The trending topic of deal curation has taken the ad industry by storm lately as media buyers seek to separate the open web’s wheat from the chaff. But some publishers have griped about their lack ... read more

Traditional segmentation, like age, gender, and interests, has a weak connection to purchase. The shift is toward AI look-a-like model, instead of broad demographic buckets, ... read more

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CBS News ombudsman Kenneth Weinstein has remained quiet through all the turmoil. As an "internal advocate" of sorts, he reports issues privately to CBS execs. Is that enough? ... read more

As many organizations struggle to see significant ROI from basic generative AI applications, martech leaders hope AI agents and agentic tech will deliver significant operational efficiencies, Gartner says. ... read more

While the current administration has discouraged many marketers and organizations from showing support for the LGBTQ+ community, including during Pride month. But media and ad experts say that the community's growth in size and purchasing ... read more

Nearly 69% of parents use screens while cooking. More than 65% use them while managing household tasks. Over 57% use them to calm children down. More than half use them as a reward. ... read more

The move comes less than a year after splitting NBCU into two public companies - NBCUniversal and Versant - although they continue to operate with a joint ad-sales agreement. ... read more

AI is rapidly moving from promise to practice in streaming TV advertising, reshaping how campaigns are planned, executed and experienced. But as adoption accelerates, there remains no clear answer to what success actually looks like ... read more

When James Van Der Beek died of colorectal cancer this past February at age 48, an entire generation mourned. ... read more

CANNES, FRANCE – If Cannes Lions is supposed to be the advertising industry’s annual celebration of creativity, this year’s festival added another attraction: investment bankers quietly checking their phones between yacht parties. According to Terry ... read more

As agentic advertising gains momentum, publishers now face a familiar quandary in a new form. The promise of agentic advertising is appealing. If software can automate planning, packaging, forecasting, proposal generation and campaign execution, publishers ... read more

Apple abandoned its ad network; Did Cannes Lions abandon its creators?; and CMOs decide how much to abandon creative budgets. The post They Look Like Ants From Up Here; Watch Out For Confused Creators appeared ... read more

Somewhere in Cannes over dinner, one ad exec asked the question nobody likes asking out loud: would anyone actually notice if they just didn’t turn up to any of this? They weren’t being cynical. If ... read more

Last year, Unilever laid out an ambitious World Cup strategy, not long after declaring it would devote half of its media spend to social and creator marketing. As the official personal care brand of ... read more

The topic of AI was inescapable no matter where you went during last week’s Cannes Lions, and very much was said on panels, along the Croisette and in the suites and meeting rooms of the ... read more

Somewhere in Cannes over dinner, one ad exec asked the question nobody likes asking out loud: would anyone actually notice if they just didn’t turn up to any of this? They weren’t being cynical. If ... read more

The "Supergirl" trailer on YouTube has 28 million views so far, compared to the "Toy Story 5" trailer from Pixar, which now has 24 million views. ... read more

A coalition of news publishers has sued OpenAI and Microsoft claiming that they "systematically and secretly crawled" hundreds of news websites to scrape information to train their AI programs, The Wrap reports. The publishers, who allege this was ... read more

A new Nebraska law designed to protect children from social media has been blocked by a federal judge on First Amendment grounds, Nebraska Public Media reports. The states Parental Rights in Social Media Act was ... read more

The traffic-referral model that drove digital advertising was laid to rest last week at the Cannes Lions International Festival of Creativity in France, The New York Times reports. The focus shifted from how to win human attention ... read more

Two senators from opposing parties are calling for a federal probe into Polymarket’s allegedly deceptive marketing practices, The Wall Street Journal reports. “The public-facing behavior alleged here does not resemble a sober financial market designed for hedging ... read more

Highlights include Key Moments, an AI-powered feature that helps explain the pivotal plays and momentum shifts that shape a match. ... read more

CANNES, France — You know the old playbook of showing consumers product ads on white backgrounds and hoping for the best? Apparently, younger shoppers want immersion, personalization, and the thrill of discovery – not a ... read more

Signal loss used to be something the industry managed around. Now, with AI in the mix, it’s becoming something you can actually monetize. AdExchanger Editorial Director Sarah Sluis sits down with Fabrice Beer-Gabel, SVP of ... read more

The ads humorously promote Anthropic's no-ad policy in its Claude AI platform, suggesting other AI platforms should follow suit. ... read more

Siding against Meta Platforms, a federal judge this week rejected the company's request to throw out a lawsuit accusing it of violating Illinois biometric privacy law by allegedly collecting "voiceprints" from Messenger users. ... read more

The French president delivered a video address after France received the Cannes Lions Country Of The Year Award. ... read more

Google and TikTok are urging a federal appellate court to reject a request by parents to revive a lawsuit alleging that the platforms failed to remove dangerous material, including videos that depict people strangling themselves. ... read more

Google and TikTok are urging a federal appellate court to reject a request by parents to revive a lawsuit alleging that the platforms failed to remove dangerous material, including videos that depict people strangling themselves. ... read more

Interestingly, they are all publishers that would be characterized as right-wing: The Daily Caller, The Washington Examiner and National Review. ... read more

More and more, the question is not whether audiences will see your content. It is whether artificial intelligence will reference it. ... read more

Across industries, consumers are revolting against AI algorithms that treat them like wallets to be optimized in real time. ... read more

Buying platforms often do not include audio as a major part of their ad inventory. A recent partnership could change this, with separate data that makes the case stronger by showing how audio increases a ... read more

CANNES -- Despite all the talk about AI, creators, data, performance and community here, I heard many of the same questions - and platitudes - I was hearing 30 years ago. ... read more

In terms of 'sign ups of new or returning subscribers,' the top two highest-performing services of the last 12-month period have been Paramount+ and Peacock -- averaging 2.5 million and 2.4 million respectively. ... read more

In terms of 'sign ups of new or returning subscribers,' the top two highest-performing services of the last 12-month period have been Paramount+ and Peacock -- averaging 2.5 million and 2.4 million respectively. ... read more

The move completes the planned leadership transition to Tyler Turnbull, who succeeded Lee as CEO of McCann when Omnicom completed its acquisition of Interpublic late last year. ... read more

A movement within the ad industry is bringing ad buying into supply-side platforms, lowering costs per impression and increasing ad visibility by using a brand's data to create bidding instructions based on predictions and value ... read more

Meta is reportedly accelerating its shift toward an AI-powered content moderation and ad-review strategy, rerouting more of its human review requests to large language models by the end of the year. ... read more

Turns out, Russia's social design agency wants all three. Read how they're already solving for the "two-audience problem" here. ... read more

Authenticity. Outcomes. Workflow….and containerization? After a week sweating on the Croisette, the AdExchanger team offers you a sweat-free synopsis of the 2026 Cannes Lions. The post 2026 Cannes Lions: Authenticity In The Age of AI ... read more

CANNES -- I spoke with agency, marketer and tech leaders here to find out what the next version of the business will look like. Here's my take. ... read more

The Media Network of the Year award is won by the network whose agencies accrue the most points for shortlisted and awarded entries in the Media Lions. ... read more

Now long out of office, President Obama is still the nation's Comedian In Chief as he takes up a starring role in Larry David's new HBO series "Life, Larry and the Pursuit of Unhappiness." ... read more

Asia took bronze, silver and gold in the Young Lions media award this morning, including South Korea's Cheil's gold for "The Note: I'm Here." ... read more

As much as consumers complain about AI-generated content, advertising experts say AI still has an important place in video creation and production, including for ads. But using AI in content without turning off consumers is ... read more

Since Publicis Groupe is acquiring LiveRamp, many brands will likely find themselves in the market for a new independent vendor for audience and identity data. Plus: FIFA’s controversial ad-filled hydration breaks twice per every World ... read more

Bose CMO Jim Mollica hasn’t used a creative agency in four or five years, he told Digiday. One CPG CMO, overheard at a dinner this week, said they no longer believe in agencies of record. ... read more

Subscribe: Apple Podcasts • Spotify Creators are no longer a media channel or transaction. It’s an entirely new marketing mode — at least that’s what the infrastructure behind Unilever’s creator strategy indicates. Call it a transformation. ... read more

Amazon is pushing deeper into the middle of TV and audio ad deals, rolling out a new measurement tool for streamers while tapping iHeartMedia’s 1,000-plus sellers to put its streaming inventory on more media plans.  ... read more

For competing apparel brands Nike and Adidas, the World Cup is a golden opportunity, but one that finds the rivals in very different positions. An apparent recovery last October, when revenues increased 1% amid a ... read more

Brand marketers underwrite the ad industry’s creative endeavors. But many still aren’t sure they can justify the output of their creative agencies to C-suite colleagues. According to a survey of senior marketers conducted by measurement ... read more

Broader permissions would give Google more options to use publishers' content, including the ability to train its AI models. ... read more

Broader permissions would give Google more options to use publishers' content, including the ability to train its AI models. ... read more

The New York Times has amended the copyright lawsuit it filed in 2023 against OpenAI and Microsoft, the Times reports. The new Times filing accuses Microsoft of encouraging OpenAI to train its AI system with articles from the Times and providing services ... read more

FCC Chairman Brendan Carr has accused Disney of running a “campaign of misinformation” about two investigations the FCC is conducting into it, The Guardian reports. Ads run by owner ABC drew 51,000 comments about the probe into ... read more

Gross cost has long the standard financial metric for traditional media, but its past usefulness is no reason to retain it, TVNewsCheck writes. The reason is that gross cost, based on a 15% agency commission ... read more

Canva has debuted Canva Grow 2.0, which allows users to create ad campaigns and publish them to TikTok, LinkedIn and Meta without leaving the Canva app, The Verge reports. The firm is also expanding further ... read more

"The Act compels covered websites to speak the state's message on the highly controversial topic of 'potential negative mental health impacts' of social media on users, which is the subject of intense scholarly and social ... read more

The Texas App Store Accountability Act is a "full-scale, first-of-its-kind assault on the First Amendment," the Computer & Communications Industry Association said in papers filed late Wednesday with the Supreme Court. ... read more

Smart TVs, refrigerators and other home appliances may pester you with marketing and perhaps even check your presence in the room using a front-facing camera. But at least the hardware is cheap! That’s the promise. ... read more

Developed by Infosys, the hub is a proprietary destination for CMOs to share, organize and access peer-to-peer marketing insights. ... read more

Forget singularity. The future is circularity - or recommerce - fashion marketer Stella McCartney and eBay's Jamie Iannone told Cannes attendees this morning. ... read more

Google rolled out additions to its agency administration features in Merchant Center for Agencies, which initially launched in March to streamline workflows. ... read more

Everyone at Cannes is talking about AI — but CivicScience CEO and founder John Dick says the industry is missing its most important stakeholder: the consumer. Drawing on survey data, Dick argues AI may be ... read more

Three lines should appear on every 2026 media plan that don't appear today. The first: citation share by engine, the new share of voice. ... read more

"This is a reality TV show waiting to happen," fashion marketer and eBay booster Stella McCartney quipped, elevator-pitching the "weirdest things" sold on eBay. ... read more

Automated, agentic transactions actually give more importance to the human relationship parts of ad buying and selling. ... read more

AI and agentic search capabilities are bringing parents more ways to purchase back-to-school products. But for retailers and brands, tracking ROAS or ROI may not always add up. ... read more

Digital out-of-hone work is located in select World Cup host cities. ... read more

"13 Days The Musical" may or may not make it to Broadway, but it got a preview in Cannes today. The audience was blown away. ... read more

The campaign targets the FCC and its efforts to go after ABC because of its programming, urging viewers to scan a code that links to the agency's public comment page. ... read more

The thieves and half a million stolen KitKat bars remain at large, but the jury praised the work for "rewriting the rules" of crisis communications. ... read more

CANNES, FRANCE — When viewers suffer through a poorly targeted or repetitive ad on a streaming service, they don’t blame Netflix or Disney. They blame the advertiser. That is driving a wave of creative personalization ... read more

Millions of people connect their TVs to the internet, but cable and satellite TV remain the service used most often overall. ... read more

Disney slipped around half a share point to 10.3% and NBCU/Versant Media remained the same with a combined 8.2% share. Fox, with its proposed Roku acquisition, would have a 9.9% share - for third place ... read more

Some of the thumbs-down reviews for David's new show, titled "Life, Larry and the Pursuit of Unhappiness," are savage. ... read more

"Gunsmoke" was the series with the most-streamed minutes on FAST platforms from Oct. 2025-April 2026, at 22.5 billion minutes on Pluto TV, according to Peer39, a digital media data company. ... read more

CANNES — The advertising industry has ballooned into a $1.4 trillion behemoth, powered by a broader coalition of global platforms that have proven surprisingly resilient against economic headwinds. While Google, Meta, and Amazon continue to ... read more

It’s no secret that large language models (LLMs) have gotten exorbitantly expensive. Companies are starting to limit their employees’ AI usage to save money; OpenAI has even discussed lowering the cost of tokens to retain ... read more

Audio advertising has a scale problem. While Spotify, Pandora and iHeartMedia dominate industry attention, roughly half of the ad-supported audio market sits outside those platforms.  Hundreds of streaming audio publishers, podcast creators and niche content ... read more

The Tech Revolution Will Be Televised  Every business considers itself a tech company these days. Remember Allbirds sneakers pivoting to AI? In the entertainment industry, the line between tech and media is growing especially murky. ... read more

MediaLink has spent years owning the art of wining and dining CMOs at Cannes. This year, it turned that same playbook on creators. UTA, its owner, hosted an invite-only dinner for more than 70 creators ... read more

Earlier this week — on Tuesday evening to be precise — several ad execs from both advertisers and agencies gathered at the Il Teatro restaurant in Cannes, France, to talk about what should happen now ... read more

The last of a series of partnerships and collaborations Omnicom Media rolled out during Cannes Lions 2026 has the media agency network co-developing a dynamic contextual content solution with NBCUniversal that aims to boost creative ... read more

Google’s World Cup brand campaign isn’t just another marketing bet on live sports’ biggest carnival. It’s also a tell. The tech giant is currently running a brand campaign throughout the tournament featuring Spain’s Lamine Yamal, ... read more

Subscribe: Apple Podcasts • Spotify A shift is underway across the ad industry. Platforms are rolling out more automated marketing tools, lowering the barrier to entry for advertisers to manage campaigns directly. Agencies, long since ... read more

This week’s Media Briefing looks at the real conversations publishers are having in Cannes – how much of the AI and agentic media buzz will turn into actual money, and what it all means for ... read more

Amazon has launched a program called Alexa+ Agentic Ads that it says will allow customers to make purchases without leaving the ad, Ad Exchanger reports from Cannes. The ads have a visual feature that appears on Amazon Echo Show device ... read more

Podcast host Libsyn claims that a campaign for a quick-service restaurant chain boosted awareness, purchase intent and brand favorability among Gen Z consumers, Inside Radio reports. The chain was not identified, but the company says ... read more

TikTok and fitness-tracking app Strava are launching a pan-European "Local Movement Fund" in which both companies will fund local clubs and fitness communities and tap creator-ambassadors specializing in exercise content. ... read more

Meta has begun testing a stand-alone AI-powered companion app designed to be a "homebase" for Facebook creators looking to build their audiences on the tech giant's flagship platform. ... read more

Meta has begun testing a stand-alone AI-powered companion app designed to be a "homebase" for Facebook creators looking to build their audiences on the tech giant's flagship platform. ... read more

"Americans expect privacy when it comes to their reproductive health information," four individuals who visited Planned Parenthood's website allege in a class-action complaint. ... read more

The Weather Channel remains the most trusted news source even as overall trust in media declines, YouGov reports. The 2026 Trust in Media survey by YouGov found that Americans are 50% more likely to call The Weather Channel trustworthy than untrustworthy. PBS ... read more

Elisabeth Murdoch, a member of the Murdoch media family, is one of a group of strategic investors backing Piers Morgan’s effort to turn Piers Morgan Uncensored, a YouTube talk show, into a global media network, Inc. reports. ... read more

Elisabeth Murdoch, a member of the Murdoch media family, is one of a group of strategic investors backing Piers Morgan’s effort to turn Piers Morgan Uncensored, a YouTube talk show, into a global media network, Inc. reports. ... read more

The main idea: One week before this year's Super Bowl, fans were invited to create in-app Super Bowl commercials. Record-breaking sales ensued. ... read more

Dentsu's proprietary audience strategy platform, Dentsu.Audiences, will be integrated with CreatorIQ's influencer marketing software platform. ... read more