Meta is quietly rolling out "Pocket," an app that invites users to create, share and discover playable AI-generated experiences called "gizmos." It's likely the fruit of Meta's acquisition of startup Gizmo, now part of its ... read more

Bose Studios launched last month. But the music company’s entertainment division is the culmination of a strategic shift that has been years in the making. It already accounts for one-third to 40% of the brand’s ... read more

Gaming is the next big ad medium after social, CTV and retail media. That’s according to Electronic Arts’ vp of advertising and sponsorship, Alex Dao, who’s building out their ads business. The unit launched last ... read more

Comcast’s breakup marks the close of the Hollywood era dominated by moguls like Rupert Murdoch, Ted Turner, Sumner Redstone, John Malone and Brian L. Roberts, The Los Angeles Times writes.. “There was a time that Murdoch, Malone and Brian were really ... read more

Shopline and its parent company JOYY have settled a copyright lawsuit filed by Shopify, Reuters reports. The suit accused Shopling of copying its software to build a competing product. "Shopline copied our Dawn theme, rebranded ... read more

Pinterest is offering a feature that will help advertisers better understand how their ad campaigns are doing in various countries, ALMCorp. reports. Residing on Pinterest’s ad platform, the “markets view” feature is designed to give businesses the ability to see how their PIN campaigns perform across several regions simultaneously. It is designed ... read more

Delta Air Lines has expanded its Delta Sync platform by integrating The Wall Street Journal and The New York Times into its connectivity portal, Travel And Tour World reports. Premium passengers with real-time news and ... read more

As X becomes more focused on video, it is now is looking to ramp up the presence of creator-driven livestreams, implementing a designated "Live Studio" and payout incentives. ... read more

Advertisers running campaigns on Reddit now have the option to directly compare the success of multiple ad variants ahead of launching their final promotion. ... read more

Advertisers running campaigns on Reddit now have the option to directly compare the success of multiple ad variants ahead of launching their final promotion. ... read more

Besides the national TV spot, Ford is running full-page print newspaper ads in all of its plant cities to directly thank team members. ... read more

Brands join L'Oreal in hopes that pretty-in-pink loyalty tops critical reviews. ... read more

The mood at Cannes 2026 is complicated — rosé in one hand, existential dread in the other. AdExchanger Editorial Director Sara Sluis sat down with Michael Lehman, President, Americas of Equativ, aboard the company’s yacht ... read more

Nielsen this week informed clients it has put its MRC accreditation for its Nielsen Audio diary service on hiatus for six months while it updates key aspects of its methodology. ... read more

Data released this week examines agentic media buying in programmatic advertising and how it compares with traditional non-agentic buying across CPM and fill rate monetization metrics. ... read more

On Fox networks, the average attention index for marketers is 121. World Cup brands are performing 21% higher than average, according to iSpot. This is determined by the percentage of viewers who complete watching the ... read more

Stagwell's The Harris Poll did a recent survey that found sharply growing enthusiasm among Americans for the sport. ... read more

Microsoft announced the "Microsoft Frontier Company" on Tuesday as a new operating business focused on delivering AI support for its clients through enterprise AI engineering expertise. ... read more

With the digital/TV divide collapsed by CTV, digitally driven linear will be the next explosion in performance TV. ... read more

Is there a need for big screens, a better in-theater experience, and more fun? Hello, 'Barbenheimer' ... read more

"Consumer headwinds are already flowing through to advertising budgets," the analysts at Madison and Wall note - something that has also manifested in U.S. Ad Market Tracker data. ... read more

Three of something constitutes a trend, and that is what TV has accomplished in the bad-neighbor space with a new one from Netflix that premiered this week. ... read more

Additional capabilities will be announced in the future, according to the company. ... read more

If publishers had to explain their relationship with AI, a 2012-style Facebook status would probably do the trick: It’s complicated. Publishers want their content to be surfaced by AI search interfaces. But offering AI scrapers ... read more

For some marketers, the billboards that appear in the backgrounds of TV scenes – or heck, even just the blank walls of a building – feel like prime real estate for even more ad placements. ... read more

OpenAI's hiring priorities hint at the nascent ad platform’s future direction. Plus: Cloudflare unveils tools to categorize crawlers. The post OpenAI Seeks Ad Format Innovation; Monetizing The Post-Click Web appeared first on AdExchanger. ... read more

This week’s Media Briefing looks at whether the era of quietly charging subscribers different prices for the same news subscription may be coming to an end, as a lawsuit over “surveillance pricing” and new legislation ... read more

This story was first published by Digiday sibling ModernRetail Nike says it’s in a better financial position as it awaits nearly $1 billion in refunds related to tariffs imposed under the International Emergency Economic Powers ... read more

Three weeks into the 2026 FIFA World Cup, brands aren’t just buying media around the tournament – they’re building entire creator-led activation machines, from local microcreators selling host cities to influencer-heavy sidelines content that turns ... read more

In a bid to associate themselves with the vanguard of professional practice, marketers are ever-eager to embrace new technologies, though in highly regulated sectors, the shock of the new has a little extra resonance. ... read more

Paramount Skydance will withdraw from United International Pictures (UIP), a film distribution joint venture, with Universal Pictures in order to gain European Union approval for its acquisition of Warners Bros. Discovery, The Hollywood Reporter writes. ... read more

The media business is being increasingly shaped by a small group of billionaires like Jeff Bezos, David Ellison, Michael Bloomberg and Marc Benioff, whose interests go far beyond journalism, according to an analysis by Observer. ... read more

Charles H. Townsend, who was chief executive of Condé Nast during a period in which the company and other media firms were rocked by falling ad revenues and the shift from print to digital, has died at age ... read more

The News/Media Alliance has submitted an amicus brief to the Supreme Court, calling for a narrow definition of consumer under the Video Privacy Protection Act (VPPA). It says a consumer is someone who subscribes to ... read more

Almost six out of ten U.S. adults support banning access to social media sites for young people under the age of 16, Pew Research Center reports. But one-in-five adults oppose such a ban and one ... read more

Meta's Chief Marketing Officer Alex Schultz will become the tech giant's first chief data officer, a position that will primarily focus on AI analytics. ... read more

TikTok, which has opened its ad platform to third-party AI agents, is integrating a designated marketplace of agentic marketing features. ... read more

TikTok, which has opened its ad platform to third-party AI agents, is integrating a designated marketplace of agentic marketing features. ... read more

Six in 10 participants in a recent survey say they feel a strong sense of pride in being American, and only 16% feel little or none. ... read more

Unless your brand's a certified World Cup partner, it appears you're sitting this month out, while the ones involved are your standard big spenders. ... read more

"Higher broadband-only penetration estimates could inflate streaming's audience and undercount linear audiences," the TVB says. ... read more

Marketing fragmentation has been the industry’s dirty secret for decades. Campaigns scatter across dozens of channels, creative assets multiply without coordination, and CMOs are left squinting at disconnected dashboards trying to figure out what’s actually ... read more

As more brands, agencies, and media companies join in on the AI chorus of “better, faster, smarter,” the teams administering AI tools are singing a dissonant tune — managing a growing stack of AI-powered tools layered ... read more

AI media is the top category for planned spending increases, with 60% of marketers expecting to raise investment in the second half of the year. ... read more

The shift from chatbots to more capable agentics that can complete complex, multi-step tasks raises concerns about how much access and authority they should have inside media-planning environments. ... read more

Just received notice from Google about the latest update to its Terms of Service. Normally, I just ignore them, because, well, you know, they're impossible for humans to read. So I asked one of Google's ... read more

Nearly two-thirds of U.S. internet consumers 18-24 (61%) have been to a movie theater at least once in the last six months, Ampere Analysis finds - up from the pre-pandemic period of Q1 2020 (at ... read more

Consumers are trying to hold back on how much personal information is disclosed - across the board for the average viewer. ... read more

The global account has been handled by WPP agencies for the last eight years. Mediacom first won the assignment in 2018. ... read more

Funnyman Ferrell is well-known for the many movies and "SNL" sketches in which he unabashedly cavorted comedically wearing only a pair of white briefs. ... read more

With media megamergers, acquisitions and spin-offs left and right, the media landscape is changing at a pace that is difficult to keep up with. Behind all this change is a unanimous desire to capitalize on ... read more

Marketers were hoping for a quiet week to recover from the hangovers and heat of Cannes Lions before the 4th of July weekend. Instead, they’re scrambling for information to better understand how the break-up of ... read more

Ask anyone in ad tech about data governance, and they’ll talk about the supply side. The industry spent years building verification frameworks for publishers and sellers, proving that the data powering supply-side decisions is what ... read more

Get Off My Property! Walmart turned heads with last week’s acquisition of TV ad platform Vibe.co. But the acquisition was part of a years-long coming together of retailers and video streaming platforms.  Sometimes there’s a ... read more

OpenAI has spent its first four months laying the groundwork for its ad business. Now it’s turning its attention to the various formats that will power it. Three job listings on OpenAI’s careers page point ... read more

The Economist has begun offering a lower-priced subscription tier for its audio and video journalism, called Economist Play, as part of a broader effort to pull in younger and more diverse audiences. For about $15 ... read more

This story was first published by Digiday sibling ModernRetail Just when brand marketing seemed to have reached a fever pitch at the 2026 World Cup, more companies are finding their niche at the global event. Beauty and ... read more

As AI bots flood their sites, publishers are no longer just trying to keep them out – they’re starting to re-engineer content for them.  In doing so, publishers are preparing for an agentic web – ... read more

This week’s Future of TV Briefing looks back at the most significant developments — or non-developments — in the TV, streaming and digital video industry during the first half of 2026. The mid-year review 2026 ... read more

Keeping the complexities of marketing channels in mind, Digiday+ Research has analyzed strategies and challenges across leading marketing channels — like retail media, CTV and social media — to identify key trends and best practices ... read more

Marketing is becoming entertainment. Creators are its stars.  Cannes didn’t so much reveal that shift as rubber-stamp it. The ad industry’s annual gathering in the south of France felt unfamiliar in ways it hasn’t in ... read more

Axel Springer,  the German publishing group, has closed its $761 million acquisition of the Telegraph Media Group following regulatory approvals, Reuters reports. The deal was approved by authorities in Britain, Ireland and Australia. This is the ... read more

Miroma Group, a London-based marketing and content firm, has become a controlling shareholder in Ad Results Media, a radio and digital audio ad agency, Inside Radio reports. This represents Miroma’s most significant expansion into the U.S. to ... read more

Artificial intelligence is breaking the model through which traffic was sent back to content creators, Vincentas Grinius, co-founder at IPXO, writes in The AI Journal. “The better these systems get at synthesizing content, the less reason users ... read more

It is the only category experiencing an increase in reported problems this year, driven largely by Android Auto/Apple CarPlay connectivity issues. ... read more

TikTok is inviting marketers to develop and publish branded microdramas powered by new AI-powered ad features. ... read more

Pinterest has hired Julie Henderson, a former communications leader at both Snap and 21st Century Fox, as its new vice president and chief communications officer. ... read more

Pinterest has hired Julie Henderson, a former communications leader at both Snap and 21st Century Fox, as its new vice president and chief communications officer. ... read more

Pinterest has hired Julie Henderson, a former communications leader at both Snap and 21st Century Fox, as its new vice president and chief communications officer. ... read more

Amazon Web Services launched a $1 billion initiative to embed Forward Deployed Engineering teams in customer organizations like the NFL and Southwest Airlines to accelerate AI adoption. The initiative, announced Tuesday, supports major partners. ... read more

Terms of the settlement were not disclosed, but the FTC said Havas marks the last of the Big 6 holdcos to capitulate. ... read more

A new "It's on Prime" push drops doorstep deliveries straight into the drama. ... read more

Ad tech company OpenX is seeking a new chief executive officer after parting ways with Matt Sattel, who took over the role in February of this year, Digiday has learned According to separate Digiday sources, ... read more

Two new generative media models have been added to Gemini Enterprise Agent Platform and Google AI Studio that specialize in creating images and video, available through the company's developer and business cloud tools. ... read more

AI-referred purchases continue to rise. The number of these AI-driven sales is twice as high as a year ago - at least for Amazon, according to recent data. ... read more

AI-referred purchases continue to rise, with AI-driven sales twice as high as a year ago - at least for Amazon, according to recent data. ... read more

This year’s Digiday Content Marketing Awards winners demonstrate how brands are shifting toward more authentic, community-driven approaches to content. By partnering with creators, experts and complementary brands, organizations are building trust while reaching audiences through ... read more

This year’s Digiday Content Marketing Awards winners demonstrate how brands are shifting toward more authentic, community-driven approaches to content. By partnering with creators, experts and complementary brands, organizations are building trust while reaching audiences through ... read more

NBCU has shown interest in companies like Electronic Arts, and currently has a deal with Nintendo around the Super Mario Bros. franchise. ... read more

In a 6-to-3 decision, the U.S. Supreme Court lifted the limits that political parties and the entities that fund them can spend on coordinated ad spend with candidates. ... read more

He joins from Omnicom Production, where he served as Chief Client Officer working with clients like Amazon, Apple and ExxonMobil. ... read more

Large appliances are now considered a disposable commodity. They have a shelf life, like a carton of milk. ... read more

With confidence in agency trading models under scrutiny, forward-thinking brands are seeking to build direct relationships, owned data and genuine audience trust. ... read more

To date, it has cut the flow of ad dollars to 1,376 sites illegally appropriating FIFA World Cup content, the Trustworthy Accountability Group announced. ... read more

OpenAI has dropped the "Sponsored" label on its ChatGPT Ads and renamed the "Ad" label across its platform. The change is surfacing across its platform, across many industries including travel. ... read more

Big "vertical," synergistic-seeking media mergers are officially no longer a thing now that Comcast has decided to break apart the company. Again. ... read more

The author, speaker and former long-time Publicis guru joins marketing-mix model developer Prophet and will advise about CMO, CFO decision-making. ... read more

A new ad campaign will showcase the diversity of experiences available across the Pier and invites travelers to discover new reasons to visit and engage with the "People's Pier" throughout the year. ... read more

Consuelo Mack, the host of the best show on TV covering investments and finance, announced the end of the show, "WealthTrack," this past weekend after 21 years. ... read more

Optimization has been the golden promise of AI in advertising. From audience targeting and bid management to media buying and creative optimization, the industry’s first wave of AI investment has focused on helping campaigns perform ... read more

U.S. retailers generated a record $26.4 billion in online sales during the four-day shopping event, up 9.3% from a year ago. ... read more

This story was first published by Digiday sibling ModernRetail Brands are increasingly looking to replicate their TikTok Shop success when entering overseas markets. Modern Retail spoke with three brands — gaming consoles business Nex Playground, ... read more

For years, Reddit has been where people go to ask the internet for help. Now it’s also where AI goes to learn how humans talk, think and decide what to buy. Reddit has quickly become ... read more

I’ve been making the annual June pilgrimage to the Côte d’Azur long enough to recognize the difference between conversations that will still matter in September and those that evaporate faster than rosé in 95-degree heat.  ... read more

No matter the season or what’s in the news, there are always people in need of medical resources. But nonprofits that provide those resources receive most of their donations during moments of increased public attention ... read more

Little more than 40% of the youth-safety features offered by TikTok, Instagram, Snap and YouTube work as advertised, according to a report from the Cybersafety Research Center, Scripps News reports. The researchers tested 86 safety ... read more

Hoffman Media Group is acquiring Audacy’s six-station radio group in St. Louis, Radio Magazine Online reports. This marks the first entry into radio by the family owned company. The transaction includes News/Talk KMOX-AM/FM, News/Talk KFTK-FM ... read more

NBCU Later Comcast is separating NBCUniversal and Sky from its broadband and wireless business. Which tracks, considering Comcast already spun its cable business into a standalone publicly traded company called Versant Media earlier this year. ... read more

This story was first published by Digiday sibling ModernRetail Streaming is becoming an important part of many retail media networks’ growth strategies, as retailers believe that shopper data can help advertisers prove their TV ads ... read more

Self-graded measurement is the norm for ad platforms: they sell the ads, then report back on how well those ads did, with no independent auditor checking the math. CMOs usually have to fight for years ... read more