Advertising Perspectives

Reggie Riley, head of U.S. ad business, SmartNews Amid overwhelming amounts of content, advertisers face the challenge of capturing audiences’ attention effectively in the era of information overload. While many brands aim to reach a ... read more

The crusade to make everything an ad network continues as yet another player enters the space: real estate media.  On Wednesday, global real estate brokerage firm RE/MAX announced its own commerce media network, RE/MAX Media ... read more

Agencies aren’t platforms — and they never will be. Let’s not kid ourselves.  At best, they’ve dabbled in platform cosplay; a pinch of data here, a smidge of recurring revenue there.  But the idea that they’re ... read more

Modern marketers know that any new work they put out into the world in service of their brand might be encountered by many different audiences. There’s the target consumer audience, with whom marketers hope their ... read more

Last month, Clip It, Roblox’s version of TikTok, launched its first official ad products. Now, Sia has become the first musician to activate inside Clip It — and it’s already sparked an unprecedented uptick of user activity ... read more

With TikTok’s potential U.S. looming as early as January, creators and agencies are split: some see it as inevitable, while others are convinced it won’t stick. The rift has simmered since TikTok’s future was first ... read more

Neej Gore, Chief Data Officer, Zeta Global AI is driving a fundamental shift in marketing. While it’s been many years since new technology has drastically changed how businesses operate, AI is here to stay, and ... read more

For 2025, Uber Advertising is sticking with what works: scaling up markets, doubling down on programmatic and adding new formats, according to Paul Wright, its head of international advertising. No need to fix what isn’t ... read more

There will not be a Media Briefing next week due to Digiday’s holiday break. This week’s Media Briefing takes a look at the top trends from 2024, from AI licensing deals to referral traffic challenges.This ... read more

Since the summer, Epic Games has invested in a marketing campaign promoting specific creators’ experiences on Fortnite Creative. So far, the effort has resulted in a serious traffic boost for the chosen experiences — but it’s ... read more

Few creators have been able to export their star power beyond the walled gardens of the social internet. And although the influencer sector hasn’t wanted for commercial growth in recent times, the marketing benefits of ... read more

The story was first published by Digiday sibling WorkLife Workforces may be having an issue with AI overkill. About half of business leaders report declining company-wide enthusiasm for AI integration and adoption, according to a ... read more

After an ambitious, but abortive, effort to diversify its business in 2023, the esports team 100 Thieves refocused on brand partnerships in 2024 – and was rewarded by a significant rise in sponsor interest. 100 ... read more

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The time to reflect on the year is upon us, and for marketers in particular, it looks like 2024 ... read more

LinkedIn may be chasing the deep pockets of mainstream brands these days, but it’s not neglecting the lifeblood of its ad business. B2B companies are still front and center of its latest market pitch.  Specifically ... read more

This story was first published by Digiday sibling WorkLife Had enough of AI hype? Tough.  For a while, 2025 was shaping up to look like a period where everyone (at least in the business world) ... read more

This week’s Future of TV Briefing looks back at the top topics and trends that overtook the TV, streaming and digital video industries in 2024. Year in review WBD’s trial separation, LinkedIn’s TikTok clone ... read more

Damian Garbaccio, Chief Business and Marketing Officer, Affinity Solutions CTV and retail media are some of the fastest-growing advertising channels and the spend is only going to increase. CTV ad spend is forecast to reach ... read more

If you’ve worked in marketing or media in some capacity over the last 25 years, there’s a chance you’ve come across Kevin Wassong, who seemingly knows everyone in the business thanks to his long agency ... read more

AI search engine Perplexity introduced a new revenue share model back in July, amid the wave of deals between AI tech companies and publishers this year. But the way Perplexity is sharing ad revenue with ... read more

Subscribe: Apple Podcasts • Spotify Over the last few years, marketers have been trying to flip their position in the cultural zeitgeist — making moments themselves as opposed to retroactively marketing around them. That’s ... read more

This story was first published by Digiday sibling WorkLife Corporate diversity, equity and inclusion programs came under fire in 2024 in the aftermath of the U.S. Supreme Court banning race-based college admissions in June 2023. ... read more

Influencer companies have been muscling into the talent management business recently — and now they’re hoping to make use of artificial intelligence and connected TV gimmicks to entice talent managers and brands to broker more ... read more

2024 feels like a year that can be split in two: In the first half we saw some expected marketing trends panning out in expected and unexpected ways (Google’s cookie confusion, retail media obsession and ... read more

Lance Brothers, Chief Revenue Officer, Adstra In an increasingly fragmented ecosystem, brands face challenges navigating signal loss, privacy regulations and complex customer journeys with traditional identity solutions. As digital transformation continues to reshape all business ... read more

The influx of AI agents is quickly creating new ways to autonomously browse the internet and shop online. However, the feature also poses potential challenges for publishers, advertisers, and e-commerce companies — including new problems ... read more

What a month last week was, right? Omnicom’s proposed $30 billion stock acquisition of rival holding company Interpublic Group caught an entire industry by surprise when the news broke in a report in the Wall ... read more

TikTok’s turbulent year in the U.S. barely rattled marketers — until now. As the app enters its final countdown, marketers are taking the ban more seriously than ever because it’s looking increasingly like TikTok, at ... read more

Reddit’s sports fan communities grew rapidly in the last year. Perhaps no great surprise, given 2024’s bumper sporting schedule, which saw the Olympic Games, Copa America and Euro 2024 tournaments catch the attention of ... read more

There’s been a lot of speculation about Acxiom’s potential role in Omnicom’s acquisition of IPG, but an ongoing lawsuit could end up a wildcard, depending on its outcome. Recent legal filings in a case against ... read more

After selling First We Feast following the sale of Complex earlier this year, BuzzFeed has come close to breaking even on its 2021 acquisition of Complex Networks. Investor analysts are describing the deal as a ... read more

Elon Musk’s social media platform X is once again chasing ad dollars around video content — this time armed with some official (though still unverified) stats. According to internal data from the platform shared with ... read more

The Holiday or Xmas Party season intuitively leads to thoughts of revelry, marking the end-of-year cadence whereby those contributing to a common cause are thanked for their efforts, and standout performers are acknowledged. Reach ... read more

Omnicom’s proposed plan to acquire Interpublic Group, revealed at the beginning of this week, has thrown the advertising business into disarray. It’s also thrown a spanner in the works for marketers who are currently in ... read more

This WTF guide, sponsored by Criteo, defines commerce audiences, explains how they are created and describes how advertisers use them to target shoppers at key moments Connecting with online shoppers is a game of hide-and-seek ... read more

Jessica Dudley, vp analytics and operations, Liftoff and Jason Hicks, gm of measurement solutions, Kochava Streaming apps are rapidly becoming a staple for households worldwide, with the U.S. market leading the way. According to a ... read more

This week’s Media Briefing analyzes nine publishers’ workforce demographics reports released this year. The results were an even split: efforts stalled at a third of the companies analyzed, while another third made improvements and the ... read more

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. We established earlier this week that publishers are moving away from third-party cookies with or without Google. But when ... read more

Ever since whispers surfaced about Omnicom making moves to snap up rival IPG Ryan Kangisser’s phone has been practically vibrating off his desk for clarity on what this means for the industry. As chief strategy ... read more

Monday’s news of the proposed plans to combine Omnicom and IPG has already revealed what will surely be the biggest advertising story heading into 2025 — although surprises do seem to happen often in this ... read more

Bluesky has entered the classic platform rite of passage: wooing publishers.  Facebook, Snapchat, Instagram, TikTok — they’ve all tried the same play over the years, luring attention-grabbing content that keeps eyeballs glued. “Having publishers helps ... read more

Luiz Felipe Barros, global CMO, Channel Factory There is no shortage of speculation about the future of long-established media channels like TV. At any given moment, it’s fairly easy to find someone publicly touting TV ... read more

In what is likely to be one of the year’s biggest media stories, Omnicom Group has announced plans to acquire The Interpublic Group of Companies in a stock-for-stock transaction valued at approximately $13 billion. This ... read more

This week’s Future of TV Briefing looks at the role that two old-school advertising tactics can play in the still-developing CTV ad market. See TV Streaming’s TV watch time share peaks TikTok loses bid ... read more

This year, reality bent to the will of the meme.  The shift has been building for years, fuelled by a potent cocktail of politics, creators and fandoms. But over the past 12 months, it finally ... read more

A month after Spotify introduced plans to attach videos to its podcasts in 2025, creators and experts are yet to be convinced. They point to missing features, like social engagement and creator monetization incentives, that ... read more

Premium chocolate brand Tony’s Chocolonely harbors grand hopes. For the last 19 years, the Dutch chocolate-maker has grown gradually, utilizing bright packaging and an anti-exploitation narrative to establish itself as the thoughtful shopper’s chocolate ... read more

This Tactics + Insights guide, sponsored by Amazon Ads, explores how brands leverage generative AI to unlock more efficient ad creation, drive creative transformation and optimize ad creatives. Successful ad creative differentiates products and empowers ... read more

Omnicom’s plan to acquire Interpublic Group is a long way from being finalized. However, the combined company could help the holding companies make  — and benefit from — larger AI investments.  On a Monday call ... read more

That’s one hell of a way for the agency holding companies to end the year. Just as everyone was looking to slow down and take a holiday-induced break before what will be a turbulent 2025, ... read more

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. It’s been a notable year in many ways — one of which was Google’s decision over the summer to ... read more

It’s an end-of-year shake-up for adland: The third largest agency holding company, Omnicom, announced plans to acquire the fourth largest agency holding company, IPG, yesterday morning. The combination will have Omnicom leapfrog Publicis and WPP ... read more

Subscribe: Apple Podcasts • Spotify Programmatic advertising methods like retargeting can be powerful for pushing interested customers over the line into making a purchase. But the approach can lose potency if the proverbial funnel ... read more

Gavin Dunaway, marketing director, The Media Trust To become a successful malware spreader, the barrier to entry is unbelievably low.These threat actors buy and sell exploit kits and malicious software on the dark web, and ... read more

Abby Roulston, vp of marketing, Blis As the end of the year approaches, businesses are taking stock of what works and what doesn’t to make room for transformative opportunities. For the advertising industry, that means ... read more

This story originally published on sister site, Modern Retail. This past Thanksgiving week, furniture and home decor brand CB2 used artificial intelligence as part of its text messaging marketing campaigns. Over the busy holiday sales ... read more

In the world of video games, “Call of Duty” is still king. Earlier this year, the series experienced its biggest launch weekend ever following the Oct. 25 release of “Call of Duty: Black Ops 6.” ... read more

Fresh off an onstage appearance at last week’s Digiday Programmatic Marketing Summit in Nashville, Mary Ann Pruitt, CEO and founder of independent media agency Mosaic Media expounded on what she sees as the growing strength ... read more

Next year’s ad spending forecasts echo a familiar story: growth, but with a slower tempo.  It’s an outlook that has come to define the post-pandemic ad economy, a far cry from the boom days when ... read more

One of the most buzzy bets in Las Vegas this week had nothing to do with poker or slots. At the AWS Reinvent cloud conference in sin city, Amazon debuted a suite of six ... read more

Libie Motchan wants more transparency from Meta.  Motchan, the co-founder of a direct-to-consumer orthotics brand, Fulton, that has prioritized Facebook and Instagram ads to help build its business, is trying to figure out why her ... read more

The much-touted revival of ad tech mergers and acquisitions appears underway. Earlier this week, Experian confirmed it is buying curation firm Audigent, capping off a round of such consolidation moves in Q4.   Related ... read more

Supply path optimization needs optimizing.  The umbrella term for programmatic ad-buying upkeep has been around for more than a half-dozen years. In that time, SPO has increased in importance. Programmatic reselling has become more rife, ... read more

As Australia sets a social media ban for teens next year, creators and agencies are refining their creator content strategies and targeting practices there as it could impact billions of dollars in creator revenue. “It’s ... read more

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. This year has marked yet another in which social media has been a dominant part in the conversations about ... read more

This WTF guide, sponsored by Blis, explores how geo-based omnichannel measurement works, what it looks like and its benefits to advertisers. 01 WTF is geo-based omnichannel measurement? Marketers need a long-term ... read more

Perplexity announced today it has added more than a dozen new media companies to its publisher program, including Blavity, Gear Patrol, The Independent, Lee Enterprises, Los Angeles Times and MediaLab. Jessica Chan, who became Perplexity’s ... read more

When it comes to artificial intelligence technologies affecting the ad industry, programmatic marketers would naturally be toward the tip of the spear. After all, their roles originated as machines disrupted traditional buying methods. And now ... read more

As the movie business struggles to return to pre-pandemic box office attendance levels, a few of the cinema ad firms are collaborating to make their inventory available programmatically.  Screenvision Media and Spotlight Cinema Networks have ... read more

The curation buzz is no longer just talk — it’s shaping the market, especially in M&A. Case in point: Experian snapping up Audigent. The data broker announced the deal yesterday, but stayed tight-lipped on the ... read more

This week’s Media Briefing looks at publishers’ strategy on Bluesky (or lack thereof) and how that compares to what they’re doing on X and Threads. Bluesky and Threads are “small potatoes” in terms of ... read more

As marketers grow wiser about the multitude of ways to reach gamers, gaming company Overwolf’s focus on owned-and-operated gaming properties has helped grow the company into one of the industry’s largest ad networks. Founded in ... read more

This State of the Industry report, produced in partnership with Perion, explores how brands and agencies leverage video advertising across channels and formats to engage relevant audiences. The video advertising landscape is rapidly evolving, driven ... read more

New lawsuits and deeper partnerships highlight the delicate balancing act between major publishers and AI companies. Some of the first media companies to strike deals with OpenAI say they’re getting ready to release new AI-enabled ... read more

Ad tech’s obsession with “curation” has sparked plenty of chatter — some informed, some less so.  But don’t worry about separating the wheat from the chaff. Digiday’s cut through the noise, debunked the myths and ... read more

Walmart’s acquisition of smart TV manufacturer Vizio is official as of this week. The move further bolsters Walmart’s ad business, adding streaming capabilities to potentially attract more brand dollars. Walmart is just one on a ... read more

Twitch creator Kai Cenat just finished a month-long “subathon,” livestreaming nonstop for 30 days and smashing the platform’s subscriber record in the process. The event was a ringing endorsement of Twitch as a creator platform ... read more

This week’s Future of TV Briefing looks at streaming service owners’ latest quarterly earnings reports, as well as some recent studies regarding streaming subscriber sentiment. Time to renew Nielsen’s currency change-of-mind, Showtime’s time to ... read more

Bob Regular, CEO, Infolinks Scale is not a one-size-fits-all concept.  Marketers and publishers historically have their own goals associated with scale. When it comes to content, the KPIs vary according to the media (i.e. podcast, ... read more

Subscribe: Apple Podcasts • Spotify Yahoo News, like many news outlets, had expected this year’s U.S. presidential election to drag on a bit longer than it did. “You have people planning to stay in ... read more

The long-running feud between hip-hop heavyweights Kendrick Lamar and Drake took a sharp turn recently when Drake threatened legal action against his record label, accusing it of allegedly bankrolling influencers and bots to push a ... read more

This time of year, it used to be a regular occurrence for ad buyers to be tasked with spending the year’s leftover ad dollars as marketers feared that if they didn’t use it now they’d ... read more

This year’s presidential election could provide a reality check — or a red herring — for marketers. Young men overwhelmingly backed president-elect Donald Trump earlier this month, and young men were twice as likely as ... read more

In the first installment of Digiday’s 2024 Subscription Index, we established that this year has been a volatile one for publishers of all types, thanks to everything from layoffs to Google’s change of heart in ... read more

Brian Tomasette, director of product, Amazon DSP Ad technology is changing the marketing playbook in ways few could have imagined. More recently, DSPs are delivering on the long-held promise of programmatic advertising, particularly around efficiency ... read more

As we slide into the last month of 2024 and the beginning of the end of the fiscal fourth quarter, it appears the haves of the agency holding company world will continue to have, and ... read more

Shopify stores are beginning to show up across Roblox — and some of their operators are already reporting a significant boost in sales as a result. After dipping its toes into e-commerce via early beta tests ... read more

Related Insights Digiday+ Research Digiday Research: Ad industry split on whether a divestiture of Google’s sell-side ad tech will change anything Read More Per Google’s critics, the online ... read more

The ad industry’s leading creator agencies have adopted AI tools as the key to providing scalable, efficient influencer activity. But it seems marketers aren’t striking agency deals based on their AI expertise. Despite agencies’ bids ... read more

As 2024 comes to a close, the gaming divisions of the agency holding companies are reporting that this was their biggest year yet. The secret behind much of this growth? Roblox. As gaming evolved from ... read more

The organizers behind futuristic golf tournament Tomorrow’s Golf League (TGL) believe they can reach a generation of golfers that don’t play, or watch, the sport in the same way their predecessors did. TGL, whose backers ... read more

A growing number of brands, like Klarna and Mondelēz International, are turning to generative AI to streamline their marketing operations. Increasingly, companies are leveraging AI for ideation and content creation, aiming to reduce costs, scale ... read more

The article was first published by Digiday sibling WorkLife In a move that sent shockwaves through HR departments, Walmart announced significant changes to its DEI initiatives, becoming the largest company to date to scale back such programs. ... read more

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Of the revenue sources from which publishers make their money, programmatic ads would be counted as one of the ... read more

Bluesky’s spike in user interest has marketers watching closely, but their wallets remain firmly shut. After all, they’ve seen this show before (Clubhouse, anyone?) and aren’t about to fall for another fleeting frenzy. First, they’ll ... read more

In honor of the Thanksgiving holiday, we’re taking a moment to highlight some things the media industry can be thankful for. Let’s not be coy: it hasn’t exactly been daisies and roses this year. Publishers ... read more

Berat Oguz, CEO, Playable Factory The constant bombardment of stimuli from digital devices has caused huge challenges in capturing and retaining consumer attention. Marketers, therefore, must change their approach and adapt advertising strategies to engage ... read more

For the remedies phase in the Google search antitrust trial, the giant has subpoenaed three of its biggest rivals — OpenAI, Perplexity AI, and Microsoft. The subpoenas, sent in October, were made public on ... read more

Over the last few years, Black Friday and Cyber Monday (BFCM) deals — and the ads promoting them — have creeped up earlier and earlier. The extended sales window can be difficult to manage for ... read more

For some marketers, Thanksgiving presents a chance for more than just turkey. It’s an opportunity to put Amazon Prime’s recently debuted shoppable ad formats to the test. Five media buyers and marketers told Digiday they’d ... read more