Age Of Conquest Search industry consultant and content creator Glenn Gabe kickstarted a discussion, amplified by Search Engine Roundtable, of how, if and when we will see AI search engines incorporate ad conquesting tactics. Conquesting ... read more

Subscribe: Apple Podcasts • Spotify OpenAI’s ad playbook may leave some marketers with whiplash given its pacing. In the last month, the platform has struck deals with ad tech partners like Criteo and Smartly, hired ... read more

This story was originally published on sister site, Modern Retail. David’s Bridal, the largest bridal retailer in the U.S., is investing more heavily in creators as part of a broader push to modernize the business. ... read more

Related Insights Marketing on Platforms A closer look at OpenAI’s ads manager – and how much work it still needs Read More Faced with the ever-increasing incursion of LLMs, ... read more

This is an excerpt from our Digiday+ Research report “The marketer’s guide to AI applications, agentic AI, AI search and GEO/AEO in 2026,” which explores how marketers are navigating the opportunities and challenges AI brings ... read more

Ternus has an extensive background in engineering, which suggests Apple will focus on innovations across hardware that advertisers also rely on to reach consumers. ... read more

Meta is planning to cut 10% of its global workforce due to increased investment in AI technologies toward the end of May, according to a recent report by Reuters. ... read more

Google has again begun experimenting with video in search results, which follows its strategy to give users a more immersive and visual format in location-based ads. ... read more

A federal judge on Monday blocked enforcement of an Arkansas law that would prohibit social platforms from engaging in practices that could cause compulsive use by minors under 16. ... read more

TikTok is onboarding enhanced third-party safety, suitability and measurement oversight - including Zefr, which is extending its services to TikTok's newest ad environments. ... read more

NEW YORK – Retail media has spent the past few years being treated like advertising’s golden child. Money poured in, decks multiplied and everyone claimed miraculous returns. Now comes the less glamorous phase: proving it. ... read more

NEW YORK — Physical shopping experiences are far from dead for younger consumers, despite the view that Gen Z lives are primarily lived within the confines of TikTok. That realization is reshaping how brands think ... read more

Kreisau Group, which developed the app EyesUp, and Kassandra Rosado, who created the Facebook group "ICE Sightings -- Chicagoland," will likely prove the Trump administration violated the 1st Amendment, a federal judge ruled. ... read more

The just-published report -- the first in a planned series of ongoing studies -- also finds there is no rule of thumb for effective frequency. "It depends," says Chief Intelligence Officer Joanna O'Connell. ... read more

TransPerfect has acquired Studio Emme SpA, an audiovisual post-production and dubbing facility based in Rome, Pulse2 reports. Studio Emme will operate as part of TransPerfect Media. The purchase will add to TransPerfect’s network of studios ... read more

Nexstar plans to appeal a federal judge’s ruling temporarily blocking its $3.54 billion deal to acquire rival Tegna, CNBC reports. Chief U.S. District Judge Troy Nunley says a challenge to the deal is likely to ... read more

Predictive betting sites should not be mistaken for news or News.2.0, USA Today argues in an opinion piece. News is the record of things that have happened, it does not predict the future. Blurring the ... read more

Magnite has formed a partnership with AMC Global Media to bring to bring the broadcaster’s linear television inventory into programmatic buying, PPC Land reports. The announcement, which arrives at the opening of the 2026-27 upfront ... read more

WPP Media has been appointed integrated media agency for KFC Singapore and Pizza Hut Singapore, following a competitive pitch.    The agency’s remit includes media strategy, planning, and buying for both brands across the market.  ... read more

The death of Sid Krofft on April 10 revived memories of a very different era in kids' TV. ... read more

The ARF this morning announced CBIZ Talent Solutions has been retained to find a successor for CEO Scott McDonald. The search follows one launched last week to replace ANA CEO Bob Liodice. ... read more

AI agents have driven 88% of organic search traffic volume April - up about 150% vs. the prior month. The tech continues to change consumer behavior and the underlying infrastructure. ... read more

A Paramount-WBD combo would seem to carry more clout with advertisers starting later this year if the deal is completed by the fall. ... read more

Agentic commerce company Envive builds on-site agents for brands like footwear company Clove, painting a clearer picture of what their customers are looking for. The post Brand-Trained Agents Can Give Marketers A Fuller View Of ... read more

If you want to see a privacy lawyer who works in ad tech roll their eyes and heave a deep sigh, then speak aloud this acronym: “CIPA.” The California Invasion of Privacy Act, or CIPA, ... read more

With everything else going on in 2026, at least we don’t have Google’s “Privacy Sandbox” to worry about. The high-profile project is over. Or is it?  Not quite. Now, instead of one browser introducing its ... read more

OpenAI’s push into advertising exposes a familiar economic tension. Plus: Social mixers teach people how to protect their data from Big Tech. The post Prompt For More Ads; Who Advertises The Advertisers? appeared first on ... read more

I know I’ve harped on the uncertain economic conditions so far in 2026 quite a bit. (It could have to do with the fact that I looked at my 401K and saw it’s performing at ... read more

The club soccer season hasn’t yet ended, but advertisers already are looking beyond the Champions League and towards the FIFA World Cup. Carmaker Hyundai, for example, is “ramping up” to the soccer tournament with experiential ... read more

Hopping between streaming services and TV networks to follow your favorite team’s ups and downs has become an inconvenient and expensive fact of modern life.  Fans wanting to follow along their team’s progress throughout the ... read more

The Mail still plays in the big-numbers league. But inside the newsroom, the dials are quietly being reset. Page views, once the dominant metric on every dashboard, are being pushed aside in favor of time ... read more

Agentic commerce has moved from hype to reality — at least that’s the bet Mondelez seems to be placing. The idea that AI bots will shop on behalf of humans isn’t something out of a ... read more

Between the war in the Middle East’s potential impact on ad spending and the rapid integration of AI tools across workflows, agencies have a lot on their minds in 2026.Overall, agencies’ top concerns this year ... read more

The connected television advertising market is bifurcating between the abundant dreams of programmatic and the reality of scarce, premium content. The industry may be finding itself in a hybrid model where tentpole events like the ... read more

NEW YORK — Connected TV and commerce have become inseparably linked as streaming platforms increasingly partner with retailers and closed-loop attribution systems enable direct measurement of advertising’s impact on purchase behavior. “You don’t really talk ... read more

As Beet.TV marks 20 years of chronicling the media business, Bill Koenigsberg, founder and CEO of Horizon Media, used the milestone to deliver a pointed message to Madison Avenue: swagger is cheap, culture compounds. From ... read more

Transparency is a hallmark of good tax policy; opacity is its enemy. ... read more

Citing its recent settlements with Dentsu, Publicis and WPP over alleged ad boycotts, the FTC has dropped its demand that NewsGuard turn over a host of data -- including information about subscribers. ... read more

Cloudflare adds service to its Email Routing, and moves Email Service from private to public beta. ... read more

Overall, Threads' upcoming web layout is more detailed than its current appearance, with written labels under the left-side navigation options, including the For You feed, the New thread composition tab, Search, Notifications, and Profile. ... read more

The state Small Business Chamber of Commerce plans to argue that "excessive" social media use by young employees affects the quality of their work. ... read more

The most common violations were abusing the ad network, misrepresentation, sexual content, personalization violations, and dating and companionship ads. ... read more

The venerable brand of rolling papers is greeting the upcoming 4/20 "pot holiday" by sponsoring music-centered festivals in six states this weekend. ... read more

A jolting 95% of businesses haven't seen ROI from their internal AI projects. ... read more

The snack brand hopes its Disney tie-in will enchant hungry young fans -- and close an awareness gap. ... read more

The case has evolved into a bit of a masterclass on unintended consequences. ... read more

OpenAI will compete for performance ad budgets as it readies a conversion tracking pixel for ChatGPT ads. The company began testing ads in February. ... read more

With RFPs in flux, diverse-owned media companies are finding ways to use their data to improve reach. Plus: Why we’re in retail media’s “potty-training” phase. The post Reaching For More Reach appeared first on AdExchanger. ... read more

In the U.S, industry estimates for Roku streaming devices (set-top box and smart TV OS) are at a 55% market share with Amazon Fire TV, next best at 35%. ... read more

"We are deeply grateful for his contributions and look forward to building on the strong foundation he has created," ANA Chair Dean Aragon said in a statement, announcing a "comprehensive search for his successor." ... read more

Coverage of LIV Golf League golf in Mexico City went black on the Fox Sports app and YouTube for more than 100 minutes on Thursday, Golf Digest reports. This followed false reports of the league’s demise. The ... read more

The App Store and Google Play Store “are helping users to find apps that create deepfake nude images of women,” according to The Tech Transparency Project, 9to5 Mac reports. Nearly 40% of the top 10 ... read more

Sixty percent of all Netflix's subscriber gains in Q1 came from its ad-supported option, now priced at $8.99 in the U.S. ... read more

Stagwell, which has been expanding its portfolio of owned-media properties, named publishing vets David Olesnevich and Drew Schutte chief growth officer and chief revenue officer, respectively. ... read more

NOTUS, a Washington political news website, will be relaunched as "The Star" during the first week of June, according to Tim Grieve, editor in chief, The New York Times reports. The site has plans to ... read more

Vox Media is selling itself in pieces, Awful Announcing reports, sourcing Dylan Byers at Puck. Vox CEO Jim Bankoff is now expected to approve several deals, covering the Vox Media Podcast Network, New York Magazine and digital brands including The Verge, ... read more

The health of a cat's rear end is a recurring theme of the new animated series "Kevin," created by Aubrey Plaza. ... read more

Apple is moving to bring advertising to Apple Maps. The largest source of ad revenue now comes from app developers buying advertising on the App Store. ... read more

Platforms using talent to corroborate sales pitches is nothing new – the TV upfronts have always included publishers peacocking their talent to impress buyers. But YouTube arguably juggles an additional obligation to act in accordance ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: ‘But, But… You Need A Licensing Deal!’ appeared first on AdExchanger. ... read more

OpenAI has its own tracking pixel; Amazon sellers are boycotting the platform; and DirecTV hops on the CAPI bandwagon. The post The OpenAI Pixel Has Landed; Amazon’s Credit Card Ban Triggers An Ad Boycott appeared ... read more

For the better part of a decade, CPG companies hired marketers who could optimize a media plan. Now, they’re hiring ones who can save a brand. When Smuckers went looking for a new CMO earlier ... read more

Advertising in ChatGPT is already getting cheaper. The rate advertisers pay to reach every thousand users has fallen from $60 at launch nine weeks ago to as low as $25 now — and counting. It’s ... read more

The last two weeks witnessed separate mergers and acquisitions in the ad tech sector, a stark contrast to the opening three weeks of the year, according to statistics from LUMA Partners released this week.  The ... read more

This story was first published by Digiday sibling Modern Retail. As Puma looks to return to growth, it’s also embracing the latest technology. The nearly 80-year-old brand is diving headfirst into artificial intelligence, a few ... read more

Bauer Media Group, the entity behind titles such as Closer, Empire, Grazia and Heat, announced a company-wide restructuring this week, including significant job cuts, with sources indicating it could affect up to 30% of its ... read more

The affected markets comprise a little over 1% of total revenue. ... read more

Paramount might have outlasted and outbid Netflix in the competition to acquire Warner Bros. Discovery, but Netflix is not overly fussed about the loss. The post Don’t Worry About Netflix – It’s Doing Fine Without ... read more

Campaign shows archival home videos and photos, narrated by a child asking "How did they live their lives without posting about it?" ... read more

Not cool: spending the majority of a TV budget on streaming, certain that no one who matters anymore is watching linear TV. ... read more

Virginia's attorney general on Wednesday urged a federal appellate court to reverse a lower court ruling that blocked enforcement of a law requiring social platforms to verify users' ages, and prohibit minors under 16 from ... read more

Lyft released data from a study analyzing experiences and real-life moments of today's generation, which represents 24% of riders and 28% of rides and often head to restaurants, nights out and events. ... read more

Threads is enhancing its API with additional social-media management tools designed to help brands and creators expand reach and scheduling functionality. ... read more

YouTube now allows users to cut out its most popular media format - Shorts - from their app feed. ... read more

Consumers reward brands that feel genuine, punish those that do not and expect AI to be both invisible and clearly labeled at the same time. ... read more

"Google's processing of virtual-content sales is the modern equivalent of booksellers' and newsstands' processing of printed-content sales," the company argues to the 9th Circuit Court of Appeals. ... read more

Albertsons has released incrementality metrics to help advertisers identify new customers and more across its retail network. S. Martinelli & Co. became one of the first testers. ... read more

Albertsons has released incrementality metrics to help advertisers identify new customers and more across its retail network. S. Martinelli & Co. became one of the first testers. ... read more

The brand hopes its festival marketing strategy can help the toy brand reignite Gen Z fandom. ... read more

The 2025 Internet Advertising Revenue Report conducted by PwC released Thursday shows despite concerns about economic and geopolitical uncertainty, the industry drove record revenue, reaching $294.6 billion in 2025, up 13.9% YoY. ... read more

Snapchat plans to lay off approximately 16% of its global full-time employees - about 1,000 jobs - as the social media company embraces advancements in AI to cut overhead costs during its "crucible moment." ... read more

The Cannes Lions this morning unveiled the complete jury rosters for its upcoming awards, including members of the media jury chaired by WPP Media's Sindhuja Rai. ... read more

One persistent issue for movie theater owners since the dawn of the premium streaming age is movies moving too quickly from theaters to streaming. ... read more

Crossover Media Group has hired media veteran John Murphy as vice president of strategic partnerships, a new role, Inside Radio reports. He will be tasked with securing new content for the company. Murphy has worked ... read more

Timed to the upfront season, Paramount announced it's merging the ad tech stacks behind Paramount+ and Pluto TV, releasing a new performance product, offering more control over ad placements and introducing dynamic ad insertion (DAI) ... read more

Nielsen overestimates streaming viewership at the expense of traditional TV, says Mark Marshall, chairman of global advertising and partnerships at Nielsen client NBCUniversal, The Wall Street Journal reports. “Every media company is valued on a multiple of something, ... read more

Netflix has five of the top ten shows and CBS has two of the top ten and six of the top 20 shows. Disney's ABC/Hulu has four of the top 20 programs. ... read more

Radio firm Cumulus Media is headed for a swift emergency from Chapter 11 bankruptcy following the posting of a 181-page restructuring agreement by the U.S. Bankruptcy Court for the Southern District of Texas, according to ... read more

One acquisition often begets another. Take Viant, which announced its plan to acquire TVision for $40 million on Wednesday. The post Viant Probably Wouldn’t Have Acquired TVision If It Hadn’t Bought IRIS.TV First appeared first ... read more

The news that "Jersey Shore" is about to have its final farewell season raised a question: Wait a minute - "Jersey Shore" is still around? ... read more

The media budgets of U.K. advertisers are set to rise over 7% in the first quarter of 2026, despite worries over supply-chain disruption and low consumer confidence. It’s a sign advertisers aren’t acting to pull ... read more

The IAB’s 2026 Connected Commerce Summit in New York City felt to me like the retail media industry’s first sit-down explanation to a child who is now a “big kid” and must act accordingly. Not the ... read more

Multicultural publishers aren’t just competing for ad dollars anymore. They’re under pressure to grow and scale their audience to remain competitive in an increasingly selective marketplace. Shrinking referral traffic and cooling diversity budgets have combined ... read more

Hot 100 Hack Freecash, a rewards-based “get-paid-to” app, shot up the App Store and Google Play charts faster than a Taylor Swift single. The app was marketed heavily on TikTok as an easy way to ... read more

Organic search expertise is the latest in-demand skillset among ad agencies. Media agencies are competing with brands and each other to fill senior roles intended to burnish their capabilities in search engine optimization, AI discoverability ... read more

In 2020, Carson Roney was a college basketball and volleyball player recording dances on a fairly new app called TikTok. Six years later, Roney has 5 million followers on TikTok, nearly 700,000 followers on Instagram, ... read more

This week’s Media Briefing explores how the “SaaS-pocalypse” is reaching publishers, as AI coding tools make it easier and cheaper for media companies to build their own apps and workflows — and entering into “build ... read more

OpenAI is building the ad measurement infrastructure that would let it compete for performance budgets, not just brand spend.  The AI company is working on a conversion tracking pixel — the same type of tool ... read more

This story was first published by Digiday sibling Modern Retail Amazon is hitting pause on a controversial change to its advertising payment system after backlash from sellers who said the update would strain their finances. ... read more

The integration with HubSpot will give advertisers the ability to connect their campaign workflows directly to the customer relationship management (CRM) platform. ... read more