Despite expectations of shoppers turning more to artificial intelligence agents, consumers aren’t discovering new brands through AI. And they aren’t completing purchases through these AI channels either. What they are doing is using it to ... read more

Supply path optimization (SPO) has become industry shorthand for aggressive fee-cutting and stripping out intermediaries. But according to Tom Wolfe, Senior Vice President of Programmatic Strategy and Partnerships at Locality, the ad tech industry is ... read more

Advertisers increasingly have to manage one audience across a fragmented media ecosystem, but the technology and data behind those interactions often remain siloed. This complexity makes it difficult for advertisers to coordinate audiences, creative, frequency, ... read more

The ANA's "cross-media" measurement service plans to expand beyond linear, CTV and online video to include measurement of any and all other media formats, its partners revealed Tuesday at the ANA's Measurement & Analytics Conference. ... read more

Silverstein and his partner Jeff Goodby, two of Adland's brightest luminaries, have spent most of their careers creating work that has shaped brands, entered the cultural lexicon and inspired generations of creatives. ... read more

On YouTube, 63% of YouTube channel sessions from viewers are those from "creators" such as MrBeast, Dude Perfect and Dash Roblox, according to TVision. ... read more

Reddit continues to expand its brand suitability and measurement offerings as it forges a new partnership with ad-verification company Zefr. ... read more

 The US combined with Europe’s five largest ad markets are home to roughly 8% of the world’s consumers. Together, they account for nearly half of global ad spend. It makes sense, then, that most advertising ... read more

Total viewership declines for TV's major awards shows have slowed in recent years, but the trend is still here. ... read more

Marketing mix models (MMMs) deserve the attention they are getting. Used well, they can pull brands out of a measurement culture that still gives too much credit to the click, especially in channels where clicking ... read more

Agencies and marketers discussed the future of AI governance at AdExchanger's Programmatic IO NYC this week. The main takeaway? Expect insurers to play an increasingly important role in managing AI compliance. The post Programmatic IO: ... read more

'Dots,' a competitor to Meta Platform's Muse, debuted this week at OpenAI's developer conference, as the company announced an expanded partnership with Adobe. ... read more

Don’t Hate, Mediate Whenever AppLovin processes a mediation request, that request (which is a packet of data wrapped in a cryptographic protection) includes all sorts of juicy details about the user and device, such as ... read more

Don’t Hate, Mediate Whenever AppLovin processes a mediation request, that request (which is a packet of data wrapped in a cryptographic protection) includes all sorts of juicy details about the user and device, such as ... read more

Beauty brand Cakes Body is betting that it’ll maintain its viral momentum by bringing some of its brand marketing in-house. The TikTok viral brand launched its own entertainment company called Cakes Media last week to ... read more

When viral stars began taking off on social media in the early 2010s, Shira Lazar saw a gap: few outlets were making videos about figures like Michelle Pham and Jenna Marbles. She built multi-platform digital ... read more

This story was first published by Digiday sibling Modern Retail. AI was the hot topic of conversation at this year’s Groceryshop, as executives from Kroger, Giant Eagle, DoorDash and more took to the stage to ... read more

This week’s Future of TV Briefing looks at a new task force being formed by the Coalition for Innovative Media Measurement to tackle the TV ad industry’s measurement currency conundrum. Common currency OpenAI’s creator ... read more

Republicans have led a resurgence in trust in the media, according to a new Gallup survey, The Hill reports. Trust in mass media grew by 5% this year to 33%. This included newspapers, television and radio. Republicans ... read more

Meta achieved strong revenue results in the second quarter, including improvements in its advertising business, but its operating cash flow was almost all absorbed by capital expenditures, according to an analysis by Seeking Alpha. The ... read more

But it's still far from 2010's median of 4 years. Is that because the role is a pressure cooker? Or a springboard? ... read more

Forget the three-hour game. For a growing slice of sports fans, fandom now begins with a 90-second clip on TikTok, a breakdown video on YouTube, or a podcast snippet shared between friends. That shift is ... read more

Snapchat plans to highlight ways in which B2B advertisers can better utilize their budgets and make use of the app as a discovery platform. ... read more

LinkedIn is building on its current Creator Marketplace offerings in attempts to better help brands discover credible creators and relevant content for their on-app campaigns. ... read more

LinkedIn is building on its current Creator Marketplace offerings in attempts to better help brands discover credible creators and relevant content for their on-app campaigns. ... read more

A federal appellate court on Tuesday upheld a ruling that AI company Ross Intelligence infringed copyright by training its legal research service on material owned by Thomson Reuters' Westlaw. ... read more

The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27, which is the latest Apple operating system update. IOS 27 was released on September ... read more

New York, NY (September 29, 2026) — Advertising and ad tech’s most innovative organizations, technologies and leaders were celebrated this week at the 2026 AdExchanger Awards Gala, held at the New York Marriott Marquis in ... read more

For decades, success in entertainment was measured by what audiences watched. Increasingly, it will be measured by what they do next. ... read more

NEW YORK — Performance marketing has operated on a simple premise for 25 years. A search leads to a click, a click leads to a website, and a website leads to a conversion. AI overviews ... read more

Why not further leverage the assets your company owns that interact with people every day, such as delivery trucks, packaging, storefronts and receipts? ... read more

AI adoption feels different to me. I have never had such mixed feelings about a new technology. ... read more

Two of the biggest names in mobile advertising have further entrenched their rivalry in court filings this week, with AppLovin suing Unity. AppLovin has asked the Superior Court of California in San Francisco to ... read more

The CEO's letter to customers arrives amid growing suspicions about personalized pricing, AI and those "helpful" apps. ... read more

Late last year Owl & Co. projected the global microdrama app market outside of China would hit $3 billion, largely driven by video apps ReelShort and DramaBox. ... read more

Roku's latest Video-on-Demand Evolution study finds that 88% of Canadian TV viewers stream content, while 84% of streamers watch ad-supported services at least monthly. ... read more

Newspapers suing OpenAI are blasting the Justice Department's argument that training large language models on copyrighted material is protected by fair use principles. ... read more

When a client asks to see raw campaign data, it can feel like a vote of no confidence. It usually isn't. ... read more

"Whether or not people actually buy through agents - or just search through agents - marketing has forever changed," Shelly Palmer asserted, calling for the creation of bot content distribution networks that will route bot-centric ... read more

The new ad format connects Amazon shoppers with local service professionals on Yelp. ... read more

Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, the company announced at its unBoxed event in San Francisco on Tuesday. As one part of that overhaul, ... read more

Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, the company announced at its unBoxed event in San Francisco on Tuesday. As one part of that overhaul, ... read more

The agentification of Amazon Ads is underway. At its unBoxed ads industry event in San Francisco on Tuesday, Amazon announced a major ad tech overhaul, with its DSP turning into a default agentic chatbot experience ... read more

The agentification of Amazon Ads is underway. At its unBoxed ads industry event in San Francisco on Tuesday, Amazon announced a major ad tech overhaul, with its DSP turning into a default agentic chatbot experience ... read more

Amazon’s dominance in retail media budgets is hardly a surprise, with Madison Avenue observers expecting a push to win similar spend in adland. And at its flagship advertising and marketing conference, hosted this week in ... read more

The company is bringing AI-powered tools to partners, agencies and tech providers that want to build their own AI-powered solutions across the company's ad ecosystem. ... read more

On Tuesday Amazon Ads unveiled new core campaign types alongside a rebranded identity for its agentic ad business. Tuesday's announcement follows a year-long initiative to merge siloed ad tools into one ecosystem powered entirely by ... read more

CBS/MTV's "2026 MTV Video Music Awards" posted a 51% gain to 8.4 million Nielsen-measured average viewers. An estimated $11.87 million in national TV advertising ran on CBS, with another $5.99 million on MTV, according to ... read more

Sponsored agents are the future of AI-native advertising experiences, according to Colleen Coulter, global ad solutions lead at OpenAI. But what do LLMs owe publishers? The post OpenAI Says Sponsored Chats Are The Future – ... read more

The new AMC+ thriller "Kill Jackie" takes its cues from movies, TV shows and music ranging from Clint Eastwood spaghetti westerns to Dusty Springfield. ... read more

Everyone in Ad Land wants to show off their shiny new AI agent. But you can’t do the cool stuff unless you build the data foundation first, says Abbey Klaassan, CEO of independent performance agency ... read more

A survey of 13,000 U.S. marketing professionals has found the median time in office enjoyed by CMOs is down 35% since 2010.  It’s a stark proof of what media experts and agency practitioners have noticed ... read more

Advertisers can now buy YouTube Shorts ads alongside open web inventory; Meta just wants to be wanted; and Meta's Muse shows the danger of blindly trusting AI agents. The post Feeding On Vertical Video; Trying ... read more

A survey released last week found widespread use of AI for campaign optimization, though caution remains around fully autonomous trading, with recent updates to Google’s pricing rules underscoring why publisher control remains paramount. A recent ... read more

Subscribe: Apple Podcasts • Spotify OpenAI has billion-dollar goals for its ChatGPT ads by the end of this year. The question is: Can execs woo advertisers enough to make good on those ambitions? Just seven ... read more

Executives from Condé Nast, Hearst Magazines, USA Today Co., and The Seattle Times will be among more than 300 news publishers heading to Washington D.C. today to press Congress to crack down on “bad bots” ... read more

Hoka’s newest campaign marks its latest attempt to corner the loyalty of running enthusiasts across New York City in the run-up to the city’s marathon in just over a month (Nov. 2). It’s a sign ... read more

Legendary San Francisco adman Rich Silverstein is retiring after 58 years in the industry, the San Francisco Standard reports. As co-founder of Goodby Silverstein & Partners, a Chinatown-based ad agency, he is known for subverting ... read more

Florida Attorney General James Uthmeier has written to five online platforms, including Google, Meta, Reddit, Snap and TikTok, demanding that they stop taking advertising for casinos aimed at state residents, Casino.org reports. “It has come to my ... read more

Meta and YouTube say they will accept advertising for Alex Gibney’s Elon Musk documentary despite The Hollywood Reporter reporting that Meta, YouTube, TikTok and X had all refused to do so, TechCrunch reports. “This was an error and the ... read more

Google will start allowing personalized alcohol advertising on YouTube on Oct. 30, Yahoo/Tech reports, sourcing Meininger’s International. Alcoholic beverages alcohol-related products and alcohol alternatives can be advertised where permitted under state regulations. Previously, Google considered alcohol as ... read more

Podcasters are being offered show-level data on which podcasts are driving sales, thanks to an integration between  Fairing and Podscribe, Net Influencer reports. This arrangement fills in a gap caused by a change in listening habits. Podcast attribution ... read more

With its recently announced Grok Bot in public beta, X has launched a new rewards program asking creators to submit preferred use cases for the company's AI-powered personal assistant. ... read more

Meta will begin selling its AI tools to businesses and developers with its newly founded "Meta Enterprise Platform." ... read more

Reach Live Sports Audiences with Greater Impact Fragmented sports buys can make it harder to reach the right audiences. Inside Live Sports is a report from Nexxen U that provides the insights marketers need to ... read more

It's a live AI creative competition, pairing Huge creative leaders with students from the School of Visual Arts and Parsons School of Design. ... read more

Podcast advertising once required brands to find individual shows, negotiate deals and arrange host-read spots one at a time. It was intimate, bespoke and about as scalable as running a national delivery service with a ... read more

Scope3, a company built to measure the carbon footprint of digital advertising, was renamed to Apostra last week and changed its focus. ... read more

For all of digital advertising’s sophistication, marketers have spent three decades doing essentially the same thing: deciding in advance which static message to put in front of a consumer. Firsthand is built on the premise ... read more

Artificial intelligence can process billions of signals, deploy autonomous agents and tell advertisers what consumers want before consumers have finished wondering why their refrigerator needs a software update. But Sean Black, general manager and senior ... read more

AI-driven traffic to retail sites more than doubled in August and Adobe expects it to jump in November and December. ... read more

California Governor Gavin Newsom has vetoed a bill that would have broadly prohibited businesses from selling or sharing consumers' sensitive data -- including precise geolocation information. ... read more

Donald Graham, former CEO of The Washington Post Company and former Facebook board member, has decided there's something we need to know: Mark Zuckerberg is a good guy. ... read more

The FTC lacks evidence of "a widespread problem warranting economy-wide enforcement policy," NetChoice says. ... read more

Google today introduced a way to buy and measure vertical video space programmatically across channels including platforms, apps and publishers in one platform to centralize media buys. ... read more

The further investment is designed to help expand the company, which also announced the hires of two senior executives: Jared Smith as president and Kristen Elliott as Head of Commercial. ... read more

Retail media doesn't have a measurement problem anymore, making the moment dangerous for brands. Distinctiveness is still possible, but it has to be an active choice by a brand, not a byproduct. ... read more

The U.S. ad market expanded a modest 0.7% in August following two consecutive months of World Cup growth in June and July. Digital's share of ad spending topped 80% for the first time in the ... read more

The open web is done, stick a fork in it. Banner blindness is near universal, search traffic has run dry and publishers are struggling for oxygen. A consensus has emerged in recent years that the ... read more

Data from Luminate shows that existing broadcast TV series had a 75% and 68% renewal rate in 2025 and 2024, respectively. ... read more

A new docuseries about casino operations provides a fascinating look at the problems that can develop in a location that draws thousands of people for gambling, drinking and general carousing. ... read more

Fellow privacy nerds, farewell. After 100 (hopefully) adorkable dispatches, the Data Privacy Roundup is dropping its last mic. This is the final edition, and it’s been a pleasure to ad serve you. But don’t worry. ... read more

Upfluence guides brands through the process of finding and executing creator partnerships using its agentic system, Jaice. The post This Creator Marketing Platform Has Gone Fully Agentic  appeared first on AdExchanger. ... read more

Why AI commoditizes publisher content; credit cards are incorporating brand deals at the expense of exclusivity; and McDonald's launches a media network. The post Why AI Treats Publisher Content As A Commodity; Playing Your Credit ... read more

Eyebrows were raised when Stagwell announced last November it struck a deal with defense and surveillance firm Palantir to build an AI-powered data and audience platform. But Stagwell CEO Mark Penn knew Palantir’s CEO Alex ... read more

Related Insights Marketing Marketers bemoan the culture of ‘good enough’ as standards fall amid the AI bubble Read More As many inconsistencies exist across adland that AI has introduced, ... read more

Publishers outlined how they’re preparing for a post-search era by prioritizing direct audiences, diversified revenue and AI strategies that put their journalism (and not the platforms) at the center, at the September 2026 edition of ... read more

With a record-setting $1.2 billion total worldwide for its opening weekend, 'Avengers: Endgame' comes seven years after the franchise's first film, 'The Avengers.' ... read more

With a record-setting $1.2 billion total worldwide for its opening weekend, 'Avengers: Endgame' comes seven years after the franchise's first film, 'The Avengers.' ... read more

NEW YORK — Gen Z may have grown up with smartphones, streaming services, social media feeds and algorithms that know what they want before they’ve finished wanting it. Apparently, they still like radio. That’s one ... read more

Groups uniting under the Block the Merger banner, filed a third-party brief on Friday, opposing the merger of Paramount Skydance and Discovery, Variety reports. This occurred after 12 state attorneys general signed a deal to settle their ... read more

Traffic to media web sites has plummeted over the past year, as Google and other tech giants funnel into AI products that summarize journalism without encouraging users to click through to the source articles, Futurism ... read more

Meta is taking a structurally irreversible gamble worth roughly $200 billion in annual capital expenditure to prove that its AI vision works, BigGo writes in an analysis. The bull side of the argument questions whether ... read more

Meta is taking a structurally irreversible gamble worth roughly $200 billion in annual capital expenditure to prove that its AI vision works, BigGo writes in an analysis. The bull side of the argument questions whether ... read more

A bill that would require automakers to include AM radio in new passenger vehicles has been passed by the House of Representatives, WTVB reports. The bipartisan AM Radio for Every Vehicle Act was supported by ... read more

Local advertising has always traded on reach. What’s changing is the precision with which local brands can now find their audiences. But as with all advertising, the details depend on the measurement infrastructure. “Relevancy is ... read more

Trying something new here. In the old days we would have called it a "reporter's notebook." Let's start with Smartly's Laura Desmond and see where we end up. ... read more

The retail shelf has always been competitive. AI is making it smaller. “AI is showing a smaller selection of products to consumers than they would see if they were walking down the aisles of the ... read more

The New Mexico jury's verdict came after a two-week trial that largely focused on the Cambridge Analytica debacle. ... read more

A recent proposal that would require companies to disclose their use of personalized pricing in some circumstances "will create confusion and uncertainty," ad industry groups told the FTC Friday. ... read more