Oh, what a tangled WebKit we weave. Earlier this week, AdExchanger reported that Apple’s iOS 27 update from two weeks ago quietly blocked a handful of programmatic data players – including The Trade Desk and ... read more

When Apple’s AppTracking Transparency framework took effect in April 2021 with the release of iOS 14.5, the ad industry treated it like a five-alarm fire and, to be fair, it was. The number of stories ... read more

For app marketers, performance measurement often comes with a familiar challenge: the numbers do not always match. An advertiser may review campaign performance in a platform dashboard, compare it with results from a mobile measurement ... read more

In line with recent changes made by Meta and X, YouTube will update its Shorts recommendation algorithm in order to prioritize "originality." ... read more

Under the Paramount Skydance-Warner Bros. Discovery merger, the combined company will have a single corporate brand name - Skydance Corp. - the name Paramount Skydance chairman/CEO David Ellison gave it 20 years ago as a ... read more

Ask for an operational audit breaking work into buckets: strategic work, repetitive implementation work, and complex tasks requiring a human touch. ... read more

Cook has spent three decades helping guide and shape VML from an emerging digital agency in Kansas City into one of WPP's largest creative networks. He was also the first CEO of WPP Creative. ... read more

Recent Netflix moves aren't working so well - especially live programming, which is around 5% of its annual content spend. ... read more

Ultimately, trust is not just about fulfilling one's ethical responsibilities, it is about realizing the full potential and value of data as well. Trust and understanding about how data was derived leads to greater confidence ... read more

Subtitled "Space Wars," a new episode of "Nova" presents a number of scenarios in which outer space wars might be waged and the havoc they would wreak. ... read more

Consumers trust recommendations from AI to an extent - but not completely. Razorfish, in partnership with audience research company GWI, ran two independent studies of U.S. AI users to determine why. ... read more

Via the program, dubbed the Nonprofit Co-Lab, Havas employees and local artists worked with each nonprofit over several months, teaching them to tell their stories and communicate with the public. ... read more

Ninety-nine percent unaided brand awareness sounds like a marketer’s dream. “What a gift,” said Josh Reed, Zoom’s VP of brand and content, speaking at AdExchanger’s Programmatic IO event in New York City earlier this week ... read more

Most brands have a YouTube presence. Far fewer have a YouTube strategy. The paid team runs ads; the owned team manages the channel, often by posting videos into the void; and someone else handles creators. ... read more

Why retail partnerships are so popular; advertisers aren't satisfied with OpenAI's ad measurement; and how US tax dollars ended up going toward pro-Trump ads. The post Delivery Apps And Retailers Unite; How Do You Measure, ... read more

Advertising Week New York opens Monday at The Penn District, and the industry has moved on since last year. Creators now pitch brands without an agency in the room. AI agents have started doing the ... read more

Any channel that takes a big enough share of the budget eventually gets here, and creator marketing is the latest. Programmatic had its reckoning a decade ago, and principal media deals face the same accusations ... read more

A coalition of media organizations, including the Guardian and the Financial Times, has released a new standard for tracking how AI tools use publishers’ content. The Standards for Publisher Usage Rights initiative, or SPUR, released ... read more

This story was originally published by sister site, Modern Retail. Brands and retailers say they’re seeing strong returns from creator content, whether that’s from mini-series or unboxing videos. While creator programs aren’t new, more retail ... read more

Companies like hospitality chain Wyndham Hotels & Resorts, consumer healthcare firm Opella and betting brand BetMGM have little in common. What they do share is a broad portfolio of individual products and a need to ... read more

A coalition of media organizations, including the Guardian and the Financial Times, has released a new standard for tracking how AI tools use publishers’ content. The Standards for Publisher Usage Rights initiative, or SPUR, released ... read more

Generative models do not retrieve facts, but predict a likely sequence of words based on their training data, Google explained in a post. Based on this, generative AI outputs may contain inaccuracies, which are also ... read more

Microsoft has formed an integration with HubSpot to help connect B2B ad campaigns with revenue, pipeline and leads, Search Engine Land reports. With this arrangement, Microsoft Advertising is available in HubSpot, and advertisers can use CRM data to ... read more

Instagram is incentivizing creators to "boost" their livestreams, with the goal to effectively turn live video into real-time ads. ... read more

Instagram is incentivizing creators to "boost" their livestreams, with the goal to effectively turn live video into real-time ads. ... read more

Other countries are catching up with the United States in negativity toward social media, Pew ResearchCenter reports. While 64% in the US feel social media is harming democracy, that feeling is shared by 70% in ... read more

Quince has won at least a temporary victory in the false advertising suit filed against it by Williams-Sonoma (WSI) in 2025, Fashion Law reports. In dismissing the action, U.S. Judge Edward J. Davila held that WSI failed ... read more

Kroger says it can forecast ecommerce purchase conversions, using predictive creative scoring prior to campaign launch, based on a study done with Vidmob and trade association MMA Global, Grocery Dive reports. The study found that ... read more

"This court should speak to Meta in the only language it understands," an attorney representing New Mexico argued Thursday. ... read more

"This court should speak to Meta in the only language it understands," an attorney representing New Mexico argued Thursday. ... read more

Is the open web growing, dying or transforming? Plus: Apple’s iOS update is blocking The Trade Desk from serving ads on Safari browsers, and how that fits into programmatic’s next chapter. The post Apple Takes ... read more

The new site-building tool, introduced Thursday, enables merchants to set up a Shopify store through a conversation with AI. ... read more

The new site-building tool, introduced Thursday, enables merchants to set up a Shopify store through a conversation with AI. ... read more

The web spent decades learning how to price human attention. It now has to learn how to price machine utility. That process has begun. The contest over the billable event will decide how much of ... read more

Google has defeated an antitrust lawsuit by consumers who claimed its search distribution deals with Apple and others prevented potential rivals from offering search engines that would have been "more privacy protective and ad-free." ... read more

Encountering the same campaign in multiple places has a way of making people remember it. ... read more

For years, ad agency holdcos have been competing to build the best data and tech stacks. Fast forward to today, and agencies are looking to differentiate their tech stacks by building custom agentic AI tools ... read more

Roger Lynch will replace CEO Ynon Kreiz, who is leaving to be co-CEO of the Paramount-Warner Bros. colossus. ... read more

AI models and machine learning have reshaped ad campaign measurement. It’s now commonplace for advertisers to set up campaigns with a budget and a cost-per-acquisition goal on all the walled gardens and on third-party programmatic ... read more

Reddit plans to retire RSS feeds in November and phase out its legacy public data API, ending access in March 2027. ... read more

AI is no longer a novelty in media planning. Everyone knows about it, and most organizations are already using it in some form. What’s more interesting is what AI is beginning to expose about the ... read more

Tongue-in-cheek ads show the actress leaning into her persona as the drug Ro Sparks ... read more

In September, overall CPMs spiked 40% vs. a year ago, according to Guideline. Overall, average CPMs from March-July were roughly the same as a year ago, at $26.60. ... read more

Don Draper would be overwhelmed by the sophistication of digital advertising. But he’d laugh at how unsophisticated financial reconciliation remains. We can buy impressions in milliseconds and continuously optimize, yet, on the back end, we’re ... read more

The focus is Name, Image, and Likeness (NIL) deals - ones approved by a 2021 NCAA policy. Good news for sports-related TV businesses - brands and networks. ... read more

A new drama coming to HBO and HBO Max this week will take its place among the best of the recent TV dramas about the super, super rich. ... read more

MGM Resorts, a recent purchase target for Barry Diller’s People Inc., may now turn the tables and acquire People Inc., The Wall Street Journal reports. MGM is now deciding whether to make a bid, sources said. People ... read more

California Governor Gavin Newsom has signed a bill that will provide $20,000 in tax credits to newsrooms for each of five reporters they hire, and $15,000 for additional journalists, with no cap, Cal Matters reports. ... read more

Roger Lynch is stepping down as CEO of Condé Nast after seven years on the job and will now head toy company Mattel, Business Insider reports. Ynon Kreiz, now the CEO of Mattel, will depart on Friday. ... read more

Amazon will lose advertising revenue if AI assistants become the place where consumers make buying decisions, Benzinga reports. These shoppers would potentially bypass Amazon’s sponsored listings. But Amazon is acting on the threat. It has ... read more

Inside Google's pay-per-value pilot program. And: Twitch’s latest AI offering is new technology that can contribute to an old problem. The post Putting A Price On Publisher Value; Twitch’s New AI Is Too Safe To ... read more

That natural disaster footage you saw on YouTube last week? There’s a good chance it was fake. The shark attack video? Not real, and made just to get you to look.  All social media platforms ... read more

AI agents are becoming a new gatekeeper between brands and buyers, picking products by rules marketers don’t yet understand. Here’s what they need to know when navigating that shift. Amazon keeps the toy aisle to ... read more

At the beginning of the year, not long after the release of OpenAI’s Sora 2 and its almost immediate backlash, the creator economy at large loudly denounced generative AI content in favor of authenticity. YouTube ... read more

This week’s Media Briefing looks at how GEO went from publisher experiment to emerging revenue stream, and why AI visibility is quickly becoming part of the branded content playbook. The GEO bet is paying ... read more

Seven months after OpenAI started selling ads in ChatGPT, marketers are still asking how they’re supposed to measure them. It has become the sticking point in almost every conversation Digiday has had about the company’s ... read more

Amazon thinks its ads sell more than it’s been taking credit for. By its own estimates, around a fifth of a brand’s value on Amazon arrives after the attribution window, typically seven to 30 days, ... read more

Those who can prove their name is Michael Myers could win cash, a year's supply of Voodoo Ranger beer and other prizes. ... read more

Daly joins the organization from the Los Angeles Rams, where she most recently served as senior vice president, studios and marketing. ... read more

With the introduction of AI-powered summaries, AI Overviews has drastically reduced the amount of search traffic to websites, prompting complaints from publishers about losing traffic. ... read more

With the introduction of AI-powered summaries, AI Overviews has drastically reduced the amount of search traffic to websites, prompting complaints from publishers about losing traffic. ... read more

A federal judge entered an order allowing Paramount Skydance to complete its $110 billion acquisition of WBD - provided the company follows conditions aimed at resolving concerns that the merger could harm competition. ... read more

Roblox is a phenomenon. More than 130 million people log into the game every day, spending an average of two and a half hours inside its immersive worlds. For advertisers chasing Gen Z and Gen ... read more

Creators conquered social media, expanded into long-form video and are now coming for the biggest screen in the house. Daniel Druger, vice president of product at Universal Ads/Comcast, sees television as the next major destination ... read more

Despite expectations of shoppers turning more to artificial intelligence agents, consumers aren’t discovering new brands through AI. And they aren’t completing purchases through these AI channels either. What they are doing is using it to ... read more

Consumers can apply to get a limited-edition Little Hut Library in their neighborhood, stocked with both books and Personal Pan Pizza gift cards. ... read more

A federal judge has rejected Paramount Skydance's request to dismiss a lawsuit alleging it wrongly shared children's video-viewing information with Google and Microsoft. ... read more

Supply path optimization (SPO) has become industry shorthand for aggressive fee-cutting and stripping out intermediaries. But according to Tom Wolfe, Senior Vice President of Programmatic Strategy and Partnerships at Locality, the ad tech industry is ... read more

Advertisers increasingly have to manage one audience across a fragmented media ecosystem, but the technology and data behind those interactions often remain siloed. This complexity makes it difficult for advertisers to coordinate audiences, creative, frequency, ... read more

Meta is looking to bring its full technology stack to small and medium-sized businesses, and to create new revenue streams for its pursuit of "superintelligence." ... read more

Meta is looking to bring its full technology stack to small and medium-sized businesses, and to create new revenue streams for its pursuit of "superintelligence." ... read more

Google started moving legacy search campaigns into its AI Max product on Sept. 1, and the migration just happens automatically. ... read more

The robots have apparently mastered product discovery. They haven't yet eliminated the consumer's ancient ritual of reading 47 reviews, opening nine tabs, abandoning the cart, returning three days later and buying the thing anyway. ... read more

Sessions have more than doubled in the past year since July 2026, tripled during the most recent quarter, and grew nearly fivefold during the past 13 months, according to recent data. ... read more

Bloys is poised to step in following the departure of Cindy Holland, chair of Paramount's D2C business. Bloys is currently chairman/CEO of content for HBO/HBO Max. ... read more

The ANA's "cross-media" measurement service plans to expand beyond linear, CTV and online video to include measurement of any and all other media formats, its partners revealed Tuesday at the ANA's Measurement & Analytics Conference. ... read more

Silverstein and his partner Jeff Goodby, two of Adland's brightest luminaries, have spent most of their careers creating work that has shaped brands, entered the cultural lexicon and inspired generations of creatives. ... read more

On YouTube, 63% of YouTube channel sessions from viewers are those from "creators" such as MrBeast, Dude Perfect and Dash Roblox, according to TVision. ... read more

Reddit continues to expand its brand suitability and measurement offerings as it forges a new partnership with ad-verification company Zefr. ... read more

 The US combined with Europe’s five largest ad markets are home to roughly 8% of the world’s consumers. Together, they account for nearly half of global ad spend. It makes sense, then, that most advertising ... read more

Total viewership declines for TV's major awards shows have slowed in recent years, but the trend is still here. ... read more

Marketing mix models (MMMs) deserve the attention they are getting. Used well, they can pull brands out of a measurement culture that still gives too much credit to the click, especially in channels where clicking ... read more

Agencies and marketers discussed the future of AI governance at AdExchanger's Programmatic IO NYC this week. The main takeaway? Expect insurers to play an increasingly important role in managing AI compliance. The post Programmatic IO: ... read more

'Dots,' a competitor to Meta Platform's Muse, debuted this week at OpenAI's developer conference, as the company announced an expanded partnership with Adobe. ... read more

Don’t Hate, Mediate Whenever AppLovin processes a mediation request, that request (which is a packet of data wrapped in a cryptographic protection) includes all sorts of juicy details about the user and device, such as ... read more

Don’t Hate, Mediate Whenever AppLovin processes a mediation request, that request (which is a packet of data wrapped in a cryptographic protection) includes all sorts of juicy details about the user and device, such as ... read more

Beauty brand Cakes Body is betting that it’ll maintain its viral momentum by bringing some of its brand marketing in-house. The TikTok viral brand launched its own entertainment company called Cakes Media last week to ... read more

When viral stars began taking off on social media in the early 2010s, Shira Lazar saw a gap: few outlets were making videos about figures like Michelle Pham and Jenna Marbles. She built multi-platform digital ... read more

This story was first published by Digiday sibling Modern Retail. AI was the hot topic of conversation at this year’s Groceryshop, as executives from Kroger, Giant Eagle, DoorDash and more took to the stage to ... read more

This week’s Future of TV Briefing looks at a new task force being formed by the Coalition for Innovative Media Measurement to tackle the TV ad industry’s measurement currency conundrum. Common currency OpenAI’s creator ... read more

Republicans have led a resurgence in trust in the media, according to a new Gallup survey, The Hill reports. Trust in mass media grew by 5% this year to 33%. This included newspapers, television and radio. Republicans ... read more

Meta achieved strong revenue results in the second quarter, including improvements in its advertising business, but its operating cash flow was almost all absorbed by capital expenditures, according to an analysis by Seeking Alpha. The ... read more

But it's still far from 2010's median of 4 years. Is that because the role is a pressure cooker? Or a springboard? ... read more

Forget the three-hour game. For a growing slice of sports fans, fandom now begins with a 90-second clip on TikTok, a breakdown video on YouTube, or a podcast snippet shared between friends. That shift is ... read more

Snapchat plans to highlight ways in which B2B advertisers can better utilize their budgets and make use of the app as a discovery platform. ... read more

LinkedIn is building on its current Creator Marketplace offerings in attempts to better help brands discover credible creators and relevant content for their on-app campaigns. ... read more

LinkedIn is building on its current Creator Marketplace offerings in attempts to better help brands discover credible creators and relevant content for their on-app campaigns. ... read more

A federal appellate court on Tuesday upheld a ruling that AI company Ross Intelligence infringed copyright by training its legal research service on material owned by Thomson Reuters' Westlaw. ... read more

The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27, which is the latest Apple operating system update. IOS 27 was released on September ... read more

New York, NY (September 29, 2026) — Advertising and ad tech’s most innovative organizations, technologies and leaders were celebrated this week at the 2026 AdExchanger Awards Gala, held at the New York Marriott Marquis in ... read more