Martinelli’s, an apple juice and cider brand, is using a new metric called incremental return ad spend (iROAS) to measure longer-term value of retail media rather than surface-level attribution, AdExchanger reports. “From a business strategy standpoint, ... read more

The agreement begins this year and extends through the 2028 election season, likely signaling a new service to provide up-to-the-minute stats on political data, making use of AP's vote-count system. ... read more

The focus is on live programming of all types - news, sports, special events, even video podcasts. But what is their real future, from advertising and other perspectives? ... read more

In her seven months as editor in chief and the de facto head of CBS News, Bari Weiss installed a traditional anchorman on "CBS Evening News" and engineered the total shutdown of CBS Radio News. ... read more

Let me introduce you to a phrase that’s been pinging around the back of my head for the past year or so: the “cult of performance.” I decided to bring up this so-called cult now ... read more

ROAS can make any campaign look refreshing, but measuring incrementality is how marketers can tell if the juice was actually worth the squeeze. Apple juice and cider brand Martinelli’s is using that logic to rethink ... read more

You know the call. It happens every month, sometimes every week: The DSP number doesn’t match the SSP number. Nobody is sure whose pixel fired twice. The deal you activated three weeks ago is still ... read more

TrumpRX might be collecting your medical data; Snowflake is trying to get into the AI content licensing game; and travel marketers are feeling the inflation squeeze. The post The White House’s Dark Patterns; Snowflake ... read more

Dentsu has undergone a shift in top management on a global scale, with new global CEO Takeshi Sano in charge of an agency holding company that sits just under the Big Three — Publicis, Omnicom ... read more

Whether X’s ad business has recovered to pre-Elon Musk ownership levels has been one of those questions that’s somehow managed to be both endlessly debated and entirely unresolved for three years running. Turns out, the ... read more

Content has never been easier to ignore. Most of it deserves to be. Marketers have known this for a while. What’s changed is now some of them are responding. They’re moving from posts to programming ... read more

This story was originally published on sister site, Modern Retail. These days, shoppers are increasingly asking ChatGPT for recommendations like “the best sleep supplement” and “best women’s multivitamin.” So instead of browsing a brand’s homepage, ... read more

Creator and entrepreneur Dhar Mann doesn’t think creators are replacing traditional media — more that the lines between the two have disappeared as creators with large followings build up their own production studios to create ... read more

A quick scroll through social media video feeds would likely surface a slew of new programming types — a branded sitcom or game show, creator storytelling and ad-supported microdramas. Social media platforms used to be ... read more

... read more

Meta and other social media firms will pay $27 million to settle a lawsuit filed by Kentucky’s Breathitt County School District over alleged harms to children’s mental health caused by social media addiction, Reuters reports. Meta will ... read more

Prescription brands have dramatically boosted their multiscreen TV advertising spend following a federal enforcement action against deceptive drug advertisers, according to an analysis by the Video Advertising Bureau, PPC Land reports. From October 2025 through ... read more

CNN has sued Perplexity, accusing it of “massive copyright infringement,” Engadget reports. The complaint charges that Perplexity "unlawfully crawls, scrapes, copies, and distributes CNN's content from CNN Digital Platforms and third-party platforms,” and that it ... read more

MIAMI — Media companies have invested heavily in identity infrastructure and first-party data capabilities to reach specific consumers at precise moments, but many still lack insights about which creative messages will connect with those carefully ... read more

When you search for a flight to Barcelona, you’re not just planning a vacation. You are broadcasting intent – about your income, tastes, upcoming spending, and emotional state. That signal, argues one executive, is among ... read more

Young people engaging with self-harm-related content get redirected to interactive videos and connection to a crisis responder. ... read more

Vermont lawmakers have passed a privacy bill that gives residents the right to reject a common form of online ad targeting. ... read more

Meta's Oversight Board has secured additional funding to continue operations through 2028 as an independent watchdog. ... read more

Reddit has announced a global expansion of its recent integration with Shopify in an effort to help merchants launch Reddit campaigns while utilizing the platform's year-old Dynamic Product Ads (DPA) format. ... read more

"The industry has been measuring progress in AI by how well models recognize content," said Tory Brangham, People chief ecommerce officer. "The real benchmark is whether they can monetize it." ... read more

Publishers have spent years stuffing bid requests with more signals without knowing which ones actually move the needle. Amazon Publisher Services wants to change that. At its annual summit on Wednesday, APS unveiled an expansion ... read more

Meta says its terms of service inform users in "clear" and "unambiguous" language that it isn't responsible for material posted to the platform by third parties. ... read more

If we let agentic middle tech sit between our budgets and the platforms without absolute transparency, we are allowing a new, higher-tech black hole. ... read more

Former Apple, Google DeepMind, OpenAI, Meta Superintelligence Labs, and Scale AI researchers will train models on real-world user interactions. ... read more

The FAST channel ecosystem is providing advertisers with a sandbox (no, not that sandbox) to test new CTV formats, targeting tools and programmatic buying methods. The post FAST Content Isn’t Always ‘Premium,’ But That’s Where ... read more

Shareholders approved the nominations of Microsoft's Jaime Teevan and Benjamin Badinter, a longtime Publicis executive and grandson of the founder. ... read more

Both the Eastern and Western NBA Conference finals have witnessed rising viewership versus a year ago - especially for the Western Conference Finals. ... read more

Students are asking the same question many advertisers wish consumers would stop asking: "What exactly am I getting for my money?" ... read more

And now the ANA knows which half. Its Q1 programmatic benchmark reveals advertisers are stratifying into two distinct "lower" and "higher" performing groups. ... read more

TV piracy of sports streams is siphoning away millions of viewers. Then: Vox Media and BuzzFeed found new owners this spring, punctuating the end of the pageview era. The post The End Of The Programmatic ... read more

CBS News editor-in-chief Bari Weiss is bringing in an outsider with no prior experience in TV news to run "60 Minutes." ... read more

Does "engagement" have a connection with "viewing" for TV/streaming shows? The answer is no, according to senior streaming buying and selling execs. In recent earnings calls, Netflix and Disney execs sharpened some of the definitions, ... read more

Walmart Connect is adding a second DSP partner: Yahoo DSP. Plus: It looks like location data is being used to spy on the military now. The post Retail Wags The Dog; Data Brokers Vs. The ... read more

Digiday readers need no reminder that the internet’s infrastructure, not to mention its funding, is in flux, causing equal amounts of trepidation and excitement among those earning a living in the digital economy. Amid this ... read more

OpenAI may be telling marketers to treat ChatGPT as a test channel rather than a performance one but its partner deals, tech builds and measurement moves tell a different story about the advertiser it actually ... read more

Publishers are quietly cutting six-figure AI licensing deals on Snowflake, as the data giant positions itself as matchmaker-in-chief between locked-down news content and enterprises keen to plug reliable publisher content into their own internal AI ... read more

CBS News has appointed Nick Bilton as executive producer of “60 Minutes,” CNBC reports. He replaces Tanya Simon, who has been with the program for more than 30 years. Bilton, a former New York Times ... read more

Researchers have long known about a phenomenon called the hostile media effect — the perception by people that the media is prejudiced against them. But researchers are now studying what they call the hostile misinformation ... read more

Screenvision Media has named former chief revenue officer of Vox Media Geoff Schiller as chief executive officer, replacing interim CEO Jeff Howe, CityBiz reports. Schiller will also join the board of directors. The hire comes as ... read more

Colorado Governor Jared Polis has vetoed two media-related bills, The Colorado Sun reports. House Bill 1255, a measure that would require social media platforms to report to law enforcement posts that contain threats, would have a “chilling effect” ... read more

YouTube is testing a beta feature that allows music creators to select and share exclusive content with their most devoted supporters. ... read more

YouTube is testing a beta feature that allows music creators to select and share exclusive content with their most devoted supporters. ... read more

Reddit and X have been subpoenaed by Jeanine Pirro, the U.S. Attorney for the District of Columbia, due to multiple users' reported posting of social media content critical of Immigration and Customs Enforcement (ICE) efforts. ... read more

Reddit and X have been subpoenaed by Jeanine Pirro, the U.S. Attorney for the District of Columbia, due to multiple users' reported posting of social media content critical of Immigration and Customs Enforcement (ICE) efforts. ... read more

The conservative 5th Circuit Court of Appeals has lifted a block on a Texas law that requires Google and Apple to verify users' ages and prevent minors under 18 from downloading apps or making in-app ... read more

The latest funding round is expected to advance the company's safety and interpretability research, expand compute power to meet growing demand for Claude, and scale the products and partnerships its customers rely on. ... read more

As AI begins fundamentally affecting almost everything we do, we need to stay informed. Pope Leo's document can help. ... read more

The companies that should be testing ChatGPT Ads are the ones with experimental media budget, not brands looking for a silver bullet. ... read more

At least enough Americans are interested in the tournament to justify another round of emotionally manipulative commercials featuring fathers hugging children in replica jerseys. ... read more

Amazon Publisher Services at its summit on Thursday introduced new capabilities to help publishers use data signals that improve an advertiser's performance across web, mobile, and streaming TV. ... read more

Amazon Publisher Services at its summit on Thursday introduced new capabilities to help publishers use data signals that improve an advertiser's performance across web, mobile, and streaming TV. ... read more

Connecticut is now the fourth state to prohibit companies from selling data that can pinpoint people's locations within a 1,750-foot radius. ... read more

Dubbed, Prompt, the inaugural conference takes place June 9 at London's Design Museum and is timed to London Tech Week. ... read more

The association is also bringing former WPP Media whistleblower Jon Mandel back as part of a special media transparency report update webinar next week. ... read more

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She will succeed Clark Rector, who is retiring at the end of July after 37 years with the organization. ... read more

OpenAI has switched on cost-per-action ads inside its ads manager, Digiday has learned.  The feature, which is currently available to select advertisers only, lets them pay for ads in ChatGPT only when a user takes ... read more

The move comes as its U.S. counterpoint - the ARF - is undergoing an executive search for a new CEO to succeed Scott McDonald, who is set to retire early next year. ... read more

Geoff Schiller, former CRO at Vox Media, is set to become CEO of cinema ad network Screenvision. The move marks Schiller’s first departure from the digital publishing industry in 25 years. Vox Media sold half ... read more

Walmart Connect has expanded its offsite media strategy with additional demand-side platforms and programmatic platforms including Yahoo DSP, specifically for Vizio inventory available via Magnite. ... read more

SpaceX's initial IPO shows the focus is on how it will be the parent company for X, Grok and Starlink - with a major focus on advertising. ... read more

Comscore Movies will rebrand as Rentrak. The box office/movie data-tracking company merged with Comscore in 2016 and will now return to its legacy name. ... read more

“Where should I spend my next dollar?” is now a question that marketers can pop into an AI chat box instead of a media dashboard. On Thursday, media measurement provider Measured launched a Model Context ... read more

Mihaila spent the last two decades in senior leadership roles at WPP and its agency EssenceMediacom, including Global Client President and Managing Director EMEA for EssenceMediacom. ... read more

The Fox series "Memory of a Killer" boasts the most conspicuous killer for hire on TV at the moment - an assassin with early-onset Alzheimer's. ... read more

State wiretapping laws written in the 1960s are now taking aim at targeting pixels used for standard ad measurement. In a recent lawsuit that’s currently being heard by the Washington Supreme Court, Baker v. Seattle ... read more

Every era of advertising is defined by what its reporting layer cannot see. In the 1960s, the industry was defined by the Nielsen diary. Households recorded their viewing on paper and mailed it back. Advertisers ... read more

Sir Funds-A-Lot On Wednesday, TV ad decisioning platform Olyzon announced a $10 million Series A investment led by S4S Ventures, the early stage investment group co-founded by Sir Martin Sorrell and Sanja Partalo. TV remains ... read more

As the holding companies suck up or build more ad tech, including AI-powered data curation — look no further than Publicis’ recent $2.2 billion acquisition of LiveRamp — independents find themselves in a position of ... read more

This week’s Media Briefing looks at why publishers are once again turning to social platforms for audience growth and revenue as AI-driven search changes and declining Google traffic put pressure on their owned-and-operated businesses. But ... read more

As more people look for ways to be healthier or seek knowledge about medical ailments (especially in countries lacking universal health care) medical creators have stepped up, providing their knowledge to viewers and a new ... read more

This story was first published by Digiday sibling Modern Retail. Major carriers are implementing new fuel surcharges, pushing more e-commerce brands to get creative with their shipping options. Effective last week, UPS now has surge ... read more

A more diverse customer set could give big media companies like Comcast the same resilience to market shocks as Meta and Google enjoy, but persuading enough performance-minded brands to try CTV — and they’ll need ... read more

Condé Nast has reached a settlement with the NewsGuild of New York over the firing of four editorial staffers last year. Alma Avalle, Ben Dewey Jake Lahut and  Jasper Lo were terminated after they confronted the chief people officer about ... read more

Meta will introduce new and expanded subscription offerings for creators and businesses, as well as users of the tech giant's AI chatbot and social platforms. ... read more

Meta will introduce new and expanded subscription offerings for creators and businesses, as well as users of the tech giant's AI chatbot and social platforms. ... read more

A receipt from 2006 has people "marveling at how far grocery costs have climbed in the nearly two decades since," according to "USA Today." ... read more

Journalist Sharyn Alfonsi is leaving “60 Minutes,” after a decade-length tenure on the program, The Washington Post reports. Alfonsi had clashed with Editor in Chief Bari Weiss. “This was not a routine corporate transition; it was a deliberate choice ... read more

A pro bono campaign from Cactus morphed into a men's mental health website. A book with similar insights will be published on June 15. ... read more

Roku unveiled its new home screen, which includes a “Top Picks for You” section, an easier way to access subscriptions and a new search function. All of these features are meant to tailor the home ... read more

A federal judge dismissed the FTC's lawsuit last year, ruling that Meta isn't a monopoly because it currently competes with YouTube and TikTok. ... read more

The average share of citations attributed to social platforms was 33% higher in April 2026 than in October 2025. Average share declined in March; April followed three straight months of growth, according to Tinuiti. ... read more

Oscar Rondon, vice president, data and measurement solutions, Nexxen  Today’s TV advertising doesn’t have a data problem; it has an execution problem.  The industry has never been richer in signals, ranging from contextual intelligence to ... read more

Media buyers discover they've been sitting on a human oilfield this whole time, Web3 report says ... read more

MIAMI – At the POSSIBLE conference, Kevin Krim, president and chief executive of media-measurement firm EDO Inc., arrived with a message that probably startled at least a few ad executives wandering Miami Beach meeting halls ... read more

MIAMI — Post-transaction advertising delivers measurably stronger results than traditional display, but the programmatic infrastructure built to serve the open web may be holding marketers back from realizing its full potential. “The unique thing about ... read more

The days of waiting until a campaign ends to find out whether it worked may soon be over. Warner Bros. Discovery has unveiled a real-time measurement and attribution dashboard that lets marketers monitor and optimize ... read more

If you are a brand that was already spending heavily in walled gardens, the argument for going deeper just got stronger. ... read more

Juozas Kaziukenas, an entrepreneur based in New York, shared in a LinkedIn post that he believes Google broke AI's biggest promise to users by adding the ads in mid-conversations. ... read more

Analysis of 1,611 scripted original shows on premium streamers found viewers waited an average of 21 months between new seasons -- up from the 16-month period in 2022. ... read more

Siding against Meta Platforms, a federal judge has rejected the company's bid to dismiss a lawsuit alleging that the company overcharged Facebook advertisers a collective $4 billion. ... read more

Shachar Orren, co-founder and CRO/CMO, EX.CO For three decades, the click was the currency of digital publishing. Someone wrote the headline, someone clicked it and the monetization engine did the rest. It was simple, reliable ... read more

The ecommerce company's "Celebrate Being Human" campaign pivots from makers to buyers. ... read more

A bipartisan bill that would have required Maryland state agencies to direct half of their ad spend to local news media has been vetoed by Governor Wes Moore, WBOC reports. The Local News for Maryland ... read more