Last-click isn’t dead yet, but Smartly is making moves like it knows how this movie ends. On Tuesday, Smartly announced that it signed a letter of intent to acquire INCRMNTAL, an incrementality measurement startup founded ... read more

SAN JUAN, Puerto Rico — Connected TV attention measurement must focus on actual viewing behavior rather than traditional viewability metrics designed for desktop environments, since ad appearance on living room screens doesn’t guarantee engagement. “Defining ... read more

SAN JUAN, Puerto Rico – Consumers are spilling their deepest secrets and most specific needs to artificial intelligence platforms. To some, that is creating a goldmine of raw commercial intent previously unseen in traditional search ... read more

She succeeds George Manas, who has shifted to the new role of Omnicom Chief Growth Officer. ... read more

NBCU is the first major movie/TV company to abandon the business of offering "first-run" syndicated scripted and unscripted programming. ... read more

The Ellison family’s growing media empire is being publicly celebrated by President Donald Trump and Defense Secretary Pete Hegseth as the administration reviews Paramount Skydance’s deal to buy Warner Bros. Discovery, including CNN, The Washington Post reports. “The Ellison ... read more

Meta is accelerating its shift of in-stream advertising labels from “Sponsored to Ad,” Social Media Today reports. Instagram has already changed its labeling to “Ad.” However, “ad” is smaller and may be harder for users ... read more

For years, publishers have heard the same advice: First-party data is the key to unlocking demand from digital advertisers. That’s even more true now as agentic AI reshapes ad buying. Publisher data on audience behavior ... read more

Of all the TV news talk shows the Trump administration could have singled out for equal-time enforcement, "The View" represents a soft target. ... read more

Perion CEO Tal Jacobson is more than a little sick of talking about AI as if it’s some brand-new innovation. The industry has been using similar techniques to steer ad spend for years, just under ... read more

CPG brands are all in on AI; The Washington Post tries dynamic pricing; and Buzzfeed has officially lost its edge. The post Gen AI’s Empty Calories; WaPo Subs Pay What The Algorithm Says appeared first ... read more

Crazy as it may sound, the advertising marketplace is keeping its cool for the most part in the face of a series of events that historically would have set it off in a tizzy of ... read more

Agentic media buying’s first case study is in. Independent media agency Butler/Till has concluded the first test of a programmatic media-buying agent on a campaign for brewer Geloso Beverage Group, Digiday has learned. The experimental ... read more

Subscribe: Apple Podcasts • Spotify It has been more than 10 years since the Association of National Advertisers published its bombshell principal media and transparency study. As of late, however, the topic has once again ... read more

News flash: The ad industry is entering a period of profound transition as artificial intelligence reshapes how media is created, distributed, and monetized — the problem is, it’s not really clear how that’s going to ... read more

Advertising’s identity crisis has reached the corner office. Nobody who runs an agency wants to be called an agency anymore.  On WPP’s full-year earnings call last month, CEO Cindy Rose declared her company was “no ... read more

The Trade Desk built its dominance by being the obvious choice. It’s still the obvious choice. Just not as obviously as it used to be. On the surface, The Trade Desk is not a company ... read more

Townsquare Media CEO Bill Wilson asserted that the $9.8 million net loss reported by the firm for 2025 tells the wrong story, Radio Ink reports. “By now, it should be very clear that Townsquare has transformed from ... read more

Meta has issued new statements around its prioritization of "original content," alerting creators on updated algorithmic preferences and content-protection options. ... read more

Meta has issued new statements around its prioritization of "original content," alerting creators on updated algorithmic preferences and content-protection options. ... read more

FTC sent letters to nearly 100 dealership organizations, cautioning them against what it describes as six specific "illegal pricing practices." ... read more

The activation from the Mars-owned brand invites gamers to challenge Twitch influencer PointCrow. ... read more

Meta is reportedly planning a round of layoffs that could potentially impact 20% or more of the company's 80,000 employees. ... read more

In a spot running on PatientPoint screens in healthcare locations nationwide, Couric touts the "screening that can truly save your life." ... read more

OpenAI CEO of applications Fidji Simo described a new venture as "building a deployment arm" for its tech, but did not provide details on participants, financing or valuation. ... read more

Connected TV’s fragmentation challenges extend beyond inventory distribution to fundamental identity resolution issues that erode audience fidelity as buyers extend campaigns across multiple activation endpoints. “The fragmentation problem in CTV is real, but we as ... read more

For decades, television was the ultimate brand-awareness machine and little else. You bought the spot, hoped the right eyeballs landed on it, and moved on. No signal came back. Now, according to one Roku executive, ... read more

SAN JUAN, Puerto Rico — In the streaming era, viewers have more choices than ever. Advertisers have more confusion too. Sean Cunningham, president, CEO of the Video Advertising Bureau, says the industry has spent years ... read more

Meta's "location fee" tax applied to ad buys in certain countries may hit small advertisers harder. These are businesses that the company initially relied on to build its advertising business. ... read more

Meta's "location fee" tax applied to ad buys in certain countries may hit small advertisers harder. These are businesses that the company initially relied on to build its advertising business. ... read more

The combined entity will bring together a staff of 200. Creative Media was founded by Marcus Isherwood in 2000 in Northern Ireland; 65% of its current revenue is derived from clients in the US and ... read more

Warner Bros. won 11 trophies, including Best Picture for "One Battle After Another." In 2025, the studio had the second-highest national TV spend for its movies at $121.9 million, according to estimates from iSpot. ... read more

When citizens inhabit different informational worlds, shared outrage becomes impossible. Opposition fragments. Power consolidates. ... read more

The fastest-growing entertainment format in America is microdramas, one-minute stories that appear on  ReelShort, DramaBox, and TikTok’s new PineDrama, Quartz reports.  Microdramas, which originated in China, drove in-app revenue of nearly $3 billion last year -- a 115% increase ... read more

Content creation and media buying are often treated as siloes, especially in agencies. But for social-first shop LV8 (pronounced like the word “elevate”), these two disciplines are inseparable. The post To Succeed With Paid Media, ... read more

Short-duration TV series and episodes could be just the thing for hard-pressed, financially strapped legacy TV-based media companies that are risk-averse. ... read more

Short-duration TV series and episodes could be just the thing for hard-pressed, financially strapped legacy TV-based media companies that are risk-averse. ... read more

Pope Leo called on media to focus on the suffering caused by war and to avoid being a “megaphone” for propaganda, Reuters reports. The pontiff, speaking with Italian broadcasters on Monday, urged reporters "to show the ... read more

Trade reporters typically cover Nielsen ratings like a horse race, but that's also what Nielsen has been doing according to my analysis of nearly five years of monthly press releases. ... read more

A publication titled Now Voyager has debuted, offering for $29 “an art object version of Foreign Affairs,” The New York Times reported on Friday. The nonprofit publication will appear six times per year. The opening issue contains a ... read more

"Born to Bowl" shows us a world most of us will never visit ourselves, and it does so with affection and respect for its subject. ... read more

President Donald Trump issued a Truth Social post on Sunday, supporting FCC Chairman Brendan Carr’s threat to revoke broadcast licenses over perceived negative news coverage of the Iran war, The Washington Post reports. “They get Billions of Dollars of ... read more

Annual net media spending for the company is estimated at $30 million by agency research firm COMvergence. ... read more

“Private eyes They’re watching you They see your every move” That was FTC Commissioner Mark Meador’s rather droll choice for walk-on music when he spoke at the Marketecture Live event in New York City earlier ... read more

There is an ongoing effort in Connected TV to clean up the supply chain. Much of that effort has taken the form of subjecting resellers to heightened scrutiny, privileging certain endpoints and collapsing supply into ... read more

Influencers aren't all on board with shoppable ads; Americans are buying less makeup; and Madison and Wall predicts growth (unless everything falls apart). The post Above The Influence; Advertising’s Uncertainty Principle appeared first on AdExchanger. ... read more

This story was originally published on sister site, Modern Retail. Ulta Beauty will soon launch on TikTok Shop. “We are pleased to announce today an expanded strategic integration with TikTok,” Ulta Beauty CEO Kecia Steelman ... read more

Against a saturated — and more expensive — sports marketing landscape, Lay’s is trying to recreate one of the internet’s most intimate spaces: the group chat. The PepsiCo-owned snack brand is hosting a FIFA World ... read more

Linden Lane Films, a self-described next-generation content studio, is betting that the creator economy’s next move isn’t more followers — it’s a full ad business. The new venture is one company, among others, pairing Hollywood talent ... read more

This story was first published by Digiday sibling Modern Retail. Shopify told merchants their products will soon be discoverable and purchasable inside ChatGPT through its new “agentic storefronts” feature as OpenAI shifts how checkout works ... read more

SAN JUAN, Puerto Rico — Brands relying exclusively on first-party data miss cross-brand consumer behavior patterns, creating blind spots that limit audience understanding beyond single-retailer interactions. “Yes, that first party data is that liquid gold ... read more

SAN JUAN, Puerto Rico — In a streaming world overflowing with shows, apps and remote controls that seem to require a pilot’s license, Bill Condon says the real hero is something viewers never see: metadata. ... read more

Meta Verified subscribers have reported the ability to incorporate clickable links directly into the captions of their Instagram posts, marking a notable shift in how creators are able to interact with their followers. ... read more

SAN JUAN, Puerto Rico – Several leading streaming services have committed to support the Boys & Girls Clubs of Puerto Rico by donating inventory for a Spanish-language public service announcement. The PSA, created by Omnicom’s ... read more

In London, passersby were invited into retro phone booth to see if they were "brave enough to answer the call," from "Scream" killer. ... read more

I originally planned this column for Monday, the day before Nielsen normally publishes its monthly Gauge data, but turns out it's delaying it another week due to a recalibration. ... read more

The statute requires online platforms "to adopt a government-imposed system for regulating certain political content," Musk's X Corp argues in papers filed with the 9th Circuit. ... read more

The company's algorithmic rebuild relies on using AI that "better understands what a post is actually about" and how it relates to each user's in-app behavior, with the goal of delivering "more accurate and helpful ... read more

Fragmented sports media is creating headaches for fans and opportunities for advertisers. ... read more

Most recently Rogers has served as CEO of digital marketing company Red Ventures. Before that he was Global President and Chief Operating Officer of MRM. ... read more

Are you trading your brand's soul for a better spot in a search result on a grocer's app? ... read more

Perion Networks this week extended the agentic capabilities of its "Outmax" AI agent from commerce, retail media and connected television platforms to a social platform with nearly 1.6 billion users worldwide. ... read more

"Enjoining the use of Perplexity's signature product on one of the internet's most important websites would cause devastating harm to the company and consumers alike," Perplexity tells the 9th Circuit. ... read more

"Enjoining the use of Perplexity's signature product on one of the internet's most important websites would cause devastating harm to the company and consumers alike," Perplexity tells the 9th Circuit. ... read more

The integration of ads could become much simpler. ... read more

She most recently served as CEO of Omnicom's OMD USA unit. ... read more

Starting next year, Universal Pictures will extend the theatrical window for new release movies to five weekends this year (around 35 days), and seven weekends (around 49 days) in 2027, according to a New York ... read more

Someday soon, marketers may be able to pay NBCUniversal to have an AI-generated approximation of “Real Housewives" executive producer Andy Cohen namedrop their brand to hundreds of thousands of fans. The post NBCUniversal Is Launching ... read more

The publisher and consultant boosted its 2026 U.S. ad-growth forecast to 10.2%, or 8.9% excluding political ad spending, despite geopolitical unrest and macroeconomic uncertainty. ... read more

Telegraph staffers said they were “optimistic,” “enthusiastic” and “cautiously pleased” after meeting their potential new owner, German publisher Axel Springer, earlier this week, The Guardian reports. This follows a three-year takeover battle. The staff feels that Axel ... read more

Organic search clicks have decreased by 42% since the expansion of Google AI Overviews in Google Search in May 2025, according to an analysis by Define Media Group, Search Engine Land reports. But breaking news traffic for ... read more

The Interactive Advertising Bureau in Sweden at a recent board meeting moved to exclude Meta as a member of IAB Sweden, claiming that Meta is not doing enough to prevent fraudulent ads. The move sets ... read more

Jurors have heard closing arguments in the social media addiction trial that is concluding in Los Angeles, PBS reports. The parade of witnesses has included addiction experts, therapists and media executives like Mark Zuckerberg. "I don't ... read more

Media companies are drowning in data but lack the coherence and alignment they need to make it work, according to a study by the DPP, TVTechnology reports. Many organizations have made significant investments in data ... read more

Local news got aspects of the story wrong, or underplayed parts of it entirely - and a CNN news anchor got it wrong three days after it happened. ... read more

If you want to know which way the wind is blowing in ad measurement, follow the people changing jobs. On Wednesday, marketing mix modeling (MMM) platform Mutinex announced that Mike Finnerty is leaving TransUnion to ... read more

The ad spending numbers for 2026 looked good until the war in the Middle East made them provisional.  Not because they were optimistic or vacuous about ad spending this year but because they were built ... read more

National TV advertising will sink 2% to $27.9 billion (excluding political ads), while core local TV is expected to be down 3% to $13.5 billion, according to estimates from Madison and Wall. ... read more

Netflix unveiled its own conversion API, which is meant to help marketers and media buyers prove their streaming campaigns are actually producing real business outcomes. The news is part of the rising trend of CAPIs ... read more

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… It was neck and neck, but the votes are in and we have a winner! Guess even robots deserve a safe space to ... read more

Heluva Good! gets heluva weird; OpenAI isn't so sure about operating checkouts; and who AI fact checks the AI fact checker? The post A Third-Party Promo Gone Awry; OpenAI Has An App For That ... read more

Wars don’t pause for marketing plans but they do rewrite them. The world, for better or worse, keeps spending.  That much has been clear from conversations with ad execs since the U.S. and Israel attacked ... read more

The traditional campaign production model is becoming obsolete as the incessant need for short-form content grows and as companies look to generative AI to fill the gaps. Marketers have latched onto promises that AI technology ... read more

As top creators turn into celebrities commanding six-figure brand deals, a growing middle tier of creators is building sustainable businesses. These creators — often niche experts, educators, or hobbyists turned entrepreneurs — are monetizing audiences through ... read more

The story was first published by Digiday sibling Modern Retail. Brands are chasing after a traditional, but powerful tool in the age of AI-powered search engines: customer reviews. Platforms like ChatGPT and Perplexity are reshaping ... read more

This story was first published by Digiday sibling Glossy. Sephora is gearing up for another sports partnership. On Wednesday, the LVMH-owned beauty giant announced a multi-year partnership with F1 Academy, the women’s racing championship founded ... read more

Through its strategic partnership with iHeartMedia, TikTok plans to launch TikTok Radio -- an app and broadcast station-accessible initiative - live from the South By Southwest festival. ... read more

Through its strategic partnership with iHeartMedia, TikTok plans to launch TikTok Radio -- an app and broadcast station-accessible initiative - live from the South By Southwest festival. ... read more

Some 40% of purchases are still value-driven, and Republicans are nearly as likely as Democrats to shop that way. ... read more

Iran can’t emerge from the war with a veto on oil flows from the Persian Gulf. ... read more

Turns out Gen Z and millennials don't care for the category's usual sweaty DIY images. ... read more

In a mixed ruling, a federal appellate panel preserved a block on parts of California's kids online safety code, including some provisions that would have restricted companies' ability to harness minors' data. ... read more

A federal appellate panel preserved a block on parts of California's kids online safety code, including some provisions that would have restricted companies' ability to harness minors' data, but said other provisions can take effect. ... read more

Comfort media is more popular than other popular coping tactics such as resting, spending time in nature, socializing with friends or family or indulging in sensory escapes. ... read more

Viant reported its Q4 and full-year 2025 earnings on Wednesday evening and investors appeared pleased. Net income last year was $24.1 million, almost double the total in 2024. Full-year 2025 revenue, meanwhile, grew by 22% ... read more

Meta has announced that it will introduce new AI-powered features on Facebook Marketplace, pushing sellers to rely more heavily on the company's AI assistant when listing products, communicating with buyers, and making sales. ... read more

Microsoft has announced a shakeup in its Experience + Devices division that primarily targets engineering and internal efficiency, signaling a shift in how Microsoft Advertising will operate within the company's AI-first strategy. ... read more

Microsoft has announced a shakeup in its Experience + Devices division that primarily targets engineering and internal efficiency, signaling a shift in how Microsoft Advertising will operate within the company's AI-first strategy. ... read more

Russia hoped to break the will of the Ukrainian people by taking away their heat and power in a brutal winter. They couldn't. This was a winter survived. ... read more

And media operations are expected to grow faster than the company overall, which is expected to continue growing at an estimated 4% in terms of gross organic revenue. ... read more