Patreon has partnered with Cloudflare to block automated bots or "crawlers" from using creators' work published on the platform to train AI models with. ... read more

Minnesota's AG is pressing a federal judge to reject NetChoice's bid to block a new law that requires social platforms to display cigarette-style warning labels every time someone accesses a platform. ... read more

The iconic band is inviting creators and a younger generation of fans to partake in a new Roblox game designed to promote the group's new album and six decades of rock-and-roll lore. ... read more

Zeta Global must face a lawsuit by investors who claim it misrepresented that consumers opted in to the collection of their data, a federal judge said Wednesday. ... read more

Major platforms need transparency to enable viewers of ads to identify when they are generated using AI. Some are driven by global regulations and laws and others by individual companies. ... read more

A year ago, agentic advertising was mostly theoretical. AdExchanger Managing Editor Allison Schiff sat down with Vlad Stesin, CEO and Co-Founder of Optable, to talk about what’s actually changed — and which companies are doing ... read more

Actually, that answer comes from the securities team at NewStreet Research, which capped off a series on OpenAI ad scenarios with that remarkably bullish projection. ... read more

Stagwell's National Research Group finds most AI users don't really know what it is or what its potential is beyond basic search. ... read more

What does it take to sell “media quality” in 2026 when AI is generating the content and helping place the ads? That’s a question that Lidiane Jones, the newly appointed CEO of Integral Ad Science, ... read more

A Google Ads metric that predicts the long-term revenue impact of top-of-funnel campaigns connects early actions like brand searches to expected future sales. When and why should marketers use this metric? Ginny Marvin, Google Ads ... read more

The IAB says measurement standards need a reset that considers video-consumption elements such as sound quality, "skip-enabled" functions and the type of ad formats on that platform. ... read more

The sheer breadth of the categories, shows, platforms and Emmy nominees is a clear reflection of the size of the world of television today. ... read more

The cinematic trope of people stopping to watch the news on a storefront TV display feels pretty out of date today. But sometimes, life can still imitate art. The post LinkNYC Kiosks Have Started Airing ... read more

What does espresso have to do with running clubs? More than you’d think. Turns out, people who run at 6 am need something to get them out the door, and Nespresso wants to be that ... read more

Intuitive Change 2026 has been an eventful year for Intuit’s media business on multiple fronts. In April, the company announced plans to shut down SMB MediaLabs, its ad network for small and local businesses. The ... read more

This story was originally published on sister site, Modern Retail. While The Home Depot is not a sports equipment or sports apparel retailer, its consumer base has given it ample reason to develop a comprehensive ... read more

Marvel has its Avengers movies. Advertising has mediapalooza. Every few years the biggest media budgets get thrown into review, agencies scramble to hold their accounts, and the trade press reaches for the same nickname. And ... read more

Nearly every big platform at Cannes Lions said AI makes creativity faster. Some of them quietly acknowledged that might be the problem. As advertisers use the same AI tools to make ads at scale, platforms ... read more

The World Cup’s quarter final stage is set to bring the sport’s big rivalries into sharp relief.  France versus Morocco. Norway’s Erling Haaland versus England’s Dan Burn. And, of course, Nike versus Adidas. The former’s ... read more

The ad industry seems hellbent on scaling creator marketing. Adding more creators to the roster? That’s the easy part. It’s the infrastructure — discovery and vetting, talent management and content approvals — that’s likely to ... read more

Several media outlets, including The New York Times and the Daily News, have asked a federal judge to impose sanctions on OpenAI, alleging that the firm “chose obstruction” and is hiding evidence in the copyright infringement case now in ... read more

Joe Kahn, the executive editor of The New York Times, said the publication’s rush into video is a “race against time,” and as “as big a transformation as the print-to-digital transformation,” “The Hollywood Reporter writes. But it ... read more

Meta is hitting back at the lawsuit that could result in its paying $1.4 trillion, almost the entire valuation of the company, to California and three other states, Deadline reports. “A sanction of that size has no ... read more

Hostelworld, a social media-powered online travel agent, has appointed Neverland Creative to lead its creative strategy, Decision Marketing reports. The agency has been tasked with developing a new brand strategy and creative platform. The goal ... read more

OpenAI will redistribute some of its agentic browsing features - which were tested in the Atlas browser it is shuttering - across ChatGPT's desktop app and a Google Chrome extension. ... read more

OpenAI will redistribute some of its agentic browsing features - which were tested in the Atlas browser it is shuttering - across ChatGPT's desktop app and a Google Chrome extension. ... read more

Here's what the move toward AI answers actually hands a brand: the model filters before anyone reaches the site. By the time someone clicks, they're pre-vetted. ... read more

"The veneer of legal process applied over the Commission's retaliation against speech disfavored by this administration is so thin that it is nearly invisible," TechFreedom, The Authors Guild and others say in an FCC filing. ... read more

The new partnership is intended to find a direct pathway between advertisers and the broad mobile gaming community, backed by a variety of measurement and ad-buying tools. ... read more

The new partnership is intended to find a direct pathway between advertisers and the broad mobile gaming community, backed by a variety of measurement and ad-buying tools. ... read more

The partnership with SSP PubMatic leverages programmatic ad tech to create a pathway between advertisers and the broad mobile gaming community, backed by an array of measurement and ad-buying tools. ... read more

Along with the research, the WFA is issuing a new handbook designed to help marketers better understand how to get the most out of their media spend and what to do when their array of ... read more

The partner program - intended to help advertisers discover measurement partners deemed trustworthy by Pinterest - is backed by tvScientific, a performance ad platform that allows brands and apps to run CTV campaigns with direct ... read more

A new device created by Meta developers will record a person's spoken words, create a transcript and run the audio through an AI program that picks up what they say and how they say it, ... read more

Netflix needs to learn the lesson older TV companies always understood: how building repeatable behaviors among viewers could build long-term loyalty. ... read more

The IAB has released its Redefining Media Types Standard for public comment, with the goal to define descriptions for digital video products and their associated ad formats that will help define the standard, including CTV, ... read more

Nebraska Attorney General Michael Hilgers plans to ask the 8th Circuit to allow immediate enforcement of a law requiring social platforms to prohibit anyone under 18 from creating accounts without parental permission. ... read more

A study finds that 43% of U.S. consumers would switch their mobile, broadband or TV provider to find a better sports streaming bundle. ... read more

Ask five people in ad tech to define "CTV" – or any other streaming-related three-letter acronym – and you'll get five different answers. The IAB wants to fix that. The post The IAB Wants To ... read more

Google's search engine reached its highest query use ever during Tuesday's knockout-round World Cup thriller, but the company did not share the numbers. ... read more

For years, algorithmic decisioning lived on the buy side — inside DSPs that only ever saw a fraction of available inventory. Containerization changes that, moving custom AI decisioning models directly into SSP environments and reshaping ... read more

CEO reveals how a simple "ambush marketing" stunt became the brand's most-viewed campaign ever -- and a new cultural playbook. ... read more

From avoiding AI slop to achieving show-level transparency on a CTV buy, we talk through how buyers are supercharging performance by focusing on the content where they place their ads. The post Can Content Drive ... read more

The ruling means Bollore Group is not required to make an estimated $9-$10 billion tender offer for minority shares in Vivendi and its spin-off companies. ... read more

Netflix, YouTube, Disney (Disney+, Hulu, ABC, ESPN) and existing media partners Fox Corp. and NBCU's Telemundo could be contenders for upcoming FIFA World Cup contracts. ... read more

Dropping on Netflix on Thursday with all eight episodes, "Little House on the Prairie" could be the most attractive new series of the year. ... read more

Publishers have long been told their content and first-party data are their most valuable assets. And, as the agentic AI craze takes hold, publishers have been inundated with advice on how to adapt these assets ... read more

People want AI's benefits, fear its mistakes and increasingly expect companies to explain what their systems are doing. ... read more

Getting attention is one thing. Knowing how much of it an ad needs to drive brand recognition is something else entirely. Attention intelligence platform xpln.ai is making it its business to know the difference. The ... read more

Everybody wants a bite of next year’s FIFA World Cup; Warner Bros. Discovery ventures into the Amazon; and ChatGPT has its favorite influencers just like we do. The post Two Broadcasters, One Cup; Handing ... read more

Sky’s deal for ITV looks set to fundamentally reshape the U.K. media industry. Two of the country’s biggest broadcast players will operate under the same umbrella with a combined business spanning 40 million viewers a ... read more

Less than three weeks after officially launching in the U.K., OpenAI is looking to expand its ad pilot across Europe, accelerating the international rollout of its ad business. The company is currently looking to hire ... read more

This week’s Media Briefing looks at how AI crawlers now reach publisher content, one year after Cloudflare’s default bot changes. Why the black market scraping economy still wins.  Netflix strikes video licensing agreements ... read more

Earlier this month, Digiday+ Research reported that advertisers are embracing AI for social media and retail media marketing. However, advertisers are slower to adopt AI for influencer and CTV marketing. This is according to a ... read more

The City of Boston has  joined a lawsuit against several social media companies, including Meta, TikTok, Snapchat and YouTube, claiming that their addictive features are creating a youth mental health crisis, NBC Boston reports. “Social media ... read more

Lego, believing that it sometimes pays to show a physical product rather than an image, has transformed Shanghai metro stations with a replica of the new supercar, Technic Koenigsegg Sadair’s Spear, utilizing 4,104 pieces, Creative Blog reports. Most people ... read more

The Daily Wire, a conservative-leaning digital media company, is selling its Jeremy’s Razors brand and Jeremy’s Chocolates, to Boreing Media, a new company founded by former Daily Wire CEO Jeremy Boreing, who left the firm last year, Semafor reports. The ... read more

Velocity, an Israeli startup that develops infrastructure for revenue generation and distribution for AI applications, has generated $27 million  in a seed funding round, CTech reports.  The founders, Tal Shoham (CEO), Amir Shaked (COO), and Nimrod Zota ... read more

The review covers all of the company's major brands in the U.S. including QuickBooks, TurboTax, Mailchimp and Credit Karma. ... read more

The first image-generation model from Meta's Superintelligence Labs division, "Muse Image," will soon be integrated into its AI-powered creative ad suite, Advantage+, allowing advertisers to automate promotions via enhanced AI tech. ... read more

The first image-generation model from Meta's Superintelligence Labs division, "Muse Image," will soon be integrated into its AI-powered creative ad suite, Advantage+, allowing advertisers to automate promotions via enhanced AI tech. ... read more

TikTok's "Discover America" initiative will blend digital and real life collaborations with local creators and businesses across New York, Atlanta, Des Moines, Las Vegas, Denver, and Phoenix and various event dates between now and July ... read more

The new generation ChatGPT voice model tries to attract an older generation with three mature woman in a video explaining how GPT-Live built on a full-duplex architecture enables the model to listen, reason and speak ... read more

OpenAI released a video featuring three older women who explain how the new ChatGPT voice model works. OpenAI says it can listen, reason and speak at the same time. ... read more

DuckDuckGo, known for its attention-grabbing ads running across YouTube and streaming TV, will now enable users to block YouTube video ads in its browser. ... read more

The interim guidance outlines nine principles and existing standards and guidelines impacted by them and is part of a path to a major AI-related update coming in the not-too-distant future. ... read more

Virginia's social media law "dramatically restricts minors' access to 'social media platforms,' curtailing their ability to engage in core First Amendment activities on many websites," NetChoice tells a federal appeals court. ... read more

CANNES, France — Creator content has evolved from unpolished user-generated material into sophisticated prime-time programming, transforming how brands approach storytelling partnerships. Still, brands and agencies are still figuring out how best to connect creators and ... read more

CANNES, France — Three decades after digital advertising disrupted traditional media, artificial intelligence is triggering an equally fundamental rethinking of measurement frameworks, supply chain architecture, and the role agents play in mediating brand-consumer relationships. “If ... read more

Ace Hardware advertisers can now manage and run retail RedVest Media campaigns alongside Amazon, Walmart and other major retail media networks following an integration with a commerce network. ... read more

Meta Platforms is seeking to block attorneys general from asking a jury to assess penalties of $1.4 trillion, should the jury find Meta liable for violating state consumer protection laws and the federal children's privacy ... read more

Google has introduced "platform properties" in its Search Console to help website owners and creators understand how their social and video posts perform across Google Search and Discover. ... read more

The agencies winning reviews right now aren't necessarily the ones with the best individual talent, but those that have built the right stack for your needs. ... read more

He succeeds APR (Advertising Production Resources) owner and founder Jillian Gibbs in the CEO post. ... read more

He succeeds Jamie Posnanski, who the company said has returned to the U.S. to "focus on personal commitments." ... read more

You wouldn’t accept paying for a Big Mac (le Big Mac?) and getting a single chicken nugget. But that’s essentially what a lot of marketers are doing with their digital ad budgets, says Sameer Amin, ... read more

According to a new study by Reviews.org: "Many viewers are canceling, downgrading, and cycling in and out of subscriptions." ... read more

Sports TV/streaming content is likely to see a major benefit from co-viewing, especially the Super Bowl - with an average 2.4 co-viewing persons, the best single program co-viewing result. ... read more

It has been 20 years since TLC's first successful reality-dwarf series, "Little People, Big World," premiered in 2006. ... read more

Adobe paid $540 million to buy video DSP TubeMogul in 2016 with plans to build a programmatic advertising powerhouse inside one of the world’s largest marketing clouds. But that promise has gone largely unfulfilled during ... read more

This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first time since 2023. The post MFA Ad Spend Is Increasing. Is AI Slop To Blame? ... read more

Criteo In Play-O Two private investment firms, Vista Equity Partners and Quinti Capital, have submitted a bid to acquire Criteo, Reuters reports. Criteo hasn’t reacted to the report publicly, nor have its executives decided on ... read more

At an IAB Europe forecast panel yesterday (July 7), Ian Whittaker — a former City equity analyst who now runs Liberty Sky Advisors — dropped the kind of line that tends to go quiet in ... read more

Related Insights Member Exclusive Ad Tech Briefing: PE firms are eyeing take-private deals but Google’s fate casts a shadow   Subscribe To Read Read More Criteo is the subject ... read more

Another forecast, another reminder that ad spend is running its own race, economy be damned. This time it’s IAB Europe’s latest AdEx Benchmark Report, which clocked continental ad spend up 10.5% year over year to ... read more

This story was first published by Digiday sibling Glossy. Despite competition from some of the biggest companies in the world, including Nike and Adidas, Bandit Running has quietly become one of the most interesting brands in running. ... read more

Meta wrote in a statement issued after a recent BBC investigation found paid ads promoting child abuse on Instagram that it did not "knowingly and deliberately target ads featuring children" and has removed the violating ... read more

Trump Media’s $3.7 billion defamation lawsuit against The Washington Post was thrown out by U.S. District Judge Thomas Barber, the Post reports. The judge granted The Post’s motion for summary judgment, saying that Trump Media “failed to ... read more

Baltimore Public Media and Delmarva Public Media have formed a strategic partnership to expand local journalism across Maryland and the Delmarva Peninsula, WYPR reports. The two organizations will share content, reporting, and resources, but will ... read more

Bloomberg Media will provide content on Muck Rack, a communications platform used by public relations teams, the firms announced, Talking Biz News reports. Bloomberg.com group subscribers will now be able to access Bloomberg reporting within ... read more

Adobe is using its LiveRamp partnership to more directly provide the commerce media segment with its GenStudio content tools, according to an analysis for investors by Yahoo/Finance. The move enriches Adobe’s marketing and creative stack ... read more

Fox, FS1, and digital services posted 30 million average viewers - with another 12 million on Telemundo/Peacock, according to Telemundo. It was the largest Spanish-language U.S. men's team soccer match in history. ... read more

"Social media is addictive and harmful to children," Virginia Attorney General Jay Jones argues in new papers filed late last week with the 4th Circuit Court of Appeals. ... read more

Stagwell has integrated Microsoft Copilot, which is powered by Model Context Protocol. MCP was embedded into the paid-search workflow and can act as a secure connection layer between Microsoft Advertising APIs and AI agents. ... read more

CANNES, France — The advertising industry has gathered on the Croisette once again, debating creativity and whether AI will crush it. Sir Martin Sorrell thinks that’s a distraction from the real story. At Cannes Lions ... read more

Integral Ad Science has appointed Lidiane Jones as CEO, succeeding Lisa Utzschneider who led the company for more than seven years, initiating a leadership transition that reflects how generative AI is intensifying demand for trusted ... read more

Integral Ad Science has appointed Lidiane Jones as CEO, succeeding Lisa Utzschneider who led the company for more than seven years, initiating a leadership transition that reflects how generative AI is intensifying demand for trusted ... read more

Talon was founded in the UK and expanded to the US in 2018. It's been making acquisitions and striking other deals to expand its footprint here ever since. ... read more

Trump claims credit for the retailer's summer rollbacks -- a reversal from May, when he told Walmart to "eat the tariffs" instead. ... read more

X is furthering its efforts to encourage and proliferate more original creator-made videos on the app with a new video editor and recording user interface for iOS users. ... read more