Following an initial testing round with its top-performing creators, Snapchat has officially expanded its Creator Subscription offering to all eligible Snapchat creators across the globe. ... read more

Tok has launched a simple mobile game designed to be played casually by friends within DMs and group chats. ... read more

That's the good news, according to Guideline. The bad news is that geopolitical uncertainty - especially the war in Iran - could crush demand if oil prices and unemployment continue to rise. ... read more

"Media value" for linear TV networks is down 16% to $1.24 billion through Q1 this year, according to iSpot.tv. ... read more

The rebooted print edition and accompanying digital "experience" features a new llook, as well as columns including "The Context" intended to put a rapidly changing world in perspective. ... read more

This story was first published by Digiday sibling Glossy Fenty Beauty is taking its community-first strategy into messaging. On Wednesday, the Fenty Beauty brand launched “Rose Amber,” an AI-powered beauty advisor built for WhatsApp, marking ... read more

Anthropic signed a Memorandum of Understanding with the Australian government to follow specific AI safety and research rules, when CEO Dario Amodei met with Australia's Prime Minister to confirm the agreement. ... read more

Smartly.io has become OpenAI's first creative ad-tech partner, allowing advertisers to place ads in the ChatGPT interface where users can engage with the chatbot for product advice and recommendations. ... read more

As TV evolves into a more immersive storefront experience, there are new opportunities for advertisers to open up two-way interactions with consumers. To keep pace with this shift from viewership to commerce, advertisers need modern ... read more

Concourse Media has named Jack Sheehan as president of worldwide sales, Screen Daily reports. Previously, Sheehan served as president of worldwide sales and development at Archstone Entertainment. He will focus on the firm’s global sales strategy and ... read more

Young consumers are increasingly influenced by social media platforms and influencers concerning money instead of traditional financial institutions, according to a study titled Financial Lives in the Networked Generation, Newswise reports. “These shifts are not incremental—they ... read more

TV networks and streamers are spending more on high-priced sports programming, with little left for unscripted content. ... read more

The legal battle between Connoisseur Media CEO Jeff Warshaw and Soros Fund Management (SFM) now turns on one question, following new filings, Inside Radio reports: Did he advise SFM that Cumulus Media was ready to acquire Audacy’s debt before SFM ... read more

Terms were not disclosed, but the 670-person agency will be integrated into Publicis Sports Group, reporting to CEO Suzy Deering. ... read more

Swivel and Olyzon's new partnership brings buy-side and sell-side agents together as early examples of an agentic marketplace. The post The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? appeared first on ... read more

A couple of commandments are in order for watching "The Ten Commandments" this weekend on ABC. ... read more

The new ad automation platform from Basis puts campaign planning into the (figurative) hands of AI agents. But it's just a starting point. The post Basis Wants To Help Marketers Bring Agentic AI Into Media ... read more

Kalshi, the prediction market platform where players can place bets on world events — such as the number of deportations this year — was sued last week by the state of Washington, one of such 20 ... read more

The role of the marketing scientist has never stood still, but artificial intelligence has hit fast-forward.  Once the quiet architects behind dashboards and reports, marketing scientists are now at the epicenter of creativity, technology and ... read more

Mediavine suffers layoffs; Amazon’s chatbot ads suffer from lack of clicks; and we all suffer the AI fruit slop. The post Pruning The Mediavine; Shoppers Aren’t Clicking Amazon’s AI Ads appeared first on AdExchanger. ... read more

Earlier this month, Meta announced its Facebook Creator Fast Track, a program aimed at attracting more creators to the platform by offering guaranteed payouts depending on their follower size on Instagram, TikTok, or YouTube. It’s ... read more

This week’s Media Briefing recaps publishing execs’ thoughts on optimizing content for AI search (or the concept of GEO) and the opportunities for revenue from AI licensing deals and marketplaces, during the Digiday Publishing Summit’s ... read more

Spotify’s ad exchange more than tripled its programmatic advertiser base in the year since its launch, according to the streamer. The media agencies using it are less effusive, Following the launch of SAX last April, ... read more

In February 2019, Griffin Johnson was a junior in college, studying nursing and working in a steel factory. Six years later, he’s co-founder of Animal Capital, a venture fund, a journey he credits almost entirely ... read more

Meta is forming a team of "elite AI researchers" led by Yang Song, a former TikTok executive now in charge of making Meta's social apps even more engaging and profitable. ... read more

Meta is forming a team of "elite AI researchers" led by Yang Song, a former TikTok executive now in charge of making Meta's social apps even more engaging and profitable. ... read more

The attempted class action suit may not go anywhere, but it reflects consumer fears about privacy in the digital age. ... read more

A Utah man is alleging in a new lawsuit that artificial intelligence company Perplexity shares "complete transcripts" of users' chats with Google and Meta, via analytics tools embedded in Perplexity's online site. ... read more

A Utah man is alleging in a new lawsuit that artificial intelligence company Perplexity shares "complete transcripts" of users' chats with Google and Meta, via analytics tools embedded in Perplexity's online site. ... read more

In this ever-fragmented media landscape, advertisers are forced to visit numerous destinations to find audience segments, while integrated ecosystems provide unified access that functions like an “easy button for connected TV.” “Fragmentation makes buying audiences ... read more

SAN JUAN, Puerto Rico — Companies that focus artificial intelligence implementation with an eye toward business growth, rather than expense reduction, will outpace competitors. The view is that AI’s transformative power should drive real outcomes ... read more

Microsoft Advertising appears to be testing a two-tier sponsored product carousel on Bing to expand its ecommerce ad presence and compete with Google. ... read more

Microsoft Advertising appears to be testing a two-tier sponsored product carousel on Bing to expand its ecommerce ad presence and compete with Google. ... read more

TikTok's U.S. venture has announced a partnership with Cameo, which delivers personalized celebrity video messages to fans. Together, both companies want to help creators connect with fans and directly monetize their social media celebrity status. ... read more

TikTok's U.S. venture has announced a partnership with Cameo, which delivers personalized celebrity video messages to fans. Together, both companies want to help creators connect with fans and directly monetize their social media celebrity status. ... read more

A federal appellate court this week refused to revive a challenge to a Minnesota law prohibiting "realistic" deep fakes of politicians. ... read more

In the last 12 months, there were 206.4 million total sign-ups among the nine streamers including Apple TV, discovery+, Disney+, HBO Max, Hulu, Netflix, Paramount+, Peacock and Starz. ... read more

Google released a guide today that teaches developers and marketers how to build agents that follow fixed prompts to ones that can dynamically expand their own capabilities as they run. ... read more

Cody Plofker, CEO of cosmetics brand Jones Road Beauty, doesn’t mind when a test he’s running proves that a certain channel isn’t working. In fact, he’s pleased. “You almost want to find out that something ... read more

As AI follows digital advertising's playbook by optimizing for engagement, constant validation may also reinforce harmful beliefs. ... read more

TV station groups have formalized their concerns in comments filed with the FCC as it opens a review of live sports moving more to premium streamers, away from TV-networks/TV station-based legacy media companies. ... read more

'March Madness" has hit its highest viewership since 1993, with the strongest result in UConn's last-minute victory over Duke in a game that averaged 13.4 million viewers. ... read more

The Advertising Research Foundation's CIMM East Conference began where last year's left off: on an advertising "currency fiesta," per Fox Senior Vice President-Research & Data, Ad Sales' Kym Frank, who famously made that quip in ... read more

Vlad Stesin, CEO, Optable Traditional programmatic, the process of holding a 100-millisecond auction between the buyers and sellers of digital media, is wearing thin, but the infrastructure didn’t break overnight. For years now, fragmentation, privacy ... read more

Creators are not a one-and-done channel. Give them room to interpret your brand honestly. ... read more

Child development experts are pressuring Google to stop serving AI-generated videos to children on YouTube and YouTube Kids, which could significantly impact how advertisers reach young audiences on the platforms. ... read more

In an "open letter" to advertisers published this morning, Harmelin Media President Mary Meder becomes the latest agency executive to weigh in on the controversies surrounding principal media-buying and agencies pocketing rebates from the media ... read more

A milestone in TV's ongoing evolution was announced on Tuesday - the end of the yearly conference of NATPE. ... read more

From adorable to kind of disgusting, brands are letting it rip for April Fool's Day -- the holiday every literal-minded journalist dreads most. ... read more

If you were playing AI bingo at the IAPP’s Global Summit in Washington, DC, on Monday, your card filled up fast. Nearly every vendor booth in the exhibition hall at the event, which is one ... read more

Deduplicated Dollars Much ado has been made of late about The Trade Desk’s data fees.  Well, TTD is making a change to its fee structure, overhauling how the DSP pays ID providers. But it’s unclear ... read more

This story was originally published on sister site, Modern Retail. As every brand and retailer grapples with the implications of artificial intelligence, they’re having to ask themselves tough questions about where they will and won’t ... read more

It’s been more than a year since the ink dried on Walmart’s Vizio acquisition. At the IAB NewFronts last week, the retailer finally lifted the veil on what the deal means for advertisers — though ... read more

This week’s Future of TV Briefing looks at what publishers have to offer creators as more media outlets enlist independent video makers. The publisher-creator dynamic Netflix’s NFL slate, AI slop the show and more ... read more

For all the buy-side noise, publishers say OpenPath revenue has largely held up – give or take a few sharp dips and recoveries in recent months.  Nine publishers Digiday spoke to said their OpenPath revenue ... read more

That question stopped being hypothetical last week. The U.S. sent Iran a 15-point ceasefire plan; Tehran called it “maximalist and unreasonable” and denied talks were even happening. Oil climbed back above $106. The White House ... read more

01 Introduction Over the past year, publishers have grappled with a volatile economic climate including persistent inflation and cautious consumer spending. Many publishers have accelerated efforts to diversify their revenue streams through ads, ... read more

A study that examined how people feel about asking a chatbot for advice and trusting it with managing processes and events found many were willing to delegate financial planning and vacation booking to AI, but ... read more

Hallmark Media Has Named Darren Abbott as president, The Hollywood Reporter writes. He replaces John Matts less than a year after Matts assumed that title. Abbott will be tasked with “shaping, operationalizing, and driving the ... read more

A federal judge has ruled that the president’s executive order barring funding for NPR and PBS violated the First Amendment, NPR reports. U.S. District Court Judge Randolph D. Moss said the government cannot use funding ... read more

The advertising industry’s fixation with tying media value to short-term outcomes using programmatic ad technology is causing it to overlook differences in media quality, according to a paper by the Coalition for Innovative Media Measurement (CIMM), AdExchanger ... read more

Colorado has passed a bipartisan bill that would force social media companies to quickly comply with search warrants, Post Independent reports. Senate Bill 11 was signed into law on Monday by Governor Jared Polis. Polis ... read more

Born in Italy, made in Vermont, Dell'Amore contains the secret ingredient needed for a super-premium packaged food brand. ... read more

Consumer advocates and former FCC heads support the agency's decision to fine wireless carriers for selling customers' geolocation data. ... read more

Meta has announced style and functionality details for its forthcoming EssilorLuxottica AI smart glasses and software updates, including neural handwriting on Display models, as Apple, Google and Snapchat develop competing AR wearables. ... read more

Instagram has begun testing a premium offering separate from "Meta Verified" that gives paying subscribers Story-centric options designed to boost reach, specify audience targeting, and maintain a heightened level of anonymity on the social media ... read more

SAN JUAN, Puerto Rico – If there is one thing Christa Klausner would like the industry to stop doing, it is obsessing over “tension.” Yes, commerce media networks want control. Yes, agencies want flexibility. No, ... read more

Google is again seeking to reverse a jury verdict requiring the company to pay $425 million for allegedly violating mobile users' privacy. ... read more

Is this the beginning of a slippery slope that will lead to the dismantling of algorithmic ad targeting for everyone, or just legal minors? ... read more

A $100 million campaign aims to promote the Trump administration's pro-artificial intelligence agenda during this year's midterm elections. ... read more

There are many reasons we've chosen to move away from TTD as an agency but what it really comes down to for us is: What's driving value for our clients? Is this platform best serving ... read more

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Consumers feel trust has become one of the most important features when considering loyalty to a branded chatbot regardless of its maker-Google, OpenAI, Microsoft, Amazon or another. Some have become uncomfortable with the speed in ... read more

Just when it seems like the ad industry has been getting a grip on some forms of ad fraud, an analysis of 2025 performance ad spending finds that AI is optimizing -- er, I mean ... read more

"We are architecting the advertising market's path forward," said the new CSO. ... read more

The Comcast report demonstrates TV's role as a full-funnel driver of performance and impact on other ad channels. It finds brand recall increases when TV is part of the media mix compared with stand-alone channel ... read more

Media capture is a political strategy that authoritarian governments often use to co-opt independent news organizations and spread propaganda, Psychology Today writes. Many experts believe this is already happening in the United States. One strategy is censorship through ... read more

Brands like ScottsMiracle-Gro and Clinique are using Agentic AI to serve consumers and provide educational resources wherever they are, Fast Company reports. “We’re using a lot of agentic AI to help people in any given market,” said John Sass, senior vice ... read more

The Federal Trade Commission has toughened its regulation of car dealerships, including fines of more than $50,000 for misleading pricing practices, including ads that exclude mandatory fees,  Car Scoops reports. The FTC is also targeting listings for ... read more

The push for a league comes as flag football teams will make their debut in two years with the 2028 Los Angeles Summer Olympics. ... read more

Nonprofit news sites drew 72.1 million visits in January, up from 6.46 million in December, Nieman Lab reports. The biggest gainers included  The top news sites included theconcersation.com, propublica.org, sltrib.com, motherjones.com and texastribune.org.  ... read more

No one in programmatic advertising needs another reminder about fragmentation. This complexity stands in sharp contrast to the original promise of the open internet. Programmatic was supposed to give marketers the freedom to reach audiences ... read more

It’s widely reported that anywhere from 20% to 30% of programmatic video spend is lost due to supply-side misrepresentation, invalid traffic and low-quality inventory. That’s billions in wasted ad spend – not to mention billions in ... read more

Charles Barkley's reflections on immigration during an NCAA pregame show sparked coverage and reactions that mischaracterized his tone and intentions. ... read more

Amazon MGM's "Project Hail Mary" earned $54.6 million in domestic revenue in its second week. the best box-office film revenue of the year so far. Globally, the movie has now surpassed $300 million. ... read more

Children with lower digital wellbeing check their devices seven times more frequently than peers with higher scores, while sending nearly five times more messages and switching apps three times as often. ... read more

While the direct impact has been minuscule, the indirect effect is impacting time spent with search engines, according to PQ Media's just-released Global Consumer Media Usage Forecast. ... read more

Brian Norris started his career in TV sales at Lifetime in 1999, a job that bears little resemblance  to what he does today as CRO of The E.W. Scripps Company. Back then, TV meant “linear,” ... read more

Criteo is widening access to its performance media stack with the full rollout fo full self-service capabilities for its GO platform as it looks to capture a broader base of small and mid-sized advertisers, bringing ... read more

The idea that “all media isn’t created equal” is one of the oldest cliches in advertising. But programmatic ad tech often overlooks the nuances of media quality and even the content itself when bidding on ... read more

Anthropularity Anthropic threw jabs at OpenAI with its Super Bowl ads; consumers guffawed. Anthropic refused Pentagon demands over use of its tech in programming autonomous weapons or in widespread surveillance of Americans, resulting in its ... read more

As brands pour more budget into creator marketing, demand is growing for unified measurement across organic, paid, and creator content. That gap has created an opening for platforms promising to unify those workflows. Influencer marketing platform ... read more

Subscribe: Apple Podcasts • Spotify The Guardian didn’t want to build an AI chatbot. Not a reader-facing one anyway. Not at the risk of that chatbot misrepresenting the news publisher’s journalism and undermining readers’ trust. ... read more

Last week’s trials marked a turning point for social media. For the first time, big tech giants were held accountable for causing harm to children – and there were consequences. First, there was the New ... read more

Time is taking what it’s learned about where AI search engines pull information and when Time shows up in those summaries to sell a new GEO product for brands. It’s not the first to do ... read more

The Trade Desk is overhauling how it pays identity partners within its Identity Alliance, moving from a volume-based model to one centered on “incrementality,” according to multiple industry sources. The changes, communicated to partners in ... read more

NEW YORK – At the IAB NewFronts 2026, Abbey Thomas of Anoki AI had a message that might make media buyers do a double take: thanks to a new partnership with Allen Media Group, advertising ... read more

The U.S. Men's National Team will launch a weeklong run and Nike-sponsored merchandise release in an interactive FIFA-branded Roblox game called "Super Soccer." ... read more

The big pay bump is part of what the company called a "redesigned" compensation package for Wren that extends through 2028 when Wren is expected to step down from the CEO post after 30 years ... read more

The IAB released a whitepaper Monday exploring autonomous AI systems that have begun to reshape how video is planned, optimized, measured, and created. ... read more