Pub Crawl In ad tech, everything is becoming, well, everything. Viant has released a publisher data feed and dashboard-style product called Viant Publisher Solutions or VPS for short, because why not. The tool provides feedback ... read more

Sports sponsorships have long been reserved for big brands with big budgets to match. Increasingly, some marketers are looking for alternative routes onto the field.  Take DUDE Wipes. Back in May, the flushable wipes brand ... read more

Accenture’s acquisition of Whaler has triggered the usual speculation about consulting firms eyeing the agency business. But it’s only part of the story. The more interesting question is why now. Consulting firms have never ... read more

This story was first published by Digiday siblings ModernRetail and Glossy The entire retail media industry, from networks to agencies and tech platforms, is showing up in full force to promote brands during the World ... read more

AI clones are creating a new fault line in the creator economy. On one side are creators who are licensing digital twins to take brand deals, talk to fans and even show up to meetings ... read more

HP Inc. has appointed Publicis Media as its global media agency following a competitive bidding process, HP announced, according to Guru Focus. This marks the end of a 17-year relationship with Omnicom Media Group. Publicis Media as ... read more

Nick Bilton, the new head of “60 Minutes,” has hired Kelly Funke, a TV production consultant, to help manage his transition, Reuters reports. One staffer said Funke’s role is to “fix the trust” with staff following newsroom ... read more

Radial Entertainment has named Brendon Thomas as chief revenue officer, MediaPlayNews reports. Previously, Thomas was senior vice president of distribution and business development at Paramount Global. He is the second top Paramount executive to join ... read more

Rematch, a grassroots sports media platform founded in 2017, has raised $3 million in a funding round, the goal being to fuel its international expansion and build its artificial intelligence capabilities, Pulse2 reports. Rematch has ... read more

LinkedIn is launching its first native Creator Marketplace to help brands find and work with relevant creators, and to discover both organic and sponsored content that features their brand. ... read more

For the next month, Snapchat will attempt to engage sports and soccer fans with content and features dedicated to the 2026 World Cup, planning real-time on-the-ground creator coverage, player partnerships, themed Lenses, and in-person events ... read more

Consumers trust independent third-party sources much more than AI or brands when a brand says one thing and an AI chatbot says another. Consumers do not automatically believe either source in this situation, and end ... read more

Meta wants to immediately appeal a decision requiring it to face claims by Android users who said they were secretly tracked on mobile websites. ... read more

"Each day SB 2420 is in force, minors are denied access to news, educational content, and platforms for creative expression," students argue in an emergency petition to the Supreme Court. ... read more

WPP said Shah will work with WPP's management team and board on developing a strategic plan for competing effectively and achieving long-term growth. ... read more

Organic impressions - not paid media ad impressions - have become the currency for brand citations that serve up in AI-based engines, as recommendations have become the first "impression" a brand makes with a consumer. ... read more

Publicis acquired LiveRamp. Ogilvy invested in sports and creator-focused agency Article 41. Earlier this month, Accenture Song acquired creator and social agency Whalar. At first glance, these transactions appear unrelated. In fact, many industry observers ... read more

The "closed proof of concept" launched Thursday, allowing select advertisers to measure how YouTube video reach and awareness campaigns influence the retailer's sales. ... read more

No, my headline isn't a typo. It was just a way of piquing your interest about a new kind of, well, "peak TV." ... read more

Agentic systems and the scarecrow from “The Wizard of Oz” have more in common than you might think: They’re both in dire need of a brain. At least, Innovid thinks so. Last year, Mediaocean-owned Innovid, ... read more

With an anticipated viewership of more than 1.5 billion people, the 2026 World Cup is expected to represent the most-watched live event in history. For advertisers, that creates an obvious opportunity to reach soccer fans ... read more

Hot on the heels of its live-streaming support of President Trump's UFC event on the White House Lawn, Paramount is partnering with the patriotic prez to air his "Presidential 1776 Award" show on CBS. ... read more

The top-ten shows in minutes streamed per season this year on a broadcast network or exclusive streaming platform are mostly evenly split, according to Luminate, at 5 each for both broadcast and streaming. ... read more

Despite the ubiquity of artificial intelligence in marketing materials over the past three years, its application within advertising is arguably much more established than many industry observers realize. Related Insights ... read more

For years, the advertising model was contextual. If an insurance provider wanted to sell its product, it would prioritize advertising on insurance-related sites. The thinking was that you had to go where the signals were ... read more

Not On My Dime Marketers are increasingly using AI, but mostly for low-stakes tasks, not media-buying decisions.  A Digiday survey of more than 100 marketers names data analysis and content creation as the most popular ... read more

Dove Men is activating what could be considered a small army of content creators for the FIFA World Cup. The Unilever-owned personal care line has hired hundreds of creators from mega creators, like Marshawn Lynch ... read more

This week’s Media Briefing will look at why publishers including The Wall Street Journal, Fortune and Bloomberg are testing putting video behind the paywall to drive and retain subscriptions and adapt to shifting audience habits. ... read more

Made-for-advertising websites have found a new way to lure users in: AI-generated “girlfriend ads.” According to a report from DoubleVerify, these sites are running suggestive creative featuring AI-generated women who promote personalized companionship and customizable ... read more

This story was first published by Digiday siblings Glossy and Modern Retail. The 2026 FIFA World Cup kicks off today and will continue until July 19, with matches held in 16 cities across the U.S., ... read more

In the strongest result for an NBA Finals Game 3 since 1998, with a peak audience of 26.3 million for the closing minutes - up 159% vs. Game 3 a year ago. Game 3 is ... read more

Creative Artists Agency (CAA), said to be the world’s largest talent agency, is partnering with investment firm Integrated Media Company to launch a $250 million holding company to back creator economy businesses, according to The Hollywood Reporter. The ... read more

Creative Artists Agency (CAA), said to be the world’s largest talent agency, is partnering with investment firm Integrated Media Company to launch a $250 million holding company to back creator economy businesses, according to The Hollywood Reporter. The ... read more

LinkedIn has debuted a team of marketing experts called BrandWorks that it expects to hit an annualized run rate of $100 million in the next fiscal year, Reuters reports. The goal is to deliver higher-performing ... read more

LinkedIn has debuted a team of marketing experts called BrandWorks that it expects to hit an annualized run rate of $100 million in the next fiscal year, Reuters reports. The goal is to deliver higher-performing ... read more

LinkedIn has debuted a team of marketing experts called BrandWorks that it expects to hit an annualized run rate of $100 million in the next fiscal year, Reuters reports. The goal is to deliver higher-performing ... read more

News consumers who used AI systems to verify facts were less able to detect misinformation when they stopped using AI chatbots, MIT Media Lab has found. By week four of the study, their performance had ... read more

Pennsylvania legislators are considering a variety of measures to raise revenue, including a 5% tax on companies that sell digital advertising in the state, a measure that is moving through the house with bi-partisan support, ... read more

Pennsylvania legislators are considering a variety of measures to raise revenue, including a 5% tax on companies that sell digital advertising in the state, a measure that is moving through the house with bi-partisan support, ... read more

To drive greater engagement around its AI and virtual reality wearable products, Meta has announced the launch of over 50 dedicated experiential Meta Lab spaces within current Best Buy locations in the U.S. and Canada. ... read more

"Critical Mass, Omnicom's premier digital experience and AI innovation agency, now leads the activation practice, retaining and maintaining the RAPP, MRM, and Targetbase brands as distinct operating brands under its leadership." ... read more

Adelaide, a data and analytics firm specializing in attention-based metrics, on Tuesday launched pre-bid targeting tools in Amazon's demand-side platform (DSP). ... read more

A new integration moves attention and data metrics from measuring how users process ads to where inventory is filtered, so it can adjust bids in real-time. This allows advertisers to use predictive models and automated ... read more

A judge rejected requests by Meta and Google's YouTube to overturn a verdict finding the companies liable for harming a young woman's health by designing their services to be addictive. ... read more

Pinterest will now allow creators to connect their Amazon Storefronts directly to their Pinterest accounts. By automatically applying the creator's Amazon affiliate link to any eligible Amazon product they tag, creators make a portion of ... read more

Pinterest will allow creators to connect their Amazon Storefronts directly to their Pinterest accounts. By automatically applying their Amazon affiliate link to any eligible Amazon product they tag, creators will make a portion of the ... read more

Original programming will be distributed across YouTube, Instagram, and TikTok via MLB Players and athlete-owned channels. ... read more

Newsroom leaders say they want stronger audience relationships, but their production systems still behave as though homepage traffic circa 2012 is about to make a triumphant comeback. ... read more

Ta-Nehisi Coates, Junot Diaz, Laura Lippman and other authors are asking a federal judge to authorize an appeal of his pro-Meta ruling in a dispute over the tech company's alleged use of pirated books to ... read more

OpenAI’s speed dating tour of ad tech has a new match: LiveRamp. The data matching firm — and potentially Publicis-owned — is the first independent ad tech company to pipe conversion data into OpenAI’s conversion ... read more

The agency will be aligned with the holding company's own specialist in the field, Havas Play in North America. ... read more

The moment a consumer starts dreaming about their next vacation might be the most valuable real estate in advertising. Not too early, not too late – somewhere in the middle of the travel planning journey, ... read more

The frequency problem in CTV is neither new nor a secret. The core issue is structural. ... read more

In the old days, Nielsen could make a new media supplier "currency." These days, it's MRC accreditation. Point-of-Care is a case in point. ... read more

We finally got to see what happens when a journalist stands their ground in the face of Trump's lies. He calls them "stupid" or "crooked," gets up and storms out. ... read more

For the first time, advertisers can buy Samsung Ads' smart TV home-screen placements programmatically through major demand-side platforms including the Trade Desk and Google's DV360, powered by Magnite's SpringServe, the company says. ... read more

Understanding where a brand appears, and why, has become essential as AI and agentic services reshape search. Brand and company citations have become increasingly important in ChatGPT and Google AI Overviews. ... read more

The solution - Dentsu stressed it is not a full-blown agency - will be comprised of a small team led by Christine Cotter, most recently president of social innovation at WPP's Ogilvy. Earlier she was ... read more

Paramount Skydance reportedly has an alternative plan to sell off kids cable TV networks Nickelodeon and The Cartoon Network. ... read more

Kartel was founded in 2024 and is now helmed by longtime TV executive Kevin Reilly, who joined the startup last year as CEO. ... read more

Samsung Ads is making its home screen ads available programmatically, the company announced on Wednesday. The post Home Screen Ads On Samsung TVs Will Soon Be Available Programmatically appeared first on AdExchanger. ... read more

Most competitive intelligence is backward-looking. Earnings calls tell us what happened last quarter. Annual reports tell us where budgets went last year. Traditional competitive intelligence tools often focus on creative libraries, estimated spend or campaign ... read more

The world of political advertising is still a little old-school. First off, their fundraising methods still seem to be heavily reliant on generalized calls and texts. At least, that’s my assumption based on the number ... read more

LinkedIn is making a late but logical move to own B2B creator infrastructure before someone else does. As of today, the platform has launched its first creator marketplace, making creator discovery easier — or at ... read more

You don’t usually hear someone talk about peptide serums, CAC and customer lifetime value in the same breath. But that’s a normal day for Alexa Raff, CMO of goop, the wellness and lifestyle brand co-founded ... read more

Can I have your attention? Because your attention is becoming an actual currency for ad deals. That’s the pitch for the attention measurement provider Adelaide, which, on Tuesday, announced that pre-bid targeting using its proprietary ... read more

Bending Reality Bending Spoons, an Italian digital media conglomerate, filed for IPO this week.  In a world overcome by AI, Bending Spoons is a bet on good-old web properties like AOL, Eventbrite, Vimeo and others. ... read more

This week’s Future of TV Briefing looks at how this year’s upfront sets up for outcome-based buying in future upfronts. The outcomes upfront Scott Pelley’s exit interview, Accenture Song’s Whalar acquisition and more ... read more

The 2026 World Cup kicks off on June 11, and the global soccer event is posing thorny challenges for brands looking to activate around it. With games spread across the United States, Mexico, and Canada, ... read more

This story was first published by Digiday sibling ModernRetail Walmart executives are beginning to take a more international approach to growing the retailer’s higher-margin businesses, such as advertising, memberships and its third-party marketplace. On Thursday, ... read more

As AI is increasingly becoming embedded in marketing workflows, the technology is gaining more traction in specific channels and use cases than others. More than 4 in 10 marketers report using AI in their social ... read more

David Ellison, Paramount’s chief executive, promised "60 Minutes” correspondent Lesley Stahl that he will respect the editorial independence of the program, The New York Times reports. This is the first indication that Ellison is personally taking steps ... read more

Uber Advertising has introduced marketing tools that turn the app into a high-intent, competitive marketplace and retail media network. ... read more

Google on Tuesday introduced a direct integration between Google Analytics and Google Business Profiles, bringing local engagement data including phone calls, direction requests, bookings, and website clicks into the same reporting environment as web and ... read more

Google has introduced a direct integration between Google Analytics and Google Business Profiles, bringing local engagement data including phone calls, direction requests, bookings and website clicks into the same reporting environment as web and app ... read more

A new law requiring that all advertisements featuring people generated by artificial intelligence reveal that they are using a “synthetic performer,” has been implemented in New York State, The Independent reports. The bill, signed by ... read more

Comcast Advertising will integrate purchasing data from Affinity Solutions into LENs, its AI-powered audience discovery engine, the firms announced, TVTechnology reports. The arrangement combines viewership data from over 30 million Comcast households with Affinity’s transaction-level dataset of ... read more

Chief marketing officers are spending more on customer acquisition and growth and less on loyalty and retention, according to Gartner’s CMO Spend Survey, Marketing Dive reports. The survey found that 62% of media spend in ... read more

The Computer & Communications Industry Association and advocacy organization Students Engaged in Advancing Texas expect to ask the Supreme Court to block a state law requiring app marketplaces to verify users' ages and prevent minors ... read more

The Computer & Communications Industry Association and advocacy organization Students Engaged in Advancing Texas expect to ask the Supreme Court to block a state law requiring app marketplaces to verify users' ages and prevent minors ... read more

Local television covers many of the topics people discuss most frequently, creating a feedback loop between news consumption and everyday conversation. ... read more

MIAMI — Marketers like to imagine consumers carefully moving through a neat purchase funnel, progressing from awareness to consideration and finally to purchase. Consumers, meanwhile, are busy bouncing between social feeds, streaming platforms, search engines ... read more

If you're in the same boat you can always head to Lighthouse Creative's CANN'T Block Party In Brooklyn, NY on June 17. They'll have prizes, including a Grand Prix. ... read more

An Ohio appellate court rejected former state Attorney General David Yost's bid to revive a lawsuit alleging that Google wrongly gives preferential treatment to its own products and services in search results. ... read more

While AI may be "intelligent," it is not necessarily "wise," as wisdom requires judgement. ... read more

Financial investments in performance advertising are rising as AI-driven marketing methods lead to measurable gains in customer acquisition, incremental sales and retail traffic. The latest data from the Winterberry Group explains why. ... read more

The good news for U.S. brands is that U.S. World Cup viewers lead all nations when it comes to daily media consumption - averaging 5.8 hours of TV and online video, 3.5 hours of audio, ... read more

"Turns out it's pretty cool," comedian and TV host Conan O'Brien says of a series of B2B videos his Team Coco created for Adaptive Security. ... read more

The expansion, which is being led by the B2C segment, is also benefiting B2B experiential marketing, both of which are outpacing total marketing expenditures, according to new estimates from PQ Media. ... read more

The IPO will create pressure on OpenAI to continually update and monetize a newly launched ad infrastructure as it works toward the goal of building artificial general intelligence (AGI) tools. ... read more

Finding the right audience is hard. Finding an audience that barely exists in traditional research panels is even harder. That’s the challenge agencies face when clients want insights into highly specific consumer groups, such as ... read more

Could collective share grow to 50%-55% of overall upfront dollars - up from 42% for the 2025-26 market? Think sports, flexibility, frequency issues - and outcomes. ... read more

Could collective share grow to 50%-55% of overall upfront dollars - up from 42% for the 2025-26 market? Think sports, flexibility, frequency issues - and outcomes. ... read more

For years, independent agencies won business by being different from holding companies: agile, responsive and flexible, with closer client relationships. Today, clients increasingly expect their smaller agency partners to deliver many of the same capabilities ... read more

Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they're testing on large-language models like OpenAI's ChatGPT. The post Marketers Are Getting Used To AI In The Ad Stack appeared first ... read more

Only in the warming days of June could a summer CGI-based documentary series about dinosaurs ever come to network television. ... read more

Two things everyone loves: late-night snacks and retail media networks. Okay, maybe the latter is up for debate, but advertisers certainly love RMNs (within reason – there is such a thing as too many). But ... read more

Hey, Chief There’s been a major downgrade, if not borderline disappearance, of the CMO role atop many top brands.  But the job is morphing, not going away.  Take Hinge’s Chief Marketing and Communications Officer Tamika ... read more

When Publicis Groupe agreed to acquire LiveRamp for roughly $2.2 billion, the immediate reaction across ad tech was predictable: concern over whether one of the industry’s most important identity providers could continue to function as ... read more

Subscribe: Apple Podcasts • Spotify Over the years, the automated, data-driven ad buying process that is programmatic has crept into the human-led negotiations that make up upfront negotiations. That’s come to a head this year. ... read more