The law-professional-to-queer-media-founder pipeline is not a particularly common one. But it’s exactly how Alia J. Daniels came to co-found Revry, a free streaming platform centering LGBTQ+ storylines. Revry is home to PrismRiot, a programmatic ad exchange ... read more

Poison Tasters Agentic search traffic raises fundamental new questions for first-party data and content owners, but this is one of the biggest: Should a site allow agents to freely peruse its media or should it ... read more

“Be somewhere else.” That’s the text on the single post that lives on Lush’s TikTok account. To its 344,900 followers, the beauty brand’s TikTok is practically a ghost town. It’s been that way for years. ... read more

DMG Media’s year-old New Media division is carving out a new social revenue stream with creator-led IP aimed at younger audiences. The commercial shift is beginning to show up in the numbers. Direct social-only briefs ... read more

On Oct. 15, the U.S. Small Business Administration (SBA) issued the nation’s first small business classification guidance for content creators. This comes just a few months after the organization, which helps Americans build and scale ... read more

This week’s Future of TV Briefing looks at the messy state of genre labeling in CTV advertising. Category conflict Instagram’s IGTV redo, Netflix’s anatomy of a fall and more Category conflict Connected TV ... read more

This piece was first published by Digiday sibling Glossy. During this summer’s World Cup, fashion brands and the tournament’s stars launched a flurry of collaborations. The motivation was obvious: It’s the world’s biggest sports event, ... read more

Apple’s latest crackdown on identity resolution has accelerated efforts among publishers and ad tech companies to move advertising infrastructure beyond the browser, although questions remain over whether the industry’s preferred response will provide a lasting ... read more

Political ad spending for the  midterm elections is projected to reach $11.21 billion, more than the entire 2024 presidential total with a week to go, AdImpact reports, according to KGW8. This year’s midterm spend is expected ... read more

Skydance is offering voluntary buyouts to some employees as it seeks to streamline operations in the aftermath of its $110 billion acquisition of Warner Bros. Discovery, Reuters reports based on a memo to staff. The ... read more

The E. W. Scripps Company initiated a new round of layoffs and buyout offers on Tuesday in an effort to reduce debt, The Desk reports. The job reductions are affecting nearly all Scripps-owned stations throughout the country. ... read more

NBC News has hired Kevin Delaney, to lead its digital content and subscription strategy in a newly created slot, The Wrap reports. Delaney, who in his most recent role was editor in chief of The San ... read more

Nvidia pledged $3 billion to partner with Meta and "expand their work on Muse and the Muse family of models to improve inference and training performance." ... read more

The longtime director of Meta's Superintelligence Labs division Rohit Patel has announced he is leaving to focus on his startup Ndoc, which aims to provide businesses and consumers with an AI-powered office suite. ... read more

In an essay, Trade Desk CEO Jeff Green warned that a tech giant "oligopoly" threatens independent journalism, premium media and the free exchange of human ideas, unless there is a major shift in how ad ... read more

Bradley Keefer, Chief Revenue Officer, Keen Decision Systems The advertising industry has a talent problem it desperately needs to confront: AI is eliminating the work that used to develop future leaders, and most agencies aren’t ... read more

"Because Plaintiff was told in plain terms how her data would be handled and used ChatGPT anyway, she consented, and that consent defeats each of her claims," OpenAI says. ... read more

WASHINGTON, DC — Loyalty marketing has moved well past points and redemption catalogs. The practitioners running these programs are now influencing business strategy at the highest levels, bringing customer intelligence into decisions that once belonged ... read more

The cliché  about AI tools is worth repeating: the output is only as good as the context fed into them. That gap between capability and reliability is what GWI’s new research puts a number on. ... read more

The 2026 Digiday Awards winners reflect a media and marketing landscape in which cultural relevance, audience participation and measurable business impact increasingly go hand in hand. From immersive digital experiences to campaigns that turned social ... read more

Based on real data from Anthropic's IPO filing, ad spending by the major frontier AI models could already be as much as $5 billion. At least, that's what AI models project. ... read more

Ten Norway media groups have taken legal action against Meta, seeking to block implementation of its new media terms, which give the social giant the right to collect their articles and videos and use them ... read more

Four powerhouse founders combined their talent to launch a company based on AI aimed at making creative for the ad industry with dramatic effects. The co-founders aim to make the process easier. ... read more

Content discovery has moved away from the channels controlled by publishers and their audiences. People just don’t go to websites like they used to, which has some media industry insiders declaring that the pageview era ... read more

For its now year-long effort, Disney is going further in branding expansion for the Super Bowl, looking to air multiple different simulcasts of the live game on Disney+, ESPN2, NFL Network and ESPNU. ... read more

Pie, an AI-powered growth platform for SMBs, aims to give smaller businesses affordable access to AI tools that often cater to larger businesses with bigger budgets. The post This Startup Makes Sure That AI Tools ... read more

The franchise company, which has nearly 650 locations nationwide, is trying to broaden its image beyond tanning by promoting its wellness offerings, and it has chosen the Dallas-based media agency to support that growth strategy. ... read more

Matthew Perry is remembered fondly in Netflix's new three-part, three-hour documentary "The One About Matthew Perry," premiering Tuesday. ... read more

Without a clear path to support advertisers, Anthropic will beat OpenAI to the public markets. The company also will take the biggest financial risk when it comes to setting the valuation benchmark on Wall Street ... read more

Tanja Mimica will be honored at AdExchanger’s 2026 Top Women in Media & Ad Tech Awards. The gala takes place on November 4 in New York City. Join us to celebrate the leaders shaping the ... read more

The White House has been hit with another lawsuit challenging its drive to revoke the press credentials of Politico, CNN and MS Now journalists, Politico reports. Filed by the Knight First Amendment Institute and Yale Law School’s ... read more

Advertisers' average streaming TV ad conversion rate was 3.49% in a 30-brand sample with a 14-day outcome window, vs. an average 0.69% on linear TV buys. ... read more

Impressions, reach and clicks are losing their dominance with media and advertisers as the prediction economy rises in importance, Databricks writes in an analysis. Advantage is based on knowing “what an audience will want before ... read more

Soon, the new media company that plans to publish entertaining tech documentaries every week, has signed with the talent agency CAA for representation, The Hollywood Reporter writes. Soon was founded by Patrick McGuire, former vice ... read more

NBCU will be taking over FreeWheel; Instacart is for sale (and DoorDash is interested); and is your smart TV listening to you? The post NBCU Gets FreeWheel In The Split; Instacart Is In Stock ... read more

Claude won’t be carrying ads when Anthropic goes public. Plenty of them will be carrying Claude.  The paperwork (S-1 document) the AI company filed with U.S. regulators before its stock market listing shows its advertising ... read more

Stagwell’s Freestar acquisition moves the holding company deeper into the business of selling the media its agencies help advertisers buy, with the ⁠deal, announced Oct. 26, bringing its publisher monetization technology and relationships into Stagwell’s ... read more

Subscribe: Apple Podcasts • Spotify Indie agencies have client ad dollars to spend, but demand side platforms don’t seem eager to take them. At least, that’s the sentiment coming from indie agencies as of late.  ... read more

With the U.S. midterm elections approaching, The Hill is adding interactive tools and exclusive election coverage to give readers more reasons to pay for its fledgling subscription business. The political news publisher has rolled out ... read more

Apple has reopened its long-running feud with ad tech over who gets to identify people on its devices and so advertisers can serve them ads. It started when the latest software update for iPhones landed ... read more

Targeting podcasters, comedians and other long-form creators, "Features" allows video uploads up to 90 minutes long. After testing the format in Brazil, Instagram is expanding the test to thousands of creators in the U.S. ... read more

Meta has announced plans to raise $95 billion in support of its ongoing investments in AI models, products, infrastructure, and the development of superintelligence. ... read more

Microsoft has set a Voluntary Exit offer for some employees in Canada, India, the U.K. and the U.S. - the second time it has done so in this year. ... read more

"Unlike a static warning on a product label, these warnings repeatedly interrupt users and block access to protected speech," NetChoice says in its bid to block California's warning label law ... read more

Shoppers worldwide are heading into 2027 with less patience, tighter budgets and increasingly sophisticated ways to avoid paying full price. ... read more

The battle for human attention is getting harder to win. With consumers spreading their viewing time across dozens of streaming apps and an ever-expanding ocean of content, brands can no longer rely on a single ... read more

Artificial intelligence promises to make healthcare advertising faster, smarter and more efficient. It might even help patients find the information and treatment they need before they’ve spent three hours arguing with an insurance company’s automated ... read more

The filing focuses mainly on the tensions between its high velocity business growth plans and the ethical considerations for society. ... read more

"Meta represents to the public that it detects, blocks, removes, and 'aggressively' combats fraud and scams on its platforms and removes deceptive advertising from its platforms," Rhode Island Attorney General Peter Neronha alleges. ... read more

The Hanukkah-movie tally over the many years that the two cable channels have gone head-to-head in the holiday-movie space is Hallmark 11, Lifetime 1. ... read more

In a recent earnings call, Comcast Corp. co-CEO Michael Cavanagh said he believes a strong connection between YouTube Premium/YouTube TV and Peacock is key. ... read more

Freestar will integrate with Stagwell's media and commerce operations - expanding its owned media portfolio, led by Ben Berentson. The firm will retain its branding, and both CEO Kurt Donnell and Freedman will continue in ... read more

Agency holding company Stagwell is acquiring publisher monetization network Freestar, it announced Monday. The deal is the latest sign that media buyers are moving closer to publishers to shorten supply paths and get at the ... read more

Publishers have long wished agencies would put their money where their panel talking points are. Stagwell has done something adjacent, buying Freestar, the company that helps the likes of Fortune and Boston Globe Media sell ... read more

After two decades of getting people to tap “install” on a six-inch screen, mobile ad tech has its eye on the 65-inch one in the living room. “Every dollar an advertiser spends should drive some ... read more

Here's your chance to make your case. Tell us what you or your organization have done over the past 12 months that demonstrates vision, innovation and industry leadership using media. ... read more

Pinterest expanded its "Programmatic Deals" program Monday, which enables advertisers to buy selected display and video inventory through SSP and DSP partners. ... read more

The policy on child sexual abuse and exploitation has been updated, divided into two, and given a new name, ... read more

"Transaction Matching" from TransUnion launched last week. It uses a technology called "Unknown Shopper" from Fiserv, which supports electronic payments, banking operations, and merchant services to match transactions. It helps to benchmark everything from campaigns ... read more

The way marketers prove value is changing. Attention metrics that have anchored advertising since its inception are giving way to something more demanding. It starts with the ability to predict business outcomes before a campaign ... read more

Maria Cipicchio sits at the intersection of some of the world’s most dizzying three-letter acronyms. She’s the SVP of strategic market intelligence at OptimizeRx, a software subscription service for healthcare providers which plugs into their ... read more

Meta Platforms has postponed enactment of its updated commercial terms by almost a month, from Oct. 30 to Nov. 20, after complaints from competition authorities in the European Union and the U.K., Fashion Network reports. ... read more

Mark Lazarus, chief executive of Versant, has denied speculation that his firm would be taking over the linear television portfolio of Skydance, Cord Cutters News reports. Speaking at the Axios Media Trends Live conference, Lazarus ... read more

Google has revised its privacy policy to state that it may  use information a consumer shares with certain Google services to personalize ads, Android Authority reports. Google vows that  it does not personalize ads using data from Gmail, ... read more

Google has revised its privacy policy to state that it may use information a consumer shares with certain Google services to personalize ads, Android Authority reports. Google vows that it does not personalize ads using data from ... read more

Bill Owens, former executive producer of 60 Minutes, is now joining Newpress, a media startup that has just raised $12 million in a funding round led by Laurene Powell obs’ Emerson Collective, as EP, according ... read more

Bill Owens, former executive producer of "60 Minutes," is now joining Newpress, a media startup that has just raised $12 million in a funding round led by Laurene Powell Jobs’ Emerson Collective, as EP, according ... read more

The ad tech industry built the most precise measurement infrastructure in the history of media. Every impression counted. Every click tracked. Every conversion attributed. The ability to measure what happened after an ad was served, ... read more

Maybe Apple’s onto something with its ID vendor blocking; Formula 1 makes for a great advertising partner; and retail media is flirting with Flock. The post Why WebKit Did It; Apple’s Car In The Ads ... read more

Advertisers funneling media dollars into social platforms, video and retail media channels in the final months of 2026 are boosting year-on-year media spending — but buyers and clients have their guards up for political shocks ... read more

Meta’s recent move to expand its web scraping permissions has drawn mounting scrutiny from news publishers around the world, who are pushing back against terms they fear could allow the tech giant to use their ... read more

The Daily Mail is running around a dozen GEO tests to work out what works before turning its AI visibility offering into an official product early next year. Speaking at Digiday’s Media Strategies London event ... read more

Salesforce’s planned acquisition of Braze was the week’s defining martech deal: the companies announced a definitive agreement on October 20 valuing Braze at approximately $5.66 billion.  Pending regulatory and shareholder approval – both are publicly ... read more

Political media spending in the run-up to November’s midterm elections has inflated TV and streaming ad prices for regular advertisers. It’s forcing advertisers operating in battleground states like Texas, Wisconsin, Maine and Michigan to choose ... read more

Warner Bros.' "Clayface" took in $24 million, a steady domestic box-office revenue result, according to IMDb's Box Office Mojo. ... read more

The migration of targeting decisions from demand-side platforms to supply-side platforms has moved beyond the experiment stage. Now it is becoming a structural overhaul of how programmatic advertising works. New data tracking exchange activity from ... read more

Streaming services used to try persuading consumers to pay for the privilege of watching television without commercials. Now they’re discovering that the real money might come from showing those commercials after all. The rapid growth ... read more

Among the no surprises: Trump continues to use taxpayer dollars to place media buys for his partisan ads two weeks after a judge ordered him to stop. ... read more

The app enables subscribers to search for a nearby local pub by genre or mood and invite friends to meet up. ... read more

Marcel, which started as an AI-driven internal communications system, has evolved into a broader platform that uses AI agents and other specialized AI tools to help clients with marketing and business decisions. ... read more

Greece has followed through on initial plans to impose a social-media ban for kids under 15, with its parliament passing the measure into law, requiring social media companies to enact age-verification measures starting Jan 1. ... read more

Six different Minecraft Dungeons II-themed Domino boxes will be available, each featuring a different character from the game, including Corrupted Creeper and Prime Enchanter. ... read more

Consumers increasingly trust AI to research and compare products, but remain hesitant to allow autonomous agents to handle transactions. ... read more

The Trump administration will appeal a district court judge's rejection of a proposed settlement with TikTok over charges that the app collected personal information from children younger than 13. ... read more

A federal judge has dismissed a privacy complaint over its Google Cloud Contact Center AI - an AI service that answers some customer service calls for Home Depot and others. ... read more

"Ironically, AI also helped us be more authentic," Bennett Richardson, CMO of a real estate agents trade association, quipped at the ANA conference this week. ... read more

"Ironically, AI also helped us be more authentic," Bennett Richardson, CMO of a real estate agents trade association, quipped at the ANA conference this week. ... read more

McKinsey approaches marketing as a capability engine that needs rewiring. PwC looks at the organizational plumbing rather than the marketing approach itself. ... read more

As noted on an Omnicom earnings call Thursday, the agreement formalizes a long-term collaboration with AWS aimed at helping enterprise customers. ... read more

The ecosystem combines AI agents, healthcare data and marketing expertise to move through ad creation, analysis, media planning, measurement, reporting, and return on investments. The system launched Thursday during Breast Cancer Awareness Month. ... read more

In this week's drop of merch specially made for pre-game gatherings: a red vinyl cocktail-serving armchair. ... read more

Nearly half (47%) of Netflix subcribers now use "Standard with Ads" vs. a third who choose "Standard" and a fifth who use "Premium," according to data released by measurement firm Digital i. ... read more

A backyard shed that spits out husbands, the transformation of a boy into a dog, and a hellish DMV are the subjects of "Treehouse of Horror XXXVII." ... read more

Safari is tracking the trackers. Apple officially blocked identity resolution providers this week. Our guest, Zach Edwards, a cybersecurity researcher and the co-founder of DecryptAds, puts the decision into context. Plus: Edwards discusses his research ... read more

For Tina Perry, president of the Oprah Winfrey Network (OWN), shifting toward brand identity is one of the biggest changes the entertainment industry has undergone since she joined the company in 2009. The post How ... read more

OpenAI will automatically update existing ads with what it calls “creative enhancements” starting Oct. 30 – unless advertisers opt out. Plus: Gambling sponsorships are coming for the news. The post OpenAI Foists Creative ‘Enhancements’ On ... read more

There’s no longer one way to pitch for a big account, and the holdco earnings calls keep proving it.  Asked about it on Havas’ earnings call last week, CFO and COO François Laroze said the ... read more

This story was first published by Digiday sibling Modern Retail. This holiday season, shoppers aren’t blindly trusting AI assistants to do their shopping on their behalf. According to a new Feedvisor survey, ChatGPT is where 16% of ... read more

Nearly 60 percent of Americans regularly get their news from social media rather than traditional media networks, according to a recent Syracuse University study. But news creators, whether they left traditional media to forge their ... read more

Elon Musk has made a $1 billion investment in Skydance, Semafor reports. Observers have speculated about a more expansive partnership between Skydance, the Ellisons and Musk’s Starlink satellite network. They say the $1 billion may ... read more