Advertising Perspectives
Marketing and ad tech, in perspective.
Our analysis of marketing and advertising technology, alongside a live feed of the stories moving the industry, and a searchable archive of over 100,000 articles.
From the blog
- The Cookie That Wouldn’t DieIn 2024, one in every 25 ad tech stories we collected was about the death of the third-party cookie. A year later almost nobody was writing about it. The cookie didn’t die. The story did.
More from the blog
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Retail Media’s Decade: From Footnote to the Third Wave of Digital Advertising
In 2017, retail media barely registered in the trade press. By 2024 it was one of the biggest stories in advertising, and by 2025…
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Header Bidding Was the Last Revolution Publishers Won
In 2017, header bidding was the most talked-about technology in ad tech. Within a few years it had nearly vanished from the headlines. It…
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Agentic Advertising: What Happens When AI Agents Buy, Sell and Shop?
In 2024 our archive had six stories about AI agents. In 2025 it had 127. Under the hype there’s a real shift: software that…
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Walled Gardens: The Decade-Long Argument That Never Ended
In 2017 the question was whether anyone could break the Google-Facebook duopoly. A decade later the walls are still up, and there are a…
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Chatbots, Blockchain, the Metaverse, AI Agents: A Decade of Ad Tech Hype, Measured
Every few years, advertising finds a new technology it can’t stop talking about. We counted the headlines. The curves look almost identical, and so…
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How Dynamic Ad Insertion Works, Revisited: What Changed When Streaming Became Television
In 2018 we wrote an explainer on dynamic ad insertion. The plumbing we described held up. What changed is the scale it now runs…
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A Decade of Ad Fraud Headlines: Did Anything Get Fixed?
In 2017, ad fraud was one of the biggest stories in advertising. By 2024 it barely registered. Some of that is because the industry…
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Snapchat Was 2017’s Hottest Ad Story. What Happened Next?
In 2017, Snapchat showed up in 637 of the stories we collected. In 2024 it showed up in 11. The company didn’t disappear. It…
- IAB Releases AI-Era Attribution Blueprint, Giving the Industry a Shared Way to Account for AI’s Role in Purchases
- AdPlayer.Pro Video Ad Tech Provider Announces Q3 2026 Progress
- LinkedIn Tests Feature That Turns Repeat Profile Visits Into Leads
The Feed
- ‘We’re not trying to be TwitchTok’: Twitch adds new short-form video feature
- Only Programmatic Advertising Gets Away With Taking A 55% Cut
- Liftoff Sees Big Wins Ahead For Mobile As AI Pushes Budgets Into Apps
- Netflix Said To Eye 'Channel Store,' May Bundle With Fox One
- The future of CTV lies in standardization
- Omnicom Appoints New Chief Accounting Officer
- Aaron Awards Celebrate Creative AI Work In Advertising
- Twitch debuts shoppable, skippable ads as TwitchCon feels growing pains
- Meet your new teammate: Building marketing workflows around AI agents
- AI-derived audience insights hurt results: What the numbers say
- Study Discovers Exact Moment To Reach 'Cumulative Attention'
- Before you ask for better leads, define ‘better’
- Marketers deploying AI agents faster than they can measure them
- Week in Review: MFE Sees France as “Missing Piece”, RTL AdAlliance Ramps Up SMB Push, and IAB Europe Lays Out Digital Fairness Act Concerns
- MarkApp Launches Shelf, AI Visibility Analytics That Measures a Brand’s Share of the AI Answer