According to the Justice Department's statement, the previous law banning TikTok on government devices no longer applies to TikTok USDS because the app now "functions independently of ByteDance" and is majority-owned by American investors. However, ... read more

A federal judge on Monday temporarily blocked Paramount from completing its $110 billion acquisition of Warner Bros. Discovery. ... read more

CANNES, France — As AI-generated content floods digital environments, the case for media quality investment has fundamentally changed — moving from defensive brand protection toward measurable performance improvement that drives sales lift, brand awareness, and ... read more

CANNES, France – Television has spent decades asking viewers to sit down, stay quiet and watch whatever happened to be on. André Swanston, chief executive of cloud gaming platform Phynd, thinks that era is ending. ... read more

Websites just don’t get as much traffic as they used to. (Thanks a lot, AI search.) But publishers and content creators are bullish on email newsletters as a way to reach their most engaged readers ... read more

Stagewll is removing ad-tech intermediaries and building its own private platform to determine how ad space is selected and bundled for its clients, rather than relying on automated third-party ad exchanges. ... read more

"The Odyssey" overdelivered from pre-opening estimates of $80 million to $100 million, driven by word-of-mouth marketing, with a 95% score from Rotten Tomatoes' critics reviews and 97% from the film's audience. ... read more

Two complementary studies from the IAB reveal that 40% of consumers use AI daily, and 95% of publishers say LLMs have reshaped their business. Among the changes, digital advertising still needs stronger trust, infrastructure, attribution ... read more

Few debates in marketing have wasted more time, energy, and money -- not because either discipline lacks value -- but because the separation itself is flawed. Consumers don’t experience brands in silos. Long-term growth rarely ... read more

For years, plausible deniability was the online ad industry’s de facto workaround for dealing with children’s privacy. The concept of “actual knowledge” under the Children’s Online Privacy Protection Act quietly set the bar. As long ... read more

In a piece I wrote for AdExchanger last year, I argued that publishers needed to stop measuring their business in pageviews and start building it around audience relationships.  The era of search and social traffic ... read more

Everything is an ad network, including sports arenas; Apple Ads is getting an upgrade; and Patreon blocks bots from its free content. The post Can’t Spell ‘Stadium’ Without ‘Ad’; Beware The Crab Apple appeared ... read more

The World Cup has wrapped, which means it’s time for the obligatory marketing takeaways piece. This time it stops, predictably, on creators. They were one of the main conduits for fandom this tournament for broadcasters ... read more

Last month, Accenture Song acquired creator and social agency Whalar along with its scaled creator engagement tools and growth capabilities. Without providing details, Whalar told Adweek it was the “largest creator economy transaction,” which puts ... read more

The recent sentencing of a former WPP Media executive on bribery charges and the collapse of Meta’s acquisition of AI company Manus provide clear signs that the ad dollar’s ability to vault borders has reached ... read more

Google’s Privacy Sandbox may have receded from the spotlight, but one of its central ideas — browser-based ad measurement — is re-emerging through the World Wide Web Consortium (W3C). Here’s what marketers, publishers, and ad ... read more

The Paramount-Warner Bros merger may not receive UK clearance, by the deadline of Sept. 30, Deadline reports. The House of Commons has gone into recess, and it is not yet known if UK Culture Secretary Lisa Nandy will issue ... read more

The Paramount-Warner Bros. merger may not receive UK clearance, by the deadline of September 30, Deadline reports. The House of Commons has gone into recess, and it is not yet known whether UK Culture Secretary Lisa Nandy will ... read more

President Trump’s threat to revoke the broadcast licenses of  media that anger him, including those that decided not to run his speech last Thursday—namely, ABC and NBC—is drawing pushback from media firms and commentators, Politico reports. ... read more

Madison Square Garden Entertainment has sued Wired magazine over its report alleging that the Garden keeps a secret watchlist of LGBTQ celebrities and that it assigns “risk scores” while also tracking their race and gender identity, Fox ... read more

A federal judge has blocked South Dakota from banning advertising for abortion pills, saying that it violates freedom of speech, Associated Press reports. The state had passed law prohibiting the distribution and advertising of abortion ... read more

Autonomous software programs are moving from theoretical concepts to active participants in the programmatic advertising supply chain – and that’s forcing the media marketplace to rethink things. While the backend infrastructure to support these sophisticated ... read more

CANNES, France – At Cannes Lions, where executives can usually survive an entire panel by saying “AI,” “creativity” and “consumer connection” in various combinations, Jeremy Helfand arrived with a more practical ambition. The vice president ... read more

The expansion includes the launch of the Trail Creators Program, bringing together outdoor storytellers to inspire responsible recreation. ... read more

A law requiring cigarette-style warnings for social media "would compel a message that is neither factual nor uncontroversial," the Center for Democracy & Technology and other groups argue in a friend-of-the-court brief filed Friday. ... read more

Here's what happens when ChatGPT and Google AI Overviews cite Facebook or Instagram in buying questions. ... read more

OpenAI says a ChatGPT user consented to the alleged disclosures of her prompts by accepting the company's privacy policy. ... read more

Roblox has announced "Build," a new tab in which creators can develop mobile-first games with the help of agentic tools. ... read more

Roblox has announced "Build," a new tab in which creators can develop mobile-first games with the help of agentic tools. ... read more

TikTok has forged a multi-year partnership with the NBA and WNBA, offering in-app game highlights and AI-powered ad options. ... read more

Rival AI services will be able to compete with Google's AI services such as Gemini with equal access to features on Google's Android devices. Rival AI assistant companies will have access to Android features. ... read more

Marketers are rediscovering MMM. Google Meridian and Meta Robyn are among the tools gaining attention among marketers. We dive into what it means to tie your MMM solution to a search or social media giant.  ... read more

On-air screen and TV announcers could only refer to the stadiums by their market or city location such as San Francisco Bay Area Stadium, or in the case of AT&T Stadium in Texas, as the ... read more

Viral organic moments, like the "Viking Row" celebration of Dutch fans going left/right, exploded to the tune of 172 million views on TikTok alone. ... read more

This is the first major back-to-school shopping season to introduce agentic agents. Parents will use technology as a smart tool rather than authorizing it as a buyer. ... read more

Juhl was global CEO of GroupM (now WPP Media) from 2019 to September 2024 when he was succeeded by Brian Lesser. He then briefly served as president, corporate development until departing WPP in April of ... read more

If anything good came from last night's pants-on-fire-side-chat, it's that we are becoming increasingly skeptical about disinformation wherever it comes from - both foreign and domestic. ... read more

CANNES, France — Artificial intelligence represents a generational shift comparable to mobile telephony and the internet, driving a veteran industry executive off the sidelines and into a consultancy built to help companies navigate marketing’s most ... read more

A new reality docuseries coming to Amazon Prime is either a gas or it stinks. ... read more

A few months ago, I did something I’ve never done before. I saw a CTV ad for a product I needed and got so annoyed about it that I bought a competitor’s version out of ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Ad Serving With The Boys appeared first on AdExchanger. ... read more

Game Over If there’s one thing Google seems to excel at, it’s operating a monopoly. First it was search, then ad tech, and now AI is the next obvious frontier. But, this time, regulators are ... read more

When Erling Haaland left the pitch in the 105th minute of Norway’s quarter-final clash with England on July 11, it marked the end of a charmed World Cup run, not just for the Manchester City ... read more

This story was first published by Digiday sibling ModernRetail Data is starting to trickle in about how consumers’ shopping habits shifted during the World Cup. A new study from Walmart shows how its soccer-watching consumers ... read more

Publishers and e-commerce brands under siege from AI crawlers are starting to fight back with an old security trick updated for the LLM era: “LLM honeypotting.”  The term refers to a deception tactic that lures ... read more

Netflix says total worldwide viewing of its content grew 2% to 97 billion hours in the first six months of 2026 despite competition from the Winter Olympics and World Cup. ... read more

Netflix knows it’s in trouble. Or, rather, it knows people think it’s in trouble. The post Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest appeared first on AdExchanger. ... read more

Donald Trump’s Truth Social is launching a paid service that will provide “licensed, real-time access” to posts from the president that could affect markets, CNBC reports. The API service would enable Wall Street to track ... read more

Vox Media is working with 20th Television to produce scripted and unscripted TV stories for all platforms, Variety reports. As part of the multi-year, first-look deal, the firms will develop shows based on long-form reporting ... read more

Georgia-Pacific, a manufacturer of tissue, pulp and toilet paper and has taken command of its digital ad spend in an effort to gain transparency on where its money was going, AdExchanger reports. It hired talent—an ... read more

Apple has published its new Apple Advertising Services policy, including specific rules for advertising on Apple Maps, TechCrunch reports. It prohibits home services businesses from advertising. This includes services like plumbing, electric, locksmith, HVAC, pest control, roofing ... read more

Linear TV ads -- even data-driven targeted ads -- cost a fraction of targeted ads in premium streaming or on smart TVs, ... read more

Tech industry group NetChoice urged a federal appellate court to reconsider its "egregiously wrong" decision to uphold an Ohio law that restricts teens' ability to use social-media platforms. ... read more

U.K. government officials are considering a proposed midnight curfew for 16- and 17-year-old teens attempting to access social media. ... read more

U.K. government officials are considering a proposed midnight curfew for 16- and 17-year-old teens attempting to access social media. ... read more

U.K. government officials are considering a proposed midnight curfew for 16- and 17-year-old teens attempting to access social media. ... read more

Google users say its search distribution deal with Apple kept potential rivals from offering "high-quality search products that are more privacy protective and ad-free." ... read more

Google Search and YouTube and Meta's Instagram experienced slower ad-spend growth in Q2 2026 in the U.S. vs. a year ago, while Meta's Facebook rebounded from a relatively weak start to the year according to ... read more

C15 Studio, which holds media rights to F1 TV and Yahoo Sports TV, is expanding options for advertisers through a variety of packages with a focus on live sports. ... read more

Brian Quinn, president and gm, AppsFlyer Marketing teams have long been convincing themselves they see something that isn’t there — akin to the emperor’s new clothes — not due to foolishness but because it’s easier ... read more

This State of the Industry report, sponsored by Swap, explores how brands, retailers and agencies are adopting agentic commerce, including agentic storefronts, to enhance shopping experiences. Artificial intelligence is the new entry point in e-commerce, ... read more

You don’t need an in-house marketing mix model to know that people buy toilet paper. But you do if you want to see firsthand which parts of your media plan are working and which deserve ... read more

Fox led all broadcast networks with 9.1 million Nielsen-measured average live-plus-same day viewers for the most recent reporting week ending July 12, while Telemundo came in at 1.995 million. ... read more

The company felt confident enough in its first-half performance to adjust its full-year growth outlook, now saying it will achieve minimum organic growth of 4.5%. ... read more

At the upcoming FCC meeting, there's little doubt that it will eliminate the 39% ceiling on U.S. households' coverage, which limits the number of TV stations one media company can own. ... read more

With his new comedy series "The Hawk," Will Ferrell returns to familiar ground as an egotist fallen on hard times who yearns for a comeback. ... read more

Even the most trusted CTV buying methods generated high confidence from only about 57% of buyers, the Interactive Advertising Bureau says. ... read more

Marketing consultancy Triggers might know what you’re thinking better than you do. It sounds creepy, but as far as tech platforms go, Triggers has one of the less invasive methods of understanding how consumers think ... read more

Marketing consultancy Triggers might know what you’re thinking better than you do. It sounds creepy, but as far as tech platforms go, Triggers has one of the less invasive methods of understanding how consumers think ... read more

Private equity is hungry for challenger ecommerce marketplace players. Plus: Brands and creators aren't thrilled with TikTok Shop's AI-generated shoppable videos. The post PE’s Ecommerce Spending Spree; TikTok Shop Embraces AI Video appeared first on ... read more

This week’s Media Briefing looks at the rise of AI visibility as publishers’ latest performance metric and are using their prominence in AI answer engines to attract advertisers — even as the tools measuring it ... read more

Hollywood has courted creators for several years, but in the past few months, there’s been a full-blown creator invasion. Two YouTube-born horror films became box office blockbusters (Obsession and Backrooms, which, as of writing, ... read more

Stagwell is moving to wrest control of ad-inventory curation from DSP and SSP marketplaces and bring it in-house. The holding company is set to launch Stagwell Curate, an AI platform that pulls curated  CTV, online ... read more

In 2018, Kristi Cook was an anonymous YouTuber making videos about internet celebrity drama and gossip on a channel known as Spill Sesh, with only her disembodied voice doling out the week’s hottest gossip. The ... read more

Apple has posted its official guidelines and policy terms for businesses looking to buy ad placements inside Apple Maps, but as of Wednesday the service had yet to officially launch. ... read more

Author Scott Turow and a group of leading publishers, including Hachette Book Group, Cengage Learning and Elsevier, have sued Google for allegedly using millions of books and articles without permission to build its Gemini artificial intelligence ... read more

Dollar Shave Club is leaning into artificial intelligence in its advertising, Marketing Dive reports. On July 1, The brand on debuted an ad titled “250 Years. No BS. Still Free,” which was created by its ... read more

Cox Media Group (CMG) is using Waymark's AI-powered video creation platform to drive sales at stations in nine markets, TVTechnology reports. “What we’re seeing with Cox Media Group represents how broadcasters help clients grow and unlock ... read more

Texas Attorney General Ken Paxton is investigating LinkedIn, claiming that the company has advertised misleading or fake job opportunities to its Premium subscribers, KVUE reports. Paxton charged that LinkedIn has long marketed its paid Premium subscription ... read more

Casting has begun for the life-size adaptation of the classic real estate game that will feature 12 players and premiere in fall 2027. ... read more

"Plaintiffs consented to the very matching they now complain about," Meta writes in a motion seeking dismissal of a privacy lawsuit. ... read more

The European Commission on Wednesday said it has approved an action plan shared by the social media company to comply with regional regulations. ... read more

The strategic partnership with Dick's Sporting Goods' media division focuses on providing advertisers with insights on how campaigns on Snapchat's platform impact in-store sales. ... read more

Microsoft cleaned up the Windows 11 Search experience with a redesign that removes ads from web results, giving Windows Insiders a dedicated setting to turn off Web and Microsoft Store suggestions. ... read more

Horizon Global was awarded Latin America, Scandinavia, Japan, the Philippines, Germany, Spain, Portugal, and 14 Central and Eastern European markets. ... read more

"Advertisements and interruptions frequently appear during streamed content, interrupting videos with commercials for everything from popular automobiles to marketing for local attorneys or dietary supplements," two subscribers allege in a new lawsuit. ... read more

CANNES, France — Consumers increasingly bypass traditional product research across multiple websites, moving directly from AI-powered search engines to retail purchase decisions — a behavioral shift that compresses the marketing funnel while delivering higher-intent buyers ... read more

CANNES, France — For years, adtech companies pitched the idea of a single platform that could do everything. Brian Jankovsky, director of entertainment and sports partnerships at Google, says media companies would rather build their ... read more

There's definitely adoption, but the conversation is not as hot as it once was. A backroom debate on standards has slowed things down. ... read more

Microsoft is accused of deceptive practices including "dark patterns" - design techniques intended to manipulate users to make choices they may not otherwise make. ... read more

The Media Rating Council revised its status for both services no longer being under review for accreditation: VideoAmp plans to reassess its application next year, while Nielsen One Ads is being updated. ... read more

Roughly 85% of brand mentions in AI answers originate from third-party sources rather than a company's own website. ... read more

Job loss and power usage are primary dangers of AI, according to the July Harvard Caps / Harris Poll. Most say stronger safeguards are needed. ... read more

The fitness franchise includes Club Pilates, Pure Barre, YogaSix, StretchLab and BFT. ... read more

S&P says 'casual' sports fans are those who watch less than five hours of sports per week, with 'avid' fans at 10 hours or more and 'moderate' fans at five to 10 hours. ... read more

Brands feeding their real-time community insights into AI systems are seeing a creative advantage, according to a new report from WARC, Lions Advisory, and TikTok. ... read more

TV convergence has largely been framed as a national conversation: advertisers looking for more connected ways to plan across linear and streaming, measure performance, and understand audiences. But as buyers push for more accountable, performance-oriented ... read more

The announcement comes with the release of a study identifying social, economic, legal and advertising issues, and the role advertisers, media and measurement need to address. ... read more

A new Fox game show is a throwback to the long-held network-television belief that the lighter the fare, the better it will play in the summer. ... read more

U.S. ad-spending growth continued to decelerate in May - expanding just 0.7% vs. May 2025 - the worst month since year-over-year Olympic spending comps in July and August 2025, according to just-refreshed estimates from Guideline's ... read more