Pinterest is expanding the functionality of its AI-powered Performance+ suite and its Shopify integration. ... read more

AI agents now do the work for advertisers and consumers on the same network that serves ads, where consumers research and make purchases. ... read more

Snap has officially unveiled its long-awaited Specs, a new generation of AR glasses designed to compete with wearables from Meta and Apple slated for next year. ... read more

In the wise words of Spider-Man, with great power comes great responsibility. Nowhere is this more true, perhaps, than in the tech industry. In just a couple of years, consumers have become “AI native,” said ... read more

This year’s Digiday Content Marketing Awards finalists are creating interactive experiences and leaning on immersive storytelling to foster loyal audiences and build deeper connections. Dedicated channels and content ecosystems are enabling brands to better service ... read more

This year’s Digiday Media Buying and Planning Awards winners reflect a media landscape increasingly shaped by artificial intelligence, data-driven decision making and integrated audience strategies. Across categories, organizations used AI to identify and engage high-value ... read more

This year’s Digiday Media Buying and Planning Awards winners reflect a media landscape increasingly shaped by artificial intelligence, data-driven decision making and integrated audience strategies. Across categories, organizations used AI to identify and engage high-value ... read more

The advertising industry loves a good origin story, and few executives can claim to have been present at the creation of an entire media category. Fewer still have helped shape the standards that govern it. ... read more

Political campaigns spend millions chasing voters across YouTube, streaming TV and the open web. They obsess over reach, frequency and CPMs. They track polls with the intensity of day traders watching Nvidia. But according to ... read more

By Mark Grether, svp and general manager, PayPal Ads  There are three words in a group chat: “I’ll get it.”  The person who wrote those words picked the restaurant, booked the tickets, fronted the cost and ... read more

The composite adds new estimates from WPP Media, Madison and Wall, and now includes WARC data. ... read more

Days after updating his last global ad forecast for WARC, James McDonald has joined Madison and Wall as managing director global markets as part of its own global expansion. ... read more

The soccer audience is valuable, growing and highly engaged. It just may not be where many brands expected to find it. ... read more

When chatbots become the preferred, trusted news source for readers, they also will become the ad source for media buyers. ... read more

Fox Corp. had been focused on maximizing its linear TV/broadcast-cable TV network businesses. This deal changes all that, analysts say. ... read more

The tongue-in-cheek takedown of holdco AI-fueled promises follows a series of more serious reports and conversations questioning their transparency and agendas. ... read more

There is a potentially seismic shift happening underneath programmatic exchanges, as more ad bidders experiment with placing their AI models or decision-making algorithms in cloud-based container tech that lets those decisions happen at the SSP. ... read more

The new award recognizes individuals whose "vision, influence, and contribution have left an enduring mark on the marketing profession and advanced the role of creative marketing as a driver of business growth." ... read more

Papa Johns tapped NBCUniversal, Instacart and the dentsu-owned media agency Carat for help reaching consumers when they’re low on groceries – and thus more likely to be swayed by a mouth-watering ad. The post Papa ... read more

Former Initiative exec Stacy DeRiso becomes general manager-U.S. of Omnicom Media. Omnicom's Susanne Grundmann becomes global brand president of Initiative. ... read more

Earlier this year, I wrote in AdExchanger about the 20% to 30% of programmatic video spend that gets lost in the gap between what inventory labels promise and what the actual viewing experience delivers. My ... read more

Is Fox Corp. now the major gatekeeper - in the way Comcast, Charter and DirectTV were for cable and satellite pay TV systems? ... read more

"Campus Confidential: Miami" is the first Peacock app-based microdrama to premiere out of at least 11 more on the way this summer, the company says. ... read more

There are still a lot of ad tech companies out there that assume “data broker” is a label that applies to someone else. Well, Tom Kemp, executive director of CalPrivacy, suggests that they take a ... read more

A new browser extension called Kickbacks serves ads during wait times while Claude Code processes a prompt. Plus: Video game publisher EA is launching a dedicated ad platform, EA Advertising. The post Paying To Wait; ... read more

Afternoons at Cannes tend toward a particular kind of frenzy. The rosé is flowing, the diary is full and somewhere on the Croisette a panel is running 15 minutes over. Kelly Taylor has other plans. ... read more

Electronic Arts (EA) has spent years telling us it’s in the game. Now it wants brands in there too. The games developer has built its own ad server into its Frostbite engine and is now ... read more

ChatGPT has been running ads for less than six months, but it’s fueling a category expected to capture almost 40% of search revenue and generate $100 billion in revenues by the end of this decade. ... read more

The schism between Publicis Groupe and The Trade Desk was arguably the major media narrative of 2026, with the pair’s recent détente seemingly coming out of nowhere, another sign of just how fragile the harmony ... read more

Subscribe: Apple Podcasts • Spotify The marketing industry’s obsession has moved from finding the right spokesperson to cloning them.  Brands’ growing appetite for more content at a fraction of the costs has led to the ... read more

Taboola is opening up the monetization engine behind its DeeperDive generative AI product, launching an ad network designed specifically for LLMs, chatbots, and virtual assistants. The move will let third-party AI platforms plug into Taboola’s ... read more

A new association has been formed called the Alliance for Responsible Innovation in the Arts & Media (ARIAM), Variety reports. Founded by Former Netflix and Warner Bros. executive Victoria Furniss, its goal is to support “responsible and sustainable AI ... read more

A new association has been formed called the Alliance for Responsible Innovation in the Arts & Media (ARIAM), Variety reports. Founded by Former Netflix and Warner Bros. executive Victoria Furniss, its goal is to support “responsible and sustainable AI ... read more

Electronic Arts (EA), a US publishing firm, has announced the launch of EA Advertising, a platform that will allow brands to market directly to consumers via gameplay, Games Industry reports. The new tool offers “dynamic, ... read more

News sites, like newspapers before them, are losing audience, in their case to social media and media networks, according to the 2026 Digital News Report from Oxford’s Reuters Institute for the Study of Journalism, Nieman Lab reports. Almost all ... read more

The updates include expanding "Smart Bidding Exploration" to Performance Max and Shopping campaigns, a new "Promotion Mode" now in beta, and altering bidding target updates to better optimize for campaigns where budgets are controlled. ... read more

Visibility in artificial intelligence (AI)-generated shortlists is rapidly becoming the central investment priority in commerce media, replacing traditional impression-based advertising, according to a report from Koddi, titled, The State of Agentic Commerce (Media): How Agentic AI ... read more

Tucker will be based in Dallas and will report to CEO Tarun Lal, who took the helm of the entertainment company last July. ... read more

WPP Media released its annual global midyear forecast on Tuesday, and the report’s central theme should be enough to give pause to anyone who paid attention in history class. The post Ad Revenue Stands To ... read more

MediaPost's worldwide ad-growth forecast consensus rises 1.2 points to +8.9% for 2026 based on new estimates from WPP and Madison and Wall. ... read more

YouTube has announced the launch of "Music Nights," a series of live concerts featuring a variety of famous artists performing in major cities across the globe. ... read more

Facebook users say they should have been able to argue to a jury that the company's alleged monopoly enabled it to collect personal data without compensation. ... read more

Ilaria Pasquinelli, Chief Marketing Officer, LIONS Brands that invest in creative marketing outperform the competition and grow. That is a bold claim, but there is proof to back up these claims.  Global brand consultancy Interbrand ... read more

The U.K. plans to ban all teens in the region under 16 years of age from access to Snapchat, TikTok, YouTube, Instagram, Facebook and X, as well as select game platforms and livestreaming apps. ... read more

Roku’s shop window phase didn’t last long. Fox has agreed to acquire the streaming company, which boasts an audience of 100 million households globally, in a $22 billion deal announced today (June 15). The deal ... read more

Uber Advertising has announced connected ad solutions that extend its managed first-party ad and data signals beyond apps like Uber Eats across Meta and Google Shopping. ... read more

Kamran Asghar, global CEO of Crossmedia, said the sports unit will "connect sponsorship strategy, media planning and measurement." ... read more

As AI platforms move from search and discovery into more agentic shopping environments, consumers are ready to make trade-offs, such as the acceptance of advertising in exchange for free AI services. ... read more

"We are going to get our kids their lives back," Florida Attorney General James Uthmeier said Monday. ... read more

These days, brands don't just get called out when they use AI. They get called out when their work looks like they might have. ... read more

As adtech executives spend most of their time talking about AI, identity and data, David Buonasera has a different obsession: making sure the lights stay on when hundreds of millions of viewers suddenly decide to ... read more

It was developed and is led by media agency veteran Sasha Savic, who joined the company in February as US CEO and CEO Attivo Media. ... read more

Ahead of next week's Lions awards festival, the World Federation of Advertisers this morning released new research conducted with the Lions indicating "slow progress" among advertisers integrating AI into award-worthy creative executions. ... read more

Fox has announced plans to acquire Roku for $22 billion, the corporation announced on Monday. The post Fox Announces Plans To Acquire Roku For $22 Billion appeared first on AdExchanger. ... read more

An 80-year-old legend writes his story by hand, well, by thumb, on an iPad -- and a 20-year-old debut director refuses generative AI outright. ... read more

Fox will pay $160 per share to Roku shareholders - at a 34% premium for the Roku stock before the deal was announced. ... read more

Marketers buying ad media have begun to think about customer service as a way to improve their brand. Ads only generate attention. Customer service protects the media investment by converting that attention into long-term customers. ... read more

Etsy's "Shop Other Jeffs" campaign turns Amazon Prime Day into a rallying cry for buying from real people, not billionaires. ... read more

Brand-building is about making yourself appealing to the 95% who are not in-market for your brand today, but will be in the future. ... read more

Ask yourself where conversion data goes after a campaign runs. It flows back to the advertiser, the measurement vendor and the DSP. It does not flow back to the SSP. That single fact explains the ... read more

Marketers will begin to see LinkedIn's new metrics broken down by percentages to determine who viewed the content, based on whether they are in or out of the poster's network. ... read more

Vice President J.D. Vance is making the rounds of two networks whose news divisions are under attack by President Trump. ... read more

FIFA, the world organization for the sport, will now allow with new "hydration" three-minute breaks -- one each occurring during the traditional 45 minutes of non-stop action that has existed for the sport. ... read more

TV networks are now allowed to run ads during World Cup "hydration" breaks - with restrictions, leaving Fox and Telemundo about 2 minutes and 30 seconds to air ad messaging. ... read more

Whenever a new privacy rule comes on the scene, people immediately look for a workaround. Virginia’s ban on the sale of precise geolocation data will be no exception; its narrow definition of a “sale” almost ... read more

The dawn of digital advertising came with a seductive promise: the right ad served at the right time to the right person. We were told this paradigm would finally solve John Wanamaker’s century-old conundrum, eliminating ... read more

TVision won a jury trial regarding its use of digital signatures to recognize audio content, which Nielsen alleged was infringement. Plus: Consumer wearable hardware businesses often grow quickly but lack staying power.  The post Nielsen’s ... read more

Not too long ago, TikTok was postured as the future of search. Where Google returned links, TikTok served short-form videos showing people how to cook, where to eat and what the ingredients actually looked like. ... read more

Another year, another recording of the Croisette’s priorities. The money moved, the language shifted and a few things everyone assumed were permanent turned out not to be. Some of this was obvious. Some of it ... read more

Coca-Cola’s $4 billion media and data account, soon to be reviewed by the soda-maker, is set to be one of the biggest prizes contested by media agencies this year. It’s not just about the media ... read more

The pros and cons of the industry’s demand side platforms (DSPs) used to be something only media buyers cared about. Now, it’s a highly competitive patch being fought over by some of the largest companies ... read more

Traditional text-based ad targeting will always have its place. But in an ad marketplace run by AI agents, it may need to be replaced as the primary method of aiming ads. Imagine, instead of having ... read more

Every year, the advertising industry takes over a small stretch of the French Riviera and pretends it’s normal. The yachts, the credential corridors, the fedoras — all of it lands in roughly the same place. ... read more

Streaming platform Roku is in talks with at least one U.S. media company for a potential sale, sources said, Bloomberg reports. The company has not reached a deal, nor has it commented. Last Friday, Roku’s ... read more

Media companies are lining up to provide unique content tied to the 250th anniversary of the U.S., Radio +Television Business Report writes. CBS plans to leverage its investment in streaming and immersive AR/VR technology to “tell the ... read more

Gray Media -- a firm that now serves 117 full-power television markets, reaching approximately 37% of U.S. television households -- has formed a strategic partnership with Madhive that will provide it access to Madhive’s AI-powered ... read more

Netgear, a wi-fi company, has filed a counterclaim against rival TP-Link, accusing it of false advertising, Toms Hardware reports. Netgear alleges that TP-Link’s 2024 reincorporation as a California company conceals that its R&D and manufacturing ... read more

"Rather than a big, traditional campaign that everyone's doing with high production values, we thought, let's do a test and learn," says Slate's Whitla. ... read more

The vehicles will be sold as part of a charitable initiative benefiting the likes of Big Brothers Big Sisters of America and the American Red Cross. ... read more

MIAMI — Traditional channel-specific approaches give way to comprehensive marketing strategies as brands apply connected TV insights across video campaigns on desktop and social platforms, enabling cross-channel optimization rather than isolated performance evaluation. “Less and ... read more

As brands scramble to identify and resolve AI-generated false claims, a German court has ruled Google is legally liable for false claims appearing in AI Overviews. The case will soon likely impact other AI platforms. ... read more

As brands scramble to identify and resolve AI-generated false claims, a German court has ruled Google is legally liable for false claims appearing in AI Overviews. The case will soon likely impact other AI platforms. ... read more

People are asking longer, more detailed questions in generative AI search as they seek information on the World Cup and the NBA, Taboola data shows. ... read more

More than two dozen attorneys general are urging a federal judge in Nebraska to allow enforcement of a law requiring social platforms to verify users' ages and prohibit anyone under 18 from creating accounts, without ... read more

Publicis and The Trade Desk have made up, which is either a triumph of negotiation or a sign the whole thing was never quite as dramatic as it seemed. The resolution, announced earlier today (June ... read more

In March, Publicis alleged TTD was violating its master agreement, and failed an audit which led it to stop recommending TTD to clients. TTD denied the allegations. ... read more

Meta is partnering with broadcasters, national teams, commentators, creators and players to share coverage from the tournament. ... read more

Meta is partnering with broadcasters, national teams, commentators, creators and players to share coverage from the tournament. ... read more

A quarterfinal appearance or better for the U.S. men's team could create one of the most valuable audience events in American sports outside of the NFL and drive record demand for soccer ad inventory, elevate ... read more

The Trump administration is urging a federal judge to throw out claims that government officials censored online tools enabling people to report activity by Immigration and Customs Enforcement agents. ... read more

The Trump administration is urging a federal judge to throw out claims that government officials censored online tools enabling people to report activity by Immigration and Customs Enforcement agents. ... read more

The caveat: a "severe scenario" impact from a continuation or worsening of the Gulf Crisis that risks $39.6 billion and $54.1 billion for this year and next year, respectively. ... read more

Google is moving aggressively toward AI controlling the full execution layer across search and YouTube. ... read more

A story of operational mishaps, extreme sticker shock, and a massive disconnect between global boardroom expectations and actual consumer reality. ... read more

Should viewers and others be allowed to wager on how a TV series - reality, scripted or otherwise - might end? ... read more

Google debuted a new multichannel campaign in the U.S., demonstrating how AI in search helps fans learn something new and explore the 2026 FIFA World Cup. ... read more

The group will make its case on panel sessions and in the streets (particularly along the Croisette) where it will solicit pledges from agencies to shun work related to fossil fuels. ... read more

Streaming audio and podcasts are already a consumer staple. But advertisers still spend relatively little of their budgets on podcast and streaming music ads, while programmatic workflows and automation are yet to close the gap ... read more

Marketers should stop treating the home screen as digital wallpaper, a viewer study suggests. ... read more

Retired "60 Minutes" correspondent Steve Kroft and other respected veterans of "60 Minutes" are blasting CBS News editor-in-chief Bari Weiss in the trade press. ... read more