CEO Nick Brien told analysts earlier this week that the Jets are the first pro team in the U.S. to include out-of-home in their sponsorship packages. ... read more

Is agentic automation like rolling the dice in a game of chance? ... read more

To help viewers find its content faster and engage further, Roku improved its search features and incorporated advanced AI for more accurate interpretations of viewer queries, even when they are broad. ... read more

Nielsen’s $2.15 billion deal to acquire media-measurement firm DoubleVerify comes at a moment when the advertising industry is undergoing another technological upheaval, with artificial intelligence poised to reshape how media is bought, measured and verified. ... read more

The advertising industry has spent years building an ecosystem complicated enough to require its own ecosystem map. At the Beet Retreat Berkshires, some of the people responsible for buying ads, selling them and building the ... read more

What are the risks - and will it help curb misuse of Disney's intellectual property? Fans and now online creators were using Disney characters in inappropriate ways long before AI and other tools emerged. ... read more

This is what happens when millions of soccer fans descend on American cities carrying credit cards, marveling at Walmarts, discovering that a "small" soda is 32 ounces with free refills and wondering whether TSA will ... read more

Everything about marketing is about capturing as much of people's time as possible. More than money, we want people's time. As much as we can get. ... read more

The new Ricky Gervais cartoon cat show coming to Netflix is profane, pungent and unapologetically scatological, but it is also uproarious. ... read more

AI agents could replace direct sales. And a beta product tied to Google’s ad server, dubbed Buyer Direct, could solve this problem better than anyone else, according to our guest Gareth Glaser, co-founder of Gamera ... read more

The Trade Desk generated $715 million in Q2, up by only 3% year-over-year. Shares dropped by more than 20% in after-hours trading immediately after TTD reported its results on Thursday. “Our revenue growth is below ... read more

“The strong will survive.” That’s how MNTN CEO Mark Douglas sums up the wave of consolidation sweeping both the media and ad tech industries – and he’s betting his CTV platform will be on the ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: What A Meme. appeared first on AdExchanger. ... read more

WPP’s earnings were less bad than expected; Versant’s, meanwhile, weren’t great either; and Cloudflare gets into the AEO game. The post WPP Stays Optimistic About Its Turnaround Plan; Versant Media Braves Linear Losses appeared first ... read more

Related Insights Member Exclusive Ad Tech Briefing: Embattled, embittered and determined Subscribe To Read Read More Second-quarter earnings calls usually serve as a brief interlude in the traditional summer ... read more

The Trade Desk missed its second-quarter forecast. Advertisers buying on price, not value, are a big part of the reason why. So now it’s betting on measurement so clear they can’t keep doing it. Key ... read more

Creator agencies are turning into entertainment studios. But unlike traditional studios, marketers are the ones footing the bill. More of them want to back up the “make content, not ads” mantra with actual budget, and ... read more

Publishers have begun offering ad inventory specifically designed to be seen by AI agents. With clients desperate to improve their AI search visibility, some media buyers say it’s worth a shot. Others regard it as ... read more

Marketers have spent the past year trying to understand how to get their brands mentioned in AI search results. Now, they’re putting dollars and organizing teams around their AI visibility efforts. The problem is marketers ... read more

There’s significant debate about synthetic audiences. Sure, they save agencies and brands considerably on time and money, but there are inherent risks as well. Probably the biggest is that most synthetic data models are regressive ... read more

This story was first published by Digiday sibling Glossy In July, Korean skin-care brand Innisfree partnered with comedian and “Saturday Night Live” star Tommy Brennan on a series of man-on-the-street-style interviews to promote its Green ... read more

The Federal Communications has eliminated a cap on the share of U.S. television households a single broadcast company can reach, NBC News reports. The FCC, in a 2-1 vote, repealed the 22 year-old rule that ... read more

Time Magazine is placing hidden advertisements on some web pages to confuse the chatbots that make up the majority of traffic on the internet, Seeking Alpha reports. A German software developer discovered that the Time website has ads hidden in ... read more

Versant reported a 4% revenue decline YoY to $1.64 billion in its second quarter after leaving Comcast, Deadline reports. The company hopes to eventually achieve a 50-50 revenue split between linear TV and digital, changing from its ... read more

Gravity Media has sold its mobile production assets to Live Media Group -- adding eight mobile production units including three premium production trucks to its fleet, according to Radio & Television Business Report. Included in ... read more

DoubleVerify's sale price of $13.60 a share represents a 30% premium to its average stock price over the past 60 days. DoubleVerify stock closed down 2.3% on Thursday to $11.71. ... read more

A combined Fox/Roku would have given Fox a 10.2% share of monthly U.S. TV viewing in June - behind YouTube and Disney, per Nielsen. ... read more

The firm spends upwards of $600 million annually on media, according to agency research firm COMvergence. ... read more

Three years ago, BMW executives said the inside of a car was "a private space" and not a place for advertising. Things are different now. ... read more

Less than a year ago, Integral Ad Science was taken private by private equity firm Novacap for $1.9 billion. Now, its biggest competitor is gone from the public markets, too. On Thursday, Nielsen entered into ... read more

The honor recognizes leaders age 40 and younger credited with helping to shape the future of advertising, marketing, media, and brands. ... read more

Nikita Bier is stepping down from his role as X's head of product, announcing that he will continue to offer advisory help to the team. ... read more

Nikita Bier is stepping down from his role as X's head of product, announcing that he will continue to offer advisory help to the team. ... read more

CEO Cindy Rose cited one example: the sale of Kantar Xtel, a global software-as-a-service platform for consumer goods companies, that brought roughly $135 million in value to the company. ... read more

We get answers -- including how 83% of viewers watch television with a second screen in hand, triggering searches. ... read more

TikTok has laid off its entire 250-person staff in Nashville, effectively closing the office on October 5 and exiting the region. ... read more

Zero-click searches and complete decoupling of information from site visits - redistributing them to AI tools - are at fault for disrupting the ecosystem. OneLittleWeb's data shows how. ... read more

In a defeat for the tech industry group NetChoice, a federal appeals court on Wednesday refused to reconsider its decision to uphold an Ohio law that limits teens' ability to use social platforms. ... read more

Warner Bros. Discovery cited softer ad sales growth and the continued decline of linear TV as its reasons for missing investor expectations in Q2. Unsurprisingly, streaming ads are the biggest bright spot on WBD’s earnings ... read more

Overall, WBD saw 17% domestic linear audience declines for all its linear TV networks. Streaming advertising grew 9% to $306 million. ... read more

Fox Corp’s fiscal year closed at the end of June, and boy, was it lucrative. The post Fox’s World Cup Coverage Broke Records For Both Linear and Streaming appeared first on AdExchanger. ... read more

A federal judge rejected requests by Google, TikTok and Meta to block a law prohibiting them from algorithmically recommending posts to minors without their parents' consent. ... read more

Media accounted for 46% of WPP's second quarter revenue, the first time the holdco broke it out that way. ... read more

CEO Cindy Rose said results were in line with expectations and that the sequential improvement shows that the company's turnaround plan (known internally as "Elevate 28) is beginning to deliver. ... read more

Loud as the chatter about outcome-based remuneration is across the holdco space, the reality of it is still some way off, according to one of its most vocal proponents, WPP CEO Cindy Rose. It’s a ... read more

AMENIA, N.Y. — Artificial intelligence may be writing code, summarizing meetings and generating suspiciously photogenic influencers but consumers still aren’t ready to hand over advertising to the robots. That’s one of the key findings from ... read more

CANNES, France – There are now more than 240 retail media networks vying for advertiser dollars, leaving brands struggling to navigate a fragmented landscape where data readiness and interoperability have become key concerns. Some think ... read more

"This case involves an unusually brazen group boycott," Musk's X Corp. argues in a bid to reinstate antitrust claims against 10 advertisers. ... read more

CANNES, France — If you expected artificial intelligence to wipe out advertising agencies, Adam Singolda, founder and chief executive of Taboola, has other ideas. The bigger threat, he argues, is that the traditional programmatic advertising ... read more

CANNES, France — The battle for the connected TV home screen is on. Recent research by Roku and Omnicom is showing why, as advertisers look to satisfy the twin goals of performance and branding. “What ... read more

Disney-Hearst's $1.2 billion deal begs the question: what is next for A+E? Are more streaming and digital deals the answer? It may be a bit more complicated. ... read more

The participants represent four demographic groups pairing up in various combinations - Gen Zers, millennials, Gen Xers and baby boomers. ... read more

The next internet will not be built by humans clicking buttons; it will be built by agents acting on behalf of people, brands, publishers, platforms and enterprises.  Some of these agents will be simple workflow ... read more

Criteo shares dropped by 24% after reporting sluggish, down-trending Q2 earnings. And sports streaming distributor FuboTV’s earnings for last quarter are a mixed bag. The post A Retarget On Their Back; FuboTV Touts Its Tie-Up ... read more

This week’s Media Briefing unpacks the rise of markdown as an AI optimization strategy for publishers, and why not everyone is convinced it’s necessary. The markdown debate Business Insider names CEO, how three publishers ... read more

OpenAI is launching an ad carousel. The format, which has been seen via screenshots and verified by Digiday, shows a product carousel that allows multiple products to appear within a single ChatGPT ad placement, at ... read more

Employee creator networks are the new creator networks.  Last week, Gap Inc. announced it was opening up its creator program to its employees across Old Navy, Gap, Athleta, and Banana Republic, giving them a chance ... read more

This story was first published by Digiday sibling Modern Retail. Kroger has made advertising part of its AI shopping assistant on day one, following the implementation of advertising features on competitors’ chatbots. Last week, Kroger launched ... read more

Senator Alex Padilla (D-Calif.) has introduced a bill in response to President Trump’s launch of a paid service for early access to his Truth Social posts, edhat reports. The Stop Corrupt Trading Act would prohibit ... read more

Cumulus Media is conducting a new round of layoffs, affecting both sales and programming employees, as the firm moves toward a formal exit from bankruptcy, Radio Ink reports. This mirrors other industry layoffs, including one by iHeartMedia this summer ... read more

News Corporation achieved record fiscal 2026 revenues of $9.03 billion, the company announced in a filing with the Securities and Exchange Commission, PPC Land reports. In addition, the company reported Q4 revenues of $2.11 billion, an 11% ... read more

BMW owners have complained in internet forums about “pop-up” ads promoting the German brand’s involvement with the new movie "Spider-Man: Brand New Day," TechRadar reports. “The Festive App in the BMW operating system is designed to provide customers with optional ... read more

AppLovin made $1.9 billion in Q2, almost $1.3 billion of which was recorded as net income, the company reported in its quarterly earnings on Wednesday. Both the total revenue and profitability metrics were up by ... read more

In ad tech, everything is everything. Demand-side platforms are building supply-path optimization tools and direct publisher integrations, while supply-side platforms are rolling out their own buyer agents and proclaiming that they want to be the ... read more

At launch, short-form videos from participating creators who opt in to the program will live on both TikTok and in Verts on Disney. ... read more

It's been nearly three years since Musk sat on stage and told the ad industry to "go [expletive deleted] yourself." Just-released SpaceX data reveals he has since lost two-thirds of his ad biz. ... read more

Snapchat's Ads MCP server integration is now live, allowing advertisers to seek agentic campaign advice by connecting their preferred third-party AI-powered tools to the company's ad platform. ... read more

The appointment was effective July 31 and Kaplan's committee appointments will be made at a later date, according to an SEC filing. ... read more

Marketing has gotten very good at finding customers. But it's not so good at keeping them. Here are three moves that can change that. ... read more

A new bill introduced by Senator Ruben Gallego would require social platforms to verify users' ages and obtain parental consent before allowing anyone under 16 to create or maintain an account. ... read more

A new bill introduced by Senator Ruben Gallego would require social platforms to verify users' ages and obtain parental consent before allowing anyone under 16 to create or maintain an account. ... read more

While SpaceX's most recent earnings report barely mentions X, it is clear the company's ad revenue has fallen hundreds of millions of dollars since Elon Musk took over in 2022. ... read more

While SpaceX's most recent earnings report barely mentions X, it is clear the company's ad revenue has fallen hundreds of millions of dollars since Elon Musk took over in 2022. ... read more

The Senate Commerce Committee on Wednesday advanced a package of online safety bills, including the controversial Kids Online Safety Act, which would require social-media platforms to use "reasonable care" to avoid harming minors. ... read more

A shakeup in Google's AI division has prompted one of its chief scientists and other AI colleagues to leave and create a company Google will invest in. ... read more

PubMatic has introduced a framework for its AgenticOS platform that provides the ability to customize, in order to maintain human control and auditability over autonomous AI agents. ... read more

Blankspace is serving ads to AI agents in real time, right as someone asks a question, almost like a live auction. ... read more

To the untrained ear, Disney’s Q3 earnings call on Wednesday morning probably sounded like the usual ode to theme parks, movies and sports streaming. But to the trained ear, it was really about two things: ... read more

Where are the budget shifts coming from for video podcasts? Most likely, programs including cable TV news networks, late-night talk shows or even syndication unscripted daytime talk shows. ... read more

The move opens contextual opportunities for advertisers by providing a smooth transition into serving real-time content based on personal context when the rollout is complete. ... read more

The move opens contextual opportunities for advertisers by providing a smooth transition into serving real-time content based on personal context when the rollout is complete. ... read more

Disney said Super Bowl ad sales came from one of the "broadest advertiser and category mixes in Super Bowl history," with nine brands in the big game for the first time. ... read more

Pre-tax profits jumped more than 80% - largely the result of cost cuts - while reported revenue fell 6.2%. The firm downgraded its organic growth outlook for the full year. ... read more

Paramount Skydance says it had the strongest upfront ad results since the CBS-Viacom merger. The company posted a 9% decline in total ad revenue for Q2, to $1.94 billion. ... read more

The E.W. Scripps Company is cutting 268 positions while it pursues a 24/7 streaming model, TVNewsCheck reports. Adam Symson, president and CEO, announced the news in a memo to the staff on Tuesday. The firm ... read more

Stellantis Global CMO Olivier Francois tells "Marketing Daily" that drone shows are "a bold new creative canvas." ... read more

The documentary alleges that some of the illegal wildlife merchants' best customers have been big-city zoos, including the National Zoo in Washington. ... read more

Open programmatic streaming ad buys are roughly 18% to 19% ($6 billion to $7.5 billion) of overall CTV ad spend - around $33.1 billion to $40.4 billion, according to industry estimates. ... read more

Cuisinart’s marketing team has been eager to take advantage of generative AI-based creative. The problem has been that, until recently, generative creative just didn’t quite pass muster with the company’s brand baselines, Kelsey Smithuysen, Amazon ... read more

With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media mix. Streaming accounts for 47.5% of total US television viewing time and is expected to ... read more

Pinterest's earnings report shows a solid second quarter as AI remains at the forefront of its ad and consumer-facing investments, with CEO Bill Ready calling AI "a clear accelerant" for the business. ... read more

People Inc. holds the line on ad revenue as quality inventory gets harder to find in a sea of AI slop. Plus: BMW is running a first-of-its-kind campaign featuring in-car Spider-Man takeovers. The post Barely ... read more

Teads has filed suit against Google’s ad tech practices, bringing the sum total of such cases to four as the industry awaits the looming remedies ruling from Justice Leonie Brinkema following a related antitrust case. ... read more

New Mexico is a long way from Madison Avenue. Far enough that there’s space for alternative ways of thinking about advertising, and how it’s made, to emerge. Bennie Reed, co-founder of This Will Be Good, ... read more

This week’s Future of TV Briefing features a Q&A with Catalyst Brands evp and chief customer and marketing officer Marisa Thalberg about Aéropostale’s recent creator-led episodic series. Q&A The creator economy’s programmatic problem Disney+’s planned ... read more

Gaming’s next battleground isn’t consoles or subscriptions, it’s ad budgets. Electronic Arts and Xbox have already started chasing marketers. Now Sony’s lining up to do the same for PlayStation. That’s the read, anyway, if a ... read more

As the 2026 holiday season approaches, advertisers are planning their marketing strategies amid an uncertain economy. Consumers continue to grapple with higher prices and affordability, while brands face rising operating costs and increased pressure to ... read more

This week, Kroger Precision Marketing integrated product listing ads as new placements within Kroger's new AI shopping assistant, providing a new AI experience. ... read more

This week, Kroger Precision Marketing integrated product listing ads as new placements within Kroger's new AI shopping assistant, providing a new AI experience. ... read more

David Hoffmann, the billionaire owner of the St. Louis Post-Dispatch, is planning to purchase Audacy’s St. Louis stations, including the news station KMOX (104.1 FM), St Louis Magazine reports. This is one of a few deals that ... read more