Earlier this month, PubMatic shelved its Prebid integration wrapper, known as OpenWrap Web, and announced it would begin recommending Playwire as an offloading-onboarding partner for the 250-odd publishers that use its wrapper. The news made ... read more

Tiffany blue, UPS brown, T-Mobile magenta. Now in an ad tech industry first, ROKT has joined the list of branded colors with Beetroot by ROKT. ... read more

If my dog wants something from me, he says so. AI-enabled devices want something from me too. They just won't say what it is. ... read more

Paramount Skydance is testing a new feature that allows new users to sample and stay on the platform for free for longer time periods - delivering short-video ad -supported content. ... read more

Two-thirds of consumer attention lives on the open internet, but only one-fifth of ad spend follows it there. That gap is no accident. Walled gardens spent the past decade creating it. But now the gap ... read more

Entertainment takes a permanent holiday with a new serial-killer police procedural premiering Monday on Hulu. ... read more

Rafa Flores’ career has come full circle. In 2016, he joined Treasure Data (which rebranded earlier this year to Treasure AI) as the company’s second-ever product hire. At the time, Treasure Data was just getting ... read more

The new agentic world is exciting. Not a day goes by that I don’t discuss something cool I’ve seen using Claude or realize that I can now vibe code an app to handle a task ... read more

Google’s changing up Max; CTV buyers are “addicted to siloing;” and Bluesky’s AI investments may be moot. The post Maximum Performance, Minimum Effort; A Fix For Overfrequency? appeared first on AdExchanger. ... read more

The ad industry doesn’t have a price for AI yet. That doesn’t mean nobody’s paying for it. One CMO found that out mid-negotiation. Deep into a holdco renewal on a media account, they got an ... read more

Omnicom wasn’t ready to announce the move yet, but word leaked out last week that the holding company’s media agency group is folding Hearts & Science and Mediahub together into one agency that will operate ... read more

Last week, streamer Kai Cenat (who has tens of millions of followers across Instagram, Twitch, and YouTube) hosted the second-annual Streamer University, a five-day creator bootcamp at Hendrix College in Conway, Arkansas that was streamed ... read more

Brands are worried about how they show up in LLMs as calls for AIO strategies reach a fever pitch. There’s urgency to this topic: an estimated 30% of shoppers are using AI for product research, ... read more

This story was originally published on sister site, Modern Retail. One of the best-known arts and crafts retailers in the U.S. has lifted the curtain on how its new Google Gemini-powered AI assistant has performed ... read more

"The Odyssey" had one of the strongest second weekends for an R-rated movie, following its leading $123.5 million opening of a week ago - the biggest weekend opening for any movie so far in 2026. ... read more

Website traffic from bots and AI agents surpassed human traffic for the first time last month, AdExchanger reports, sourcing to Cloudfare. Advertisers have historically avoided bot traffic that was caused by fraud, unauthorized scraping and low-value that little ... read more

Website traffic from bots and AI agents surpassed human traffic for the first time last month, AdExchanger reports, according to data shared to Cloudflare. Advertisers have historically avoided bot traffic that was caused by fraud, unauthorized scraping and ... read more

ChatGPT was hit with a major outage that affected users worldwide, including those in The US and Europe, Bleeping Computer reported on Saturday. The incident,  which also affected OpenAI’s coding platform, Codex, started at 5 a.m. ET. ... read more

ChatGPT was hit with a major outage that affected users worldwide, including those in the U.S. and Europe, Bleeping Computer reported on Saturday. The incident, which also affected OpenAI’s coding platform Codex, started at 5 a.m. ... read more

The Associated Press (AP) has upgraded its artificial intelligence guidelines, Digwatch reports. AP Journalists may use AI for early-stage research, translation, document summaries, transcription and for help with grammar, spelling, search optimization, headlines and story ... read more

More than 500 public media staffers have been laid off since Congress stripped public radio and televisions stations of most of their federal funding, according to a tally by SemiPublic, NPR reports. And public stations ... read more

CANNES, France – Unlike traditional search engines that simply indexed pages without memory, large language models learn from consumer interactions. Some think that creates a case for brands to move into agentic commerce. “If you’re ... read more

CANNES, France – The advertising industry has spent years chasing consumers from awareness to consideration to purchase. Uber Ads has a different idea: Why not catch them while they’re literally on the way somewhere? Speaking ... read more

For decades, marketers have largely viewed choice as a source of value. But at some point, abundance creates friction. Consumers need help interpreting information. ... read more

"Online communities are offering unfiltered candor and anonymity that traditional networks often cannot provide," says a Weber Shandwick EVP. ... read more

The company's move comes after a federal judge issued a temporary restraining order that halted the deal until at least August 17. ... read more

PETA is using a court ruling in ads to push its agenda for a vegan diet. The group placed a giant ad in Times Square NYC. ... read more

"Coke and Marlboro had a baby-and it's a font!," one X user wrote after seeing the company's updated typography. ... read more

The tech industry group NetChoice on Friday appealed a judge's ruling that allowed Nebraska to enforce a portion of a new state law requiring social platforms to give parents tools to monitor minors' messages with ... read more

The lager brand has teamed up with artist and musician Hisham Akira Bharoocha, known for his mixed-media collages, intricate murals and audio/visual installations. ... read more

A federal appellate panel on Friday preserved a block on portions of a Texas law that would have required social-media platforms to block "harmful" content to minors, including material that "promotes," "glorifies," or "facilitates" eating ... read more

A federal appellate panel on Friday preserved a block on portions of a Texas law that would have required social-media platforms to block "harmful" content to minors, including material that "promotes," "glorifies," or "facilitates" eating ... read more

The European Commission has fined Google $1 billion, claiming it breached the EU's Digital Markets Act. ... read more

Whenever tech platforms hit operational disruptions or inventory limits, they don't reduce prices. Instead, they introduce new automated formats and adjust auction dynamics. ... read more

Many consumers spend a lot of time with digital audio, making it a cultural force that shapes identity, trust and community. ... read more

SuiteDSP has launched a capability that it says can help advertisers evaluate programmatic impressions before placing a bid, ExchangeWire reports. The new tool, AI Decisioning, analyzes live auction signals: supply quality, contextual relevance, audience behavior, ... read more

In-show product placements are alive and well in streaming TV, with some shows being singled out for the sheer volume of the products placed in them. ... read more

According to the agency, the move joins brand and performance activity under a single model at the client for the first time. ... read more

The biggest regional sports network cable TV group, Main Street Sports, is finally ending operations after a bankruptcy filing and years of trying to find new operating solutions. ... read more

Although there were "cyclical headwinds in the U.S. advertising... and a competitive sports calendar on competitor networks, our underlying business remains solid," said Daniel Alegre, TelevisaUnivision CEO. ... read more

Streaming publishers are banking on pause ads to bolster revenue with a more user-friendly ad experience. With programmatic standardization still pending, Warner Bros. Discovery is taking a stab at advancing the capabilities behind its own ... read more

Amazon’s million-dollar sellers are revolting against changes that undercut their margins and change where their ads run. From inside a meeting of these discontented sellers, AdExchanger Senior Editor James Hercher shares how they are fighting ... read more

The First Taste Is Free Last week, Netflix’s executive team shot down rumors about launching a free, live TV-style channel, saying they have to be careful about what co-CEO Greg Peters called the “cannibalization of ... read more

One quick note before the main event: as a Digiday+ member, you get $200 off passes to the Digiday Publishing Summit, Sept. 14-18 in Miami. Use code MEMBER200. Prices go up Aug. 3, so lock ... read more

Google’s Performance Max product has frustrated and bemused media buyers since its launch four years ago. In recent weeks, however, the tech giant has chosen to yield a little ground to marketers and buyers asking ... read more

This story was first published by Digiday sibling ModernRetail Kroger’s announcement last month that it would buy Giant Eagle for just under $1.7 billion was one of the grocer’s first major moves under new CEO ... read more

The federal Stealth Bot Prohibition Act introduced today would require AI-powered stealth web crawlers to disclose their identity and purpose when accessing websites. ... read more

Senator Mark Warner (D-VA), the senior Democrat on the Senate Intelligence Committee, has urged financial institutions to spurn early access being offered for up to $100,000 a month to posts on President Trump’s Truth Social ... read more

Justice Department lawyers withdrew the subpoenas it issued against New York Times journalists after a grilling by U.S. District Judge Arun Subramanian, the Times reports. The reporters had written about the security gaps in the Air Force One jet ... read more

Television companies are allowing too many disconnected sources to sell ads at once, resulting in high frequency, Mike Shields writes on Substack. Brands and agencies operate in silos without thinking about the consumer, and this ... read more

The John S. and James L. Knight Foundation is investing $5 million to launch digital newsrooms in 15 U.S. communities in three states, in a partnership with Village Media, Wisconsin News Media Association reports. Village ... read more

Ford will be the first automaker to embed Apple Maps directly into its vehicles. Several other EVs off that platform will follow, including a small all-electric SUV. ... read more

The Fair Price Protection Act prohibits pricing based on personal data collected online and also in stores via sensors, cameras and biometric monitoring. ... read more

The linear TV ad industry is finally on the verge of experiencing a massive wave of automation. ... read more

OpenAI does not operate an ad network, but some believe it is preparing to build one that would act as a technical platform, thriving on real-time data and semantic intent. ... read more

OpenAI does not operate an ad network, but some believe it is preparing to build one that would act as a technical platform, thriving on real-time data and semantic intent. ... read more

North America (35% of net revenue) posted strong numbers, including 6.4% growth in the second quarter and 6.9% for the first half. ... read more

North America (35% of net revenue) posted strong numbers, including 6.4% growth in the second quarter and 6.9% for the first half. ... read more

The ice-cream icon's co-founder dishes about what went wrong with Unilever and why he won't give up his fight against Magnum. ... read more

Meta Platforms is asking the 9th Circuit to issue an emergency order blocking states from proceeding to trial next month over claims that the company harmed teens. ... read more

In a new spot, Meta says it's "betting" on us. Based on its social media winnings to date, it's the last company I want gambling on my AI future. No matter what the odds are. ... read more

Peacock hit what Comcast Co-CEO Mike Cavanagh called “meaningful profitability” for the first time in Q2, just as Comcast decided to let it leave the nest.  The post Peacock Hits Profitability As Comcast Prepares To ... read more

DSPs want to vet buyers before letting them into their platforms. No one wants to serve ads from advertisers they don’t trust. But what happens when a DSP is worried about a buyer digging too ... read more

Workers aren't asking AI to run the whole show. They're asking it to brainstorm, draft, edit, research and sanity-check their ideas. ... read more

At least on paper, for now, Google's investments in Anthropic and SpaceX have paid off and enabled its parent company Alphabet to offset any losses when quarterly financial reports come. ... read more

According to the research, traditional sports fandom was founded on team loyalty and was inherited. But today's younger audiences are taking a different path. ... read more

NBCU's Peacock streaming platform grew 68% to $717 million in ad revenue, following a 120% climb in Q1 to $908 million from the Milan Cortina Winter Olympics. ... read more

Data from a new DoubleVerify survey finds 40% of viewers continue to watch an ad when the ad has repeated. Does this also mean 60% aren't too happy and look away? ... read more

A Discovery Channel show played a key role in the discovery of an airliner missing in the Atlantic Ocean for 74 years. ... read more

For years, advertising has been all about reaching the right human at the right time. That premise, however, is shifting in an unexpected way. Agentic AI has created new complexity, with autonomous “agents” that can ... read more

Sports are where the money is; Reddit’s rethinking its AI licensing strategy; and data targeting has its darker sides. The post Sports Rule The TV Upfronts; Are Reddit And Google Breaking Up? appeared first on ... read more

This week’s Media Briefing looks into the emerging vibe shift in AI search: execs are sensing that trust, authority and established brands in LLMs are becoming key advantages for premium publishers. The return of ... read more

Two days before the climax of this year’s World Cup, kitmaker Adidas ran a hastily constructed ad campaign highlighting talisman players Lamine Yamal and Lionel Messi in front of its famous triple stripe logo. The ... read more

The 2026 FIFA World Cup is over, and the impact of content creators (and how brands and platforms leveraged them) is clear. For perhaps the first time in the tournament’s history, creators were given unprecedented ... read more

Competition to hold and own live sports coverage has been seeping out of the traditional broadcast and streaming sectors, and into social, for a little while now. YouTube, for example, has been working to acquire ... read more

Stanley 1913, the lifestyle brand, openly embraces AI behind the scenes, but is drawing a line amid the AI hype when it comes to what consumers see. Stanley has “not used AI for any external-facing, ... read more

News Corp. has filed a countersuit against Brave, a search engine, alleging that it  distributed versions of articles from the Wall Street Journal and New York Post to AI firms in acts of “flagrant theft,” Reuters reports.  Brave had sued News ... read more

Comscore says its Proximic by Comscore platform has been integrated with Acast, Libsyn, SiriusXM, Spotify, and Triton Digital in a move to provide transcript-level targeting to programmatic podcast advertisers, Inside Radio reports. The arrangement allows advertisers to ... read more

A Florida teenager has withdrawn a social media addiction lawsuit against Meta a week before it was to go to trial, The New York Times reports. The 15-year old youth, identified only by his initials, R.K.C., dropped ... read more

A group of thousands of authors has won a $1.5 billion settlement from Anthropic that their lead lawyer calls “the largest known copyright recovery in history," the Guardian reports.  In the case filed in 2024 ... read more

Awareness campaign from Definium tells mental healthcare providers disregulated brain circuitry may contribute to chronic anxiety symptoms. ... read more

The second quarter was what you might call an interesting one for Alphabet – especially if you care about advertising. Google’s Network advertising business, which constitutes ad spend across the open web, was down year ... read more

As an industry, we need to get better at walking away from misaligned opportunities while still being willing to compete for the right ones. The solution isn't to stop pitching entirely; it's to stop pitching ... read more

Notably, the Spanish-language broadcasts of FIFA World Cup generated a larger share of automaker impressions than English broadcasts. ... read more

Under its renewed agreement, Omnicom Media will continue to oversee media responsibilities across North America, EMEA and LATAM and adds Brazil to its assignment. ... read more

Alphabet has recorded double-digit growth for 12 consecutive quarters. But Google faces challenges, as reports suggest Reddit is considering shutting off its flow of information for use in Google's AI engines. And massive investments have ... read more

Conservatives, half tongue-in-cheek, "are boasting that the preeminent fast-casual Italian chain is more vigilant about fraud than Democrats," says "Fast Company." ... read more

That's right, roughly half of consumers would pay brands more - an average of 7% more - for AI transparency, according to the 2026 edition of an annual digital trust study. ... read more

Pinterest has announced the return of its "Inclusion Fund," an ongoing program designed to offer monetary and educational support to up-and-coming creators from a diverse range of backgrounds who are utilizing the platform's "inclusive features." ... read more

"X has not shown, or even come close to showing, that the order is obsolete, unfair, or contrary to the public interest," Senators Ed Markey, Richard Blumenthal and Ron Wyden say in a letter sent ... read more

CANNES, France — Agencies and brands have access to sophisticated AI tools, but getting employees to incorporate them into daily workflows presents a harder challenge than any technology deployment — one that requires hands-on demonstration ... read more

CANNES, France – For years, marketers have treated brand building and sales activation like divorced parents awkwardly sharing custody of the media budget. Christine Foster, group vice president of Kroger Precision Marketing, says it’s time ... read more

"Meta might prefer that Section 230 grant it sweeping immunity, but that is not the law," the Consumer Federation of America argues in new court papers. ... read more

Fox and its platforms averaged 42.5 million viewers for the English-language edition of the World Cup finals, and Telemundo/Peacock had 23.9 million viewers for the Spanish-language version. It is the highest-rated TV event since Super ... read more

Someone on your team needs to own the question of what AI platforms are saying about you, not just whether they are saying anything at all. ... read more

The hope for a technological break with decadence is nothing new. You may remember some of the buzzy concepts in this long inventory of hype: The Global Village, The Information Superhighway, Cyberspace, The New Economy, ... read more

Video ads based on location continue to expand into other countries and market segments, as Amazon reports sales in its business division rose nearly 30% globally this year, with expansion in categories such as repair ... read more

Decades ago, then NBCU chief Jeff Zucker famously quipped how search engines were replacing news publishers' "analog dollars" with "digital pennies." Twenty-one years later they are becoming AI half-pennies. ... read more

Gen Z may be the next generation of sports fans - but in a way that revolves around the buzzword "fandom." ... read more

Total daily time spent with all platforms is estimated at 6.7 hours for persons two years of age and up, according to Media Dynamics Inc. ... read more