According to Horizon Media's Bob Lord, most agencies are trying to solve the wrong problem by obsessing over cost efficiency at a time when AI has quietly unlocked something far more valuable: the ability to ... read more

OpenAI will begin serving ads to people using ChatGPT across 31 European markets on Monday (August 24), including Germany, France, Spain, Italy, Poland, Sweden, Norway, Denmark, Ireland, and the Netherlands. The timing lands at the ... read more

A lot of marketing leaders are wondering whether AI is really bringing incremental value to their business. Teams are moving faster than ever. Campaign briefs, social copy, first-pass creative and competitive research can now be ... read more

Fire Sale Firestarters One surprise beneficiary of the Spirit Airlines bankruptcy debacle: Google. Google spent $10 million to acquire “a trove of deidentified business data, software code and operations records” from the now-defunct airline, Bloomberg ... read more

Klaxxon alert: another social network is launching on Thursday. This one, though, isn’t ruling out advertising. It’s called diVine as a nod to Vine, the influential, though short-lived six-second video app that shaped a chunk ... read more

An agent buying ads sounds great in theory to a lot of advertisers. Less cost, less complexity and ultimately less need for a human in the loop at all. Georgia-Pacific knows that better the most. ... read more

At a time when companies are using AI to automate work processes and build products faster, The Atlantic is taking an increasingly unusual approach to its latest game: building it by hand, every day. The ... read more

This week’s Future of TV Briefing looks at advertisers’ spending on YouTube Shorts inventory as the platform raises the revenue-sharing threshold for creators. Coming up Shorts YouTube’s view-counting change, Twitch’s AI opt-in, Apple TV’s ... read more

A deal has been signed that will have Taboola power all of NBC’s programmatic display advertising sales, Axios reports. NBC News will leverage Taboola Realize performance ad platform, to sell all of its global programmatic ... read more

Disney will provide a comprehensive omnichannel strategy for  pharma marketers as fall arrives, Campaign Live writes. That includes sports programming: In upfronts this spring, Disney Advertising pitched attractions like the Super Bowl and ESPN events to medical companies. Disney has “a ... read more

Live client media buying using an agent-to-agent framework is now being offered, shortening the local media supply chain by letting agents transact more directly with publishers, TV News Check writes. In June,at least eight major ... read more

ESPN founder Bill Rasmussen, has died at age 93 from effects of Parkinson’s Disease, ESPN reports. Rasmussen founded the network in 1979 and proved himself to be a “sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable ... read more

OpenAI is bringing ads to ChatGPT in Europe and is starting where Meta ended up. It is building its European ad business on consent from the start. OpenAI detailed how it will process user ... read more

CANNES, France – Agentic AI is collapsing what remains of the purchase funnel, and brands that haven’t decided what part they want to play risk being written out of the script entirely. That’s the core ... read more

CANNES, France – Marketing measurement has become very good at producing numbers. Whether those numbers explain what happened is another matter. Mike Finnerty, president of Mutinex’s U.S. region, says advertisers need to make measurement part ... read more

CANNES, France — Artificial intelligence has been not-so-quietly reshaping all business activities and that includes the way television advertising is created, bought, sold, and measured. Discovery is one of the areas most impacted within the ... read more

Steven Pinker, author of "How the Mind Works," has repeatedly debunked the link between autism and vaccinations -- but not enough people are listening. ... read more

Doug Lauretano began his advertising career in the early-noughts on the publisher side at titles including Fortune, The Wall Street Journal and CNN Money. He spent a decade at supply-side programmatic players OpenX and Media.net ... read more

Oops, I mean "The Gauge," but you get my drift. Footnotes aside, Nielsen has spent months willfully publishing bogus, lame duck data spinning streaming's dominance during the upfront even though it knows it's wrong. Why? ... read more

Consumer behavior is undergoing a profound and rapid shift. Today, audiences are highly decentralized — searching, streaming, scrolling and shopping across an expanding spectrum of platforms, from AI chat to mobile apps and audio streams. ... read more

YouTube's share of streaming TV viewing time is a big 28%, versus its streaming TV advertising share, which is 12%, according to Cross Screen Media. ... read more

ABC filed a lawsuit against the Federal Communications Commission on Tuesday morning on First Amendment grounds, Variety reports. Disney’s ABC has had several run-ins with the Trump administration over monologues by Jimmy Kimmel and commentary ... read more

O'Donnell, 64, has been a vocal critic of Trump going back decades, and Trump has responded in kind over the years. ... read more

Major ad industry groups are backing Google in a battle with two web users over 60 who contend the company violated a California anti-discrimination law by enabling businesses to target ads based on age. ... read more

The accepted narrative says linear TV can no longer provide what modern advertisers want. The real story is more complicated. Fragmented linear audiences are harder to reach, but they’re not gone. Sophisticated targeting, measurement and ... read more

The data, covering the month of May, is expected to be the last before Nielsen recalibrates "The Gauge" based on more accurate media universe estimates. ... read more

If you’ve bought Google Search or display ads at some point over the past decade or so, Ashley Keller thinks Google might owe you money. Ashley Keller is a plaintiffs’ attorney and a founding partner ... read more

High on the list of notables is Anthony Scaramucci, the founder and managing partner of financial firm Skybridge who briefly served as White House Communications Director during the first Trump administration. ... read more

The ANA found 55% of advertisers believe lack of consistent standards is the top barrier to retail media success, despite record ad spending and growth. ... read more

Given how fast the world of retail media networks has exploded in the last five years, it’s little wonder than any marketer using it gets a major headache when trying to assess which platform worked ... read more

Why prebiotic soda brand Poppi describes its marketing strategy as “community first." Plus: Apple’s transformation into a Google-grade advertising machine continues apace. The post Word Of Mouth Is The New Brand Gospel; All Roads Lead ... read more

Subscribe: Apple Podcasts • Spotify Marketers are handing over more of the marketing process to AI tools. Rather than operating within specific rules and guardrails, marketers have adopted a loose framework that’s constantly shifting. Marketing ... read more

Brand spending on sports sponsorship is rising, but tracking the impact of those sponsorships is an increasingly heavy burden for the marketers tasked with getting the most out of their dollars. When a brand is ... read more

This story was first published by Digiday sibling Modern Retail. During a panel discussion at eTail Boston last week, several founders and executives shared how they are navigating evolving retail challenges, omnichannel partnerships and emerging ... read more

The TV measurement market has compressed several months’ worth of developments into little more than a week, prompting fresh debate over whether the sector is entering its next competitive chapter. Related Insights ... read more

The television industry is in turmoil, with the rapid pace of change keeping media investors and onlookers keeping a close watch, CNBC reports. Cable TV subscriptions have been falling for over a decade, and while streaming ... read more

Morgan & Morgan, an injury law firm that spent $218 million on advertising in 2024, has sued the Florida Bar, claiming  the state ban on use of celebrity images or voices in lawyers’ ads violates the ... read more

Townsquare Media and Midlands Media Group have formed a digital partnership that will provide Midlands with access to Townsquare Ignite, Townsquare’s digital advertising division, Inside Radio reports. Midlands Media Group has built “a highly local ... read more

The New York City Council is investigating the marketing and advertising practices of prediction market platforms, Speaker Julie Menin announced on Wednesday, BKReader reports. The Council sent letters to Kalshi, Polymarket, Coinbase and Gemini Titan, ... read more

What's needed is a true, comprehensive theory of advertising. It must explain why and how an ad can cause a person to change his or her buying behavior. ... read more

Siding against Meta Platforms, a federal judge ruled late last week that former Arkansas Governor Mike Huckabee can proceed with a lawsuit over Facebook ads that made it seem as if he endorsed CBD gummies. ... read more

X's adoption of this popular creative option aligns with the traditionally text-based app's recent push into video content. ... read more

X's adoption of this popular creative option aligns with the traditionally text-based app's recent push into video content. ... read more

Nikolaus Beier, svp of media and marketing services, Sportradar In today’s attention economy, few channels or forms of entertainment capture the imagination quite like live sport.  As evidenced at this year’s World Cup, sport’s ability ... read more

CANNES, France — Performance marketing has always chased consumer intent. Among the promises that artificial intelligence is making right now involves something potentially something more valuable; namely the opportunity to juice intent before the consumer ... read more

AMENIA, NY – The advertising industry has spent years building increasingly sophisticated technology to move money, data and impressions around the internet. Unfortunately, much of that technology now appears to have the plumbing efficiency of ... read more

CANNES, France – Perhaps somewhere inside a chatbot near you, artificial intelligence is changing how consumers discover brands. The traditional shopping journey once moved neatly from awareness to consideration to purchase. It was a tidy ... read more

The Music On Stage competition is designed to promote music creators across the globe via TikTok Live and SoundOn, the company's music distribution platform. ... read more

There has been a growing tug of war between publishers and authors over AI. Anthropic may have just made the whole thing worse -- maybe on purpose? ... read more

Ohio can't yet enforce a law requiring some social platforms to obtain parental consent before allowing minors under 16 to create accounts, a federal appeals court said Monday. ... read more

ARF's DASH TV Universe study identies these homes as "digital-only" households, with no access to traditional pay TV. ... read more

Nearly a decade after it was conceived the Institute for Advertising Ethics has moved beyond education and professional certification into self-regulation, including a new ad incident reporting system. ... read more

Musk's attack on advertisers strikes me as profoundly backwards. The industry shouldn't be intimidated about where it places its money. It should recognize the responsibility that comes with financing much of our digital information ecosystem. ... read more

The system will prioritize ads that match the language that the user's search term matches - one feature that will change. ... read more

The real stars of the E! show are the many brands of spirits and drink mixers that Versant has invited to belly up to the bar. ... read more

Live sports continues to gain a bigger foothold - and squeeze out traditional prime-time programming on linear broadcast TV networks. NFL games have been going in that direction. ... read more

Shifts in consumer behavior are pushing advertisers to track shopping preferences more closely and launch campaigns earlier, as shoppers more easily compare products and become familiar with brands. ... read more

Julian Runge is speaking at AdExchanger’s Programmatic IO conference in New York City on September 28–29. If you haven’t grabbed your ticket yet, you can secure your seat here. Marketing mix modeling isn’t a new ... read more

Every company in our space is wrestling with what their agentic AI strategy is. The answer that seems obvious is to wire up an LLM, give it access to Meta or Google through MCP and ... read more

Reddit’s readers don’t take kindly to being marketed to; What’s an online retailer without any retail?; and AI slop is affecting the news market. The post Reddit And The Scourge Of Brand Posting; Dealing Dopamine ... read more

WPP’s fall from holdco supremacy has been apparent for a while. But newly revealed accounts from insiders lay out, in granular detail, exactly how it happened.  Before diving into those accounts it’s worth framing them ... read more

Welcome to the year that the holding companies all use (and perhaps abuse) the word “outcome” in either singular or plural form.  With the first half of 2026 in the books financially speaking, an analysis ... read more

If the World Cup was any indication, creators are a crucial marketing pillar of sports leagues and major sporting events, drawing new fans to sports through their secondary broadcasts or paid partnerships. USA Fencing recognizes ... read more

This story was originally published on sister site, Modern Retail. Marketers often tout influencer and brand collaborations as one of the most effective ways to unlock a new audience and generate viral moments with a ... read more

Creators have spent years optimizing for social media algorithms. Now, they’re facing another digital hurdle in discoverability: AI chatbots. It’s not just shoppers turning to LLMs for product recommendations and shopping — even though nearly one ... read more

For soft-drink brand Poppi, fans come before consumers. The Pepsico-owned brand has bottled up an innovative approach to social media that’s beginning to be picked up by the marketers behind the industry’s largest brands, but ... read more

Viewers of Houston’s CW39 will next month see Len Cannon and Mia Gradney, broadcasters from KHOU, Houston’s CBS affiliate, on the 9 p.m. news, the Houston Chronicle reports. This is a result of the proposed  $6.2 billion ... read more

Axios, a for-profit media corporation majority-owned by Cox Enterprises, is about to change local journalism for the worst, Futurism writes. Calling himself an “AI lab rate, Axios Co Founder Jim VandeHei will underwrite 13 local newsletters as ... read more

Anthropic CEO Dario Amodei has pushed back on criticism that his negativity about artificial intelligence is helping to fuel a backlash in the U.S., especially against data centers, TechCrunch reports. “I think it is fundamentally a crisis ... read more

The worldwide trend of banning social media for children has been blocked in France, BBC reports. The country’s Constitutional Council struck down a ban for the under-15 age group on the grounds that it infringed ... read more

Gaming has become a sprawling entertainment universe with millions of U.S. players. Yet some advertisers still approach it like a mysterious arcade cabinet that might eat their quarters. Michael Arzt, director of the Experience Center ... read more

The walls around retail data are starting to come down – and the timing could hardly be better. With U.S. omnichannel retail media ad spending projected to reach $71.67 billion in 2026, according to an ... read more

CANNES, France — Ro, the direct-to-patient marketing company, is trying to change the perception of healthcare advertising. The vertical has long suffered a reputation for being boring and formulaic (add your own “side effects include” ... read more

According to Foster the Sony investigation found that GroupM misappropriated $350 million in rebates from clients in China in 2023. ... read more

"California should not be prevented from enforcing its duly enacted law that undoubtedly furthers its paramount interest in protecting the health and wellbeing of children," Attorney General Rob Bonta argues. ... read more

"California should not be prevented from enforcing its duly enacted law that undoubtedly furthers its paramount interest in protecting the health and wellbeing of children," Attorney General Rob Bonta argues. ... read more

In compliance with Australia's trailblazing social-media ban, Meta has used AI-detection technology to remove over 750,000 accounts across Facebook and Instagram belonging to users under 16 years old. ... read more

A Maryland court on Friday struck down a 2021 law that imposed taxes on digital ad sales and ordered the state to provide refunds to Google, Peacock and Apple, which challenged the statute. ... read more

A Maryland court on Friday struck down a 2021 law that imposed taxes on digital ad sales and ordered the state to provide refunds to Google, Peacock and Apple, which challenged the statute. ... read more

Agencies expect the ad unit, launched Friday, will have high-performance metrics for a variety of reasons, but some are disappointed in restrictions the iPhone maker put on media buys. ... read more

The incumbent was Chemistry. Media expenditures in 2026 are estimated at $26 million by COMvergence. ... read more

In an increasingly AI-driven world, people are still craving IRL encounters, and agencies have more time for creative strategy. Or so the argument goes ... read more

Under the plan, the goal is to have "no markets operating at a loss" by the end of 2027. ... read more

Baby boomers have money, they shop frequently, they're loyal to brands that deliver and they've managed to learn how smartphones work. ... read more

Everyone in the cast of "It's Always Sunny in Philadelphia" has aged 21 years since the show premiered in 2005, but their characters, along with the show, remain the same. ... read more

"The NFL values a few things more than most. One of them is reach," says David Berson, president of CBS Sports. "That means an awful lot to them." The next round of contracts could see ... read more

Gaming apps are filled with ads for more gaming apps. Why not other advertisers? We go inside AppLovin’s play to bring non-gaming advertisers into the fold. The post AppLovin’s Play To Reach Non-Gaming Advertisers appeared ... read more

Streaming video platforms had $280 million in national TV ad spend and $302.6 million in 'media value' from ad placement on TV networks from January 12-August 12. ... read more

Streaming video platforms had $280 million in national TV ad spend and $302.6 million in 'media value' from ad placement on TV networks from January 12-August 12. ... read more

Apple is coming for media budgets from advertisers, and in return the iPhone maker is giving them an incentive to start placing ads. ... read more

Apple is coming for media budgets from advertisers, and in return the iPhone maker is giving them an incentive to start placing ads. ... read more

AI can add more operational efficiency to the media buying process. But it will take some more time before AI agents are a seamless part of the modern media buying process, Andrea Kwiatek, director of ... read more

Investors don’t care about the open web; publishers are hemorrhaging traffic; and Facebook is full of AI bros. The post Take It To The Street; The Fossilized Web appeared first on AdExchanger. ... read more

European publishers are getting hit harder than North American sites by AI bot scraping – and no one really knows why. A recent report from TollBit found that European sites get scraped more by AI ... read more

The ad tech public era is over. Not literally, of course. A handful of scaled, still-growing platforms remain public. There just aren’t many of them, and the slower-growth, utility-margin names are dropping out one by ... read more

The uproar over OpenAI’s luxury creator trip to New York — in which around 30 creators stayed at a high-end farm resort, ate farm-to-table meals and learned beekeeping — has died down. The backlash exposed ... read more

A group of almost 300 French newspapers has filed a complaint with the country's competition authority, saying that Google's new AI Overviews, AI-generated summaries of search results, will erode traffic to their own websites. Google launched the feature in France in late July. "The editors ... read more

A lawsuit has been filed against President Donald Trump, saying that his new paid service for early access to his Truth Social posts violates U.S. policy and the Constitution, Associated Press reports. The suit, filed ... read more

The U.S. Copyright Office has published the final refined rule for its Group Registration of Updates to a News Website (GRNW) option the News/Media Alliance reports. Publications no longer have to cover a broad range ... read more

Red Apple Media, the parent of WABC Radio and the Worldwide News Network, has dismissed Lee Harris, senior vice president of news & programming, after only months on the job, Radio & Television Business Report writes. A Red ... read more