Marketing fragmentation has been the industry’s dirty secret for decades. Campaigns scatter across dozens of channels, creative assets multiply without coordination, and CMOs are left squinting at disconnected dashboards trying to figure out what’s actually ... read more

As more brands, agencies, and media companies join in on the AI chorus of “better, faster, smarter,” the teams administering AI tools are singing a dissonant tune — managing a growing stack of AI-powered tools layered ... read more

With media megamergers, acquisitions and spin-offs left and right, the media landscape is changing at a pace that is difficult to keep up with. Behind all this change is a unanimous desire to capitalize on ... read more

Marketers were hoping for a quiet week to recover from the hangovers and heat of Cannes Lions before the 4th of July weekend. Instead, they’re scrambling for information to better understand how the break-up of ... read more

Ask anyone in ad tech about data governance, and they’ll talk about the supply side. The industry spent years building verification frameworks for publishers and sellers, proving that the data powering supply-side decisions is what ... read more

Get Off My Property! Walmart turned heads with last week’s acquisition of TV ad platform Vibe.co. But the acquisition was part of a years-long coming together of retailers and video streaming platforms.  Sometimes there’s a ... read more

OpenAI has spent its first four months laying the groundwork for its ad business. Now it’s turning its attention to the various formats that will power it. Three job listings on OpenAI’s careers page point ... read more

The Economist has begun offering a lower-priced subscription tier for its audio and video journalism, called Economist Play, as part of a broader effort to pull in younger and more diverse audiences. For about $15 ... read more

This story was first published by Digiday sibling ModernRetail Just when brand marketing seemed to have reached a fever pitch at the 2026 World Cup, more companies are finding their niche at the global event. Beauty and ... read more

As AI bots flood their sites, publishers are no longer just trying to keep them out – they’re starting to re-engineer content for them.  In doing so, publishers are preparing for an agentic web – ... read more

This week’s Future of TV Briefing looks back at the most significant developments — or non-developments — in the TV, streaming and digital video industry during the first half of 2026. The mid-year review 2026 ... read more

Keeping the complexities of marketing channels in mind, Digiday+ Research has analyzed strategies and challenges across leading marketing channels — like retail media, CTV and social media — to identify key trends and best practices ... read more

Marketing is becoming entertainment. Creators are its stars.  Cannes didn’t so much reveal that shift as rubber-stamp it. The ad industry’s annual gathering in the south of France felt unfamiliar in ways it hasn’t in ... read more

Axel Springer,  the German publishing group, has closed its $761 million acquisition of the Telegraph Media Group following regulatory approvals, Reuters reports. The deal was approved by authorities in Britain, Ireland and Australia. This is the ... read more

Miroma Group, a London-based marketing and content firm, has become a controlling shareholder in Ad Results Media, a radio and digital audio ad agency, Inside Radio reports. This represents Miroma’s most significant expansion into the U.S. to ... read more

Artificial intelligence is breaking the model through which traffic was sent back to content creators, Vincentas Grinius, co-founder at IPXO, writes in The AI Journal. “The better these systems get at synthesizing content, the less reason users ... read more

TikTok is inviting marketers to develop and publish branded microdramas powered by new AI-powered ad features. ... read more

Pinterest has hired Julie Henderson, a former communications leader at both Snap and 21st Century Fox, as its new vice president and chief communications officer. ... read more

Pinterest has hired Julie Henderson, a former communications leader at both Snap and 21st Century Fox, as its new vice president and chief communications officer. ... read more

Amazon Web Services launched a $1 billion initiative to embed Forward Deployed Engineering teams in customer organizations like the NFL and Southwest Airlines to accelerate AI adoption. The initiative, announced Tuesday, supports major partners. ... read more

Ad tech company OpenX is seeking a new chief executive officer after parting ways with Matt Sattel, who took over the role in February of this year, Digiday has learned According to separate Digiday sources, ... read more

AI-referred purchases continue to rise. The number of these AI-driven sales is twice as high as a year ago - at least for Amazon, according to recent data. ... read more

This year’s Digiday Content Marketing Awards winners demonstrate how brands are shifting toward more authentic, community-driven approaches to content. By partnering with creators, experts and complementary brands, organizations are building trust while reaching audiences through ... read more

With confidence in agency trading models under scrutiny, forward-thinking brands are seeking to build direct relationships, owned data and genuine audience trust. ... read more

To date, it has cut the flow of ad dollars to 1,376 sites illegally appropriating FIFA World Cup content, the Trustworthy Accountability Group announced. ... read more

OpenAI has dropped the "Sponsored" label on its ChatGPT Ads and renamed the "Ad" label across its platform. The change is surfacing across its platform, across many industries including travel. ... read more

Big "vertical," synergistic-seeking media mergers are officially no longer a thing now that Comcast has decided to break apart the company. Again. ... read more

The author, speaker and former long-time Publicis guru joins marketing-mix model developer Prophet and will advise about CMO, CFO decision-making. ... read more

A new ad campaign will showcase the diversity of experiences available across the Pier and invites travelers to discover new reasons to visit and engage with the "People's Pier" throughout the year. ... read more

Consuelo Mack, the host of the best show on TV covering investments and finance, announced the end of the show, "WealthTrack," this past weekend after 21 years. ... read more

Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and creative optimization, the industry’s first wave of AI investment has focused on helping campaigns perform ... read more

U.S. retailers generated a record $26.4 billion in online sales during the four-day shopping event, up 9.3% from a year ago. ... read more

This story was first published by Digiday sibling ModernRetail Brands are increasingly looking to replicate their TikTok Shop success when entering overseas markets. Modern Retail spoke with three brands — gaming consoles business Nex Playground, ... read more

For years, Reddit has been where people go to ask the internet for help. Now it’s also where AI goes to learn how humans talk, think and decide what to buy. Reddit has quickly become ... read more

I’ve been making the annual June pilgrimage to the Côte d’Azur long enough to recognize the difference between conversations that will still matter in September and those that evaporate faster than rosé in 95-degree heat.  ... read more

No matter the season or what’s in the news, there are always people in need of medical resources. But nonprofits that provide those resources receive most of their donations during moments of increased public attention ... read more

Little more than 40% of the youth-safety features offered by TikTok, Instagram, Snap and YouTube work as advertised, according to a report from the Cybersafety Research Center, Scripps News reports. The researchers tested 86 safety ... read more

Hoffman Media Group is acquiring Audacy’s six-station radio group in St. Louis, Radio Magazine Online reports. This marks the first entry into radio by the family owned company. The transaction includes News/Talk KMOX-AM/FM, News/Talk KFTK-FM ... read more

NBCU Later Comcast is separating NBCUniversal and Sky from its broadband and wireless business. Which tracks, considering Comcast already spun its cable business into a standalone publicly traded company called Versant Media earlier this year. ... read more

This story was first published by Digiday sibling ModernRetail Streaming is becoming an important part of many retail media networks’ growth strategies, as retailers believe that shopper data can help advertisers prove their TV ads ... read more

Self-graded measurement is the norm for ad platforms: they sell the ads, then report back on how well those ads did, with no independent auditor checking the math. CMOs usually have to fight for years ... read more

Related Insights Business of TV Walmart buys ‘the Google Ads of streaming’ Vibe in a deal tipped at a $1 billion-plus valuation Read More If you’re reading this, there’s ... read more

The Chicago Bulls haven’t won an NBA championship since 1998. That makes their sponsorship pitch harder than it might otherwise be, despite their enormous profile among casual fans thanks to a legend named Michael Jordan. ... read more

OpenAI’s ad product moves fast. Nineteen weeks (or four months) in and it’s already struck commercial partnerships, built measurement tools and launched an ads manager. Ask about what’s underneath those moves — independent ad verification, ... read more

Australia’s Competition and Consumer Commission has taken Amazon to court, alleging that the company foisted unfair Prime Video contract terms on consumers, Reuters reports. These provisions allowed Amazon to add advertising to its video streaming ... read more

Hunterbrook Media has acquired The Bear Cave newsletter, and is expected to facilitate investigative reporting, Talking Biz News reports. The Bear Cave’s Edwin Dorsey writes that “in the golden age of grift and graft, there ... read more

"People Are the Best" highlights the super-specific niche dwellers that populate some of the friendliest corners of the 'net. ... read more

"Location History resembles other private materials - think of emails, documents, photographs, or calendars - that even if stored on Google's servers, a user reasonably views as his own," Justice Elena Kagan wrote. ... read more

Through a partnership with iHeartMedia, TikTok's campaign for Madonna's upcoming "Confessions II" will embrace 'phygital' - a mix of physical and digital - experiences for consumers and fans. ... read more

NetChoice said in court papers filed Monday that it may ask the 6th Circuit Court of Appeals to reconsider its recent decision allowing Ohio to enforce a parental consent law. ... read more

Instagram has begun testing new ways for users to select what types of content they are seeking from the platform's recommendation algorithm. ... read more

Liz Reid, VP and head of Google Search, explained how one word searched in Google AI Overviews "broke" the technology. ... read more

The word "ignore" on Google AI Overviews "broke" the tech in May, because it treated the query as a command instead of a dictionary definition, Google's head of search confirms. ... read more

CANNES, France – By the middle of the Cannes Lions International Festival of Creativity, executives had settled into a familiar rhythm: praise AI, praise creativity, praise the Mediterranean and repeat as necessary. Alison Moore happily ... read more

Can global ad-tech company Freewheel invest and grow more rapidly without NBCU as an in-house partner? One analyst examines this question. ... read more

House leaders quietly released a 115-page package called the KIDS Act. The title sounds reassuring. The politics behind it are anything but. ... read more

Stacking impressions across platforms might feel like progress. According to one senior research executive, it may actually be the problem. In a media landscape where every platform promises reach and every dashboard overflows with metrics, ... read more

HP's personal computers and printers division has partnered with Frontier, OpenAI's enterprise part of the company, to transition from chatbots to autonomous "AI coworkers" that can handle complete multi-step tasks. The shift is in line ... read more

"Subordinates who exercise the President's power are subject to removal by him," Chief Justice John Roberts wrote. ... read more

The trending topic of deal curation has taken the ad industry by storm lately as media buyers seek to separate the open web’s wheat from the chaff. But some publishers have griped about their lack ... read more

The move validates that advertising and AI are considered foundational to businesses. Google's focus is on AI and it is expected to give the Dow more exposure to companies focused in the technology. ... read more

Traditional segmentation, like age, gender, and interests, has a weak connection to purchase. The shift is toward AI look-a-like model, instead of broad demographic buckets, ... read more

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CBS News ombudsman Kenneth Weinstein has remained quiet through all the turmoil. As an "internal advocate" of sorts, he reports issues privately to CBS execs. Is that enough? ... read more

As many organizations struggle to see significant ROI from basic generative AI applications, martech leaders hope AI agents and agentic tech will deliver significant operational efficiencies, Gartner says. ... read more

While the current administration has discouraged many marketers and organizations from showing support for the LGBTQ+ community, including during Pride month. But media and ad experts say that the community's growth in size and purchasing ... read more

Nearly 69% of parents use screens while cooking. More than 65% use them while managing household tasks. Over 57% use them to calm children down. More than half use them as a reward. ... read more

The move comes less than a year after splitting NBCU into two public companies - NBCUniversal and Versant - although they continue to operate with a joint ad-sales agreement. ... read more

AI is rapidly moving from promise to practice in streaming TV advertising, reshaping how campaigns are planned, executed and experienced. But as adoption accelerates, there remains no clear answer to what success actually looks like ... read more

When James Van Der Beek died of colorectal cancer this past February at age 48, an entire generation mourned. ... read more

CANNES, FRANCE – If Cannes Lions is supposed to be the advertising industry’s annual celebration of creativity, this year’s festival added another attraction: investment bankers quietly checking their phones between yacht parties. According to Terry ... read more

As agentic advertising gains momentum, publishers now face a familiar quandary in a new form. The promise of agentic advertising is appealing. If software can automate planning, packaging, forecasting, proposal generation and campaign execution, publishers ... read more

Apple abandoned its ad network; Did Cannes Lions abandon its creators?; and CMOs decide how much to abandon creative budgets. The post They Look Like Ants From Up Here; Watch Out For Confused Creators appeared ... read more

Somewhere in Cannes over dinner, one ad exec asked the question nobody likes asking out loud: would anyone actually notice if they just didn’t turn up to any of this? They weren’t being cynical. If ... read more

Last year, Unilever laid out an ambitious World Cup strategy, not long after declaring it would devote half of its media spend to social and creator marketing. As the official personal care brand of ... read more

The topic of AI was inescapable no matter where you went during last week’s Cannes Lions, and very much was said on panels, along the Croisette and in the suites and meeting rooms of the ... read more

Somewhere in Cannes over dinner, one ad exec asked the question nobody likes asking out loud: would anyone actually notice if they just didn’t turn up to any of this? They weren’t being cynical. If ... read more

The "Supergirl" trailer on YouTube has 28 million views so far, compared to the "Toy Story 5" trailer from Pixar, which now has 24 million views. ... read more

A coalition of news publishers has sued OpenAI and Microsoft claiming that they "systematically and secretly crawled" hundreds of news websites to scrape information to train their AI programs, The Wrap reports. The publishers, who allege this was ... read more

A new Nebraska law designed to protect children from social media has been blocked by a federal judge on First Amendment grounds, Nebraska Public Media reports. The states Parental Rights in Social Media Act was ... read more

The traffic-referral model that drove digital advertising was laid to rest last week at the Cannes Lions International Festival of Creativity in France, The New York Times reports. The focus shifted from how to win human attention ... read more

Two senators from opposing parties are calling for a federal probe into Polymarket’s allegedly deceptive marketing practices, The Wall Street Journal reports. “The public-facing behavior alleged here does not resemble a sober financial market designed for hedging ... read more

Highlights include Key Moments, an AI-powered feature that helps explain the pivotal plays and momentum shifts that shape a match. ... read more

CANNES, France — You know the old playbook of showing consumers product ads on white backgrounds and hoping for the best? Apparently, younger shoppers want immersion, personalization, and the thrill of discovery – not a ... read more

Signal loss used to be something the industry managed around. Now, with AI in the mix, it’s becoming something you can actually monetize. AdExchanger Editorial Director Sarah Sluis sits down with Fabrice Beer-Gabel, SVP of ... read more

The ads humorously promote Anthropic's no-ad policy in its Claude AI platform, suggesting other AI platforms should follow suit. ... read more

Siding against Meta Platforms, a federal judge this week rejected the company's request to throw out a lawsuit accusing it of violating Illinois biometric privacy law by allegedly collecting "voiceprints" from Messenger users. ... read more

The French president delivered a video address after France received the Cannes Lions Country Of The Year Award. ... read more

Google and TikTok are urging a federal appellate court to reject a request by parents to revive a lawsuit alleging that the platforms failed to remove dangerous material, including videos that depict people strangling themselves. ... read more

Google and TikTok are urging a federal appellate court to reject a request by parents to revive a lawsuit alleging that the platforms failed to remove dangerous material, including videos that depict people strangling themselves. ... read more

Interestingly, they are all publishers that would be characterized as right-wing: The Daily Caller, The Washington Examiner and National Review. ... read more

More and more, the question is not whether audiences will see your content. It is whether artificial intelligence will reference it. ... read more

Across industries, consumers are revolting against AI algorithms that treat them like wallets to be optimized in real time. ... read more

Buying platforms often do not include audio as a major part of their ad inventory. A recent partnership could change this, with separate data that makes the case stronger by showing how audio increases a ... read more

CANNES -- Despite all the talk about AI, creators, data, performance and community here, I heard many of the same questions - and platitudes - I was hearing 30 years ago. ... read more

In terms of 'sign ups of new or returning subscribers,' the top two highest-performing services of the last 12-month period have been Paramount+ and Peacock -- averaging 2.5 million and 2.4 million respectively. ... read more

In terms of 'sign ups of new or returning subscribers,' the top two highest-performing services of the last 12-month period have been Paramount+ and Peacock -- averaging 2.5 million and 2.4 million respectively. ... read more

The move completes the planned leadership transition to Tyler Turnbull, who succeeded Lee as CEO of McCann when Omnicom completed its acquisition of Interpublic late last year. ... read more

A movement within the ad industry is bringing ad buying into supply-side platforms, lowering costs per impression and increasing ad visibility by using a brand's data to create bidding instructions based on predictions and value ... read more

Meta is reportedly accelerating its shift toward an AI-powered content moderation and ad-review strategy, rerouting more of its human review requests to large language models by the end of the year. ... read more