Let’s Make A Deal When marketers select an agency to work with, there’s a chance they’re also selecting a tech provider – they just might not realize it. Many media accounts are tied to specific ... read more

The 7,500 attendees of year four of Possible have wrapped their meetings, and the booths are being dismantled as you read this. But day two of Possible gave Digiday the chance to catch up with ... read more

This week’s Media Briefing will explore how publishers are reshaping their sales teams, where client success or client services employees are getting more involved in the sales process to assist with more complex, direct deals. ... read more

What began as a regional conflict is now a compounding drag on the advertising industry — not catastrophic, but persistent enough that many CMOs are starting to feel it. While the economics of war travel ... read more

In 2024, college athlete TJ Palma had around 5,000 followers on Instagram and close to 15,000 on TikTok. He amassed a healthy following posting videos of himself playing baseball at University of Tampa and showcasing ... read more

Listening to Mark Zuckerberg speak during Meta’s Q1 earnings call on Wednesday, you could almost forget that Meta makes the majority of its money from advertising. He spent his opening remarks on “personal superintelligence,” custom ... read more

Wall Street investors know that in the advertising business, Q1 is generally the poorest-performing period of the year. And this is a particularly poor macro-economic time. Alphabet is operating in a different reality. Or so ... read more

Q1 revenue reported by Alphabet and Microsoft demonstrates how strong ad and search services drive the companies' revenue-generating AI capabilities, with increased efficiency and monetization across core digital platforms. ... read more

Video-sharing app Vine is being reimagined as "Divine." The new mobile app will be a hub for "authentic, non-AI-generated media," ultimately valuing "creativity and constraint over engagement for an ad algorithm." ... read more

In a break from its walled garden approach, Meta is opening its ad ecosystem to third-party AI tools. The tech giant is introducing Meta ads AI connectors in open beta to all eligible advertisers globally, ... read more

A Minnesota law requiring social platforms to display cigarette-style warning labels violates the First Amendment, NetChoice alleges in a lawsuit filed Wednesday. ... read more

A Minnesota law requiring social platforms to display cigarette-style warning labels violates the First Amendment, NetChoice alleges in a lawsuit filed Wednesday. ... read more

LinkedIn is expanding its Event Ads format to allow brands to promote webinars, field events, hybrid experiences and other event types beyond the social platform. ... read more

LinkedIn is expanding its Event Ads format to allow brands to promote webinars, field events, hybrid experiences and other event types beyond the social platform. ... read more

A group of parents are urging a federal appellate court to revive a lawsuit alleging that Google and TikTok wrongly failed to remove potentially dangerous content, including videos that depict people strangling themselves until they ... read more

A group of parents are urging a federal appellate court to revive a lawsuit alleging that Google and TikTok wrongly failed to remove potentially dangerous content, including videos that depict people strangling themselves until they ... read more

NEW YORK – At the IAB Connected Commerce Summit, Ryan Verklin, paid media and retail media senior lead at Bayer, delivered a useful reminder to an industry that sometimes treats every dashboard as a victory ... read more

The fourth annual Possible conference ends today, having undergone a surge of attendance in the last year — which was palpably felt in the crowded hallways and million-decibel lobby of Miami’s Fontainebleau Hotel. According to ... read more

Cumulus Media reported Q1 net revenue of $164.4 million -- a 12.2% decline YoY -- and a net loss of $16.9 million, a 47.9% improvement over the prior year, Stock Titan reports. Total broadcast radio ... read more

"We've already tested the pipes and have been able to have money flow through to actually buy inventory available on certain publishers," says CTO Paolo Yuvienco. ... read more

WPP Wins Expanded Remit From Henkel Consumer Brands ... read more

Almost a third of U.S. adults — some 31%  — often avoid stories about President Trump, according to a new poll by the Media Insight Project survey, Associated Press reports. Of those surveyed, 38% of ... read more

The Federal Communications Commission has ordered Disney to file for an early renewal of the broadcast station licenses of ABC-owned stations, CNBC reports. A letter from FCC Chairman Brendan Carr expresses concerns about Disney’s diversity, equity and ... read more

Fortune has named Rachel Ventresca director of audience and social growth, Talking Biz News reports. Ventresca had served as senior editor of distribution and social video, and prior to that, as senior audience. Previously, she was manager ... read more

The tech stacks brands were using 10 years ago probably aren’t suited for today’s fragmented ecosystem, where advertisers are struggling to keep track of and unify the data they’ve accrued over years. As supplement brand ... read more

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As connected TV (CTV) matures, advertisers aren’t just raising expectations; they’re resetting them. And, increasingly, transparency isn’t a value-add; it’s the cost of entry. Our latest 2026 CTV/OTT advertiser survey makes that shift clear: 92% ... read more

One might guess under a new Disney leadership, the company is a bit more battle-tested. Kimmel has continued, with his political satire. ... read more

Kimmel's ratings have been falling for a long time. Focusing on abusing Trump every night is part of the reason. ... read more

Movie viewers see an average of 36 minutes of uninterrupted film content between ad breaks vs. 14 minutes for TV series episodes, Ampere Analysis finds. ... read more

Agnefjall served at Ikea for two decades, leading the company from 2013 to 2017. ... read more

POSSIBLE is over the AI hype; real estate is going tech; and Snap dips its toes into branded agents. The post What’s Really Possible; The New Home Takeover appeared first on AdExchanger. ... read more

In a largely creative industry like advertising, performance marketing can seem a bit soulless. Algorithms, tracking and optimization can help us reach targets quicker and more efficiently. But the creative used in performance campaigns can ... read more

Omnicom has started using AI agents to buy media. On its Q1 earnings call on Tuesday, the holding company said it has already executed live buys for several clients through an agent-to-agent framework. In practice, ... read more

As AI deepfakes spread faster and become more difficult to detect, publishers are caught in the crosshairs, with fact-checking teams working harder to verify what’s real and protect their organization’s credibility in an internet flooded ... read more

When analysts asked Joanne Wilson about The Trade Desk yesterday (April 28), WPP’s CFO was measured but substantive. In fairness, she had to be. The holdco, like Publicis, Omnicom, and Dentsu, reportedly reduced the amount ... read more

This week’s Future of TV Briefing looks at how ad tech companies including Comcast’s FreeWheel, Index Exchange and The Trade Desk are preparing CTV’s programmatic supply chain for upgraded auction dynamics amid an influx of ... read more

The most interesting subplot of the current M&A advertising wave has nothing to do with creator roll-ups or sports agencies. It’s creative — or specifically, creative intelligence. The term covers the data and analytics layer ... read more

Marketers hoping to reach soccer fans at this summer’s World Cup face a dilemma — take the reach of TV at a premium, or consider other options. Sport radio, streaming audio and especially podcasts could ... read more

Back in 2018, Omnicom passed on buying Acxiom for $2 billion, which went to IPG instead. In retrospect, that was a good move twice over, CEO John Wren told investors during the holding company’s Q1 ... read more

"If these conditions persist, cost and supply challenges may lead more newspapers to reduce pages," writes Brier Dudley, editor of "Seattle Times Free Press." That's exactly what the paper has done. ... read more

MIAMI BEACH, Fla. — POSSIBLE 2026 drew more than 7,500 attendees this week, up from 5,400 last year, as organizers used the event’s momentum to announce an international expansion to Lisbon, signaling ambitions to turn ... read more

During an investor call Tuesday afternoon, company CFO Phil Angelastro said the company continues to expect to generate roughly 4% gross organic growth for the full year. ... read more

MIAMI BEACH, FL -- Every company between advertiser and publisher "needs to earn its fee," Green told attendees at the POSSIBLE conference. ... read more

Snapchat is building on its "Sponsored Snaps" offering, inviting brands to run ads within its Chat tab via interactive conversational AI agents. ... read more

Snapchat is building on its "Sponsored Snaps" offering, inviting brands to run ads within its Chat tab via interactive conversational AI agents. ... read more

Section 230 of the Communications Decency Act protects Meta from allegations that it helped fuel the Rohingya genocide in Myanmar. ... read more

OpenAI has restructured its partnership with Microsoft, allowing it to sell its AI models across multiple cloud providers. The shift enables the company to build stronger ties with Amazon Web Services (AWS) and other enterprise ... read more

It was a bumper sticker I spotted on a truck in my town the other day. "I grew up in a place called America," it said, implying it no longer existed. Depending on how old ... read more

Cicero wrote the "Little Handbook on Electioneering" as a strategy memo for his brother's campaign for Roman consul in 64 BC. The parallels to modern marketing are uncanny. ... read more

Political advertising is completely unrecognizable from past generations’ expectations of whistle stops and seasonal local TV buys. The always-on nature of politics in an era of intense polarization, razor thin margins in Congress, and now ... read more

NEW YORK – At the IAB Connected Commerce Summit, Amelia Van Camp, head of agentic commerce at AI firm Mirakl, offered a timely reminder for anyone convinced AI shopping agents are already buying socks, cereal ... read more

Goodway Group announced a partnership with Optable to embed agentic AI into connected commerce, with more than 70 team members using the platform. ... read more

NEW YORK — The artificial intelligence summary is the first thing anyone sees after conducting an online search. The content that follows those summaries are increasingly AI-driven. That creates complex trust scenarios where artificial intelligence ... read more

DoubleVerify can proceed with defamation and false advertising claims against analytics company Adalytics over its March 2025 report regarding invalid traffic, a federal judge in Maryland ruled. ... read more

The two longest-standing names in the affiliate and partnership marketing category, Rakuten and Impact.com, have decided to stop fighting each other and will instead fight together. Rakuten is best-known for its consumer retail and rewards ... read more

Dentsu has also added two new North America roles, with Christena Pyle named Chief Client Experience Officer and Steve Albany appointed executive vice president, growth & partnerships. ... read more

"Nearly 80% of Gen Z accesses AI tools on their smartphones (laptops come in second place)," finds Epsilon's "The Consumer State Of AI." ... read more

An experimental feature announced in YouTube Labs enables site visitors to ask complex questions and receive multimodal results that include video and text. ... read more

I didn’t expect to walk into a lead generation and customer acquisition-focused event and come out thinking about ad ops. But that’s exactly what happened when I traveled to Las Vegas for Leadscon last week.  ... read more

WPP Media, which accounts for 41% of "unholding" company revenue, reported the worst Q1 decline: -8.5%. ... read more

Australia seeks to tax Meta, Google and TikTok a proportion of their revenue to pay for news reporters, Associated Press reports. The government released draft legislation that it intends to introduce to Parliament by July 2. ... read more

Content Syndicate, a media distribution and content syndication platform, has appointed Sandra Ditore as chief executive officer,  CityBiz reports. Ditore previously served as senior vice president of client success at the firm. Content Syndicate seeks to broaden its ... read more

Don’t hate, integrate. That could be the programmatic motto. And it’s definitely true today. Because on Tuesday The Trade Desk announced that it will begin allowing mutual clients to use its DSP within the Pacvue ... read more

Journalists and press freedoms are under sustained attack across the European Union,  according to the fifth annual media freedom report from the Civil Liberties Union for Europe (Liberties), The Guardian reports. “A healthy, pluralistic media system is a ... read more

The firm reiterated that it expects a first half organic revenue decline in the mid-to-high single digits for the first half of 2026 "with an improving trajectory in the second half." ... read more

She succeeds founding CEO Lynnwood Bibbens, who is shifting to the new role of founder/executive chair. ... read more

Multitasking - watching two video screens at the same time, or different types of video content - is taking on a different look, especially for young consumers. YouTube is on one of those screens. ... read more

Multitasking - watching two video screens at the same time, or different types of video content - is taking on a different look, especially for young consumers. YouTube is on one of those screens. ... read more

AI chat is starting to look more and more like a media channel, which means someone’s gotta figure out the ad model. Although chatbot conversations are loaded with commercial intent – ChatGPT knows it – there’s still ... read more

As an industry, marketers and agencies are inching closer to solving the riddle on what ads made consumers buy products or services — and retail media networks seem to be offering the best brainpower. Digiday ... read more

Gone are the days when the TV upfronts were exclusive to legacy broadcasters. Amazon is gearing up for its third upfront event next month in New York City. Alongside Netflix, Amazon is one of a ... read more

If you’re doing well in the eyes of your boss, chances are you’re going to keep your job for at least a little while. But if the goalposts of “doing well” change year after year, ... read more

Many of the journalists who were in the hotel ballroom when shots rang out in an area outside the White House Correspondents' Dinner have been talking about it in the days following the event. ... read more

Transparency On The Beach POSSIBLE in Miami, like most ad tech conferences, serves as a petri dish for product launches and press releases about partnership deals. On Monday, Integral Ad Science (IAS) used POSSIBLE to ... read more

Subscribe: Apple Podcasts • Spotify Netflix’s ad business is starting to look less like an experiment and more like a serious contender for ad budgets. The streaming giant is striking deals via new upfront structures, ... read more

The next phase of growth for the digital advertising industry is increasingly being built on a familiar foundation: small- and medium-sized businesses, with several scaled platforms using this week’s POSSIBLE conference to flaunt their wares. ... read more

Stagwell has picked its dancing partner to shape its approach to agentic media buying.  The company is set to work with The Trade Desk to embed AI agents built with its Koa software into the ... read more

Adobe wants Firefly to do for AI-native creators what Photoshop did for a generation of ad creatives — become the tool they can’t work without. Though Firefly, the tech firm’s AI tool for content creation, ... read more

The deal will give Wondery exclusive distribution and advertising rights to "The Oprah Podcast" on audio and video. ... read more

MIAMI BEACH, FL -- The beverage giant's new model required more flexibility by channel, message and audience. ... read more

MIAMI BEACH, FL -- Media buying is shifting from a narrow focus on low CPMs and scale toward a more demanding view of supply quality, transparency and outcomes. ... read more

After integrating the company's autonomous AI agent technology into its Ads Manager, Meta's deal has been blocked by China's leading economic planner. ... read more

After integrating the company's autonomous AI agent technology into its Ads Manager, Meta's deal has been blocked by China's leading economic planner. ... read more

X has launched X Chat, an encrypted messaging app that has the ability to block screenshots, edit messages, set disappearing messages, send large photo and video files and create "massive" group chats, according to a ... read more

Walmart's retail media division has two new pathways for brands to access CTV and omnichannel programmatic inventory. CTV has become the center of the media plan as performance media becomes a top channel. ... read more

"Video streaming services have become ubiquitous, vastly expanding the amount and types of personal data that can be collected about video viewers," the Electronic Privacy Information Center writes in a friend-of-the-court brief. ... read more

For media buyers, the living room remains prime real estate. For consumers, it remains a beautifully backlit maze of apps, subscriptions and passive-aggressive indecision. ... read more

NEW YORK — Rather than reducing ad agencies to the role of “mere service provider,” artificial intelligence tools just might be elevating creatives and media buyers to strategic C-suite partners that address fundamental business challenges. ... read more

For years, brands have treated influencers as glorified billboards while simultaneously judging them by conversion metrics they were never designed to deliver. The result has often been a mismatch between brand goals and measurement, with ... read more

Albertsons Media Collective has brought first-party shopper data to YouTube and third-party inventory in Display & Video 360 with Keurig Dr. Pepper as launch partner. ... read more

The neuroscientist says: Simulate a brain at whatever resolution you want. It won't be conscious. It will be a very good simulation of one. ... read more

ChatGPT has begun serving ads to non-logged in users, expanding available inventory and brands' targeting options. But pricing models for traditional ad services may not be the ones chatbots use. ... read more

Elon Musk's X Corp. will ask the 5th Circuit to revive claims that the WFA and advertisers violated antitrust law. ... read more

Charter clients of the new agency include Ulta Beauty, Mrs. Meyer's Clean Day, Method and PetSmart. ... read more

Charter clients of the new agency include Ulta Beauty, Mrs. Meyer's Clean Day, Method and PetSmart. ... read more

When a client looked at their CPM, they saw the cost of reaching a thousand people, but it was an incomplete metric that did not represent the actual cost of the work. AI is about ... read more

Audience and performance data are reframing what CTV can do. It has become a more measurable, performance-driven channel that connects discovery to action across screens. ... read more

Despite low ad spend and a weak critics rating per Rotten Tomatoes, strong word-of-mouth social-media messaging carried the day for "Michael," which earned the highest domestic launch for a biographical film. ... read more

Cumulus Media Operations has published a playbook for how local advertisers should be using AI, Radio Ink reports. The guide, published through the Audio Active Group, lays out five best practices for using platforms like ... read more