CANNES, France – What’s the most valuable moment in retail? Increasingly, some think it’s the split second after they’ve decided to buy something and are standing at the register. That’s why some in commerce media ... read more

CANNES, France — Retail media companies spend a lot of time talking about transactions. Harvey Ma would rather talk about relationships. The vice president and general manager of Sam’s Club Connect used his appearance at ... read more

Bluesky has named its interim chief Toni Schneider CEO, as Jay Graber's permanent replacement, marking a continued push in the potential promise of open-source alternatives. ... read more

Netflix is looking to amp up live TV content - major sports and other live event programming, which could include awards shows, special reality TV and other programming. ... read more

Incremental growth is what every marketer says they want. Proving it is another story. At Cannes 2026, AdExchanger Editorial Director Sarah Sluis sat down with Fabrice Beer-Gabel, SVP of Strategy and Partnerships at Intent IQ, ... read more

The reasons for withdrawing were not disclosed, but both have implications for an increasingly competitive measurement marketplace. ... read more

AI has created a new data privacy and intellectual property risk for brands, flipping a classic economic theory on its head, according to Microsoft CEO Satya Nadella. ... read more

A whopping 95% of Americans believe the U.S. is suffering from a so-called "affordability crisis." ... read more

Here's a sentence I never thought I'd write: "The biggest threat to our industry isn't technology. It's what technology is letting us forget." ... read more

Anthropic's AI engine Claude is the latest to change how a browser works. The company now has a built-in "sandbox" browser for its desktop Claude Code app, an agentic coding tool. ... read more

While it has been fun to watch celebrities dance on "Dancing With the Stars," the quality of dancing on the new "DWTS: The Next Pro," raises the bar. ... read more

Behind the inspirational social media posts, luxury brand trips and promises of entrepreneurial freedom sits a workforce running itself ragged trying to satisfy algorithms that never sleep. ... read more

The “K” in “K-beauty” stands for “Korean.” But it should also stand for “kaboom” because Korean beauty product sales are exploding internationally, especially in the US market. America is already the No. 1 foreign importer ... read more

The open web is moving beyond identity-based systems built around audience data to context systems that understand who a person is, where they are, what surrounds them and what’s happening right now. We already know ... read more

Netflix considers live TV channels; Ofcom tells social media to cool it with the scam ads; and Meta gets weirdly nonconsensual with its AI images. The post Netflix Might Go Linear-ish; One Strike And Ad ... read more

As the 2026 FIFA World Cup nears its conclusion, a parallel broadcast has emerged alongside the official TV feed: creator-led livestreams from inside the stadiums and FIFA fan zones on Twitch and YouTube. This creator ... read more

As the media industry absorbs the massive amount of accounts changing hands in the first half of 2026 — and braces for what could be an equally active second half, with Coca Cola in play ... read more

NASCAR draws roughly half the television audiences it once attracted a decade ago, just as Formula 1 has surged in popularity among American motorsports fans. In response to both pressures, the homegrown racing league has ... read more

After years of watching AI products treat their journalism as a free buffet, publishers have formed a coalition to create a new standard that tracks how AI systems access their content at every step. The ... read more

The advertising industry is being split in two by an iceberg effect, said Ian Whitaker, a research analyst and advisor, PPC Land reports. Visible above the surface are advertisers like Pepsi, Coca-Cola and Unilever, that ... read more

Several New York Times reporters have been subpoenaed after they reported on security concerns regarding the new Qatari-donated Air Force One, the Times reports. The subpoenas, some of which were served at the reporters’ homes, seek to force the ... read more

Media teams have not yet reckoned with the impact of artificial intelligence on search, according to an article in Marketing Dive. Of all consumer searches, 37% are now started with AI tools instead of Google or Bing, ... read more

Google is rolling out a new setting in its Search services called Search Services History, and is using the searches to train AI, Fox News reports. This includes queried files, images that were uploaded, voice searches ... read more

Smart pet tech company Fi's new creative uses Claude, Kling and VEO AI for photorealistic dogs, down to specific breed markings. ... read more

The Senator, who died Saturday, was an influential supporter of Israel, Ukraine and U.S. alliances. ... read more

CANNES, France – Every dollar spent on digital advertising goes on a journey before it reaches the publisher. Along the way, it gets smaller – much smaller. In fact, the advertising supply chain has become ... read more

CANNES, France — While digital advertising serves increasingly personalized content to fragmented individual audiences, out-of-home advertising creates shared brand experiences that bring consumers together — a distinction that grows more valuable as digital fatigue accelerates. ... read more

Patreon has partnered with Cloudflare to block automated bots or "crawlers" from using creators' work published on the platform to train AI models with. ... read more

Minnesota's AG is pressing a federal judge to reject NetChoice's bid to block a new law that requires social platforms to display cigarette-style warning labels every time someone accesses a platform. ... read more

The new floral collection offers a creative outlet for adulting angst. ... read more

The iconic band is inviting creators and a younger generation of fans to partake in a new Roblox game designed to promote the group's new album and six decades of rock-and-roll lore. ... read more

The iconic band is inviting creators and a younger generation of fans to partake in a new Roblox game designed to promote the group's new album and six decades of rock-and-roll lore. ... read more

Zeta Global must face a lawsuit by investors who claim it misrepresented that consumers opted in to the collection of their data, a federal judge said Wednesday. ... read more

Major platforms need transparency to enable viewers of ads to identify when they are generated using AI. Some are driven by global regulations and laws and others by individual companies. ... read more

A year ago, agentic advertising was mostly theoretical. AdExchanger Managing Editor Allison Schiff sat down with Vlad Stesin, CEO and Co-Founder of Optable, to talk about what’s actually changed — and which companies are doing ... read more

You may never have heard of the Election Assistance Commission, but it's the next big chapter in Trump's Election Takeover Playbook. ... read more

The companies that should be testing ChatGPT Ads are the ones with experimental media budget, not brands looking for a silver bullet. ... read more

She will report directly to Global CEO Katrien De Bauw and lead the agency's strategy discipline, based in Los Angeles. ... read more

Two-thirds of companies are lagging way behind on measurement maturity, and a tiny 15% actually use effectiveness as the primary driver for setting their budgets. ... read more

Telemundo leads all networks with a media value of $41.7 million for promo spots, according to iSpot.tv estimates. The network's World Cup has soared in engagement with 5.5 million average viewers through 92 matches over ... read more

Actually, that answer comes from the securities team at NewStreet Research, which capped off a series on OpenAI ad scenarios with that remarkably bullish projection. ... read more

Stagwell's National Research Group finds most AI users don't really know what it is or what its potential is beyond basic search. ... read more

What does it take to sell “media quality” in 2026 when AI is generating the content and helping place the ads? That’s a question that Lidiane Jones, the newly appointed CEO of Integral Ad Science, ... read more

A Google Ads metric that predicts the long-term revenue impact of top-of-funnel campaigns connects early actions like brand searches to expected future sales. When and why should marketers use this metric? Ginny Marvin, Google Ads ... read more

The IAB says measurement standards need a reset that considers video-consumption elements such as sound quality, "skip-enabled" functions and the type of ad formats on that platform. ... read more

The sheer breadth of the categories, shows, platforms and Emmy nominees is a clear reflection of the size of the world of television today. ... read more

The cinematic trope of people stopping to watch the news on a storefront TV display feels pretty out of date today. But sometimes, life can still imitate art. The post LinkNYC Kiosks Have Started Airing ... read more

What does espresso have to do with running clubs? More than you’d think. Turns out, people who run at 6 am need something to get them out the door, and Nespresso wants to be that ... read more

Intuitive Change 2026 has been an eventful year for Intuit’s media business on multiple fronts. In April, the company announced plans to shut down SMB MediaLabs, its ad network for small and local businesses. The ... read more

This story was originally published on sister site, Modern Retail. While The Home Depot is not a sports equipment or sports apparel retailer, its consumer base has given it ample reason to develop a comprehensive ... read more

Marvel has its Avengers movies. Advertising has mediapalooza. Every few years the biggest media budgets get thrown into review, agencies scramble to hold their accounts, and the trade press reaches for the same nickname. And ... read more

Nearly every big platform at Cannes Lions said AI makes creativity faster. Some of them quietly acknowledged that might be the problem. As advertisers use the same AI tools to make ads at scale, platforms ... read more

The World Cup’s quarter final stage is set to bring the sport’s big rivalries into sharp relief.  France versus Morocco. Norway’s Erling Haaland versus England’s Dan Burn. And, of course, Nike versus Adidas. The former’s ... read more

The ad industry seems hellbent on scaling creator marketing. Adding more creators to the roster? That’s the easy part. It’s the infrastructure — discovery and vetting, talent management and content approvals — that’s likely to ... read more

Several media outlets, including The New York Times and the Daily News, have asked a federal judge to impose sanctions on OpenAI, alleging that the firm “chose obstruction” and is hiding evidence in the copyright infringement case now in ... read more

Joe Kahn, the executive editor of The New York Times, said the publication’s rush into video is a “race against time,” and as “as big a transformation as the print-to-digital transformation,” “The Hollywood Reporter writes. But it ... read more

Meta is hitting back at the lawsuit that could result in its paying $1.4 trillion, almost the entire valuation of the company, to California and three other states, Deadline reports. “A sanction of that size has no ... read more

Hostelworld, a social media-powered online travel agent, has appointed Neverland Creative to lead its creative strategy, Decision Marketing reports. The agency has been tasked with developing a new brand strategy and creative platform. The goal ... read more

OpenAI will redistribute some of its agentic browsing features - which were tested in the Atlas browser it is shuttering - across ChatGPT's desktop app and a Google Chrome extension. ... read more

OpenAI will redistribute some of its agentic browsing features - which were tested in the Atlas browser it is shuttering - across ChatGPT's desktop app and a Google Chrome extension. ... read more

Here's what the move toward AI answers actually hands a brand: the model filters before anyone reaches the site. By the time someone clicks, they're pre-vetted. ... read more

"The veneer of legal process applied over the Commission's retaliation against speech disfavored by this administration is so thin that it is nearly invisible," TechFreedom, The Authors Guild and others say in an FCC filing. ... read more

The new partnership is intended to find a direct pathway between advertisers and the broad mobile gaming community, backed by a variety of measurement and ad-buying tools. ... read more

The new partnership is intended to find a direct pathway between advertisers and the broad mobile gaming community, backed by a variety of measurement and ad-buying tools. ... read more

The partnership with SSP PubMatic leverages programmatic ad tech to create a pathway between advertisers and the broad mobile gaming community, backed by an array of measurement and ad-buying tools. ... read more

Along with the research, the WFA is issuing a new handbook designed to help marketers better understand how to get the most out of their media spend and what to do when their array of ... read more

The partner program - intended to help advertisers discover measurement partners deemed trustworthy by Pinterest - is backed by tvScientific, a performance ad platform that allows brands and apps to run CTV campaigns with direct ... read more

A new device created by Meta developers will record a person's spoken words, create a transcript and run the audio through an AI program that picks up what they say and how they say it, ... read more

Netflix needs to learn the lesson older TV companies always understood: how building repeatable behaviors among viewers could build long-term loyalty. ... read more

The IAB has released its Redefining Media Types Standard for public comment, with the goal to define descriptions for digital video products and their associated ad formats that will help define the standard, including CTV, ... read more

Nebraska Attorney General Michael Hilgers plans to ask the 8th Circuit to allow immediate enforcement of a law requiring social platforms to prohibit anyone under 18 from creating accounts without parental permission. ... read more

A study finds that 43% of U.S. consumers would switch their mobile, broadband or TV provider to find a better sports streaming bundle. ... read more

Ask five people in ad tech to define "CTV" – or any other streaming-related three-letter acronym – and you'll get five different answers. The IAB wants to fix that. The post The IAB Wants To ... read more

Google's search engine reached its highest query use ever during Tuesday's knockout-round World Cup thriller, but the company did not share the numbers. ... read more

For years, algorithmic decisioning lived on the buy side — inside DSPs that only ever saw a fraction of available inventory. Containerization changes that, moving custom AI decisioning models directly into SSP environments and reshaping ... read more

CEO reveals how a simple "ambush marketing" stunt became the brand's most-viewed campaign ever -- and a new cultural playbook. ... read more

From avoiding AI slop to achieving show-level transparency on a CTV buy, we talk through how buyers are supercharging performance by focusing on the content where they place their ads. The post Can Content Drive ... read more

The ruling means Bollore Group is not required to make an estimated $9-$10 billion tender offer for minority shares in Vivendi and its spin-off companies. ... read more

Netflix, YouTube, Disney (Disney+, Hulu, ABC, ESPN) and existing media partners Fox Corp. and NBCU's Telemundo could be contenders for upcoming FIFA World Cup contracts. ... read more

Dropping on Netflix on Thursday with all eight episodes, "Little House on the Prairie" could be the most attractive new series of the year. ... read more

Publishers have long been told their content and first-party data are their most valuable assets. And, as the agentic AI craze takes hold, publishers have been inundated with advice on how to adapt these assets ... read more

People want AI's benefits, fear its mistakes and increasingly expect companies to explain what their systems are doing. ... read more

Getting attention is one thing. Knowing how much of it an ad needs to drive brand recognition is something else entirely. Attention intelligence platform xpln.ai is making it its business to know the difference. The ... read more

Everybody wants a bite of next year’s FIFA World Cup; Warner Bros. Discovery ventures into the Amazon; and ChatGPT has its favorite influencers just like we do. The post Two Broadcasters, One Cup; Handing ... read more

Sky’s deal for ITV looks set to fundamentally reshape the U.K. media industry. Two of the country’s biggest broadcast players will operate under the same umbrella with a combined business spanning 40 million viewers a ... read more

Less than three weeks after officially launching in the U.K., OpenAI is looking to expand its ad pilot across Europe, accelerating the international rollout of its ad business. The company is currently looking to hire ... read more

This week’s Media Briefing looks at how AI crawlers now reach publisher content, one year after Cloudflare’s default bot changes. Why the black market scraping economy still wins.  Netflix strikes video licensing agreements ... read more

Earlier this month, Digiday+ Research reported that advertisers are embracing AI for social media and retail media marketing. However, advertisers are slower to adopt AI for influencer and CTV marketing. This is according to a ... read more

The City of Boston has  joined a lawsuit against several social media companies, including Meta, TikTok, Snapchat and YouTube, claiming that their addictive features are creating a youth mental health crisis, NBC Boston reports. “Social media ... read more

Lego, believing that it sometimes pays to show a physical product rather than an image, has transformed Shanghai metro stations with a replica of the new supercar, Technic Koenigsegg Sadair’s Spear, utilizing 4,104 pieces, Creative Blog reports. Most people ... read more

The Daily Wire, a conservative-leaning digital media company, is selling its Jeremy’s Razors brand and Jeremy’s Chocolates, to Boreing Media, a new company founded by former Daily Wire CEO Jeremy Boreing, who left the firm last year, Semafor reports. The ... read more

Velocity, an Israeli startup that develops infrastructure for revenue generation and distribution for AI applications, has generated $27 million  in a seed funding round, CTech reports.  The founders, Tal Shoham (CEO), Amir Shaked (COO), and Nimrod Zota ... read more

The review covers all of the company's major brands in the U.S. including QuickBooks, TurboTax, Mailchimp and Credit Karma. ... read more

The first image-generation model from Meta's Superintelligence Labs division, "Muse Image," will soon be integrated into its AI-powered creative ad suite, Advantage+, allowing advertisers to automate promotions via enhanced AI tech. ... read more

The first image-generation model from Meta's Superintelligence Labs division, "Muse Image," will soon be integrated into its AI-powered creative ad suite, Advantage+, allowing advertisers to automate promotions via enhanced AI tech. ... read more

TikTok's "Discover America" initiative will blend digital and real life collaborations with local creators and businesses across New York, Atlanta, Des Moines, Las Vegas, Denver, and Phoenix and various event dates between now and July ... read more

The new generation ChatGPT voice model tries to attract an older generation with three mature woman in a video explaining how GPT-Live built on a full-duplex architecture enables the model to listen, reason and speak ... read more

OpenAI released a video featuring three older women who explain how the new ChatGPT voice model works. OpenAI says it can listen, reason and speak at the same time. ... read more

DuckDuckGo, known for its attention-grabbing ads running across YouTube and streaming TV, will now enable users to block YouTube video ads in its browser. ... read more

The interim guidance outlines nine principles and existing standards and guidelines impacted by them and is part of a path to a major AI-related update coming in the not-too-distant future. ... read more