Advertising agencies have invested millions of dollars into their own AI-powered platforms to handle all kinds of tasks, from creative testing to audience targeting and campaign planning. An outsider to Ad Land might be forgiven ... read more

Live video is a strong demand driver for streamers and social media. Why not news publishers? Bloomberg produces hours of live content a day, between its TV channel and its network of global and business ... read more

ChatGPT ads are here, and brands are testing the waters. This marks the true start of LLMs as a new advertising channel, reshaping the customer journey and introducing a new surface for brand safety and ... read more

More Ads! More! “Late Night” host Seth Meyers roasted Netflix during NBCU’s upfront presentation earlier this week, telling the audience that the streamer was hosting its own event at a pier on the Hudson River ... read more

AI agents are evolving quickly. In theory, agents are autonomous decision makers — automating campaign creation, optimizing ad buys and drafting pitch decks. In reality, marketers aren’t ready to give up control, establishing guardrails to ... read more

This week’s Media Briefing will unpack BuzzFeed’s sale to Byron Allen, and the collapse in value of platform-era media companies. A look at the post-boom BuzzFeed era NYT’s warning to freelancers about AI use, ... read more

The latest quarterly earnings calls for the ad tech sector are largely over for the latest reporting period, with bluster over yet more senior departures at The Trade Desk, and AppLovin’s continued rise (generating nearly ... read more

AI media buying agents steal the headlines, but some of the highest-impact applications of agentic technology by brand advertisers has been in the form of media mix modeling (MMM), systems that monitor the impact of ... read more

This story was first published by Digiday sibling Modern Retail. Heineken USA is pouring more marketing dollars into soccer this year ahead of the 2026 FIFA World Cup. The brewing company, which has trademarked itself as “the ... read more

The partnership aims to solve the problem of visibility and give marketers tools to "vibe code" apps and websites by bringing search intelligence into the building process. ... read more

TikTok has launched a new IP protection initiative designed to protect against the circulation of counterfeit product listings on its ecommerce platform, TikTok Shop. ... read more

Book narrators, broadcasters and podcasters allege that their voices were wrongly used by Amazon, Google, Meta, Microsoft and others to develop artificial intelligence systems. ... read more

MIAMI — Television planning and digital video buying evolved as separate disciplines with distinct trading audiences and methodologies, but audience fragmentation across streaming platforms and emerging video environments is forcing industry convergence around content quality ... read more

MIAMI — Supply-side platform partnerships have dramatically consolidated as buyers recognize the inefficiency of managing dozens of technology relationships, shifting toward deeper integrations with two to five strategic partners rather than broad vendor distributions. “If ... read more

MIAMI — CTV can target ads – but often to the wrong person in the household. A campaign aimed at pickup truck buyers might reach a household that fits the demographic profile, but if the ... read more

Attorneys representing Myanmar refugees are asking a federal appellate court to reconsider whether they can sue Meta over allegations that it helped fuel the Rohingya genocide by spreading hate speech on Facebook. ... read more

WBD is launching an "always-on" measurement and attribution dashboard, emphasizing efforts to focus on real-time insights and business outcomes for in-flight campaigns. ... read more

TelevisaUnivision and Disney took over Day Two of upfronts week in New York City on Tuesday, and the throughline was data quality. The post Upfronts Day Two: Dancing And Data appeared first on AdExchanger. ... read more

Warner Bros. Discovery used its upfront stage to announce two new ad measurement efforts. First, WBD is joining an initiative led by the data and identity platform OpenAP. The initiative aims to help advertisers connect ... read more

The remit includes developing a comprehensive strategy to promote Madrid and its surrounding region, across key international markets including Asia, the US, Canada, Latin America, and the Middle East. ... read more

This State of the Industry Report, sponsored by Optable, examines agentic advertising and how publishers, advertisers and agencies are interacting with the medium — from investment and readiness to barriers and impact. Agentic AI is ... read more

Amazon has added Alexa to search results across its marketplace. A chat window now appears with information and recommended items when users browse for products. The company added Rufus' technology to new Alexa AI bot, ... read more

TikTok is opening its ads platform to AI agents with its new model context protocol (MCP) server and developer toolkit, aimed at automating campaign creation, management and optimization. TikTok Ads Model Context Protocol (or TikTok ... read more

TikTok is doing everything it can to convince people that it’s an ecommerce platform. First came TikTok Shop in 2023, and then came GMV Max, an automated ads solution to optimize ROI for TikTok Shop. ... read more

Instructure, the company that operates the Canvas learning system, has made a deal with hackers to delete data they took in a cyberattack, ABC News reports. No details were provided on the agreement. A group ... read more

The Wall Street Journal was subpoenaed in March in a Justice Department probe of leaks regarding the Iran war, The Washington Post reports. The subpoenas were dated March 4 and concerned a February 23 article that ... read more

Cate Blanchett has co-founded RSL Media, a non-profit firm to help provide a consent framework for use of creative work, name, image and likeness by artificial intelligence, Variety reports. In June, the  company will launchRSL Human Consent Standard, ... read more

IHeartMedia, riding its strongest quarterly growth in five years during Q1, has made programmatic advertising a centerpiece of its strategy going forward,Inside Radio reports. The company sees programmatic as one of its biggest long-term opportunities as ... read more

As brands push for more specific business outcome data, execs say siloed business outcomes from individual TV network/streaming sellers do not provide a unified look at overall media campaign results. ... read more

Fox positions its new "Baywatch" as a drama, but it drew some scattered laughs around the audience at the Fox Upfront Monday in New York. ... read more

Kim Storin has one of the rarer jobs in marketing: She’s responsible for promoting and evolving a brand that’s also become a verb, like Xerox, Google or Uber. As chief marketing and communications officer at ... read more

Search For the Next Scam Last month, this newsletter cited a case successfully brought by the DOJ against a network of credit rating companies that used fake apartment rental listing ads to lure customers into ... read more

This article was first published by Digiday sibling Modern Retail. Target has completely reengineered its creator ecosystem through two distinct new programs. In April, Target told creators that it would sunset its previous creator program ... read more

MrBeast is building an AI-powered creator platform that points to a more programmatic future for the creator economy. A few weeks ago, a job listing for Jimmy “MrBeast” Donaldson’s Beast Industries appeared on the company’s ... read more

StackAdapt is opening up ChatGPT ads to all of its advertisers this week. It won’t be the last. The demand side platform, which became one of a handful of ad tech companies to partner with ... read more

Mail Metro Media is rewiring its commercial model around PMPs, first-party data, and a lighter ad load to build a more outcomes-driven business. The shift comes as publishers face ongoing volatility in open-market programmatic revenue ... read more

This briefing is made available to all Digiday readers through apartnership with sponsor DirecTV Advertising This week’s Future of TV Briefing looks at how WBD’s programmatic advertising business has evolved with programmatic playing a bigger ... read more

A recent iSpot study found 45.5% of respondents say business outcomes are key, while 28.5% point to verified ad delivery. ... read more

Google unveiled agentic media-buying tools at its NewFront, and on Tuesday debuted a new line of AI-enabled laptops. The upgrade for the AI-enabled Chromebook Plus laptop becomes the hardware foundation for the company's agentic ecosystem. ... read more

Google unveiled agentic media-buying tools at its NewFront and debuted a new line of AI-enabled laptops Tuesday. The upgrade for the AI-enabled Chromebook Plus laptop becomes the hardware foundation for the company's agentic ecosystem. ... read more

ABC will boost its prime-time sports in the fall, bringing more "Monday Night Football" to most Mondays. ABC announced just one new scripted program, and is renewing all its scripted programming. ... read more

Meta has begun testing its AI chatbot directly on the Threads feed, offering users a similar experience to X's integration of Grok. ... read more

Meta has begun testing its AI chatbot directly on the Threads feed, offering users a similar experience to X's integration of Grok. ... read more

As operating systems evolve, Google demonstrates that by changing the mobile OS to an agentic environment, user online actions can lead more often to conversions by automating commerce. ... read more

TikTok is launching a new way for U.S. users to discover and book hotels, attractions, tours and other local services directly within their main feeds. ... read more

TikTok is launching a new way for U.S. users to discover and book hotels, attractions, tours and other local services directly within their main feeds. ... read more

Connected TV buying, planning, and measurement integration into commerce platforms eliminates traditional barriers that prevented retail media advertisers from accessing television inventory through familiar workflows. “This week, Universal Ads and ad tech company Koddi announced ... read more

Twenty years ago, Beet.TV pressed record at Google’s campus in Mountain View and quietly began documenting what would become a two-decade sprint through the media industry’s identity crisis, reinvention and occasional existential spiral. Fast forward ... read more

Colorado Attorney General Philip Weiser on Monday urged a federal appeals court to lift a block on a law mandating cigarette-style warning labels for social media. ... read more

Colorado Attorney General Philip Weiser on Monday urged a federal appeals court to lift a block on a law mandating cigarette-style warning labels for social media. ... read more

A study by Taboola found the major barrier to broader agentic AI adoption in campaign management is the challenge of integrating these solutions into existing technology. But marketers say they would expand budgets outside of ... read more

Let's talk about the impact of simple ideas that can now scale massively thanks to the networked world we live in. ... read more

And that’s a wrap on Day One of upfronts 2026! AdExchanger Senior Editors Alyssa Boyle and Victoria McNally traversed the island of Manhattan on Monday to scope out upfront presentations by NBCUniversal, Fox and Amazon. The ... read more

Viant reported Q1 2026 earnings on Monday, with its DSP revenue growing by 18% to $50.3 million. The company’s total net loss in the quarter shrank from $3.3 million a year ago to $2.2 million. ... read more

Meta must face a lawsuit alleging that it secretly tracked Android users' browsing activity on mobile websites that embedded Meta's analytics pixel, and linked that activity to users' Facebook and Instagram profiles, a federal judge ... read more

Joining a television broadcaster as head of ad sales just weeks before its annual upfronts presentation is certainly a tall order. But that’s just what John Kozack did. Kozack unexpectedly took over ad sales at ... read more

How much do those premium, scripted entertainment shows really factor into media-buying decisions? They seem to need much more focus - everywhere. ... read more

How much do those premium, scripted entertainment shows really factor into media-buying decisions? They seem to need much more focus - everywhere. ... read more

The new business made possible with the acquisition of Tomoro, an applied AI consulting and engineering firm that helps enterprises turn AI into operational advantage, also announced today. The acquisition will bring 150 experienced engineers ... read more

New shows for this season have already inked some upfront deals and sponsorship. " 'Baywatch" has been an incredibly strong performer in the ad community," says Katrina Cukaj, Fox EVP of entertainment ad sales. ... read more

Most marketers expect their 2026 budgets will increase or stay the same, according to a survey by iSpot, Martech Cube reports. Of those polled, 31.5% expect to boost their spending, while 41.5% will hold steady. ... read more

Santa Clara County, California has sued Meta Platforms, accusing it of tolerating fraudulent advertising on a global basis, Reuters reports. The suit filed on Monday alleges that Meta profited from Facebook and Instagram ads promoting ... read more

The mass adoption of LLMs is shifting internet search for consumers from following blue links to synthesized answers from LLMs. Zero click is here. As generative engines and personal AI agents begin searching, comparing and ... read more

The new "Rockford," slated to premiere next January and starring David Boreanaz, was one of four new scripted shows - two dramas and two comedies - announced by NBC for next season. ... read more

Agents of Confusion Marketers and publishers are testing agentic solutions for media buying. But it’s unclear whether agents will simplify or further obscure the programmatic supply chain.  Omnicom CEO John Wren told investors last week ... read more

The content licensing economy has arrived faster than anyone expected. Microsoft and Amazon have both entered the marketplace business. Venture-backed startups like TollBit and ProRata have built infrastructure for publishers to license their content to ... read more

Subscribe: Apple Podcasts • Spotify There seems to be two schools of thought when it comes to agentic media buying. There are those who want to be at the so-called cutting edge, embedding AI agents ... read more

OpenAI is making it easier for e-commerce companies to run ads on ChatGPT, adding automation that lets retailers generate ads directly from their product catalogues rather than building them one by one.  To be clear, ... read more

This story was first published by Digiday sibling Modern Retail. Earlier this month, GameStop offered to buy eBay for about $55.5 billion. GameStop CEO Ryan Cohen, who previously led pet marketplace Chewy, told The Wall Street Journal ... read more

Streaming companies have spent years chiseling their way into the upfront market. Few have done so as aggressively as Amazon, which is using the annual negotiation season as a beachhead for both its ad tech ... read more

During the inaugural annual general meeting for The Agentic Advertising Organization, dubbed The Foundry, last week, attendees debated an awkward talking point for the advertising industry’s AI ambitions. For all the enthusiasm around “agentic” systems, ... read more

Andrew Morse is stepping aside as head of The Atlanta Journal-Constitution after the publication has achieved only modest results by killing its print edition and going all-digital, Nieman Lab reports The AJC, one of two ... read more

Byron Allen’s Allen Family Digital is buying a 52% stake in BuzzFeed for $120 million, The New York Times reports. Allen, a comedian turned entrepreneur, will become chief executive of BuzzFeed. He replaces Jonah Peretti, who ... read more

A federal appellate court on Monday revived privacy claims by consumers who entered their names, billing information and other data at ecommerce websites that allegedly used "session replay" tracking code. ... read more

A federal appellate court on Monday revived privacy claims by consumers who entered their names, billing information and other data at ecommerce websites that allegedly used "session replay" tracking code. ... read more

Gartner's spending survey shows how CMOs fund AI initiatives despite budget pressure and use the tech to support strategies. CMOs attribute the ability to do more with less to AI. ... read more

Pinterest is looking to boost the relevance of its ad delivery system via a real-time context. The company is working to enhance its candidate generator, which measures users' offsite conversion history to inform ad delivery, ... read more

TikTok has begun rolling out an ad-free subscription option for accounts for users 18 years and up in the U.K. ... read more

MIAMI — In an industry that still occasionally treats gross rating points like sacred scripture, David Porter, head of advertising research, data and insights at Warner Bros. Discovery, arrived with this suggestion: maybe it’s time ... read more

MIAMI — Brand safety and suitability verification combined with transactional data creates measurable return on investment that far exceeds traditional media quality approaches, according to beta testing with major advertisers. “We’re layering our media quality ... read more

MIAMI — For years, pharmaceutical advertisers watched from the sidelines as other industries rushed into connected television. The hesitation was understandable: older patient populations still glued to linear TV, murky measurement capabilities, and the ever-present ... read more

Nikolaus Beier, svp of marketing services, Sportradar Capturing and commercializing the excitement and influence of memorable sporting moments is imperative for any brand that wants to connect with sports fans. Moving as quickly as the ... read more

"Netflix sold subscriptions to its programming as an escape from Big Tech surveillance," Attorney General Ken Paxton alleges in a complaint filed Monday. ... read more

Michael Piner has joined as the agency's first executive vice president-head of investments and partnerships. Also joining is Kelly McGowan in the new role of EVP-media planning. ... read more

NBCU kicked off the 2026 upfront week with an original take on a not-so-original trend: ad performance. NBCU touted how it's tapping into modern marketing hot topics, such as sports and AI, to drive ad performance. ... read more

"Data-Rated Audiences" gives advertisers validated audiences based on human I.D.s just like walled gardens, and aims to provide publishers with higher yields. ... read more

The irresistible five-minute film, which also features Jude Bellingham, Trinity Rodman, Zinedine Zidane and David Beckham, is racking up millions of views. ... read more

The brewer also consolidated its creative agency roster and awarded Publicis Groupe a global production remit. ... read more

"B2B marketing today requires a more connected approach that reflects how decisions are actually made," says Kristin Gower, who joins from global client president at WPP. ... read more

AI allows media companies to preserve celebrities not as people, but as emotionally optimized memories. And audiences may actually prefer this. ... read more

"Dynamic TV creative" is the first Amazon Ads capability to automatically personalize Interactive Video Ads on Prime Video series and films based on the viewer's shopping behavior. ... read more

The roles are new and designed to drive the company's "single unified growth strategy" spelled out by CEO Cindy Rose earlier this year. ... read more

In a first, Truth Social has taken the No. 2 slot (just behind Fox News) among right-wing news sites, thanks in large part to Trump's chaotic messaging about the war in Iran. ... read more

As part of its upfront presentation Monday, NBCU announced it will scale up its 'Performance Insights Hub,' its full-funnel outcome data platform for brands' media schedules, on all NBC linear TV and streaming platforms in ... read more

The accreditation process is comprised of two distinct parts: a pre-audit phase; and the audit itself, with actual accreditation being granted once voted on by audit committee members and their board. ... read more

Penske Media Corporation is working with Ad-Shield to find new ways of measuring dark traffic from its direct channels, AdExchanger reports. Typically, these visitors use virtual private networks (VPNs) and ad blockers to limit their ... read more

Almost under the radar, basic cable seems to have upped its game with a slew of addictive docu-reality series. ... read more

ABC has accused the Federal Communications Commission of violating its free speech rights, claiming the agency has had a “chilling effect” on free speech in its efforts to punish political content it opposed, The New York ... read more

Trump Media & Technology Group, the parent company of Truth Social, reported a $405.9 million first-quarter net loss on $871,200 in revenue, CoinDesk reports. The loss, which is up from $31.7 million in the same ... read more

Amazon Ads expects this year’s television upfronts to be an outcomes-focused affair. That may explain why the company preempted its Monday evening presentation by announcing the launch of a new ad product called Dynamic TV ... read more