MIAMI – At the POSSIBLE conference, marketers arrived looking for clarity. Instead, they found another 47 measurement frameworks, 112 AI startups and at least three people claiming they had finally solved incrementality. For Ed Dinichert, ... read more

To help foster engagement around longer-form content on Instagram and Facebook, Meta is testing a new feature called "Series" that welcomes episodic creator-made videos. ... read more

Meta has hired Snapchat's former senior director of content partnerships Jim Shepherd as its director of content and creator partnerships. ... read more

Matic Tribušon, Chief Product Officer, Celtra Marketers have spent years building infrastructure to measure their advertising: targeting models, multi-touch attribution, programmatic optimization — all of it has been systematically instrumented, refined and optimized to death. ... read more

The Digiday Media Buying and Planning Awards recognize companies, campaigns and technology that have been most successful in the modern media landscape. This year’s nominees leaned on emotionally driven narratives and audience-driven personalizations to deliver ... read more

Michael Silberman, evp, media strategy, Piano As consumer use of AI search accelerates, publishers are seeing precipitous traffic declines. According to Piano’s benchmark data across hundreds of publisher sites, search traffic dropped by 36%, revenue ... read more

Ads deride convention and promote alternative choices. ... read more

Can we drill down into all the overlapping behavioral and viewing trends among all the various platforms? This can be a daunting task. ... read more

The battle now is for either Google or OpenAI to dominate the various user interfaces in our personal technologies - and it will be hard to beat Google. ... read more

Too many brands still approach sports marketing transactionally: a logo on a jersey, a tentpole event, or a media buy designed to maximize impressions. These tactics may generate reach, but reach alone is no longer ... read more

Brands should be able to see all of their own data. That doesn’t sound like a controversial statement. However, many ad platforms obscure parts of their clients’ data because the results are unpromising, discreditable or ... read more

People Inc., the former IAC, is offering to buy all the remaining shares of MGM Resorts, building on the 26.1% stake it already has, CBS News reports. Barry Diller’s company began investing in the Las ... read more

Hightouch has debuted a tool that allows advertisers to bypass third-party identity providers and directly link their first-party data to Trade Desk data, Adweek reports. Advertisers transacting through The Trade Desk will receive reports on ... read more

For the month of May, California is the highest spender at $189 million, followed by Georgia at $58.6 million and Texas with $52.7 million. There have been 646,000 TV airings overall in the U.S. ... read more

Anyone who watched "Downton Abbey" in the heyday of its fame will watch it the second time with a sense of foreboding that was not possible the first time around. ... read more

The generation following Gen Z is already developing media habits that should make marketers, media buyers and anyone still debating the future of television pay close attention. ... read more

A recent analysis of companies that tracks digital media payments and invoices across the ad industry shows more than half made to publishers and platforms are now late - and the problem appears to be ... read more

If there were an Olympics event for how fast someone can scroll to the bottom of a privacy policy and hit “accept,” you’d find me on the podium with a medal. But buried in those ... read more

The biggest AI risk in digital advertising is probably not the one most people are talking about. It’s not creative generation. It’s not job replacement. It’s not whether AI can optimize campaigns faster than humans. ... read more

Meta AI is opening the door for hackers; Does performance marketing work for luxury brands?; and advertisers still don’t trust their agencies much. The post Meta’s Customer Disservice Bots; Paying For Performance appeared first on ... read more

Publishing execs aren’t convinced if — or when — Google Zero will happen, but they’re preparing for the worst anyway: a future where Google search stops driving traffic to their sites, and becomes a destination ... read more

The programmatic supply chain has spent the past decade optimizing around distance — separating data, decisioning, and execution across multiple hops in the name of scale. Now, a growing cohort of ad tech firms is ... read more

This story was first published by Digiday sibling ModernRetail Higher gas prices could end up benefiting Amazon’s e-commerce business as consumers look for ways to avoid driving to stores and focus more of their spending ... read more

Retailers from Target to Urban Outfitters and Aerie are trading one-size-fits-all affiliate schemes for hybrid creator programs that mix gamified communities, tiered rewards and performance-based pay. The goal: to fix affiliates’ weak spots like tracking ... read more

Subscribe: Apple Podcasts • Spotify How long can FOMO support OpenAI’s ad business? That’s the question likely hanging over the head of OpenAI’s global head of ads, David Dugan, right now. It’s been a few ... read more

MIAMI — Healthcare marketing faces the challenge of delivering relevant, personalized messaging while maintaining strict data privacy compliance, requiring sophisticated approaches that gather cross-device signals without compromising patient confidentiality. “We have to make sure that ... read more

60 Minutes correspondent Scott Pelley blasted the network’s firing of the show’s executive producer and two correspondents: Sharyn Alfonsi and Celilia Vega in a heated meeting with newly hired executive producer Nick Bilton on Monday morning, The ... read more

"60 Minutes" correspondent Scott Pelley blasted the network’s firing of the show’s executive producer and two correspondents -- Sharyn Alfonsi and Celilia Vega -- in a heated meeting with newly hired executive producer Nick Bilton on Monday ... read more

Hackers claim they broke into high-profile Instagram profiles by asking the Meta support bot to change the email address of the target account, 404 Media reports. Widely shared videos and screenshots show the shockingly easy process of stealing an account. One shows a ... read more

More than two dozen attorneys general are urging a federal appellate court to reinstate the FTC's claim that Meta Platforms illegally monopolized a market for "personal social networking" services. ... read more

OpenAI is expected to add conversion-optimization for campaigns this week as it rapidly updates ad options for advertisers and its ads page to introduce ChatGPT Ads experiences including advformat, delivery, pricing and measurement. ... read more

OpenAI is expected to add conversion-optimization for campaigns this week as it rapidly updates ad options for advertisers and its ads page to introduce ChatGPT Ads experiences including advformat, delivery, pricing and measurement. ... read more

The new offering comes as consumers are using LLM-based tools like ChatGPT, Gemini, Claude and others more often to compare and choose brands. ... read more

"Mozilla ensured that the agreement never contained any express or implicit exclusivity requirement," the company argues in a friend-of-the-court brief filed with the D.C. Circuit Court of Appeals. ... read more

Anthropic filed a draft registration statement on Form S-1 with the U.S. Securities and Exchange Commission today in a way that protects its privacy. ... read more

Anthropic filed a draft registration statement on Form S-1 with the U.S. Securities and Exchange Commission today in a way that protects its privacy. ... read more

The connected TV advertising market is hurtling toward $30 billion, but the real opportunity doesn’t lay in scale alone – it’s in proving that ads actually work. That’s the thesis driving FreeWheel’s recent partnerships with ... read more

Minecraft 's partnership with Impact.com to power its recently announced affiliate program gives it a digital platform on which to discover, recruit, and manage creator partnerships at scale. ... read more

Attention and revenue often have very little to do with one another. Perhaps no category better illustrates the problem than health and beauty. ... read more

The good news is the percentage of advertisers concerned about the "transparency" of their media agencies has gone down since the ANA first benchmarked the issue in 2014. The bad news is it remains a ... read more

This is a story about a new layer sitting on top of journalism, the citation layer, that operates by different rules. ... read more

AI hallucinations are often more annoying than harmful, but factual misinformation in medical research papers undermines the basis of medicine itself. ... read more

Most recently Deering brought on board Kristen Gray as executive vice president-brand consulting. Earlier, two executives joined Adopt, the sports agency Publicis acquired in 2025. ... read more

Martinelli’s, an apple juice and cider brand, is using a new metric called incremental return ad spend (iROAS) to measure longer-term value of retail media rather than surface-level attribution, AdExchanger reports. “From a business strategy standpoint, ... read more

The agreement begins this year and extends through the 2028 election season, likely signaling a new service to provide up-to-the-minute stats on political data, making use of AP's vote-count system. ... read more

The focus is on live programming of all types - news, sports, special events, even video podcasts. But what is their real future, from advertising and other perspectives? ... read more

In her seven months as editor in chief and the de facto head of CBS News, Bari Weiss installed a traditional anchorman on "CBS Evening News" and engineered the total shutdown of CBS Radio News. ... read more

The focus is on live programming of all types - news, sports, special events, even video podcasts. But what is their real future, from advertising and other perspectives? ... read more

Let me introduce you to a phrase that’s been pinging around the back of my head for the past year or so: the “cult of performance.” I decided to bring up this so-called cult now ... read more

ROAS can make any campaign look refreshing, but measuring incrementality is how marketers can tell if the juice was actually worth the squeeze. Apple juice and cider brand Martinelli’s is using that logic to rethink ... read more

You know the call. It happens every month, sometimes every week: The DSP number doesn’t match the SSP number. Nobody is sure whose pixel fired twice. The deal you activated three weeks ago is still ... read more

TrumpRX might be collecting your medical data; Snowflake is trying to get into the AI content licensing game; and travel marketers are feeling the inflation squeeze. The post The White House’s Dark Patterns; Snowflake ... read more

Dentsu has undergone a shift in top management on a global scale, with new global CEO Takeshi Sano in charge of an agency holding company that sits just under the Big Three — Publicis, Omnicom ... read more

Whether X’s ad business has recovered to pre-Elon Musk ownership levels has been one of those questions that’s somehow managed to be both endlessly debated and entirely unresolved for three years running. Turns out, the ... read more

Content has never been easier to ignore. Most of it deserves to be. Marketers have known this for a while. What’s changed is now some of them are responding. They’re moving from posts to programming ... read more

This story was originally published on sister site, Modern Retail. These days, shoppers are increasingly asking ChatGPT for recommendations like “the best sleep supplement” and “best women’s multivitamin.” So instead of browsing a brand’s homepage, ... read more

Creator and entrepreneur Dhar Mann doesn’t think creators are replacing traditional media — more that the lines between the two have disappeared as creators with large followings build up their own production studios to create ... read more

A quick scroll through social media video feeds would likely surface a slew of new programming types — a branded sitcom or game show, creator storytelling and ad-supported microdramas. Social media platforms used to be ... read more

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Meta and other social media firms will pay $27 million to settle a lawsuit filed by Kentucky’s Breathitt County School District over alleged harms to children’s mental health caused by social media addiction, Reuters reports. Meta will ... read more

Prescription brands have dramatically boosted their multiscreen TV advertising spend following a federal enforcement action against deceptive drug advertisers, according to an analysis by the Video Advertising Bureau, PPC Land reports. From October 2025 through ... read more

CNN has sued Perplexity, accusing it of “massive copyright infringement,” Engadget reports. The complaint charges that Perplexity "unlawfully crawls, scrapes, copies, and distributes CNN's content from CNN Digital Platforms and third-party platforms,” and that it ... read more

MIAMI — Media companies have invested heavily in identity infrastructure and first-party data capabilities to reach specific consumers at precise moments, but many still lack insights about which creative messages will connect with those carefully ... read more

Walmart Connect is expanding the reach of its retail media business beyond its own platforms, allowing advertisers to access Walmart audiences through a new partnership with Yahoo DSP and Magnite. The move aims to simplify ... read more

Walmart Connect is expanding the reach of its retail media business beyond its own platforms, allowing advertisers to access Walmart audiences through a new partnership with Yahoo DSP and Magnite. The move aims to simplify ... read more

MIAMI — Media companies have invested heavily in identity infrastructure and first-party data capabilities to reach specific consumers at precise moments, but many still lack insights about which creative messages will connect with those carefully ... read more

MIAMI — Media companies have invested heavily in identity infrastructure and first-party data capabilities to reach specific consumers at precise moments, but many still lack insights about which creative messages will connect with those carefully ... read more

MIAMI — Media companies have invested heavily in identity infrastructure and first-party data capabilities to reach specific consumers at precise moments, but many still lack insights about which creative messages will connect with those carefully ... read more

When you search for a flight to Barcelona, you’re not just planning a vacation. You are broadcasting intent – about your income, tastes, upcoming spending, and emotional state. That signal, argues one executive, is among ... read more

When you search for a flight to Barcelona, you’re not just planning a vacation. You are broadcasting intent – about your income, tastes, upcoming spending, and emotional state. That signal, argues one executive, is among ... read more

When you search for a flight to Barcelona, you’re not just planning a vacation. You are broadcasting intent – about your income, tastes, upcoming spending, and emotional state. That signal, argues one executive, is among ... read more

Young people engaging with self-harm-related content get redirected to interactive videos and connection to a crisis responder. ... read more

Vermont lawmakers have passed a privacy bill that gives residents the right to reject a common form of online ad targeting. ... read more

Meta's Oversight Board has secured additional funding to continue operations through 2028 as an independent watchdog. ... read more

Reddit has announced a global expansion of its recent integration with Shopify in an effort to help merchants launch Reddit campaigns while utilizing the platform's year-old Dynamic Product Ads (DPA) format. ... read more

"The industry has been measuring progress in AI by how well models recognize content," said Tory Brangham, People chief ecommerce officer. "The real benchmark is whether they can monetize it." ... read more

Publishers have spent years stuffing bid requests with more signals without knowing which ones actually move the needle. Amazon Publisher Services wants to change that. At its annual summit on Wednesday, APS unveiled an expansion ... read more

Meta says its terms of service inform users in "clear" and "unambiguous" language that it isn't responsible for material posted to the platform by third parties. ... read more

If we let agentic middle tech sit between our budgets and the platforms without absolute transparency, we are allowing a new, higher-tech black hole. ... read more

Former Apple, Google DeepMind, OpenAI, Meta Superintelligence Labs, and Scale AI researchers will train models on real-world user interactions. ... read more

The FAST channel ecosystem is providing advertisers with a sandbox (no, not that sandbox) to test new CTV formats, targeting tools and programmatic buying methods. The post FAST Content Isn’t Always ‘Premium,’ But That’s Where ... read more

Shareholders approved the nominations of Microsoft's Jaime Teevan and Benjamin Badinter, a longtime Publicis executive and grandson of the founder. ... read more

Both the Eastern and Western NBA Conference finals have witnessed rising viewership versus a year ago - especially for the Western Conference Finals. ... read more

Students are asking the same question many advertisers wish consumers would stop asking: "What exactly am I getting for my money?" ... read more

And now the ANA knows which half. Its Q1 programmatic benchmark reveals advertisers are stratifying into two distinct "lower" and "higher" performing groups. ... read more

TV piracy of sports streams is siphoning away millions of viewers. Then: Vox Media and BuzzFeed found new owners this spring, punctuating the end of the pageview era. The post The End Of The Programmatic ... read more

CBS News editor-in-chief Bari Weiss is bringing in an outsider with no prior experience in TV news to run "60 Minutes." ... read more

Does "engagement" have a connection with "viewing" for TV/streaming shows? The answer is no, according to senior streaming buying and selling execs. In recent earnings calls, Netflix and Disney execs sharpened some of the definitions, ... read more

Walmart Connect is adding a second DSP partner: Yahoo DSP. Plus: It looks like location data is being used to spy on the military now. The post Retail Wags The Dog; Data Brokers Vs. The ... read more

Digiday readers need no reminder that the internet’s infrastructure, not to mention its funding, is in flux, causing equal amounts of trepidation and excitement among those earning a living in the digital economy. Amid this ... read more

OpenAI may be telling marketers to treat ChatGPT as a test channel rather than a performance one but its partner deals, tech builds and measurement moves tell a different story about the advertiser it actually ... read more

Publishers are quietly cutting six-figure AI licensing deals on Snowflake, as the data giant positions itself as matchmaker-in-chief between locked-down news content and enterprises keen to plug reliable publisher content into their own internal AI ... read more

CBS News has appointed Nick Bilton as executive producer of “60 Minutes,” CNBC reports. He replaces Tanya Simon, who has been with the program for more than 30 years. Bilton, a former New York Times ... read more

Researchers have long known about a phenomenon called the hostile media effect — the perception by people that the media is prejudiced against them. But researchers are now studying what they call the hostile misinformation ... read more

Screenvision Media has named former chief revenue officer of Vox Media Geoff Schiller as chief executive officer, replacing interim CEO Jeff Howe, CityBiz reports. Schiller will also join the board of directors. The hire comes as ... read more

Colorado Governor Jared Polis has vetoed two media-related bills, The Colorado Sun reports. House Bill 1255, a measure that would require social media platforms to report to law enforcement posts that contain threats, would have a “chilling effect” ... read more

YouTube is testing a beta feature that allows music creators to select and share exclusive content with their most devoted supporters. ... read more

YouTube is testing a beta feature that allows music creators to select and share exclusive content with their most devoted supporters. ... read more

Reddit and X have been subpoenaed by Jeanine Pirro, the U.S. Attorney for the District of Columbia, due to multiple users' reported posting of social media content critical of Immigration and Customs Enforcement (ICE) efforts. ... read more