... read more

Just when it seems like the ad industry has been getting a grip on some forms of ad fraud, an analysis of 2025 performance ad spending finds that AI is optimizing -- er, I mean ... read more

The Comcast report demonstrates TV's role as a full-funnel driver of performance and impact on other ad channels. It finds brand recall increases when TV is part of the media mix compared with stand-alone channel ... read more

Media capture is a political strategy that authoritarian governments often use to co-opt independent news organizations and spread propaganda, Psychology Today writes. Many experts believe this is already happening in the United States. One strategy is censorship through ... read more

Brands like ScottsMiracle-Gro and Clinique are using Agentic AI to serve consumers and provide educational resources wherever they are, Fast Company reports. “We’re using a lot of agentic AI to help people in any given market,” said John Sass, senior vice ... read more

The Federal Trade Commission has toughened its regulation of car dealerships, including fines of more than $50,000 for misleading pricing practices, including ads that exclude mandatory fees,  Car Scoops reports. The FTC is also targeting listings for ... read more

The push for a league comes as flag football teams will make their debut in two years with the 2028 Los Angeles Summer Olympics. ... read more

Nonprofit news sites drew 72.1 million visits in January, up from 6.46 million in December, Nieman Lab reports. The biggest gainers included  The top news sites included theconcersation.com, propublica.org, sltrib.com, motherjones.com and texastribune.org.  ... read more

No one in programmatic advertising needs another reminder about fragmentation. This complexity stands in sharp contrast to the original promise of the open internet. Programmatic was supposed to give marketers the freedom to reach audiences ... read more

It’s widely reported that anywhere from 20% to 30% of programmatic video spend is lost due to supply-side misrepresentation, invalid traffic and low-quality inventory. That’s billions in wasted ad spend – not to mention billions in ... read more

Charles Barkley's reflections on immigration during an NCAA pregame show sparked coverage and reactions that mischaracterized his tone and intentions. ... read more

Amazon MGM's "Project Hail Mary" earned $54.6 million in domestic revenue in its second week. the best box-office film revenue of the year so far. Globally, the movie has now surpassed $300 million. ... read more

Children with lower digital wellbeing check their devices seven times more frequently than peers with higher scores, while sending nearly five times more messages and switching apps three times as often. ... read more

While the direct impact has been minuscule, the indirect effect is impacting time spent with search engines, according to PQ Media's just-released Global Consumer Media Usage Forecast. ... read more

Brian Norris started his career in TV sales at Lifetime in 1999, a job that bears little resemblance  to what he does today as CRO of The E.W. Scripps Company. Back then, TV meant “linear,” ... read more

Criteo is widening access to its performance media stack with the full rollout fo full self-service capabilities for its GO platform as it looks to capture a broader base of small and mid-sized advertisers, bringing ... read more

The idea that “all media isn’t created equal” is one of the oldest cliches in advertising. But programmatic ad tech often overlooks the nuances of media quality and even the content itself when bidding on ... read more

Anthropularity Anthropic threw jabs at OpenAI with its Super Bowl ads; consumers guffawed. Anthropic refused Pentagon demands over use of its tech in programming autonomous weapons or in widespread surveillance of Americans, resulting in its ... read more

As brands pour more budget into creator marketing, demand is growing for unified measurement across organic, paid, and creator content. That gap has created an opening for platforms promising to unify those workflows. Influencer marketing platform ... read more

Subscribe: Apple Podcasts • Spotify The Guardian didn’t want to build an AI chatbot. Not a reader-facing one anyway. Not at the risk of that chatbot misrepresenting the news publisher’s journalism and undermining readers’ trust. ... read more

Last week’s trials marked a turning point for social media. For the first time, big tech giants were held accountable for causing harm to children – and there were consequences. First, there was the New ... read more

Time is taking what it’s learned about where AI search engines pull information and when Time shows up in those summaries to sell a new GEO product for brands. It’s not the first to do ... read more

The Trade Desk is overhauling how it pays identity partners within its Identity Alliance, moving from a volume-based model to one centered on “incrementality,” according to multiple industry sources. The changes, communicated to partners in ... read more

NEW YORK – At the IAB NewFronts 2026, Abbey Thomas of Anoki AI had a message that might make media buyers do a double take: thanks to a new partnership with Allen Media Group, advertising ... read more

The U.S. Men's National Team will launch a weeklong run and Nike-sponsored merchandise release in an interactive FIFA-branded Roblox game called "Super Soccer." ... read more

The big pay bump is part of what the company called a "redesigned" compensation package for Wren that extends through 2028 when Wren is expected to step down from the CEO post after 30 years ... read more

The IAB released a whitepaper Monday exploring autonomous AI systems that have begun to reshape how video is planned, optimized, measured, and created. ... read more

The IAB released a whitepaper Monday exploring autonomous AI systems that have begun to reshape how video is planned, optimized, measured and created. ... read more

Facebook advertisers who filed a class-action lawsuit in 2018 over allegedly inflated metrics are fighting the company's attempt to force most class members into arbitration. ... read more

Facebook advertisers who filed a class-action lawsuit in 2018 over allegedly inflated metrics are fighting the company's attempt to force most class members into arbitration. ... read more

Meta's next Ray-Ban launch will prioritize consumers with prescription lenses, according to a report from Bloomberg. Meta continues to invest more heavily in its partnership with EssilorLuxottica, targeting more user needs with each release. ... read more

Retail media is booming. Spend is climbing, new networks are launching and every platform seems to deliver strong returns. And yet many marketers are asking the same uncomfortable question: How do we know what’s actually ... read more

Last week's verdict against Meta and YouTube cuts directly through the core defense platforms have relied on for decades. ... read more

Dating company OKCupid allegedly provided photos of nearly 3 million users -- along with demographic and location information -- to the facial recognition company Clarifai, the FTC alleged in a complaint unveiled Monday. ... read more

Not unlike last year, the mood during TikTok’s NewFronts presentation last week felt like cautious optimism, if not outright relief. The post TikTok On Why Brands Can’t Buy Its New Ad Formats Programmatically appeared first ... read more

Over the last six years, streaming subscriptions have tripled in revenue from $63 billion in 2020. ... read more

Daniel Ek, who co-founded Spotify, also co-founded Neko Health, a startup that does full-body scans, with plans to open its first U.S. location in New York sometime soon. ... read more

He was former chairman and CEO of Euro RSCG (which later became Havas Worldwide) and founding partner of Messner Vetere Berger Carey Schmetterer. ... read more

Two Colorado public media broadcasters are exploring a merger, Inside Radio reports. Community Radio for Northern Colorado and Rocky Mountain Public Media have been in discussions since last year, the report adds, sourcing BizWest. Staff ... read more

Could the flurry of recent business and consumer news coverage of Paramount buying WBD - and ultimately beating out a Netflix deal - be a factor? ... read more

Brendan Carr, chair of the Federal Communications Commission, claimed on Friday that President Trump is winning his battle with the “fake news media,” The Hill reports. Speaking at the Conservative Political Action Conference, Carr said: “Look at ... read more

Netflix raised the price of its standard ad-free plan to $19.99 per month last week, reflecting how the model has changed, according to The Hollywood Reporter. While streaming platforms offer users the ability to avoid most ads, ... read more

Versant, the parent company of CNBC and MS NOW, is one of several suitors in talks to buy the Vox Media podcast network, producer of around 40 podcasts, The New York Times reports. Podcasts are only one of Vox Media’s ... read more

In 2011, three media devices captured 87% of consumer attention. Today, that figure has dropped to 65%, according to McKinsey. The fragmentation isn’t slowing down; it’s accelerating. Streaming services, social media, podcasts and gaming now ... read more

PBS takes up three hours of prime time this week for a Ken Burns-produced documentary about Henry David Thoreau that is a lovely film to behold. ... read more

Referral traffic is drying up, and for local news publishers, the impact is inescapable. AI-generated answers are replacing clicks, pushing links further down the page or removing the need to visit a site altogether. The ... read more

Now that we have not one but two reporters covering the CTV advertising space, we thought we’d try something different and share the roundup newsletter this week! The post The 2026 NewFronts Experience: Performance ... read more

If you’re evaluating a programmatic partner right now, the demo probably looks great. The pipes connect, the UI is tidy, and the road map sounds like it was written for your exact pain points. That’s ... read more

Unity is selling Supersonic; OpenAI is expanding its ads pilot; and the NFL is facing antitrust exemptions. The post Back To The Original Unity; OpenAI’s Ads Pilot Earns Its Wings appeared first on AdExchanger. ... read more

In many ways, the week of March 23 was one of the worst in recent memory for both Meta and YouTube, as courts in New Mexico and California ruled that they were found liable for ... read more

As Pinterest pushes further into performance advertising, measurement is central to proving its value to advertisers and winning more small-to-medium business spend. That focus is reflected in Pinterest’s recent reorg, which includes the hire of ... read more

Whether an influencer campaign succeeds or fails often comes down to creator selection – and increasingly that’s a job being handled by AI. Dentsu, for example, has been using an AI agent system dubbed “Creator ... read more

The Washington Post’s creator network has debuted its first creator-led video series, opening up a new revenue stream as it looks to keep content costs down following recent devastating cuts to its newsroom. Central to ... read more

Experimental ad budgets are getting a second look nowadays. AI platforms are rolling out ad products, tried and true channels are more saturated than ever and marketers are desperate to find new audiences.  Those marketers ... read more

Existing EIC John Harris moves to chairman role. Dasha Burns will serve as global anchor. ... read more

SAN JUAN, Puerto Rico — The ad industry talks a lot about removing friction. Warner Bros. Discovery is trying to do it by threading agentic AI into its advertising workflows and rebuilding its ad tech ... read more

"Every day Virginia's statute is enjoined, its children face greater injury," Virginia's attorney general says in a new filing with the 4th Circuit Court of Appeals. ... read more

Apple announced the appointment of Lilian Rincon to VP of product marketing for AI on Friday. ... read more

At its first NewFronts presentation as a majority U.S.-owned venture, TikTok promoted several new ad formats designed for brands seeking enhanced reach across the national short-form video platform. ... read more

At its first NewFronts presentation as a majority U.S.-owned venture, TikTok promoted several new ad formats designed for brands seeking enhanced reach across the platform. ... read more

At its IAB NewFronts presentation on Thursday, Meta highlighted a mix of new ad display options and creator tools designed to prioritize advertising on Reels, forging partnerships between creators and brands, and using AI to ... read more

The industry needs to fess up and stop making faux promises of frequency capping. ... read more

Following a rush to beat OpenAI to an IPO and a judge's decision to halt a supply-chain risk designation, a data leak revealed Anthropic's next powerful AI model, which the company said is a "step ... read more

The settlement, which requires Google to offer a new privacy control, "is adequate, but by no means excellent," U.S. District Court Judge Yvonne Gonzalez Rogers said. ... read more

The gap between true autonomous agent and well-configured AI skill is the gap between self-driving car and cruise control. ... read more

Le Thierry will lead global new business and oversee the strategy and execution of cross-market pitches, working with agency's market leaders and global team. ... read more

What are the implications for advertisers of the recent trial that found Meta and Google (YouTube) liable for platform addiction? ... read more

Intent is forming, awareness is catching up and behavior is being shaped by discovery and emotion rather than necessity. ... read more

We are seeing real-life contestants on unscripted shows with real-life anger issues - on and off air. Where do reality shows go from here? ... read more

Despite immediate hurdles for advertisers and marketers relying on automated tools, the ban could have a long-term positive impact on marketers prioritizing quality. ... read more

One analyst believes there is growth potential for the new iteration of FuboTV Inc, which features virtual pay TV brands Fubo and Hulu + Live TV - largely because of Fubo's longtime focus on live, ... read more

NASHVILLE -- Omnicom released its annual report Thursday about the same time industry consultant Michael Farmer was onstage at the ANA media conference here recommending agencies pivot their business model. ... read more

Tennessee is mulling a bill that would require children who make money from social media to put those funds into a trust account that they could access when they reach adulthood, The Tennessean reports. The bill would ... read more

While NBCU exits the first-run syndication business, Paramount is sticking with the business of selling content to broadcast TV stations. ... read more

The retail media revolution of data-driven, digital marketing monetization is coming to the sports industry. On the innocuous end of the sports marketing spectrum, this week, Pacers Sports & Entertainment (PS&E) debuted what it calls ... read more

AdMarketplace is a 25-year-old search ad network that runs search ads for browsers and other partners. It’s also been a vocal critic of Google and was cited during the recent search antitrust trial as an ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Ad-vil appeared first on AdExchanger. ... read more

Netflix's MLB streaming is heavy on the ads; the anti-AI movement gains traction; the court dismissed X's antitrust allegations. The post Netflix’s First MLB Broadcast Wasn’t A Home Run; The AI Data Center Backlash ... read more

The past few weeks have produced one of the more theatrical transparency disputes in programmatic advertising’s history. Three of the big six holding companies have either exited or are auditing The Trade Desk. The dominant ... read more

Financial services and food delivery advertisers are adapting their approach to programmatic sports buys using tech built for betting brands.  Genius Sports launched partnerships with DirecTV Advertising, Equativ, FreeWheel, Index Exchange, Magnite, OpenX, PubMatic and ... read more

Few execs in advertising have a taller in-tray than the CEOs of the big agency groups. AI, talent, platforms, regulators, investors, billionaires – the pressures are real and multiplying. But trace most of them back ... read more

Daily Mail publisher DMG Media has hired more than two dozen creators onto its payroll since it launched its creator-led social channels in October 2025.  Between them, these creators produce 10 to 20 original long ... read more

Advertising’s dealmakers are watching Iran. So far, they’re still dealing. Though four weeks of false dawns and sudden escalations have a way of making “so far” feel fragile. The longer the turmoil runs – the ... read more

Financial services and food delivery advertisers are adapting their approach to programmatic sports buys using tech built for betting brands.  Genius Sports launched partnerships with DirecTV Advertising, Equativ, FreeWheel, Index Exchange, Magnite, OpenX, PubMatic and ... read more

Nielsen has named Seth Ladetsky as head of global sports, the Sports Video Group reports. In addition, Trevor Fellows will lead Nielsen’s advertiser and agency relationships and Matt Devitt, who previously held that role, will oversee Nielsen’s national publisher accounts. Amilcar ... read more

TikTok launched its latest NewsFront showcase by highlighting a two-month old joint venture with USDS and promising greater things to come for advertisers, including richer storytelling formats, Marketing Dive reports. “What’s standing here today, I am genuinely proud to say, ... read more

The Trump administration has settled a lawsuit alleging that three federal agencies coerced social-media platforms to suppress posts on COVID-19 and the 2020 presidential election, USA Today reports. The attorneys general of Missouri and  Louisiana were among the ... read more

Aerie joins Dove, which was among the first brands to decry the use of AI, and won a won a Cannes Lions Media Grand Prix as a result. ... read more

Can a good sales presentation offset the impact of a very bad news week? That’s a question for Meta, which collected two guilty verdicts in court this week for failing to protect children and creating ... read more

According to Horizon, the appointment "reflects a broader strategic shift in how the agency defines, measures, and delivers value, emphasizing performance, transparency, and client-aligned outcomes." ... read more

Louisiana this week urged a federal appellate court to allow officials enforcement of a law prohibiting social platforms from allowing minors under 16 to create or maintain accounts without parental permission. ... read more

The largest year-on-year decline was "The Washington Post" at 21.2%. ... read more

The first wave will incorporate data from Meta, YouTube and linear TV. A second wave in the second half of the year, will incorporate data from Amazon, TikTok and iHeartRadio. ... read more

In 2025, 26% of companies received more than half their traffic from AI search - and 49% expect to reach that mark by late 2026, according to findings released today. ... read more

Meta and EssilorLuxottica are readying two new generations of Ray-Ban AI glasses, despite an ongoing lawsuit that alleges privacy violations and collection of sensitive video content. ... read more

Meta and EssilorLuxottica are readying two new generations of Ray-Ban AI glasses, despite an ongoing lawsuit that alleges privacy violations and collection of sensitive video content. ... read more

National TV advertising on all networks grew to $499.0 million, according to estimates from iSpot. The highest-viewed games featured major college basketball brands. ... read more

Your "target audience" is basically everyone with a couch and a lint roller, and cats are quietly staging a takeover. ... read more

Siding against Elon Musk, a federal judge on Thursday dismissed X Corp's ad-boycott suit against the World Federation of Advertisers and 10 advertisers. ... read more

DDB won the last contract, valued at $4 billion, in 2018. The new contract would take effect in 2028. ... read more