Liquid Death is all jokes and dark humor on the surface, but the canned water brand’s chief media and digital commerce officer, Benoit Vatere, takes measurement deadly seriously. And that’s because Liquid Death, like all ... read more

I’ve spent over 25 years in this industry, and I’ve staked the last eight of them on a simple bet: a business rooted in responsible practices isn’t at odds with commercial success. It’s hard for ... read more

Spotify’s ad-skipping has podcasters freaking out; Steaming growth is saving the TV upfront; and OpenAI wants some SMB clients. The post Spotify Skips The Ads; Linear Loses Out On The Upfronts appeared first on ... read more

Subscribe: Apple Podcasts • Spotify There’s a lot of promise in agentic media buying. The issue is in the governance. Butler/Till should know. The independent media agency has been testing programmatic media buying agents for ... read more

Time is selling ads to AI agents. Perplexity refuses to let them work. Less than two weeks after Digiday reported that Time had started serving ads inside the markdown versions of its webpages, aimed at ... read more

Rising costs associated with AI tokens are forcing marketing services groups to confront hard questions about how much they should be spending on AI. Token usage is “exploding” at Monks, according to co-founder and chief ... read more

Twenty months after it was acquired by Experian, the Audigent brand is no more. It’s been absorbed into Experian Marketing Services. A spokesperson framed it as consolidation, not retreat in an emailed response. It read: ... read more

Public markets are becoming an uncomfortable place for many companies in the sector, and while that’s been widely known for some time, the latest quarterly earnings have underlined that. Increasingly, though, there’s a theory ... read more

Trump Media & Technology, the company behind the President’s Truth Social platform, lost $238 million in Q2, Associated Press reports. It attributed the loss to its entry into  businesses like crypto and online betting that are unrelated ... read more

iHeartMedia has signed a deal with Disney+ and Hulu  that will bring six iHeartPodcasts titles to the streaming platforms, Barrett Media reports. The weekly streaming arrangement begins August 14 with Hey Jonas!appearing on both Disney+ and Hulu. Pod Meets ... read more

The podcasting industry was rattled last week when Spotify tested a feature that lets users skip ads more easily, The Hollywood Reporter writes. The test for some paid subscribers includes a “skip ahead” for app users when ... read more

Viant Technology Inc. has added Craig Abrahams, a technology and digital media executive, to its board of directors, CityBiz reports. The appointment brings an experienced operator and dealmaker to the board as Viant seeks to expand its CTV and ... read more

Meta has begun rolling out enhanced features designed to help businesses and creators boost their presence across the tech giant's family of apps. ... read more

Paramount Skydance and its streaming service Pluto TV are urging a federal judge to throw out a privacy lawsuit by parents of young children who allege that the companies wrongly shared children's video-viewing information with ... read more

Creators who sign up for YouTube's Partner Program will soon have to meet higher eligibility standards to start earning money from ads and subscriptions on YouTube, ... read more

A federal appellate court on Monday refused to halt litigation by 29 state attorneys general who accuse Meta and other social platforms of harming teens. ... read more

X will replace its Revenue Sharing program next month with a program designed to incentivize creators to post original content on the platform. ... read more

AMENIA, N.Y. – Advertising technology has spent decades finding increasingly sophisticated ways to automate buying and selling media. Now artificial intelligence is promising to automate some of the work involved in operating all that automation. ... read more

CANNES, France — Retail media has crossed a threshold, shifting from trade marketing budgets toward media buying frameworks that demand publisher-grade capabilities from retailers — a transformation that is redefining how the entire ecosystem operates. ... read more

The storefronts of the internet are, by and large, invisible to the AI agents now doing the shopping. That is the blunt assessment of one executive who has run the numbers The findings are stark: ... read more

Brand investment in creators is growing at twice the rate of digital advertising. But this fundamental shift is about more than money; it’s about how consumers form identities and make purchase decisions. “The story isn’t ... read more

Google has announced AI and agentic experiences for Google Ads and Google Analytics to help advertisers perform tasks and uncover insights faster. ... read more

For all the talk of “omnichannel marketing,” sports remains the most complete, most mature expression of it —long before the term was ever applied to retail, media, or brand experience strategy.  At its core, sports ... read more

CANNES, France — Connected television measurement has long relied on delivery metrics that ignore whether anyone actually watched the ad — a fundamental flaw that attention data is now exposing, with real financial consequences for ... read more

CANNES, France – Planning a vacation used to involve choosing a destination, buying a ticket and wondering whether the hotel looked anything like the photographs. Now it can take more than two months, span connected ... read more

Nearly 3/4 of Gen Z and over half of millennials say finances have caused them to delay at least one major life milestone, according to a study for Northwestern Mutual. ... read more

Some political issues don’t become mainstream talking points, but that doesn’t make them any less urgent. They’re more like “hygiene [and] vegetables,” quipped Danielle Coffey, president and CEO of the News/Media Alliance, as in, a ... read more

When Publicis Groupe announced its $2.167 billion acquisition of LiveRamp, the industry found itself asking a question it had never had to ask before. LiveRamp wasn’t one identity vendor among many. It was the connective ... read more

VideoAmp cuts 50 jobs; Roku reports its quarterly earnings; and customer acquisition costs are rising. The post VideoAmp Slashes Headcount (Again); Roku Struts Its Streaming Stuff appeared first on AdExchanger. ... read more

No one can dispute that technology has muscled its way into the world of marketing in such a strong way, it’s now a must-have skill for many agencies serving their clients. Among the leading agencies ... read more

Georgia-Pacific didn’t set out to prove a point about programmatic’s future in 2024. It set out to stop wasting money on 30-odd SSPs that all appeared to be selling more or less the same inventory. ... read more

Like many creators, Julie Sousa’s journey first started during Covid, when she began uploading educational interior design videos to TikTok. She already had a successful interior design business based in Boston, but quickly realized as ... read more

Zoom has a brand awareness problem, but not in the way that you think. The tech company is trying to convince people that it’s an end-to-end, AI-first work platform rather than just a meetings platform, ... read more

Want to know where OpenAI’s ads business is headed? Check its job listings. Smaller advertisers are next. The platform is currently building out a dedicated SMB ads unit, according to six live job postings reviewed ... read more

A new Reuters/Ipsos shows that a bipartisan majority of Americans support more government rules for social media companies. Of the consumers surveyed in the six days ending August 3,  61% said social media firms need stronger ... read more

Marketer and writer Deana Burke created a fake deodorant brand to determine if AI would notice it, Inc.reports. It did. Three weeks later, ChatGPT and other LLMs started recommending the nonexistent product, ahead of brands in ... read more

X announced it is phasing out its Revenue Sharing program for creators and replacing with a system called the Original Content Rewards Program, Mashable reports. The new program ties earnings to "qualified impressions" a creator’s ... read more

Advertising helped eBay achieve 2.7% of its gross merchandise volume in Q2 to $596 million, Pulse2 reports. In addition, the marketplace company generated a 25% increase in its Q2 advertising revenue YoY to $570 million. ... read more

"Spider-Man:Band New Day" in its second weekend was only topped by "Star Wars: The Force Awakens" (2015) at $149.2 million and "Avengers: Endgame" (2019) at $147.3 million. ... read more

Marketing organizations are changing as artificial intelligence forces a rethinking of how creative, media, and data functions operate together. The emergence of dedicated “transformation teams” within organizations is one interesting shift in marketing operations. These ... read more

If you’ve been wondering whether ChatGPT advertising is ready for your media plan, the answer is more complicated than a simple yes or no. On this episode of Inside the Stack, AdExchanger speaks with Mary ... read more

The hero film brings chapters in sneaker culture to life, showcasing the lasting influence of some of the most iconic footwear ever made. ... read more

Firefox developer Mozilla is warning that it could be forced to "exit the browser and browser engine markets" if it can no longer receive payment from Google for distributing its search engine. ... read more

Firefox developer Mozilla is warning that it could be forced to "exit the browser and browser engine markets" if it can no longer receive payment from Google for distributing its search engine. ... read more

The company needed consumers to pay attention to a new product without a pre-existing sales history or months of traditional video shoots. ... read more

The judge also ordered Meta to block teens under 18 from accessing Facebook and Instagram more than 90 hours per month. ... read more

The new campaign marks a move to bring cultural cachet to the fading athletic apparel company. ... read more

Elon Musk knows a lot about a lot of things, but he doesn't seem to understand how boycotts - especially advertising boycotts - actually work. ... read more

CEO Nick Brien told analysts earlier this week that the Jets are the first pro team in the U.S. to include out-of-home in their sponsorship packages. ... read more

Is agentic automation like rolling the dice in a game of chance? ... read more

To help viewers find its content faster and engage further, Roku improved its search features and incorporated advanced AI for more accurate interpretations of viewer queries, even when they are broad. ... read more

Nielsen’s $2.15 billion deal to acquire media-measurement firm DoubleVerify comes at a moment when the advertising industry is undergoing another technological upheaval, with artificial intelligence poised to reshape how media is bought, measured and verified. ... read more

The advertising industry has spent years building an ecosystem complicated enough to require its own ecosystem map. At the Beet Retreat Berkshires, some of the people responsible for buying ads, selling them and building the ... read more

What are the risks - and will it help curb misuse of Disney's intellectual property? Fans and now online creators were using Disney characters in inappropriate ways long before AI and other tools emerged. ... read more

This is what happens when millions of soccer fans descend on American cities carrying credit cards, marveling at Walmarts, discovering that a "small" soda is 32 ounces with free refills and wondering whether TSA will ... read more

Everything about marketing is about capturing as much of people's time as possible. More than money, we want people's time. As much as we can get. ... read more

The new Ricky Gervais cartoon cat show coming to Netflix is profane, pungent and unapologetically scatological, but it is also uproarious. ... read more

AI agents could replace direct sales. And a beta product tied to Google’s ad server, dubbed Buyer Direct, could solve this problem better than anyone else, according to our guest Gareth Glaser, co-founder of Gamera ... read more

The Trade Desk generated $715 million in Q2, up by only 3% year-over-year. Shares dropped by more than 20% in after-hours trading immediately after TTD reported its results on Thursday. “Our revenue growth is below ... read more

“The strong will survive.” That’s how MNTN CEO Mark Douglas sums up the wave of consolidation sweeping both the media and ad tech industries – and he’s betting his CTV platform will be on the ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: What A Meme. appeared first on AdExchanger. ... read more

WPP’s earnings were less bad than expected; Versant’s, meanwhile, weren’t great either; and Cloudflare gets into the AEO game. The post WPP Stays Optimistic About Its Turnaround Plan; Versant Media Braves Linear Losses appeared first ... read more

Related Insights Member Exclusive Ad Tech Briefing: Embattled, embittered and determined Subscribe To Read Read More Second-quarter earnings calls usually serve as a brief interlude in the traditional summer ... read more

The Trade Desk missed its second-quarter forecast. Advertisers buying on price, not value, are a big part of the reason why. So now it’s betting on measurement so clear they can’t keep doing it. Key ... read more

Creator agencies are turning into entertainment studios. But unlike traditional studios, marketers are the ones footing the bill. More of them want to back up the “make content, not ads” mantra with actual budget, and ... read more

Publishers have begun offering ad inventory specifically designed to be seen by AI agents. With clients desperate to improve their AI search visibility, some media buyers say it’s worth a shot. Others regard it as ... read more

Marketers have spent the past year trying to understand how to get their brands mentioned in AI search results. Now, they’re putting dollars and organizing teams around their AI visibility efforts. The problem is marketers ... read more

There’s significant debate about synthetic audiences. Sure, they save agencies and brands considerably on time and money, but there are inherent risks as well. Probably the biggest is that most synthetic data models are regressive ... read more

This story was first published by Digiday sibling Glossy In July, Korean skin-care brand Innisfree partnered with comedian and “Saturday Night Live” star Tommy Brennan on a series of man-on-the-street-style interviews to promote its Green ... read more

The Federal Communications has eliminated a cap on the share of U.S. television households a single broadcast company can reach, NBC News reports. The FCC, in a 2-1 vote, repealed the 22 year-old rule that ... read more

Time Magazine is placing hidden advertisements on some web pages to confuse the chatbots that make up the majority of traffic on the internet, Seeking Alpha reports. A German software developer discovered that the Time website has ads hidden in ... read more

Versant reported a 4% revenue decline YoY to $1.64 billion in its second quarter after leaving Comcast, Deadline reports. The company hopes to eventually achieve a 50-50 revenue split between linear TV and digital, changing from its ... read more

Gravity Media has sold its mobile production assets to Live Media Group -- adding eight mobile production units including three premium production trucks to its fleet, according to Radio & Television Business Report. Included in ... read more

DoubleVerify's sale price of $13.60 a share represents a 30% premium to its average stock price over the past 60 days. DoubleVerify stock closed down 2.3% on Thursday to $11.71. ... read more

A combined Fox/Roku would have given Fox a 10.2% share of monthly U.S. TV viewing in June - behind YouTube and Disney, per Nielsen. ... read more

The firm spends upwards of $600 million annually on media, according to agency research firm COMvergence. ... read more

Three years ago, BMW executives said the inside of a car was "a private space" and not a place for advertising. Things are different now. ... read more

Less than a year ago, Integral Ad Science was taken private by private equity firm Novacap for $1.9 billion. Now, its biggest competitor is gone from the public markets, too. On Thursday, Nielsen entered into ... read more

The honor recognizes leaders age 40 and younger credited with helping to shape the future of advertising, marketing, media, and brands. ... read more

Nikita Bier is stepping down from his role as X's head of product, announcing that he will continue to offer advisory help to the team. ... read more

Nikita Bier is stepping down from his role as X's head of product, announcing that he will continue to offer advisory help to the team. ... read more

CEO Cindy Rose cited one example: the sale of Kantar Xtel, a global software-as-a-service platform for consumer goods companies, that brought roughly $135 million in value to the company. ... read more

We get answers -- including how 83% of viewers watch television with a second screen in hand, triggering searches. ... read more

TikTok has laid off its entire 250-person staff in Nashville, effectively closing the office on October 5 and exiting the region. ... read more

Zero-click searches and complete decoupling of information from site visits - redistributing them to AI tools - are at fault for disrupting the ecosystem. OneLittleWeb's data shows how. ... read more

In a defeat for the tech industry group NetChoice, a federal appeals court on Wednesday refused to reconsider its decision to uphold an Ohio law that limits teens' ability to use social platforms. ... read more

Warner Bros. Discovery cited softer ad sales growth and the continued decline of linear TV as its reasons for missing investor expectations in Q2. Unsurprisingly, streaming ads are the biggest bright spot on WBD’s earnings ... read more

Overall, WBD saw 17% domestic linear audience declines for all its linear TV networks. Streaming advertising grew 9% to $306 million. ... read more

Fox Corp’s fiscal year closed at the end of June, and boy, was it lucrative. The post Fox’s World Cup Coverage Broke Records For Both Linear and Streaming appeared first on AdExchanger. ... read more

A federal judge rejected requests by Google, TikTok and Meta to block a law prohibiting them from algorithmically recommending posts to minors without their parents' consent. ... read more

Media accounted for 46% of WPP's second quarter revenue, the first time the holdco broke it out that way. ... read more

CEO Cindy Rose said results were in line with expectations and that the sequential improvement shows that the company's turnaround plan (known internally as "Elevate 28) is beginning to deliver. ... read more

Loud as the chatter about outcome-based remuneration is across the holdco space, the reality of it is still some way off, according to one of its most vocal proponents, WPP CEO Cindy Rose. It’s a ... read more

AMENIA, N.Y. — Artificial intelligence may be writing code, summarizing meetings and generating suspiciously photogenic influencers but consumers still aren’t ready to hand over advertising to the robots. That’s one of the key findings from ... read more

CANNES, France – There are now more than 240 retail media networks vying for advertiser dollars, leaving brands struggling to navigate a fragmented landscape where data readiness and interoperability have become key concerns. Some think ... read more

"This case involves an unusually brazen group boycott," Musk's X Corp. argues in a bid to reinstate antitrust claims against 10 advertisers. ... read more

CANNES, France — If you expected artificial intelligence to wipe out advertising agencies, Adam Singolda, founder and chief executive of Taboola, has other ideas. The bigger threat, he argues, is that the traditional programmatic advertising ... read more

CANNES, France — The battle for the connected TV home screen is on. Recent research by Roku and Omnicom is showing why, as advertisers look to satisfy the twin goals of performance and branding. “What ... read more

Disney-Hearst's $1.2 billion deal begs the question: what is next for A+E? Are more streaming and digital deals the answer? It may be a bit more complicated. ... read more

The participants represent four demographic groups pairing up in various combinations - Gen Zers, millennials, Gen Xers and baby boomers. ... read more