Losing Control Breaking news: AI is flawed! As AI critics are apt to point out, the technology sometimes generates new problems, rather than just solving old ones. Case in point: Ad buyers are showing interest ... read more

Google’s immunity to breakup is starting to feel inevitable. Another attempt to force one has been written off. That’s despite the world’s largest advertising business being judged to have built that dominance on an illegal ... read more

This story was originally published on sister site, Modern Retail. Almost one year into its existence, Ace Hardware’s retail media network, RedVest Media, just announced a slate of new features for advertisers as part of ... read more

This week’s Media Briefing covers what to expect from the upcoming Digiday Publishing Summit in Key Biscayne, Fla., which kicks off on Sept. 14. Executives from The New York Times, The Wall Street Journal, Reuters, ... read more

Omnicom Group saw its shares fall by about 5% in afternoon trade on Wednesday after PepsiCo said it was shifting its $1.7 billion global media account to Publicis Groupe, Seeking Alpha reports. This is serious blow ... read more

IMGE, a GOP media shop, has acquired Direct Persuasion, a Republican advertising and strategy firm, its first full acquisition, Campaigns & Elections reports. IMGE is part of GP3, an umbrella LLC that was created to bring together a ... read more

The Saturday Evening Post’s January issue will be its last in print, The New York Times reports. Joan SerVaas, president and publisher of the Post, announced the turn from print in a letter to the magazine's 50,000 subscribers in the ... read more

The Local Media Consortium (LMC) has launched an initiative to help local media companies implement artificial intelligence strategies, Inside Radio reports. The program is designed to help publishers improve operations and their business performance and long-term sustainability. ... read more

CANNES, France – Do you want to serve a physician a targeted ad based on their treatment of a current patient? Most pharma marketers know that’s a compliance violation waiting to happen. According to those ... read more

CANNES, France – As streaming captures nearly half of all U.S. TV viewing time, advertisers are drowning in data signals – yet still struggling to prove that CTV campaigns actually drive business outcomes. Roku thinks ... read more

AMENIA, NY – The explosion of streaming services and content platforms has created what many industry observers lament as a fragmentation crisis. But that framing misses the point entirely, according to one senior advertising technology ... read more

Reddit is introducing a 15-second optimization goal for "engaged video views," targeting marketers looking to tell a longer brand story while capturing the attention of users most likely to invest. ... read more

Google will not be required to break up its ad tech business, despite a federal court ruling that found the company operated a monopoly last April. The post Google Won’t Have To Break Up Its ... read more

"LLMs are already helping researchers across fields achieve major breakthroughs," the Department of Justice argues. "Constraining LLM development under a misunderstanding of fair use doctrine would thwart such creative and scientific progress while hindering American ... read more

Google will not be forced to divest its AdX ad exchange, a federal judge who previously ruled that the company violated antitrust law, said Wednesday. ... read more

Nextdoor wants to provide consumers with an alternative to bot-generated reviews on platforms like Yelp by launching a hub on which users can recommend local businesses. ... read more

Nextdoor wants to provide consumers with an alternative to bot-generated reviews on platforms like Yelp by launching a hub on which users can recommend local businesses. ... read more

We want to stop. To quiet the noise in our heads. To resist the urge and fight the impulse. To walk away without regret and longing. We are in a cultural moment when quieting cravings ... read more

Google now wants users' memories and chats imported from other chatbots into Gemini. This will have a substantial impact for advertisers. ... read more

Jeremy Miller's last day on the job at Dentsu was Aug. 14, but he will be sidelined during a "notice period" that extends through the end of the year. ... read more

With so many ad tech vendors to choose from, where should brands and agencies begin? CartographAI, a new startup from two buy-side veterans, wants to help advertisers pick the right tech partners by using assessment ... read more

Publicly clashing with prominent news anchors reinforces Trump's messaging that mainstream media outlets are dishonest and biased against him. ... read more

It was a question that even stumped Gemini: Who is the actor in the Chase commercial who is beleaguered by non-human gadgetry until he enters a Chase branch? ... read more

California Democrats have passed more than two dozen bills in the state legislature to control artificial intelligence (AI) and regulate the use of social-media products by minors, NBC News reports. One bill would prohibit the ... read more

Connected television is projected to grow 14% in 2026, faster than the overall advertising market, according to IAB. But continued growth depends on proving that CTV delivers business results, not merely audiences and impressions. CTV ... read more

Korea-based Samsung has been hit with a false-advertising lawsuit by TCL, a Chinese consumer electronics company, in the U.S. District Court for the Central District of California. The suit alleges that Samsung “took a cheap, ... read more

Tech companies and other types of advertisers are diligently working to include a human element in their ads. For instance, Anthropic launched an ad for Claude earlier this summer. It asked the question, “What if we ... read more

You’ve Got To Be Bidding Me A Big Tech platform is being sued by the federal government for allegedly manipulating ad auctions. And this time, it isn’t Google. It’s Amazon. A lawsuit filed by the ... read more

Three podcast and audio industry veterans — Andy Goldsmith, Mike Wooller and Craig Eastwood — have launched Everywhere, a new company that plans to sell audiences across podcasts, video, social media and other platforms, Podcast News Daily reports. The ... read more

A generation of content creators is growing up, and so are the brand deals they’re being offered.  A recent WordPress VIP survey suggests 60% of U.S. consumers consider AI use in brand messaging a “turnoff,” ... read more

This story was first published by Digiday sibling Modern Retail. Simon Property Group, one of the largest mall operators in the U.S., has more to sell advertisers on than its existing network of almost 4,000 ... read more

This week’s Future of TV Briefing looks at signs that influencer marketing may be on the precipice of an economic correction. The economics of the creator economy Netflix’s ad leadership shakeup, the FTC’s YouTube ... read more

Amazon Fire TV has a leading 37% share of open programmatic ad spend across all streaming screens. For smaller screens, Android dipped to 15% and iOS came in at 6%. ... read more

The firm, part of Stagwell's Marketing Cloud division, offers services including audience quantification, campaign management and media optimization. ... read more

California lawmakers have passed a bill that would prohibit social-media platforms outright from algorithmically recommending content to users under 16. ... read more

California lawmakers have passed a bill that would prohibit social-media platforms outright from algorithmically recommending content to users under 16. ... read more

AMENIA, NY — The advertising industry built itself on the assumption of near-universal consumer addressability. That assumption is yet to be realized. And most of the ecosystem is still catching up to what that means. ... read more

CANNES, France – Connected TV has gained the audience, advertising inventory and buying flexibility needed to become a serious performance channel. Its measurement systems, however, are still searching for their boarding passes. That was the ... read more

AMENIA, NY — Three hundred retail media networks sounds a lot like abundance. But while a rising tide tends to lift boats, the proliferation of RMNs has overwhelmed many brands. That can result in spreading ... read more

CANNES, France – Anna Bager, president and chief executive of the Out of Home Advertising Association of America, arrived at the Cannes Lions International Festival of Creativity with a reassuring message for advertisers: The public ... read more

Ad industry groups are urging California Governor Gavin Newsom to veto a recently passed bill that would broadly restrict businesses from selling or sharing consumers' sensitive data -- including precise geolocation information. ... read more

Among the evidence marketing guardrails have gone off the rails: racist Halloween costumes and ads that show violence against women. ... read more

The European Commission has reclassified ChatGPT as a "very large online search engine" and Reddit and Roblox as "very large online platforms" - required to mitigate systemic risks and protect minors. ... read more

Snap has expanded the beta version of its recently launched attribution model to boost campaign engagement for app advertisers by connecting Snap Ads insights to mobile measurement partners for a deeper understanding of overall ad ... read more

The campaign shows how Google's Gemini app saves time by streamlining, automating and simplifying daily tasks, giving people more time to do what they want. ... read more

The campaign shows how Google's Gemini app saves time by streamlining, automating and simplifying daily tasks, giving people more time to do what they want. ... read more

More than half of the media budgets in several consumer packaged goods categories are going to retailers that sell advertising. ... read more

Thus began a project resulting in a new ANA paper, "Influencer Marketing: Reducing Waste and Optimizing Investment." There are parallels with programmatic media: complexity, multiple intermediaries, etc. ... read more

Large appliances are now considered a disposable commodity. They have a shelf life, like a carton of milk. ... read more

CBS/Paramount+ on-air messaging drove 3.6 billion impressions the last two weeks of August overall, according to iSpot, giving CBS/Paramount+ a commanding 13.6% market share. ... read more

The partnership will introduce and launch a dynamic ad unit that updates creative in the Lyft rideshare app during a rider's journey. ... read more

"The outputs of automated systems may become biased if they arise from biased data input or are trained on biased data, or bias may arise due to a biased originating source with no human corrective ... read more

"'The Gentlemen' is a natural fit to showcase Stella Artois' brewing heritage and iconic pouring ritual, and to have Theo James and David Beckham connect those worlds is a treat for fans everywhere," says AB ... read more

Think about TV news shows without anchors and other elements viewers are accustomed to. E.W. Scripps is making a dramatic move in this direction. ... read more

"This is the first time in my career I've made a campaign without knowing exactly what the outcome would be," says Chief Brand Officer Fernando Merchado. ... read more

Recommendations always hit better when they come from someone you trust, rather than a stranger. Which is why creator marketing platform Hummingbirds puts community at the center of its strategy. “You need local people to ... read more

The Weather Company wants to know not just how weather forecasts make people feel, but also how they make people react to ads. TWC is building a monetization model that treats weather as both a ... read more

ChatGPT, Reddit and Roblox are big enough to be subject to the European Union's Digital Services Act. And: The world considers social media bans for users under 16. The post LLMs, Meet The DSA; The ... read more

The Federal Trade Commission (FTC) and 22 state attorneys generals are suing Amazon alleging the company secretly overcharged advertisers in its search ad auctions for more than seven years. The suit was filed in the ... read more

Subscribe: Apple Podcasts • Spotify A lot can happen in a few months. A few months ago, NBCUniversal was secure within Comcast, LiveRamp was an independent ad tech company, Hank Green was unbesmirched, and publishers’ ... read more

This story was first published by Digiday sibling Modern Retail. This year’s U.S. Open is set to be the biggest in recent history. And it’s not just because of the record-setting prize money and the newly launched Moët Serve, ... read more

Every major social media platform has its own creator revenue program, and the details and requirements of those programs vary greatly.  Though most require a certain amount of followers and activity levels to be eligible ... read more

Republican Congressional committees have made an emergency filing with the U.S. Supreme Court to ensure they get lower rates for political advertising, Yahoo News reports. Candidates can get such rates, or the “lowest unit charge,” ... read more

The Federal Trade Commission has won an “AI washing case” against the Cox Media Group and two smaller firms, Tech Insider reports. The FTC alleged that Cox, along with MindSift LLC and 1010 Digital Advertising Works LLC, ... read more

The Trump administration plans to spend $4 million to help right-wing media in Europe, Reuters reports. This is part of $25 million for civil society groups working on conservative causes in the. The grants could ... read more

The Trump administration plans to spend $4 million to help right-wing media in Europe, Reuters reports. This is part of $25 million for civil society groups working on conservative causes. The grants could increase tensions ... read more

Publishers received a break last Friday when the California Legislature and Senate both passed a law that would end private right of action for lawsuits involving the California Invasion of Privacy Act (CIPA), the News/Media ... read more

The complaint alleges that, for more than seven years, Amazon increased the prices that "more than one million brands and sellers were required to pay to advertise on Amazon's platform. The complaint alleges Amazon's practice ... read more

AMENIA, NY – Creators may have started with ring lights and a dream. Now they are becoming media companies, whether or not they have learned the finer points of viewability reports. Sheryl Goldstein, executive vice ... read more

CANNES, France — When a viewer pauses a TV show they’re streaming, they’re still in the room. They’re still looking at the screen, still mentally engaged. That moment, it turns out, is far more valuable ... read more

CANNES, France — A car jack branded as Viagra, a botox campaign that never describes the product overtly, a GLP-1 drug reminscent of the Mac-versus-PC guys. Picture a pharmaceutical ad, and these wouldn’t be top ... read more

CANNES, France — National advertising reach and neighborhood-level relevance have long been treated as competing priorities. Nextdoor’s pitch to brands is that the tradeoff is a false one. “We’re not necessarily running local budgets. We’re ... read more

Instagram is renaming its 'AI creator' label to 'AI-generated profile' and will restrict the reach of unlabeled profiles that feature AI-generated people. ... read more

In a follow-up motion, WPP is now arguing that redacting and sealing references to Sony's rebate investigation are not "workable options" to address the harm it has suffered and could suffer in the future. ... read more

After three years as Pinterest's chief financial officer, Julia Donnelly will leave the social discovery company in October as revenue growth is expected to slow following a string of strong quarterly reports. ... read more

A federal appellate court late last week revived NetChoice's effort to block a Tennessee law prohibiting social platforms from allowing minors under 18 to create accounts, without parental consent. ... read more

Marketers may rate themselves as highly mature, but their most common technical challenge is data quality. ... read more

"Google took a shot at trial, and it lost," U.S. District Court Judge Richard Seeborg said. ... read more

As expected, the U.S. ad market continued to surge in July thanks to incremental spending related to the World Cup soccer/football tournament hosted by the U.S., Canada and Mexico. ... read more

That's right - after nearly two decades, Howard Stern will be back on linear TV with a weekly filmed version of his SiriusXM radio show on HBO Max. ... read more

Several days after agencies took to LinkedIn to discuss that they were not seeing performance from ChatGPT Ads, OpenAI announced it had reached a $1 billion annualized revenue run rate for its ad business. ... read more

The new agency network operates across 40 markets and represents approximately $9.1 billion in 2025 billings. It will be led in the U.S. by Nicole Estebanell, who previously served as CEO of Mediahub U.S. ... read more

OpenAI’s ads business is now running at a $1 billion annualised run rate, just six months after launch. That figure comes from multiplying current monthly ad revenue by 12, so it’s a snapshot of where ... read more

Humans process and synthesize content differently than agentic technology. Bots require simplified content so they can interpret it more easily. This makes the word "innovation" in Nina Gould's title at Forbes very interesting. ... read more

"Every restaurant claims to have the best chicken sandwich, but we were so confident in ours that we knew fans would back us up," A&W's Amanda Potts tells Marketing Daily. ... read more

The phrase “AI is everywhere” is becoming truer every day. It’s in NYC subway ads. It’s in daily workflows and embedded into Slack channels. And now, it’s in the employee org chart. On Monday, AI ... read more

Google Ads recently changed how target-based bidding behaves on budget-limited campaigns. The algorithm now bids more aggressively to track closer to whatever target ROAS or CPA you’ve set, regardless of historical performance. Google flagged the ... read more

The second wave of retail media platforms are all about winning incremental new dollars. Plus: A peek into Validity’s “State of CRM Data Report 2026.” The post Something Old, Something New; The Robots Aren’t Always ... read more

Anyone in the marketing or agency world knows Linda Boff. The longtime CMO for GE in its heyday, Boff is somewhat of a marketing guru, having worked with multiple agencies over her years. Today she’s ... read more

Cindy Rose has been in charge of WPP for a year. So far, her tenure is best judged by examining the decisions deferred as much as the ones she’s taken. At the time of writing, ... read more

Ahead of opening its doors in 2023, Gotham Cannabis Dispensary had a marketing problem. Cannabis was legal in New York City, but social media platforms strictly prohibit selling, advertising, and marketing it. In some cases, ... read more

This story was first published by Digiday sibling Modern Retail. Target’s refreshed beauty assortment aims to promote emerging brands, but it includes very few from Black entrepreneurs. Target Beauty Studio is set to launch Sept. 10 in ... read more

Fresh off its acquisition by Axel Springer, The Telegraph is pushing its podcast ambitions beyond audio, building repeatable franchises that can span video, live events and paid membership. The goal is to deepen direct relationships ... read more

President Trump said he will report Kristen Welker, NBC’s Meet the Press moderator, to the Federal Communications Commission for “rebuke or punishment” for her comments on his election endorsements, The Washington Post reports. Welker said Trump had ... read more

President Trump said he will report Kristen Welker, NBC’s Meet the Press moderator, to the Federal Communications Commission for “rebuke or punishment” for her comments on his election endorsements, The Washington Post reports. Welker said Trump had ... read more

The movie has earned a total of $891.5 million domestically, with the second highest domestic box-office revenue ever. "Star Wars: Episode VII-The Force Awakens" was the highest, at $936.6 million in 2015. ... read more

The film earned $891.5 million - the second-highest domestic box-office revenue ever, eclipsing the $15.5 million "Coyote vs. Acme" opening. National TV ad spend was a minuscule $86,625 driven by 242 airings and resulting in ... read more

Sony Music Publishing has joined with Warner Chappell and other music publishers to sue Anthropic for “blatant theft,” TechCrunch reports. The suit, filed with the U.S. District oCourt for the Northern District of  California, alleges that ... read more

Nielsen has sent a message to networks, saying that “mixing internal or third-party data with Nielsen metrics to make comparative statements in the press is not permissible,” Awful Announcing reports. The move could particularly affect ... read more

Good Good Golf, facing extensive criticism for an ad showing a woman being shoved to the ground, has  “removed people responsible for the ad,” CEO Matt Kendrick told Front Office Sports, the New York Post reports. The company ... read more