If you’ve bought Google Search or display ads at some point over the past decade or so, Ashley Keller thinks Google might owe you money. Ashley Keller is a plaintiffs’ attorney and a founding partner ... read more

Given how fast the world of retail media networks has exploded in the last five years, it’s little wonder than any marketer using it gets a major headache when trying to assess which platform worked ... read more

Why prebiotic soda brand Poppi describes its marketing strategy as “community first." Plus: Apple’s transformation into a Google-grade advertising machine continues apace. The post Word Of Mouth Is The New Brand Gospel; All Roads Lead ... read more

Subscribe: Apple Podcasts • Spotify Marketers are handing over more of the marketing process to AI tools. Rather than operating within specific rules and guardrails, marketers have adopted a loose framework that’s constantly shifting. Marketing ... read more

Brand spending on sports sponsorship is rising, but tracking the impact of those sponsorships is an increasingly heavy burden for the marketers tasked with getting the most out of their dollars. When a brand is ... read more

This story was first published by Digiday sibling Modern Retail. During a panel discussion at eTail Boston last week, several founders and executives shared how they are navigating evolving retail challenges, omnichannel partnerships and emerging ... read more

The TV measurement market has compressed several months’ worth of developments into little more than a week, prompting fresh debate over whether the sector is entering its next competitive chapter. Related Insights ... read more

The television industry is in turmoil, with the rapid pace of change keeping media investors and onlookers keeping a close watch, CNBC reports. Cable TV subscriptions have been falling for over a decade, and while streaming ... read more

Morgan & Morgan, an injury law firm that spent $218 million on advertising in 2024, has sued the Florida Bar, claiming  the state ban on use of celebrity images or voices in lawyers’ ads violates the ... read more

Townsquare Media and Midlands Media Group have formed a digital partnership that will provide Midlands with access to Townsquare Ignite, Townsquare’s digital advertising division, Inside Radio reports. Midlands Media Group has built “a highly local ... read more

The New York City Council is investigating the marketing and advertising practices of prediction market platforms, Speaker Julie Menin announced on Wednesday, BKReader reports. The Council sent letters to Kalshi, Polymarket, Coinbase and Gemini Titan, ... read more

Siding against Meta Platforms, a federal judge ruled late last week that former Arkansas Governor Mike Huckabee can proceed with a lawsuit over Facebook ads that made it seem as if he endorsed CBD gummies. ... read more

X's adoption of this popular creative option aligns with the traditionally text-based app's recent push into video content. ... read more

X's adoption of this popular creative option aligns with the traditionally text-based app's recent push into video content. ... read more

Nikolaus Beier, svp of media and marketing services, Sportradar In today’s attention economy, few channels or forms of entertainment capture the imagination quite like live sport.  As evidenced at this year’s World Cup, sport’s ability ... read more

CANNES, France — Performance marketing has always chased consumer intent. Among the promises that artificial intelligence is making right now involves something potentially something more valuable; namely the opportunity to juice intent before the consumer ... read more

AMENIA, NY – The advertising industry has spent years building increasingly sophisticated technology to move money, data and impressions around the internet. Unfortunately, much of that technology now appears to have the plumbing efficiency of ... read more

CANNES, France – Perhaps somewhere inside a chatbot near you, artificial intelligence is changing how consumers discover brands. The traditional shopping journey once moved neatly from awareness to consideration to purchase. It was a tidy ... read more

The Music On Stage competition is designed to promote music creators across the globe via TikTok Live and SoundOn, the company's music distribution platform. ... read more

Ohio can't yet enforce a law requiring some social platforms to obtain parental consent before allowing minors under 16 to create accounts, a federal appeals court said Monday. ... read more

Nearly a decade after it was conceived the Institute for Advertising Ethics has moved beyond education and professional certification into self-regulation, including a new ad incident reporting system. ... read more

Musk's attack on advertisers strikes me as profoundly backwards. The industry shouldn't be intimidated about where it places its money. It should recognize the responsibility that comes with financing much of our digital information ecosystem. ... read more

The system will prioritize ads that match the language that the user's search term matches - one feature that will change. ... read more

The real stars of the E! show are the many brands of spirits and drink mixers that Versant has invited to belly up to the bar. ... read more

Live sports continues to gain a bigger foothold - and squeeze out traditional prime-time programming on linear broadcast TV networks. NFL games have been going in that direction. ... read more

Shifts in consumer behavior are pushing advertisers to track shopping preferences more closely and launch campaigns earlier, as shoppers more easily compare products and become familiar with brands. ... read more

Julian Runge is speaking at AdExchanger’s Programmatic IO conference in New York City on September 28–29. If you haven’t grabbed your ticket yet, you can secure your seat here. Marketing mix modeling isn’t a new ... read more

Every company in our space is wrestling with what their agentic AI strategy is. The answer that seems obvious is to wire up an LLM, give it access to Meta or Google through MCP and ... read more

Reddit’s readers don’t take kindly to being marketed to; What’s an online retailer without any retail?; and AI slop is affecting the news market. The post Reddit And The Scourge Of Brand Posting; Dealing Dopamine ... read more

WPP’s fall from holdco supremacy has been apparent for a while. But newly revealed accounts from insiders lay out, in granular detail, exactly how it happened.  Before diving into those accounts it’s worth framing them ... read more

Welcome to the year that the holding companies all use (and perhaps abuse) the word “outcome” in either singular or plural form.  With the first half of 2026 in the books financially speaking, an analysis ... read more

If the World Cup was any indication, creators are a crucial marketing pillar of sports leagues and major sporting events, drawing new fans to sports through their secondary broadcasts or paid partnerships. USA Fencing recognizes ... read more

This story was originally published on sister site, Modern Retail. Marketers often tout influencer and brand collaborations as one of the most effective ways to unlock a new audience and generate viral moments with a ... read more

Creators have spent years optimizing for social media algorithms. Now, they’re facing another digital hurdle in discoverability: AI chatbots. It’s not just shoppers turning to LLMs for product recommendations and shopping — even though nearly one ... read more

For soft-drink brand Poppi, fans come before consumers. The Pepsico-owned brand has bottled up an innovative approach to social media that’s beginning to be picked up by the marketers behind the industry’s largest brands, but ... read more

Viewers of Houston’s CW39 will next month see Len Cannon and Mia Gradney, broadcasters from KHOU, Houston’s CBS affiliate, on the 9 p.m. news, the Houston Chronicle reports. This is a result of the proposed  $6.2 billion ... read more

Axios, a for-profit media corporation majority-owned by Cox Enterprises, is about to change local journalism for the worst, Futurism writes. Calling himself an “AI lab rate, Axios Co Founder Jim VandeHei will underwrite 13 local newsletters as ... read more

Anthropic CEO Dario Amodei has pushed back on criticism that his negativity about artificial intelligence is helping to fuel a backlash in the U.S., especially against data centers, TechCrunch reports. “I think it is fundamentally a crisis ... read more

The worldwide trend of banning social media for children has been blocked in France, BBC reports. The country’s Constitutional Council struck down a ban for the under-15 age group on the grounds that it infringed ... read more

Gaming has become a sprawling entertainment universe with millions of U.S. players. Yet some advertisers still approach it like a mysterious arcade cabinet that might eat their quarters. Michael Arzt, director of the Experience Center ... read more

The walls around retail data are starting to come down – and the timing could hardly be better. With U.S. omnichannel retail media ad spending projected to reach $71.67 billion in 2026, according to an ... read more

CANNES, France — Ro, the direct-to-patient marketing company, is trying to change the perception of healthcare advertising. The vertical has long suffered a reputation for being boring and formulaic (add your own “side effects include” ... read more

According to Foster the Sony investigation found that GroupM misappropriated $350 million in rebates from clients in China in 2023. ... read more

"California should not be prevented from enforcing its duly enacted law that undoubtedly furthers its paramount interest in protecting the health and wellbeing of children," Attorney General Rob Bonta argues. ... read more

"California should not be prevented from enforcing its duly enacted law that undoubtedly furthers its paramount interest in protecting the health and wellbeing of children," Attorney General Rob Bonta argues. ... read more

In compliance with Australia's trailblazing social-media ban, Meta has used AI-detection technology to remove over 750,000 accounts across Facebook and Instagram belonging to users under 16 years old. ... read more

A Maryland court on Friday struck down a 2021 law that imposed taxes on digital ad sales and ordered the state to provide refunds to Google, Peacock and Apple, which challenged the statute. ... read more

A Maryland court on Friday struck down a 2021 law that imposed taxes on digital ad sales and ordered the state to provide refunds to Google, Peacock and Apple, which challenged the statute. ... read more

Agencies expect the ad unit, launched Friday, will have high-performance metrics for a variety of reasons, but some are disappointed in restrictions the iPhone maker put on media buys. ... read more

The incumbent was Chemistry. Media expenditures in 2026 are estimated at $26 million by COMvergence. ... read more

In an increasingly AI-driven world, people are still craving IRL encounters, and agencies have more time for creative strategy. Or so the argument goes ... read more

Under the plan, the goal is to have "no markets operating at a loss" by the end of 2027. ... read more

Baby boomers have money, they shop frequently, they're loyal to brands that deliver and they've managed to learn how smartphones work. ... read more

Everyone in the cast of "It's Always Sunny in Philadelphia" has aged 21 years since the show premiered in 2005, but their characters, along with the show, remain the same. ... read more

"The NFL values a few things more than most. One of them is reach," says David Berson, president of CBS Sports. "That means an awful lot to them." The next round of contracts could see ... read more

Gaming apps are filled with ads for more gaming apps. Why not other advertisers? We go inside AppLovin’s play to bring non-gaming advertisers into the fold. The post AppLovin’s Play To Reach Non-Gaming Advertisers appeared ... read more

Streaming video platforms had $280 million in national TV ad spend and $302.6 million in 'media value' from ad placement on TV networks from January 12-August 12. ... read more

Streaming video platforms had $280 million in national TV ad spend and $302.6 million in 'media value' from ad placement on TV networks from January 12-August 12. ... read more

Apple is coming for media budgets from advertisers, and in return the iPhone maker is giving them an incentive to start placing ads. ... read more

Apple is coming for media budgets from advertisers, and in return the iPhone maker is giving them an incentive to start placing ads. ... read more

AI can add more operational efficiency to the media buying process. But it will take some more time before AI agents are a seamless part of the modern media buying process, Andrea Kwiatek, director of ... read more

Investors don’t care about the open web; publishers are hemorrhaging traffic; and Facebook is full of AI bros. The post Take It To The Street; The Fossilized Web appeared first on AdExchanger. ... read more

European publishers are getting hit harder than North American sites by AI bot scraping – and no one really knows why. A recent report from TollBit found that European sites get scraped more by AI ... read more

The ad tech public era is over. Not literally, of course. A handful of scaled, still-growing platforms remain public. There just aren’t many of them, and the slower-growth, utility-margin names are dropping out one by ... read more

The uproar over OpenAI’s luxury creator trip to New York — in which around 30 creators stayed at a high-end farm resort, ate farm-to-table meals and learned beekeeping — has died down. The backlash exposed ... read more

A group of almost 300 French newspapers has filed a complaint with the country's competition authority, saying that Google's new AI Overviews, AI-generated summaries of search results, will erode traffic to their own websites. Google launched the feature in France in late July. "The editors ... read more

A lawsuit has been filed against President Donald Trump, saying that his new paid service for early access to his Truth Social posts violates U.S. policy and the Constitution, Associated Press reports. The suit, filed ... read more

The U.S. Copyright Office has published the final refined rule for its Group Registration of Updates to a News Website (GRNW) option the News/Media Alliance reports. Publications no longer have to cover a broad range ... read more

Red Apple Media, the parent of WABC Radio and the Worldwide News Network, has dismissed Lee Harris, senior vice president of news & programming, after only months on the job, Radio & Television Business Report writes. A Red ... read more

Waymo confirmed the assignment, indicating that WPP Media will lead strategy and buying for some of Waymo's first international cities. ... read more

If you are an independent digital ad buying platform hoping to capture revenue growth from the burgeoning CTV ad market, you have a problem. ... read more

The appointment signals a move toward performance and metrics frameworks. OpenAI must improve reliance on the tracking tools it offers advertisers before more will increase their ad budgets with OpenAI. ... read more

Meta Platforms has asked the Supreme Court to review a Nevada state court ruling that allowed the attorney general to proceed with claims that the company designed its services to addict young users. ... read more

Economic uncertainty and changing shopping behaviors are pushing brands to rethink how different channels work together. With the exponential growth of AI and the media landscape’s continued fragmentation, savvy CPG marketers are focused on connecting ... read more

YouTube is expanding its "Ask YouTube" chatbot feature to all users in the U.S., inviting consumers to utilize conversational insights on their smartphones. ... read more

YouTube is expanding its "Ask YouTube" chatbot feature to all users in the U.S., inviting consumers to utilize conversational insights on their smartphones. ... read more

The company is considering all options - including selling off CNN to make the lawsuit go away, said Makan Delrahim, Paramount Skydance chief legal officer, during a Politico event. This came in response to a ... read more

A study released Wednesday shows how 5% invalid traffic costs about $250,000 in cash and $750,000 in revenue losses. ... read more

The Department of Justice is siding with Elon Musk in his effort to reinstate antitrust claims against 10 advertisers that allegedly participated in a "group boycott" of X. ... read more

The Department of Justice is siding with Elon Musk in his effort to reinstate antitrust claims against 10 advertisers that allegedly participated in a "group boycott" of X. ... read more

AMENIA, NY — When a small business owner wakes up and logs into an ad platform before their morning coffee, the platform has become infrastructure, more than just a marketing tool. That’s a shift Nextdoor ... read more

One analyst questions whether CTV-focused DSP platforms can pull money away from social and search. CTV platforms - and social and search - continue to see rapid growth. How long can this continue? ... read more

Nielsen is used to abuse. “We get punched in the face for obvious reasons,” said Nielsen CEO Karthik Rao. “We’re the referee, we tell the score and people don’t like it – but it comes from ... read more

CANNES, France – Impatience with legacy measurement is driving a broader rethink of how CTV advertising is planned, bought, and evaluated. Attention data, once a niche academic curiosity, is increasingly being positioned as the connective ... read more

A family of sitcom vampires coming to CBS this fall arrives only two years after the last vampire family left FX. ... read more

Unlike authenticated or content IDs, a 'Deal ID' SSP or publisher code does not offer what other signals provide, leading to uncertain results for media agencies, according to research from Peer39, ... read more

Pinterest expanded tvScientific CEO and Co-Founder Jason Fairchild’s title to general manager of programmatic and affiliate. The title upgrade comes less than a year after Pinterest acquired the performance-focused CTV ad startup. The post Pinterest ... read more

Walmart is providing negative keyword exclusion for its search advertising. Plus: As FIFA and broadcasters divvy up sports rights, there may be temptation to shift revenue models to emulate the "hydration-break" ad monetization seen in ... read more

As other DSPs move their business closer to clients, inadvertently or consciously avoiding agencies as middlemen, one is looking to recruit more agencies to its cause as it seeks to expand its client base, as ... read more

This week’s Media Briefing analyzes recent publishers’ earnings results, and the different bets publishers are making on how to build businesses less dependent on Google search traffic. The search exit strategy French newspapers file ... read more

AI visibility isn’t the only zero-click concern keeping marketers up at night. Now that tools like Scrunch and Profound are commonplace, CMOs are thinking ahead to the next task: finding evidence that a strong zero-click ... read more

The digital advertising market continues to grow, but it has not translated into an easy earnings season for publicly traded ad tech companies, with their numbers on Wall Street speaking for themselves. The chart below ... read more

Employee creators are a new brand strategy in marketing circles. Making them work, however, is another matter. The first major problem is infrastructure, or the actual format and layout of these employee creator programs. Some ... read more

This story was first published by Digiday sibling ModernRetail In December 2024, Walmart did something perhaps out of character: It helped start a video gaming news website. Restart.run launched in December 2024 by gaming strategy and content ... read more

Paramount, which has a deal to buy Warner Bros. Discovery for $81 billion, has discussed creating an editorial board for CNN to ease fears about its journalistic independence after the merger, The Wall Street Journal reports. California ... read more

AdRoll has launched a ChatGPT advertising pilot to help small businesses, mid-market firms and B2B advertisers determine how conversational AI fits into the customer journey, Marketing Report writes. Companies that participate will receive expertise and support while ... read more

Tubi has formed a new agreement with Gracenote, Nielsen’s meta data business, through which Tubi and Fox One will gain access to improved content discovery and advertising capabilities, Media Play News reports. Tubi will also ... read more

The BBC has hit its highest traffic level in 18 months in July: 1 billion website visits worldwide, an 11% increase YoY, Press Gazette reports. Contributing to this volume were the emergence of the new prime minister, ... read more

The effort is the third year of the brand's "No Ordinary Love" campaign, which tells the stories of real-life couples who met on the platform. ... read more

Facebook has begun the iOS rollout of its stand-alone 'Creator Studio' hub, an AI-powered platform designed as a home base for creators seeking automated recommendations from a designated AI assistant. ... read more