.bh__table, .bh__table_header, .bh__table_cell { border: 1px solid #C0C0C0; } .bh__table_cell { padding: 5px; background-color: #FFFFFF; } .bh__table_cell p { color: #2D2D2D; font-family: 'Helvetica',Arial,sans-serif !important; overflow-wrap: break-word; } .bh__table_header { padding: 5px; background-color:#F1F1F1; } .bh__table_header p ... read more

OpenAI has switched on cost-per-action ads inside its ads manager, Digiday has learned.  The feature, which is currently available to select advertisers only, lets them pay for ads in ChatGPT only when a user takes ... read more

Geoff Schiller, former CRO at Vox Media, is set to become CEO of cinema ad network Screenvision. The move marks Schiller’s first departure from the digital publishing industry in 25 years. Vox Media sold half ... read more

“Where should I spend my next dollar?” is now a question that marketers can pop into an AI chat box instead of a media dashboard. On Thursday, media measurement provider Measured launched a Model Context ... read more

State wiretapping laws written in the 1960s are now taking aim at targeting pixels used for standard ad measurement. In a recent lawsuit that’s currently being heard by the Washington Supreme Court, Baker v. Seattle ... read more

Every era of advertising is defined by what its reporting layer cannot see. In the 1960s, the industry was defined by the Nielsen diary. Households recorded their viewing on paper and mailed it back. Advertisers ... read more

Sir Funds-A-Lot On Wednesday, TV ad decisioning platform Olyzon announced a $10 million Series A investment led by S4S Ventures, the early stage investment group co-founded by Sir Martin Sorrell and Sanja Partalo. TV remains ... read more

As the holding companies suck up or build more ad tech, including AI-powered data curation — look no further than Publicis’ recent $2.2 billion acquisition of LiveRamp — independents find themselves in a position of ... read more

This week’s Media Briefing looks at why publishers are once again turning to social platforms for audience growth and revenue as AI-driven search changes and declining Google traffic put pressure on their owned-and-operated businesses. But ... read more

As more people look for ways to be healthier or seek knowledge about medical ailments (especially in countries lacking universal health care) medical creators have stepped up, providing their knowledge to viewers and a new ... read more

This story was first published by Digiday sibling Modern Retail. Major carriers are implementing new fuel surcharges, pushing more e-commerce brands to get creative with their shipping options. Effective last week, UPS now has surge ... read more

A more diverse customer set could give big media companies like Comcast the same resilience to market shocks as Meta and Google enjoy, but persuading enough performance-minded brands to try CTV — and they’ll need ... read more

Meta will introduce new and expanded subscription offerings for creators and businesses, as well as users of the tech giant's AI chatbot and social platforms. ... read more

Journalist Sharyn Alfonsi is leaving “60 Minutes,” after a decade-length tenure on the program, The Washington Post reports. Alfonsi had clashed with Editor in Chief Bari Weiss. “This was not a routine corporate transition; it was a deliberate choice ... read more

Roku unveiled its new home screen, which includes a “Top Picks for You” section, an easier way to access subscriptions and a new search function. All of these features are meant to tailor the home ... read more

A federal judge dismissed the FTC's lawsuit last year, ruling that Meta isn't a monopoly because it currently competes with YouTube and TikTok. ... read more

Oscar Rondon, vice president, data and measurement solutions, Nexxen  Today’s TV advertising doesn’t have a data problem; it has an execution problem.  The industry has never been richer in signals, ranging from contextual intelligence to ... read more

MIAMI – At the POSSIBLE conference, Kevin Krim, president and chief executive of media-measurement firm EDO Inc., arrived with a message that probably startled at least a few ad executives wandering Miami Beach meeting halls ... read more

MIAMI — Post-transaction advertising delivers measurably stronger results than traditional display, but the programmatic infrastructure built to serve the open web may be holding marketers back from realizing its full potential. “The unique thing about ... read more

The days of waiting until a campaign ends to find out whether it worked may soon be over. Warner Bros. Discovery has unveiled a real-time measurement and attribution dashboard that lets marketers monitor and optimize ... read more

Juozas Kaziukenas, an entrepreneur based in New York, shared in a LinkedIn post that he believes Google broke AI's biggest promise to users by adding the ads in mid-conversations. ... read more

Siding against Meta Platforms, a federal judge has rejected the company's bid to dismiss a lawsuit alleging that the company overcharged Facebook advertisers a collective $4 billion. ... read more

Shachar Orren, co-founder and CRO/CMO, EX.CO For three decades, the click was the currency of digital publishing. Someone wrote the headline, someone clicked it and the monetization engine did the rest. It was simple, reliable ... read more

A bipartisan bill that would have required Maryland state agencies to direct half of their ad spend to local news media has been vetoed by Governor Wes Moore, WBOC reports. The Local News for Maryland ... read more

So far, AI is just another tool for persuading humans, but when consumers hand off to AI agents, humans will be out of the loop. That's not something marketers have faced before. Humans have always ... read more

The bots are hungry for content. The content owners are hungry for monetization. And the IAB Tech Lab is working on new recommendations that will – hopefully – help everyone get fed. On Wednesday, the ... read more

IAB Tech Lab has released new guidance on AI system bot-and-crawler management strategies to help publishers and content owners develop approaches to inform non-human agents. ... read more

"The Breakfast Club" morning show co-hosted by Charlamagne tha God will stream live every weekday, and compete with other live morning shows on legacy networks and streamers like YouTube. ... read more

In a promotional video on YouTube, comedian Ben Gleib positions his show in the context of the changes roiling late-night on network TV. ... read more

There are significant reasons to buy news content - "meaning advertisers who avoid news scenes altogether are leaving money on the table." ... read more

There are significant reasons to buy news content -- "meaning advertisers who avoid news scenes altogether are leaving money on the table." ... read more

Owlet’s target customer isn’t in market for very long. The publicly traded baby tech company is best known for its smart “sock,” a wearable that wraps around an infant’s foot to track heart rate, oxygen ... read more

Alternative ID vendors have been hardcore pitching advertisers for years that email-based IDs can work for CTV. But skepticism still abounds. To be fair, email-based alt IDs are a viable third-party cookie replacement for online ... read more

Social Butterflies Meta quietly launched an app called Forum this week, which the company says is “built for deeper discussions, real answers and the communities you care about,” reports Social Media Today. This news may ... read more

Marketers are handing more of their workflows over to AI — testing media activation agents, making creative and scaling it. The line around what still requires a human touch, however, is fuzzy. Some executives are ... read more

The ink was barely dry on Publicis Groupe’s deal to acquire LiveRamp before marketers started calling their partners and consultants. Not to make decisions — most aren’t there yet. Just to ask questions they hadn’t ... read more

This week’s Future of TV Briefing looks at the conversations that upfront sellers including Disney, Paramount and Warner Bros. Discovery are looking to have with advertisers regarding incorporating AI agents in ad buys. The ... read more

OpenAI is reportedly heading toward a public market debut as early as September — a listing that could value the company at around $1 trillion. Right now though, it’s still learning how to be an ... read more

A ban on U.K. gambling brands’ soccer sponsorships has created a glut of partnership opportunities for consumer marketers. But while CMOs sizing up the opportunity have leverage for now, they’ll face pressure to prove it’s ... read more

Donald E. Newhouse, who ran the newspaper division of Advance Publications, has died at age 96. Newhouse and his older brother Si inherited a media empire from their father Samuel I. Newhouse. They divided responsibilities, with ... read more

Anna Gomez, the sole Democrat on the Federal Communications Commission, is urging publishers to fight  what she says is the administration’s effort to crack down on free speech, Associated Press reports. Gomez sent a four-page letter ... read more

Anthropic confirms it is collaborating with other companies on a project called Glasswing, in an effort to safeguard critical software from AI-driven exploits, Bleeping Computer writes. This occurs as Anthropic prepares for the public rollout of Mythos, ... read more

Today's news is fodder for future historians. The Wayback Machine is designed to achieve that purpose. ... read more

Andy Brown, best known for his role as chairman-CEO of Kantar Media, died May 21. He was 63. ... read more

Google argues on appeal that it "prevailed in the marketplace fair and square." ... read more

For many in the media planning and buying world, the daily work remains full of manual processes and disconnected spreadsheets. But, as artificial intelligence continues its march across the industry, some are seeing an opportunity ... read more

As Beet.TV marks 20 years and roughly 11,000 interviews chronicling the twists, turns and identity crises of the media business, Doug Rozen, president of predictive advertising company Cadent, has a message for advertisers everywhere: consumers ... read more

The Supreme Court on Tuesday rejected Meta Platforms' request to intervene in a lawsuit brought by Vermont, clearing the way for the state to attempt to prove that the social platform designed Instagram to addict ... read more

Do you ask people for advice as often as you used to? The ability to exchange information is one of our most human capabilities. ... read more

Has Spotify ever described your musical taste as “yacht rock coastal grandmother” or “divorced dad hipster”? Even if Spotify’s very specific-sounding labels don’t exactly describe who you are, they probably accurately capture the vibe of ... read more

Platforms driven by influencer culture and algorithmic feeds showed stronger negative associations with happiness than platforms centered on communication, according to the World Happiness Report. ... read more

According to the company, the appointments reflect Blue Hour's evolution from creator partnerships to a full-service social-first creative agency. ... read more

The European Union may fine Google millions of dollars - its largest fine to date - for breaching laws related to the European Digital Markets Act. ... read more

CBS and Paramount have pulled back from sending copyright notices to prevent a parody by Stephen Colbert on Michigan public access show “Only In Monroe” from going viral on social media, NPR reports. In the ... read more

Goalhanger Ventures, Gary Lineker’s new ventures arm, has invested in Charlie Tymon’s Invisible Media, which operates Invisible Hand, a digital media platform and YouTube channel. Invisible Media is developing new specialist formats, including The Invisible Game, ... read more

"The global advertising spend outlook is positive," the agency states, attributing a moderate downgrade as "informed by economic uncertainty tied to geopolitical tensions." ... read more

Global CTV-based advertising will nearly double in four years to $81 billion by 2030 from $44 billion in 2025, research and advisory firm Omdia estimates. ... read more

Pope Leo's global address examines the moral, social and human impact of AI with a particular focus on tech giant monopolies, AI developers and the geopolitical use of AI in warfare. ... read more

The "Project Gravity" platform matches offline consumer lists to digital profiles, allowing AI to understand context, concepts and relationships rather than looking at exact matches. ... read more

Could Jimmy Fallon one day emerge as the King of Late Night? ... read more

Advertisers love live sports. But good luck measuring that investment. Although tides of ad revenue flow based on the ratings of certain tentpole TV events, a new crop of scammers now operate illicit sports livestreaming ... read more

Microsoft has one big piece of advice for publishers and retailers that are cautiously navigating the AI era: Let the bots scrape your sites. That’s according to Nikhil Kolar, VP of publisher product at Microsoft ... read more

Google sees an opportunity for an ecommerce do-over in the agentic AI era. Plus: Cox Media Group and other marketing firms settle allegations over falsely marketing an AI-powered “Active Listening” ad product. The post Google ... read more

Advertisers treated OpenAI’s ad pilot like a bet on the future. The question now is how long they’re willing to wait for it to pay off. So far, it has not been an easy wait. ... read more

There really was only one story in ad tech last week. In case you spent the last week under a rock, Publicis Groupe proposed a $2.2 purchase of the data-onboarding leader LiveRamp, a development that ... read more

Subscribe: Apple Podcasts • Spotify For the most part, the digital media darlings of the 2000s have been killed.  Once valued at over a billion dollars each, BuzzFeed and Vox Media have seen their business ... read more

Imagine this: you’re an avid viewer of a rather small streamer jumping on to catch their daily video game session when you notice something odd. The streamer, who you’ve watched regularly for six months alongside ... read more

Bleacher Report is betting on its animated content to break through all the sports coverage around the FIFA World Cup tournament kicking off next month. The Warner Bros. Discovery-owned sports publisher has launched a dedicated ... read more

Omnicom’s drive to “reduce middlemen” is showing up in how its agencies talk to publishers – albeit mostly behind closed doors.  Buyers within the Omnicom holding group are being “heavily encouraged” to route more spend ... read more

Social media companies, including Meta and TikTok, have settled a lawsuit filed by Kentucky’s Breathitt County School District, the first of about 1,200 similar cases to be resolved, Associated Press reports. The case was set to ... read more

Black men who voted for President Trump in 2024 and Joe Biden in 2020 are unhappy with Trump and also with mainstream news media, a focus group determined, Huffington Post reports. They now largely get news from nontraditional outlets and ... read more

Black men who voted for President Trump in 2024 and Joe Biden in 2020 are unhappy with Trump and also with mainstream news media, a focus group has determined, Huffington Post reports. They now largely get news from nontraditional outlets ... read more

"Star Wars: The Mandalorian and Grogu" rocketed to a box office-leading $102 million opening for Memorial Day weekend, according to IMDb's Box Office Mojo. ... read more

"Star Wars: The Mandalorian and Grogu" rocketed to a box office-leading $102 million opening for Memorial Day weekend, according to IMDb's Box Office Mojo. ... read more

A 20-year Microsoft veteran, Jamie Teevan is responsible for driving research-backed innovation in the company's core products. She led the creation of Microsoft's AI-driven chatbot M365 Copilot and invented the first personalized search algorithm used ... read more

MIAMI — Large language models and prompt-driven searches are transforming how consumers seek health information, but many healthcare marketers haven’t adjusted content strategies to appear in these new discovery environments. “The way in which we ... read more

If the advertising industry needed another excuse to obsess over travel data before Cannes Lions, Yahoo DSP’s Emily Ray just handed the industry a boarding pass. In an interview with Beet.TV contributor David Kaplan ahead ... read more

MIAMI — Television and digital video face persistent categorization as great for brand affinity and awareness, not so great for generating clearly measurable outcomes. But that dynamic may be changing. “TV and digital video are ... read more

Campaign consistency has been a brand marketing best practice for decades. Changing media economics are turning it into a business necessity. Data from ad measurement firm Extreme Reach (XR) showed that 17.9% of Super Bowl ... read more

If Google’s latest commerce announcements signal anything, it’s that the tech platform wants to own the shopper journey from discovery to purchase. Last week, Google unveiled Universal Cart, dubbed an “intelligent shopping cart that works ... read more

The NBA is ramping up its bet on creator-led commentary, elevating YouTube basketball star Kenny Beecham to the center of its fan-facing media strategy as it continues to chase younger audiences across digital platforms. Beecham, ... read more

Show is "inspired by the time-honored (and sometimes relentless) tradition of Jewish matchmaking," according to the brand. ... read more

The FCC on Friday sought public comments about whether ABC's "The View" is subject to the so-called "equal time" rule, which says broadcasters that give free air time to "legally qualified" candidates must also offer ... read more

Microsoft Consumer CMO Yusuf Mehdi will leave the company after 35 years. He hints at changes coming for Windows operating system in the AI and agentic era. ... read more

A federal judge has thrown out a class-action privacy complaint claiming that Meta wrongly collected location data about Facebook users via tracking software embedded in mobile apps. ... read more

Remembering those who saved the nation. ... read more

At AdExchanger’s Programmatic AI conference, media experts discussed how the rise of AI-generated content is changing the industry's understanding of "premium" content. The post AI Is Redefining Premium Content – Which May Not Be ... read more

Stephen Colbert was the late-night host we didn't know we needed until we really needed him. And by we I mean the majority of us who still believe media is supposed to speak truth to ... read more

HBO Max leads among major global streamers for accessing overall available sports programming at 35%, according to Nielsen Gracenote. The data is drawn from nearly 38,500 sports shows, episodes, sports games and events on the ... read more

What does an AI first developer ecosystem look like, as developers attempt to smoothly run Google's current platforms while building ones based on AI? One software engineer refers to this as the "10x moment." ... read more

AI has become "the great creative equalizer," allowing smaller brands to punch above their weight with cheaper production tools, new media channels and AI-assisted commerce experiences, Kantar says. ... read more

This Unpacked guide, sponsored by SheerID, explores how loyalty is no longer earned through rewards alone; it’s built through relevance, transparency and sustained commitment to understanding customers over time. Shifts in consumer behavior — specifically ... read more

Much has been written about artificial intelligence (AI) killing traffic to media sites, but it is becoming clearer that the fight for attention is shifting to information cited most prominently in an AI summary, Pete ... read more

Veteran markets reporter Matt Phillips is returning to Axios and will co-author the Axios Markets newsletter with Emily Peck, Talking Biz News reports. Phillips had been serving as senior markets correspondent at Sherwood News. Prior to his first turn ... read more

"We're moving beyond the old model where great work required layers of outside agencies, long timelines, and huge production budgets. With AI, stronger in-house teams, and smarter production models, brands can now create at a ... read more

Advertising has never been richer in data. With the right tools, marketers can now track competitor spend, campaigns and performance across media and markets, often in near-real time. Yet the quality of decision-making has not ... read more

A new 20-episode history of the war narrated and produced by Tom Hanks takes its place in the pantheon of the best WWII documentaries ever made. ... read more

This week I am virtually reporting on the goings-on at Mountain Village, California, where Google is hosting its Google Marketing Live event. I happened to be in Las Vegas for AdExchanger’s Programmatic AI show. I ... read more

This week I am virtually reporting on the goings-on at Mountain Village, California, where Google is hosting its Google Marketing Live event. I happened to be in Las Vegas for AdExchanger’s Programmatic AI show. I ... read more

Hot take: Sometimes, having more guardrails isn’t a limitation. Instead, the added responsibilities can actually make automation easier, according to Melissa Bonnick, EVP, head of programmatic for JPMorgan Chase. As a financial services company, JPMorgan ... read more