CANNES, France – Commerce media is growing beyond its retail roots as platforms use shopping, travel and mobility data to reach consumers throughout their daily lives, according to industry executives speaking at the Cannes Lions ... read more

Commerce media’s growth is showing no signs of slowing. According to an EMARKETER forecast, that category is on track to account for more than one in every four dollars allocated to digital advertising overall. But ... read more

CANNES, France — Artificial intelligence may soon handle more media buying, campaign optimization and audience targeting without needing a human to hover over every transaction. It still hasn’t figured out how to make the advertising ... read more

CANNES, France – Premium brands can’t convert consumers through culture simply by buying their way into the right event. They must understand why people care about it, offer something meaningful and appear at precisely the ... read more

CANNES, France – For a generation of marketers raised on clicks, likes and the occasional desperate refresh of an analytics dashboard, a billboard can seem almost quaint. It doesn’t follow anyone around the internet. It ... read more

Measuring daily active users rather than company revenue highlights the emergence of new digital advertising surfaces and reveals the market penetration for the next-generation of ad infrastructure. The report released today tracks how generative AI ... read more

The trial that proved Google operates an ad tech monopoly is over. And the court’s behavioral remedies for Google’s monopoly have been unsealed. If you need a refresher on the final remedies, we’ve got you ... read more

Shoppers no longer need to be in an owned-retailer environment to complete a purchase, prompting brands to fundamentally rethink their retail media strategies. The emergence of new purchasing pathways — especially social and agentic commerce ... read more

CNN, Politico and MS NOW on Monday sued over their ban from the White House and sought a court order restoring their reporters' press credentials. ... read more

A new scoring system will give marketers using Pinterest Ads Manager a view of how well a campaign is set up to perform across its setup, creative mix and signal strength. ... read more

Publishers are sitting on a treasure trove of audience data. But to turn that data into revenue, publishers must translate it into the ID signals advertisers already use. At least, that’s the theory behind Permutive’s ... read more

The 24-year-old franchise based on the zombie video game overdelivered on projections of $40-$50 million. ... read more

A new scoring system will give marketers using Pinterest Ad Manager a view of how well a campaign is set up to perform across its setup, creative mix and signal strength. ... read more

An AI model concept called 'principle of least privilege' points toward security lessons and what companies like Amazon, Google, OpenAI, Microsoft and Meta allow AI models to do. ... read more

Wells Fargo just downgraded Netflix stock over lingering engagement-viewing issues the premium streamer has had for some time. What's the real fix? ... read more

The differences between "Blue Bloods" and the new "Line of Fire" on NBC lie in the details, but the two shows invite comparison because they are both built around crime-fighting clans. ... read more

He will work with strategy, planning, data and analytics teams to establish frameworks and capabilities that connect marketing activity to business outcomes. ... read more

The biggest privacy risk facing ad tech isn’t whatever state privacy law passed last month; it’s the ones that passed decades ago. The Video Privacy Protection Act was written to protect VHS renters in 1988. ... read more

OpenAi and Microsoft have known about the “doom loop” of content scraping all along; “Fortnite” has become a brand marketer’s nightmare; and Forrester thinks streamers are going to shed their subscription models. The post ... read more

OpenAi and Microsoft have known about the “doom loop” of content scraping all along; “Fortnite” has become a brand marketer’s nightmare; and Forrester thinks streamers are going to shed their subscription models. The post ... read more

This story was first published by Digiday sibling ModernRetail Pinterest is introducing a range of ad tools and experiences as it looks to get ahead in the AI age. The features, revealed at “Pinterest Presents” ... read more

What we’re seeing OpenAI’s head of ChatGPT Nick Turley wrote that “[p]ublishers” face an “existential threat” from OpenAI’s products, which, he said, “are largely substitutive, period” and “will get more and more substitutive as they ... read more

The original pitch of retail media networks was to find shoppers while they’re shopping and make the sale. Now that RMNs have accomplished that, they’re trying to convince advertisers (and more of their wallets) that ... read more

For the last three weeks, the drama around Publicis’ (not-so-surprising-in-retrospect) poaching of PepsiCo’s global media business from Omnicom has lingered, mainly because of the impact it’s had on Coca-Cola, arguably one of the best known ... read more

Related Insights Member Exclusive Ad Tech Briefing: The futility of a Google breakup? Subscribe To Read Read More Google’s legal team likely breathed a sigh of relief, or (at ... read more

The Trump Administration decision to ban CNN, MS NOW and Politico from the White House has been condemned by other top media, The New York Timesreports. “No news organization — or person — should be retaliated ... read more

Google has alerted advertisers that its invalid traffic filters cannot stop invalid submissions from reaching their advertisers’ contact forms, PPC Land reports. In a Google Ads Help Centre page, the firm explains that its anti-bot systems judge ... read more

Microsoft has filed a patent application for a system that would support free-to-play games at suitable pause points after a period of ad-free access, TechSpot reports. These points would include the end of a boss ... read more

Meta has filed a new legal challenge against Ofcom, the UK’s media regulator, seeking to prevent additional burdens from being placed on WhatsApp and Instragram, The Guardian reports. The firm is appealing the placing of those properties in ... read more

"In the six days of creation, when chaos was ordered into heaven and earth, there was no TV, so God did not create the ADI. That task was left to Bill Harvey. The year was ... read more

Harvey spent more than half a century trying to answer what was, at heart, a deceptively simple question: How can advertisers understand what media and advertising actually do? ... read more

CANNES, France — Retail media has spent the past few years multiplying at a pace normally associated with rabbits, streaming subscriptions and Cannes invitations. Now comes the less glamorous phase: proving that all those networks, ... read more

CANNES, France – Artificial intelligence may someday buy a Super Bowl commercial without breaking into a digital sweat. For now, Google is giving it a slightly less glamorous assignment: figuring out why an ad campaign ... read more

CANNES, France – Advertisers have spent years collecting data, building clean rooms and producing diagrams that explain how everything theoretically works together. Now comes the awkward part: proving that any of it actually improves advertising. ... read more

AMENIA, NY — Location data earns its reputation as the advertising industry’s most sensitive signal. What Life360 has learned across 100 million monthly active users is that the same data that feels intrusive in one ... read more

Suppose you planted a tomato plant on Monday and pulled it out on Friday. Finding no tomatoes, you might conclude gardening has a disappointing ROI. Most media buyers would recognize the absurdity immediately, and might ... read more

Google confirmed Friday that a Gemini AI model accessed the internet and hacked other companies' systems during a test of its cybersecurity capabilities. ... read more

Google confirmed Friday that a Gemini AI model accessed the internet and hacked other companies' systems during a test of its cybersecurity capabilities. ... read more

Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it. Terms of the deal were not disclosed. ... read more

A federal judge dismissed a lawsuit by a California resident who claimed Meta violated an anti-hacking law by allegedly collecting his "voiceprint" when he used Messenger. ... read more

The law requires disclaimers on negative political ads with AI-generated content. ... read more

If consumers increasingly have no favorite "brands," what does this mean for streaming platforms? Are brands really just about the show? ... read more

Most of the conversation about AI in marketing focuses on chatbots and LLM-powered discovery. The money tells a different story. “This year in the US, AI advertising will generate more than $32 billion in revenue. ... read more

Have you checked your accounts lately? The ad industry had a nice laugh earlier this week when news popped about a nine-year- old who used his father’s already-logged-in Google business account to spend $118,000 on ... read more

When a brand's ads look AI-made, many consumers say they lose trust in it. ... read more

I have written countless columns about how agencies manage (or abuse) media planning and operations to make money for themselves. ... read more

The vast majority of leaders (89%) insist that being in the office provides experiences employees cannot achieve elsewhere. ... read more

'OpenAI Sponsored Agents' launched earlier this week with new integrations, with HubSpot the first CRM integration. The updates represent the next step in automation and building OpenAI's AI-based advertising platform, making the ads a part ... read more

The gaming channel is having a bit of an identity crisis. On one hand, gaming ad platforms are delivering the targeting and measurement capabilities advertisers expect from other digital channels. That way, gaming can position ... read more

The former Initiative Australia CEO is credited with scaling Song's APAC media operation over the last two years and is tasked with doing the same in the U.S. ... read more

For advertisers, the acquisition consolidates contextually relevant native ad inventory in finance and other high-value sectors. ... read more

Taboola has made an offer to buy Dianomi, a UK-based ad tech company that connects financial advertisers with premium business and finance publishers. Terms of the deal include a cash component and potential earnout provisions ... read more

Meta's Oversight Board has filed two new decisions criticizing Meta's ineffectiveness in protecting users from deepfakes - especially with regard to harassment of refugees and women. ... read more

Meta's Oversight Board has filed two new decisions criticizing Meta's ineffectiveness in protecting users from deepfakes - especially with regard to harassment of refugees and women. ... read more

Smith takes over Disney streaming businesses Disney+ and Hulu - overseeing product, engineering, ad tech, programming, viewer experience, partnerships, and data and analytics. ... read more

Oprah Winfrey says the idea for mounting a two-hour journey of light, sound and music at the Las Vegas Sphere came to her as she was watching a U2 performance in the famed globe-shaped arena. ... read more

The Trade Desk’s recent reduction of 15% of its workforce comes after nearly two years of challenges on Wall Street, leadership turnover and bumpy product decisions. Independent analyst Richard Kramer comes on to dissect how ... read more

CTV buyers want more transparency into where their ads actually run. According to a new IAB report, 43% of CTV buyers said they have little or no confidence in the inventory they’re buying.  As the ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: “Everybody Say: ‘Prog IO!'” appeared first on AdExchanger. ... read more

It's the end of an IPO era for ad tech; Business Insider looks for solutions to its cratering traffic; and Amazon and Walmart's AI chatbots face criticism. The post Ad Tech Bears Beat The Bulls; ... read more

It’s been 17 months of speculation over who wins and loses from the attempt to fix Google’s monopoly over online advertising. The remedies are finally here so here’s hoping this is the last word on ... read more

Axios reached its revenue goal for 2026. Now the news publisher is building a new revenue stream to keep up the pace in 2027 and beyond. This month Axios will take to market Axios Direct, ... read more

In 2026, being a pro athlete increasingly means being a full-time creator too. For women athletes in particular, content isn’t a side hustle; it’s become a crucial part of how they get paid, grow their ... read more

This story was first published by Digiday sibling Modern Retail. Walmart’s first-party data platform for merchants and suppliers, Scintilla, is getting a big upgrade next year. As part of first-party data and analytics division Walmart Data ... read more

For better or worse, creators could soon sound like AEO consultants.  Give it a year, maybe less, and a pitch might spend as much time proving a video shows up when someone searches for something ... read more

Meta faces lawsuits from users who allege their Meta smart glasses captured intimate or sensitive footage of them and exposed it to paid-content reviewers abroad. ... read more

OpenAI and Microsoft executives admitted that their AI tools pose a threat to the publishing industry, Bloomberg Law reports. The admissions were visible in an unsealed motion for a summary judgement in the copyright case filed by The New York ... read more

Pinterest unveiled a new ad format, Visual Search Ads, at its Pinterest Presents event, as it moves closer to performance marketing, Trading View reports. The new offering is designed to reach users when they are ... read more

Like many publications, The Atlantic has seen referrals from Google decline. But The Atlantic is getting more subscribers from the Google traffic that does exist. “Google is sending us fewer people who aren’t going to subscribe,” said Nicholas Thompson, ... read more

Several organizations, including the News/Media Alliance, have signed a letter urging California Governor Gavin Newsom to sign a “news-neutral” employment tax credit to preserve local journalism, the News/Media Alliance reports. The “Community NEWS Act,” (AB-2222) is a ... read more

"The Commission's actions here signal a retaliatory effort to punish ABC-owned-and-operated stations for speech the administration dislikes," ex-FCC Chairs and other former officials argue. ... read more

Almost two-thirds of every new ecommerce dollar will go to AI and cashback apps, Northwestern University's Retail Analytics Council and Minty report. ... read more

There's a reason so many CTV advertisers today - particularly those that are performance-focused, are watching their campaigns hit plateaus much faster than they had anticipated. ... read more

Sam's Club Connect introduced "Predictive Precision Targeting" capabilities on Thursday, expanding its measurement offering. ... read more

As a member of the senior leadership team, he'll also play a central role in planning the agency's next phase of growth, partnering with the CEO, Tracey Faux-Pattani, and executive strategy director, Jake Bayham. ... read more

The ad industry opposed the law, arguing it "places severe burdens on ordinary commercial speech." ... read more

This State of the Industry report, sponsored by Braze, explores how publishers are adapting their subscription, engagement and revenue strategies as AI reshapes how audiences discover and consume content. Shifts in AI-driven search behavior are ... read more

Most buying platforms have a mechanism through which a brand can request all its campaign data, down to the log-level insights that say exactly when and where each ad ran. ... read more

Honorees will be celebrated on November 3 in New York City and join a growing community of women leaders across advertising, media and technology. New York, NY (September 17, 2026) — AdExchanger, the leading voice ... read more

The first week of the 2026 NFL regular-season fell 13% to an average 19.5 million viewers per game vs. the record-breaking 22.3 million viewers per game averaged during Week 1 in 2025. ... read more

Upcoming Events: November Top Women Leadership ForumNovember 4, 2026 | The Lighthouse at Chelsea Piers, NYC Top Women in Media & Ad TechNovember 5, 2026 | The Lighthouse at Chelsea Piers, NYC March Convergent TV ... read more

The research analyzed more than 6,300 award-winning campaigns to see how often creative excellence translated into marketing effectiveness, based on the creative and effectiveness award competitions that the group measures annually around the world. ... read more

Sam’s Club Connect, the membership-based retailer’s ad business, launched a suite of new targeting and measurement products on Wednesday. Brands can now create custom predictive modeling audiences and segments for churn prevention or waning brand ... read more

Google monopolized online advertising and the remedy is a code of conduct.  Seventeen months of post-verdict wrangling brought the industry to this point. Judge Leonie M. Brinkema ruled the online ad behemoth had indeed come ... read more

Retail media’s explosive growth over the past few years is the result of a straightforward pitch to advertisers: the ability to reach consumers close to the point of purchase, connect media exposure to transactions and ... read more

Premium streamer Apple keeps working under the radar of the big players - including Netflix, Prime Video, HBO Max and Disney+ - in scoring major awards. ... read more

Many of the shows on ABC, CBS, Fox and NBC are so old that the networks have become the assisted-living facilities of TV. ... read more

There's a growing divide over what AI should do to agency compensation, a consequential finding for media buyers. ... read more

When a creator already loves the product they're marketing, it's easy to work it into their content in ways that feel natural. That's exactly what the Try Guys did. The post How The Try Guys ... read more

Perplexity and other LLMs are mounting massive social influencer marketing campaigns. Also: Xbox is not giving up on its advertising ambitions. The post Paying The Past To Buy The Future; Will Microsoft Finally Do In-Game ... read more

WPP is set to win Coca-Cola’s global media, data and tech business. For CEO Cindy Rose, the timing couldn’t be better. A year into trying to fix the holdco, a win of this size, from ... read more

The makeup of an agency’s AI bill is getting more complicated. Agency execs say AI costs are growing and metered model usage is becoming a trend, forcing execs to take a closer look at AI ... read more

This week’s Media Briefing recaps what publishers said about search traffic declines, opaque AI licensing contracts and monetizing AI visibility during closed-door town hall sessions at the Digiday Publishing Summit, held in Miami this week. ... read more

This story was first published by Digiday sibling ModernRetail Livestreaming is proving to be big business for TikTok Shop’s burgeoning resale economy. Year-to-date, 94% of revenue on TikTok Shop from luxury resale in the U.S. ... read more

Between the disruption of its racing calendar caused by the war in the Persian Gulf, and the difficulty of tempting viewers into watching Grands Prix on Apple TV in its debut season with the streamer, ... read more

The Federal Communication (FCC) is seeking comments on its guidance on discounts for political ads, TVTechnology reports. The guidance issued in March seemed to expand the types of organizations that are eligible for the “lowest unit charge” ... read more

R/GA is launching an AI tool called the BRDNA Sequencer that can help marketers maintain their brand integrity, Fast Company writes. The new offering trains itself on a company’s brand guidelines and puts them into a format ... read more

Macro, a multi-platform entertainment company, has entered the direct-to-consumer streaming field, acquiring Allblk, a streaming platform serving Black audiences, from AMC Global Media, Variety reports. “At a time of significant disruption and consolidation across the ... read more

Auto dealers are finally getting the clarification they have been seeking from the Federal Trade Commission (FTC) on vehicle price advertising, RVBusiness reports. The FAQ document specifies that dealers must provide the total price the buyer will pay, including the ... read more

"Sports remained a significant driver of automaker reach in August, with the WNBA in particular seeing notable year-over-year impression increases," says iSpot.tv's Stuart Schwartzapfel. ... read more