- LinkedIn Gets Mixed Ruling In Health Privacy BattleA federal judge said a Nevada resident can proceed with a privacy claim against LinkedIn over allegations that it collected tracking data from Nevada's Health Link insurance marketplace. ... read more
- Reddit Can Proceed With Scraping Claims Against Perplexity, SerpApiReddit can proceed with a lawsuit alleging that Perplexity and data scraper SerpApi wrongly obtained copyrighted Reddit posts from Google's search results. ... read more
- Apple Advances Advertising GainsApple's services division, which includes advertising, reached a record of $30.7 billion in revenue for Q3 2026, up 12% year-over-year. Ads were a key growth driver supporting App Store and Music, but services slightly missed ... read more
- Roblox Hits 123M Q2 Users, Struggles To Engage Young PlayersRoblox showed an increase in revenue and cash flow in Q2, with advancements in creator engagement and generative AI capabilities, but struggled to engage its youngest cohort of players. ... read more
- June Ad Market Re-Accelerates Thanks To World Cup SpendingOverall U.S. ad spending surged 19%, while national TV ad spending jumped 36% vs. June 2025. The World Cup boost is expected to have a similar impact in July. ... read more
- Disney Selling 50% A+E Stake To Hearst For More Than $1BThe midsized cable TV network group, including A&E Network, History Channel, Lifetime, Vice TV and others, would now be 100% owned by Hearst. The deal is expected to be finalized at the same time as ... read more
- Serviceplan Fiscal Year Media Grew 2.7%The company, with ambitious expansion plans in Europe, Asia and the U.S., said media now accounts for 40% of its revenue. ... read more
- Why We Are Automating The Past, How To Stop ItMost robotics companies seem to be focused on building humanoids. And if they’re not humanoid, they tend to resemble other things familiar to us like dogs or cars.There does not appear to be a lot ... read more
- Instacart Drops 'Male' Micro-Drama, Supports Delivery MenThe teaser opens on a woman expressing displeasure about a male shopper, with comments such as, "A man is shopping my Instacart, thoughts and prayers," and "Male Instacart shopper, lord help me." ... read more
- MLB Posts Strong Midseason Viewing: NBCU, Fox GainNBC with its new "Sunday Night Baseball" deal has spiked 51% to 2.5 million Nielsen-measured average viewers, with games airing on the NBC TV Network and Peacock from March 26-July 12. ... read more
- Report Finds Gen Z Is The Loneliest GenerationReasons vary, but for many it's financial or avoiding big, alcohol-focused gatherings, according to new research from Stagwell's The Harris Poll and Allison Worldwide. ... read more
- Vita Coco, Fruit of the Loom Team For 'Coconut Bra,' Target Breastfeeding MomsLaunched in honor of National Breastfeeding Awareness Month, the limited-edition bra evoke's the coconut water brand's tropical imagery and draws attention to the importance of hydration for breast-feeding moms. ... read more
- Meteorologist Continues Live Report As Tornado Hits BuildingAs a tornado struck the station, meteorologist Jordan Ambrose stayed live on the air as colleagues off-camera kept the broadcast going. ... read more
- DOOH You Like Women’s Sports?Women’s sports is having a moment as publishers, advertisers and the tech vendors in between try to capitalize on rising viewership. Digital out-of-home is having a moment, too. The post DOOH You Like Women’s Sports? ... read more
- Sweetgreen Tapped Atmosphere TV To Introduce World Cup Viewers To Its WrapsSweetgreen used the World Cup as a marketing opportunity to promote its new wraps. The brand tapped the video advertising startup Atmosphere TV for help running a video ad in those public spaces where people ... read more
- Time Tries Monetizing Bot Traffic; The FTC Sues Hims & Hers For Sensitive Data SharingServes You Right The ad industry has found a new audience to bombard with ads: AI bots. Time recently began serving ads to bots in an attempt to monetize its growing bot traffic. The ads ... read more
- The case for and against agencies betting on tokens the way they bet on mediaCompute is about to become the next big commodity in advertising. The economics demand it. AI has gotten expensive enough, fast enough, that holdco CEOs are now being asked outright how funding it won’t come ... read more
- Nike, Lululemon hit with lawsuits alleging deceptive ‘phantom discounts’This story was first published by Digiday sibling ModernRetail The retail industry is facing a significant surge in legal scrutiny as “phantom discount” practices come under fire.In recent weeks, major global brands — including Lululemon ... read more
- Future of Marketing Briefing: Media measurement is becoming an asset in boardroom theaterMarketing effectiveness used to be just another front in the attritional conflict between CMO and CFO. Now, it’s something for CEOs to boast about. This week’s second-quarter earnings calls featured several big brand bosses pointing ... read more
- How a fitness creator built her own global wellness platformFor years, Gabby George was creating fitness content in her at-home studio, pulling together her knowledge (a master’s in public health, a background in marketing) to try and see what would stick. Though she ... read more
- Amazon Advertising Up 26%, Q2 Profits Soar To $62.6BNew campaign tools, sports buys and cloud computing gains are powering better-than-forecast sales. ... read more
- Amazon Crushes Earnings And Reaches Almost $20 Billion In Q2 Ad RevenueAmazon’s advertising businesses earned a total $19.8 billion in Q2, the company reported in its quarterly earnings on Thursday. That’s up from $15.7 billion in Q2 2025, and good for a 26% year over year ... read more
- Reddit Reports Strong Q2 Revenue Growth But 'Choppy' Search TrafficReddit saw its Q2 revenue leap by 61% to $805 million, surpassing estimates of $730.4 million, Reuters reports. But it experienced uneven search-engine traffic, affecting U.S. user growth. "Search referrals were choppy in the quarter, ... read more
- Reddit Had A Great Q2, But Investors Have AI Search JittersGuess there’s no pleasing investors. Despite Reddit delivering an objectively solid Q2, with overall revenue up 61% year-over-year to $805 million and advertising revenue up 64% YoY to $762 million, the company’s stock cratered on ... read more
- Meta Boosts Advertising In Q2, Tries To Reassure Investors On AICEO Mark Zuckerberg attempted to assure investors on the company's AI-first investments and looming regulatory issues. ... read more
- Google To Guarantee Billions For Anthropic's Lease Of Data CentersA consortium of banks led by Morgan Stanley reportedly will lend $15 billion to Nexus Data Centers, a Texas-based privately held developer of large-scale, AI-ready data center campuses. Google will provide guarantees for the billion ... read more
- LinkedIn Reverses Approach To AI-Generated ContentLinkedIn is rethinking its strategy for AI-generated content on the platform's main feed, nixing AI-first publishing features while inviting users to mark probable AI slop for deletion. ... read more
- Facebook Users To Court: Don't Throw Out Scam Ads Suit"Meta has the capacity to combat deceptive Facebook ads and keep scammers off the platform," Facebook users argue to the 9th Circuit Court of Appeals. ... read more
- ABC Blasts 'Extraordinary And Unprecedented' FCC License Probe"The retaliation against ABC is a signal to every media company in the country: accommodate the Administration's view of what news coverage should look like or pay the price," Disney's ABC says in a new ... read more
- DoorDash Approved For Drone Delivery, Agentic Ordering Via ShopifyThe drone delivery business will allow DoorDash to explore a variety of agentic AI ordering opportunities and a partnership with companies like Shopify. Some of these opportunities for media buyers could create a different type ... read more
- Loyalty Programs Aren't Broken, But Your Customer Experience IsConsumers judge brands within the first purchase and then decide whether the loyalty points are worth collecting later. ... read more
- Stagwell Q2 Driven By Digital Transformation, PoliticalMadison & Wall commented that the firm's growth was stronger than most groups other than Publicis. ... read more
- Svedka Reimagines Office Gossip With Branded Vodka 'Water Cooler'The Russian vodka brand is promoting its new vodka water line with a limited edition office vodka/water cooler. ... read more
- Tech Lab Updates Agentic Protocols, Releases AAMP 2.3Today's IAB Tech Lab release introduces new capabilities intended to make agentic deployments more practical and move into production. The updated framework was designed to improve consumer privacy and regulations and has been tested to ... read more
- Performance Marketing’s Biggest Success Created Its Biggest Blind SpotPerformance marketing has fundamentally changed how marketers define success. Better targeting, attribution and optimization finally give marketing leaders what they’ve always wanted, which is a concrete way to prove that advertising works, expressed through performance ... read more
- States' Lawsuit Against Paramount-WBD Is 'Trash,' Ari Emanuel SaysAri Emanuel, CEO of talent agency WME Group, came out in defense of the deal for Paramount Skydance in its efforts to buy WBD in a 'Wall Street Journal' op-ed column. ... read more
- Battle Of Cartoon Cat Comedies: 'Alley Cats' Vs. 'Top Cat'It took 64 years for TV to return to cartoon cats with human characteristics living in an urban alley. The catalyst for this revival is comedy top cat Ricky Gervais, whose new animated series about ... read more
- Breaking Down Silos, Not Building New Tools: WPP Media’s Vision for AI-Enhanced MediaWhat if the advertising industry’s obsession with shiny new capabilities may be missing the point entirely? While competitors race to stack more technology, one agency leader argues the real transformation lies in dismantling the organizational ... read more
- Why SharkNinja Is Betting on Creators Over AI-Generated ContentThe vacuum cleaner aisle used to start with a Google search. Now it begins with a TikTok video of someone’s favorite creator demonstrating how a cordless stick vac handles pet hair on hardwood floors. ... read more
- Leveling Up With Show-Level Data; Step Outside The BoxNo Business Like Show-Level Business Third-party ad tech companies and some agencies have started testing ways to effectively jury-rig show-level CTV reporting – even when streaming media sellers don’t make that data available. Which, typically, ... read more
- Meta Forges AI Content Deal With NewsmaxMeta will gain access to Newsmax's archived and current library of digital news content, with the ability to train its AI-powered search and discovery tools while supporting user searches on Facebook, Instagram, WhatsApp, and Meta ... read more
- Media Briefing: Threatening to quit Google’s crawlers is just publishers’ new hopeThis week’s Media Briefing looks at why publishers are flirting with the idea of breaking up with Google — and what’s stopping many from finally walking away. Why most publishers won’t break up with ... read more
- OpenAI’s ChatGPT reaches the coupon stage of building an ad businessOpenAI just hit the coupon phase of building an ads business. It’s the stage every platform before it has run through, whereby they hand advertisers credits to get them spending more, testing budgets, and building ... read more
- Inside Unilever’s 300,000 creator network: the logistics behind the headline numberBy now, the Unilever creator story is a familiar one. Last year, the conglomerate announced plans to center creators in its marketing, and has since built an army of 300,000 of them, activating 50,000 at ... read more
- Time has started serving ads to AI botsTime has begun serving ads to AI bots. Ally Bank and Project Management Institute are among the first buyers. Strange as that sounds, it’s also logical. To understand why, it’s important to go back to ... read more
- Time has started serving ads to AI agentsTime has begun serving ads to AI agents. Ally Bank and Project Management Institute are among the first buyers. Strange as that sounds, it’s also logical. To understand why, it’s important to go back to ... read more
- MS Now, CNN, NewsNation Viewing Up In JulyCollectively, viewership for the top five cable news networks was up 10% this month to 4.4 million prime-time viewers, according to Nielsen data - vs. 4.0 million in July 2025. ... read more
- Microsoft Cloud Services Surpass $100BCopilot, which includes AI features supported by cloud services in its Office suite, grew 20 million paid users last quarter, showing the time spent convincing users to give it a try has paid off. ... read more
- Netflix Uses Automation, AI To Lure Smaller AdvertisersNetflix is automating ad buying and introducing new artificial intelligence tools in a bid to attract smaller advertisers, Merca 2.0 reports. Automation will reduce the barriers that have limited access for small and medium-sized firms. These advertisers can use predefined parameters such ... read more
- Xbox Tests Offer For Allowing Users To Stream Games For Free If They Watch AdsMicrosoft’s Xbox is testing a way for users to stream games for free by watching ads instead of paying for a Game Pass subscription, Business Insider reports. This not the first time Xbox has tested ads, but ... read more
- Xbox Tests Offer Allowing Users To Stream Games For Free If They Watch AdsMicrosoft’s Xbox is testing a way for users to stream games for free by watching ads instead of paying for a Game Pass subscription, Business Insider reports. This not the first time Xbox has tested ads, but ... read more
- Comcast Offers Discounts To Win Back Broadband CustomersComcast is addressing the recent loss of broadband subscribers with generous offers, The Street reports. The company lost 167,000 U.S. customers and suffered a 5.5% revenue decline YoY in the second quarter of 2026. It ... read more
- Samantha Henig Named As Head Of Multimedia By 'The Wall Street Journal'The Wall Street Journal has hired Samantha Henig as head of multimedia, a newly created title, effective September 8, Talking Biz News reports. Henig will oversee the Journal’s audio and video departments, while reporting to Aja Whitaker-Moore, deputy editor in chief. Maral Usefi, ... read more
- Meta’s Expenses Are Growing Faster Than Its Revenue, Thanks To Lawsuits And AIMeta would have had a great quarter. That is, if it weren’t for the layoffs, the lawsuits and the galactic-level AI operating costs. The company’s Q2 earnings call on Tuesday evening started off strong as ... read more
- CTV’s Fragmentation Problem Demands Industry Consistency: IAS’ MathewsonCANNES, France — Connected TV was supposed to be the promised land for advertisers – the precision of digital married to the reach of television. Instead, it delivered a sprawling patchwork of publishers, apps, and ... read more
- Basis’s Katie McAdams: AI’s Data Obsession Risks Emphasis on Short-Term Performance Versus Long-Term GrowthCANNES, France — Artificial intelligence’s appetite for data creates a natural gravitational pull toward performance marketing metrics, but brands that follow that pull risk sacrificing the long-game brand building that creates lasting competitive advantage. “AI ... read more
- WPP Media Debuts 'Made Together,' First Episode Plugs Trade DeskWPP Media CEO Brian Lesser asked Green whether he felt The Trade Desk was misunderstood and Green responded in the affirmative. ... read more
- What If It Actually Was America's Only Source For News?First CBS News. If Paramount ultimately gets its hands on CNN, it may make "The Daily Show" live up to its tagline: "America's only source for news." ... read more
- Snap Doubles Down On Agency OfferingsSnapchat is rolling out new tools and programs designed to help agency partners manage brands and collaborate with clients on Snap campaigns. ... read more
- FTC Charges Hims & Hers With Duping Consumers Over Privacy, Billing"Contrary to its privacy representations, Hims shared its consumers' health information with advertising platforms," the FTC, California and Utah allege in a lawsuit against the telehealth company. ... read more
- Intent Predictions Advance For Ads Served In AppsAI has been built on the ability to identify intent before it occurs - not as a prediction, but a calculated event. ... read more
- Civic Publisher 'ASP' Taps Political Media Sales Vet Tempe To Lead PartnershipsTom Tempe joins from head of advertising at "CQ" and "Roll Call." ... read more
- Google Search Remedies Too Weak, Feds Tell Appeals CourtAntitrust enforcers are urging an appellate court to uphold a trial judge's finding that Google monopolized search, but reverse the judge's decision allowing Google to continue sharing search ad revenue with Apple and others. ... read more
- Local TV News Refuses To Die, Which Is Awkward For Everyone Planning Its FuneralAbout 47% of U.S. adults say they watch local TV news daily or most days, matching the highest level since 2020. ... read more
- AI Developers Call For Slowdown, Could Stifle Ad IndustryMore than 1,200 employees from leading AI companies signed an open letter urging the U.S. government to slow the pace of AI development so safety and security measures can catch up. ... read more
- Quality, Context Of AI Is Important To Marketers, ConsumersA report finds that 42% of consumers say low-quality or "uncanny" AI-created advertising negatively affects their opinion of the brand, while 40% view polished, professional AI ads positively. ... read more
- WFA/X Corp. Settle GARM Suit, Pledge Not To Restart ItThe World Federation of Advertisers and Elon Musk's X Corp. have settled a nearly two-year-old antitrust suit over the now defunct Global Alliance for Responsible Media (GARM). ... read more
- WFA, X Settle GARM Suit — Pledge Not To Restart ItThe World Federation of Advertisers and Elon Musk's X Corp. have settled a nearly two-year-old antitrust suit over the now defunct Global Alliance for Responsible Media (GARM). ... read more
- Omnicom Investors Cheer IPG Sell-Off, Despite Weak Ad Spend In Q2Omnicom’s advertising revenue suffered in the second quarter. But that did stop the holding company’s stock from jumping to a one-year high on Wednesday morning as investors digested its plan to sell off parts of ... read more
- Transaction ID on CTV Explained.bh__table, .bh__table_header, .bh__table_cell { border: 1px solid #C0C0C0; } .bh__table_cell { padding: 5px; background-color: #FFFFFF; } .bh__table_cell p { color: #2D2D2D; font-family: 'Helvetica',Arial,sans-serif !important; overflow-wrap: break-word; } .bh__table_header { padding: 5px; background-color:#F1F1F1; } .bh__table_header p ... read more
- The Unspoken Risk In Delaying Paramount-WBDIf the merger is still in limbo when next year's upfront cycle begins, we'll see advertisers and media buyers do what they always do when facing uncertainty. ... read more
- Video Podcast U.S. Ad Spending Estimated At $3BYouTube, Netflix, Spotify, Apple and others keep investing in the video podcast business. This activity also grows alongside "video shorts" platforms like YouTube Shorts, Reels and TikTok. ... read more
- Has Charter Finally Dialed What's Left Of Legacy Pay TV?Is Charter - and other legacy cable and satellite pay TV providers - now reaching "core" traditional TV consumers? Yes, but perhaps new types of consumers as well. ... read more
- Video Podcast U.S. Ad Market Estimated At $3BYouTube, Netflix, Spotify, Apple and others keep investing in the video podcast business. This activity also grows alongside "video shorts" platforms like YouTube Shorts, Reels and TikTok. ... read more
- Unpacking The Lawsuits Opposing Paramount-WBD MergerIt is difficult to see how this merger will leave consumers with fewer entertainment choices. ... read more
- There’s Not Enough Women’s Sports Ad Inventory To Go Around, But That’s Starting To ChangeWomen’s sports are a lot more popular than they used to be. But ad inventory remains scarce, because women’s sports still gets way less mainstream media exposure. The post There’s Not Enough Women’s Sports Ad ... read more
- The Hardest KPI In AdvertisingMarketing consumer products comes with plenty of challenges. But just try selling a political candidate in a hyper-polarized, 24-hour news environment. That’s the world Mark Jablonowski has been operating in for most of this career. ... read more
- The Sheep That Bit Back; Apple’s Buying The Cheap SoapThrough The Lookalike Glass Eyewear company Blacksheep made a name for itself by asserting that the eyewear industry is predatory with unfairly marked-up prices. Now, it’s arguing that Google does the same. Last month, the ... read more
- Omnicom CEO: ‘The marketplace hasn’t seen what the cost of this AI is’Omnicom CEO John Wren just said the quiet part out loud: nobody’s actually priced AI yet. The admission came on the holdco’s Q2 earnings call yesterday, in response to an analyst question on where AI ... read more
- Future of TV Briefing: FreeWheel adds show-level reporting to tackle streaming’s transparency problemThis week’s Future of TV Briefing looks at Comcast-owned FreeWheel enabling streaming ad sellers to directly show-level reporting to programmatic ad buyers. Showtime Paramount’s delayed WBD deal, YouTube’s new Peacock deal and more ... read more
- Hollywood Press Association Sues Penske, Alleging Awards MonopolyThe Hollywood Press Association (HFPA) has sued Penske Media, charging that Penske plans to monopolize the awards market and to that end fraudulently acquired the Golden Globes, The Hollywood Reporter reports. The HFPA alleges that Penske leveraged ... read more
- Buzzfeed is cutting 35% of its Staff After Purchase By Allen MediaBuzzFeed is cutting 35% of its workforce following its takeover by Allen Media, KHQ reports. About 180 jobs will be eliminated from the staff of around 500, including positions in its HuffPost and Tasty divisions. The ... read more
- Buzzfeed Cutting 35% Of Its Staff After Purchase By Allen MediaBuzzFeed is cutting 35% of its workforce following its takeover by Allen Media, KHQ reports. About 180 jobs will be eliminated from the staff of around 500, including positions in its HuffPost and Tasty divisions. ... read more
- CBS Brings Ross Douthat, Sebastian Junger To '60 Minutes'CBS News is adding several name journalists to "60 Minutes," including New York Times columnist Ross Douthat as a correspondent and author/documentarian Sebastian Junger as a contributor, The Wall Street Journal reports. The hires are part of Executive Producer ... read more
- Eventual, Polymarket Team Up To Provide A News Platform For Prediction Market TradersEventual, a new media company, is partnering with Polymarket to provide a media platform for news and analysis for top prediction market traders, Axios reports. "Prediction markets have gotten it right when pollsters, pundits and so-called ... read more
- Eventual, Polymarket Team Up To Provide News Platform For Prediction Market TradersEventual, a new media company, is partnering with Polymarket to provide a media platform for news and analysis for top prediction market traders, Axios reports. "Prediction markets have gotten it right when pollsters, pundits and so-called ... read more
- Hated Hydration Breaks Allow Coke To Take FIFA Victory LapThe company says World Cup campaign helped fuel a 5% gain in Coca-Cola, and 8% in Powerade. And perhaps things are about to get Spricy. ... read more
- X, Visa Launch Payments App For U.S. SubscribersPaid X subscribers based in the U.S. now have access to "X Money," Elon Musk's stand-alone money-transferring app - another step in the development of a burgeoning "everything app" ecosystem. ... read more
- Omnicom Reports 6.1% Growth From Core OperationsThe organic revenue figure Omnicom reports is based on gross revenue that does not exclude pass-through costs such as those related to principal-based trading, which competitors like Publicis and WPP provide. ... read more
- FCC Review Of ABC Licenses Unconstitutional, Former Chairs Say"The FCC seeks to censor Disney's and ABC's speech and send a chilling message to all broadcasters: carry speech we don't like at your peril," ex-FCC leaders say. ... read more
- ABC License Probe Proves Unconstitutional, Former FCC Chairs Say"The FCC seeks to censor Disney's and ABC's speech and send a chilling message to all broadcasters: carry speech we don't like at your peril," ex-FCC leaders say. ... read more
- Retail Media’s Goal is Effortless Shopping, Not Just More Ad Inventory: Mirakl’s HallockCANNES, France — Shouldn’t the ideal shopping experience should feel effortless? That’s the vision driving the next phase of retail media, according to one industry executive who argues the channel’s true measure of success isn’t ... read more
- AI Is Only as Smart as the Data You Feed It: Alliant’s Dave TaylorCANNES, France – Artificial intelligence may be the hottest guest at every advertising conference, but Dave Taylor isn’t ready to hand it the keys just because it showed up wearing a shiny new algorithm. Speaking ... read more
- Amazon Phases Out Some AI Models, Advances OthersAn Amazon spokesperson explained that the company's AI portfolios evolve based on customer needs - one way that Amazon provides companies, agencies and brands with guidance and migration paths as models advance and others become ... read more
- Natural Light Taps 'Natural Light' To Power Beer-Filled 'CoolShed'Forget the beer fridge, the brand has rolled out a walk-in "CoolShed"powered by solar panels to ensure your Natural Light is ice cold, "even in a heatwave." ... read more
- ‘They haven’t been given the receipts’: Why one brand is auditing its DSPs for greater transparencyBuoyed by the shift of sports programming to streaming, ad spend on digital video continues to climb, but that growth comes with greater scrutiny around transparency and business outcomes. Case in point: A major beverage ... read more
- Claude Leaks Odd, Private Data Into Google Search – AgainA Reddit user reported finding hundreds of Claude chats filled with personal information on Google Search after typing an operator code used to find publicly indexed links. ... read more
- Why Malvertising's New Vector May Leave A Sour Taste In Your MouthDubbed SourTrade, the ingenious malvertising exploit uses your browser to passively assemble malware locally over time. ... read more
- Measurement Has Become Data Buffet And Marketers Need To Stop Grabbing EverythingBefore advertisers and media buyers obsess over outcomes, they need to ask where the measurement came from, the VAB says. ... read more
- NY Social Media Restrictions Take Effect In JanuaryA New York law requiring social media platforms to confirm users' ages and refrain from recommending content to minors based on their personal data will come into effect early next year. ... read more