NEW YORK – Keiko Mori, head of creative product marketing, North America at TikTok, said the social video platform’s latest ad formats aren’t here to quietly blend in. They are here to make an entrance, ... read more

SAN JUAN, Puerto Rico — Agent-driven transactions that optimize purchases based on price and other factors will disrupt the closed-loop foundation that underpins retail media networks as autonomous systems handle more consumer decisions. “Keep an ... read more

No single ad measurement methodology works well anymore for brands with multiple points of sale. That is why attribution startups and consultants use phrases like “triangulation” to refer to a patchwork approach between multitouch attribution ... read more

TikTok’s vp, gm of global business solutions Khartoon Weiss is leaving the company on Friday, April 9, according to an internal memo that was shared with Digiday. The memo, which was signed by Weiss and ... read more

Google will update AdSense in a two-phased approach that will begin mid-month. The second phase will be updated in June. ... read more

Direct publisher relationships are appearing more essential for tapping into connected TV benefits by enabling buyer goal identification, KPI alignment, and optimal signal sharing within bid stream data compared to open marketplace alternatives with unproven ... read more

A new marketing intelligence platform helps brands like nutpods address fragmentation by unifying data and inventory across the digital ecosystem. The post Non-Dairy Creamer Brand Nutpods Is Cracking Fragmentation With AI-Powered Insights appeared first on ... read more

Billionaires and other entities have been enamored with the media through the years. In 1996, Microsoft entered into a 50-50 partnership in NBCU's upcoming cable TV news network. ... read more

Maybe it's because "fake news" is now a real thing, 365 days a year, not just on April 1. ... read more

If you want to know what privacy regulators think about online advertising, it’s not a mystery. Just listen to what they’re saying. Federal policymakers, state attorneys general and California’s new privacy watchdog are all hammering ... read more

Ad agencies have an overwhelming amount of buying tools to choose from. And they’re increasingly relying on AI to focus just on what will help them meet their clients’ needs. Between general-purpose and specialized DSPs, ... read more

Doctoring The Ads Days after a glowing report in The New York Times, telehealth startup Medvi faces scrutiny about its use of deceptive AI-generated ad creative.  Medvi was profiled as an example of AI efficiency, ... read more

Subscribe: Apple Podcasts • Spotify When Mondelez learned their retail partners were expecting 30% of their site traffic to be agentic by 2028, the company stopped and paid attention.  AI was upending the way people ... read more

Disney and Mediaocean have paired to minimize the headaches of purchasing ad space on the House of Mouse. Even if it does deliver, for some, it points to compression in the media supply chain. A ... read more

This story was originally published on sister site, Modern Retail. In the U.S., Aldi has moved away from developing its own e-commerce website in-house, instead turning to a grocery tech giant to do the heavy ... read more

Ozone is developing a platform that lets publishers simulate how their content would surface in AI answer engines like ChatGPT, showing how it’s processed and cited so they can optimize structure, improve visibility — and help ... read more

Emma Tucker, the editor in chief of The Wall Street Journal, has praised Fortune magazine for utilizing AI-written stories, Talking Biz News reports. “I love your totally clear-eyed, unsentimental approach to AI in newsrooms,” Tucker wrote in an email to ... read more

Fred Drasner, former co-publisher of the New York Daily News and a powerful  figure in New York City’s media industry, has died age 83, amNewYork reports. He was co-owner, CEO and co-publisher of the Daily News from 1993 to 2004. In ... read more

The American Prospect, which runs an online daily and a bimonthly print magazine, has removed all programmatic advertising from its site, it reports. “We think you and your personal data deserve more respect than we were providing,” ... read more

President Trump has warned an unnamed news organization and reporters to reveal the name of a leaker who allegedly revealed details about a U.S. airman who went missing after his fighter jet was shot down., The ... read more

"Comics Unleashed" makes deals with individual TV stations as a barter syndication program, giving around 50% of the ad time for local TV stations to sell, with Allen Media keeping 50% of ad time to ... read more

As Meta Platforms prepares to release its first new AI models developed under Alexandr Wang, founder and CEO at Scale AI, it could initially offer few versions with an open-source license. ... read more

Elon Musk is reportedly instructing banks backing the potential SpaceX IPO to invest in his AI company's Grok chatbot and advertise on his social media platform X. ... read more

Elon Musk is reportedly instructing banks backing the potential SpaceX IPO to invest in his AI company's Grok chatbot and advertise on his social media platform X. ... read more

TikTok has become a leading hub for music discovery, with users incorporating both iconic and emerging songs into viral video content. ... read more

Amazon was hit with a lawsuit by content creators who allege that the company wrongly scraped their YouTube videos in order to train the generative artificial intelligence system Nova Reel, which aims to create videos ... read more

Artificial intelligence already drives outcomes through embedded decisioning engines across demand-side platforms, supply-side platforms, and social media. Still, despite the ever-accelerating industry adoption of AI, there’s still a widespread tendency to underestimate how extensively AI ... read more

Siding with Grande Communications, the Supreme Court on Monday vacated a lower-court decision that the internet service provider contributed to copyright infringement by failing to disconnect subscribers who allegedly shared music files. ... read more

The toy company names Mark Hamill junior executive director of information (J.E.D.I.) to bring Skywalker style to fans' calls. ... read more

Serenity in the shadows of Wyoming's Tetons can seem like the perfect place - unless you are an SEO expert or publisher at a media company trying to adapt to changes made by Google's algorithms ... read more

Is the honeymoon over for commerce media? After five years of what one industry leader calls “easy growth,” the sector now faces harder questions about sustainability, shared language, and whether it can truly integrate into ... read more

Actually, MediaPost's new award is the third such industry award announced in recent weeks. Will they help democracy? They probably can't hurt. ... read more

About three quarters of B2B buyers now use AI tools like ChatGPT and Perplexity during research on products and brands. ... read more

The court was presented with direct evidence of user experience, alongside internal documentation of how platforms were designed and operated. ... read more

Brands are building in-house entertainment studios on the promise that great content earns the audiences advertising can’t buy. OpenAI just revealed what that promise actually costs.  Last week the AI company acquired TBPN, a daily ... read more

OpenAI proposed policies for the AI era including a public wealth fund and rapid social safety net programs, as the company attempts to mitigate AI's disruption of the ad labor market with the eventual rollout ... read more

Can 2026 be the year advertisers finally let go of their keyword blocklists? News publishers sure hope so. Even brand-safety platforms want advertisers to abandon the antiquated practice of keyword blocking, which is the blunt ... read more

In adding a 'Thanksgiving Eve' game, the NFL seems now to be toying with expanding to... Wednesdays? ... read more

Due to its negotiating strength, the NFL is expected to achieve a 50%+ jump in annual rights revenue to $15 billion, MSN reports. Some estimates are as high as $16 billion. However, higher negotiated NFL ... read more

The Internet is on the cusp of being rewritten based on agentic services. ... read more

The story of a woman who becomes a miniature wife when she undergoes significant shrinkage was told 45 years before this week's premiere of "The Miniature Wife" on Peacock. ... read more

"Super Mario," with a three-day weekend score of $130.9 million, immediately took over as the U.S./Canada box-office revenue leader for this year so far. ... read more

The industry has spent years debating third-party cookies, but AI has settled the debate. AI decision engines optimized for outcomes (sales, retention, lift) require deterministic identity, clean feedback loops and governable data lineage.  First-party data ... read more

DSPlease Brand marketers and agency buyers are skeptical of DSPs’ transparency claims. After Publicis announced last month that it’s no longer recommending The Trade Desk to its clients, other DSPs saw an opportunity to strike. ... read more

DSPlease Brand marketers and agency buyers are skeptical of DSPs’ transparency claims. After Publicis announced last month that it’s no longer recommending The Trade Desk to its clients, other DSPs saw an opportunity to strike. ... read more

This story was first published by Digiday sibling Modern Retail. At retail conferences, it’s become practically impossible to get through a full two or three days without having a conversation about the biggest buzzword in ... read more

The Trade Desk has been testing new automated buying modes with select clients that streamline campaign management but roll media, data and tech fees into a single price. The new “Trading Modes”, currently in closed ... read more

Lots of stories have been written about whether the term “agency” applies to agencies anymore — mostly under the divisive topic of principal media (where the agency acts as both buyer and seller). But there ... read more

CNN is developing an agentic infrastructure as part of a broader roadmap that will see it begin transacting media by the first quarter of 2027.  The news media company, owned by Warner Bros. Discovery, expects ... read more

This is an excerpt from Digiday’s sister brand’s 2026 Modern Retail Index, which takes a deep look at the top retailers — from big-box stores to pharmacies to specialty retailers — and collects data from ... read more

... read more

Michael Krans, the head of retail media at Macy’s, is trying to the store’s Media Network from a transactional line item into the center of the marketing playbook, Beet.TV reports. Macy’s hopes to “ integrate campaigns ... read more

The Pittsburgh Post-Gazette, which has announced it will stop publishing this May, is at the center of a bitter fight between twin siblings Allan and John Robinson Block of Block Communications, the family media company, The ... read more

AI chatbot traffic is growing seven times faster than that of social media, although social pulls in four times more volume, according to an analysis by Similarweb, The Decoder reports. As for device usage, social ... read more

AI chatbot traffic is growing seven times faster than that of social media, although social pulls in four times more volume, according to an analysis by Similarweb, The Decoder reports. As for device usage, social ... read more

The data has never been more abundant. The problem is what to do with it. Three-quarters of U.S. buy-side leaders now believe traditional ad measurement approaches are underperforming, according to a February 2026 eMarketer report, ... read more

Michael Krans is trying to pull retail media out of the margins and into the center of the marketing playbook. The head of retail media at department-store chain Macy’s is on a mission to turn ... read more

Hey Readers! You guys are great. Pat yourselves on the back. Thanks for returning to – or joining! – the AdExchanger Commerce Media Newsletter. I’m James Hercher, senior editor. And, as always, I’m keenly interested ... read more

I’m keenly interested in emerging grocery aisle trends, especially snacks. So I was quick to grab an interview with Andrew Thomas, head of marketing for the meat snack brand Archer, who was being offered to ... read more

Flipboard has launched "social websites" - an open-source initiative designed to give creators and publishers a new way to connect with users on decentralized platforms. ... read more

Flipboard has launched "social websites" - an open-source initiative designed to give creators and publishers a new way to connect with users on decentralized platforms. ... read more

"This Court should not conclude that the VPPA is unconstitutional in any respect," the Department of Justice argues to the 1st Circuit Court of Appeals. ... read more

ChatGPT ads seem to favor clarity over creativity, which may mean many tech platform developers have to rethink strategies - unless this is a temporary learning curve. ... read more

Attention is no longer the gatekeeper. For two decades, digital marketing has been engineered around one dominant design: the ad unit. Paid search. Pre-roll. Display. We optimized bids, refined audiences, and scaled reach with precision. ... read more

More and more, the question is not whether audiences will see your content. It is whether artificial intelligence will reference it. ... read more

A Louisiana law prohibiting platforms from allowing minors under 16 to create or maintain accounts without parental permission is "a constitutionally valid response to the harm that platforms are causing children," 30 states and D.C. ... read more

You can't just wing it. Marketing budgets are too tight for operational chaos. You need structure, even if the math is a little fuzzy. ... read more

The show, a sequel to "Handmaid's Tale," debuts April 8. ... read more

Publishers have struggled with the lack of referral traffic from AI chatbots to websites from one of the most used traditional search engines worldwide. ... read more

Publishers have struggled with the lack of referral traffic from AI chatbots to websites from one of the most used traditional search engines worldwide. ... read more

"We're focused on building practical, differentiated solutions that move beyond fragmented AI adoption and deliver real-world impact for clients," Chairman-CEO Mark Penn said in a statement announcing the appointment. ... read more

We open with insights from attending a duo of privacy conferences this week, the IAPP Global Summit and IAB Public Policy & Legal Summit, including one reason regulators are paying more attention to data privacy: ... read more

OpenAI has acquired what OpenAI CEO of Applications Fidji Simo called one of the most influential tech news sources in the industry. That source is a media brand. ... read more

"Social video advertising is becoming the dominant force, reshaping how content is consumed and monetized," says Omdia. ... read more

Health and government organizations accounted for more than 10% of the advertising payments received by websites that promote health misinformation, according to a new study from Yale University, CNN reports. A total of $35.7 million ... read more

Will buying and selling AI agents really talk with each other? The battle of the agentic AI agents is only beginning. ... read more

Besides the deadline for filing taxes on April 15, the biggest red-letter day in April will be the 23rd. ... read more

Sonia Chung, Boathouse's new CMO, wants to help the agency (and the industry at large) take full advantage of its data. The post Boathouse’s New Chief Strategy Officer Says It’s Time For Agencies To Take ... read more

I’m pretty sure I’ve missed the window on becoming a Crumbl fan -- but I can still appreciate the "pretty pictures of cookies" on their CTV ads. The post How Samsung Ads And Crumbl Got ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: The Ten Plagues Of Programmatic appeared first on AdExchanger. ... read more

Spotify expands its ad offerings; the case on a fraudulent real estate campaign draws to a close; and browsers must provide GPC opt-outs starting next year. The post Johnny On The Spotify; DOJ Closes The ... read more

This story was first published by Digiday sibling ModernRetail Amazon will impose a 3.5% fuel and logistics surcharge on merchants’ fulfillment fees beginning April 17, as rising fuel costs tied to conflict in the Middle ... read more

Between the Super Bowl, 2026 Winter Olympics and FIFA World Cup, there is no shortage of sports marketing opportunities this year. But global ad spend has increased, and brands like Grey Goose, John Deere and ... read more

Agency trading desks spent a decade trying to live down what they were. Horizon Media thinks it’s finally figured out what they should become.  It’s building what it describes internally as an “orchestration and intelligence” ... read more

Every time a transparency crisis rattles programmatic, the same reflex kicks in: rivals circle, sales decks get dusted off and emails go out, it is one of ad tech’s more reliable habits, and one of ... read more

Jeff Shell may be leaving his post as president of Paramount Skydance, depending on the outcome of preliminary talks between his legal team and the company, Variety reports. Shell was sued in March by R.J. ... read more

Americans who spend at least five hours a day on social media are more likely to feel their views are heard, according to a study of 20,000 Americans by Gallup and the Charles F. Kettering Foundation, The ... read more

OpenAI, moving into the entertainment world, has acquired TBPN, a streaming business, Deadline reports. The deal was The acquisition was announced in a blog post by Fidji Simo, products boss of OpenAI. TBPN is described like this: ... read more

David Mogensen, formerly vice president of global marketing for Uber, announced on LinkedIn he is joining the luxury automaker. ... read more

A federal judge threw out Michigan Attorney General Dana Nessel's claims that Roku wrongly disclosed users' video-viewing history to tech companies via analytics tools, but is allowing the state to proceed with claims that the ... read more

A federal judge threw out Michigan Attorney General Dana Nessel's claims that Roku wrongly disclosed users' video-viewing history to tech companies via analytics tools, but is allowing the state to proceed with claims that the ... read more

A federal judge threw out Michigan Attorney General Dana Nessel's claims that Roku wrongly disclosed users' video-viewing history to tech companies via analytics tools, but is allowing the state to proceed with claims that the ... read more

Following an initial testing round with its top-performing creators, Snapchat has officially expanded its Creator Subscription offering to all eligible Snapchat creators across the globe. ... read more

Following an initial testing round with its top-performing creators, Snapchat has officially expanded its Creator Subscription offering to all eligible Snapchat creators across the globe. ... read more

Tok has launched a simple mobile game designed to be played casually by friends within DMs and group chats. ... read more

Search freed users from homepage bloat, got them directly to the pages they wanted -- and the portals died. ... read more

That's the good news, according to Guideline. The bad news is that geopolitical uncertainty - especially the war in Iran - could crush demand if oil prices and unemployment continue to rise. ... read more

Perplexity late Wednesday asked a federal appellate court to vacate an injunction that would ban the artificial intelligence company's shopping agent, Comet, from Amazon. ... read more

Coca-Cola debuted its new "And a Coke" campaign - a first-of-its-kind collaboration that brings together 13 iconic QSR brands to support a national effort. ... read more

"Media value" for linear TV networks is down 16% to $1.24 billion through Q1 this year, according to iSpot.tv. ... read more