Conversations around publisher revenue have been gloom and doom over the past couple of years. But here’s a bit of good news: The Guardian US grew its programmatic revenue by 44% year over year in ... read more

Scouting Out AI Search  Yahoo is trying to convince publishers and media buyers that it’s not like other companies jumping on the AI bandwagon.  During its NewFronts event this week, Yahoo touted its AI-based answer ... read more

This week’s Media Briefing recaps what publishers had to say about the impact of search referral traffic declines on their businesses, during the Digiday Publishing Summit’s closed-door town hall sessions. Summit after summit, this continues ... read more

This story was originally published on sister site, Glossy. Reddit is leaning further into shopping at a moment when beauty discovery is being reshaped by how consumers search, ask and validate information online. At Shoptalk ... read more

This story was first published by Digiday sibling Modern Retail. Practically every retailer is racing to adopt artificial intelligence throughout their businesses. But ensuring that these AI agents produce quality, consistent results is an additional ... read more

As Meta continues to funnel more money into the development of AI, cuts across divisions including sales, recruiting and Reality Labs will affect under 1,000 employees across the U.S. and multiple international markets, according to ... read more

Meta is introducing updates designed to help creators and advertisers connect and monetize their content and product promotions, including post links, added affiliate partners, and one-click checkout. ... read more

A jury in Los Angeles on Wednesday found Google's YouTube and Meta Platforms liable for harming a young woman's mental health by designing their services to be addictive. ... read more

SAN JUAN, Puerto Rico – At the Beet Retreat San Juan, Beth Gross, head of commerce media at Yahoo DSP, described a business that is trying to serve two masters without upsetting either. On one ... read more

With more than 350 retail media networks now vying for advertiser dollars, the channel has become so saturated that brands risk cannibalizing their own organic visibility by over-investing in paid placements. That’s the cautionary message ... read more

"A company is not liable as a copyright infringer for merely providing a service to the general public with knowledge that it will be used by some to infringe copyrights," Justice Clarence Thomas wrote. ... read more

At its 2026 NewFronts, Yahoo repositioned as an AI-first platform, highlighting Yahoo Scout as its way to transform first-party intent data from mail, search and content into targeted advertising. ... read more

President Trump appointed 13 members to the panel as advisors on how to regulate projects related to AI and the science around it. ... read more

The agency is moving the client from spend management into a predictive growth engine. ... read more

The play "Data" sparks conversations about AI, surveillance, data tracking and predictive modeling. The ad tech world should be paying attention. The post Saying The Quiet Part Out Loud: AI Isn’t Neutral, So Let’s Stop ... read more

Consumers like to be educated, not sold. Today's audience is more advanced and knows the difference. ... read more

Marketing and advertising agencies are enjoying strong demand for their services, but late payments are causing cash flow problems, the Kaplan Group found in a study, Storyboard 18 reports. The study found that 97% of agencies experience delayed payments, and 71% say one ... read more

Even for the terminally online, it’s hard to keep pace with social media trends. But that only applies to terminally online humans. Marketers now have AI tools that can read and analyze posts at the ... read more

The Trade Desk has been impacted over a highly public condemnation by Publicis due to a "failed" audit. Where does CTV fit in? ... read more

Artificial intelligence, while widely covered in the media, ranks at the bottom of the new sources used by Americans, a new Pew Research poll found, according to Mediaite. Of the individuals surveyed, 35% look to ... read more

Last month, Disney struck a three-year licensing partnership with Open AI for its Sora platform, allowing consumers to create short-form videos based on Disney. As part of the deal, Disney was to take a $1 ... read more

The New York Times has returned to court, saying in a motion that the Defense Department’s policy of moving the press to a separate annex does not comply with the prior court order issued by ... read more

"Bait" is comedic at times, but it can suddenly veer into dark dramatic territory in the blink of an eye. ... read more

When respondents were asked to identify top original programming with its premium streamer, only one hit the 50% level correctly with its streamer association: Netflix's "Squid Game." ... read more

Local news is the biggest casualty as Hollywood studios merge and streaming now accounts for 40% of all viewing, Paste reports. The FCC has approved Nexstar Media Group’s $6.2 billion merger with its competitor Tegna, ... read more

Not long ago, the biggest challenge with AI in marketing was access. Tools were expensive, immature or experimental. Most teams were running pilots simply to understand what was possible. Today, marketers face the opposite reality. ... read more

Tap-To-Pay TV Similar to Walmart and Vizio, Samsung Ads used its time on the NewFronts stage this week to unveil glitzy new features for streaming advertisers. The general idea being to drive performance – and ... read more

Philadelphia Cream Cheese has stopped paying for search ads, at least to prospective shoppers on Google. Over the past year, the Kraft Heinz-owned CPG brand has phased out its traditional search ad spend, opting to ... read more

The surge in AI content licensing marketplaces has created a new wave of opportunities for publishers — just not much money yet. “I think there’s a boom in companies who claim they will sell your ... read more

Yes, outcome-based pay is en vogue. But none of it matters if agencies aren’t using AI at the scale the economics require. And that only happens if clients are willing to pay for it. Most ... read more

A trove of documents published during an ongoing court case between WPP and a former employee, Richard Foster, has exposed the inner agency calculations around principal media — and the tensions between their business interests ... read more

The old search playbook is in free fall in the age of AI. Marketers aren’t cutting their search budgets — at least not yet. They’re just shifting how search dollars are spent. As generative AI ... read more

A jury in New Mexico on Tuesday ordered Meta Platforms to pay $375 million for misrepresenting the safety of Instagram and Facebook, and exposing young users to the "twin dangers of sexual exploitation and mental ... read more

Reddit is launching several new shopping tools integrated into its year-old Dynamic Product Ad experience, as well as an integration with Shopify. ... read more

The Trump administration is fighting a lawsuit by the creators of the app EyesUp and Facebook group "ICE Sightings - Chicagoland," who claim that their reporting tools were removed by Apple and Meta Platforms due ... read more

Building on its "Sponsored Snaps" offering, the holistic ad feature is designed to boost brand exposure by utilizing multiple placements simultaneously. ... read more

OpenAI continues to work out glitches on its "Instant Checkout" tool. The company and Walmart announced Tuesday a shift from their previous offering to a different type of experience. ... read more

The retailer showcases ads for L'Oreal to highlight the strength of its closed-loop measurement. ... read more

Agency Drake Cooper has hired media veteran Kyle Acquistapace as its executive media director, a new position at the agency.   Acquistapace will oversee the agency’s media practice including strategy, planning, buying services and team development.    Acquistapace was previously Chief ... read more

Unless overturned, a ruling requiring Meta to face claims in Vermont will result in "immediate and severe consequences for the internet economy," the tech group NetChoice argues in papers filed this week with the Supreme ... read more

The 2026 Digiday Video and TV Awards finalists reflect a shift toward more immersive, audience-driven storytelling, where participation is as important as reach. Brands, publishers and agencies are embracing entertainment-first formats and designing content that ... read more

The 2026 Digiday Video and TV Awards finalists reflect a shift toward more immersive, audience-driven storytelling, where participation is as important as reach. Brands, publishers and agencies are embracing entertainment-first formats and designing content that ... read more

The latest audit follows word last week that Publicis Groupe advised clients it was no longer recommending TTD as a programmatic service provider after the firm "failed" an audit by FirmDecisions, an assertion that TTD ... read more

The new campaign for Dallas' hometown paper builds on a "This Is Home" theme featuring its long relationship with the community as well as its bespoke columnists and journalist staff. ... read more

SAN JUAN, Puerto Rico—Cross-media measurement requires multiple tools rather than one mechanism that answers all questions, encompassing modeling, uplift analysis, testing, and experimentation applied to different use cases within a comprehensive framework. “Cross media measurement ... read more

Gap became the first major fashion retailer Tuesday to announce a checkout integration in Google Gemini, allowing purchases through AI chat. ... read more

SAN JUAN, Puerto Rico – At a time when marketing tech stacks resemble overstuffed carry-ons, Maggie Summers, head of activation at Dentsu X, has a simple suggestion: stop collecting tools and start making decisions. Speaking ... read more

We've been in an abusive relationship with Facebook for years, so Hey.Cafe is a community that seems politely, genuinely happy to be there. ... read more

Advertisers want to make sure their connected TV ads perform. Enter “performance TV.” But the role of CTV in campaign performance doesn’t mean streaming will become a pure-play performance marketing channel like search, social media ... read more

For Samsung TV Plus, Samsung TV's operating system, the company says this is the first external CTV device partnership to offer this capability with Amazon. ... read more

Apple will launch an ad platform for Maps this summer, allowing agencies and brands to run campaigns in the company's Maps app. ... read more

But cost cuts, including an 11.5% staff reduction last year, encouraged investors to boost the company's stock price 25% after full-year earnings were released this morning. ... read more

The Federal Communications Commission  has approved the transfer of 10 local television broadcast licenses from Allen Media Group to Gray Media, TheDesk.net reports.  Allen Media Group announced the transaction last August after saying it had to sell off ... read more

The Pentagon announced it will move journalists from their dedicated workspace inside the building to work from a separate facility, The Washington Post reports. And while saying it will comply, it plans to appeal a ... read more

The ongoing dispute between NewsGuard Technologies and the Federal Trade Commission is now being fought in court, TVNewsCheck reports. NewsGuard, a media monitoring services, filed suit last month, accusing the FTC of “brazenly using its power ... read more

Grammarly has scrapped its Expert Review, an AI feature that suggests improvements to what users are writing, saying they are from celebrated authors, Nieman Lab reports. Technology journalist Julia Angwin filed a class-action lawsuit against ... read more

Publicis advising clients to avoid The Trade Desk in the name of “transparency” is a little like Pete Rose telling Bud Selig how to umpire a game. The point might land, but the perspective isn’t ... read more

Nearly half of marketers admit they have published AI-generated content without disclosing it and would happily do it again. ... read more

Recently, there have been perceived threats from FCC Commissioner Brendan Carr over news distortion and hints of license removals. The problem is in proving any of this. ... read more

News on the radio? It's like having press releases delivered to a TV columnist by fax machine. ... read more

Hotel chain Red Roof is using Zeta's new voice-activated AI agent to guide its campaign creation, deployment timing and audience development. The post How Red Roof Is Bringing In More Customers With Zeta’s Voice-Activated AI ... read more

Perhaps nothing can stay ad-free forever. Brave launched in 2016 as an open-source, ad-blocking, privacy-forward web browser to compete with Google’s Chrome. But in 2019, soon after Brave exited beta, it began introducing opt-in, rewarded ... read more

Debra Aho Williamson will be a keynote speaker at AdExchanger’s Programmatic AI conference, taking place May 18-20 at the Park MGM in Las Vegas. Register today if you haven’t already signed up! OpenAI’s ChatGPT, Microsoft’s ... read more

Google The Untouchable Penske Media, Chegg and the Helena World Chronicle brought speedy antitrust lawsuits against Google last year following the DOJ’s yearslong monopoly cases against Google Search and Google’s publisher ad tech services. The ... read more

The dawn of the agentic advertising era has led to a land grab, with industry practitioners now facing an increasingly fragmented marketplace of technical standards and interfaces.  And with headcounts across the board facing cutback ... read more

Subscribe: Apple Podcasts • Spotify What does it take to sell an influencer agency? That’s the question at the helm of this week’s Digiday Podcast. To answer the question, Jennifer Quigley-Jones joined the show ... read more

YouTube is releasing a Gemini-powered Creator Partnerships suite of tools designed to help brands more easily find the right creators to work with and automate parts of the process like matching and campaign management.  The ... read more

This story was first published by Digiday sibling Modern Retail. The escalating conflict among the U.S., Israel and Iran shows no signs of stopping soon, and that is being felt across the global energy markets. ... read more

Air purifier brand BlueAir and the New York Knicks make an odd couple. The Unilever-owned Swedish manufacturer recently signed up to become the NBA franchise’s first “air care” partner, part of a broader effort to ... read more

The timing couldn’t have been better for a charm offensive. Weeks after TikTok closed a deal to establish a new majority American-owned entity – ending a years-long legal battle over its future in the U.S. ... read more

This week’s Future of TV Briefing looks at what is the TV universe study at the center of the recent drama surrounding Nielsen’s The Gauge TV viewership report. Measuring the universe Meta’s creator courtship, ... read more

Members can opt in to an agreement that would ensure they are compensated for use of their content. ... read more

The connected TV advertising market is booming, with spending projected to surpass traditional TV by 2028. But all those sophisticated targeting capabilities and premium ad formats that make CTV so appealing – could they actually ... read more

SAN JUAN, Puerto Rico – The passion of viewers alone will not close a deal as marketers seek business outcomes from their media partners, according to Richard Bertodatti, svp of multimedia and advanced ad sales ... read more

During their first combined NewFront event as a fully integrated company, Walmart and Vizio execs announced that unified account logins are coming to smart TVs using Vizio’s operating system. And that identity framework creates a ... read more

Dugan will begin by incorporating ads solutions within the ChatGPT consumer experience, according to his post on LinkedIn Monday -- currently in its first phase of testing. Dugan enters his new role as the VP/head ... read more

Last week, a jury in California found that Musk purposefully manipulated Twitter's share price and may be ordered to pay former shareholders upwards of $2.6 billion in damages. ... read more

The real-estate brand's multiyear partnership builds on "Someday Starts Today." ... read more

A federal judge has dismissed an antitrust lawsuit by newspaper publisher Helena World Chronicle LLC and community news publisher Emmerich Newsapers, which claimed Google monopolizes a market for online news. ... read more

Virginia says a district court judge blocked enforcement of the time limits "based on a threadbare record and untested contentions." ... read more

The age-old question for streaming TV advertisers is, how to target the viewers they want while reaching the scale their businesses need. The quick-serve restaurant operator CKE, which owns Carl’s Jr., Hardee’s and the Red ... read more

OpenAI has hired David Dugan, a former ads lead at Meta, as the AI firm's vice president and head of global ads solutions. The move identifies the dominance large language models will have on advertising ... read more

For most of modern history, we operated with a shared baseline of reality. That baseline is eroding in real time. ... read more

The Supreme Court on Monday turned away the search advertiser California Crane School, which had petitioned to revive its claims that Apple and Google conspired to avoid competing in paid search. ... read more

The new media-buying capabilities focus on integrating Google's Gemini AI model more fully into the Google Marketing Platform to help marketers better predict consumers' next steps and use agentic technology more effectively to match brands ... read more

Google got to talk about its two favorite things during its presentation at the IAB’s NewFronts on Monday: AI and creators. It announced multiple new features coming to YouTube and DV360 for CTV and video ... read more

Google got to talk about its two favorite things during its presentation at the IAB’s NewFronts on Monday: AI and creators. It announced multiple new features coming to YouTube and DV360 for CTV and video ... read more

COMvergence reports the Groupe's total new business (including wins, losses and retentions) was nearly $10.5 billion, dwarfing all competition. ... read more

FedEx delivers more than 15 million packages per day in the US. It runs one the largest, most time-sensitive logistics networks on planet Earth. Last year, it had a 95.3% on-time score for package delivery ... read more

When Truthset revealed that IP-to-postal matches are accurate only 13% of the time, it exposed an uncomfortable truth about connected TV advertising: The industry has been optimizing for the wrong metric. Somewhere along the way, ... read more

Brands still close the sale, but AI gets the first date and sometimes picks the outfit. ... read more

"Unscripted" TV shows are a challenge for brands, especially ones following real-life characters where real-life behavior before or during productions cause problems for producers. ... read more

Frankie Taylor Paul went from flying high on Sunday to crashing on Thursday. ... read more

The FBI wants your data; Agency-owned AI platforms may not be long for this world; and how much data is too much, anyway?  The post The New Data Buyer In Town; The Old Agency Buyer ... read more

The word transparency is bandied about across the media and marketing world, with marketers demanding it (or so they say), and agencies and tech firms insisting they deliver it. But it all feels sometimes like ... read more

The creator economy had been waiting for a moment like this. For years, influencer marketing had occupied an awkward position on media plans – big enough to matter, not established enough to defend. The measurement ... read more

The News/Media Alliance is testing a new path to AI revenue, signing a licensing deal that lets its 2,200 publisher members opt in to monetizing RAG-driven enterprise demand. The deal is with AI startup company ... read more

The standoff between Publicis Groupe and The Trade Desk is widely viewed as a transparency dispute, but that’s only the surface; deeper analysis shows it’s indicative of tectonic plates shifting. Related Insights ... read more

What really happens when AI agents are enlisted to negotiate ad deals? To find out, I created an interactive game that has actual Gemini-powered AI agents represent buyers and sellers in an advertising deal. Then ... read more

Creator agency Reign Maker Group and Hollywood talent agency Paradigm announced a series of joint signings, underscoring how representation models are evolving as agencies seek to diversify both their talent rosters and revenue streams. The ... read more