Patricia Clark, vp, go-to-market, Nexxen AI has become more than the topic du jour. It’s the topic of the year — and probably the decade — in and outside the world of advertising. For agencies, ... read more

It allows advertisers to see examples of AI-generated headlines and descriptions before enabling the feature to go live in Search campaigns. ... read more

Against the backdrop of Advertising Week New York this week, the programmatic ecosystem has been buzzing madly like the inhabitants of an overturned beehive. That’s because Apple’s latest operating system update, iOS 27, which launched ... read more

U.S. ad spending was revised upward for this year but downgraded slightly for next, according to WARC's revisions, which include its first projection for 2028: +7.9%. ... read more

Given how much agentic AI pervades nearly every conversation these days, it’s easy to overlook how nascent the technology still is, particularly when it comes to buying ads on connected TV. The post How Does ... read more

Microsoft's 'Surface Laptop Ultra' will support creative work, image and video generation and local inference. The shift toward AI-driven interfaces threatens the core business models of Google, Meta, and Amazon by altering the ways consumers ... read more

Companies like Netflix and Walt Disney still spend around $20 billion on TV and film production per year, with others spending at least $15 billion. This is not likely to slow down. ... read more

The Primetime Emmy Awards are migrating to Amazon Prime, but is this necessarily a bad thing for legacy networks? ... read more

For the second time in less than a year, WARC revised its outlook upward for global ad growth this year and next, and posted its first estimate for 2028. ... read more

Digital out-of-home (DOOH) is booming, which means programmatic’s share of the out-of-home (OOH) market is also growing. DOOH campaigns accounted for 38.4% of OOH spend in Q2 this year, according to research by the Out ... read more

Walmart has big plans to foray into the TV ad market. Plus: Amazon knows the shape of your butt. The post Why The Silver Screen Is Golden; Amazon Is Tracking The Shape Of Your Butt ... read more

This week’s Media Briefing looks at why shrinking referral traffic is giving registration walls a new purpose, one that publishers are testing in different ways: turning fewer, anonymous visitors into known — and potentially more ... read more

In case anyone at Advertising Week New York had lost track of why ChatGPt carries ads, OpenAI’s Samantha Jacobson offered a reminder that the company pursued it “so that all of humanity could benefit from ... read more

What publishers once filed under someday now has a deadline, and Apple set it.  With its latest software update, the tech firm started blocking companies that track people who browse the internet to target them ... read more

As social platforms absorb more and more ad spend, marketers wanting to use other channels need to know they can provide the right outcomes if they’re to devise a bulletproof media plan. Heineken has been ... read more

With no shortage of news on media agencies moving forward with agentic initiatives — and Advertising Week has featured several discussions around it — it’s worth asking how they’re dealing with client concerns over the ... read more

When former MullenLowe U.S. CEO Frank Cartagena set out to launch his own creative shop, OK Future, he wanted to test how much generative AI would allow his small agency of four people to punch ... read more

This story was first published by Digiday sibling Glossy As an 87-year-old brand, Revlon needed to do more than just reintroduce itself to a new generation of beauty consumers.  “We needed to reintroduce ourselves to ... read more

The Disney-owned platform will air the Super Bowl simulcast with ABC and ESPN on Feb. 14. Fox Television Network and Tubi aired the Super Bowl in 2025.. ... read more

Omnicom Media is using Rembrand’s VISTA technology in an effort to make in-content advertising easier to plan and buy, Content Grip reports. VISTA uses AI to identify scenes where brands can be inserted, although a show ... read more

Best Buy Ads is expanding its advertising reach through a partnership with LG Ad Solutions, Trading View reports. The arrangement will provide advertisers with access to LG’s connected TV inventory, including its Home Screen, in ... read more

PubX -- a firm that provides agent-to-agent infrastructure for advertising -- has acquired Compliant, a firm focused on media quality and governance, Dealroom reports. The company has also raised $5 million in Series A funding. ... read more

Pennsylvania has joined a small number of states that have passed bills containing AI disclosure requirements for advertisers, the state’s Pasenate site reports. The bipartisan legislation authored by State Senator Nick Pisciottano (D-Allegheny) establishes transparency ... read more

Meta is using a new LLM trained to detect "seemingly benign ad content that is strongly suspected of covertly directing people to illegal content or harmful activity." ... read more

Meta is using a new LLM trained to detect "seemingly benign ad content that is strongly suspected of covertly directing people to illegal content or harmful activity." ... read more

Advertisers have acquired an impressive collection of measurement tools over the years. The slightly less impressive part is figuring out what all those tools are actually telling them. For Matt Shapo, senior director of measurement ... read more

In Ads Creative Studio, marketers can generate different versions of the same video by using tools to adjust audio and clip length, add text overlays and captions, or change end scenes. ... read more

CNN, Politico and MS NOW said in a new court filing that banning them from the White House would "substantially interfere" with their ability to cover the administration. ... read more

As Fox News enters its thirties, it's worth noting that it's still less than half the age of its average viewer. ... read more

That was one piece of advice dispensed during an Advertising Week New York session today featuring comedian Trevor Noah and several business-side industry executives. ... read more

"Algorithmically generated personalized feeds are habit-forming, addictive, and cause an array of harms to children," California Attorney General Rob Bonta argues in papers filed Tuesday with the Ninth Circuit Court of Appeals. ... read more

If you spend eight hours a day being curt with an assistant that happens to be software, how long before you start talking that way to your human assistant? ... read more

Each piece of AI content from Google's Gemini models has a hidden SynthID label that now supports watermarks from all its partners, and is available from a new dedicated website. ... read more

More than 100 media, platform and brand partners - including Amazon, Conde Nast, iHeart, TikTok, People, Spectrum and the NFL - are contributing across channels. ... read more

NEW YORK — Most brands approach creator marketing by identifying reach and working backward to a message. Bar Keepers Friend starts somewhere else entirely. “We really start at something that sits above where the investment ... read more

Google will partner with Unity Software to develop an AI-powered gaming platform that will guide creators to better understand what's needed to build an interactive game. ... read more

An impression and an impression made on a human being aren't necessarily the same thing, an Omnicom Media study suggests. ... read more

Prior to her appointment,Renee Chez spent most of her 26-year ad career at Cramer-Krasselt. ... read more

Under Stephan Loerke's helm, the World Federation of Advertisers championed industry self-regulation, organized its ill-fated Global Alliance for Responsible Media, and jump-started advertiser-led, open source cross-media measurement initiatives. ... read more

Everyone at McKinsey is nervous, and agencies should be, too. Because the generalist pitch (“We’ve seen a bit of everything and here’s a deck about it”) is up against AI models that have read everything ... read more

CBS's new sitcom, "Eternally Yours," shares similarities with "Ghosts" -- starting with their paranormal plotlines. ... read more

The overall television ad marketplace is stagnant. But isn't streaming/CTV still a rapidly growing business? ... read more

Being visible for a brand doesn't always mean consumers will remember the name after seeing it in AI-based search query results, according to research released this week. ... read more

An AI agent can stay inside its budget and still spend too much. It can buy on signals from known sources. It can act within the authority it was given. It can log every decision. ... read more

Agents, Agents Everywhere Agentic media buying is all the rage, including for streaming TV. A new joint effort announced Tuesday will use custom agents to help brand marketers get more from their streaming TV investments, ... read more

Advertising Week New York, a four-day conference that draws nearly 20,000 of adland’s finest, is renowned for on-stage programming tinged with optimism and creator reps angling for their 15 minutes in the spotlight. However, out ... read more

This week’s Future of TV Briefing looks at how Hispanic audiences spend their time between traditional TV and streaming. Televisión Skydance’s leadership lineup, Google’s Hollywood charm offensive and more Televisión I’ve never been ... read more

This story was first published by Digiday sibling Modern Retail. Marketing school was in session at Shoptalk Fall in Nashville, but this time, the students were the teachers. Last week, a panel of five Gen ... read more

Fresh off research showing that ad avoidance isn’t just limited to a set of consumers disgruntled with marketers’ messaging, especially across the TV spectrum, Omnicom Media has partnered with in-content advertising platform Rembrand to craft ... read more

With fuel prices rising and consumer confidence damp, marketers might not be enthusiastic about another round of discounting this fall. Despite that, they’re cranking up media investments with Amazon as the commerce giant stages its ... read more

Analysts are considering what the new deal will mean for brands in the near term - especially scale and reach, and the health of their streaming business. "The question for brands is what all that ... read more

Ad managers are being victimized by a phishing scam that uses fake ChatGPT, Gemini, Claude, and Perplexity sites, Bleeping Computer reports. These sites steal login credentials and multi-factor authentication codes via attacks from browser to browser. The face ... read more

InMobi has launched a tool called Mobius, a unified intelligence system that it says can help firms with their ad decisioning,, Storyboard 18 reports. Mobius assesses advertising availabilities that meet advertiser-defined outcomes. The new system processes 25 ... read more

InMobi has launched a tool called Mobius, a unified intelligence system that it says can help firms with their ad decisioning, Storyboard 18 reports. Mobius assesses advertising availabilities that meet advertiser-defined outcomes. The new system processes 25 ... read more

Starbucks has been hit with a class action lawsuit by consumers who say that drinks advertised as “sugar-free” contain sugar,  TIKR reports. The chain introduced Sugar-Free Vanilla and Caramel Protein Lattes and Sugar-Free Vanilla and Caramel ... read more

The Public Media Bridge Fund has launched a grant program to help public media, Current reports. Organizations that were eligible for CPB funding on Sept. 30, 2025, can apply for grants and other forms of help. Coaches ... read more

Meta Platforms users who alleged they were victims of "pump-and-dump" investment scams advertised on Facebook and Instagram are petitioning a federal appellate court to revive their lawsuit against the company. ... read more

Meta is testing a feed option on Facebook that directs some users into a full-screen video experience upon opening the social media app, prioritizing the company's leading TikTok-like short-form video format Reels over written and ... read more

Meta is testing a feed option on Facebook that directs some users into a full-screen video experience upon opening the social media app, prioritizing the company's leading TikTok-like short-form video format Reels over written and ... read more

Mahjong set features tiles that depict various menu items like pancakes, bacon, pies and coffee, along with Perkins storefronts. ... read more

Collection includes a transparent peach vest with a spout that can be filled with a beverage, and a built-in straw with which to drink. ... read more

The fragmented media landscape has sent advertisers scrambling for places where consumers actually pay attention. Mobile gaming, it turns out, might be one of the last environments where eyeballs stay still. Half of Americans now ... read more

AI can build a marketing mix model in days. Whether you should believe it is another matter. On this episode of Inside the Stack, AdExchanger speaks with Madan Bharadwaj, Founder and CEO of M-Squared, about ... read more

"In our system, the First Amendment restrains governmental actors and protects private ones," NewsGuard attorney Robert Corn-Revere told federal appellate judges Tuesday morning. ... read more

"In our system, the First Amendment restrains governmental actors and protects private ones," NewsGuard attorney Robert Corn-Revere told federal appellate judges Tuesday morning. ... read more

If advertisers want to get a sneak peek at the future, they only need to look as far as Google DeepMind's multimodal AI model for on-device search introduced today. ... read more

Artificial intelligence may make advertising more efficient, but Terence Kawaja doesn’t think efficiency is where the real money will be made. Kawaja, founder and chief executive of investment bank LUMA Partners, said AI will increasingly ... read more

NEW YORK — Brands are beginning to treat creator marketing the way they once treated digital advertising — as something important that nobody quite knows how to operationalize at scale. The answer, says Tara Walpert ... read more

NEW YORK — Search engine optimization built its playbook around keywords and links. AI-powered discovery requires something different. Brands need a coherent, corroborated story that holds up across every surface where their content appears, because ... read more

Meta is bringing global parental supervision tools to its Meta AI app, enabling parents to monitor and restrict their teens' in-app activity. ... read more

Meta is bringing global parental supervision tools to its Meta AI app, enabling parents to monitor and restrict their teens' in-app activity. ... read more

The expanded services with WBD, Spotify and Yahoo DSP are intended to give Walmart's media arm a larger piece of TV ad dollars through the partnership by giving advertisers a longer reach to Walmart shoppers ... read more

Lower fertility, slower immigration and longer lifespans are helping push the country toward an economy in which older consumers account for an increasingly important share of both people and spending. ... read more

The move follows the company's appointment in September of Liz Rutgersson as CEO of Assembly, who now becomes CEO of the rebranded agency, overseeing both the global operation and the North America region, reporting to ... read more

The visual ads format is being tested in the U.S. in October, with the company also expanding its measurement tools and partnerships as it works with brands to understand suitability. ... read more

TikTok is building out the functionality of two pillars of its ad business - 'Search Ads' and 'GMV Max' - and releasing a new tool that selects and organizes an advertiser's AI-generated creative into a ... read more

If you overlaid the blueprint for all the other "NCIS" shows on top of this new one, everything would align perfectly. ... read more

Andrew Mole, the CEO and co-founder of UK-based agentic AI ad startup pubX, has a theory about why agentic ad tech has a tendency to hallucinate. In his view, it’s not the LLM’s fault. Hallucinations ... read more

Warner Bros. Discovery has a new white paper analyzing the data and methodologies of five top video measurement providers: VideoAmp, iSpot, Comscore, Innovid and Samba. The post New WBD Report Makes The Case For Getting ... read more

Most publishers add SSPs like insurance. More partners means more demand and more demand means more competition for every impression. Or so the thinking goes. But at The New York Times, every ad tech partner ... read more

Food and beverage brands have gone off the rails with choosing trendy social marketing terms over truthfulness. Plus: Horizon Global, the joint venture between Horizon Media and Havas, is not gaining too much traction. The ... read more

Last year, Dhar Mann was just another speaker at AWNY; this year, he’s the main event.  The mega creator is the ad conference’s first chief creator officer, and his job this week is to broker ... read more

Subscribe: Apple Podcasts • Spotify Is Omnicom to the ad industry what The Brooklyn Nets are to basketball? Or maybe Omnicom is more like Blanche Devereaux of The Golden Girls.  On this episode of the ... read more

It’s no secret that the avalanche of advertising that’s descended on consumers in the last decade has sent millions of them scrambling for ad blockers and other ad-avoidance tools. Omnicom Media set out to dig ... read more

Last week, a squabble over one of the most (seemingly) innocuous phrases in the digital marketing canon – that’s “data leakage” – broke out, with the row between AppLovin and Unity formalized by court filings ... read more

S4 Capital has started letting AI agents work for days at a stretch with no one watching them. Some runs go on for 36 to 48 hours and sizable projects can take several days, said ... read more

More consumers are looking to over-the-counter solutions to everyday healthcare needs. In response, marketers working to gain share in the pharmaceutical and healthcare sector are borrowing from the modern CPG playbook and altering their approach ... read more

Skydance has confirmed that CBS News Editor in Chief Bari Weiss and CNN Worldwide Chairman/Editor in Chief Mark Thompson will remain, running separate operating news platforms. ... read more

The broadcast sector saw a dip in the number of jobs last month, according to new counts from the Bureau of Labor Statistics (BLS) Inside Radio reports. There were 328,100 people working at broadcast firms and content ... read more

Senior marketers at large companies continue to aim their ads at the same groups of people even when their budgets go up. Taboola found in a survey that 81% agree that they recycle audiences, PPC Land reports. ... read more

The campaign has seen 275 TV airings since Sept. 22, totaling 314.6 million impressions. A total of 14 networks have aired messaging to date. ... read more

"A Court of Thorns and Roses" is akin to the "Star Trek" of this genre. ... read more

The humble impression may be living on borrowed time. When an AI agent browses the web, compares products and completes a purchase on a consumer’s behalf, what exactly did that consumer “see”? And if no ... read more

Another forecast predicts Amazon's ad revenue will finish at $84B this year. ... read more

An appellate court should reinstate a lawsuit accusing Meta Platforms of monopolizing a market for "personal social networking services," the FTC says. ... read more

TikTok is using this year's New York Advertising Week to unveil agentic commerce and ad tools to advertisers based in the U.S., allowing them to extend their campaigns to hundreds of thousands of third-party apps. ... read more

TikTok is using this year's New York Advertising Week to unveil agentic commerce and ad tools to advertisers based in the U.S., allowing them to extend their campaigns to hundreds of thousands of third-party apps. ... read more

Advertisers have spent years adding more technology to media buying, presumably because the existing technology hadn’t yet produced enough dashboards, acronyms or opportunities to stare thoughtfully at a screen. Agentic AI promises something different. Rather ... read more

NEW YORK — The brands that once felt too small to advertise on television got their taste of sight, sound, and motion through social video. Now they want more. That appetite is driving one of ... read more

Musicians turn vegetables into musical instruments to play a new piece dedicated to Chipotle. ... read more