Advertising Perspectives

Last week, I was eager to do a call with Dustin Hinz, CMO of Firestone Walker Brewing, a Los Angeles-based beer maker that just launched its first non-alcoholic beer line. I was curious about the ... read more

As the advertising landscape evolves, retail media has emerged as a powerful beast that marketers must harness. ANA’s recent Retail Media Networks Fair brought together advertisers, retail media networks, a Wall Street advisor and measurement ... read more

Live video threw sports broadcasts for a loop – and the losses are only just being tallied. Plus, media buyers are dealing with a surge of AI-generated, made-for-advertising websites The post Pirates Have Retaken The ... read more

There is a new breed of financial investor – or dis-investor, perhaps – that targets publicly traded companies with allegedly incriminating reports, while taking short seller positions on the company. This new breed of short-seller ... read more

When Nextdoor, a social networking platform for local neighborhoods, launched its advertising business in 2017, CEO and Co-Founder Nirav Tolia declared it would be a $1 billion business by 2020. “I’m going to have to ... read more

Is the marketing funnel as we know it officially dead? Variations of that eternal question were posed over and over again to panelists at Paramount Advertising’s Performance Now summit in New York City on Tuesday. ... read more

Digital advertising has long promised precision and efficiency. But our obsession with “following the audience” has allowed low-quality sites and vanity metrics to thrive while brand integrity suffers. This singular focus on targeting audiences and ... read more

The Justice Department will ask Judge Amit Mehta, who ruled in August that Google operates a search monopoly, to require Google to sell Chrome. Plus, the ad tech wants the IAB Tech Lab to roll ... read more

What’s the best way for advertisers to get the most performance possible out of their Meta campaigns? The answer, according to Meta, is to buy more ads on Meta. It’s recommending that advertisers launch new ... read more

Forrester released its first SSP wave since 2014 last week, and there’s a surprise. The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger ... read more

Advertisers want more transparency into and control over open marketplace quality. But curation is not the answer. Solutions that fundamentally address the issues curation attempts to solve already exist. The IAB Tech Lab has rolled ... read more

The New York Times is investing in generative AI for the same reason it’s been investing in first-party data for years. It wants to be self-sufficient. Because there’s a lot out there that publishers can’t ... read more

Perplexity AI, the generative AI search engine trying to out-Google Google, began rolling out its ads products last week. Plus, An AI-powered shoppable ad platform is causing problems for readers of BuzzFeed Australia. The post ... read more

The Federal Trade Commission published a blog post last week warning companies that using a data clean room isn’t some kind of get-out-of-compliance-free card. And the first paragraph is a doozy. “Don’t judge a book ... read more

What will it take for advertisers to actually buy campaigns based on attention metrics? That was the question at the heart of Adelaide’s Business of Attention event in New York City last Tuesday. Stakeholders from ... read more

Reflection a couple of weeks after election day is inevitable. But planning for what’s next is where the real impact lies.  Political ad strategies evolved quickly this year, as campaigns moved beyond exclusivity, focusing on ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Revving The Driverless Revolution In 2024, self-driving cars emerged from the Trough of Disillusionment, to cite the Gartner Hype Cycle, and leapfrogged the ... read more

Change is hard for a company like Nielsen, which has been around so long it even predates the first publicly available television sets. The post Nielsen Says You Shouldn’t Count Out The Old Guard Just ... read more

Jessica Alter, co-founder of the nonprofit Tech for Campaigns, believes political campaigns should model their digital ad strategy on that of seed-stage startups. She joins the podcast this week to talk through this year’s unexpected ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Remote Possibilities appeared first on AdExchanger. ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Living Wage Brands are changing how they work with agencies. Which is to say, they want to pay less for agency services. ... read more

During its earnings call on Thursday morning, Disney announced plans to bring ESPN+ content to Disney+ starting on December 4, The post ESPN+ Content Is Coming To Disney+ This Winter appeared first on AdExchanger. ... read more

Principal-based buying – the practice of purchasing inventory in bulk at a discounted rate and reselling it to clients at a markup – has recently sparked much debate. Media arbitrage is not new. But an ANA ... read more

CTV is the hottest growth channel in ad tech, but there’s still plenty of untapped programmatic opportunity. That’s why Viant acquired CTV data platform IRIS.TV. The deal was announced during Viant’s Q3 earnings call on ... read more

This December, Sequent Partners will say farewell to the advertising and media industries.   After 21 years of devising innovative ways to improve the effectiveness of advertising investments, we’ve decided it’s time. Freedom and the open ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gathering Its Threads When Facebook first took off, Co-Founder and CEO Mark Zuckerberg wrestled with when to sacrifice ineffable coolness and organic popularity ... read more

Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and softened its guidance for the Q4 season during its quarterly earnings Tuesday afternoon. The company’s total revenue ... read more

The ad industry is all-in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint. But for the most part, that interest is reserved for the, well, generative aspect. ChatGPT to ... read more

The rise of artificial intelligence (AI) and new automation tools has disrupted the programmatic advertising industry, stoking fears among some marketers about the future or scope of their roles. A 2023 Forrester Research report predicted ... read more

Tired: buying data to target audiences. Wired: buying the whole dang data company. Alliant, an audience platform built on consumer transactional data, announced Wednesday that it has been acquired by Inverness Graham, a private equity ... read more

Meta continues to tinker with its business model as it deals with the new European regulatory environment. Plus, Government officials liberally used location-tracking software Locate X in criminal investigations dating back to 2018. The post ... read more

Remember last quarter when PubMatic projected a $5 million revenue dip from a large DSP buyer having switched to a first-price auction in May? PubMatic didn’t name the buyer in question, although subsequent reporting by ... read more

Somewhere between 5 billion and 7 billion years from now, the Earth will crash into the sun, our planet will vaporize, and humanity will cease to exist, save for the super-rich and their chattel living ... read more

Throughout the CTV market, there is an ongoing push for higher levels of transparency and control – and for good reason. Advertisers need deeper insights into the audiences and types of content surrounding their ads ... read more

On Tuesday, MediaSense, a UK-based company that specializes in handling media account reviews, announced its acquisition of R3 Media. The post Media Consultancy MediaSense Makes It Second Acquisition In Six Months appeared first on AdExchanger. ... read more

In-game advertising is uncharted territory even for brands that consumers associate with gaming. Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of noise-canceling earbuds for gamers. The ... read more

Can Netflix do live programming? Plus, efficiency gains from generative AI are causing some ad agencies to rethink how they bill clients. The post Netflix As Frankenstein, Because It’s A Live; Vice Ads Take Over The ... read more

When Nespresso opens a boutique cafe, it sees sales spike online in that same geographic region. The halo effect that its boutiques have on online sales is one reason Nespresso opened its thirty-ninth boutique this ... read more

As many medium-size and direct-to-consumer (DTC) brands have discovered, performance advertising on platforms like Meta and Google can be instrumental in driving growth. These self-service platforms offer straightforward attribution and performance optimization tools that make ... read more

One key to successful advertising is showing ads to people at just the right moment. Advertisers understand that the typical smartphone user moves seamlessly between apps and websites throughout the day, and this makes showing ... read more

FTC U L8R One priority for Republicans once Donald Trump is back in the White House is to reduce regulation and, specifically, to replace FTC Chair Lina Khan. Khan became a hot-button topic during the ... read more

The Trade Desk grew by 27% year over year in Q3, with revenue now totaling $628 million, and net profits up from $39 million to $94 million in the same period. Snooze. What’s new? Well, ... read more

The big trend in Q3 earnings this year was streaming growth, and Paramount was no exception according to Friday's earnings call. The post Paramount’s CTV Wing Achieves Its Second Quarter Of Profitability In A Row ... read more

TV measurement is migrating from traditional sample-based systems to solutions built on big data. In other words, measuring TV audiences is becoming an incredibly complicated task, and almost no one knows that better than members ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …    The post Comic: Meet The Metrics appeared first on AdExchanger. ... read more

AppLovin might be the next breakout in retail media. Plus, some advertiseres have already turned off TikTok Smart+. The post AppLovin Meets The Commerce Media Trend; Passing The Test appeared first on AdExchanger. ... read more

News Corp’s digital media business has “evolved” away from its reliance on the “volatile” digital advertising market, its chief executive Robert Thomson told investors. Good thing, because the company’s ad revenue continues to shrink, according ... read more

CTV advertising continues to drive significant growth for Magnite. That’s all thanks to “increasing programmatic adoption by the industry's largest players,” CEO Michael Barrett told investors on the company’s Q3 earnings call this Thursday. The ... read more

CTV advertising continues to drive significant growth for Magnite. That’s all thanks to “increasing programmatic adoption by the industry's largest players,” CEO Michael Barrett told investors on the company’s Q3 earnings call this Thursday. The ... read more

Stop if you’ve heard this one before: Overall revenue is down at Warner Bros. Discovery (WBD), at a rate of 4% YOY in Q3 to $9.6 billion. The post WBD’s DTC Ad Revenue Grew Nearly ... read more

LiveRamp reported an unexpected boost to Q3 revenue, from $160 million last year to $185 million in 2024, during its quarterly call with investors on Wednesday. The company has a number of tailwinds, said CEO ... read more

Moat, ya basic. Well, ya were basic, at least according to DoubleVerify CEO Mark Zagorski. “One thing we did note is that Moat had a pretty basic product,” Zagorski said on Wednesday during the company’s ... read more

Browser company Opera often takes its cue from Mountain View. So, when Google announced in July that it would no longer deprecate third-party cookies in Chrome, the decision could have had ripples all the way ... read more

This is a challenging time for grocery-store brands. For example, last month, McKinsey published a report on 18 “arenas of competition” that will define the growth of the economy: It encompasses “Digital advertising,” “Ecommerce,” “Electric ... read more

Poetic License A class-action lawsuit was filed this week against French game studio Ubisoft for its decision to drop all access to The Crew, an online game people have to buy, but which also includes ... read more

Trump won the 2024 election. To discuss how paid media played a role (and didn't) in his victory, we bring on guest Jordan Lieberman, CEO of Power Interactive. The programmatic buying company handled more than ... read more

With signal loss on the rise, many advertisers are giving first-party data more of a shot. Not scotch whisky brand Dewar’s, though. The post How Dewar’s Uses Social Media – And Golf – To Target ... read more

What would the potential breakup of Google mean for premium digital publishers? As federal courts consider remedies to address Google’s monopoly in search and whether Google’s ad tech business constitutes a similar monopoly, the landscape ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Plus Or Minus All the retailer “pluses” – programs like Walmart+ that aim to replicate what Amazon has done with Prime – need ... read more

If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place. On Monday, Google and the ... read more

Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via direct deals. Which ... read more

Snapchat probably isn’t the first thing you think of when you hear “CRM,” but Snap is trying to change that. The post Snapchat’s New Lead Gen Tools Help SMBs Seal The Deal With New Customers ... read more

On October 27, 1994, I watched history unfold as the first-ever digital banner ads ran on HotWired.com. Roughly a dozen ads went live that day, catapulting the world of advertising into a new era.  As ... read more

Nielsen has received accreditation from the MRC for a product that integrates a broadcaster or media company’s first-party streaming data into Nielsen’s TV panel ratings.  Plus, Google launches a curation service that bundles ad inventory ... read more

The contrast between the New York Times and one of its chief competitors, The Washington Post, was stark this quarter. In recent weeks, 250,000 WaPo digital subscribers – 10% of its base – defected after ... read more

When advertisers see their ad verification partners blocking lots of impressions, they often think, “Okay, good – that’s proof the technology is working.” But negative blocking isn’t the healthiest – or the most efficient – way to approach ... read more

Ad tech is “a giant fee extraction machine,” says Richard Kramer, founder and managing director of equity research firm Arete Research. But it doesn’t have to be, he argues on this week’s episode of AdExchanger ... read more

Until recently, you couldn’t swing a cat in ad tech without also hitting someone pontificating about the end of third-party cookies and Privacy Sandbox testing. (PSA: Please don’t swing cats.) But since July, when Google ... read more

OpenAI’s ChatGPT will launch a web search engine. Plus, this year’s $12-billion-plus deluge in political advertising has priced brands out of certain markets. The post Meet ChatGPT Search; Brands Can’t Compete With Political Ads appeared ... read more

To explain Forrester’s latest creative ad tech wave, we bring on author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization. The post The Culture Clash Underneath Creative ... read more

Shelby Nichols was doing CTV before it was cool. And while CTV buying is a more complicated process than ever, it’s becoming easier for consumers to access more types of content – like live sports, ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Causal Meets Casual appeared first on AdExchanger. ... read more

Integral Ad Science is raising rates on various products by one to three cents per CPM. Plus, Gannett is inching back to overall growth. The post But Are They Really Integral?; Don’t Pontificate, Verificate appeared ... read more

Last month, the New York Times published a story revealing that many big brands found themselves advertising on YouTube channels that support racist falsehoods.  The falsehoods in question related to stories about Haitian migrants in Ohio ... read more

On Thursday, TV measurement company Samba TV announced its acquisition of audience data and contextual targeting solution Semasio. The post Exclusive: Samba TV Acquires Semasio To Beef Up Its Contextual CTV Targeting appeared first on ... read more

For podcast advertising to truly take off, marketers need to be able to evaluate podcasts for brand safety and suitability at scale. But most podcast campaigns still involve manually evaluating particular shows before deciding whether ... read more

Hi Readers, James Hercher here with the AdExchanger Commerce Media Newsletter. Thanks for reading! And Merry Glitchmas to those who celebrate. In the world of online advertising on big walled-garden platforms – Meta in particular ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Whose Funeral? Google Search upended online traffic earlier this year with a core update as a follow-up to its “helpful content update” last ... read more

Despite beating expectations and generating more than $40 billion in revenue during the third quarter – a 19% YOY increase – Meta got punished on Wednesday after its Q3 earnings report. The company’s stock dipped by more ... read more

Alphabet, which reported its third quarter earnings on Tuesday, generated more than $88 billion in Q3 total revenue, up 15% from a year ago. Meanwhile, YouTube’s combined advertising and subscription businesses surpassed $50 billion over ... read more

Publishers know their competition, and, increasingly, they aren’t competing with other pubs; they’re competing with Big Tech. Belgian publishing house DPG Media made news last week for its decision to stop selling in-app ads on ... read more

Just in time for holiday shopping, AdExchanger Talks is taking a dive into the world of ecommerce. Mike Ryan is the head of ecommerce insights at search and commerce consultancy Smarter Ecommerce, which also goes ... read more

Digital advertisers should be able to agree that there are about 345 million people in the US, making up about 133 million households. But, historically, media buying has been all about scale, even if it ... read more

Adelaide may become the first vendor to receive accreditation for an attention metric. Plus, the IAB is leading a lawsuit against the FTC. The post Can’t Afford Not To Pay Attention; The New Heavyweight Challenger ... read more

Reddit is soaring on better-than-expected revenue growth. The company reported just over $348 million in Q3 revenue, up 68% YOY, which blew away estimates, while ad revenue for the quarter was $315.1 million, a 56% ... read more

On Tuesday, self-serve CTV platform Vibe.co announced its new suite of four different AI-powered features, including a video ad generator. The post Vibe.co Hopes Its AI Tools Will Help Bring Back The Wacky Local TV ... read more

The curation craze has taken over open-web auctions – and now it’s coming for programmatic direct deals. Curation is a “great way” to shift net new ad dollars away from the walled gardens and toward open ... read more

Retail may have a classic, old-school image, but it’s leading the charge in AI adoption. While, historically, retailers have been slow to embrace new technology, the latest Marketing AI Institute research tells a different story. ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dis-Affiliate Google is tinkering with its search rankings again, this time to address well-known publishers with affiliate businesses, Search Engine Land reports.  Forbes ... read more

Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header bidding code developed by AppNexus. Fast forward to today, and that code ... read more

For years, the pervasive uncertainty surrounding cookies pained publishers. DSPs used cookies to reach defined audiences without meaningful involvement from publishers. This dynamic disintermediated publishers, disconnecting them from their ability to drive better results for ... read more

Forrester is ranking vendors for the breadth of their capabilities over those with point solutions. And the “jacks of all trades” are in the lead. The post Smartly And Flashtalking Lead The Pack In Forrester’s ... read more

The regular drip of reports by watchdogs like Adalytics is normally followed by widespread – more or less genuine – outrage. This pattern reveals two facts about the digital advertising industry. One: The road to ... read more

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Poison Apple Disney+ and Hulu are free.  Not free to subscribe, mind. Free of Apple’s 30% cut, at least for new sign-ups.  Starting ... read more

Any brand can erase MFA from its programmatic spend – if it wants to. That’s according to the ANA and TAG TrustNet’s second quarterly Programmatic Media Transparency Benchmark report. The ANA previewed the report, which ... read more

The "set-jetting" phenomenon means TV advertising and, more specifically, CTV advertising is a natural fit for travel brand Expedia promote its service. The post How Expedia’s TV And Digital Teams Became Travel Buddies appeared first ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Exclusive Distribution Deal appeared first on AdExchanger. ... read more

The term “data clean room” has gotten co-opted. Plus, a useful one-pager on the new baseline standards for DTC marketing.  The post Don’t Hate, Collaborate; Getting Closure On Disclosures appeared first on AdExchanger. ... read more

We discuss the rise of curation in programmatic buying and the current backlash. Is curation an ad network with new window dressing? And will it save or undermine the open web? The post The Curation ... read more

In the age of streaming services, it’s easy to overlook the enduring power of linear TV. But even though platforms like Netflix and Hulu have captured a significant portion of the market, traditional television still ... read more