President Trump’s latest tariff proposal is creating headaches for automotive marketers and media buyers, but they’re not slamming the brakes on media spend just yet. The uncertainty created by the mere threat of tariffs can ... read more

It’s been a tough three months for publishers, according to executives who spoke during a closed-door town hall session at the Digiday Publishing Summit in Vail, Colorado, last week. “Not a great quarter. Traffic’s down. ... read more

Despite previously stating it’s an ad-free zone, Substack — like many other platforms before it — is no longer ruling out advertising. “For us, advertising is an interesting business,” Hamish McKenzie, Substack’s co-founder and chief ... read more

In the comments section of the Google CEO's X thread, many shared opinions on the open standard developed by Anthropic in 2024, which allows AI models to connect to a variety of data sources and ... read more

The see-through Beats Studio Buds Plus are an even better buy at $99.95. From the Apple Watch Series 10 and Samsung’s new Galaxy S25 to the top-of-the-line Roborock S8 MaxV Ultra, Amazon’s Big ... read more

"She's no Satya Nadella transforming Microsoft, but she's not a total flop either -- more like a steady hand in a storm. X hasn't collapsed, it's growing, and it's profitable again (barely, with $500 million ... read more

SAN JUAN, PR -The most effective marketing strategies begin with brand-building rather than channel selection, according to Ritu Trivedi, client president at WPP Group’s Mindshare. It makes sense that brands’ natural “channel-agnosticism” is even more ... read more

SAN JUAN, PR – By 2026, nine different streaming platforms are expected to generate over a billion dollars each in ad revenue—a dramatic increase from just two platforms achieving this milestone in 2020. At the ... read more

Billy Tolley swings a Microsoft Kinect around an abandoned room in sudden, jittery movements. “Whoa!” he says. “Dude, it was so creepy.” On the display, we see an anomaly of arrows, ... read more

Is this the beginning of the AI revolt or a preview of what we'll see happening as the "emergent agency" of AIs comes into conflict with the marketing goals of parent companies. ... read more

Hi, friends! Welcome to Installer No. 77, your guide to the best and Verge-iest stuff in the world. (If you’re new here, welcome, don’t forget to make your Venmo private, and ... read more

A Tesla Cybertruck drives past protestors during a Tesla Takedown, a nationwide peaceful protest movement, at a Tesla Showroom in the Coral Gables neighborhood on Saturday, March 29, 2025 in Miami. | Photo ... read more

Samaung’s new Bespoke AI Jet Ultra cordless stick vacuum has an AI cleaning mode that senses floor types and automatically adjusts suction power and brush speed. In our notification-heavy world, there is ... read more

I realized quite late in Assassin’s Creed Shadows that being this version of a shinobi is hard — but it was precisely the precision the game demanded that made it all ... read more

The Blade 16 is as sharp looking as ever. The Razer Blade 16 is designed to be the gaming-focused alternative to the MacBook Pro, and I’m always here for that. I love ... read more

It’s sold as an outdoor camplight, but BougeRV’s very bright LED lantern is really a multifunctional work lamp for any place that needs an extra dose of lighting. It’s rechargeable and compact enough ... read more

Elon Musk announced Friday on his X platform that the social media site has been acquired by xAI in an all-stock transaction for $45 billion, including $12 billion debt. ... read more

A court took action on Friday to keep the Trump administration and its Department of Government Efficiency (DOGE) from shutting down a consumer watchdog agency while its court case plays out. ... read more

Microsoft is no longer playing around when it comes to requiring every Windows 11 device be set up with an internet-connected account. In its latest Windows 11 Insider Preview, the company ... read more

Read took a nearly 15% pay cut last year for failing to achieve financial targets, according to the holding company's annual report which was released this week. ... read more

A couple of years after buying Twitter, Elon Musk announced that his AI business xAI has acquired the social media platform that’s now known as X. In a tweet, he described ... read more

Microsoft is starting to test Quick Machine Recovery, a feature designed to prevent incidents like last year’s Crowdstrike catastrophe. It’s rolling out in its latest Windows Insider Preview build (6120.3653) and ... read more

After Google completed its acquisition of Fitbit in early 2021, the company integrated Fitbit’s services with its own and required users to migrate existing Fitbit accounts to a Google account by ... read more

Google has agreed to pay $100 million to settle class-action claims that it failed to honor advertisers' requests to limit ads geographically, and reneged on a promise to discount some ads. ... read more

Gerard Barron, Chairman and CEO of The Metals Company in San Diego, California on June 8, 2021. | Photo: Getty Images The company that has pushed to open up the deep sea ... read more

MrBeast teamed up with Alex Cross author James Patterson to co-write a thriller novel with Squid Game-like elements, according to a report from Deadline. The upcoming book, which doesn’t have a ... read more

The SteamOS-powered version of Lenovo’s Legion Go S handheld gaming PC debuted at CES 2025 with a somewhat attractive $499.99 price tag. At that price, The Verge’s Sean Hollister considered it ... read more

Halfway through its first season, Apple’s Mythic Quest threw a wild curveball with “A Dark Quiet Death” — an unexpectedly dramatic episode that chronicled the rise and fall of another video ... read more

The Video Privacy Protection Act, passed in 1988, doesn't apply to movie theaters, the 9th Circuit Court of Appeals ruled. ... read more

Reddit is continuing to build out its most fruitful ad format, Conversation Ads, by inviting all advertisers to serve ads between comments on conversation pages. ... read more

When I saw my colleague Kylie Robison’s story about OpenAI’s new image generator on Tuesday, I thought this week might be fun. Generative AI images raise all kinds of ethical issues, ... read more

YouTube is switching off some push notifications for channels with frequent uploads in a new test that might make you miss alerts you’ve signed up for. The latest test announced by ... read more

Principal buying is a betrayal. It moves the agency-client relationship from a trusted partnership into a minefield full of conflicts of interest. ... read more

Google will pay $100 million to settle a class action lawsuit accusing the company of charging for clicks on ads placed outside the geographic locations selected by advertisers, as reported earlier ... read more

As protests against Tesla continue to grow, Elon Musk is threatening to “go after” the people who say or post anything negative about the company — which he labels “propaganda.”   That ... read more

The Dow Jones U.S. Media Index is down 8% to a 786 index with the Dow Jones U.S. Broadcasting & Entertainment Index losing 3% (to 1,136) since Jan. 21. The Dow Jones Industrials has declined ... read more

The proposed ban on cell phones in schools reflects concern about the damaging effects of teenagers' addiction to social media -- and their phones. ... read more

Keep your private messages private. If you hadn’t heard of Signal before this week, chances are you’re well aware of it now. The messaging app was thrust into the news on Monday ... read more

The Trump administration planned a military strike in Yemen the way normal people plan a surprise birthday party: in a group chat.  As detailed by The Atlantic earlier this week, Secretary ... read more

Senator Mark Warner (D-Virginia) is urging the FTC and DOJ to investigate whether DoubleVerify, Integral Ad Science, Human Security and others misrepresented their ability to detect traffic from bots. ... read more

The Sourdough Sidekick will work with other flour brands, but the King Arthur logo isn’t going anywhere. Baking sourdough bread may seem pointedly old-fashioned, but that doesn’t mean it’s immune to the ... read more

Trevor Milton, founder of Nikola Corp., exits court in New York, US, on Monday, Sept. 12, 2022. Trevor Milton, the founder of Nikola Motors who was convicted of defrauding investors in his ... read more

Alphabet, Amazon and Microsoft are projected to spend over $250 billion on capital expenditures needed to support generative AI services in 2025 on public cloud servers. Morningstar analysts believe the trend is like witnessing the ... read more

Google has announced that it will release the Pixel 9A in the US, Canada, and the UK on April 10th. The budget-friendly device was initially expected to launch shortly after its ... read more

NASA and Boeing are preparing the Starliner for its next flight after technical issues left the spacecraft unable to ferry its astronauts back to Earth for months. On Thursday, NASA announced ... read more

Some Helldivers 2 players are reporting that they can no longer play the game on their computers equipped with older CPUs. The issue stems from the developer Arrowhead Game Studios’ and ... read more

The First Alert Smart Smoke & Carbon Monoxide (CO) Alarm will work with Google Home and offer some of the same features as the Nest Protect it’s replacing.  Life safety manufacturer First ... read more

The new Yale Smart Lock with Matter works with any Matter smart home platform but is designed to pair with Google’s Nest video doorbell. Following the news that Google is discontinuing its ... read more

The Nest Protect smart smoke alarm has been discontined. In this week’s least surprising news, Google has announced it’s discontinuing the Nest Protect Smart Smoke and CO alarm and the Nest x ... read more

“Is the rage boiling over?” Bennett Foddy asks me as I fall down a wooden plank for the dozenth time. The creator of QWOP and Getting Over It is known for ... read more

In the media battle for "Yellowstone" between Paramount and NBCU, Paramount has exclusive rights to stream the blockbuster Western hit on Peacock through 2029, according to 'The Wall Street Journal.' ... read more

A concert on Monday night at New York’s Radio City Music Hall was a special occasion for Frank Miller: his parents’ wedding anniversary. He didn’t end up seeing the show — ... read more

Samsung tried to preemptively stave off any patent infringement claims from Oura against its Galaxy Ring Last June, Samsung made a surprising move against smart ring maker Oura. The tech giant filed ... read more

Nvidia’s 50-series desktop GPUs have been off to a slightly rocky start, with quality control issues, underwhelming performance gains over last generation, and the occasional melting cable. Its new laptop GPUs, ... read more

Measurement and optimization to track performance across multiple campaigns and ad accounts can become overwhelming. This is why LinkedIn updated its platform to support advertising and marketing and especially small businesses. ... read more

Though the first chapter of Adult Swim’s Common Side Effects animated series is about to wrap up this Sunday, the story isn’t over yet. Today, Adult Swim announced that Common Side ... read more

Jennifer Salke joined Amazon in 2018. | Photo by Kevin Winter/GA/The Hollywood Reporter via Getty Images<br> Jennifer Salke, the head of Amazon MGM Studios, is stepping down from her role and will ... read more

Nintendo’s news app is already breaking some news: today it revealed the premiere date for the upcoming live-action Zelda movie. The film, which appears to be called simply The Legend of ... read more

WhatsApp is reviving some old school internet nostalgia with a new feature that allows users to add temporary music clips to their profile updates. Snippets from popular songs can now be ... read more

When you can create art just by asking for it, what might you create? If you’re anything like the internet these last few days, you’d create some lovely things — stylized ... read more

Industry veteran God-is Rivera previously held roles at Twitter, VMLY&R, Disney, iCrossing and T3. ... read more

Google is adding gaming support to Android Auto, with titles including Candy Crush Soda Saga and Angry Birds 2 playable from compatible cars’ touchscreens. The new feature is included in the ... read more

Ad agencies have long fielded relentless pitches from Google Ads reps pushing new products in search of more money. But now, agencies of all sizes say the pressure is intensifying, with reps pushing harder to ... read more

The so-called culture wars have reached a fever pitch as of late as the polarization of the country continues. And as the lines between politics and pop culture continue to blur, brand marketers are tasked ... read more

Ad tech’s recurring question in 2025 so far has been, “What’s delaying the Google verdict?” The honest answer? Well, nobody really knows… resulting in speculation, deferred decision-making, and overall prolonged anguish. This ... read more

A year into its first brand marketing campaign in over a decade, The Economist’s traffic numbers have seen high highs and low lows. To measure the success of the campaign, the company is prioritizing other ... read more

Time has evaluated “dozens and dozens” of AI tools to determine what could be a good fit for the company, both as enterprise tools to help employees work more efficiently, and to help build products ... read more

Google released what it calls a thinking model that takes users into its thought process to reveal assumptions and why it chose the line of reasoning for its responses. ... read more

Switch 2 Nintendo has revealed something new about Switch 2 games on a day it wasn’t planning to talk about the new system. After today’s Nintendo Direct stream, the company revealed the ... read more

White House Press Secretary Karoline Leavitt speaks with reporters during a press briefing at the White House on March 26, 2025 in Washington, D.C. | Photo by Andrew Thomas via Getty Images ... read more

The national-security communications snafu shows a government in the hands of immature bros. ... read more

The latest Kindle Scribe is a far better value now that you can save on all three configurations. Unsurprisingly, Amazon is discounting a variety of e-readers during its Big Spring Sale, including ... read more

TikTok has already begun working with merchants in France, Germany and Italy, According to a report from Reuters - helping sellers load their products onto the platform. By next Monday, TikTok Shop should be up ... read more

Staff at the Federal Trade Commission have been instructed to no longer refer to the agency as “independent” in complaints, according to an email obtained by The Verge.  “Moving forward, when ... read more

The Ploopy Classic 2 trackball trades a USB-B port for USB-C. | Image: Ploopy Ploopy, a Canadian company known for its customizable open-source peripherals, has announced an upgraded version of its Classic ... read more

"Location information is an integral component of advertising personalization and marketing that allows companies to reach consumers with relevant content and ads," the ANA, 4As, IAB and others say in a letter to state lawmakers. ... read more

Ubisoft is spinning off Assassin’s Creed, Far Cry, and Tom Clancy’s Rainbow Six into a subsidiary backed by Tencent, according to an announcement on Thursday. The Chinese gaming giant will invest ... read more

Just in time for the "Sweet 16" portion of the NCAA's basketball championship series, Platinum Rye Entertainment, part of Omnicom's Dallas-based TMA, has compiled a list of the "most markable" men's and women's stars in ... read more

Dealer Stream, a streaming ad company for the automotive industry, announced Thursday an exclusive partnership with Blockboard, a programmatic advertising platform, to eliminate streaming ad waste for franchise automotive dealerships. ... read more

Facebook is trying to go back to its roots with a new “Friends” tab that filters out the algorithmic recommendations that have taken over its main feed. The new tab is ... read more

As consumers delegate more tasks to AI -- like shopping, research and decision-making -- AI itself is becoming the consumer. ... read more

I admire birds as much as the next person, but taking up birdwatching isn’t something I’ve considered. I don’t have the patience, nor do I own a good pair of binoculars ... read more

Perplexity can connect brands and retailers to any ecommerce merchant or new sales channel with one integration to firmly.ai's API, while retaining their merchant of record status - without the need for engineering resources to ... read more

The biggest news at Nintendo’s March Direct showcase was a software update. Mixed in amongst a trailer for Metroid Prime 4: Beyond and the surprise reveal of a mobile news app, ... read more

The two Democratic Federal Trade Commission members illegally fired by Donald Trump have filed a lawsuit against the president and newly appointed Republican FTC chair Andrew Ferguson, as well as fellow ... read more

"Plaintiffs bring this action to vindicate their right to serve the remainder of their respective terms, to defend the integrity of the Commission, and to continue their work for the American people," Alvaro Bedoya and ... read more

The fervor around ChatGPT’s more accessible (and more advanced) image generation capabilities has forced OpenAI to “temporarily” put a rate limit on image generation requests, according to CEO Sam Altman. “It’s ... read more

Microsoft CEO Satya Nadella moved quickly to get DeepSeek’s R1 deployed on Azure in January. Nadella appeared to have anticipated the rise of a breakthrough like R1, and now he says ... read more

While we expected to find out much more about Nintendo’s next game system next week during the Switch 2 Direct event on April 2nd, a tiny new detail has been confirmed ... read more

Forget about Black Friday and Cyber Monday — or Prime Day, for that matter. For the second year in a row, Amazon has launched a spring sales event, which will run ... read more

You can now choose WhatsApp as your iPhone’s default app for calls and text messages, as noted by WABetaInfo. After updating WhatsApp to version 25.8.74, you’ll see the app appear as ... read more

There are 31 servo motors powering Robosen’s self-transforming Bumblebee toy. | Image: Robosen Robosen’s partnership with Hasbro continues with a new Bumblebee self-transforming robot toy launching this summer. Powered by 31 servo ... read more

Audio-Technica is releasing four Star Wars-themed versions of its ATH-CKS50TW2 earbuds. | Image: Audio-Technica Ahead of Star Wars Celebration Japan getting underway on April 18th in Tokyo, Audio-Technica has announced four new ... read more

Microsoft is planning to improve the startup speed of its Office apps, starting with Word in May. The launch times of Office apps will improve thanks to a new scheduled task ... read more

Luna, the cloud gaming service from Amazon that lets you stream to PC, Fire TV sticks, and more, is getting several Electronic Arts games, including Star Wars titles and sports games, ... read more

Pinterest is insistent on positioning itself as the most positive social-media platform, while attempting to prove to advertisers that their campaigns will perform better in a positive-leaning space. ... read more

A Shinichirō Watanabe production wouldn’t be complete without an absolute banger of a soundtrack, and his upcoming Adult Swim series Lazarus is no exception. Ahead of Lazarus’s premiere on April 5th, ... read more

California resident Katherine Wilson can proceed with a claim that Google violated a state wiretap law by tracking her activity on the state's Department of Motor Vehicles website, a federal judge ruled this week. ... read more

Real time day / night cycles have been featured in a lot of Pokémon titles since the Gold and Silver era, but Pokémon Legends: Z-A is going to take the classic ... read more

Samsung launched its new, very fast 9100 Pro PCIe Gen 5 SSD last week, and the prices are pretty high, starting at $199.99 for the 1TB model without a heatsink pre-installed. ... read more