The Prebid Summit in New York City on Tuesday exceeded the event’s reputation for liveliness. That reputation was cemented last year, when the Prebid Summit was roiled by controversy after The Trade Desk had forked ... read more

Google won’t have to break up its SSP and ad server. So this week, Prebid unveiled its plan to help Google fulfill the court’s requirements at its annual Prebid Summit. Then: how brands are using ... read more

Brands will need to know their audiences, substantiate their claims and recognize that not every controversy requires a corporate statement. ... read more

'Universal Cart' will change ad targeting and where the data sits. When a consumer abandons a cart using this system, it changes the retargeting landscape for advertisers in several major ways. ... read more

Many believe CTV cannot drive direct business-outcome results the same way that search and social media do. ... read more

Prime time is coming to the feed. On Thursday, Meta announced a new feature, called Ads Super Burst, that lets advertisers lock in a window of between three and 24 hours on a single day ... read more

Total TV spending has gained $872.2 million this year compared to 2024. Republicans currently account for 54% of that total spend at $1.98 billion, with Democrats at 46% ($1.75 billion), for a total of $3.73 ... read more

It ranked as one of the stupidest ideas of President Trump's second term, but now, the plan to livestream the execution of the Fort Hood shooter who killed 13 people in an unprovoked attack in ... read more

Social-native brands love microdramas; Free games will show you more ads if they think you’re worth more; And gambling ads are taking over ESPN. The post Microdramas Bid For Big Bucks; The Truth Behind Mobile ... read more

As AI transforms how consumers search and shop, Wirecutter wants to be more than a product review site built on affiliate links. The New York Times-owned brand is expanding into new verticals, story formats and ... read more

This week’s Media Briefing looks at what publisher execs discussed during Digiday’s Town Hall held in London this week, regarding new ways to measure audeince value, the risks of blocking AI crawlers and more. ... read more

Somewhere down the line, a brand will probably hire Dentsu as its global entertainment agency, with a brief that has nothing to do with the creative or media accounts. That would have sounded far-fetched a ... read more

Related Insights Digiday @ Advertising Week Apple’s secret blocklist is the talk of Advertising Week New York (mostly off the record) Read More The digital media industry’s Fall conference ... read more

A new study shows consumers view their favorite episodic content creators as if they were their friend, trusting their brand recommendations just as much, if not more. ... read more

A new study shows consumers view their favorite episodic content creators as if they were their friend, trusting their brand recommendations just as much, if not more. ... read more

Party political committees will receive advertising cheaper rates thanks to a Wednesday decision by the Supreme Court, The Hill reports. Both parties will receive the cheaper rates, but the ruling is seen as a victory ... read more

The Trump administration suffered a defeat in federal court when U.S. District Judge Timothy Kelly ruled that the White House cannot ban MS Now, CNN and Politico, MS Now reports. Kelly stated that the ban ... read more

Fox Corp. shareholders have approved the $22 billion equity acquisition of Roku, a deal that is expected to close by mid-2027, MediaPlayNews reports. The merger will combine Fox assets, including live news, sports and Tubu stream ... read more

Reality TV star Bethenny Frankel is launching a “direct to consumer” media company called Bethenny Media, The Hollywood Reporter writes. The new firm will connect “content, commerce, brands and equity in one place,” Frankel says. ... read more

The advertising industry could be racing toward a future where autonomous software agents discover inventory, optimize campaigns, and execute buys with minimal human intervention. But even the most bullish practitioners acknowledge the technology is still ... read more

To understand how much outdated information brands leave on websites for ChatGPT to discover, retrieve, and cite with each consumer query, BrightEdge researchers reviewed pages at six major U.S. retailers cited as sources by ChatGPT ... read more

To understand how much outdated information brands leave on websites for ChatGPT to discover, retrieve, and cite with each consumer query, BrightEdge researchers reviewed pages at six major U.S. retailers cited as sources by ChatGPT ... read more

Experian’s Matt Tipperreiter and AtData’s John Oronte on why marketers must prioritize data freshness and interoperability in the AI era. AI is beginning to automate how brands interact with consumers, but many marketing organizations are ... read more

By region, North America was the strongest performer with organic growth of 7.5%. Havas confirmed buying 12 million shares of Canal+ in October, for a 1.21% stake in the company. And from March through September, ... read more

Ahead of the U.S. midterm elections, Reddit is taking measures to promote voting participation across the country and combat AI-generated election misinformation. ... read more

"In this day and age when we're not sure with AI what's real -- what's fake news, what's real news - we know that real connections are made with people with brands with advertisers in ... read more

Online creators are influencing political opinions ahead of the 2026 midterms, but trust remains complicated and AI isn't exactly winning over the electorate. ... read more

Kristi Argilyan, evp and Chief Commercial Officer, The Trade Desk Every CMO is dealing with the same squeeze. Finance is going through budgets line by line and wants proof. Meanwhile, the data that’s supposed to ... read more

The advertising industry has a relatability problem. Don’t just take it from me. Look at how the industry talks about itself. “I’m going to talk about a few problems that folks might find relatable,” said ... read more

This would be its biggest round of layoffs in four years of job cuts. The layoffs cut across product, technology, legal and human resources divisions. ... read more

Media buyers have a real choice to make again, and it applies to everything from a 30-second spot on linear TV to a banner. ... read more

Podcast advertising has long operated behind a wall. Listeners arrive through RSS feeds, consuming content in environments where individual identity is largely invisible and attribution relies on household-level proxies at best. Consumable is building the ... read more

Artificial intelligence represents the most significant industry shift in two decades of digital evolution, requiring comprehensive workforce preparation that extends beyond professional skills to personal adaptation for fundamentally different career trajectories. “If I have to ... read more

The digital advertising ecosystem is being transformed as AI unlocks speed, intelligence and new avenues for growth. But both publishers and marketers are realizing that simply having more monetization capabilities and buying options doesn’t necessarily ... read more

Gerhart succeeds Jane Geraghty, who earlier this year was appointed Global Chief Executive Officer of WPP Brand & Design while also returning to her role as Global CEO of Landor. ... read more

Beyond her efforts to rebuild Albertsons, Meg Whitman, former CEO of Ebay as well as HP, is also trying to restructure and save its retail media ad business. ... read more

Leading streamers added 18% more ad minutes on average for the top 9 premium platforms in August vs. January 2026. Growing interest in ad-supported streaming tiers has not gone unnoticed: ... read more

The features, explained as controls during a briefing, become available today globally across Google's Search, Shopping and Performance Max and will soon be available on Demand Gen platforms. ... read more

As part of the agreement, several Stagwell agencies - including Code and Theory, 72andSunny, Movers+Shakers and Allison Worldwide - will work with ServiceNow. ... read more

As part of the agreement, several Stagwell agencies - including Code and Theory, 72andSunny, Movers+Shakers and Allison Worldwide - will work with ServiceNow. ... read more

I just attended the New York Comic Con, along with roughly 250,000 other folks from all over the world. At last year's convention, I had the photo taken with Krysten Ritter (aka Jessica Jones). So ... read more

It's about "identifying where difference can create advantage and engineering that difference into the media system," NA media practice CEO Chrissie Hanson explains about the new position and positioning. ... read more

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Anyone old enough to remember drinking martinis from an office liquor cabinet on Monday mornings will tell you the Golden Age of brand advertising ended long ago. Back then, production and distribution barriers limited competition ... read more

Magnite and LG Ad Solutions announced LG smart TV home screen inventory will be available to agencies through agentic AI media buying. Northern California Toyota Dealers Association is part of the first campaign accessing this ... read more

Peacock's "Friday the 13th" prequel series, "Crystal Lake," brings plenty of horror and in the process, takes its rightful place in the "13th" pantheon. ... read more

Nearly two-thirds (62%) of viewers watch microdramas for more than one hour per session, according to new research from media agency group Dentsu. ... read more

Getty Images, a major supplier of images to media, plans to file a prepackaged Chapter 11 bankruptcy and take itself private, according to The Hollywood Reporter. This follow Getty’s abandonment of a $3.7 billion merger with Shutterstock, ... read more

Getty Images, a major supplier of images to media, plans to file a prepackaged Chapter 11 bankruptcy and take itself private, according to The Hollywood Reporter. This follow Getty’s abandonment of a $3.7 billion merger with Shutterstock, ... read more

Vice Media has appointed Shannon Washington as president of its creative agency, Virtue Worldwide, Roast Brief reports.  Washington will be tasked with determining the agency’s name and leveraging its connection to the Vice brand. She ... read more

Vice Media has appointed Shannon Washington as president of its creative agency, Virtue Worldwide, Roast Brief reports. Washington will be tasked with determining the agency’s name and leveraging its connection to the Vice brand. She ... read more

Google has opened YouTube to Masthead advertising from gaming operators, CDC Gaming reports. Masthead, which are video advertisement sat the top of YouTube’s homepage, has been allowed for sports betting advertising, but not most other ... read more

The European Commission has debuted a pilot version of its European Repository of political advertisements, Digwatch reports. The Repository is a public platform that will make information about political advertising accessible and transparent to the ... read more

The European Commission has debuted a pilot version of its European Repository of political advertisements, Digwatch reports. The Repository is a public platform that will make information about political advertising accessible and transparent to the ... read more

Last month, a federal court ordered Google to integrate with Prebid but didn’t say how. So Prebid is writing the instructions itself. The organization is moving ahead with a proposal to let ad servers bid ... read more

Show ’Em Who’s Boss No CEO wants to fall behind in the AI race. Publicis is turning that fear into a selling point. The holding company saw consistent net revenue growth in Q3, up 5% ... read more

Even the annual report is brand copy now as far as the LLMs are concerned. They don’t separate the ad campaign from the investor documents. Put a question about a retailer to one of them ... read more

This week’s Future of TV Briefing looks at how “more videos from smaller creators” is the recipe for success on TikTok Shop. Shopping small Justice Department’s press pool probe, TV’s diversity backslide and more ... read more

Brands can’t tell ChatGPT how to talk about their products. One of the things they can do, however, is invest in more branded content, on their website or elsewhere, in an effort to give the ... read more

To "design for the present," Epic Games CEO Tim Sweeney said the Fortnite maker is pivoting to prioritize the use of AI. ... read more

Bumble - the app where women send the first message to match - has been acquired by new owner Ithaca Holdings for $1.3 billion and will soon become a private company. ... read more

Bumble has been acquired by new owner Ithaca Holdings for $1.3 billion, and will soon become a private company. ... read more

Facebook is inviting users to "fine-tune" their experience by directing its algorithms with written prompts related to which content they most want to see on their Feed and Reels pages. ... read more

Two billion people now use AI platforms regularly, up from a negligible base just a few years ago. For brands, the implications reach across paid media, owned content, and earned media simultaneously. That is precisely ... read more

WASHINGTON, DC — Loyalty programs have long been defined by what they give customers; points, rewards, redemptions. Victoria Dravneek thinks that framing is giving way to something broader and more demanding. “Loyalty is all about ... read more

The advocacy group's new ad calls out JD Vance's tone-deafness about the economy and says Trump Republicans think Americans "are just a bunch of whiners and complainers." ... read more

The Smut Stash, disguised as a steamy romance novel, has a secret compartment made to hold two 50mL bottles of Fireball Torch'd Vanilla. ... read more

TikTok has already mastered the art of turning a casual five-minute video break into an hourlong expedition through cooking tutorials, dance routines and questionable life advice. Now it wants to make sure advertisers get something ... read more

Vibe-coded Android apps can be housed in a private section in the Play Store. The apps must be created through Google AI Studio, a web-based platform for prototyping apps and media with Google's AI models. ... read more

"Such a massive penalty would cause legitimate businesses to flee New Mexico in droves and would run roughshod over a host of constitutional protections," Meta argued in papers filed late last week with Santa Fe ... read more

The Kremlin in Moscow is investigating how much financial loss Yandex - which supports AI and search in Russia - incurred after last week's drone attack on three of its data centers. One is used ... read more

Teens can be remarkably loyal to their favorite platforms while showing considerably less affection for the brands trying to reach them. ... read more

This year’s Digiday Awards finalists demonstrated how innovation, audience insights and multiplatform storytelling can work together to create more engaging and accessible experiences. Their work reflected a focus on understanding audiences, reaching them across channels ... read more

This year’s Digiday Awards finalists demonstrated how innovation, audience insights and multiplatform storytelling can work together to create more engaging and accessible experiences. Their work reflected a focus on understanding audiences, reaching them across channels ... read more

Two California residents have filed a privacy lawsuit against Google and United Parcel Service over a feature that enables people to track package deliveries from a box on a Google search page. ... read more

Google and OpenAI lead in AI search adoption, but female and senior users are forecast to drive growth for AI-based products, based on a revised forecast from Emarketer released today. ... read more

FOR IMMEDIATE RELEASE Two of the industry’s most consequential leaders receive the program’s highest individual honors. New York, NY — October 12, 2026 — AdExchanger today named Kristi Argyilan, Chief Commercial Officer at The Trade ... read more

Meta has debuted "Muse Wonder," an artificial intelligence (AI) model that it says is its most advanced feature for powering digital assistants, as it seeks to create AI-derived revenue sources beyond its online ad business, ... read more

"AI adoption is moving at two different speeds," Publicis chief Arthur Sadoun said, noting: "This creates two different investment dynamics: urgency to spend on marketing to protect and grow revenue, and more measured investments to ... read more

In Q3, connected media (including media, commerce, CRM and influencer marketing), represented 62% of the Groupe's total net revenue and posted a high-single-digit gain in the period. ... read more

Live sports delivers something increasingly scarce in today’s fragmented media landscape: large, highly engaged audiences that show up together in real time. It’s no surprise that advertisers want in. According to research from Premion and ... read more

A new NBC sitcom revives memories of the era when the networks churned out dozens of shows each season and most of them never reached a second season or even a second month. ... read more

Publicis Groupe is skipping the CMO and pitching directly to CEOs worried about staying ahead of AI and shifting consumer habits, according to the French agency group’s chairman and CEO Arthur Sadoun. “We are increasingly ... read more

The investigation is focused on CNN, NBC, ABC, CBS, and Fox News Channel after they temporarily declined to provide press pool coverage of the Trump press conference and other coverage, according to reports. ... read more

CNN is bringing its All Access subscription service to the U.K. and Canada as part of a broader push to turn its international audience into paying subscribers. The immediate goal is subscriber growth, while CNN ... read more

Starling recently launched as a connected TV SSP and wants to capitalize on the opportunity to address a major pain point facing CTV marketers: the lack of show-level data. The post Meet Starling, The ... read more

For every human reader they send back to publishers, AI bots scrape thousands of pages, according to Cloudflare. Yikes. That’s not what publishers agreed to when they started letting search engines crawl their sites in ... read more

Dear performance CTV companies, Please stop calling everything performance CTV. By all means, measure outcomes. Optimize toward sales. Make television more accountable. I’m all for it. But if the product is basically a pixel, an ... read more

Skydance has moved executives from Paramount and Warner Bros. to oversee sales -- both international and domestic -- of the Paramount and Warner Bros. Discovery television library, Media Player News reports. David Decker, the president of content ... read more

Google Ads is moving toward suggestion-based targeting for its Lookalike segments in a move away from strict targeting restrictions, Search Engine Land reports. This will give Google systems the flexibility to use audiences as a starting point, ... read more

Google is targeting scrapers; YouTube insists it's not trying to replace traditional TV; and publishers are wary of agentic media buying. The post Google Is Feeding Bad Data To Rival Scrapers; YouTube (Still) Can’t Pick ... read more

Norway’s Data Protection Authority, Datatilsynet, has hit a Microsoft-owned advertising company, Xandr, with a $9.6 million fine for sharing sensitive data on Grindr users. The fine -- the largest ever imposed by the authority -- ... read more

Ian Buck and Yotem Dor have been working together for at least the last 15 years, but for the most recent three years, have operated a two-man independent agency they dubbed BaD Mktg. Working with ... read more

Subscribe: Apple Podcasts • Spotify There’s a growing bifurcation in the creator economy. While the Alix Earle’s and Mr Beast’s of the world take on the role of agencies, nano and micro creators have become ... read more

Advertising Week New York offered two different approaches to publicity. Some executives preferred to discuss Apple’s latest ad-targeting restrictions without putting their names to the conversation. Meanwhile, Zeta Global spent the week issuing announcements, opening ... read more

Podcasts aren’t just for the commute anymore. Some have become something families watch together on the big screen, something that competes with Netflix for attention after dinner, and something that increasingly rewards creators who ditch ... read more

Loyalty programs are built around the idea that customers keep coming back. Elizabeth Donovan thinks brands have the causality backward. The customer doesn’t owe the brand loyalty. The brand has to earn it first. “You ... read more

Advertisers have spent decades perfecting the art of putting banners in front of consumers, only to discover that people occasionally want more information than a rectangle with a catchy slogan can provide. Worse, some consumers ... read more

National Public Radio (NPR) has a reputation for making people smarter during their morning commutes. Now it wants to reach audiences who may never have owned a radio, much less experienced the peculiar pleasure of ... read more

Ross Intelligence indicated it will seek a new appellate hearing in a closely watched dispute over whether it infringed copyright by training its legal research service on material owned by Thomson Reuters' Westlaw. ... read more