Advertisers have spent years adding more technology to media buying, presumably because the existing technology hadn’t yet produced enough dashboards, acronyms or opportunities to stare thoughtfully at a screen. Agentic AI promises something different. Rather ... read more

NEW YORK — The brands that once felt too small to advertise on television got their taste of sight, sound, and motion through social video. Now they want more. That appetite is driving one of ... read more

Brian Monahan, brought on to head up Albertsons Media Collective retail media business late last July, has left the company. Effective immediately, Albertsons Media Collective will now report to CMO Emily Turner. Turner reports to ... read more

On Friday night at 10:15 p.m., Google and the Department of Justice filed the next round of paperwork that will determine what Google’s punishment will look like in the ad tech antitrust case – the ... read more

TikTok is the latest platform itching itself as somewhere advertisers can buy inventory it doesn’t own, on top of its own. Advertisers, however, want to know what they’re getting in return. The platform launched its ... read more

OpenAI, Grok, Meta, and OpenClaw agents will introduce consumers to agentic commerce this holiday season, driving a major shift in digital marketing. ... read more

I'm increasingly skeptical that the binary question -- "Did you use AI to write this?" -- tells us very much. ... read more

The duck-loving effort is the brand's latest move to turn its Detroit vibe into an American luxury brand. ... read more

Mobile data is the lifeblood of the digital out of home (DOOH) ad market. And T-Mobile sees an opportunity to infuse the market with better targeting data and, eventually, new measurement capabilities. T-Mobile Advertising Solutions ... read more

Comcast says traditional TV has 71% 'unique' reach, with streaming at 21% reach. The report also notes there is 8% overlap of TV and streaming. ... read more

A new CBS drama that pits a trio of Davids taking on the Goliaths of Silicon Valley taps into fears and resentments that ordinary people hold about Big Tech and the billionaires who run it. ... read more

Generative AI now hands businesses like OpenAI and Anthropic - newcomers supporting smaller brands - the creative power and optimization tools of a full-service Madison Avenue agency. ... read more

Disney executives are frank about the tough market conditions, which took down CBS' 'Late Show with Stephen Colbert' earlier this year, according to senior network execs. ... read more

A study by Kroger, Vidmob, and MMA Global examined whether predictive creative scoring can improve ecommerce outcomes by statistically identifying creative attributes driving increased sales conversions. ... read more

The collection, structuring and analysis of creative decisions for advertisers isn't a technological obstacle, but organizational plumbing is. ... read more

The tension between using AI to automate tasks and using it to augment talent is becoming a central strategic question for creative leaders. The temptation to let machines take over is understandable. Nine in 10 ... read more

Since OpenAI started selling ads in ChatGPT in February, advertisers have kept coming back to the same complaints: they can’t measure the ads properly, they don’t have enough formats to work with and there isn’t ... read more

Mitra9's marketing strategy revolves around education and transparency to ensure that its consumers understand the effects of kratom and kava beverages. The post How Mitra9 Advertises In A Regulated Industry Rife With Consumer Mistrust appeared ... read more

Buyer beware: The sins of digital display and the reckoning of impression viewability are coming back to haunt the podcast advertising industry.  I stopped buying display advertising in 2016, and viewability was a big part ... read more

OpenWeb files for bankruptcy; consumers lean into agents buying; and there’s a new streaming service in town. The post The Comment Section Dies A Second Death; Consumers Aren’t Sold On Shopping Agents appeared first on ... read more

Nobody at Advertising Week New York this week will be stuck for conversation, though to be fair you could have said that about any of the last ten. Organizers claim more interest every year, and ... read more

You know it has been the craziest midterm political season when, under the guise of “U.S. Government,”  the White House — the United States’ federal seat of power — is running a campaign touting President ... read more

Maya Raichoora built her career on short videos that teach people to visualize — the technique she credits with getting her walking again after years in hospital. The videos took her Instagram past 600,00 ... read more

01 Introduction Media agencies are navigating an increasingly complex advertising landscape, as economic uncertainty, fragmented media consumption and rapid advances in technology continue to reshape how brands reach consumers. At the same time, ... read more

Warner Bros.' high-risk film "Digger" stumbled in its box-office debut, and Tom Cruise's star power was not enough to dig it out. The movie pulled in a disappointing $8 million in box-office revenue during its ... read more

"Digger" is WBD's last major film release before being officially combined under the mega-merger with Paramount Skydance, under the new company brand name Skydance Media. National TV advertising for the movie totaled $8.5 million, according ... read more

The Trump administration has returned fire in court against CNN, MS Now and Politico, saying it was in its rights to block the three outlets, The Hill reports. “The President concluded that they have failed ... read more

Zefr has formed a partnership with Reddit to provide brand safety and suitable measurement on the Reddit ad platform, PPC Land reports. “By bringing Zefr's content intelligence to Reddit, we can help brands better understand ... read more

YouTube has adjusted its Short recommendations so that users will see less original content, 9to5 Google reports. Shorts is built on quick, attention-grabbing content, and one easy way of creating them is to knock out ... read more

Publicis Groupe has been on a winning streak, picking up several multi-billion dollar accounts with an aggressive “no-pitch” approach, Portada writes in an analysis. Recent wins include Pepsico, Microsoft and LVMH. However Omnicom Media Group ... read more

The creator economy has been algorithm-driven for years, but generative AI is introducing something different: a fundamental shift in how content gets made, who makes it, and whether audiences can tell the difference. That shift ... read more

Most media businesses start with the audience and work down toward the sale. Best Buy Ads starts with the sale and works back up. That inversion shapes everything from how the company builds ad products ... read more

"Competition on the merits never violates the antitrust laws," Google argues. "That bedrock principle disposes of this case." ... read more

Apple has tightened its full disk access on macOS to force agentic apps to require preauthorization before bypassing standard system controls - move intended to ensure those who wish to grant an app access to ... read more

Apple has tightened full disk access on macOS to force agentic apps to require preauthorization before bypassing standard system controls - a move intended to ensure those who wish to grant an app access to ... read more

Oh, what a tangled WebKit we weave. Earlier this week, AdExchanger reported that Apple’s iOS 27 update from two weeks ago quietly blocked a handful of programmatic data players – including The Trade Desk and ... read more

Starting with Andy Warhol, the brand has collaborated with over 550 artists on 850+ artworks inspired by the Absolut Vodka bottle. ... read more

Meta has defeated claims that it wrongly obtained personal information from the California DMV -- including users' first names, email addresses, and the identities of people who applied for disabled placards. ... read more

When Apple’s AppTracking Transparency framework took effect in April 2021 with the release of iOS 14.5, the ad industry treated it like a five-alarm fire and, to be fair, it was. The number of stories ... read more

For app marketers, performance measurement often comes with a familiar challenge: the numbers do not always match. An advertiser may review campaign performance in a platform dashboard, compare it with results from a mobile measurement ... read more

After years of streaming wars, billions in content spending and enough corporate rebranding to exhaust a trademark attorney, Netflix is still Netflix. ... read more

In line with recent changes made by Meta and X, YouTube will update its Shorts recommendation algorithm in order to prioritize "originality." ... read more

Under the Paramount Skydance-Warner Bros. Discovery merger, the combined company will have a single corporate brand name - Skydance Corp. - the name Paramount Skydance chairman/CEO David Ellison gave it 20 years ago as a ... read more

Ask for an operational audit breaking work into buckets: strategic work, repetitive implementation work, and complex tasks requiring a human touch. ... read more

Cook has spent three decades helping guide and shape VML from an emerging digital agency in Kansas City into one of WPP's largest creative networks. He was also the first CEO of WPP Creative. ... read more

Recent Netflix moves aren't working so well - especially live programming, which is around 5% of its annual content spend. ... read more

Ultimately, trust is not just about fulfilling one's ethical responsibilities, it is about realizing the full potential and value of data as well. Trust and understanding about how data was derived leads to greater confidence ... read more

Subtitled "Space Wars," a new episode of "Nova" presents a number of scenarios in which outer space wars might be waged and the havoc they would wreak. ... read more

Consumers trust recommendations from AI to an extent - but not completely. Razorfish, in partnership with audience research company GWI, ran two independent studies of U.S. AI users to determine why. ... read more

Via the program, dubbed the Nonprofit Co-Lab, Havas employees and local artists worked with each nonprofit over several months, teaching them to tell their stories and communicate with the public. ... read more

Ninety-nine percent unaided brand awareness sounds like a marketer’s dream. “What a gift,” said Josh Reed, Zoom’s VP of brand and content, speaking at AdExchanger’s Programmatic IO event in New York City earlier this week ... read more

Most brands have a YouTube presence. Far fewer have a YouTube strategy. The paid team runs ads; the owned team manages the channel, often by posting videos into the void; and someone else handles creators. ... read more

Why retail partnerships are so popular; advertisers aren't satisfied with OpenAI's ad measurement; and how US tax dollars ended up going toward pro-Trump ads. The post Delivery Apps And Retailers Unite; How Do You Measure, ... read more

Advertising Week New York opens Monday at The Penn District, and the industry has moved on since last year. Creators now pitch brands without an agency in the room. AI agents have started doing the ... read more

Any channel that takes a big enough share of the budget eventually gets here, and creator marketing is the latest. Programmatic had its reckoning a decade ago, and principal media deals face the same accusations ... read more

A coalition of media organizations, including the Guardian and the Financial Times, has released a new standard for tracking how AI tools use publishers’ content. The Standards for Publisher Usage Rights initiative, or SPUR, released ... read more

This story was originally published by sister site, Modern Retail. Brands and retailers say they’re seeing strong returns from creator content, whether that’s from mini-series or unboxing videos. While creator programs aren’t new, more retail ... read more

Companies like hospitality chain Wyndham Hotels & Resorts, consumer healthcare firm Opella and betting brand BetMGM have little in common. What they do share is a broad portfolio of individual products and a need to ... read more

A coalition of media organizations, including the Guardian and the Financial Times, has released a new standard for tracking how AI tools use publishers’ content. The Standards for Publisher Usage Rights initiative, or SPUR, released ... read more

Generative models do not retrieve facts, but predict a likely sequence of words based on their training data, Google explained in a post. Based on this, generative AI outputs may contain inaccuracies, which are also ... read more

Microsoft has formed an integration with HubSpot to help connect B2B ad campaigns with revenue, pipeline and leads, Search Engine Land reports. With this arrangement, Microsoft Advertising is available in HubSpot, and advertisers can use CRM data to ... read more

Instagram is incentivizing creators to "boost" their livestreams, with the goal to effectively turn live video into real-time ads. ... read more

Instagram is incentivizing creators to "boost" their livestreams, with the goal to effectively turn live video into real-time ads. ... read more

Other countries are catching up with the United States in negativity toward social media, Pew ResearchCenter reports. While 64% in the US feel social media is harming democracy, that feeling is shared by 70% in ... read more

Quince has won at least a temporary victory in the false advertising suit filed against it by Williams-Sonoma (WSI) in 2025, Fashion Law reports. In dismissing the action, U.S. Judge Edward J. Davila held that WSI failed ... read more

Kroger says it can forecast ecommerce purchase conversions, using predictive creative scoring prior to campaign launch, based on a study done with Vidmob and trade association MMA Global, Grocery Dive reports. The study found that ... read more

"This court should speak to Meta in the only language it understands," an attorney representing New Mexico argued Thursday. ... read more

"This court should speak to Meta in the only language it understands," an attorney representing New Mexico argued Thursday. ... read more

Is the open web growing, dying or transforming? Plus: Apple’s iOS update is blocking The Trade Desk from serving ads on Safari browsers, and how that fits into programmatic’s next chapter. The post Apple Takes ... read more

The new site-building tool, introduced Thursday, enables merchants to set up a Shopify store through a conversation with AI. ... read more

The new site-building tool, introduced Thursday, enables merchants to set up a Shopify store through a conversation with AI. ... read more

The web spent decades learning how to price human attention. It now has to learn how to price machine utility. That process has begun. The contest over the billable event will decide how much of ... read more

Google has defeated an antitrust lawsuit by consumers who claimed its search distribution deals with Apple and others prevented potential rivals from offering search engines that would have been "more privacy protective and ad-free." ... read more

Encountering the same campaign in multiple places has a way of making people remember it. ... read more

For years, ad agency holdcos have been competing to build the best data and tech stacks. Fast forward to today, and agencies are looking to differentiate their tech stacks by building custom agentic AI tools ... read more

Roger Lynch will replace CEO Ynon Kreiz, who is leaving to be co-CEO of the Paramount-Warner Bros. colossus. ... read more

AI models and machine learning have reshaped ad campaign measurement. It’s now commonplace for advertisers to set up campaigns with a budget and a cost-per-acquisition goal on all the walled gardens and on third-party programmatic ... read more

Reddit plans to retire RSS feeds in November and phase out its legacy public data API, ending access in March 2027. ... read more

AI is no longer a novelty in media planning. Everyone knows about it, and most organizations are already using it in some form. What’s more interesting is what AI is beginning to expose about the ... read more

Tongue-in-cheek ads show the actress leaning into her persona as the drug Ro Sparks ... read more

In September, overall CPMs spiked 40% vs. a year ago, according to Guideline. Overall, average CPMs from March-July were roughly the same as a year ago, at $26.60. ... read more

Don Draper would be overwhelmed by the sophistication of digital advertising. But he’d laugh at how unsophisticated financial reconciliation remains. We can buy impressions in milliseconds and continuously optimize, yet, on the back end, we’re ... read more

The focus is Name, Image, and Likeness (NIL) deals - ones approved by a 2021 NCAA policy. Good news for sports-related TV businesses - brands and networks. ... read more

A new drama coming to HBO and HBO Max this week will take its place among the best of the recent TV dramas about the super, super rich. ... read more

MGM Resorts, a recent purchase target for Barry Diller’s People Inc., may now turn the tables and acquire People Inc., The Wall Street Journal reports. MGM is now deciding whether to make a bid, sources said. People ... read more

California Governor Gavin Newsom has signed a bill that will provide $20,000 in tax credits to newsrooms for each of five reporters they hire, and $15,000 for additional journalists, with no cap, Cal Matters reports. ... read more

Roger Lynch is stepping down as CEO of Condé Nast after seven years on the job and will now head toy company Mattel, Business Insider reports. Ynon Kreiz, now the CEO of Mattel, will depart on Friday. ... read more

Amazon will lose advertising revenue if AI assistants become the place where consumers make buying decisions, Benzinga reports. These shoppers would potentially bypass Amazon’s sponsored listings. But Amazon is acting on the threat. It has ... read more

Inside Google's pay-per-value pilot program. And: Twitch’s latest AI offering is new technology that can contribute to an old problem. The post Putting A Price On Publisher Value; Twitch’s New AI Is Too Safe To ... read more

That natural disaster footage you saw on YouTube last week? There’s a good chance it was fake. The shark attack video? Not real, and made just to get you to look.  All social media platforms ... read more

AI agents are becoming a new gatekeeper between brands and buyers, picking products by rules marketers don’t yet understand. Here’s what they need to know when navigating that shift. Amazon keeps the toy aisle to ... read more

At the beginning of the year, not long after the release of OpenAI’s Sora 2 and its almost immediate backlash, the creator economy at large loudly denounced generative AI content in favor of authenticity. YouTube ... read more

This week’s Media Briefing looks at how GEO went from publisher experiment to emerging revenue stream, and why AI visibility is quickly becoming part of the branded content playbook. The GEO bet is paying ... read more

Seven months after OpenAI started selling ads in ChatGPT, marketers are still asking how they’re supposed to measure them. It has become the sticking point in almost every conversation Digiday has had about the company’s ... read more

Amazon thinks its ads sell more than it’s been taking credit for. By its own estimates, around a fifth of a brand’s value on Amazon arrives after the attribution window, typically seven to 30 days, ... read more

Those who can prove their name is Michael Myers could win cash, a year's supply of Voodoo Ranger beer and other prizes. ... read more

Daly joins the organization from the Los Angeles Rams, where she most recently served as senior vice president, studios and marketing. ... read more

With the introduction of AI-powered summaries, AI Overviews has drastically reduced the amount of search traffic to websites, prompting complaints from publishers about losing traffic. ... read more

With the introduction of AI-powered summaries, AI Overviews has drastically reduced the amount of search traffic to websites, prompting complaints from publishers about losing traffic. ... read more

A federal judge entered an order allowing Paramount Skydance to complete its $110 billion acquisition of WBD - provided the company follows conditions aimed at resolving concerns that the merger could harm competition. ... read more