Two Big Tech moments capped the summer: The FTC sued Amazon over its kinda-sorta second-price auctions, alleging deceptive practices. And Judge Brinkema declared that Google will not have to spin off its ad server. The ... read more

At a recent industry event, an executive described a meeting with a major distribution platform. The platform had agreed to share audience data. When the meeting finally happened, they arrived with a printout. They wouldn’t ... read more

Ad-ding Up The Earth will keep turning on its axis, The Simpsons will keep putting out new episodes and advertisers will keep on spending. These are all immutable truths. On Thursday, the IAB released an ... read more

Yes, more thoughts on what it means, or doesn’t, that Publicis walked away from competing for Coca-Cola’s media dollars to grab PepsiCo’s instead. But in my defense, it felt right to wait until the hot ... read more

Beverage giant Molson Coors is overhauling how its legal and marketing teams work with creators, shifting from its traditional TV-style approval process in favor of faster, looser briefs. The company began working on the new ... read more

Snapchat wants to become a hub for creating, sharing, and managing plans, blending digital and real-life functionality while challenging popular apps like Partiful. ... read more

Snap is launching performance tools ahead of the holidays, merging Dynamic Product Ads and Sponsored Snaps while introducing various campaign optimization updates. ... read more

Through the integration, Amazon Ads will enable advertisers like Delta Vacations to engage with customers who may be looking to explore products, compare choices, and make decisions on ChatGPT. ... read more

The CMO was once a true partner to the CEO, grounded in a shared language of customers, margins and growth. That alignment ensured marketing had a permanent voice in the room where budgets were set ... read more

California Governor Gavin Newsom on Thursday signed a bill that prohibits social media platforms from providing 'addictive features' - including algorithmically recommended content and videos that play automatically - to users under 16. ... read more

Apple's new Watch includes several intelligent listening features supported by integrated privacy and security, but protections can't change what the tools do. ... read more

The Texas Supreme Court this week left in place a ruling that allows state Attorney General Ken Paxton to proceed with a lawsuit claiming Yelp violated the state's consumer protection law. ... read more

The 9th Circuit Court of Appeals on Thursday left in place a ruling that allows Perplexity to shop on Amazon.com on users' behalf. ... read more

Omnicom’s CFO is still trying to get his head around what went wrong. It’s been a little over a week since the holdco lost one of its longest running clients to Publicis. He called the ... read more

The most recent data from the ARF's DASH service finds 86% of U.S. homes still have a TV set in their living room, and that it is the most-watched in the home among them. ... read more

Autonomous functions will become the operating model, as generative AI gives brands an opt-out from browser cookies in this rewired world. The tech transition is a way for brands to gain better targeting options from ... read more

If Reddit was your whole AI brand visibility strategy in August, you had a terrible month. If it was one position among several, you had a rebalancing event. ... read more

AI is transforming how the pharma industry approaches drug development. On average, the industry invests $2.6 billion to bring a new treatment to market, taking 12 to 15 years with a 10% success rate. But ... read more

Last September, Netflix. This September, ChatGPT. Amazon has cut a deal to let its advertisers buy ads from the popular AI-powered chatbot, adding to a long list of premium supply its spent more than a ... read more

Meet the new Prebid boss, same as the old boss? Prebid.org has appointed its former longtime chairman, Garrett McGrath, as its second-ever president, the organization announced on Thursday. McGrath left Prebid in June following five ... read more

Netflix will report box-office revenue for six upcoming theatrical movies, as well as seeing much longer theatrical runs than its typical theatrical releases in the past. ... read more

TNT's eight-episode "High Value Target: The Hunt for Saddam" is a high-value miniseries. ... read more

U.S. advertising spending is set to rise faster than expected this year, but so is the proportion of ad dollars spent through AI or automated campaign types like Meta’s Advantage+ or Google’s Performance Max. The ... read more

Cyclical events continue to drive strong ad growth during the first half of 2026. Macroeconomic concerns have eased amid a resilient consumer market, playing a major role in the change. ... read more

“All I know is that I know nothing.” This quote (along with variations of it) is frequently attributed to Socrates, via Plato’s account of him. For most of the past year, it’s also what the ... read more

Google must rework search in Europe to comply with the bloc’s Digital Markets Act. Plus: Brands are still trying to figure out how to advertise in video games. The post Google Search Has To Play ... read more

This week’s Media Briefing looks at how publishers are preparing for a “Google Zero” future by moving beyond SEO tweaks and reshaping their teams, roles and audience strategies around a post-search era. Rebuilding for ... read more

In the age of generative and agentic AI, agencies are barreling toward a software as a service business model. That’s starting to show up in contracts. None of the four agency execs Digiday spoke with, ... read more

This story was originally published by sister site, Modern Retail. Retail giants like Walmart, Kroger and Amazon have launched AI assistants allowing consumers to ask for recommendations or curated shopping lists. Now, Instacart has ... read more

Last week’s remedies ruling in the U.S. Justice Department’s antitrust case against Google and its ad tech offering, i.e., the sell-side assets of Google Ad Manager (formerly DoubleClick), resolved the most consequential question facing its ... read more

OpenAI will restrict competitors in generative artificial intelligence firms from promoting their products within ChatGPT in an unannounced policy change, Investing.com reports, sourcing The Information. The shift was revealed when OpenAI notified advertising partners that campaigns for stand-alone image and voice-generation ... read more

OpenAI will restrict competitors in generative artificial intelligence firms from promoting their products within ChatGPT in an unannounced policy change, Investing.com reports, sourcing The Information. The shift was revealed when OpenAI notified advertising partners that campaigns for stand-alone image and voice-generation ... read more

The E.W. Scripps Company is changing its Local Media leadership structure, a move that will result in 27 local market and sales positions being eliminated, TV Technology reports. Local Media will now be organized in ... read more

The Associated Press says it will call Lake Ontario by its traditional name, and not the one ordered by President Trump: “Lake America,” Yahoo News reports. "As a global news agency that disseminates news around the ... read more

Basil Iwanyk, founder of Thunder Road Films, and partner Eria Lee are partnering with Lit Entertainment Group founder Adam Kolbrenner to launch TR/AK, a media company focused on creators and original stories. The new company ... read more

Seven Allen Media Group broadcast television stations have signed a new multi-year agreement with ABC Television Network, according to Radio + Television Business Report. “ABC has been an outstanding partner to our seven affiliated stations ... read more

A custom site created by 72andSunny, Los Angeles, tracks the swear count and includes the driver scanner radio, which is full of action and conversation during the race. ... read more

The documents reveal WPP's suggestions for avoiding triple bids. Steve Davies, CEO of the APA, calls it "a serious threat to the free market in commercials production." ... read more

The tech giant's new CEO says the fold is "the most transformational change to iPhone since the original." ... read more

The acquisition of Swedish AI startup Stilla.ai is part of Meta's effort to accelerate the commercialization of its agentic offerings, which are costing the company billions. ... read more

"Netflix's years-long bait-and-switch has led the company right to where it promised never to be: addicting children and families to its platform, mining those users for data, and then converting that data into lucrative intelligence ... read more

YouTube is expanding its "Watch With" test, allowing content creators to tap a "React live" button to broadcast reactions alongside eligible livestreams. ... read more

YouTube is expanding its "Watch With" test, allowing content creators to tap a "React Live" button to broadcast reactions alongside eligible livestreams. ... read more

Let’s say you’re developing a connected TV marketing campaign for Nike. You’d probably have the most success buying ad inventory against an NBA game or some other live sporting event, right? The post For CTV ... read more

Google has added a live NFL game feed to search, allowing fans and spectators to follow along with game developments as they unfold on the field. ... read more

Omnicom Advertising was announced in mid-2024 and took effect in January of 2025 as the company was making integration plans related to its IPG acquisition. It oversees the company's global ad networks including BBDO, which ... read more

A federal judge has dismissed two class-action complaints alleging that LinkedIn scans users' browsers to learn which extensions have been installed. ... read more

ChatGPT went to work like a personal shopper, Claude treated the quest more like a research project, and Gemini functioned as a tiebreaker. ... read more

CANNES, France – Healthcare marketers have been promising to “close the loop” between advertising and patient outcomes for years. Unfortunately, that loop has often resembled a circle drawn by someone riding in the back of ... read more

CANNES, France – Artificial intelligence may change online shopping by giving consumers something e-commerce has stubbornly resisted for 30 years: a reasonably pleasant experience. Instead of opening 17 browser tabs, wrestling with filters and wondering ... read more

CANNES, France — Science fiction movies have often imagined the future filled with out-of-home advertising. Historians know it goes back centuries further than that. For Intersection CEO Chris Grosso, the medium’s longevity reflects something the ... read more

The DOJ is planning to seek more information via what is known as a "second request" about the Fox-Roku deal. ... read more

Internet content has felt infinite for the past two decades. Still, when generative artificial intelligence arrived nearly four years ago, that sense of infinity felt like it doubled or even tripled.  For Stephanie Paterik, VP ... read more

Madison and Wall this morning upgraded its worldwide and U.S. ad-spending growth estimates for this year and next, boosting MediaPost's composite forecast for both. ... read more

Suicide prevention PSAs feature veterans addressing the camera about receiving support from fellow veterans, ... read more

Telly, the startup that gives away free smart TVs in exchange for data and ad exposure, is making its home screen ads available for brands to buy programmatically – and pushing for industry standards to ... read more

Look at ad tech’s press releases this year. Magnite is rebuilding SpringServe to own the decisioning layer, AI-driven demand routing, price setting and coordination between buyer and seller agents. Raptive launched an intelligence division, appointed ... read more

Nearly two-thirds (62%) of streaming releases were available for bingeing through the first half of this year, according to Luminate Intelligence, an entertainment researcher. ... read more

For Maria Bartiromo's shows on Fox News Channel, iSpot says ad-spend share of voice was around 0.55% to 0.65% over the last few years. What does this mean going forward? ... read more

On the 20th anniversary of the terrorist attacks of September 11, 2001, the "TV Blog" asked this question: Will we see the same emotional outpouring on the 25th anniversary of the attacks in 2026? ... read more

Actionable uses causal AI to determine what leads to customer dissatisfaction, and addresses those problems before they lead to churn. The post Actionable Raises $10 Million To Build A Better Understanding Of Cause And Effect ... read more

For 22 years, I have worked on the buy side—across agencies, brands and now at their intersection—helping buyers navigate ad tech and helping ad tech understand buyers. This past year, I have found a clear ... read more

What Now? Cable network MS NOW, previously MSNBC, launched a subscription app this week at $7.99 per month or $79.99 annually. News media has struggled to find its place in the mobile subscription economy. (CNN+, ... read more

Forget AI-generated creators. There’s an army of people making content based solely on briefs. These “ghost creators,” or creators-as-a-service, are suddenly under the spotlight, but some marketers have actually been using them for years.  A ... read more

This week’s Future of TV Briefing looks at recent data indicating that people may be getting rid of their cable boxes but they’re not exactly getting rid of cable TV. Cordless TV Creator usage ... read more

This story was first published by Digiday sibling Modern Retail. After the launch of many different retail media networks over the past few years, all these new divisions of various consumer-facing companies are now fighting ... read more

AMC Global Networks has settled a breach of contract lawsuit with "The Walking Dead" creator Robert Kirkman and franchise producers for $120 million, Deadline reports. The agreement requires AMC to pay the sum in two cash payments, ... read more

Law firms are seeking clients who bought Google search or display ads from August 2016 to the present, saying they may be eligible for compensation, HomePros reports. One law firm says advertisers can recover up ... read more

Potential advertisers on ChatGPT Ads now have real results to study from firms that have spent money on the platform, Search Engine Journal reports. But six months in, the numbers lack context, and there are no performance benchmarks across ... read more

NOTUS, the news website, is rebranding itself as “The Sun,” a name that reflects the site’s expansion into local news and sports coverage following cuts at rival The Washington Post, The New York Times reports. The Sun was chosen as ... read more

Google on Tuesday rolled out changes to its online search results in Europe to satisfy EU antitrust regulators, but said the change will degrade user experiences that could cost businesses in time and money. ... read more

California is urging a federal appeals court to reject Google's and Meta's most recent push to block enforcement of a law prohibiting social platforms from algorithmically recommending posts to minors under 18 without the consent ... read more

California is urging a federal appeals court to reject Google's and Meta's most recent push to block enforcement of a law prohibiting social platforms from algorithmically recommending posts to minors under 18 without the consent ... read more

In addition to Butler/Till, Kaplowitz serves on the boards of PENN Entertainment and #paid and on the advisory boards of MSQ Partners and LoopMe. ... read more

Three Meta Platforms users who say they were bilked by scammers are suing over Facebook and Instagram ads that promoted fraudulent crypto schemes. ... read more

X is furthering its year-old "Originals" video program with a launch celebrating the National Football League's 50th anniversary of "Inside the NFL," showing unseen footage and behind-the-scenes coverage of weekly games. ... read more

When the leadership of your country is modeling behavior that wouldn't be tolerated in preschool, when is enough enough? ... read more

For all of its sophistication in audience targeting, Meta's next challenge may be convincing users that advertised products exist somewhere outside a server farm. ... read more

Traffic-starved digital publishers will do anything to make ad revenue these days – even go to therapy. Hence why sell-side experts and independent consultants Jana Meron and Scott Messer launched their new joint venture, AdTech ... read more

Meta is being accused of running ads including child sexual abuse material, some of which featured real children, according to a report from "Wired." ... read more

Meta is being accused of running ads including child sexual abuse material, some of which featured real children, according to a report from "Wired." ... read more

AMENIA, NY – The fundamentals of marketing have not changed in four decades – attracting and retaining profitable customers. What has changed is the sheer volume of data available to pursue that goal, and the ... read more

The conventional wisdom about saving the big brand reveal for a commercial’s climax may be wrong. New data from NBCUniversal’s AI-powered creative analysis suggests advertisers who “brand early and brand often” see dramatically better results ... read more

CANNES, France – Retailers have spent years turning websites and apps into advertising businesses. Now Fluent wants to make sure the physical checkout counter gets a piece of the action. Matt Conlon, co-founder and chief ... read more

This year’s Digiday Technology Awards finalists reflect an industry adapting to a rapidly changing digital landscape, with AI-ready infrastructure, first-party data, privacy and operational efficiency emerging as defining priorities.  Across publishing, commerce and advertising, technology ... read more

This year’s Digiday Technology Awards finalists reflect an industry adapting to a rapidly changing digital landscape, with AI-ready infrastructure, first-party data, privacy and operational efficiency emerging as defining priorities.  Across publishing, commerce and advertising, technology ... read more

Consultancy Madison And Wall says PepsiCo's surprise media agency switch last week could lead to more aggressive efforts with non-transparent activities like principal trading. ... read more

CANNES, France — Promotions and media have lived in separate budget lines at consumer packaged goods companies for generations. But that separation may be costing brands measurable sales impact. “A dollar spent on promotions can ... read more

The program, which launched during the 2013 Cannes Lions festival, is adding Los Angeles, Singapore, New York, Sao Paulo and London. ... read more

An MIT Media Lab study found use of ChatGPT for writing tasks causes a 32% reduction in active mental effort and a significant decrease in brain connectivity, reducing critical thinking skills. ... read more

Total year-to-date box-office revenue is up 21% to $7.3 billion (through Sept. 8) vs. the year-earlier period. National TV ad spend is down 15% to $457.4 million (through Sept. 6), according to estimates from iSpot. ... read more

This summer’s high-profile sports events, highlighted by the World Cup, reaffirmed their unique power to capture attention and unite global audiences. But, for many brands, turning that attention into impact is hard: Demand is high, ... read more

Agentic capabilities have become a major focus for independent ad and marketing agency RPA. The services now run the gamut from advanced causal modeling to media buying. ... read more

Odeneye is tasked with leading the agency's efforts to build an agentic media practice in the region that integrates media, strategy, investment, and content. ... read more

Yuriy Gorokhov will tell you, without much prompting, that telecom data isn’t as valuable as telcos like to think. Which is a little odd to hear from the head of ad platform at an identity-focused ... read more

L’Oréal adopted creative AI platform Springboards to generate creative ideas that led to a collaborative, ongoing ideation process. The post AI Is Helping L’Oréal Brainstorm Unique Ways To Reach Male Audiences appeared first on ... read more

AI needs a babysitter: Google was outbid on Spirit Airlines’ data; and AI-generated food makes for terrible ads. The post Keeping AI Costs In Check; Selling Your Data To The Highest Bidder appeared first on ... read more

Publishers aren’t the only parties impacted by a ramp-up of traffic from AI scrapers, agents and common-or-garden bots. But while some marketers consider the AI influx a net benefit, others are having to rebuild their ... read more

Early September began with a flurry of headlines involving three of the sector’s biggest names: Amazon, Google, and The Trade Desk. The implication is that these developments are indicative of the shifting sands amid ... read more

The creator economy has changed drastically since the start of the year. As we head into Q4, plan to see bigger swings and misses gearing up for 2027. With the creator economy expected to hit ... read more