- Media Buying Briefing: A tale of two reports (on media agencies)The media agency world, or at least its biggest players, received a vote of relative confidence from a major analyst group last week, when Forrester issued the latest iteration of its Forrester Wave report analyzing ... read more
- Trump picks Brendan Carr to lead FCC
- 'Daily Mail' Challenged Attention Metrics, Brand Safety, With Confirming Results"Daily Mail" ran an eye-tracking study with Lumen Research challenging the a long-held practice among brands to take brand-safety measures that avoid ads running alongside scandalous, negative or undesirable news content. ... read more
- Apple’s Lightning-to-3.5mm headphone adapter may be going away
- Leo Burnett To Shutter Detroit Office After Loss Of GM BusinessThe agency notified the state of Michigan that it would shutter the office by Dec. 31. The closure will effect 79 employees and follows the loss of a significant portion of its General Motors business ... read more
- An Ohio man guilty of Bitcoin laundering must forfeit over $400 million in assetsImage: The Verge An Ohio man named Larry Dean Harmon will serve three years in prison and forfeit more than $400 million worth of cryptocurrency and other assets, the Department of Justice ... read more
- A study found that X’s algorithm now loves two things: Republicans and Elon MuskIllustration by Kristen Radtke / The Verge; Getty Images Elon Musk’s X may have tweaked its algorithm to boost his account, along with those of other conservative-leaning users, starting around the time ... read more
- Poll: Misinformation Top Issue Undermining Trust In NewsThat's according to the latest poll from Stagwell's HarrisX as part of the company's Future Of News initiative, which began earlier this year. ... read more
- Making human music in an AI world
- NFL Streaming Surge Opens Up New Ad Opportunities: Innovid’s MouradianORLANDO, Fl – The availability of NFL games on streaming platforms has surged by 50% annually for the past three years – and this coming season, over half of all NFL games will be available ... read more
- Sometimes you just need a straightforward, old-school RPGImage: Square Enix We’re in a pretty good moment for sprawling, complex role-playing games. New releases like Metaphor: ReFantazio and Dragon Age Absolution, along with older titles like Elden Ring (including this ... read more
- 60 million households watched the Tyson vs. Paul fight on NetflixGetty Images for Netflix © 2024 Netflix peaked at “65 million concurrent streams” during the boxing match between Mike Tyson and Jake Paul last night, according to Most Valuable Promotions, the promoter ... read more
- The FTC says spam call complaints are way down since 2021Image: Cath Virginia / The Verge; Getty Images Complaints about unwanted telemarketing calls have dropped for the third straight year, the Federal Trade Commission announced yesterday. Reports of such calls have fallen ... read more
- Narwal’s Freo X Ultra, the best mopping robot available, is on sale for a new low priceThe Freo X Ultra packs a lot of features for the price, including the ability to automatically remop your floors when necessary. | Photo by Jennifer Pattison Tuohy / The Verge Hosting ... read more
- Gabe Newell says Half-Life 2: Episode 3 didn’t happen because he was ‘stumped’Concept art for Half-Life 2: Episode 3, from the Half-Life 2 20th Anniversary Documentary. | Screenshot: YouTube Unsurprisingly, yesterday’s big Half-Life release wasn’t the sequel to Half-Life 2 or even the third ... read more
- NFL fans worry Netflix’s bad Tyson vs. Paul stream means it can’t handle footballGetty Images for Netflix © 2024 Netflix’s livestream of the Mike Tyson and Jake Paul boxing match was a mess. I’m not talking about the bout itself — although people had their ... read more
- Here’s some cool stuff you can do with BlueskyImage: Samar Haddad / The Verge So, you’ve finally decided to give Bluesky a shot. The social network has come a long way since the early bare-bones days of invite-only signups and ... read more
- The Rise of the Golden Idol makes a great puzzle game even betterImage: Playstack / Color Gray Games The Case of the Golden Idol was a rewarding series of point-and-click murder mysteries that became one of my favorite games of 2022. And while I ... read more
- 18 states want the SEC to stop enforcing crypto regulationIn which various government bodies fight over “permissionless” assets | Illustration by Alex Castro / The Verge The US Securities and Exchange Commission wants to “unilaterally wrest regulatory authority away from the ... read more
- WhatsApp now lets you save message draftsIllustration: The Verge WhatsApp dropped the most “I can’t believe this wasn’t already there” feature this week: message drafts. Now, WhatsApp lets you know if you have unsent messages typed up in ... read more
- Half-Life 2 is getting a huge 20th anniversary updateImage: Valve Half-Life 2 is getting a major update in celebration of the classic title’s 20th anniversary. In addition to Steam Workshop support directly within the game, Valve has fixed bugs and ... read more
- ESPN is testing a generative AI avatar called ‘FACTS’Image: ESPN ESPN is testing an AI-generated avatar with the Saturday college football show SEC Nation. Dubbed FACTS, it’s going to be “...promoting education and fun around sports analytics” with information drawn ... read more
- TikTok Makes AI-Powered Creative Studio Available To All MarketersTikTok 's "Symphony Creative Studio" is an automated video-generation tool that ad partners can use to create videos "in minutes" from product information or a URL. ... read more
- Bluesky Sees Major User Boost: Competing With Threads, XBluesky added over 1 million new users in the past 24 hours, marking yet another major boost in users as it continues to compete with X and Threads in the microblogging app space. ... read more
- Bluesky Sees Another Major User Boost, Competes With Threads, XBluesky added over 1 million new users in the past 24 hours, marking yet another major boost in users as it continues to compete with X and Threads in the microblogging app space. ... read more
- Antitrust Complaints Could Prompt Microsoft Cloud Business Investigation By FTCTwo months after Google filed an antitrust complaint in Brussels against Microsoft, the FTC plans to investigate Microsoft's cloud business and any anti-competitive behavior. ... read more
- Dove Celebrates Quirks And Beauty Of Older Women"Beauty Never Gets Old" showcases an array of women whose confidence in their own skin jumps off the screen. ... read more
- Google will let you make AI clip art for your documentsIllustration: The Verge Google Workspace is rolling out a Gemini-powered AI image generator directly in Google Docs that lets you quickly whip up visuals for your writeups. Essentially, it's a clip art ... read more
- Disney has reportedly pulled a Moon Girl and Devil Dinosaur episode for telling a trans-inclusive storyDisney Though the remainder of Moon Girl and Devil Dinosaur’s final season is set to hit the Disney Channel and Disney Plus some time next year, the studio is reportedly keeping one ... read more
- X Sues To Block California Restrictions On Deep Fake Political AdsThe law "will inevitably result in the censorship of wide swaths of valuable political speech and commentary," X argues in a complaint filed Thursday in federal court in Sacramento. ... read more
- The M4 MacBook Pro features a quantum dot displayPhoto by Antonio G. Di Benedetto / The Verge The new M4 MacBook Pros that launched last month have an unadvertised change with new quantum dot displays, according to display industry analyst ... read more
- Meta Ads Feed On Intimacy, Immediacy To Improve PerformanceKantar and CreativeX conducted research for Meta showing human emotions and connections can improve ad performance, but only 31% of the 55,000 creatives running in nearly 1,300 campaigns analyzed used this strategy. ... read more
- Meta Ads Feed On Intimacy And Immediacy To Improve PerformanceKantar and CreativeX conducted research for Meta showing human emotions and connections can improve ad performance, but only 31% of the 55,000 creatives running in nearly 1,300 campaigns analyzed used this strategy. ... read more
- Bluesky says it won’t train AI on your postsImage: Cath Virginia / The Verge Social network Bluesky, in a post on Friday, says that it has “no intention” of taking user content to train generative AI tools. It made the ... read more
- Social Media Has No Incentive To Protect ChildrenConsider how powerful the incentives are to look the other way when the algorithm favors unwholesome content. ... read more
- Senator to Valve: what’s with all the Nazis on Steam?Image: The Verge US Senator Mark Warner (D-VA) has sent a letter to Valve CEO Gabe Newell asking if the company intends to take measures to curtail extremist content on Steam. The ... read more
- The new Mac Mini is great — now do the iPhone SEThis could be so much better. | Photo by Allison Johnson / The Verge We could argue all day about the merits of iOS versus Android, but there’s one thing the Android ... read more
- Meta Wants Appeals Court To Throw Out Addiction Suits By AGs And SchoolsMeta will argue to the 9th Circuit that it's immune from suit under Section 230. ... read more
- Casio’s first smart ring has innovative features like a stopwatch and flashing alarmCasio’s smart ring is a tiny digital watch. | Image: Casio Not to be outdone by its longtime rival, Casio has announced its own digital ring watch that brings more functionality than ... read more
- Cruise fined $500k for submitting a false report after last year’s pedestrian crashImage: Cruise GM’s Cruise will pay a criminal fine of $500,000 to resolve a federal investigation and accept a deferred prosecution agreement after the company admitted to falsifying a report to the ... read more
- Facebook is changing its primary metric to ‘views’Image: Nick Barclay / The Verge Facebook is making “views” its primary metric to measure the performance of content, bringing it in line with Instagram metrics. Views will be measured not just ... read more
- Threads is testing custom feeds for your favorite topicsImage: The Verge Threads is testing a way to create custom feeds for certain profiles or topics, Meta CEO Mark Zuckerberg announced on Friday. The upcoming feature should make it easier to ... read more
- Elon Musk targets Microsoft in amended OpenAI lawsuitImage: Kristen Radtke / The Verge; Getty Images Elon Musk has updated his fraud, breach of contract, and racketeering lawsuit against OpenAI to make antitrust claims against Microsoft, accusing the two companies ... read more
- Study: Fewer Clients Planning To Switch AgenciesThis decrease, from 55% in 2023 to 40% in 2024, reverses a trend of increasing dissatisfaction in previous years. The flipside: though fewer clients are switching agencies, 68% are planning to review their agency partners ... read more
- The Rabbit R1 now lets you remake its whole interfacePhoto: David Pierce / The Verge The Rabbit R1 can now use AI to redesign the device’s entire interface based on a prompt. Some examples shared by Rabbit CEO Jesse Lyu show ... read more
- The Verge’s 2024 holiday gift guide for new parentsPhoto: Amelia Holowaty Krales / The Verge Some of us freshly anointed moms and dads pooled together our top tech picks that make early days with baby just a touch easier (or ... read more
- Principal Financial/Asset Taps iProspect As Media AORPrincipal's Diane Van Wyngarden singled out the Dentsu shop's "capabilities in proprietary, data driven targeting and media optimization, combined with a clear point of view in how to stand out in the market." ... read more
- Amazon’s Fire TV Stick 4K Max has plunged to a record-low for Black FridayAmazon’s latest Fire TV Stick 4K Max is a snappy streaming stick with impressive Alexa integration. | Image: Amazon If you missed out on Amazon’s fall Prime Day event, the retailer’s ... read more
- Bluesky’s quest to be the next TwitterImage: Alex Parkin / The Verge Bluesky hit 15 million users this week. And then 16 million. The vibes on Bluesky are immaculate, and it seems to have a real and renewed ... read more
- Dune: Prophecy is a slow and cerebral meditation on the power of patienceImage: HBO HBO’s new Dune prequel series sharpens the Bene Gesserit’s history into pointed drama that calls for some patience. Continue reading… ... read more
- Bitfinex hacker receives five-year sentence for record-breaking crypto heist
- Google Photos Partner Sharing is less of a snitch nowIllustration: The Verge Google has placed some new limitations on a Google Photos feature that allows users to automatically share images and videos in their library with a partner. The update to ... read more
- Reviews: 'Industry,' 'Slow Horses,' 'The Old Man'In this week's edition, I review HBO's "Industry" (good), Apple TV's "Slow Horses" (good), And FX's "The Old Man" (also good). ... read more
- Last Supper: 'Blue Bloods' Heads To December Finale On CBSFans of "Blue Bloods" are likely feeling blue this fall as their show nears the end of its 14-season run on CBS. ... read more
- New Prime-Time Medical Show's 'Healthy' Viewing: Call A Doctor?The true measure of health for a prime-time series continues to be fluid where overall time-shifted data through seven days and streaming platforms should be factored in. ... read more
- Nielsen Says You Shouldn’t Count Out The Old Guard Just YetChange is hard for a company like Nielsen, which has been around so long it even predates the first publicly available television sets. The post Nielsen Says You Shouldn’t Count Out The Old Guard Just ... read more
- Political Advertising Post-Mortem Analysis, Part DeuxJessica Alter, co-founder of the nonprofit Tech for Campaigns, believes political campaigns should model their digital ad strategy on that of seed-stage startups. She joins the podcast this week to talk through this year’s unexpected ... read more
- Comic: Remote PossibilitiesEnjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Remote Possibilities appeared first on AdExchanger. ... read more
- The Remuneration Conversation; Investigators Set Their Sights On ZetaHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Living Wage Brands are changing how they work with agencies. Which is to say, they want to pay less for agency services. ... read more
- WTF is ad tech curation?After several years of fits and starts, curation in ad tech is finally having its moment in the spotlight. And if you need a clear sign of its mainstream arrival, even Google is jumping on ... read more
- Creatives urge marketers to resist swing toward ‘conservative’ post-election ad messagingThere’s always a gap between expectation and reality. But last week’s election result showed that for some marketers, that gap was significantly wider than they’d previously imagined. Creative agency strategists predict that marketers might turn ... read more
- Sauce brand Rao’s, under Campbell’s, makes a play for a national audience with a beefed-up budgetIt has been just over six months since Campbell’s officially acquired Sovos Brands, Inc., bringing Rao’s Homemade under its brand umbrella. Originally a more regional brand, the jarred pasta sauce has built up a cult-like ... read more
- What a new TV show and its parallel mobile game say about the future of entertainment across mediaIn today’s entertainment landscape, transmedia is the buzzword du jour — and gaming is driving the narrative. The trend was on full display earlier this week, when the creators of “DC Heroes United” announced that the ... read more
- TikTok pushes to attract SMBs and its latest advertising tool might just do the trickIn TikTok’s search to attract more SMBs, it’s turning to automation. That journey started off with automating how ads are bought, but now the platform has set its sights on how those ads are created. ... read more
- Disney Posts Higher-Than-Expected D2C Quarter Profits, Stock ClimbsDisney+ also overdelivered on subscribers, adding 4.4 million (up 4%) now totalling 122 million subscriptions. Hulu (including its Hulu+Live TV) was up 2% to 51.1 million. ... read more
- The world’s biggest battery maker says Elon Musk’s 4680 cell ‘is going to fail’Image: Tesla Robin Zeng, the founder of the world’s largest EV battery company, says Tesla CEO Elon Musk’s big bet on 4680 cylindrical cell technology “is going to fail and never be ... read more
- NASA’s AI Earth Copilot will take your questions about our planetImage: NASA NASA is teaming up with Microsoft to create an AI chatbot designed to make it easier to access and understand scientific data about the Earth. The tool, called Earth Copilot, ... read more
- Pokémon TCG Pocket will let you trade cards starting early next yearThe Pokemon Company Pokémon Trading Card Game Pocket has been a big hit since its worldwide launch last month, and the team behind it has shared a brief roadmap of a couple ... read more
- Teenage Engineering’s new OP–XY makes me wish I had a bigger budget for music gear
- TikTok Files Trademarks, Commits To Stateside BusinessTikTok has filed two U.S. trademarks that aim to capitalize on its search popularity, opening its ad business up to new opportunities in the social media space - restaurants, retail, travel, and more. ... read more
- TikTok Files Two U.S. Trademarks, Commits To Stateside BusinessTikTok has filed two U.S. trademarks that aim to capitalize on its search popularity, opening its ad business up to new opportunities in the social media space - restaurants, retail, travel, and more. ... read more
- TikTok plugs Getty Images into its AI-generated ads and avatarsImage: The Verge TikTok will let advertisers pull in content from Getty Images when using the platform’s AI ad creation tool. With the integration, advertisers can use Getty’s licensed images and videos ... read more
- You can save up to $270 on the Garmin Fenix 7S Pro and other Garmin watchesIt’s hard to find a fitness watch that tracks as many workouts and metrics as the Fenix 7 Pro series. | Photo by Amelia Holowaty Krales / The Verge Garmin makes some ... read more
- Twinkly’s smart holiday string lights have dropped to a new low priceTwinkly’s colorful string lights are more than half off at Amazon. Believe it or not, but it’s almost time to put up the holiday lights. If you’re looking for string lights that’ll ... read more
- Fortnite’s new TMNT roguelike shows the potential for user-made gamesImage: Epic Games Fortnite’s next big partnership with Teenage Mutant Ninja Turtles is here. Epic Games already lets players dress up as the Turtles, and now, creators can publish experiences built with ... read more
- Infowars Joins A New Family: 'The Onion' Wins Auction For The Alex Jones SiteSandy Hook families had won a $1.4 billion defamation lawsuit against Jones. ... read more
- CFPB is reportedly trying to put Google under bank-like supervisionIllustration by Hugo Herrera / The Verge The Consumer Financial Protection Bureau (CFPB) is seeking to put Google under federal supervision, a move that could impose the same kinds of monitoring and ... read more
- Ford penalized $165 million over moving too slowly on a rearview camera recallThe 2020 Ford Explorer is one of the vehicles affected by the recall. | Image: Ford Ford has agreed to pay a fine that could go up to $165 million after the ... read more
- Nike’s new easy open backpack was designed to prioritize accessibilityThe fabric interior of Nike’s Elite EasyOn backpack is printed with instructions on how to use and customize it. | Image: Nike Nike’s new Elite EasyOn backpack was designed with innovative features ... read more
- Bluesky has been acting up todayImage: Cath Virginia / The Verge Bluesky is growing quickly in popularity, but if you’re trying to use it today, the site might be acting up. As I was writing this article, ... read more
- AI Compliance In EU Draft Code To Regulate ApplicationsThe draft code describes regulating AI applications under a risk-based framework to provide guidance for meeting the EU AI Act's requirements. ... read more
- Ads On Meta's Threads May Be Coming SoonMeta may be planning to allow a small number of advertisers to create and publish ads on its decentralized microblogging app Threads this coming January, marking a first for the platform and following through with ... read more
- Google says it will stop serving political ads in the EU
- ESPN+ Content Is Coming To Disney+ This WinterDuring its earnings call on Thursday morning, Disney announced plans to bring ESPN+ content to Disney+ starting on December 4, The post ESPN+ Content Is Coming To Disney+ This Winter appeared first on AdExchanger. ... read more
- Mythic Quest is getting a spinoff anthology seriesApple TV Plus Mythic Quest’s upcoming fourth season finally has a release date, but Apple’s future plans for the series aren’t stopping there. Today, Apple announced that Mythic Quest will return on ... read more
- Threads grew by a Bluesky this monthIllustration: The Verge Bluesky might be on the rise, but Instagram and Threads boss Adam Mosseri wants you to know that Threads is still much bigger. In a post on Thursday, Mosseri ... read more
- Arc’s mobile browser is now available to everyone on Android
- Publicis Media Acquires Impact Film-Marketing Agency Picture MotionCo-founder Christie Marchese and CEO Brian Walker join Publicis Media, reporting to Chief Content Officer Eric Levin. ... read more
- Wendy Clark Says, ‘Do Your Homework’Principal-based buying – the practice of purchasing inventory in bulk at a discounted rate and reselling it to clients at a markup – has recently sparked much debate. Media arbitrage is not new. But an ANA ... read more
- AI Shifts Ad-Tech And Media-Buying Budgets For 2025Budgets will shift to emerging AI-powered channels that embrace creative automation and conversational commerce as marketers become more optimistic about the coming year. A survey by Smartly found 75% of participants anticipate a budget increase ... read more
- Pro-Harris TikTok felt safe in an algorithmic bubble — until election dayImage: Cath Virginia / The Verge; Getty Images In the weeks leading up to the US presidential election, Kacey Smith was feeling hopeful. Smith, who supported Vice President Kamala Harris’ campaign, says ... read more
- Xbox continues its push beyond consoles with new ad campaignImage: The Verge Microsoft has been trying to expand Xbox to multiple devices for more than five years now, and now it’s launching a marketing campaign to make it very clear that ... read more
- Not even Spotify is safe from AI slopImage: Cath Virginia / The Verge, Getty Images How fake music targets real artists. Continue reading… ... read more
- Meta hit with $840 million fine for linking Facebook and MarketplaceIllustration by Nick Barclay / The Verge Almost two years after EU regulators first accused Meta of “abusive practices” that gave the tech giant unfair market advantages, the European Commission has fined ... read more
- The Onion just bought InfowarsAlex Jones in 2022. | Photo by Joe Buglewicz/Getty Images The satirical news outlet The Onion has acquired Infowars, the conspiracy theory-riddled site run by Alex Jones, in a bankruptcy auction. In ... read more
- Why are cassette and CD players so bulky now?Alex Parkin / The Verge Cassette tape sales are at a 20-year high, the vinyl market is on a 17-year growth streak, and CDs have caught the attention of Gen Z. After ... read more
- How Trump’s second term could be bad for EVs — but great for TeslaImage: The Verge / Getty Images What Elon Musk really wants from a Trump presidency. Continue reading… ... read more
- The Verge’s 2024 holiday gift guide for tinkerersPhoto: Amelia Holowaty Krales / The Verge Whether you’re assembling a PC, planning an epic Etsy crafts store, or just fixing a squeaky old chair, we found some handy tools that anyone ... read more
- Media & Marketing Analytics: Back To The Future?Sequent's partners, Jim Spaeth and Alice Sylvester, have assiduously helped marketers understand the enormous complexities and see through the smoke and mirrors of marketing mix modeling, multi-touch attribution, and last-touch attribution, as revealed by their ... read more
- YouTube is getting in on the digital gifting gameIllustration by Alex Castro / The Verge YouTube is taking a page out of the TikTok playbook by adding “jewels” you buy to exchange for gifts for your favorite creators during livestreams. ... read more