SAN JUAN, Puerto Rico – At the Beet Retreat San Juan, Beth Gross, head of commerce media at Yahoo DSP, described a business that is trying to serve two masters without upsetting either. On one ... read more

With more than 350 retail media networks now vying for advertiser dollars, the channel has become so saturated that brands risk cannibalizing their own organic visibility by over-investing in paid placements. That’s the cautionary message ... read more

The play "Data" sparks conversations about AI, surveillance, data tracking and predictive modeling. The ad tech world should be paying attention. The post Saying The Quiet Part Out Loud: AI Isn’t Neutral, So Let’s Stop ... read more

Even for the terminally online, it’s hard to keep pace with social media trends. But that only applies to terminally online humans. Marketers now have AI tools that can read and analyze posts at the ... read more

Not long ago, the biggest challenge with AI in marketing was access. Tools were expensive, immature or experimental. Most teams were running pilots simply to understand what was possible. Today, marketers face the opposite reality. ... read more

Tap-To-Pay TV Similar to Walmart and Vizio, Samsung Ads used its time on the NewFronts stage this week to unveil glitzy new features for streaming advertisers. The general idea being to drive performance – and ... read more

Philadelphia Cream Cheese has stopped paying for search ads, at least to prospective shoppers on Google. Over the past year, the Kraft Heinz-owned CPG brand has phased out its traditional search ad spend, opting to ... read more

The surge in AI content licensing marketplaces has created a new wave of opportunities for publishers — just not much money yet. “I think there’s a boom in companies who claim they will sell your ... read more

Yes, outcome-based pay is en vogue. But none of it matters if agencies aren’t using AI at the scale the economics require. And that only happens if clients are willing to pay for it. Most ... read more

A trove of documents published during an ongoing court case between WPP and a former employee, Richard Foster, has exposed the inner agency calculations around principal media — and the tensions between their business interests ... read more

The old search playbook is in free fall in the age of AI. Marketers aren’t cutting their search budgets — at least not yet. They’re just shifting how search dollars are spent. As generative AI ... read more

Reddit is launching several new shopping tools integrated into its year-old Dynamic Product Ad experience, as well as an integration with Shopify. ... read more

The Trump administration is fighting a lawsuit by the creators of the app EyesUp and Facebook group "ICE Sightings - Chicagoland," who claim that their reporting tools were removed by Apple and Meta Platforms due ... read more

Building on its "Sponsored Snaps" offering, the holistic ad feature is designed to boost brand exposure by utilizing multiple placements simultaneously. ... read more

Unless overturned, a ruling requiring Meta to face claims in Vermont will result in "immediate and severe consequences for the internet economy," the tech group NetChoice argues in papers filed this week with the Supreme ... read more

The 2026 Digiday Video and TV Awards finalists reflect a shift toward more immersive, audience-driven storytelling, where participation is as important as reach. Brands, publishers and agencies are embracing entertainment-first formats and designing content that ... read more

The 2026 Digiday Video and TV Awards finalists reflect a shift toward more immersive, audience-driven storytelling, where participation is as important as reach. Brands, publishers and agencies are embracing entertainment-first formats and designing content that ... read more

The new campaign for Dallas' hometown paper builds on a "This Is Home" theme featuring its long relationship with the community as well as its bespoke columnists and journalist staff. ... read more

SAN JUAN, Puerto Rico—Cross-media measurement requires multiple tools rather than one mechanism that answers all questions, encompassing modeling, uplift analysis, testing, and experimentation applied to different use cases within a comprehensive framework. “Cross media measurement ... read more

Gap became the first major fashion retailer Tuesday to announce a checkout integration in Google Gemini, allowing purchases through AI chat. ... read more

SAN JUAN, Puerto Rico – At a time when marketing tech stacks resemble overstuffed carry-ons, Maggie Summers, head of activation at Dentsu X, has a simple suggestion: stop collecting tools and start making decisions. Speaking ... read more

We've been in an abusive relationship with Facebook for years, so Hey.Cafe is a community that seems politely, genuinely happy to be there. ... read more

Advertisers want to make sure their connected TV ads perform. Enter “performance TV.” But the role of CTV in campaign performance doesn’t mean streaming will become a pure-play performance marketing channel like search, social media ... read more

For Samsung TV Plus, Samsung TV's operating system, the company says this is the first external CTV device partnership to offer this capability with Amazon. ... read more

Apple will launch an ad platform for Maps this summer, allowing agencies and brands to run campaigns in the company's Maps app. ... read more

But cost cuts, including an 11.5% staff reduction last year, encouraged investors to boost the company's stock price 25% after full-year earnings were released this morning. ... read more

The Federal Communications Commission  has approved the transfer of 10 local television broadcast licenses from Allen Media Group to Gray Media, TheDesk.net reports.  Allen Media Group announced the transaction last August after saying it had to sell off ... read more

The Pentagon announced it will move journalists from their dedicated workspace inside the building to work from a separate facility, The Washington Post reports. And while saying it will comply, it plans to appeal a ... read more

The ongoing dispute between NewsGuard Technologies and the Federal Trade Commission is now being fought in court, TVNewsCheck reports. NewsGuard, a media monitoring services, filed suit last month, accusing the FTC of “brazenly using its power ... read more

Grammarly has scrapped its Expert Review, an AI feature that suggests improvements to what users are writing, saying they are from celebrated authors, Nieman Lab reports. Technology journalist Julia Angwin filed a class-action lawsuit against ... read more

Publicis advising clients to avoid The Trade Desk in the name of “transparency” is a little like Pete Rose telling Bud Selig how to umpire a game. The point might land, but the perspective isn’t ... read more

Nearly half of marketers admit they have published AI-generated content without disclosing it and would happily do it again. ... read more

Recently, there have been perceived threats from FCC Commissioner Brendan Carr over news distortion and hints of license removals. The problem is in proving any of this. ... read more

News on the radio? It's like having press releases delivered to a TV columnist by fax machine. ... read more

Hotel chain Red Roof is using Zeta's new voice-activated AI agent to guide its campaign creation, deployment timing and audience development. The post How Red Roof Is Bringing In More Customers With Zeta’s Voice-Activated AI ... read more

Perhaps nothing can stay ad-free forever. Brave launched in 2016 as an open-source, ad-blocking, privacy-forward web browser to compete with Google’s Chrome. But in 2019, soon after Brave exited beta, it began introducing opt-in, rewarded ... read more

Debra Aho Williamson will be a keynote speaker at AdExchanger’s Programmatic AI conference, taking place May 18-20 at the Park MGM in Las Vegas. Register today if you haven’t already signed up! OpenAI’s ChatGPT, Microsoft’s ... read more

Google The Untouchable Penske Media, Chegg and the Helena World Chronicle brought speedy antitrust lawsuits against Google last year following the DOJ’s yearslong monopoly cases against Google Search and Google’s publisher ad tech services. The ... read more

The dawn of the agentic advertising era has led to a land grab, with industry practitioners now facing an increasingly fragmented marketplace of technical standards and interfaces.  And with headcounts across the board facing cutback ... read more

Subscribe: Apple Podcasts • Spotify What does it take to sell an influencer agency? That’s the question at the helm of this week’s Digiday Podcast. To answer the question, Jennifer Quigley-Jones joined the show ... read more

YouTube is releasing a Gemini-powered Creator Partnerships suite of tools designed to help brands more easily find the right creators to work with and automate parts of the process like matching and campaign management.  The ... read more

This story was first published by Digiday sibling Modern Retail. The escalating conflict among the U.S., Israel and Iran shows no signs of stopping soon, and that is being felt across the global energy markets. ... read more

Air purifier brand BlueAir and the New York Knicks make an odd couple. The Unilever-owned Swedish manufacturer recently signed up to become the NBA franchise’s first “air care” partner, part of a broader effort to ... read more

The timing couldn’t have been better for a charm offensive. Weeks after TikTok closed a deal to establish a new majority American-owned entity – ending a years-long legal battle over its future in the U.S. ... read more

This week’s Future of TV Briefing looks at what is the TV universe study at the center of the recent drama surrounding Nielsen’s The Gauge TV viewership report. Measuring the universe Meta’s creator courtship, ... read more

Members can opt in to an agreement that would ensure they are compensated for use of their content. ... read more

The connected TV advertising market is booming, with spending projected to surpass traditional TV by 2028. But all those sophisticated targeting capabilities and premium ad formats that make CTV so appealing – could they actually ... read more

SAN JUAN, Puerto Rico – The passion of viewers alone will not close a deal as marketers seek business outcomes from their media partners, according to Richard Bertodatti, svp of multimedia and advanced ad sales ... read more

During their first combined NewFront event as a fully integrated company, Walmart and Vizio execs announced that unified account logins are coming to smart TVs using Vizio’s operating system. And that identity framework creates a ... read more

Dugan will begin by incorporating ads solutions within the ChatGPT consumer experience, according to his post on LinkedIn Monday -- currently in its first phase of testing. Dugan enters his new role as the VP/head ... read more

Last week, a jury in California found that Musk purposefully manipulated Twitter's share price and may be ordered to pay former shareholders upwards of $2.6 billion in damages. ... read more

The real-estate brand's multiyear partnership builds on "Someday Starts Today." ... read more

A federal judge has dismissed an antitrust lawsuit by newspaper publisher Helena World Chronicle LLC and community news publisher Emmerich Newsapers, which claimed Google monopolizes a market for online news. ... read more

Virginia says a district court judge blocked enforcement of the time limits "based on a threadbare record and untested contentions." ... read more

The age-old question for streaming TV advertisers is, how to target the viewers they want while reaching the scale their businesses need. The quick-serve restaurant operator CKE, which owns Carl’s Jr., Hardee’s and the Red ... read more

OpenAI has hired David Dugan, a former ads lead at Meta, as the AI firm's vice president and head of global ads solutions. The move identifies the dominance large language models will have on advertising ... read more

For most of modern history, we operated with a shared baseline of reality. That baseline is eroding in real time. ... read more

The Supreme Court on Monday turned away the search advertiser California Crane School, which had petitioned to revive its claims that Apple and Google conspired to avoid competing in paid search. ... read more

The new media-buying capabilities focus on integrating Google's Gemini AI model more fully into the Google Marketing Platform to help marketers better predict consumers' next steps and use agentic technology more effectively to match brands ... read more

Google got to talk about its two favorite things during its presentation at the IAB’s NewFronts on Monday: AI and creators. It announced multiple new features coming to YouTube and DV360 for CTV and video ... read more

Google got to talk about its two favorite things during its presentation at the IAB’s NewFronts on Monday: AI and creators. It announced multiple new features coming to YouTube and DV360 for CTV and video ... read more

COMvergence reports the Groupe's total new business (including wins, losses and retentions) was nearly $10.5 billion, dwarfing all competition. ... read more

FedEx delivers more than 15 million packages per day in the US. It runs one the largest, most time-sensitive logistics networks on planet Earth. Last year, it had a 95.3% on-time score for package delivery ... read more

When Truthset revealed that IP-to-postal matches are accurate only 13% of the time, it exposed an uncomfortable truth about connected TV advertising: The industry has been optimizing for the wrong metric. Somewhere along the way, ... read more

Brands still close the sale, but AI gets the first date and sometimes picks the outfit. ... read more

"Unscripted" TV shows are a challenge for brands, especially ones following real-life characters where real-life behavior before or during productions cause problems for producers. ... read more

Frankie Taylor Paul went from flying high on Sunday to crashing on Thursday. ... read more

The FBI wants your data; Agency-owned AI platforms may not be long for this world; and how much data is too much, anyway?  The post The New Data Buyer In Town; The Old Agency Buyer ... read more

The word transparency is bandied about across the media and marketing world, with marketers demanding it (or so they say), and agencies and tech firms insisting they deliver it. But it all feels sometimes like ... read more

The creator economy had been waiting for a moment like this. For years, influencer marketing had occupied an awkward position on media plans – big enough to matter, not established enough to defend. The measurement ... read more

The News/Media Alliance is testing a new path to AI revenue, signing a licensing deal that lets its 2,200 publisher members opt in to monetizing RAG-driven enterprise demand. The deal is with AI startup company ... read more

The standoff between Publicis Groupe and The Trade Desk is widely viewed as a transparency dispute, but that’s only the surface; deeper analysis shows it’s indicative of tectonic plates shifting. Related Insights ... read more

What really happens when AI agents are enlisted to negotiate ad deals? To find out, I created an interactive game that has actual Gemini-powered AI agents represent buyers and sellers in an advertising deal. Then ... read more

Creator agency Reign Maker Group and Hollywood talent agency Paradigm announced a series of joint signings, underscoring how representation models are evolving as agencies seek to diversify both their talent rosters and revenue streams. The ... read more

This story was first published by Digiday sibling Modern Retail. Change is afoot at one of the world’s largest e-commerce companies as it shifts its business model to adapt to the agentic AI era.  During ... read more

The science-fiction adventure film - expected to deliver $50 million to $60 million - became the top-grossing domestic movie of the year so far. ... read more

The science-fiction adventure film - expected to deliver $50 million to $60 million - became the top-grossing domestic movie of the year so far. ... read more

A federal judge has ruled that key parts of the Defense Department’s media policy are unconstitutional, the New York Times reports. The Times, which filed a lawsuit accusing the Pentagon of violating the First and Fifth Amendments, is ... read more

The squabble erupted into public view last week when a Publicis Groupe memo leaked that indicated it was no longer recommending that clients use The Trade Desk for DSP and related services. ... read more

Stagwell has chosen Applovin’s Axon in an effort to provide clients with a transparency measurement and reporting tool for mobile campaigns, Insider Monkey reports. Axom reaches 1 billion users per day via mobile apps and ... read more

WordPress.com will allow AI agents to draft, edit and publish content on clients’ websites, the firm announced on Friday, TechCrunch reports. The web hosting platform will also let users manage comments, update metadata and manage comment. This ... read more

Intuit won a legal victory on Friday when the 5th U.S. Circuit Court of Appeals threw out a Federal Trade Commission barring Intuit, the maker of the Turbo Tax tax preparation software from advertising the ... read more

The entire staff is being laid off, putting more journalists on the street. ... read more

U.S. omnichannel retail media is projected to generate $71.67 billion in 2026, as retailers work to unify in-store and digital operations. But, with more than 240 networks now vying for advertiser dollars, retail media is ... read more

SAN JUAN, Puerto Rico — Pause ads might just be the ultimate form of advertising kindness to both marketers and CTV viewers alike.. “The results we saw is our pause ad experience drove 79% lower ... read more

The White House released policy guidelines on Friday calling for blocking state laws that regulate AI. It also recommended safeguards for children and consumer protections for energy costs. ... read more

Nielsen, which delayed a recalibrated version of its monthly Gauge from this week to next, is now delaying it until September. ... read more

Eighty percent of Google Ventures investments in Europe are in AI or AI-native companies that seem to be doing something new or in a way that could not have been done before. ... read more

Bluesky announced that it raised $100 million in a Series B funding round last April, allowing the company to add developers and build out its protocol functionality. ... read more

Bluesky announced that it raised $100 million in a Series B funding round last April, allowing the company to add developers and build out its protocol functionality. ... read more

"The Communications Act explicitly denies the Commission any 'power of censorship' or power to 'interfere with the right of free speech,'" the ACLU and others say in a letter to FCC Chair Brendan Carr. ... read more

Shopping queries on AI platforms are growing faster than any other category and referral traffic is converting at higher rates,. This shows advertisers must tackle another new channel, according to marketing agency Skai. ... read more

A federal appellate court has granted Meta Platforms' petition to review a ruling requiring the company to face claims by Facebook users who say they were duped by fraudulent ads. ... read more

Google's quest to create a universal assistant could be the reason it reportedly restructured the team behind Project Mariner, a research prototype browser extension from Google DeepMind and AI agent for the Chrome browser that ... read more

New York, NY — Friday, March 20, 2026 — AdExchanger has renewed its partnership with the US chapter of The Women in Programmatic Network (TWIPN) for 2026, expanding collaboration across its flagship industry gatherings and ... read more

Stop treating your agency like a traditional partner. If they are selling you "owned" inventory, the rules of engagement must change. ... read more

In a matter of weeks, the only perceived economic bright spot for American voters - gas prices - has gone from not-so-bad to not-so-good, finds Ipsos' tracking team. ... read more

The trial will focus on allegations that Bollore provided discounted communications services via Havas to two African country presidential contenders (both won) in exchange for contracts to run shipping port concessions. ... read more

Radio is the most trusted medium, with 85% of Americans finding it trustworthy or very much so, Radio Ink reports based on Katz Radio Group’s 2026 Media Trust Study. It is followed by newspapers (77%), ... read more

Traffic is plummeting for seemingly resilient publications, including Digital Trends (97%) and The Verge (-85%). But traffic decline doesn’t necessarily mean business decline, Fast Company writes. The Verge, an early questioner of AI’s impact on content, is pursuing a four-point strategy that includes a ... read more