People Inc.’s CEO Neil Vogel said the company won’t block Google’s crawlers — not because execs don’t want to, but because they don’t want to lose out on any potential referral traffic. In a company earnings ... read more

When the largest players in the ecosystem start certifying supply -- sharing demand signals upstream, and pre-qualifying paths before the bid -- they are highlighting something important: the open auction, on its own, has limitations. ... read more

Global household appliance marketer SharkNinja has appointed WPP Media to handle its media account in India.  Agency Wavemaker will lead the brand’s end-to-end media strategy, planning and investment across digital and offline channels. ... read more

CANNES, France — The company that invented the soap opera is now modernizing it for vertical video and grocery store screens. Procter & Gamble has partnered with Albertsons Media Collective to launch “Rico’s Tacos,” an ... read more

CANNES, France — Search used to surface the top results through infinity. Agentic commerce surfaces one. And most retailers have not yet built the product content infrastructure needed to be that winner. “Consumers’ expectations are ... read more

CANNES, France — AI may be moving at warp speed but Ted Flanagan, vice president of customer success and solution engineering at LiveRamp, thinks marketers should resist the urge to chase every shiny new model. ... read more

Think of causal modeling like scientifically-backed fortune telling. It looks at whatever data is available and uses that to predict what’s going to happen next. It’s casual modeling that’s at the core of AI ad ... read more

If cannabis producers and retailers were ever to start producing TV commercials, what would they look like? ... read more

For all the talk about precision and personalization in programmatic, the decisioning is often still stubbornly one-size-fits-all. That’s the main insight behind Chalice AI, a custom algorithm startup that lets brands bring their own models ... read more

Both U.S. and worldwide digital out-of-home ad-spending growth, which dipped last year, are poised to expand more than 15% this year, according to PQ Media's new forecast. ... read more

What Are You Holding? Agency holding companies haven’t lost their taste for M&A. Problem is, the ad industry is running short on consolidation options. So holdcos are starting to look for targets beyond the traditional ... read more

After the runaway success of creator-led films this year, Hollywood is hungry for creators and is looking to gobble up more and more of their IP. But the Backrooms and A24 copyright show there could ... read more

“Stealth crawler” sounds like something from a sci-fi spy story, but the term has gained momentum with recent legislation trying to crack down on these web crawlers. A bill passed in New York last month ... read more

Subscribe: Apple Podcasts • Spotify For years, DSPs and SSPs have been jockeying to control more of the digital ad supply chain. Now, agencies are increasingly throwing their hats in the ring to own more ... read more

The second-quarter earnings call period is often seen as a reprieve from the traditional summer slowdown, for news junkies at least. If nothing else, it’s an opportunity to pore over the books and try to ... read more

In its complaint, Teads states that Google's anticompetitive practices and monopolistic control over the ad-tech ecosystem caused it to lose an estimated 6.88 trillion ad impressions to rival exchanges. ... read more

In its complaint, Teads states that Google's anticompetitive practices and monopolistic control over the ad-tech ecosystem caused it to lose an estimated 6.88 trillion ad impressions to rival exchanges. ... read more

TikTok has agreed to settle three lawsuits filed by young people who allege that social media platforms are designed to be addictive and harm their mental health, Reuters reports. These cases are among thousands of ... read more

Myspace, the once-popular social media platform, is going to be relaunched with a new vision following 20 years of decline, Fox Business reports. The owners, Tim and Chris Vanderhook, are planning the relaunch, for which ... read more

Myspace, the once-popular social-media platform, is going to be relaunched with a new vision following 20 years of decline, Fox Business reports. The owners, Tim and Chris Vanderhook, are planning the relaunch, for which there ... read more

UK and U.S. consumers spent nearly 11 hours a day consuming media, sometimes using multiple or services at the same time, according to new research from Ampere Analysis, NCS reports. Gen Alpha, those in the ... read more

Midwich and Resi Media have formed a strategic distribution partnership in which Midwich will service as Resi’s U.S. distribution partner, Commercial Integrator reports. The deal expands access to Resi’s solutions through Midwich’s systems integrators and value-added resellers across the country. Resi ... read more

"Apple is likely to wait until 2027 to unveil its own take on smart glasses," according to Mashable. ... read more

Snap's second-quarter earnings report was strong, showing significant increases in ad revenue, cash flow, and Spotlight video engagement, yet struggles to add users in key business markets, including North America and Europe. ... read more

Many businesses are undermining state privacy laws by not honoring "Global Privacy Control" signals from consumers when their IP addresses indicate they're not physically present in the state. ... read more

It will yield $70 billion in media agency review activity - up from a normal annual average of $16 billion - according to an analysis by ID Comms. ... read more

Snapchat has updated its recommendation systems to deprioritize AI-generated videos across the app's Spotlight video feed, as the ongoing battle between social platforms and "AI slop" continues, ... read more

Google and Meta are urging federal judges to dismiss lawsuits by book narrators and others who allege that their voices were used to develop AI systems or other voice-related technology. ... read more

Voice is getting more attention - especially when AI creates it. Tone and inflection in an ad or video are crucial when trying convey a feeling or emotion. Here what the survey found when prompts ... read more

Lawyer, activist, and friend of mine Larry Lessig talked about the corrosive nature of money in politics, ... read more

If you thought the AI race would produce dozens of equally important players, the traffic data offers a gentle reality check. ... read more

Advertisers rarely abandon platforms over a single bad post. They leave when the surrounding environment starts to feel unpredictable, unsafe, or difficult to defend. That is why brand safety is moving beyond page-level adjacency and ... read more

The "Measuring Visibility in the AI Era" framework supports organic media for brands when consumers use AI-based search engines like OpenAI ChatGPT or Google Gemini to find their products or services. ... read more

The "Measuring Visibility in the AI Era" framework supports organic media for brands when consumers use AI-based search engines like OpenAI ChatGPT or Google Gemini to find their products or services. ... read more

Legacy TV-movie companies may need to move to a "guns for hire" plan - producing TV/movie programming and selling it to big streaming platforms like Netflix, Amazon Prime Video, and Apple TV. ... read more

Based in Columbia, QStrauss Consulting will join Stagwell's lead digital transformation agency Code And Theory. ... read more

Publishers and brands alike are scrambling to show up in AI search responses, and to be described in their preferred ways. But with new AI optimization tools cropping up faster than you can say AEO, ... read more

Publishers and brands alike are scrambling to show up in AI search responses, and to be described in their preferred ways. But with new AI optimization tools cropping up faster than you can say AEO, ... read more

Outfront made a series of appointments including naming Paul Valente vice president-talent acquisition and Kaitlin Kelly vice president-communications. ... read more

A new transparency rule took effect across the EU Sunday. Online retailers, travel groups and ad agencies are among the businesses that rushed to overhaul websites and customer service systems. ... read more

End-to-end agentic ad campaigns are no longer hypothetical; they’re in market. For publishers that have struggled to activate their first-party data, AI agents offer a more automated and bespoke approach to deal curation that wasn’t ... read more

New Jersey’s new data broker law was introduced on June 28. The governor signed it on June 30. Trade groups managed to push the registration deadline back to 2027, but the rest of it took ... read more

"Brand New Day" had the second-biggest opening weekend ever, according to Comscore, at $927 million globally. The last edition of the Spider-Man franchise had a domestic opening of $260.1 million in 2021. ... read more

Big agencies wrestle with offsetting the rising cost of token consumption. Plus: OpenAI shared policies on how brands can apply ad credit to campaigns. The post Tokenizing Tokens; In OpenAI We Trust? appeared first on ... read more

Principal media once again finds itself in headlines, at least in Digiday. That’s because it seems the agency holding companies are throwing any and everything they have at it to try to grow that side ... read more

Brands used to treat creators like media buys, spending ad dollars to rent their audiences. Now, they’re prodding creators to help them shape concepts, influence products and pressure test ideas.  All signs point to a ... read more

This is an excerpt from our Digiday+ Research report “The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku,” which analyzes the ad-supported streaming landscape and its role in marketers’ playbooks. ... read more

ation from President Trump and figures in his administration are forcefully fighting back, in contrast to companies that have made high-profile settlements, The Hill writes. Trump has sued The New York Times, The Wall Street Journal and the BBC within ... read more

A federal jury found that Peloton infringed Japanese electronic company NEC Corp.’s patent rights for content-streaming technology and has awarded NEC $20.5 million, Reuters reports. The case, which is on file with the U.S. District ... read more

A lawsuit has been filed challenging Utah’s new tax on targeted advertising tax, National Law Review reports. The suit asks the Third Judicial District Court in Salt Lake Country to rule the tax is unlawful and unconstitutional. ... read more

Intuit Mailchimp has been hit with a class action suit in Canada for alleged misleading advertising, Global News reports. The suit, which was certified by the Ontario Superior Court of Justice, contends that the company ... read more

CANNES, France — The internet has spent the better part of two decades convincing us that an algorithm knows us better than our spouse, our dog and possibly our therapist. Michelle Denhart has another idea. ... read more

CANNES, France — Connected TV advertising growth is accelerating beyond the simple linear-to-streaming shift as marketers who measure CTV’s true incremental sales impact redirect budgets from branded search, social, and display — a structural reallocation ... read more

The HBO comedian is mocking the gas-station chain's litigious reputation, especially against small businesses with logos featuring cartoon animals. ... read more

Nearly three quarters of Gen Z adults stay in at least half of their weekends each month with 73% say staying in has become their default weekend plan, according to The Harris Poll. ... read more

A federal judge said a Nevada resident can proceed with a privacy claim against LinkedIn over allegations that it collected tracking data from Nevada's Health Link insurance marketplace. ... read more

Reddit can proceed with a lawsuit alleging that Perplexity and data scraper SerpApi wrongly obtained copyrighted Reddit posts from Google's search results. ... read more

Apple's services division, which includes advertising, reached a record of $30.7 billion in revenue for Q3 2026, up 12% year-over-year. Ads were a key growth driver supporting App Store and Music, but services slightly missed ... read more

Apple's services division, which includes advertising, reached a record of $30.7 billion in revenue for Q3 2026, up 12% year-over-year. Ads were a key growth driver supporting App Store and Music, but services slightly missed ... read more

Roblox showed an increase in revenue and cash flow in Q2, with advancements in creator engagement and generative AI capabilities, but struggled to engage its youngest cohort of players. ... read more

Amazon completed its $50 billion investment in OpenAI when it fulfilled its commitment on a remaining infusion of $35 billion promised at the time that the ChatGPT maker met certain criteria. ... read more

Overall U.S. ad spending surged 19%, while national TV ad spending jumped 36% vs. June 2025. The World Cup boost is expected to have a similar impact in July. ... read more

The midsized cable TV network group, including A&E Network, History Channel, Lifetime, Vice TV and others, would now be 100% owned by Hearst. The deal is expected to be finalized at the same time as ... read more

The company, with ambitious expansion plans in Europe, Asia and the U.S., said media now accounts for 40% of its revenue. ... read more

Most robotics companies seem to be focused on building humanoids. And if they’re not humanoid, they tend to resemble other things familiar to us like dogs or cars.There does not appear to be a lot ... read more

The teaser opens on a woman expressing displeasure about a male shopper, with comments such as, "A man is shopping my Instacart, thoughts and prayers," and "Male Instacart shopper, lord help me." ... read more

NBC with its new "Sunday Night Baseball" deal has spiked 51% to 2.5 million Nielsen-measured average viewers, with games airing on the NBC TV Network and Peacock from March 26-July 12. ... read more

Reasons vary, but for many it's financial or avoiding big, alcohol-focused gatherings, according to new research from Stagwell's The Harris Poll and Allison Worldwide. ... read more

Launched in honor of National Breastfeeding Awareness Month, the limited-edition bra evoke's the coconut water brand's tropical imagery and draws attention to the importance of hydration for breast-feeding moms. ... read more

As a tornado struck the station, meteorologist Jordan Ambrose stayed live on the air as colleagues off-camera kept the broadcast going. ... read more

Women’s sports is having a moment as publishers, advertisers and the tech vendors in between try to capitalize on rising viewership. Digital out-of-home is having a moment, too. The post DOOH You Like Women’s Sports? ... read more

Sweetgreen used the World Cup as a marketing opportunity to promote its new wraps. The brand tapped the video advertising startup Atmosphere TV for help running a video ad in those public spaces where people ... read more

Serves You Right The ad industry has found a new audience to bombard with ads: AI bots. Time recently began serving ads to bots in an attempt to monetize its growing bot traffic. The ads ... read more

Compute is about to become the next big commodity in advertising. The economics demand it. AI has gotten expensive enough, fast enough, that holdco CEOs are now being asked outright how funding it won’t come ... read more

This story was first published by Digiday sibling ModernRetail The retail industry is facing a significant surge in legal scrutiny as “phantom discount” practices come under fire.In recent weeks, major global brands — including Lululemon ... read more

Marketing effectiveness used to be just another front in the attritional conflict between CMO and CFO. Now, it’s something for CEOs to boast about. This week’s second-quarter earnings calls featured several big brand bosses pointing ... read more

For years, Gabby George was creating fitness content in her at-home studio, pulling together her knowledge (a master’s in public health, a background in marketing) to try and see what would stick. Though she ... read more

New campaign tools, sports buys and cloud computing gains are powering better-than-forecast sales. ... read more

Amazon’s advertising businesses earned a total $19.8 billion in Q2, the company reported in its quarterly earnings on Thursday. That’s up from $15.7 billion in Q2 2025, and good for a 26% year over year ... read more

Reddit saw its Q2 revenue leap by 61% to $805 million, surpassing estimates of $730.4 million, Reuters reports. But it experienced uneven search-engine traffic, affecting U.S. user growth. "Search referrals were choppy in the quarter, ... read more

Guess there’s no pleasing investors. Despite Reddit delivering an objectively solid Q2, with overall revenue up 61% year-over-year to $805 million and advertising revenue up 64% YoY to $762 million, the company’s stock cratered on ... read more

CEO Mark Zuckerberg attempted to assure investors on the company's AI-first investments and looming regulatory issues. ... read more

A consortium of banks led by Morgan Stanley reportedly will lend $15 billion to Nexus Data Centers, a Texas-based privately held developer of large-scale, AI-ready data center campuses. Google will provide guarantees for the billion ... read more

LinkedIn is rethinking its strategy for AI-generated content on the platform's main feed, nixing AI-first publishing features while inviting users to mark probable AI slop for deletion. ... read more

"Meta has the capacity to combat deceptive Facebook ads and keep scammers off the platform," Facebook users argue to the 9th Circuit Court of Appeals. ... read more

"The retaliation against ABC is a signal to every media company in the country: accommodate the Administration's view of what news coverage should look like or pay the price," Disney's ABC says in a new ... read more

The drone delivery business will allow DoorDash to explore a variety of agentic AI ordering opportunities and a partnership with companies like Shopify. Some of these opportunities for media buyers could create a different type ... read more

Consumers judge brands within the first purchase and then decide whether the loyalty points are worth collecting later. ... read more

Madison & Wall commented that the firm's growth was stronger than most groups other than Publicis. ... read more

The Russian vodka brand is promoting its new vodka water line with a limited edition office vodka/water cooler. ... read more

Today's IAB Tech Lab release introduces new capabilities intended to make agentic deployments more practical and move into production. The updated framework was designed to improve consumer privacy and regulations and has been tested to ... read more

Performance marketing has fundamentally changed how marketers define success. Better targeting, attribution and optimization finally give marketing leaders what they’ve always wanted, which is a concrete way to prove that advertising works, expressed through performance ... read more

Ari Emanuel, CEO of talent agency WME Group, came out in defense of the deal for Paramount Skydance in its efforts to buy WBD in a 'Wall Street Journal' op-ed column. ... read more

It took 64 years for TV to return to cartoon cats with human characteristics living in an urban alley. The catalyst for this revival is comedy top cat Ricky Gervais, whose new animated series about ... read more

What if the advertising industry’s obsession with shiny new capabilities may be missing the point entirely? While competitors race to stack more technology, one agency leader argues the real transformation lies in dismantling the organizational ... read more

The vacuum cleaner aisle used to start with a Google search. Now it begins with a TikTok video of someone’s favorite creator demonstrating how a cordless stick vac handles pet hair on hardwood floors. ... read more

No Business Like Show-Level Business Third-party ad tech companies and some agencies have started testing ways to effectively jury-rig show-level CTV reporting – even when streaming media sellers don’t make that data available. Which, typically, ... read more

Meta will gain access to Newsmax's archived and current library of digital news content, with the ability to train its AI-powered search and discovery tools while supporting user searches on Facebook, Instagram, WhatsApp, and Meta ... read more

This week’s Media Briefing looks at why publishers are flirting with the idea of breaking up with Google — and what’s stopping many from finally walking away. Why most publishers won’t break up with ... read more

OpenAI just hit the coupon phase of building an ads business. It’s the stage every platform before it has run through, whereby they hand advertisers credits to get them spending more, testing budgets, and building ... read more