"Algorithmically generated personalized feeds are habit-forming, addictive, and cause an array of harms to children," California Attorney General Rob Bonta argues in papers filed Tuesday with the Ninth Circuit Court of Appeals. ... read more

NEW YORK — Most brands approach creator marketing by identifying reach and working backward to a message. Bar Keepers Friend starts somewhere else entirely. “We really start at something that sits above where the investment ... read more

Google will partner with Unity Software to develop an AI-powered gaming platform that will guide creators to better understand what's needed to build an interactive game. ... read more

Prior to her appointment,Renee Chez spent most of her 26-year ad career at Cramer-Krasselt. ... read more

Under Stephan Loerke's helm, the World Federation of Advertisers championed industry self-regulation, organized its ill-fated Global Alliance for Responsible Media, and jump-started advertiser-led, open source cross-media measurement initiatives. ... read more

Everyone at McKinsey is nervous, and agencies should be, too. Because the generalist pitch (“We’ve seen a bit of everything and here’s a deck about it”) is up against AI models that have read everything ... read more

CBS's new sitcom, "Eternally Yours," shares similarities with "Ghosts" -- starting with their paranormal plotlines. ... read more

The overall television ad marketplace is stagnant. But isn't streaming/CTV still a rapidly growing business? ... read more

Being visible for a brand doesn't always mean consumers will remember the name after seeing it in AI-based search query results, according to research released this week. ... read more

An AI agent can stay inside its budget and still spend too much. It can buy on signals from known sources. It can act within the authority it was given. It can log every decision. ... read more

Agents, Agents Everywhere Agentic media buying is all the rage, including for streaming TV. A new joint effort announced Tuesday will use custom agents to help brand marketers get more from their streaming TV investments, ... read more

Advertising Week New York, a four-day conference that draws nearly 20,000 of adland’s finest, is renowned for on-stage programming tinged with optimism and creator reps angling for their 15 minutes in the spotlight. However, out ... read more

This week’s Future of TV Briefing looks at how Hispanic audiences spend their time between traditional TV and streaming. Televisión Skydance’s leadership lineup, Google’s Hollywood charm offensive and more Televisión I’ve never been ... read more

This story was first published by Digiday sibling Modern Retail. Marketing school was in session at Shoptalk Fall in Nashville, but this time, the students were the teachers. Last week, a panel of five Gen ... read more

Fresh off research showing that ad avoidance isn’t just limited to a set of consumers disgruntled with marketers’ messaging, especially across the TV spectrum, Omnicom Media has partnered with in-content advertising platform Rembrand to craft ... read more

With fuel prices rising and consumer confidence damp, marketers might not be enthusiastic about another round of discounting this fall. Despite that, they’re cranking up media investments with Amazon as the commerce giant stages its ... read more

Analysts are considering what the new deal will mean for brands in the near term - especially scale and reach, and the health of their streaming business. "The question for brands is what all that ... read more

Ad managers are being victimized by a phishing scam that uses fake ChatGPT, Gemini, Claude, and Perplexity sites, Bleeping Computer reports. These sites steal login credentials and multi-factor authentication codes via attacks from browser to browser. The face ... read more

InMobi has launched a tool called Mobius, a unified intelligence system that it says can help firms with their ad decisioning,, Storyboard 18 reports. Mobius assesses advertising availabilities that meet advertiser-defined outcomes. The new system processes 25 ... read more

InMobi has launched a tool called Mobius, a unified intelligence system that it says can help firms with their ad decisioning, Storyboard 18 reports. Mobius assesses advertising availabilities that meet advertiser-defined outcomes. The new system processes 25 ... read more

Starbucks has been hit with a class action lawsuit by consumers who say that drinks advertised as “sugar-free” contain sugar,  TIKR reports. The chain introduced Sugar-Free Vanilla and Caramel Protein Lattes and Sugar-Free Vanilla and Caramel ... read more

The Public Media Bridge Fund has launched a grant program to help public media, Current reports. Organizations that were eligible for CPB funding on Sept. 30, 2025, can apply for grants and other forms of help. Coaches ... read more

Meta Platforms users who alleged they were victims of "pump-and-dump" investment scams advertised on Facebook and Instagram are petitioning a federal appellate court to revive their lawsuit against the company. ... read more

Meta is testing a feed option on Facebook that directs some users into a full-screen video experience upon opening the social media app, prioritizing the company's leading TikTok-like short-form video format Reels over written and ... read more

Meta is testing a feed option on Facebook that directs some users into a full-screen video experience upon opening the social media app, prioritizing the company's leading TikTok-like short-form video format Reels over written and ... read more

Mahjong set features tiles that depict various menu items like pancakes, bacon, pies and coffee, along with Perkins storefronts. ... read more

Collection includes a transparent peach vest with a spout that can be filled with a beverage, and a built-in straw with which to drink. ... read more

The fragmented media landscape has sent advertisers scrambling for places where consumers actually pay attention. Mobile gaming, it turns out, might be one of the last environments where eyeballs stay still. Half of Americans now ... read more

AI can build a marketing mix model in days. Whether you should believe it is another matter. On this episode of Inside the Stack, AdExchanger speaks with Madan Bharadwaj, Founder and CEO of M-Squared, about ... read more

"In our system, the First Amendment restrains governmental actors and protects private ones," NewsGuard attorney Robert Corn-Revere told federal appellate judges Tuesday morning. ... read more

"In our system, the First Amendment restrains governmental actors and protects private ones," NewsGuard attorney Robert Corn-Revere told federal appellate judges Tuesday morning. ... read more

If advertisers want to get a sneak peek at the future, they only need to look as far as Google DeepMind's multimodal AI model for on-device search introduced today. ... read more

Artificial intelligence may make advertising more efficient, but Terence Kawaja doesn’t think efficiency is where the real money will be made. Kawaja, founder and chief executive of investment bank LUMA Partners, said AI will increasingly ... read more

NEW YORK — Brands are beginning to treat creator marketing the way they once treated digital advertising — as something important that nobody quite knows how to operationalize at scale. The answer, says Tara Walpert ... read more

NEW YORK — Search engine optimization built its playbook around keywords and links. AI-powered discovery requires something different. Brands need a coherent, corroborated story that holds up across every surface where their content appears, because ... read more

Meta is bringing global parental supervision tools to its Meta AI app, enabling parents to monitor and restrict their teens' in-app activity. ... read more

Meta is bringing global parental supervision tools to its Meta AI app, enabling parents to monitor and restrict their teens' in-app activity. ... read more

The expanded services with WBD, Spotify and Yahoo DSP are intended to give Walmart's media arm a larger piece of TV ad dollars through the partnership by giving advertisers a longer reach to Walmart shoppers ... read more

Lower fertility, slower immigration and longer lifespans are helping push the country toward an economy in which older consumers account for an increasingly important share of both people and spending. ... read more

The move follows the company's appointment in September of Liz Rutgersson as CEO of Assembly, who now becomes CEO of the rebranded agency, overseeing both the global operation and the North America region, reporting to ... read more

The visual ads format is being tested in the U.S. in October, with the company also expanding its measurement tools and partnerships as it works with brands to understand suitability. ... read more

TikTok is building out the functionality of two pillars of its ad business - 'Search Ads' and 'GMV Max' - and releasing a new tool that selects and organizes an advertiser's AI-generated creative into a ... read more

If you overlaid the blueprint for all the other "NCIS" shows on top of this new one, everything would align perfectly. ... read more

Andrew Mole, the CEO and co-founder of UK-based agentic AI ad startup pubX, has a theory about why agentic ad tech has a tendency to hallucinate. In his view, it’s not the LLM’s fault. Hallucinations ... read more

Warner Bros. Discovery has a new white paper analyzing the data and methodologies of five top video measurement providers: VideoAmp, iSpot, Comscore, Innovid and Samba. The post New WBD Report Makes The Case For Getting ... read more

Most publishers add SSPs like insurance. More partners means more demand and more demand means more competition for every impression. Or so the thinking goes. But at The New York Times, every ad tech partner ... read more

Food and beverage brands have gone off the rails with choosing trendy social marketing terms over truthfulness. Plus: Horizon Global, the joint venture between Horizon Media and Havas, is not gaining too much traction. The ... read more

Last year, Dhar Mann was just another speaker at AWNY; this year, he’s the main event.  The mega creator is the ad conference’s first chief creator officer, and his job this week is to broker ... read more

Subscribe: Apple Podcasts • Spotify Is Omnicom to the ad industry what The Brooklyn Nets are to basketball? Or maybe Omnicom is more like Blanche Devereaux of The Golden Girls.  On this episode of the ... read more

It’s no secret that the avalanche of advertising that’s descended on consumers in the last decade has sent millions of them scrambling for ad blockers and other ad-avoidance tools. Omnicom Media set out to dig ... read more

Last week, a squabble over one of the most (seemingly) innocuous phrases in the digital marketing canon – that’s “data leakage” – broke out, with the row between AppLovin and Unity formalized by court filings ... read more

S4 Capital has started letting AI agents work for days at a stretch with no one watching them. Some runs go on for 36 to 48 hours and sizable projects can take several days, said ... read more

More consumers are looking to over-the-counter solutions to everyday healthcare needs. In response, marketers working to gain share in the pharmaceutical and healthcare sector are borrowing from the modern CPG playbook and altering their approach ... read more

Skydance has confirmed that CBS News Editor in Chief Bari Weiss and CNN Worldwide Chairman/Editor in Chief Mark Thompson will remain, running separate operating news platforms. ... read more

The broadcast sector saw a dip in the number of jobs last month, according to new counts from the Bureau of Labor Statistics (BLS) Inside Radio reports. There were 328,100 people working at broadcast firms and content ... read more

Senior marketers at large companies continue to aim their ads at the same groups of people even when their budgets go up. Taboola found in a survey that 81% agree that they recycle audiences, PPC Land reports. ... read more

The campaign has seen 275 TV airings since Sept. 22, totaling 314.6 million impressions. A total of 14 networks have aired messaging to date. ... read more

"A Court of Thorns and Roses" is akin to the "Star Trek" of this genre. ... read more

The humble impression may be living on borrowed time. When an AI agent browses the web, compares products and completes a purchase on a consumer’s behalf, what exactly did that consumer “see”? And if no ... read more

Another forecast predicts Amazon's ad revenue will finish at $84B this year. ... read more

An appellate court should reinstate a lawsuit accusing Meta Platforms of monopolizing a market for "personal social networking services," the FTC says. ... read more

TikTok is using this year's New York Advertising Week to unveil agentic commerce and ad tools to advertisers based in the U.S., allowing them to extend their campaigns to hundreds of thousands of third-party apps. ... read more

TikTok is using this year's New York Advertising Week to unveil agentic commerce and ad tools to advertisers based in the U.S., allowing them to extend their campaigns to hundreds of thousands of third-party apps. ... read more

Advertisers have spent years adding more technology to media buying, presumably because the existing technology hadn’t yet produced enough dashboards, acronyms or opportunities to stare thoughtfully at a screen. Agentic AI promises something different. Rather ... read more

NEW YORK — The brands that once felt too small to advertise on television got their taste of sight, sound, and motion through social video. Now they want more. That appetite is driving one of ... read more

Musicians turn vegetables into musical instruments to play a new piece dedicated to Chipotle. ... read more

'Enter Airplane Mode' is the first campaign for the airline under new CMO Sabrina Callahan. ... read more

Brian Monahan, brought on to head up Albertsons Media Collective retail media business late last July, has left the company. Effective immediately, Albertsons Media Collective will now report to CMO Emily Turner. Turner reports to ... read more

ByteDance must face a lawsuit alleging it wrongly scraped YouTube videos to train generative artificial intelligence models such as MagicVideo, which creates videos from texts and images. ... read more

Many factors seem to have impelled the massive surge in streaming activity that commenced around 2015 and carries forward today. It must be conceded that for some consumers the quality of TV programming was an ... read more

An excerpt from soon-to-be-published "Competing at Machine Speed," a new book by Interpublic alum about what the agentic era portends for modern marketing. ... read more

On Friday night at 10:15 p.m., Google and the Department of Justice filed the next round of paperwork that will determine what Google’s punishment will look like in the ad tech antitrust case – the ... read more

The turnaround in the perception of planning's influence comes as advertisers and agencies grapple with consolidation, turnover and the increasing role of AI in the mix. ... read more

Stagwell vice chairman David Sable made his remarks at a Monday morning Advertising Week New York session where he conversed with Cloe Fang, head of partnerships at OpenArt AI. ... read more

TikTok is the latest platform itching itself as somewhere advertisers can buy inventory it doesn’t own, on top of its own. Advertisers, however, want to know what they’re getting in return. The platform launched its ... read more

OpenAI, Grok, Meta, and OpenClaw agents will introduce consumers to agentic commerce this holiday season, driving a major shift in digital marketing. ... read more

OpenAI, Grok, Meta, and OpenClaw agents will introduce consumers to agentic commerce this holiday season, driving a major shift in digital marketing. ... read more

I'm increasingly skeptical that the binary question -- "Did you use AI to write this?" -- tells us very much. ... read more

The duck-loving effort is the brand's latest move to turn its Detroit vibe into an American luxury brand. ... read more

Mobile data is the lifeblood of the digital out of home (DOOH) ad market. And T-Mobile sees an opportunity to infuse the market with better targeting data and, eventually, new measurement capabilities. T-Mobile Advertising Solutions ... read more

Comcast says traditional TV has 71% 'unique' reach, with streaming at 21% reach. The report also notes there is 8% overlap of TV and streaming. ... read more

A new CBS drama that pits a trio of Davids taking on the Goliaths of Silicon Valley taps into fears and resentments that ordinary people hold about Big Tech and the billionaires who run it. ... read more

Generative AI now hands businesses like OpenAI and Anthropic - newcomers supporting smaller brands - the creative power and optimization tools of a full-service Madison Avenue agency. ... read more

Disney executives are frank about the tough market conditions, which took down CBS' 'Late Show with Stephen Colbert' earlier this year, according to senior network execs. ... read more

A study by Kroger, Vidmob, and MMA Global examined whether predictive creative scoring can improve ecommerce outcomes by statistically identifying creative attributes driving increased sales conversions. ... read more

The collection, structuring and analysis of creative decisions for advertisers isn't a technological obstacle, but organizational plumbing is. ... read more

Generative AI now hands businesses like OpenAI and Anthropic - newcomers supporting smaller brands - the creative power and optimization tools of a full-service Madison Avenue agency. ... read more

Disney executives are frank about the tough market conditions, which took down CBS' 'Late Show with Stephen Colbert' earlier this year, according to senior network execs. ... read more

The tension between using AI to automate tasks and using it to augment talent is becoming a central strategic question for creative leaders. The temptation to let machines take over is understandable. Nine in 10 ... read more

Since OpenAI started selling ads in ChatGPT in February, advertisers have kept coming back to the same complaints: they can’t measure the ads properly, they don’t have enough formats to work with and there isn’t ... read more

Mitra9's marketing strategy revolves around education and transparency to ensure that its consumers understand the effects of kratom and kava beverages. The post How Mitra9 Advertises In A Regulated Industry Rife With Consumer Mistrust appeared ... read more

Buyer beware: The sins of digital display and the reckoning of impression viewability are coming back to haunt the podcast advertising industry.  I stopped buying display advertising in 2016, and viewability was a big part ... read more

OpenWeb files for bankruptcy; consumers lean into agents buying; and there’s a new streaming service in town. The post The Comment Section Dies A Second Death; Consumers Aren’t Sold On Shopping Agents appeared first on ... read more

Nobody at Advertising Week New York this week will be stuck for conversation, though to be fair you could have said that about any of the last ten. Organizers claim more interest every year, and ... read more

You know it has been the craziest midterm political season when, under the guise of “U.S. Government,”  the White House — the United States’ federal seat of power — is running a campaign touting President ... read more

Maya Raichoora built her career on short videos that teach people to visualize — the technique she credits with getting her walking again after years in hospital. The videos took her Instagram past 600,00 ... read more

01 Introduction Media agencies are navigating an increasingly complex advertising landscape, as economic uncertainty, fragmented media consumption and rapid advances in technology continue to reshape how brands reach consumers. At the same time, ... read more

Warner Bros.' high-risk film "Digger" stumbled in its box-office debut, and Tom Cruise's star power was not enough to dig it out. The movie pulled in a disappointing $8 million in box-office revenue during its ... read more

"Digger" is WBD's last major film release before being officially combined under the mega-merger with Paramount Skydance, under the new company brand name Skydance Media. National TV advertising for the movie totaled $8.5 million, according ... read more

WBD's last major standalone film release before the merger with Paramount Skydance bombed in its debut, and even Tom Cruise's star power was not enough to dig it out. ... read more