Image: The Verge / Getty Images What Elon Musk really wants from a Trump presidency.  Continue reading… ... read more

Photo: Amelia Holowaty Krales / The Verge Whether you’re assembling a PC, planning an epic Etsy crafts store, or just fixing a squeaky old chair, we found some handy tools that anyone ... read more

Sequent's partners, Jim Spaeth and Alice Sylvester, have assiduously helped marketers understand the enormous complexities and see through the smoke and mirrors of marketing mix modeling, multi-touch attribution, and last-touch attribution, as revealed by their ... read more

Illustration by Alex Castro / The Verge YouTube is taking a page out of the TikTok playbook by adding “jewels” you buy to exchange for gifts for your favorite creators during livestreams. ... read more

The Americas regions reported an organic revenue decline of 3.1%. The good news: the region has shown quarterly improvement since the fourth quarter of last year. ... read more

Open minds and trust drive consumer spending, according to the study. People who like to learn are naturally more receptive to ads and tend to have an engagement rate of more than 54%. Brands can ... read more

Image: Nick Barclay / The Verge Disney made money off its streaming business for the second time in a row. During Q4 2024, profit from Disney Plus, Hulu, and ESPN Plus soared ... read more

Image: Amazon Amazon is today introducing its latest Fire TV Omni TV series, and it’s the first to feature Mini LED backlighting for improved contrast, less blooming, and greater brightness than past ... read more

However, linear TV ads are more likely to be seen as intrusive or annoying. ... read more

It's not literally a lab with beakers and test tubes, but utilizes tens of thousands of scientifically designed data tests to prove or disprove media hypotheses. ... read more

Photo by Amelia Holowaty Krales / The Verge Wordle’s success has caused an explosion in newspaper-style puzzle games, and now Words With Friends is getting in on the action. The long-running word ... read more

Image: Cath Virginia / The Verge Apple is facing a £3 billion (about $3.75 billion) lawsuit from a consumer group that alleges the iPhone maker violated UK competition law by “forcing” customers ... read more

Understanding cross-channel measurement across devices for online advertising has become one of the most critical tools for marketers planning multichannel campaigns. Key guidelines were released Thursday to walk advertisers through the processes. ... read more

CTV is the hottest growth channel in ad tech, but there’s still plenty of untapped programmatic opportunity. That’s why Viant acquired CTV data platform IRIS.TV. The deal was announced during Viant’s Q3 earnings call on ... read more

Nielsen said: "Contrary to what Paramount has shared, we are not seeking 'substantial price increases' in our proposal." ... read more

In 2022, Jeff Shell, then CEO of NBCU, considered giving back the 10 p.m. hour to network affiliates. In the current marketplace, could he get it done at CBS? ... read more

In the pantheon of media giants, Turner was a magnetic, charismatic, one-man energy field who zigged when everyone else zagged. ... read more

Illustration by Alex Castro / The Verge Once known only for its self-destructing pics, in recent years Snapchat has sneakily evolved into a location-oriented social media app. It’s now leaning further than ... read more

In the AI chatbot world, ubiquity is everything. Companies have raced to build desktop and mobile apps for their bots, in order to both give them new capabilities but also to make ... read more

The Verge Google has added some new travel and shopping features to Maps that aim to make it easier to find local products and stay on time during busy periods. Starting today, ... read more

PayPal is making it easier to collectively pool together funds on the platform. | Image: Cath Virginia / The Verge; Getty Images PayPal is introducing a new money-pooling feature that aims to ... read more

Ad spend for NFL programming witnessed a 32% year-over-year gain in the month. The NFL's share of all national linear TV ad dollars is now at 30%. ... read more

This December, Sequent Partners will say farewell to the advertising and media industries.   After 21 years of devising innovative ways to improve the effectiveness of advertising investments, we’ve decided it’s time. Freedom and the open ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gathering Its Threads When Facebook first took off, Co-Founder and CEO Mark Zuckerberg wrestled with when to sacrifice ineffable coolness and organic popularity ... read more

The social media landscape is in full reshuffle mode following Donald Trump’s ascent as president-elect for a second term. While no one can predict the final shape of this realignment, one thing is certain: it’s ... read more

As Spotify closes in on its first-ever profitable year, media buyers say advertisers are changing the way they spend on the platform. The audio streaming platform posted its third-quarter earnings report at the close of ... read more

This week’s Media Briefing recaps how five publicly traded publishers’ businesses performed in the third quarter of 2024. Q3 in review Google’s news removal test, The Guardian’s over X and more Q3 in ... read more

Christmas cheer isn’t for everyone. Everyone’s got an uncle who would rather watch a Ken Burns documentary than pull crackers. Who’d settle for Mariah Carey when you can have something more subdued from Gustav Mahler? ... read more

In July, a single announcement from the Google Chrome team turned the $300 billion digital media industry upside down, turning the subsequent months into a tense waiting game for ad tech decision-makers. For the uninitiated, ... read more

TikTok continues to prioritize its in-app livestream shopping initiatives this upcoming season with in-app celebrity-led shopping experiences, exclusive sales and discounts from major brands. ... read more

ORLANDO, Fl – Auto makers have long used TV as a key advertising channel. So, in the new era of internet-connected TV changing, are car manufacturers changing gear? In this video interview with Beet.TV at ... read more

The new "Wave" report analyzes 12 media management service providers that Forrester declares "matter the most." ... read more

Apple Logic Pro for Mac 11.1 with Quantec Room Simulator | Image: Apple Apple today announced some minor updates to Logic Pro for both the Mac and the iPad, including the ability ... read more

It’s been 25 years since the first Final Cut Pro was announced. More than a decade after the launch of Final Cut Pro X, Apple’s video editing software is taking a step ... read more

Illustration by Cath Virginia / The Verge | Photos by Getty Images OpenAI is preparing to release an autonomous AI agent that can control computers and perform tasks independently, code-named “Operator.” The ... read more

Image: Cath Virginia / The Verge Sonos is still trying to climb out from the hole it dug itself earlier this year by recklessly shipping an overhauled mobile app well before the ... read more

YouTube is rolling out a suite of new ad features to help brands better connect with creators across buying, formats, and measurement - with a special focus on its short-form video format Shorts. ... read more

Google versus the bad guys. | Illustration: Alex Castro / The Verge Google is beefing up its malware detection with new protections designed to suss out ever-sneakier bad actors. Android’s Google ... read more

And several French publishers are suing X, charging that it uses their content without payment. ... read more

U.S. users should begin seeing sponsored responses to queries this week. Whole Foods Market, Universal McCann and PMG are some of the first brands to advertise. ... read more

Image: The Verge The Wall Street Journal is experimenting with AI-generated article summaries that appear at the top of its news stories. The summaries appear as a “Key Points” box with bullets ... read more

Image: Cath Virginia / The Verge; Getty Images If you want to preserve the existing version of Lil Jon’s “Get Low” in your brain, maybe don’t listen to this cover T-Pain made ... read more

PC game platform GOG has launched a new preservation program dedicated to keeping beloved older games playable, “now and in the future.” “If a game is part of the Preservation Program, it ... read more

Image: Reliant General Motors is teaming up with Reliant Energy to offer free nighttime charging to some Chevy electric vehicle owners in Texas. Chevy owners who enroll in Reliant’s EV charging ... read more

Cath Virginia / The Verge Spotify is going all in on video. The company will soon begin paying creators based on how much engagement their videos receive from paid subscribers. Automated ad ... read more

Blizzard just released Warcraft Remastered Battle Chest for PC and Macs, which collects remasters of realtime strategy classics Warcraft I and II, as well as a 2.0 update for Warcraft III: Reforged. ... read more

Image: The Verge Meta could bring ads to Threads as soon as next year, according to a report from The Information. As part of its plan, Threads will reportedly allow a small ... read more

Image: Meta The YouTube app on Meta Quest is getting a nice upgrade: instead of only being a way to watch videos by yourself, the app will now let you co-watch videos ... read more

Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and softened its guidance for the Q4 season during its quarterly earnings Tuesday afternoon. The company’s total revenue ... read more

Vogtle, a nuclear power plant located in Burke County, near Waynesboro, Georgia. | Photo: Getty Images The US has a new roadmap for massively ramping up how much electricity it gets from ... read more

Illustration by Nick Barclay / The Verge Meta must face the Federal Trade Commission’s antitrust lawsuit that accuses the company of dominating the social media industry through its acquisitions of Instagram and ... read more

The Lightfoot scooter’s 120W solar panels can extend its range by up to 20 miles in the Summer, its creators claim. | Image: Otherlab Otherlab has announced a new electric scooter called the ... read more

Image: Amazon Amazon has launched a store where every product costs $20 or less in a bid to take on popular low-cost shopping apps like Temu and Shein. The new “Amazon Haul” ... read more

Click-through rate is unfortunately as close to a common denominator metric as the industry has provided, but maybe it's time for that to change. ... read more

Image: Bethesda Softworks The members of ZeniMax Workers United-CWA, one of the largest video game unions in the United States, have gone on strike. The action involves workers in ZeniMax offices in ... read more

Cath Virginia / The Verge | Photo from Getty Images The password manager NordPass has once again released its annual list of the world’s most popular passwords — and the lack of ... read more

Sony designed its flagship headset to pair perfectly with a PlayStation household. | Image: Sony It’s inordinately rare to find the PlayStation Pulse Elite on sale, but Black Friday season is always ... read more

Image: Apple The first season of Silo ended on a truly great cliffhanger. The Apple TV Plus series, an adaptation of Hugh Howey’s trilogy of postapocalyptic novels, tells the story of the ... read more

Image: Cath Virginia / The Verge, Getty Images The Tesla Cybertruck was recalled for the sixth time this year — and the fix won’t involve an easy software update. Tesla voluntarily ... read more

For years, podcasts have built audiences for a variety of reasons, but advertisers say there is something missing in the automated ad-buying process. ... read more

The ad industry is all-in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint. But for the most part, that interest is reserved for the, well, generative aspect. ChatGPT to ... read more

Image: Apple Apple Arcade is getting a dose of Final Fantasy. Apple just announced the next batch of games coming to its subscription service, and Square Enix’s long-running RPG series is the ... read more

Illustration by Alex Castro / The Verge In the last couple of months, some people have started watching YouTube on their phones to find something a little different: an endless, TikTok-like feed ... read more

Illustration: The Verge As Google continues to navigate its relationship with publishers, regulators, and news readers, the company is starting a pretty drastic test: it will remove news articles from European Union-based ... read more

Image: Wonder / Grubhub Just Eat is selling off Grubhub to fancy food hall delivery startup Wonder in a deal worth $650 million. The transaction is expected to close in the first ... read more

Image: Cath Virginia / The Verge Short-form posting platform Bluesky crossed the 15 million user mark today amid a recent surge of user signups in the wake of the US presidential election. ... read more

Two search engines known in Europe for their individuality announced Tuesday they will build an infrastructure in Europe to give internet users a search alternative. ... read more

With the agreement, T&Pm is placing WPP's AI-powered marketing operating system, WPP Open, at the core of its marketing models. ... read more

Image: Cath Virginia / The Verge Subscriptions are the main way creators on Patreon make money, as they must build an audience willing to shell out a few dollars a month to ... read more

Photo: Wes Davis / The Verge The Vision Pro VR headset is such an Apple product — meticulously designed and packed with incredible tech, but designed to be used Apple’s way, whether ... read more

The rise of artificial intelligence (AI) and new automation tools has disrupted the programmatic advertising industry, stoking fears among some marketers about the future or scope of their roles. A 2023 Forrester Research report predicted ... read more

Tired: buying data to target audiences. Wired: buying the whole dang data company. Alliant, an audience platform built on consumer transactional data, announced Wednesday that it has been acquired by Inverness Graham, a private equity ... read more

In the new Amazon Video police drama "Cross," detective Alex Cross is a great character in search of a great show. ... read more

Polestar revealed new pricing and range details for the rear-wheel drive version of its Polestar 3 SUV, which began reaching customers earlier this month. The single-motor RWD Polestar 3 will be ... read more

Amazon will fold Freevee TV and movie content into Prime Video and phase out all Freevee branding ... read more

Meta continues to tinker with its business model as it deals with the new European regulatory environment. Plus, Government officials liberally used location-tracking software Locate X in criminal investigations dating back to 2018. The post ... read more

This is a bonus behind-the-scenes look at our conversations with executives for Digiday’s 2024 Holiday Marketing and Commerce Report. You can read part one of the report here and part two here. It’s that time ... read more

This story originally published on sister site, Modern Retail. With roughly seven in 10 Therabody customers coming to its website on a mobile phone, the health device company’s digital experience team has been heads down ... read more

This story was first published by Digiday sibling WorkLife With conservatives set to control all three branches of the U.S. government in a matter of weeks, people managers are bracing for potentially titanic changes to ... read more

This week’s Future of TV Briefing looks at how a second Trump Administration may change the TV, streaming and digital video landscape. Trump TV Disney’s CEO pool, Netflix’s live programming sandbox, LinkedIn’s video platform ... read more

Coming out of a presidential election blackout period in the U.S., many marketers expect to see increases across influencer marketing ad spending as brands tackle a shorter holiday season that is no less competitive. As ... read more

Unlike the drawn out process of the presidential election in 2020, this year’s election quickly revealed that Donald Trump would be the winner — and that meant less of a sustained traffic bump to publishers’ news ... read more

Nearly 80% of streaming subscribers/respondents say "their TV time spent watching TV shows they really like is higher now than four years ago," according to Hub Entertainment Research. ... read more

Image: Capcom The Monster Hunter franchise is bringing, well, monster hunting to your smartphone. Capcom has announced that it’s teaming up with TiMi — the studio behind games like Call of Duty: ... read more

Image: Cath Virginia / The Verge | Photo by STR / NurPhoto, Getty Images President-elect Donald Trump has appointed Elon Musk and Vivek Ramaswamy to lead what he calls the Department of ... read more

Image: Freevee Amazon is going to shut down Freevee, its free ad-supported streaming television (FAST) service. The service’s content has already been migrated over to Prime Video and new episodes of Freevee ... read more

Remember last quarter when PubMatic projected a $5 million revenue dip from a large DSP buyer having switched to a first-price auction in May? PubMatic didn’t name the buyer in question, although subsequent reporting by ... read more

Google’s new Pixel Buds Pro 2 have already fallen to $179 ahead of the holiday. | Photo by Chris Welch / The Verge Can’t wait until Black Friday to start your holiday ... read more

Image: Cath Virginia / The Verge After pleading guilty in March to six counts of willful retention and transmission of national defense information under the Espionage Act, former Air National Guard member ... read more

Illustration: Alex Castro / The Verge Where will we all hang out next? Continue reading… ... read more

A screen grab of the video titled “How My Video Gear is Changing!” | Image: MKBHD Marques Brownlee is dealing with another commenter backlash. Fans of Brownlee are furious that his latest ... read more

Consumers say they like seeing ads that are tailored to their needs, but they also don’t like the idea that they’re being spied upon as they spend time with media. Technology giants have worked to ... read more

Image: Cath Virginia / The Verge For months now, there have been rumors about a smart home display Apple is supposedly working on. Now Bloomberg’s Mark Gurman says the display will be ... read more

Image: The Verge Apple and A24 are working on a new movie about imprisoned crypto tycoon Sam Bankman-Fried based on The Big Short writer Michael Lewis's book Going Infinite: The Rise and ... read more

Illustration by Alex Castro / The Verge YouTube is testing a new feature that will let creators use AI to “restyle” licensed songs for their shorts. The small group of creators with ... read more

Meta Platforms has known for more than two years that it collects Facebook users' identifiable video-viewing information from streaming services, four California residents alleged in a revised version of their class-action privacy complaint against the ... read more

Eufy’s new hardwired floodlight camera can record all day long. | Image: Eufy Eufy’s new Floodlight Camera E30 attaches a 2K camera that can tilt and pan 360 degrees to a pair ... read more

Meta is beginning to test its VR tools with select universities, attempting to gain helpful feedback on whether education will be a successful use case when developing and promoting applications for its Quest devices. ... read more

Image: Rivian Volkswagen and Rivian have crossed all their T’s and dotted all their I’s in their new $5.8 billion joint venture, which officially kicks off its work on November 13th, the ... read more

Image: BioWare EA has shared a lengthy blog detailing all the technical work that went into rendering hair in Dragon Age: The Veilguard. While it used to be, and in some ... read more