Advertising Perspectives

TikTok told Justice Samuel Alito that the ruling conflicts with an "unbroken line of decisions" protecting web companies from lawsuits over content posted by users. ... read more

After 16 years of litigation, Vimeo has defeated copyright infringement claims by Capitol Records over music posted to the platform by its users. ... read more

Spots for this menswear company use big, disarmingly original dance and hand moves to convey the need to laugh and loosen up. ... read more

The streaming package of 40 sports and broadcast TV channels will initially be offered in 24 markets including major markets in New York, Los Angeles, Chicago, Philadelphia and San Francisco-Oakland. ... read more

Old habits die hard and in this case, the habit is the ability to aim my remote at the TV and change channels during a commercial break whenever I feel like it. ... read more

It's difficult to determine whether regulatory boards in the U.S. and UK now understand changes in search businesses during the past year. ... read more

Long-time agency innovation exec Dave Meeker has been named executive vice president-AI innovation at S4 Capital's Monks unit. He most recently served as Chief Innovation Officer and America's practice lead for experience design and innovation ... read more

Dentsu has named Giulio Malegori chairman and acting CEO of Dentsu Americas in addition to his ongoing role as EVP-global COO of Dentsu Group. ... read more

According to a recent survey, 71% of brand execs say they will raise performance-linked TV ad budgets - vs. 35% a year ago. ... read more

MoffettNathanson media analyst Robert Fishman wonders whether Disney could streamline/simplify its complex streaming platforms, which will now include Fubo and ESPN+ as well as existing Hulu on demand and Disney+. ... read more

A federal judge has rejected Google's bid to dismiss claims that it violated children's privacy by tracking children's YouTube activity. ... read more

Currently, the only virtual pay TV leader is YouTube TV. With around 8 million subscribers, it appears to be in a better position. (The Fubo/Hulu combination will be second place to YouTube TV, with an ... read more

Can advertising agencies and their clients align to stop Meta's decision to remove fact-checking from its platforms? ... read more

Elon Musk's X Corp. will attempt to add "multiple" defendants to his lawsuit against the World Federation of Advertisers and others over an alleged ad boycott, according to court papers filed Friday. ... read more

More than a third of Gen Z sets aside time to watch favorite programming on television, compared with only 25% on TikTok. ... read more

An AI agent built on Google's technology allows Mercedes-Benz to bring conversational search to its navigation system. It can retain an interaction in memory and recall the dialogue so users can continue conversations and reference ... read more

The navigation system can retain an interaction in its memory and recall the dialogue so users can continue conversations and reference information throughout the drive. ... read more

The Supreme Court won't hear Meta's appeal of a ruling that requires that the company face a class-action fraud suit on behalf of all U.S. advertisers that used Facebook's Ad Manager or Power Editor to ... read more

Vistar will be merged with the carrier's burgeoning Advertising Services unit, creating a network of more than 1.1 million digital out-of-home screens serving more than 3,000 advertisers. ... read more

The amended complaint filed by Compass Marketing claims damages exceed $24 billion. It cites Flywheel's trade secrets were key to Omnicom winning Amazon's massive media account last year. ... read more

The Chicago agency will lead Whataburger's media strategy, planning and buying across all channels. ... read more

Those who only know Lori Loughlin from "Full House" and "Fuller House" may be surprised to see her talking tough in a new cop drama on Amazon Prime. ... read more

The Weather Company is working with brands to forecast consumer needs and ensure there are enough products when customers look for them in retail stores. The intelligent platform - based on AI and 40 years ... read more

Privacy Sandbox will seem outdated by the time Google releases its next technology that automates protection of consumer data worldwide. Google will build the system based on AI agents supported by its BigQuery database and ... read more

Meta is killing off its biggest DEI programs as part of a transformation embracing a far-right ideology as Donald Trump prepares to take office. ... read more

Meta is killing off its biggest DEI programs as part of a transformation embracing a far-right ideology as Donald Trump prepares to take office. ... read more

Samsung Galaxy serves as technology partner for the three-on-three women's basketball league founded by WNBA vets Napheesa Collier and Breanna Stewart. ... read more

Texas Attorney General Ken Paxton this week accused TikTok of lying to parents about the "mature and extreme content on its highly addictive app." ... read more

Delta announced a host of new content offerings for SkyMiles Members at CES - including a deal with YouTube that provides ad-free Premium video, music and creator-based content offerings available free on flights. ... read more

A law that could result in a ban on TikTok is unconstitutional because it was driven by concerns about propaganda, attorneys for the company and a group of users argued Friday to the Supreme Court. ... read more

With the "Crash the Super Bowl" contest strategy, the brand is out to drive engagement, no matter what happens on game day. ... read more

Conversational chatbot Grok now has its own iOS app, furthering X owner Elon Musk's desire to transform it into a leading force in generative AI while also providing non-X users with the ability to access ... read more

Venu Sports will not move ahead and launch as a new major streaming platform, according to a Friday statement released by its partners Walt Disney, Fox Corp. and WBD. "In an ever-changing marketplace, we determined ... read more

I can't understand is how anyone would find it appealing to have AI "friends" on Facebook. ... read more

DoubleVerify's data shows 16% of GIVT from known-bot impressions in 2024 were generated by those associated with AI scrapers, such as GPTBot, ClaudeBot and AppleBot. ... read more

MediaPost has selected IPG Mediabrands as media agency of the year, Giant Spoon as independent agency of the year, Omnicom as holding company of the year, Mattel's Lisa McKnight marketer of the year, Omnicom's John ... read more

The Disney-Fubo deal fosters many more questions about Disney's long-term streaming sports strategy and pay TV intentions. ... read more

The next leg of Meghan Markle's odyssey is her new show "With Love, Meghan" premiering next Wednesday (January 15) on Netflix. ... read more

DirecTV and EchoStar (Dish Network) are continuing to back legal rulings against the sports-focused joint venture platform from launching. ... read more

DirecTV and EchoStar (Dish Network) continued to back legal rulings against Venu Sports from launching. ... read more

AI scrapers and crawlers contributed to the problem, DoubleVerify's Fraud Lab reports. ... read more

"It is undisputed that appellant is not incorporated in Texas and does not maintain a principal place of business there," the appellate judges wrote. ... read more

The effort to provide coverage of the crisis proves that local journalism needs support, observers say. ... read more

Bluesky has announced a new funding push in an attempt to position itself as a "free speech" alternative to not only X, but Meta as well. ... read more

"With its lucrative exclusionary agreement in peril, Apple now files an eleventh-hour effort to intervene in this litigation," the Justice Department writes in court papers filed Wednesday. ... read more

Retailers will share with Amazon Ads part of the revenue generated as well as for the use of the tech infrastructure. The offering is available through the Amazon Ads console and APIs. ... read more

Retailers will share with Amazon Ads part of the revenue generated as well as for the use of the tech infrastructure. The offering is available through the Amazon Ads console and APIs. ... read more

Maximize ad control, kill the overfrequency problem, and keep premium CTV ad inventory in pristine pools only. ... read more

Kohl's became among the first to use Curate for Commerce to improve on its commerce media programs that support new ad partners. Curate for Commerce is available in pilot now. ... read more

Cybercriminals have evolved beyond stealing credit card numbers and passwords. They're now weaponizing AI to compromise advertising ecosystems, creating a crisis that threatens not just your media budget, but the fundamental integrity of digital advertising ... read more

Marketers love a fresh start. The first few weeks of a new year has always been our collective season of optimism – a time for trends, resolutions, and declarations of reinvention. Yet this year feels ... read more

"I guess it will be a bit like being retired," Elon Musk told Stagwell's Mark Penn during a freewheeling conversation on X @Live during CES Wednesday night. ... read more

At the end of the summer, yearly season-to-date box-office revenues were pacing at around 15% below that of a year ago. The late-year recovery was the good news. ... read more

S&P estimates that U.S. broadcast station advertising revenue - TV and radio - for 2025 will see a decline of 9.3% to $32.83 billion. ... read more

Is the Bill Maher style of topical sarcasm over? ... read more

The new capabilities will help streamline the process, the company says. ... read more

Mark Zuckerberg's "free speech" announcement was all-business -- if your business is being a 1950s dystopian cult leader. ... read more

To deepen advertisers' understanding of what drives sales, market research company Circana is expanding its sales lift solution for YouTube, intended to give CPG advertisers the ability to measure more ad formats within the social ... read more

Documents revealed a two-tiered content-moderation system that protected Meta's biggest ad-revenue streams while raising questions about fairness and transparency in its platform policies. The document said top spenders would be reviewed by humans. ... read more

Product recommendations are typically considered more reliable when they receive "upvotes" from other Reddit users. ... read more

Siding with LinkedIn, a federal judge has dismissed a claim that the company's analytics tool wrongly collected information from the California Department of Motor Vehicles' website. ... read more

The SQL generator helps advertisers create ad-targeting audiences through requests using natural language. It reduces development times from hours to minutes. It can identify customers who viewed product pages and streaming TV ads but have ... read more

Meta has begun testing the introduction of eBay product listings, allowing users in the U.S., Germany and France to buy from the ecommerce titan directly within the social platform. ... read more

"Watch for Meta to start selling monthly subscriptions similar to what X has done for premium features to offset ad revenue decline," Ammunition's Jeremy Heilpern predicts. ... read more

The expanded integration is the first to offer these services from one platform - a connected workflow for creative traffic and distribution - and is intended to increase visibility, unlike fragmented tools that require data ... read more

The expanded integration is the first to offer these services from one platform - a connected workflow for creative traffic and distribution - and is intended to increase visibility, unlike fragmented tools that require data ... read more

Expect to see a 110-inch 6k OLED TV that rolls into a ball and can be stuffed in your backpack. ... read more

Siding against Google, a federal judge on Thursday rejected the company's request for judgment in its favor in a privacy battle over the collection of analytics data from smartphone users. ... read more

Havas, which recently spun off from Vivendi as an independent publicly traded company, Wednesday revised its final 2024 results upward, citing a half point improvement in its organic growth estimates. ... read more

"With Excelerators Inc, I am moving one-step further into organizations to ensure that leaders like the ones in my network have the greatest chance of success," Matt Seiler says. ... read more

Meanwhile, Dentsu has quietly abandoned an effort to organize an ad industry coalition supporting legitimate, fact-based journalism. ... read more

Does this mean lowering the media-buying threshold for such traditional media messaging - especially given lower legacy TV viewing? Where does more exposure on streaming fit in? ... read more

The new medical series "The Pitt" might be the most proficient scripted, emergency-room drama in the long history of such shows. ... read more

Sport Beach "Clubhouses" are scheduled for Davos, The Super Bowl, South By Southwest and yet-to-be-announced events throughout the year. ... read more

A string of ad platforms expanded their retail media ad partnerships this week at CES 2025 in Las Vegas. The partnerships all focus on data. ... read more

A string of ad platforms expanded their retail media ad partnerships this week at CES 2025. The partnerships all focus on data. ... read more

Innovid says the product - in a partnership with Roku - will help drive incremental reach, reduce waste, and improve campaign performance. ... read more

Like Meta's recent decision to discontinue fact-checking operations on its family of social media apps, TikTok is appealing to president-elect Donald Trump in order to safeguard its future in the U.S. ... read more

In a memo to employees, CEO Mark Read explained that he believes "we do our best work when we are together in person." The new policy takes effect in April. ... read more

A California law that restricts social media companies from recommending posts to minors violates teens' constitutional "right to speak or be spoken to" without parental consent, NetChoice says. ... read more

Reddit's new in-app tools include a "Trends" tab, third-party brand-safety controls via DoubleVerify and IAS and an Ask Me Anything ad format. ... read more

The Interactive Advertising Bureau, Michigan Press Association, cable lobby and others say businesses will face "extensively documented, irreparable harms," if the Federal Trade Commission's new click-to-cancel mandate takes effect. ... read more

Looking at what we Media Insiders wrote about in 2024, the number-one topic, as it was last year, was artificial intelligence -- mostly from a gloomy perspective. ... read more

The sound of "Little Victory" is meant to evoke the triumph of sick people quickly finding a doctor online. ... read more

Amazon Ads will give brands access to the past five years of their customer shopping data signals within the Amazon Marketing Cloud, up from 13 months until today, extending measurement capabilities. ... read more

Amazon Ads will give brands access to the past five years of their customer shopping data signals within the Amazon Marketing Cloud, up from 13 months until today, extending measurement capabilities. ... read more

Philadelphia-based Harmelin Media has promoted long-time business intelligence exec Greg Ebbecke to executive vice president from senior vice president of the agency. ... read more

"We've seen this approach work on X," Mark Zuckerberg said this morning during video remarks that showed no evident signs of hostage syndrome. ... read more

The growth overdelivered on one analyst estimate, which estimated the company would reach 88 to 89 million homes by the end of the fourth quarter. ... read more

Calabrese spent 15 years at Omnicom Media Group, most recently as CEO North America Investment. In that role, Calabrese oversaw investment and activation of over $20 billion across media channels. ... read more

Gemini supports the News Brief feature, unveiled at CES 2025. It will summarize news of the day by searching and scraping news stories and headlines from across the internet and YouTube that have been posted ... read more

MSNBC will be undergoing some massive cuts and contract renegotiations of high-profile on-air personalities, according to reports. CNN is focusing on core brand value - a paywall for CNN.com. ... read more

The standout star of CBS's prime-time revival of "Hollywood Squares" is without a doubt Triumph the Insult Comic Dog, the world's canniest canine comedian. ... read more

Night Market, Horizon Media's commerce agency affiliate, and Keen Decision Systems created a partnership that redefines how brands plan, optimize and measure marketing incrementality across all channels. ... read more

After announcing its plan to roll out millions of generative AI characters across Facebook and Instagram, Meta has deleted several of its own AI bot accounts due to widespread public backlash. ... read more

According to a post by Elon Musk, the company will try to promote more "informational/entertaining content" in order to combat "too much negativity." ... read more

Well, the majority of you, anyway. What's that you say, "How dare you accuse me of being a misinformer?" Well, in fairness, I'd include myself too. ... read more

Intel needs a "renewed focus on creating world-class products," Co-Chief Exec Michelle Johnston Holthaus said during the CES Intel keynote, adding that this is a year to harness the technology in new ways. ... read more

Fewer television viewers are willing to pay an extra $4-$5 a month for an ad-free experience ... read more

"How long do we have to wait?," the clients asked anxiously. To which the receptionist replied "dunno," as she kept on filing her nails. ... read more