Tanja Mimica will be honored at AdExchanger’s 2026 Top Women in Media & Ad Tech Awards. The gala takes place on November 4 in New York City. Join us to celebrate the leaders shaping the ... read more

NBCU will be taking over FreeWheel; Instacart is for sale (and DoorDash is interested); and is your smart TV listening to you? The post NBCU Gets FreeWheel In The Split; Instacart Is In Stock ... read more

Claude won’t be carrying ads when Anthropic goes public. Plenty of them will be carrying Claude.  The paperwork (S-1 document) the AI company filed with U.S. regulators before its stock market listing shows its advertising ... read more

Stagwell’s Freestar acquisition moves the holding company deeper into the business of selling the media its agencies help advertisers buy, with the ⁠deal, announced Oct. 26, bringing its publisher monetization technology and relationships into Stagwell’s ... read more

Subscribe: Apple Podcasts • Spotify Indie agencies have client ad dollars to spend, but demand side platforms don’t seem eager to take them. At least, that’s the sentiment coming from indie agencies as of late.  ... read more

With the U.S. midterm elections approaching, The Hill is adding interactive tools and exclusive election coverage to give readers more reasons to pay for its fledgling subscription business. The political news publisher has rolled out ... read more

Apple has reopened its long-running feud with ad tech over who gets to identify people on its devices and so advertisers can serve them ads. It started when the latest software update for iPhones landed ... read more

Meta has announced plans to raise $95 billion in support of its ongoing investments in AI models, products, infrastructure, and the development of superintelligence. ... read more

Microsoft has set a Voluntary Exit offer for some employees in Canada, India, the U.K. and the U.S. - the second time it has done so in this year. ... read more

"Unlike a static warning on a product label, these warnings repeatedly interrupt users and block access to protected speech," NetChoice says in its bid to block California's warning label law ... read more

The battle for human attention is getting harder to win. With consumers spreading their viewing time across dozens of streaming apps and an ever-expanding ocean of content, brands can no longer rely on a single ... read more

Artificial intelligence promises to make healthcare advertising faster, smarter and more efficient. It might even help patients find the information and treatment they need before they’ve spent three hours arguing with an insurance company’s automated ... read more

The filing focuses mainly on the tensions between its high velocity business growth plans and the ethical considerations for society. ... read more

"Meta represents to the public that it detects, blocks, removes, and 'aggressively' combats fraud and scams on its platforms and removes deceptive advertising from its platforms," Rhode Island Attorney General Peter Neronha alleges. ... read more

The Hanukkah-movie tally over the many years that the two cable channels have gone head-to-head in the holiday-movie space is Hallmark 11, Lifetime 1. ... read more

In a recent earnings call, Comcast Corp. co-CEO Michael Cavanagh said he believes a strong connection between YouTube Premium/YouTube TV and Peacock is key. ... read more

Freestar will integrate with Stagwell's media and commerce operations - expanding its owned media portfolio, led by Ben Berentson. The firm will retain its branding, and both CEO Kurt Donnell and Freedman will continue in ... read more

Agency holding company Stagwell is acquiring publisher monetization network Freestar, it announced Monday. The deal is the latest sign that media buyers are moving closer to publishers to shorten supply paths and get at the ... read more

Publishers have long wished agencies would put their money where their panel talking points are. Stagwell has done something adjacent, buying Freestar, the company that helps the likes of Fortune and Boston Globe Media sell ... read more

After two decades of getting people to tap “install” on a six-inch screen, mobile ad tech has its eye on the 65-inch one in the living room. “Every dollar an advertiser spends should drive some ... read more

Here's your chance to make your case. Tell us what you or your organization have done over the past 12 months that demonstrates vision, innovation and industry leadership using media. ... read more

Pinterest expanded its "Programmatic Deals" program Monday, which enables advertisers to buy selected display and video inventory through SSP and DSP partners. ... read more

The policy on child sexual abuse and exploitation has been updated, divided into two, and given a new name, ... read more

"Transaction Matching" from TransUnion launched last week. It uses a technology called "Unknown Shopper" from Fiserv, which supports electronic payments, banking operations, and merchant services to match transactions. It helps to benchmark everything from campaigns ... read more

The way marketers prove value is changing. Attention metrics that have anchored advertising since its inception are giving way to something more demanding. It starts with the ability to predict business outcomes before a campaign ... read more

Maria Cipicchio sits at the intersection of some of the world’s most dizzying three-letter acronyms. She’s the SVP of strategic market intelligence at OptimizeRx, a software subscription service for healthcare providers which plugs into their ... read more

Meta Platforms has postponed enactment of its updated commercial terms by almost a month, from Oct. 30 to Nov. 20, after complaints from competition authorities in the European Union and the U.K., Fashion Network reports. ... read more

Mark Lazarus, chief executive of Versant, has denied speculation that his firm would be taking over the linear television portfolio of Skydance, Cord Cutters News reports. Speaking at the Axios Media Trends Live conference, Lazarus ... read more

Google has revised its privacy policy to state that it may  use information a consumer shares with certain Google services to personalize ads, Android Authority reports. Google vows that  it does not personalize ads using data from Gmail, ... read more

Google has revised its privacy policy to state that it may use information a consumer shares with certain Google services to personalize ads, Android Authority reports. Google vows that it does not personalize ads using data from ... read more

Bill Owens, former executive producer of 60 Minutes, is now joining Newpress, a media startup that has just raised $12 million in a funding round led by Laurene Powell obs’ Emerson Collective, as EP, according ... read more

Bill Owens, former executive producer of "60 Minutes," is now joining Newpress, a media startup that has just raised $12 million in a funding round led by Laurene Powell Jobs’ Emerson Collective, as EP, according ... read more

The ad tech industry built the most precise measurement infrastructure in the history of media. Every impression counted. Every click tracked. Every conversion attributed. The ability to measure what happened after an ad was served, ... read more

Maybe Apple’s onto something with its ID vendor blocking; Formula 1 makes for a great advertising partner; and retail media is flirting with Flock. The post Why WebKit Did It; Apple’s Car In The Ads ... read more

Advertisers funneling media dollars into social platforms, video and retail media channels in the final months of 2026 are boosting year-on-year media spending — but buyers and clients have their guards up for political shocks ... read more

Meta’s recent move to expand its web scraping permissions has drawn mounting scrutiny from news publishers around the world, who are pushing back against terms they fear could allow the tech giant to use their ... read more

The Daily Mail is running around a dozen GEO tests to work out what works before turning its AI visibility offering into an official product early next year. Speaking at Digiday’s Media Strategies London event ... read more

Salesforce’s planned acquisition of Braze was the week’s defining martech deal: the companies announced a definitive agreement on October 20 valuing Braze at approximately $5.66 billion.  Pending regulatory and shareholder approval – both are publicly ... read more

Political media spending in the run-up to November’s midterm elections has inflated TV and streaming ad prices for regular advertisers. It’s forcing advertisers operating in battleground states like Texas, Wisconsin, Maine and Michigan to choose ... read more

Warner Bros.' "Clayface" took in $24 million, a steady domestic box-office revenue result, according to IMDb's Box Office Mojo. ... read more

The migration of targeting decisions from demand-side platforms to supply-side platforms has moved beyond the experiment stage. Now it is becoming a structural overhaul of how programmatic advertising works. New data tracking exchange activity from ... read more

Streaming services used to try persuading consumers to pay for the privilege of watching television without commercials. Now they’re discovering that the real money might come from showing those commercials after all. The rapid growth ... read more

Among the no surprises: Trump continues to use taxpayer dollars to place media buys for his partisan ads two weeks after a judge ordered him to stop. ... read more

The app enables subscribers to search for a nearby local pub by genre or mood and invite friends to meet up. ... read more

Marcel, which started as an AI-driven internal communications system, has evolved into a broader platform that uses AI agents and other specialized AI tools to help clients with marketing and business decisions. ... read more

Greece has followed through on initial plans to impose a social-media ban for kids under 15, with its parliament passing the measure into law, requiring social media companies to enact age-verification measures starting Jan 1. ... read more

Six different Minecraft Dungeons II-themed Domino boxes will be available, each featuring a different character from the game, including Corrupted Creeper and Prime Enchanter. ... read more

Consumers increasingly trust AI to research and compare products, but remain hesitant to allow autonomous agents to handle transactions. ... read more

The Trump administration will appeal a district court judge's rejection of a proposed settlement with TikTok over charges that the app collected personal information from children younger than 13. ... read more

A federal judge has dismissed a privacy complaint over its Google Cloud Contact Center AI - an AI service that answers some customer service calls for Home Depot and others. ... read more

"Ironically, AI also helped us be more authentic," Bennett Richardson, CMO of a real estate agents trade association, quipped at the ANA conference this week. ... read more

"Ironically, AI also helped us be more authentic," Bennett Richardson, CMO of a real estate agents trade association, quipped at the ANA conference this week. ... read more

McKinsey approaches marketing as a capability engine that needs rewiring. PwC looks at the organizational plumbing rather than the marketing approach itself. ... read more

As noted on an Omnicom earnings call Thursday, the agreement formalizes a long-term collaboration with AWS aimed at helping enterprise customers. ... read more

The ecosystem combines AI agents, healthcare data and marketing expertise to move through ad creation, analysis, media planning, measurement, reporting, and return on investments. The system launched Thursday during Breast Cancer Awareness Month. ... read more

In this week's drop of merch specially made for pre-game gatherings: a red vinyl cocktail-serving armchair. ... read more

Nearly half (47%) of Netflix subcribers now use "Standard with Ads" vs. a third who choose "Standard" and a fifth who use "Premium," according to data released by measurement firm Digital i. ... read more

A backyard shed that spits out husbands, the transformation of a boy into a dog, and a hellish DMV are the subjects of "Treehouse of Horror XXXVII." ... read more

Safari is tracking the trackers. Apple officially blocked identity resolution providers this week. Our guest, Zach Edwards, a cybersecurity researcher and the co-founder of DecryptAds, puts the decision into context. Plus: Edwards discusses his research ... read more

For Tina Perry, president of the Oprah Winfrey Network (OWN), shifting toward brand identity is one of the biggest changes the entertainment industry has undergone since she joined the company in 2009. The post How ... read more

OpenAI will automatically update existing ads with what it calls “creative enhancements” starting Oct. 30 – unless advertisers opt out. Plus: Gambling sponsorships are coming for the news. The post OpenAI Foists Creative ‘Enhancements’ On ... read more

There’s no longer one way to pitch for a big account, and the holdco earnings calls keep proving it.  Asked about it on Havas’ earnings call last week, CFO and COO François Laroze said the ... read more

This story was first published by Digiday sibling Modern Retail. This holiday season, shoppers aren’t blindly trusting AI assistants to do their shopping on their behalf. According to a new Feedvisor survey, ChatGPT is where 16% of ... read more

Nearly 60 percent of Americans regularly get their news from social media rather than traditional media networks, according to a recent Syracuse University study. But news creators, whether they left traditional media to forge their ... read more

Elon Musk has made a $1 billion investment in Skydance, Semafor reports. Observers have speculated about a more expansive partnership between Skydance, the Ellisons and Musk’s Starlink satellite network. They say the $1 billion may ... read more

Comcast is bracing for large job cuts in its cable and telecom businesses as the company restructures prior to the planned spin-off of NBCUniversal next year, Variety reports. “We expect to have a significant charge in the ... read more

Comcast is bracing for major job cuts in its cable and telecom businesses as the company restructures prior to the planned spinoff of NBCUniversal next year, Variety reports. “We expect to have a significant charge in the ... read more

Detroit’s tourism bureau has stopped advertising in Canada, eliminating what had been an annual seven-figure spend, CBC.ca reports. The bureau acknowledged that relations between the U.S. Canada have been strained by US actions. “I don’t ... read more

Detroit’s tourism bureau has stopped advertising in Canada, eliminating what had been an annual seven-figure spend, CBC.ca reports. The bureau acknowledged that relations between the U.S. and Canada have been strained by actions taken by ... read more

The News/Media Alliance has demanded that Meta withdraw a clause in its revised Commercial Terms prior to their taking effect on October 30. The new terms would allow Meta to send robots to publishers’ websites ... read more

The News/Media Alliance has demanded that Meta withdraw a clause in its revised Commercial Terms prior to their taking effect on Oct. 30. The new terms would allow Meta to send robots to publishers’ websites ... read more

If AI agents can plan and buy media, who needs a holding company? Good question. Toward the end of Omnicom’s third quarter earnings call on Thursday, Tim Nolan, an equity analyst at independent financial research ... read more

Omnicom's organic revenue rose 7.3% during the third quarter. WPP and Omnicom were the big winners in an agency review completed by The Coca-Cola Company. ... read more

The cola wars have a new front and it runs straight through Omnicom. Weeks after PepsiCo ended a relationship with the holding company that had lasted almost 30 years, Coca-Cola has handed it the keys ... read more

In announcing its solid third-quarter earnings on Thursday, Omnicom appears to be on track to wrap up its integration of Interpublic Group, which it closed on buying just under a year ago.  Omnicom CEO John ... read more

Tony D’Onofrio, president, Sensormatic Solutions  The holiday season is a time to unplug. Schedules become more flexible, families come together and many workplaces shift into a lower gear — except for those working in retail. ... read more

Meta continues to add users across its family of social-media platforms while reporting increases in ad impressions, ad prices and ad revenue for Q3 2026. ... read more

Meta continues to add users across its family of social-media platforms while reporting increases in ad impressions, ad prices and ad revenue for Q3 2026. ... read more

An Ohio law that limits minors' ability to access social media "restricts access to massive quantities of constitutionally protected speech," the tech industry group NetChoice said this week in a filing that previews its upcoming ... read more

An Ohio law that limits minors' ability to access social media "restricts access to massive quantities of constitutionally protected speech," the tech industry group NetChoice said this week in a filing that previews its upcoming ... read more

Commerce media will approach a quarter of all digital ad spending by 2030. Here are five changes I believe will shape its growth. ... read more

We have lost our way. Chaos, corruption and cruelty are now becoming defining principles of U.S. foreign policy. ... read more

Advertisers have a reason to keep TVs in ambient mode. A partnership that brings AI-powered commerce to Android TVs will turn the screen into a continuous ad. ... read more

That's what OpenAI announced Wednesday, disclosing 100,000 advertisers - up from 60,000 on Oct. 7. At the current rate, they will surpass 1 million in less than a year. ... read more

"Facebook's wrongdoing over the course of years and systematically broadcast to the public goes to the heart of Facebook's core business practices," Judge Francis Mathew in Santa Fe said in a written ruling. "It relates ... read more

  Grindr, the location-based social networking and dating mobile app designed primarily for LGBTQ+ people has appointed agency Samy as its US and global influencer AOR. In a separate appointment, the dating ... read more

Peacock's ad business was up 23% to $586 million vs. the same period a year ago. Peacock now represents 33% of all NBCU ad sales. ... read more

NBCUniversal might find itself in a pretty enviable position when it finally spins off from Comcast next year, judging from the third quarter earnings report the company posted on Thursday. The post Newly Profitable Peacock ... read more

A gateway and terms of service for agentic shopping will allow consumers to shop across the retailer's websites and marketplace. ... read more

Almost all brands now operate creator marketing programs with an always-on component, while more than half work with at least 100 creators. ... read more

As connected TV absorbs more linear television dollars, advertisers are demanding the same precision, measurement and frequency control they expect from digital channels. That’s reshaping how platforms and agencies collaborate on data. For instance, clean ... read more

LinkedIn is plugging its professional data into Google’s ad buying platform so that advertisers can use job titles and company info to target streaming ads programmatically. The post LinkedIn’s B2B Audiences Are Now Available On ... read more

The research company estimates regional sports availability of MLB games still contributes 43% of MLB total $3.7 billion annually in current over-the-air rights revenue. ... read more

Like other companies that created brand new business categories and then had them all to themselves before the onset of competition, Netflix is no longer the only game in town. ... read more

Media mogul John Malone predicts Elon Musk's SpaceX may invest $8-$10 billion in Skydance to help CEO David Ellison reduce his massive merger debt. ... read more

Zeta Global has made 19 acquisitions in as many years. But, according to CEO and Founder David Steinberg, it turns down more deals than it closes. “We’ll look at, I don’t know, 100-plus deals to ... read more

The streaming market is looking bleak; indie agencies are frustrated with DSP fees; and publishers and artists turn to paid newsletters for revenue. The post Subscription Streamers Fall Back In Love With Ads; Indie Agencies ... read more

This week’s Media Briefing looks at how the publishing industry’s fight against AI scraping is expanding beyond technical defenses into a transatlantic push for legislation requiring bots to identify themselves. The transatlantic crackdown on ... read more

As the 2026-27 season opens, advertisers are throwing ad dollars toward the NBA’s crowd of younger viewers, accelerating investment on sponsorships, streaming ads and sports-adjacent creator activity. The new season is set to invite high ... read more

This story was first published by Digiday sibling Modern Retail. Target is betting on daily deals and a digital assistant to woo budget-conscious shoppers this holiday season. The retailer is offering more than 8,000 new ... read more