A decision against X looks technical on the surface but is a road map for future censorship. ... read more

Google will launch a major storytelling blitz for Gemini in a Super Bowl ad as part of a campaign spanning TV, online video, social, out-of-home and influencer partnerships. In its earnings call, Alphabet said some ... read more

Gladwell, who was previously M&C Saatchi Performance global CEO, has 20 years of experience in advertising, performance marketing, gaming and global brand strategy. ... read more

Describing Google’s revenue growth has become a problem, it so vastly outpaces the human capacity to understand large numbers and percentage growth rates. As the company reported total revenue for Q4 of $113.8 billion on ... read more

Berentson was previously managing director at Stagwell's Code and Theory for a decade and where he is credited with helping build the agency into a global force. ... read more

The new tools help agencies track costs, schedule studio space, make real-time budget adjustments, and more. ... read more

Tubi now has access to Nielsen's Audience Measurement and Streaming Platform Ratings; National TV research and Ad Intel services. ... read more

Outlier Media has pioneered a new journalistic model — one that it is collaborative and community focused, Columbia Journalism Review writes. It was started in 2016 by Sarah Alvarez, a former civil rights lawyer, as an ... read more

What will this year's morning-after Super Bowl TV Blog look like? ... read more

In podcasting, knowing how your audience stacks up against the competition has always been a bit of a guessing game. And BBC Studios, the content production arm of the British public broadcasting corporation, was tired ... read more

As advertising has become increasingly obsessed with “outcomes,” nearly every channel has been re-cast as a performance channel. CTV is no exception.  Now, “Performance CTV” has emerged as a convenient shorthand that oversimplifies how television ... read more

The Seattle Seahawks and the New England Patriots aren’t the only ones focused on their performance. Marketers are running their own plays during and after the Super Bowl, seeking proof of performance from their streaming ... read more

Has Fox One Won Yet? Fox is still finding its footing in the streaming era. It didn’t operate its own streaming platform until this past summer, with the launch of Fox ONE, and, unlike Disney ... read more

Between the Super Bowl, Winter Olympics, March Madness, NBA All Star game and soccer’s World Cup, the sporting planets are aligned for a blockbuster media season through this summer. Media owners and broadcasters (especially NBCU, ... read more

The agency whisper network has done more to brief marketers on advertising inside OpenAI’s ChatGPT than the company’s own ads team – a sharp bit of irony for a platform built to have all the ... read more

Super Bowl spots and Cannes Lion-winning campaigns hog the spotlight in agency sizzle reels, but the work that runs on Instagram, Walmart or Instacart is what keeps the lights on. And demand among advertisers for ... read more

Super Bowl ads seem to be going the way of holiday ads. Brands are rolling out teasers and full ads earlier and earlier every year.  At this point, pre-game rollouts have gone from a brand ... read more

This week’s Media Briefing will explore how a strong Q4 of 2025 gave publishers’ advertising businesses momentum, even as AI and traffic shifts force them to rethink where they can unlock future growth. Publishers ... read more

Related Insights Advertising around Politics As Trump returns to the White House, media buyers clamp down on brand safety Read More Hearst is adopting a new approach to ... read more

GenZ is more likely than people in older age categories to watch entertainment/celebrity/music on TV or video streaming online, Civic Science reports. They also will subscribe to health and fitness content. And while 25% are ... read more

GenZ is more likely than people in older age categories to watch entertainment/celebrity/music on TV or video streaming online, Civic Science reports.They also will subscribe to health/fitness content. And while 25% are paying more attention ... read more

The Washington Post decimated its sports, local news and international teams with a widespread round of layoffs on Wednesday, affecting 30% of its staff, including 300 of the 800 journalists in the newsroom and some people ... read more

YouTube's full-year revenue surpassed $60 billion in 2025, exceeding Netflix's reported revenue of $45.18 billion for the same period. ... read more

YouTube's full-year revenue surpassed $60 billion in 2025, exceeding Netflix's reported revenue of $45.18 billion for the same period. ... read more

AI will be used to create near-real-time engagement on social media, capturing images that can be quickly distributed to followers on each platform. ... read more

Fandom has named former Facebook and Twitter product leader and Signal board member Jay Sullivan as its new CEO as the company looks to evolve its platform via AI integration. ... read more

For years, People Inc., formerly known as Dotdash Meredith, has been preparing for Google search referral traffic to dwindle down to zero. Well, it looks like we’re about halfway there. The company lost 50% of ... read more

PALM SPRINGS, CALIF. – Nielsen is pushing to broaden how the industry views the company, positioning itself not just as a ratings provider but as a full marketing intelligence partner, according to Peter Naylor, chief ... read more

Days after French police raided X's Paris offices, Elon Musk's social media platform and company xAI are now under further investigation by the U.K. Information Commissioner's Office in relation to X's Grok AI chatbot. ... read more

LAS VEGAS — Buyers can now verify connected TV purchases at the show level, seeing specific line items, CPMs, impressions, and total media spend rather than trusting that budgets allocated toward major television events actually ... read more

Anthropic, the startup behind Claude, took aim at rival OpenAI in its first Super Bowl ad, showing how its AI chatbot can help personalize responses to queries without being a billboard for ads. ... read more

Overall advertising - including results for political advertising - inched up 1.4% to $2.45 billion, with cable TV ad revenues up 6.7% to $491 million. ... read more

Research from Taboola and several universities suggests AI-generated ads perform comparably to human-made ads when humans in ads look real. Here's what the data reveals. ... read more

Bloomberg wants its video content to be easier to find and harder to leave. Instead of betting on vertical video feeds to keep audiences engaged, it has launched a centralized video hub today across its ... read more

Two syndicated talk shows are ending at the end of this year - one popular (NBCU's "Kelly Clarkson Show") and one not so much (Debmar-Mercury's "Sherri"). ... read more

Connected TV advertising has reached a tipping point where impression volume, measurement capabilities, and targeting precision converge to create genuine performance marketing opportunities. “CTV’s finally hit that point of critical mass. So there’s enough impressions ... read more

I am occasionally asked what metric I think is best for keeping track of consumers. There's no hesitation with my answer. It's new home starts. Let me explain why. ... read more

Subscribers dropped 100,000 to 6.2 million year-over-year compared to a loss of 200,000 in the previous Q3 period. Fubo says its ad business will be fully incorporated into the Disney advertising server later this month, ... read more

Fox Corp. beat Wall Street expectations in the second quarter, due to strong advertising demand at its news and sports networks, Reuters reports. The company also achieved growth at its streaming service Tubi. Q2 revenue ... read more

Marcel Marcondes, global chief marketing officer, AB InBev Global, has been named the inaugural jury president for the Creative Brand Lion. ... read more

A bill that would require mental health warning notices for social media users has been introduced in the Illinois legislature. The Mental Health Warning for Social Media Act would mandate a pop-up explaining the risks ... read more

CloudX – a startup co-founded by the guys who co-founded MoPub and MAX – is using LLMs agents, “intelligent monetization” and a trusted execution environment to make the mobile ad stack behave more like programmable infrastructure than ... read more

Facing financial shortfalls, PBS is rolling out its biggest gun to drive viewership to its streaming platforms and restore the luster of "Masterpiece" on Sunday nights. ... read more

The Amazon streaming platform is projected to spend $3.8 billion in 2026, taking the top spot from DAZN, which had it for years. ... read more

The Mountain West sports conference has reached media rights agreements with CBS Sports and Fox Sports for six years and the CW Network for five years, resulting in the largest  distribution plan in its history. Mountain ... read more

In addition to the campaign, Publicis' Working With Cancer unveiled a new AI Coach designed to help employers better tailor support to individual employed survivors. ... read more

Marketers claim they want control over creative production, but the moment a new AI tool hits the scene, they’re suddenly all about convenience. AI video ad platform Airpost, which launched last month, does its best ... read more

Marketers claim they want control over creative production, but the moment a new AI tool hits the scene, they’re suddenly all about convenience. AI video ad platform Airpost, which launched last month, does its best ... read more

With so many video and digital media channels converging, is there even such a thing as a dedicated TV buyer anymore? Carat US Chief Investment Officer Carrie Drinkwater certainly doesn’t think so. The post ... read more

With so many video and digital media channels converging, is there even such a thing as a dedicated TV buyer anymore? Carat US Chief Investment Officer Carrie Drinkwater certainly doesn’t think so. The post ... read more

On stage, IAB CEO railed against AI companies. “Every single company that is training and building these AI tools without compensating publishers is free riding on their investments,” he said. “Free riding isn’t just unfair. ... read more

On stage, IAB CEO railed against AI companies. “Every single company that is training and building these AI tools without compensating publishers is free riding on their investments,” he said. “Free riding isn’t just unfair. ... read more

GDP vs. ROI One long-standing concern among investors is that ad-dependent businesses – even the largest ad platforms – are tethered to the economy. When growth slows, advertising budgets are among the first to be cut. But, ... read more

Lego is building up an in-house programmatic media buying team and hiring programmatic experts in the United States and Denmark. It’s among several advertisers currently deepening in-house media benches. The brickmaker advertised for five programmatic ... read more

The Super Bowl — arguably the industry’s most coveted ad opportunity — is back this Sunday. Already, advertisers have shelled out up to $8 million for a 30-second spot. Notably this year, marketers are also ... read more

This story was first published by Digiday sibling Modern Retail Target’s response, or the lack thereof, to the growing presence of U.S. Immigration and Customs Enforcement in Minneapolis has become yet another PR crisis for ... read more

This week’s Future of TV Briefing looks at how agentic AI can enable TV networks to automate the sales of complex linear TV ad packages. ‘Premium automation’ Disney’s next CEO, YouTube’s TV measurement issue, ... read more

On Jan. 21, YouTube CEO Neal Mohan released a lengthy blog post about what creators can expect in 2026, outlining upcoming changes poised to drastically affect creator experiences on the platform.  The changes show just ... read more

The Department of Justice and 38 states on Tuesday appealed a judge's order sanctioning Google over antitrust violations. ... read more

With 62% of women planning to watch this year's Super Bowl, beauty companies are fine-tuning brand-savvy plays. ... read more

lAS VEGAS – The quest for meaningful audience metrics in the CTV space continues to challenge advertisers and media companies alike. Could behavioral intent data hold the answer to proving advertising effectiveness? By analyzing real-world ... read more

Microsoft is moving its publisher AI content marketplace pilot beyond the initial pilot phase, laying the groundwork for a broader ecosystem to connect publishers with a growing set of AI builders looking to license premium ... read more

A federal judge has rejected Google's request to vacate a jury verdict requiring the company to pay $425 million for allegedly violating collecting mobile users' analytics information after they attempted to block data collection. ... read more

U.S. publishers including Business Insider, Conde Nast, Hearst Magazines, People, The Associated Press, USA Today, Vox Media and others are early adopters and developers of the project. ... read more

"The complaint alleges that Meta violated Vermont law by 'designing' Instagram to be addictive, but there is no allegation that Meta 'designed' Instagram in Vermont or with features in any way unique to or targeted ... read more

Programmatic has become almost synonymous with opacity. Each platform has its own rules for running ad auctions, which means advertisers and publishers often don’t know what’s happening behind the scenes. To shine a light into ... read more

It might be an anachronistic and naive throwback to a more idealistic time, but it's still very much a part of the online information ecosystem. ... read more

Consumers are more valuable long term when they search and discover a brand through an AI engine. Results are more personalized and have been shown to boost average order value by guiding shoppers toward higher-value ... read more

Upcoming Events: March Convergent TV World March 5-6, 2026 | The Times Center, NYC Convergent TV Awards Gala March 5, 2026 | The Times Center, NYC May AdExchanger’s Programmatic AI May 18-20, 2026 | Park ... read more

LAS VEGAS — Amazon’s nearly total reach — 90% of U.S. customers across authenticated devices — means that advertisers can tell personalized stories that follow consumers throughout their day, from users’ Ring doorbell deliveries to ... read more

The winners of this year’s Digiday Media Awards Europe reflect a shift toward experiences that are participatory, connected and built across ecosystems rather than single channels. Digital campaigns increasingly crossed into the physical world, while ... read more

The winners of this year’s Digiday Marketing and Advertising Awards Europe demonstrate how data, technology and culture can converge to drive impact. Winning campaigns used real-time signals and advanced analytics to shape messaging and deliver ... read more

The Google-owned distributor of cable and broadcast channels shows strong mental advantage in live sports, morning news and the familiar 'TV is on in the background' use case. ... read more

Developed in collaboration with experiential and creative agency DE-YAN, The "Luma Dream Brief" challenges creatives to use Luma AI's platform to create "fully realized" commercials for Luma itself. ... read more

Susan Leland, director of audience insights, NPR In an increasingly fragmented media landscape, optimizing ad spend to ensure both maximum reach and meaningful engagement has become a critical challenge for brands. Brands often suffer from ... read more

Nielsen wants to make it easier for media buyers and sellers to tell when multiple viewers are watching something together. The measurement firm announced on Tuesday that it is piloting a new measurement approach during ... read more

Nebraska Public Media of Lincoln, Nebraska is acquiring Omaha’s KOO-FM and will convert it to non-commercial public radio, Nebraska Public Media reports. Nebraska Public Media’s programming will not be available in Omaha via a dedicated ... read more

Charter Communications made rare improvement recently in its business by combining its traditional video subscriber business into its more popular streaming-centric business. ... read more

The pilot program features a "new methodology enhancement." ... read more

Hour Media has acquired the assets of Sale Lake, Utah Bride & Groom and Utah Style & Design from JES Media, Salt Lake magazine reports. Hour Media, which specializes in city,, regional and lifestyle publishing, will focus on enhancing client service, ... read more

Media mix modelers should consider as-run radio as a new channel instead of equating radio ROI with historical benchmarks, former Procter & Gamble media analyst John Fix argues in a blog post, according to Radio ... read more

The Detroit Tigers and eight other MLB teams are leaving Main Street Sports Group, Detroit Free Press reports. The teams include the Cincinnati Reds, Kansas City Royals, Los Angeles Angels, Miami Marlins, Milwaukee Brewers, St. Louis Cardinals and Tampa Bay Rays. The Tigers are expected to move to MLB ... read more

The Detroit Tigers and eight other MLB teams are leaving Main Streets Group, Detroit Free Press reports. The teams include the  Cincinnati Reds, Kansas City Royals, Los Angeles Angels, Miami Marlins, Milwaukee Brewers, St. Louis Cardinals and Tampa Bay Rays. The Tigers are expected to move to MLB Media, ... read more

The neighbors seen in the scripted Peacock series "The 'Burbs" and the HBO Max documentary series "Neighbors" are decidedly at odds. ... read more

The company grew organically by 5.6% last year and says it expects another strong year of growth in 2026. ... read more

Sell-side platforms have mostly either applauded or downplayed the recent crackdown on CTV resellers. But for smaller, independent CTV publishers, these efforts look less like a clean-up and more like yet another revenue squeeze. ... read more

We are on the brink of an exciting top-to-bottom structural transformation of our industry, with agentic AI reshaping everything from how media is discovered to how it’s planned, bought and measured. But this transformation won’t ... read more

Q4 earnings reports are heating up; Private equity firms get squeamish; and AI data centers are harder to build than ever. The post Hold My Holdco; When Growth Goes Down appeared first on AdExchanger. ... read more

Anyone in marketing gawking at the near-billion price tag attached to TikTok creator Khaby Lame and his deal with Rich Sparkle Holdings isn’t really looking at innovation. They’re witnessing faith. Faith in what this industry ... read more

Traditional TV — let alone a live NFL playoff game — might be the last ad inventory type you’d think to test trying out AI agents against. And yet that’s exactly what NBCUniversal did last ... read more

As the industry gears up for agentic shopping, platforms like OpenAI and Google have been laying the groundwork to begin to make it possible. Most recently, Google launched its Universal Commerce Protocol (UCP) — a ... read more

The U.S. Justice Department’s ruling against Google for monopolizing digital advertising markets has opened the door for publishers to seek compensation for claimed lost revenue. Last April, the court ruled that Google violated U.S. antitrust ... read more

Amazon is laying the plumbing for agentic advertising with the launch of its MCP server in open beta, opening up its ad stack to AI agents. The development was the subject of its flagship announcement ... read more

Join Digiday, Glossy and Modern Retail, at our inaugural AI Marketing Strategies event on Feb. 11 in New York City, where top marketing leaders, including Tree Hut’s Sarah Craig, will discuss how they are using ... read more

Social media has now been around long enough to know it can be an extremely powerful marketing channel, notably for lower-funnel advertisers. Even in the face of eroded signals on what gets them to click.So ... read more

"If we keep the status quo where AI bots can leverage publisher content at will, the internet will become a shadow of itself," IAB CEO David Cohen said Monday at the group's annual meeting. ... read more

"If we keep the status quo where AI bots can leverage publisher content at will, the internet will become a shadow of itself," IAB CEO David Cohen said Monday at the group's annual meeting. ... read more

Musk's rocket and satellite manufacturer SpaceX has acquired xAI, creating "the most valuable private company in the world," according to "The New York Times. " ... read more

In compliance with Australia's groundbreaking under-16 social-media ban, Snapchat announced it has locked or disabled over 415,000 accounts in the region belonging to supposed underage users. ... read more

Paula Despins, VP of ads measurement at Amazon Ads, made the announcement at IAB ALM during her keynote on Monday. She explained how advertisers and partners can use one integration to link custom agents or ... read more