"Lasting transformation requires the right culture and operational mindset," WPP CTO Anne-Isabelle Choueiri states. ... read more

About 29% of B2B marketing executives admit they aren't confident their GTM efforts drive measurable business outcomes. ... read more

Analysts believe Trump wants to "even the score" - not necessarily only for consumers, but more for media companies. What is behind that? ... read more

"The Audacity" has a lot going for it, including a great script and story, a diverse cast of characters and dazzling locations. ... read more

Earlier this year, datafuelX rehired Dan Aversano, one of the company’s co-founders, to take the helm as CEO. Aversano will lead the company through its next growth phase, which revolves around – surprise, surprise! – ... read more

I’m not a major LLM user, in general, though I often put some generic shopping prompts through the major systems (ChatGPT, Gemini and Claude, namely) to see what comes out the other side. Mostly it ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Benchmarking appeared first on AdExchanger. ... read more

Measurement and performance are expected to dominate convos at upfronts; Tubi doubles down on AI; and Meta takes down ads encouraging anti-Meta lawsuits. The post Primed For Upfronts; How Much AI Is Too Much AI? ... read more

People no longer trust what they see, and the ad industry hasn’t agreed on what honesty looks like in response. Does an AI-generated background warrant a label? What about a synthesized soundtrack? Or does the ... read more

OpenAI launched an ads manager last week — the latest move in its fast expanding advertising business, Digiday has learned. The tool — described by those with access as serviceable and broadly similar in layout ... read more

The ad industry’s latest dernier cri is going in-house. Marketers at major advertisers, such as Pfizer, are pulling generative engine optimization (GEO) expertise inside the tent as their sense of urgency over search’s shifting landscape ... read more

This story was first published by Digiday sibiling Glossy The Converse Chuck Taylor is one of the most iconic shoes in footwear history, and yet the brand that makes it has been struggling.This is a ... read more

Meta is removing ads posted by attorneys who seek to recruit new clients for social-addiction lawsuits, Gizmodo reports. The ads are being pulled from all of Meta’s platforms. The company suffered two consecutive defeats in ... read more

A federal judge in Washington has ruled that the Pentagon violated his order to restore access for New York Times journalists, The Washington Post reports. In addition, U.S. District Judge Paul L. Friedman said that ... read more

OpenAI expects to  earn $2.5 billion in advertising revenue in 2026 and $100 billion by 2030, Yahoo Finance reports, sourcing Axios. This is based on the assumption that OpenAI’s products will have 2.75 billion users by ... read more

The National Football League is being investigated by the U.S. Justice Department over possible anticompetitive tactics that could be harming consumers, The Wall Street Journal reports. This is happening amid complaints that watching football is too expensive. ... read more

TikTok will invest around $1.2 billion in a new data center in Finland, where it will store the platform's European Union user information separately from China due to global privacy concerns. ... read more

By connecting their Wix websites directly to TikTok for Business, brands are invited to create, manage and optimize ad campaigns in one unified space while receiving ad signals and performance data. ... read more

Website visits that ChatGPT sends to other sites grew in January 2026 vs. the same year-ago period, but at least one plateau was identified during the year. ... read more

Website visits that ChatGPT sends to other sites grew in January 2026 vs. the same year-ago period, but at least one plateau was identified during the year. ... read more

Website visits that ChatGPT sends to other sites grew in January 2026 vs. the same year-ago period, but at least one plateau was identified during the year. ... read more

An injunction banning Perplexity's shopping agent from Amazon is "antithetical to foundational principles of the open internet," the Electronic Frontier Foundation, Mozilla and others argue in a friend-of-the-court brief filed Wednesday with the 9th Circuit. ... read more

An injunction banning Perplexity's shopping agent from Amazon is "antithetical to foundational principles of the open internet," the Electronic Frontier Foundation, Mozilla and others argue in a friend-of-the-court brief filed Wednesday with the 9th Circuit. ... read more

Advertising is now attempting to make the switch from traditional to generative AI - regardless of how much it will cost Amazon, brands and consumers. ... read more

Arkansas has asked a federal appeals court to allow enforcement of a law that would prohibit social media platforms from using algorithms or design features that could "cause" a user to commit suicide, buy drugs, ... read more

A full 80% of consumers say they want more video from brands, yet only 13% say they actually get it regularly. ... read more

Chad Sollis, Chief Marketing Officer, AudioEye AI has given marketers something they’ve wanted for years: speed. Landing pages that used to take weeks now take minutes, and product content scales without headcount.  That’s genuinely good ... read more

We will need to look to many fields to find the foundational training that will give our future AI talent the tools for success. ... read more

Prediction platform Kalshi has now struck a sponsorship-content deal with Fox Corp. for Fox News Channel, Fox Business, Fox Weather and Fox Nation - adding to its list of other network deals. ... read more

The mission is to enhance Volkswagen's digital presence as a desirable brand. ... read more

It's been a year since I first began asking industry execs to predict how much ad spending will be targeting AI agents in five years. Here's what they're saying now. ... read more

Every company wants an AI-powered product. So what do they all look like? From A/B testing and media optimization to agentic interfaces for customers, we give a rundown on AI’s most popular applications in ad ... read more

Brands that advertise on all nine streaming platforms contribute 34% of all streaming TV ad spending in the U.S., according to a MediaRadar study, eMarketer reports. This is not a static picture, but an expanding ... read more

Podean, a large independent global agency focused on helping brands expand internationally across marketplaces, acquired Amerge, an Amazon Ads expert. ... read more

When Apple launched AppTrackingTransparency (ATT) in 2021, access to deterministic identifiers fell sharply as roughly 80% of users opted out of tracking. User-level feedback loops became sparse and biased, and iOS performance marketing shifted into ... read more

In "Malcolm in the Middle: Life's Still Unfair," the lives of Malcolm and his family are seen 10 years after we last saw them. ... read more

European TV has never been an easy market for buying or selling advertising. Much like the US TV market, national broadcasters still dominate in Europe, but their content is spread across different languages, currencies and ... read more

Priced Out For many online advertisers, product prices and ad budgets are flip sides of the same coin. Is a brand better off discounting prices by $1 or spending $1 more per purchase on ads?  ... read more

As the Possible conference heads into year four when it opens for business on April 27, it will not only practically double its footprint but it’s expecting close to 20% more attendees than in 2025 ... read more

Arc XP, The Washington Post’s publishing platform arm, is making it easier for publishers to turn AI bot traffic into a revenue stream, thanks to a new integration with TollBit that helps publishers block scrapers ... read more

This week’s Media Briefing will dig into the growing alarm among publishers, as execs warn behind closed doors that third-party web scrapers are quietly fueling an AI marketplace they’re largely shut out of. ... read more

Rather than sponsor sports leagues and clubs, advertisers like State Farm, Nissan, Google and Ford are putting themselves in the role of ringmaster and producing their own branded content built around sports fandom. Ford Bronco ... read more

This story was first published by Digiday sibling Glossy Another beauty brand is stepping into the sports arena. On Wednesday, Ipsy announced a new partnership with the WNBA as the official beauty partner of the ... read more

Rather than sponsor sports leagues and clubs, advertisers like Nissan, Google and Ford are putting themselves in the role of ringmaster and producing their own branded content built around sports fandom. Ford Bronco has been ... read more

American Public Media has launched a digital audio network called Inform Media Network in partnership with 33 local public media stations, Inside Radio reports. StreamGuys, a streaming service, is supplying the technical infrastructure and intelligence platform Magellan ... read more

AMC Networks has rebranded itself as AMC Global Media, effective Wednesday, according to The Hollywood Reporter. AMC hopes  to distinguish itself at a time when TV networks are less important to the strategic priorities of their parent ... read more

"March was dominated by basketball, and auto advertisers were front-and-center with it," says iSpot.tv's Stuart Schwartzapfel. ... read more

P&G and the WNBA's tie-up will span marketing, retail and digital channels, as more large marketers ramp up investment in women's sports. ... read more

Paramount President Jeff Shell is departing after whistleblower R.J. Cipriani alleged Shell breached SEC rules by leaking confidential details about a $7.7 billion UFC deal. Paramount executive ... read more

Greece will impose a social media ban on anyone under age 15, with Prime Minister Kyriakos Mitsotakis citing concerns surrounding proper sleeping habits, anxiety and phone addiction among younger teens. ... read more

Greece will impose a social media ban on anyone under age 15, with Prime Minister Kyriakos Mitsotakis citing concerns surrounding proper sleeping habits, anxiety and phone addiction among younger teens. ... read more

The Svedphone can only call and text, with no internet access, enabling the user to "do more IRL." ... read more

The Trump administration "demanded that Apple and Facebook censor speech -- after repeatedly threatening criminal consequences for anyone associated with online tools reporting ICE activity -- and then boasted the platforms had complied," argue the ... read more

Christian Siebeneck has been named  vice president,  technology & innovation by Public Media Management, TVNewsCheck reports. He will be tasked with supporting PMM’s cloud and master control services across the public television system. Siebeneck most recently was ... read more

Disney and Google are urging a federal judge to throw out a privacy lawsuit brought on behalf of children who allegedly viewed videos on Disney's YouTube channel. ... read more

Anonym partnered with its fourth major publisher in less than one year as Mozilla's privacy-first ad measurement company finds a niche to become a major player in the metrics space. ... read more

If you're only measuring impressions, you're missing most of the value that an influencer campaign creates for your brand. ... read more

All income groups are spending more on luxury, but higher-income households are leading the charge. ... read more

NEW YORK – At the IAB NewFronts, Liane Nadeau, chief investment and media officer at Publicis Groupe’s Digitas North America, made a quiet but notable admission: the old rivalry between direct buys and programmatic is ... read more

That was the question that closed Tuesday's MediaPost upfront panel discussion, but the bigger question throughout might well have been "What's an upfront?" ... read more

SAN JUAN, Puerto Rico — Controlling supply provides access to real-time user intent and behavioral patterns, while optimization approaches rely on cobbled-together attribution data that limits pre-bid decision-making effectiveness. “When you control the supply, you’re ... read more

The upfront was always a bet on where audiences will be. The answer to that question continues to change. ... read more

Microsoft and Publicis Groupe have expanded their partnership to build a full-stack marketing platform that integrates legacy software systems, AI agents and identity-based data. ... read more

Anthropic on Tuesday revealed a cybersecurity project made available to the entire software industry. The company said its revenue run rate has topped $30 billion - up from $9 billion at the end of 2025. ... read more

By 2028, around 20%-40% of spending among Paramount Skydance, NBCU and Walt Disney will be on sports programming, according to one market analysis from MoffettNathanson Research. ... read more

What was the real reason to pull the plug on the deal between OpenAI and Disney? "Compute" power issues or creative copyright and "brand safety" concerns? ... read more

Long story short - "The Miniature Wife" is the opposite of a tall tale. ... read more

The consolidation of news outlets into the hands of a few owners could impact the public’s right to know, CPJ (the Committee to Protect Journalists) states in an opinion. Instead of limiting media consolidation, the ... read more

Liquid Death is known for its irreverent branding and provocative slogans, such as “murder your thirst” and “death to plastic.” Its campaigns also lean into that over‑the‑top vibe. A couple of years ago, the heavy-metal-inspired ... read more

The programmatic supply chain might not be fixable, but that doesn’t mean publishers shouldn’t try. Especially now, when they’re facing what Danny Spears, COO of publisher alliance Ozone, describes as a “perfect storm” of macro ... read more

We used to have a saying at the first agency I worked for: “Money flows to new.”  Back then, “new” meant things like QR codes, mobile video and social media. Then, tech really took off ... read more

A Rough Fortnite Epic Games has had an epically bad couple of weeks. Could ad revenue turn things around? The Fortnite publisher laid off over 1,000 employees two weeks ago, citing lower engagement with its ... read more

This week’s Future of TV Briefing looks at the rare practice of YouTube channels offering TV-style make-goods to sponsors as TV-style shows become more commonplace. Making good Netflix’s video AI tool, OpenAI’s TBPN acquisition ... read more

This story was first published by Digiday sibling Modern Retail Google says its AI-powered ad tools are delivering measurable results for some brands, as the world’s largest seller of ads experiments with new ad formats, ... read more

In the spring of 2006, a young strategist at Digitas named David Dugan was handed an assignment: help figure out what the agency was worth, and what to do about it. The work was ... read more

This is an excerpt from our Digiday+ Research report “How publishers from Dow Jones and Business Insider to People Inc. are approaching AI in 2026,” which explores how publishers are navigating the opportunities and challenges ... read more

The Nashville Predators and Scripps Sports have signed a deal to bring the team’s games to free, over-the-air television, TVNewsCheck reports. The arrangement starts with the 2026-27 season. Scripps will use WNPX, its local Middle Tennessee as ... read more

Amagi has launched an Agentic AI platform called Newspulse that scans VOD libraries and watches live news broadcasts, curating, MediaPlayNews reports. It packagesindividual stories as social-ready clips, news bulletins and vertical bulletins, formats that apparently ... read more

Sony Pictures Entertainment is playing to lay off a “few hundred” employees out of 12,000 that work at the company, Variety reports. This “restructuring” is a strategic choice for growth in franchise strategy and brand extension (including ... read more

From 2023 to 2025, Netflix says, the four most-watched shows and six of the top 10 titles on its platform were kids' program titles. ... read more

TikTok's North American and global brands and agency business head Khartoon Weiss has announced that she will be leaving to "pursue a new opportunity," Just over a week ago, Weiss presented at TikTok's NewFronts event, ... read more

TikTok's North American and global brands and agency business head Khartoon Weiss has announced she will be leaving to "pursue a new opportunity," Just over a week ago, Weiss presented at TikTok's NewFronts event, touting ... read more

The pitch sounds almost too clean: give your ad operations team the output of 15-to-20 people, without hiring a single one of them. For publishers still manually logging into half a dozen ad platforms to ... read more

"SerpApi believes that it is entitled to vacuum up the content that Google pays to license, and sell that content to others," Google writes in papers filed Monday with U.S. District Court Judge Yvonne Gonzalez ... read more

Lee Enterprises will be leaving sometime this year, following USA Today Co. (Gannett) and McClatchy. ... read more

By expanding its partnership with HubSpot, TikTok is now integrated within the platform's marketing hub, to give brands direct onboarding, lead management and measurement capabilities for their TikTok posts and ad placements. ... read more

By expanding its partnership with HubSpot, TikTok is now integrated within the platform's marketing hub, to give brands direct onboarding, lead management and measurement capabilities for their TikTok posts and ad placements. ... read more

This year’s winners highlight how brands are reshaping video and TV through storytelling, collaboration and technology. Campaigns leaned into emotional narratives and creator partnerships to build deeper audience connections, while advances in ad tech and ... read more

This year’s winners highlight how brands are reshaping video and TV through storytelling, collaboration and technology. Campaigns leaned into emotional narratives and creator partnerships to build deeper audience connections, while advances in ad tech and ... read more

LinkedIn on Monday was hit with new class-action privacy lawsuits alleging that it scans users' browsers to learn what extensions have been installed. ... read more

Will Harrington, Chief Revenue Officer, PebblePost CTV doesn’t have a creative problem or even a performance problem. It has a trust problem rooted in measurement. On CTV platforms, reporting mostly centers on metrics that characterize ... read more

NEW YORK – Keiko Mori, head of creative product marketing, North America at TikTok, said the social video platform’s latest ad formats aren’t here to quietly blend in. They are here to make an entrance, ... read more

SAN JUAN, Puerto Rico — Agent-driven transactions that optimize purchases based on price and other factors will disrupt the closed-loop foundation that underpins retail media networks as autonomous systems handle more consumer decisions. “Keep an ... read more

No single ad measurement methodology works well anymore for brands with multiple points of sale. That is why attribution startups and consultants use phrases like “triangulation” to refer to a patchwork approach between multitouch attribution ... read more

The e-commerce giant's video platform accounts for roughly 71.8% of all available streaming programs among the major SVOD players tracked. ... read more

TikTok’s vp, gm of global business solutions Khartoon Weiss is leaving the company on Friday, April 9, according to an internal memo that was shared with Digiday. The memo, which was signed by Weiss and ... read more

Google will update AdSense in a two-phased approach that will begin mid-month. The second phase will be updated in June. ... read more

Direct publisher relationships are appearing more essential for tapping into connected TV benefits by enabling buyer goal identification, KPI alignment, and optimal signal sharing within bid stream data compared to open marketplace alternatives with unproven ... read more

A new marketing intelligence platform helps brands like nutpods address fragmentation by unifying data and inventory across the digital ecosystem. The post Non-Dairy Creamer Brand Nutpods Is Cracking Fragmentation With AI-Powered Insights appeared first on ... read more

Billionaires and other entities have been enamored with the media through the years. In 1996, Microsoft entered into a 50-50 partnership in NBCU's upcoming cable TV news network. ... read more