The European Commission on Wednesday said it has approved an action plan shared by the social media company to comply with regional regulations. ... read more

The strategic partnership with Dick's Sporting Goods' media division focuses on providing advertisers with insights on how campaigns on Snapchat's platform impact in-store sales. ... read more

CANNES, France — Consumers increasingly bypass traditional product research across multiple websites, moving directly from AI-powered search engines to retail purchase decisions — a behavioral shift that compresses the marketing funnel while delivering higher-intent buyers ... read more

CANNES, France — For years, adtech companies pitched the idea of a single platform that could do everything. Brian Jankovsky, director of entertainment and sports partnerships at Google, says media companies would rather build their ... read more

The Media Rating Council revised its status for both services no longer being under review for accreditation: VideoAmp plans to reassess its application next year, while Nielsen One Ads is being updated. ... read more

TV convergence has largely been framed as a national conversation: advertisers looking for more connected ways to plan across linear and streaming, measure performance, and understand audiences. But as buyers push for more accountable, performance-oriented ... read more

The announcement comes with the release of a study identifying social, economic, legal and advertising issues, and the role advertisers, media and measurement need to address. ... read more

A new Fox game show is a throwback to the long-held network-television belief that the lighter the fare, the better it will play in the summer. ... read more

U.S. ad-spending growth continued to decelerate in May - expanding just 0.7% vs. May 2025 - the worst month since year-over-year Olympic spending comps in July and August 2025, according to just-refreshed estimates from Guideline's ... read more

Most brands worry about competitors. Whisker is worried about complacency – specifically, the millions of cat owners who have decided that scooping an open box of poop in their home is just one of life’s little ... read more

The primary reason for the 12-state lawsuit is that a Paramount-WBD combination would curb entertainment content and distribution, putting the TV/movie marketplace into fewer hands. What's the fallout? ... read more

Attribution isn’t all it’s cracked up to be. Just ask Cimin Ahmadi Cohen, founder and CEO of Idea Peddler, a full-service agency based in Austin Texas. The post With Match Rates Falling, Is Effective Attribution ... read more

Brands have spent years and serious money building a direct understanding of their customers within analytics platforms, CDPs, loyalty programs, consent frameworks and CRM systems. And yet, when it comes time to make a media ... read more

All In One Spot Six years after Spotify acquired audio ad server Megaphone, the product has finally been entirely absorbed into the Spotify Ad Server. So if you’re a podcast publisher that uses Megaphone, check ... read more

Marketers have taken their digital video ad budgets and thrown rocket fuel on it, growing that spend to surpass $80 billion in the U.S. this year, according to estimates by the Interactive Advertising Bureau (IAB). ... read more

This week’s Future of TV Briefing looks at the M&A deals that could should be in the offing after an active first half of 2026. Match game Paramount-WBD’s opposition, Netflix’s live TV play, Disney+’s ... read more

Reddit execs are “intensely debating” whether feeding ChatGPT is eating its own ad business. At Cannes, a top Reddit advertising executive admitted something the company has mostly avoided saying out loud: it doesn’t yet know ... read more

This story was first published by Digiday sibling Modern Retail. Peacock’s “Love Island USA” has become an advertising juggernaut, and the impact of this season’s sponsorships is starting to be felt beyond the villa.  Now ... read more

Publisher ad supply fell by up to 40% in Q2 of 2026 as AI era, zero‑click search choked the flow of traffic to news and other open‑web sites, according to new U.S. and U.K. benchmarking ... read more

Google’s AI Overviews and Perplexity AI are subject to Germany’s media laws, the country’s media regulator said, Reuters reports.. This includes AI-generated new summaries and chatbot responses. These are seen as content created by the ... read more

Questions have emerged about ABC News Radio’s practice of broadcasting pre-recorded newscasts during overnight hours, Barrett Media reports. This came to light when ABC did not communicate the news of Sen. Lindsey Graham’s passing until 4:30 AM ... read more

Content Partners has teamed up with media pro Ed Simpson to launch Wonderloom Media, Variety reports. The new firm has made its first acquisition: The YouTube true-crime channel Dr. Insanity, which has more than 5 ... read more

Google will update its Google Ads Gambling and game policy, effective September 14 of this year, Gambling News reports. All accounts that would advertise in the Gambling and games category must demonstrate “good policy health.” Those that ... read more

CANNES, France – At Cannes Lions, where every conversation eventually circles back to AI, measurement or someone insisting they have solved television, Amazon Ads arrived with a simpler proposition: Why settle for one advertising platform ... read more

"If Paramount succeeds in buying Warner Bros., the merged firm will be the largest buyer of original film and television programming in the United States, eliminating vigorous competition from a major film and television studio ... read more

Athletes like LeBron James have become as influential in entertainment and business as they are in sports. ... read more

The benefit to advertisers goes far beyond the ability to pull in images from across the web and focuses more on creating a completely new image from imagination. ... read more

An issue in X's recommendations algorithm that may have contributed to proliferation of content and accounts in the main feed existing outside of what users follow was resolved - a possible factor in the app's ... read more

Google DeepMind collaborated with Pele's family, historians and eyewitnesses, using advanced AI models to transform memories and historical fragments into moving images. ... read more

CANNES, France — While ad spending in commerce media is projected to reach $100 billion by 2026, according to Emarketer, proving true return on investment across multiple merchants remains elusive for many advertisers. PayPal believes ... read more

A federal judge has thrown out a privacy lawsuit against online diet company Noom over its alleged use of session-replay technology to track consumers' activity on its site. ... read more

Nobel Laureate and Google DeepMind co-founder/CEO Demis Hassabis described his vision for a U.S.-led AI initiative that requires a new approach to economic and technical standards. ... read more

Targeting and content quality will show continued growth to 49% and 46%, respectively - up from 39% and 43% the prior year, a report by Advertiser Perceptions with research data from Guideline estimates. ... read more

Concerns about kids and social media are no longer confined to advocacy groups, worried parents and the occasional documentary narrated by someone speaking in a very serious voice. ... read more

Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix modeling (MMM) tools that many marketers don’t even realize they’re using. MMM is a method for ... read more

For publishers, getting cited in AI chatbot responses isn’t enough. They also want those answers to reflect their editorial judgement and the culture of the communities they cover. A new initiative called SAIL – which ... read more

There’s an old adage that all press is good press – but, as pretty much any marketer can tell you, that isn’t always true. As more consumers turn to AI for conducting product research, brands ... read more

If "Ride or Die" owes a debt to any assassin movie or TV show that came before it, then it is "John Wick." ... read more

Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more like an emerging market. Three months ago, I argued that AI platforms had started acting like ... read more

In AI We Trust … ? Early AI image generators drew consumer backlash for obvious mistakes, such as spitting out garbled text or people with three nostrils. Turns out today’s AI creative products are not ... read more

Subscribe: Apple Podcasts • Spotify If Ally Bank CMO Andrea Brimmer had to rebuild her sports marketing playbook, she’d change two things: lock in longer-term partnerships from the start and invest more aggressively in emerging ... read more

Publishers have largely accepted that reaching new audiences increasingly means making more video. Now comes the harder part: re-engineering newsrooms so reporters and editors behave less like byline-only journalists and more like on-camera video correspondents ... read more

For some media agency executives, it’s the “future of targeting.” Others say it’s a theory that will only get you so far. Though the case studies remain unwritten, agencies like WPP are already running early-stage ... read more

Somewhere right now, a parent is dumping a handful of spinach into a Ninja Creami. It’s not a recipe SharkNinja’s engineers dreamed up. It’s a hack cooked up by the brand’s own customers — the ... read more

Ad tech is entering another period of change. Private equity’s reported bid for Criteo points to renewed interest in undervalued ad tech assets, while the IAB is proposing a new framework for classifying video advertising. ... read more

The Pentagon and the U.S. Department of Justice are working together in an effort to identify and prosecute leakers, Defense Secretary Pete Hegseth, Military Times reports. They have formed a joint task force to fight ... read more

Meta’s AI advertising tools are chaotic, generating absurdities and misrepresentations, Business Insider. reports in article. Based on based interviews with eight advertisers and agency executives, the article notes that Meta has been facing a backlash from brands.  For ... read more

Smartly, tan AI-powered ad tech platform, is partnering with Roku to bring social advertising capabilities to connected TV, according to Demand Gen Report. The arrangement connects Smartly and Roku Ads Manager through the Roku Ads ... read more

The Massachusetts Senate has passed a bill addressing social media use by minors, But it differs from a House bill that would totally ban social media use for children under 14, the Cape Cod Times reports. The ... read more

The Massachusetts Senate has passed a bill addressing social media use by minors. But it differs from a House bill that would totally ban social media use for children under 14, the Cape Cod Times reports. The ... read more

The EU Commission found Meta's Instagram and Facebook apps violate the Digital Services Act due to addictive design features including infinite scrolling, autoplaying, notifications and personalized recommendation algorithms. ... read more

The EU Commission found Meta's Instagram and Facebook apps violate the Digital Services Act due to addictive design features including infinite scrolling, autoplaying, notifications and personalized recommendation algorithms. ... read more

Every retail media network claims its data is different. PayPal Ads actually has a structural reason to back that up. AdExchanger Editorial Director Sarah Sluis sat down with Mark Grether, SVP and GM of PayPal ... read more

The company's rebrand and updated jingle aim to make insurance easier to buy and understand. ... read more

Picking up a phone to make a call sometimes seems archaic, but data shows the value of consumers and how brands can stay connected to them. ... read more

The social GPS navigation app now suggests routes based on both a user's trip history and the app's understanding of a city's traffic patterns. ... read more

Mark S. Robinson spent 45 years watching Black execs change marketing. As current events erase that past, he has created a powerful archive. ... read more

The company's estimated annual media expenditure is $51.5 million, according to agency research firm COMvergence. ... read more

The merger "would extinguish competition between Paramount and Warner Bros. and inflict substantial harm on movie theatres, basic cable distributors, and, ultimately, audiences nationwide," 12 state attorneys general allege in a complaint filed Monday. ... read more

CANNES, France – What’s the most valuable moment in retail? Increasingly, some think it’s the split second after they’ve decided to buy something and are standing at the register. That’s why some in commerce media ... read more

CANNES, France — Retail media companies spend a lot of time talking about transactions. Harvey Ma would rather talk about relationships. The vice president and general manager of Sam’s Club Connect used his appearance at ... read more

Bluesky has named its interim chief Toni Schneider CEO, as Jay Graber's permanent replacement, marking a continued push in the potential promise of open-source alternatives. ... read more

"IAB recognizes there are legitimate concerns about privacy and other risks associated with digital advertising when children and teens' personal data are involved," the organization writes in the new report, "Protecting America's Youth: A Modern ... read more

"IAB recognizes there are legitimate concerns about privacy and other risks associated with digital advertising when children and teens' personal data are involved," the organization writes in the new report, "Protecting America's Youth: A Modern ... read more

In a novella that's too relevant to be true escapist fare, "The Delivery" shows what happens when a family gets their very own robot. ... read more

Netflix is looking to amp up live TV content - major sports and other live event programming, which could include awards shows, special reality TV and other programming. ... read more

Incremental growth is what every marketer says they want. Proving it is another story. At Cannes 2026, AdExchanger Editorial Director Sarah Sluis sat down with Fabrice Beer-Gabel, SVP of Strategy and Partnerships at Intent IQ, ... read more

The reasons for withdrawing were not disclosed, but both have implications for an increasingly competitive measurement marketplace. ... read more

AI has created a new data privacy and intellectual property risk for brands, flipping a classic economic theory on its head, according to Microsoft CEO Satya Nadella. ... read more

A whopping 95% of Americans believe the U.S. is suffering from a so-called "affordability crisis." ... read more

Here's a sentence I never thought I'd write: "The biggest threat to our industry isn't technology. It's what technology is letting us forget." ... read more

Anthropic's AI engine Claude is the latest to change how a browser works. The company now has a built-in "sandbox" browser for its desktop Claude Code app, an agentic coding tool. ... read more

While it has been fun to watch celebrities dance on "Dancing With the Stars," the quality of dancing on the new "DWTS: The Next Pro," raises the bar. ... read more

Behind the inspirational social media posts, luxury brand trips and promises of entrepreneurial freedom sits a workforce running itself ragged trying to satisfy algorithms that never sleep. ... read more

The “K” in “K-beauty” stands for “Korean.” But it should also stand for “kaboom” because Korean beauty product sales are exploding internationally, especially in the US market. America is already the No. 1 foreign importer ... read more

The open web is moving beyond identity-based systems built around audience data to context systems that understand who a person is, where they are, what surrounds them and what’s happening right now. We already know ... read more

Netflix considers live TV channels; Ofcom tells social media to cool it with the scam ads; and Meta gets weirdly nonconsensual with its AI images. The post Netflix Might Go Linear-ish; One Strike And Ad ... read more

As the 2026 FIFA World Cup nears its conclusion, a parallel broadcast has emerged alongside the official TV feed: creator-led livestreams from inside the stadiums and FIFA fan zones on Twitch and YouTube. This creator ... read more

As the media industry absorbs the massive amount of accounts changing hands in the first half of 2026 — and braces for what could be an equally active second half, with Coca Cola in play ... read more

NASCAR draws roughly half the television audiences it once attracted a decade ago, just as Formula 1 has surged in popularity among American motorsports fans. In response to both pressures, the homegrown racing league has ... read more

After years of watching AI products treat their journalism as a free buffet, publishers have formed a coalition to create a new standard that tracks how AI systems access their content at every step. The ... read more

The advertising industry is being split in two by an iceberg effect, said Ian Whitaker, a research analyst and advisor, PPC Land reports. Visible above the surface are advertisers like Pepsi, Coca-Cola and Unilever, that ... read more

Several New York Times reporters have been subpoenaed after they reported on security concerns regarding the new Qatari-donated Air Force One, the Times reports. The subpoenas, some of which were served at the reporters’ homes, seek to force the ... read more

Media teams have not yet reckoned with the impact of artificial intelligence on search, according to an article in Marketing Dive. Of all consumer searches, 37% are now started with AI tools instead of Google or Bing, ... read more

Google is rolling out a new setting in its Search services called Search Services History, and is using the searches to train AI, Fox News reports. This includes queried files, images that were uploaded, voice searches ... read more

Smart pet tech company Fi's new creative uses Claude, Kling and VEO AI for photorealistic dogs, down to specific breed markings. ... read more

The Senator, who died Saturday, was an influential supporter of Israel, Ukraine and U.S. alliances. ... read more

CANNES, France – Every dollar spent on digital advertising goes on a journey before it reaches the publisher. Along the way, it gets smaller – much smaller. In fact, the advertising supply chain has become ... read more

CANNES, France — While digital advertising serves increasingly personalized content to fragmented individual audiences, out-of-home advertising creates shared brand experiences that bring consumers together — a distinction that grows more valuable as digital fatigue accelerates. ... read more

Patreon has partnered with Cloudflare to block automated bots or "crawlers" from using creators' work published on the platform to train AI models with. ... read more

Minnesota's AG is pressing a federal judge to reject NetChoice's bid to block a new law that requires social platforms to display cigarette-style warning labels every time someone accesses a platform. ... read more

The new floral collection offers a creative outlet for adulting angst. ... read more

The iconic band is inviting creators and a younger generation of fans to partake in a new Roblox game designed to promote the group's new album and six decades of rock-and-roll lore. ... read more

The iconic band is inviting creators and a younger generation of fans to partake in a new Roblox game designed to promote the group's new album and six decades of rock-and-roll lore. ... read more

Zeta Global must face a lawsuit by investors who claim it misrepresented that consumers opted in to the collection of their data, a federal judge said Wednesday. ... read more

Major platforms need transparency to enable viewers of ads to identify when they are generated using AI. Some are driven by global regulations and laws and others by individual companies. ... read more

A year ago, agentic advertising was mostly theoretical. AdExchanger Managing Editor Allison Schiff sat down with Vlad Stesin, CEO and Co-Founder of Optable, to talk about what’s actually changed — and which companies are doing ... read more

You may never have heard of the Election Assistance Commission, but it's the next big chapter in Trump's Election Takeover Playbook. ... read more

The companies that should be testing ChatGPT Ads are the ones with experimental media budget, not brands looking for a silver bullet. ... read more

She will report directly to Global CEO Katrien De Bauw and lead the agency's strategy discipline, based in Los Angeles. ... read more