Index Exchange execs believe the company's integration with xpln.ai, which helps advertisers measure ads using attention-based metrics and AI, has turned attention data into a real-time filtering tool. ... read more

Jesse Math, vp of strategic partnerships, Keen Decision SystemsThe marketing calendar itself is simple. Brands need to invest in the typical tentpole events like Prime Day, back-to-school and the holidays. They also have their own ... read more

"Expanding into Mexico City and Toronto allows us to bring that philosophy closer to our customers," notes Founder-CEO George Popstefanov. ... read more

The former German Yahoo marketing and sales executive stood up the wildly successful digital industry expo DMEXCO in Cologne in 2008, during the financial crisis, eventually drawing the global digerati, including Facebook’s Sheryl Sandberg and ... read more

CBS News is considering new headcount reductions that could total at least 15% of current staff, Variety reports. The move would occur as Bari Weiss, editor in chief, attempts to refocus the news division on streaming video ... read more

The downside is another double-digit percentage decline in key areas, with U.S. ad revenue 10% lower in Q4 to $124.8 million with traditional affiliate fee-based revenue down 13% to $139 million. ... read more

Food and drink are the key words when attempting to describe "People of the North," a show from Norway that is now seen on U.S. public television. ... read more

Pringles led the pack with the biggest bump in purchase intent among viewers, followed by Hellmann's Mayonnaise and Ritz crackers. ... read more

Salad chain Sweetgreen has named Wpromote as its paid media agency of record, Marketing Dive reports. The brand recently hired Zipporah Allen as chief commercial officer. Allen, who worked with Wpromote while at Strava, seeks ... read more

Pinterest is forecasting lower-than-expected Q1 revenue as it faces competition from TikTok and Meta, and its shares have fallen, Reuters reports. The company is working on AI strategies to attract advertisers, and hopes to ... read more

It's official: ChatGPT has launched ads and the test will expand in the coming weeks. But don't ask the LLM for details, unless you're looking for misinformation. The post I Asked ChatGPT Where My Ads ... read more

OpenAI launched its ad platform on Monday, making ChatGPT the newest canvas for advertising. The rollout marks a pivotal moment in generative AI, in which conversational platforms could become a new battleground for ad dollars. ... read more

Roku has a simple equation for generative AI: cheaper content production leads to more viewing time and engagement which leads to more ad spend. “It’s very clear to me that AI is going to reduce ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Love At First Bid appeared first on AdExchanger. ... read more

The announcement came the same day that the company confirmed it will record a goodwill impairment loss of roughly $2 billion for the fourth quarter of 2025. The firm is scheduled to report Q4 and ... read more

The AdExchanger team will be off for Presidents Day on Monday, February 16. We’ll see you back here on Tuesday, February 17, with the next Daily News Roundup. Enjoy the long weekend! Google’s Cozy Couch ... read more

In the wake of TikTok transition issues and algorithmic upsets, established creators are looking to de-risk platform dependence to ensure they can expand outside of traditional creator spaces.  Haley Kalil, aka Haley Baylee, wants to ... read more

Brands turned in-person activations into a new playground for creators at this year’s Super Bowl, giving wider talent exposure while finding more cost-efficient ways than previous years to scale creator participation. There were more activations ... read more

At this point in the Super Bowl ad post-mortem, a pattern has emerged: AI — both the companies selling it and the brands leaning on it — did not resonate as strongly as more familiar ... read more

Two signs this week remind us that the ad industry’s largest businesses are getting out of advertising as we know it. Firstly, there’s the news that WPP is set to embark on yet another restructure ... read more

This story was first published by Digiday sibling ModernRetail Direct-to-consumer brands are figuring out their AI playbooks in real time. One such company is bedding brand Boll & Branch. At Digiday Media’s AI Marketing Strategies ... read more

Roku's platform revenue, which is 70-80% advertising, rose 18% to $1.2 billion. Gross profit for platform business was up 15% to $646.7 million. ... read more

Following its recent launch of Smart+ ads for streaming brands, TikTok has announced identical ad formats intended to connect entertainment brands with European users who identify as fans of films and streaming series, as well ... read more

Following its recent launch of Smart+ ads for streaming brands, TikTok has announced identical ad formats intended to connect entertainment brands with European users who identify as fans of films and streaming series, as well ... read more

To better understand how brands should approach TikTok's new U.S. reality, MediaPost spoke with Keen Decision Systems CRO Bradley Keefer about what data points advertisers should be tracking, as well as the potential impacts of ... read more

Subscription growth has flattened. Publishers are responding with new cross-platform ad strategies. ... read more

As national TV takes on more of an audience-based approach, it's only natural we will see local impressions optimized into national programs. ... read more

"Any act or practice by Apple News to suppress or promote news articles based on the perceived ideological or political viewpoint of the article or publication, if inconsistent with Apple's terms of service or the ... read more

Kansas City, MO is hosting a handful of this Summer's FIFA World Cup matches and agency Walz Tetrick is producing a podcast to help the city gear up and keep track of the action. ... read more

"In a tale as old as time, Disney placed its profits over these critical consumer privacy rights," California Attorney General Rob Bonta alleges in a complaint against the company. ... read more

"In a tale as old as time, Disney placed its profits over these critical consumer privacy rights," California Attorney General Rob Bonta alleges in a complaint against the company. ... read more

Rating information, crucial for brand safety, is often missing from FAST programming. ... read more

Albertsons Companies, the latest major brand to buy media on OpenAI ChatGPT Ads, said it will participate in the OpenAI Ad Pilot Program following announcements from Target and Williams-Sonoma Companies earlier this week after OpenAI ... read more

Albertsons Companies, the latest major brand to buy media on OpenAI ChatGPT Ads, said it will participate in the OpenAI Ad Pilot Program following announcements from Target and Williams-Sonoma Companies earlier this week after OpenAI ... read more

A study analyzing 36 high-intent business search terms identified industries facing the highest barriers to organic search visibility on Google in 2026. ... read more

AppLovin reported 66% year-over-year growth and almost $1.7 billion in revenue in Q4 2025, on Thursday evening. Its net income (i.e. profit) went from $600 million in Q4 2024 to $1.1 billion in the past ... read more

The Sandy Hook-based independent named Drew Corry and Abby Niziankiewicz VP of strategy and strategic media investment, respectively. ... read more

"BV [bacterial vaginosis] ruined sex for me and made me so scared to have sex with my boyfriend," said Happy V's founder in the video. ... read more

If you tuned into MNTN’s three quarterly earnings calls since going public in May, you’ve heard CEO and President Mark Douglas deliver the same elevator pitch three times – that the company is bringing performance-driven ... read more

The audiences are created based on historical results from anonymized health records -- pre-diagnosis, diagnoses, prescription fills, procedures and more. ... read more

The two retailers will be among the first companies to work with OpenAI to test contextual advertising in ChatGPT, starting this month. ... read more

Effective with today's release, PQ Media joins MediaPost's composite of reputable global ad industry forecasters. ... read more

The Interactive Advertising Bureau opened a framework for public comment that is designed to simplify direct digital ad contracts, reduce legal friction, and provide a starting point for buyers and sellers transacting in digital marketplaces. ... read more

A proposed Colorado bill would force social media and dating sites to comply with judicial warrants. The bipartisan bill would give these sites eight hours to confirm receipt of a judicial warrant, and 72 hours ... read more

Ryan Media, a subsidiary of OneRyan Global LLC, is acquiring the media properties of KBest Media. These include the stations KBST-FM, KBTS and KBST. Also part of the deal is translator K280GW at 103.9 FM, ... read more

The future doesn't belong to the loudest brand or the cleverest algorithm. It belongs to the companies and creators who can grow without poisoning the ecosystem they depend on. ... read more

Ben Levisohn has been named as editor in chief of Barrons, Intellectia reports. Levisohn has been with Barrons, which is enjoying strong investor interest as the markets rise, for 15 years, previously serving as managing editor. He ... read more

The billionaire team of Oracle founder Larry Ellison and his son David Ellison throw billion-dollar amounts around like it's walking-around money. ... read more

Sports betting was up 27% vs. a year ago for the big game to $1.76 billion from $1.39 billion, according to the American Gaming Association, in surveying all "legal" channels. ... read more

Programmatic buying won the last decade because it made media cheaper to transact and easier to scale. That bet paid off. EMarketer projects programmatic will account for effectively all net-new display ad dollars in 2025, ... read more

A Utah state Senate bill introduced on Tuesday would impose a 4.7% sales tax on online ad revenue generated by tech giants like Facebook and Google, the Deseret News reports. Modeled after similar legislation in ... read more

In prime time, premium streaming apps - including Netflix, Disney+ and HBO Max - had a 26.2% "attention" score vs. 17.6% for YouTube, according to TVision. ... read more

Amazon opened up its Prebid adapter for beta testing on January 21. The update brings Amazon demand directly into Prebid, the open-source framework publishers already use to manage competition across buyers. Now publishers, who have ... read more

For decades, digital advertising has relied on proxies for intent: demographics, behaviors, cohorts and fragmented signals inferred from clicks and cookies. As of this week, that model is being tested. OpenAI has begun experimenting with ... read more

TikTok may be doubling down (again) on Shop; bots are scraping content they're banned from; and Walmart is allegedly selling counterfeit products. The post TikTok (Still) Wants To Make Social Shopping Happen; Robots Disobeying Rules ... read more

A first-of-its kind partnership between Comcast Advertising and Adara brings deterministic-based measurement data for TV and streaming to the travel and tourism industry in the U.S. ... read more

This story was originally published on sister site, Modern Retail. Artificial intelligence is reshaping so many aspects of marketing, from creative generation to developing hyper-targeted campaigns. But what Amina Pasha, chief marketing officer at Thrive ... read more

This week’s Media Briefing examines how Amazon is the latest tech giant trying to turn the problem of AI scraping publishers’ content for free into a structured marketplace — if it can get LLMs to ... read more

Benson Boone and Ben Stiller for Instacart. Adrian Brody for Intuit TurboTax. Emma Stone for Squarespace. Odd-couple pairings between celebrity talent and consumer brands aren’t a novelty for Super Bowl ads, but the sheer number ... read more

If this year’s Super Bowl commercials made one thing clear, it’s that companies are still trying to sell Americans on AI. As public sentiment wanes, however, brands are recalibrating how they position themselves in the ... read more

Marketers, brands, and tech companies gathered at AI Marketing Strategies in New York City to discuss AI strategies and ethics on Wednesday. As more and more companies incorporate various tools and chatbots into their daily ... read more

Vidhya Srinivasan, Google VP/GM of ads & commerce, put search and agentic commerce at the top of the company's list in 2026 as Anthropic and OpenAI attempt to balance revenue gains against credibility and safety. ... read more

There's a reason why music is referred to as the "universal language," and Bad Bunny proved it by singing in Spanish. Because we're all still talking about it today. ... read more

But many use at least one legacy channel - local TV news, Medill reports. ... read more

Texas Attorney General Ken Paxton claims in a new lawsuit that Snap violates a state consumer protection law by duping parents about Snapchat's content as well as its allegedly addictive design features. ... read more

TikTok's U.S. "Local Feeds" is a location-based discovery experience for users 18 and up that invites users to "live like a local" by opting into a home screen designed to feature local content. ... read more

TikTok's U.S. "Local Feeds" is a discovery experience for users 18 and up that invites users to "live like a local" by opting into a home screen designed to feature local content. It is identical ... read more

Allowing "The Washington Post" to have its journalistic approach influenced by "the data" as presented is dangerous. ... read more

Criteo stock dropped sharply on Wednesday morning after the company reported a decline in revenue in Q4 2025 compared to the year before. The company also reported a drop in the company’s take rate and ... read more

Criteo stock dropped sharply on Wednesday morning after the company reported a decline in revenue in Q4 2025 compared to the year before. The company also reported a drop in the company’s take rate and ... read more

Meta's Threads app has introduced a feature called "Dear Algo," which invites users to personalize their main feed by typing in what types of content they want to see more or less of. ... read more

"Attorney General Pamela Bondi and Homeland Security Secretary Kristi Noem want to control what the public can see, hear, or say about ICE operations," advocates allege in a new lawsuit. ... read more

"Attorney General Pamela Bondi and Homeland Security Secretary Kristi Noem want to control what the public can see, hear, or say about ICE operations," advocates allege in a new lawsuit. ... read more

LAS VEGAS – Acxiom is framing gaming as a serious commerce channel rather than a novelty ad placement. Elizabeth Donovan, global head of commerce and retail media networks, said success depends on relevance, restraint and ... read more

PALM SPRINGS, CALIF. — Ad success in using artificial intelligence depends on strong first-party data signals combined with consumer permission to operate reputably as the world shifts from recognition-based to permission-based systems. “How do you ... read more

For millions, the tone of Bad Bunny's Super Bowl halftime show was off-key and not exactly "all" American. ... read more

As much as 40% of open-web CTV spend may be wasted because of faulty data inputs, according to Truthset. ... read more

The first age of online personal shopping tools came via browser toolbars and other download services such as Honey that tracked deliveries and scoured for coupons. The new thing in personal shopping tools is, of ... read more

The feature launched on Monday in test mode on free and Go tiers, but there has been no public discussion on how brands will purchase media, and whether the platform will be self-serve or require ... read more

Maxey previously served in senior marketing roles at Fila, where she was a Kepler client, as well as at Adidas and Gap; Berkowitz served at Spark Foundry and GroupM, prior to OMD. ... read more

"We're focused on improving workflows that slow down our customers," explains CEO Vincent Mifsud. Projects include new digital media classification system, and a digital multi-metric. ... read more

Retail media is evolving from clicks and carts to conversations and context. As generative and conversational AI reshape how people discover products across the answer ecosystem,  retail media leaders are facing new challenges — and ... read more

The remit includes inflight entertainment, onboard publications, digital channels and experiential formats. ... read more

Journalists warned lawmakers this week about the rapid disappearance of community-based journalism, speaking during an advocacy day sponsored by the Hispanic Technology & Telecommunications Partnership (HTTP). JudeAnne Heath, the executive director of HTTP, said, “This advocacy ... read more

Amazon has been alerting publishing executives that it plans to launch a marketplace where they can license their content directly to AI companies, TechCrunch reports. Amazon reportedly circulated slides on the proposed marketplace, but did ... read more

The rebound on orders is coming across subscription video-on-demand, linear pay TV networks and over-the-air broadcasters - in particular over-the-air TV networks, Ampere Analysis says, which have risen 22% vs. the previous year. ... read more

One survey says 50% of social-media comments about Super Bowl AI-driven advertising were sharply negative. Audiences believed "automation" hurts the overall production standards. ... read more

C&C will become part of Salt Media and expand the agency's U.S. footprint to New York, Chicago and Orlando, FL. ... read more

Fox News Media plans to add a daily 90-second news brief on Monday, Feb. 23, anchored by Bill Melugin. Airing at 5:58 p.m., The Fox News Report will deliver headlines on breaking news, politics, sports ... read more

Evertune's new feature allows advertisers to run programmatic ad campaigns directly on the sites and pages most often cited by AI chatbots. The post How GEO Startup Evertune Found Its Way Back To Programmatic Targeting ... read more

The future of measurement is set it and forget it, says Ty Ahmad-Taylor, Kantar’s chief product officer, on this week’s episode of AdExchanger Talks. In his view, we’re heading toward a world – although we ... read more

No Such Thing As A Free Scrape? The days of free content scraping may be coming to an end. Monetization (or, rather, the lack thereof) has been a hot topic, as LLMs unabashedly scrape publisher ... read more

For a certain generation, a token had weight. It was a small metal coin dropped into a subway turnstile or an arcade machine — the literal price of access. Now, the word is back. Only ... read more

01 Introduction Publishers are utilizing AI more than ever, as we explored in part 1 of this report, but it’s also the source of major challenges for the media industry. AI-driven ... read more

This story was originally published on sister site, Modern Retail. Join Modern Retail, Glossy and Digiday at our inaugural AI Marketing Strategies event on Feb. 11 in New York City, where top marketing leaders will discuss how ... read more

This week’s Future of TV Briefing looks at a Truthset study showing the error rate for matches between IP and deterministic IDs like email addresses can exceed 84%. Identity crisis NFL’s next rights talks, ... read more

New data is reinforcing a structural shift in how AI systems access publisher content: AI models are increasingly scraping publisher content, regardless of bot-blocking measures or content licensing deals meant to control usage, improve attribution ... read more

There may be trade tensions between the U.S. and Canada thanks to on-again off-again tariff threats, but that’s not stopping a Canadian-based independent shop from gaining a stronger foothold in the U.S. market as it ... read more

NBCU's NBC TV Network, Peacock - and Telemundo, NBC Sports Digital and NFL+ - earned a record in a peak viewing moment during the second quarter when it pulled in 137.8 million viewers. ... read more

Following the release of a live-shopping feature, Twitch announced a new ad format designed to display ads when viewers pause a video stream. "Pause-screen ads" are a new ad format Twitch believes will "make ads ... read more