Brands are building in-house entertainment studios on the promise that great content earns the audiences advertising can’t buy. OpenAI just revealed what that promise actually costs.  Last week the AI company acquired TBPN, a daily ... read more

OpenAI proposed policies for the AI era including a public wealth fund and rapid social safety net programs, as the company attempts to mitigate AI's disruption of the ad labor market with the eventual rollout ... read more

Can 2026 be the year advertisers finally let go of their keyword blocklists? News publishers sure hope so. Even brand-safety platforms want advertisers to abandon the antiquated practice of keyword blocking, which is the blunt ... read more

In adding a 'Thanksgiving Eve' game, the NFL seems now to be toying with expanding to... Wednesdays? ... read more

Due to its negotiating strength, the NFL is expected to achieve a 50%+ jump in annual rights revenue to $15 billion, MSN reports. Some estimates are as high as $16 billion. However, higher negotiated NFL ... read more

The Internet is on the cusp of being rewritten based on agentic services. ... read more

The story of a woman who becomes a miniature wife when she undergoes significant shrinkage was told 45 years before this week's premiere of "The Miniature Wife" on Peacock. ... read more

"Super Mario," with a three-day weekend score of $130.9 million, immediately took over as the U.S./Canada box-office revenue leader for this year so far. ... read more

The industry has spent years debating third-party cookies, but AI has settled the debate. AI decision engines optimized for outcomes (sales, retention, lift) require deterministic identity, clean feedback loops and governable data lineage.  First-party data ... read more

DSPlease Brand marketers and agency buyers are skeptical of DSPs’ transparency claims. After Publicis announced last month that it’s no longer recommending The Trade Desk to its clients, other DSPs saw an opportunity to strike. ... read more

DSPlease Brand marketers and agency buyers are skeptical of DSPs’ transparency claims. After Publicis announced last month that it’s no longer recommending The Trade Desk to its clients, other DSPs saw an opportunity to strike. ... read more

This story was first published by Digiday sibling Modern Retail. At retail conferences, it’s become practically impossible to get through a full two or three days without having a conversation about the biggest buzzword in ... read more

The Trade Desk has been testing new automated buying modes with select clients that streamline campaign management but roll media, data and tech fees into a single price. The new “Trading Modes”, currently in closed ... read more

Lots of stories have been written about whether the term “agency” applies to agencies anymore — mostly under the divisive topic of principal media (where the agency acts as both buyer and seller). But there ... read more

CNN is developing an agentic infrastructure as part of a broader roadmap that will see it begin transacting media by the first quarter of 2027.  The news media company, owned by Warner Bros. Discovery, expects ... read more

This is an excerpt from Digiday’s sister brand’s 2026 Modern Retail Index, which takes a deep look at the top retailers — from big-box stores to pharmacies to specialty retailers — and collects data from ... read more

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Michael Krans, the head of retail media at Macy’s, is trying to the store’s Media Network from a transactional line item into the center of the marketing playbook, Beet.TV reports. Macy’s hopes to “ integrate campaigns ... read more

The Pittsburgh Post-Gazette, which has announced it will stop publishing this May, is at the center of a bitter fight between twin siblings Allan and John Robinson Block of Block Communications, the family media company, The ... read more

AI chatbot traffic is growing seven times faster than that of social media, although social pulls in four times more volume, according to an analysis by Similarweb, The Decoder reports. As for device usage, social ... read more

AI chatbot traffic is growing seven times faster than that of social media, although social pulls in four times more volume, according to an analysis by Similarweb, The Decoder reports. As for device usage, social ... read more

The data has never been more abundant. The problem is what to do with it. Three-quarters of U.S. buy-side leaders now believe traditional ad measurement approaches are underperforming, according to a February 2026 eMarketer report, ... read more

Michael Krans is trying to pull retail media out of the margins and into the center of the marketing playbook. The head of retail media at department-store chain Macy’s is on a mission to turn ... read more

Hey Readers! You guys are great. Pat yourselves on the back. Thanks for returning to – or joining! – the AdExchanger Commerce Media Newsletter. I’m James Hercher, senior editor. And, as always, I’m keenly interested ... read more

I’m keenly interested in emerging grocery aisle trends, especially snacks. So I was quick to grab an interview with Andrew Thomas, head of marketing for the meat snack brand Archer, who was being offered to ... read more

Flipboard has launched "social websites" - an open-source initiative designed to give creators and publishers a new way to connect with users on decentralized platforms. ... read more

Flipboard has launched "social websites" - an open-source initiative designed to give creators and publishers a new way to connect with users on decentralized platforms. ... read more

"This Court should not conclude that the VPPA is unconstitutional in any respect," the Department of Justice argues to the 1st Circuit Court of Appeals. ... read more

ChatGPT ads seem to favor clarity over creativity, which may mean many tech platform developers have to rethink strategies - unless this is a temporary learning curve. ... read more

Attention is no longer the gatekeeper. For two decades, digital marketing has been engineered around one dominant design: the ad unit. Paid search. Pre-roll. Display. We optimized bids, refined audiences, and scaled reach with precision. ... read more

More and more, the question is not whether audiences will see your content. It is whether artificial intelligence will reference it. ... read more

A Louisiana law prohibiting platforms from allowing minors under 16 to create or maintain accounts without parental permission is "a constitutionally valid response to the harm that platforms are causing children," 30 states and D.C. ... read more

You can't just wing it. Marketing budgets are too tight for operational chaos. You need structure, even if the math is a little fuzzy. ... read more

The show, a sequel to "Handmaid's Tale," debuts April 8. ... read more

Publishers have struggled with the lack of referral traffic from AI chatbots to websites from one of the most used traditional search engines worldwide. ... read more

Publishers have struggled with the lack of referral traffic from AI chatbots to websites from one of the most used traditional search engines worldwide. ... read more

"We're focused on building practical, differentiated solutions that move beyond fragmented AI adoption and deliver real-world impact for clients," Chairman-CEO Mark Penn said in a statement announcing the appointment. ... read more

We open with insights from attending a duo of privacy conferences this week, the IAPP Global Summit and IAB Public Policy & Legal Summit, including one reason regulators are paying more attention to data privacy: ... read more

OpenAI has acquired what OpenAI CEO of Applications Fidji Simo called one of the most influential tech news sources in the industry. That source is a media brand. ... read more

"Social video advertising is becoming the dominant force, reshaping how content is consumed and monetized," says Omdia. ... read more

Health and government organizations accounted for more than 10% of the advertising payments received by websites that promote health misinformation, according to a new study from Yale University, CNN reports. A total of $35.7 million ... read more

Will buying and selling AI agents really talk with each other? The battle of the agentic AI agents is only beginning. ... read more

Besides the deadline for filing taxes on April 15, the biggest red-letter day in April will be the 23rd. ... read more

Sonia Chung, Boathouse's new CMO, wants to help the agency (and the industry at large) take full advantage of its data. The post Boathouse’s New Chief Strategy Officer Says It’s Time For Agencies To Take ... read more

I’m pretty sure I’ve missed the window on becoming a Crumbl fan -- but I can still appreciate the "pretty pictures of cookies" on their CTV ads. The post How Samsung Ads And Crumbl Got ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: The Ten Plagues Of Programmatic appeared first on AdExchanger. ... read more

Spotify expands its ad offerings; the case on a fraudulent real estate campaign draws to a close; and browsers must provide GPC opt-outs starting next year. The post Johnny On The Spotify; DOJ Closes The ... read more

This story was first published by Digiday sibling ModernRetail Amazon will impose a 3.5% fuel and logistics surcharge on merchants’ fulfillment fees beginning April 17, as rising fuel costs tied to conflict in the Middle ... read more

Between the Super Bowl, 2026 Winter Olympics and FIFA World Cup, there is no shortage of sports marketing opportunities this year. But global ad spend has increased, and brands like Grey Goose, John Deere and ... read more

Agency trading desks spent a decade trying to live down what they were. Horizon Media thinks it’s finally figured out what they should become.  It’s building what it describes internally as an “orchestration and intelligence” ... read more

Every time a transparency crisis rattles programmatic, the same reflex kicks in: rivals circle, sales decks get dusted off and emails go out, it is one of ad tech’s more reliable habits, and one of ... read more

Jeff Shell may be leaving his post as president of Paramount Skydance, depending on the outcome of preliminary talks between his legal team and the company, Variety reports. Shell was sued in March by R.J. ... read more

Americans who spend at least five hours a day on social media are more likely to feel their views are heard, according to a study of 20,000 Americans by Gallup and the Charles F. Kettering Foundation, The ... read more

OpenAI, moving into the entertainment world, has acquired TBPN, a streaming business, Deadline reports. The deal was The acquisition was announced in a blog post by Fidji Simo, products boss of OpenAI. TBPN is described like this: ... read more

David Mogensen, formerly vice president of global marketing for Uber, announced on LinkedIn he is joining the luxury automaker. ... read more

A federal judge threw out Michigan Attorney General Dana Nessel's claims that Roku wrongly disclosed users' video-viewing history to tech companies via analytics tools, but is allowing the state to proceed with claims that the ... read more

A federal judge threw out Michigan Attorney General Dana Nessel's claims that Roku wrongly disclosed users' video-viewing history to tech companies via analytics tools, but is allowing the state to proceed with claims that the ... read more

A federal judge threw out Michigan Attorney General Dana Nessel's claims that Roku wrongly disclosed users' video-viewing history to tech companies via analytics tools, but is allowing the state to proceed with claims that the ... read more

Following an initial testing round with its top-performing creators, Snapchat has officially expanded its Creator Subscription offering to all eligible Snapchat creators across the globe. ... read more

Following an initial testing round with its top-performing creators, Snapchat has officially expanded its Creator Subscription offering to all eligible Snapchat creators across the globe. ... read more

Tok has launched a simple mobile game designed to be played casually by friends within DMs and group chats. ... read more

Search freed users from homepage bloat, got them directly to the pages they wanted -- and the portals died. ... read more

That's the good news, according to Guideline. The bad news is that geopolitical uncertainty - especially the war in Iran - could crush demand if oil prices and unemployment continue to rise. ... read more

Perplexity late Wednesday asked a federal appellate court to vacate an injunction that would ban the artificial intelligence company's shopping agent, Comet, from Amazon. ... read more

Coca-Cola debuted its new "And a Coke" campaign - a first-of-its-kind collaboration that brings together 13 iconic QSR brands to support a national effort. ... read more

"Media value" for linear TV networks is down 16% to $1.24 billion through Q1 this year, according to iSpot.tv. ... read more

Omnichannel advertising platforms promise to handle everything from media buying to creative testing to AI-powered insights. ... read more

The rebooted print edition and accompanying digital "experience" features a new llook, as well as columns including "The Context" intended to put a rapidly changing world in perspective. ... read more

This story was first published by Digiday sibling Glossy Fenty Beauty is taking its community-first strategy into messaging. On Wednesday, the Fenty Beauty brand launched “Rose Amber,” an AI-powered beauty advisor built for WhatsApp, marking ... read more

Anthropic signed a Memorandum of Understanding with the Australian government to follow specific AI safety and research rules, when CEO Dario Amodei met with Australia's Prime Minister to confirm the agreement. ... read more

Smartly.io has become OpenAI's first creative ad-tech partner, allowing advertisers to place ads in the ChatGPT interface where users can engage with the chatbot for product advice and recommendations. ... read more

As TV evolves into a more immersive storefront experience, there are new opportunities for advertisers to open up two-way interactions with consumers. To keep pace with this shift from viewership to commerce, advertisers need modern ... read more

Concourse Media has named Jack Sheehan as president of worldwide sales, Screen Daily reports. Previously, Sheehan served as president of worldwide sales and development at Archstone Entertainment. He will focus on the firm’s global sales strategy and ... read more

Young consumers are increasingly influenced by social media platforms and influencers concerning money instead of traditional financial institutions, according to a study titled Financial Lives in the Networked Generation, Newswise reports. “These shifts are not incremental—they ... read more

TV networks and streamers are spending more on high-priced sports programming, with little left for unscripted content. ... read more

The legal battle between Connoisseur Media CEO Jeff Warshaw and Soros Fund Management (SFM) now turns on one question, following new filings, Inside Radio reports: Did he advise SFM that Cumulus Media was ready to acquire Audacy’s debt before SFM ... read more

Terms were not disclosed, but the 670-person agency will be integrated into Publicis Sports Group, reporting to CEO Suzy Deering. ... read more

Swivel and Olyzon's new partnership brings buy-side and sell-side agents together as early examples of an agentic marketplace. The post The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? appeared first on ... read more

A couple of commandments are in order for watching "The Ten Commandments" this weekend on ABC. ... read more

The new ad automation platform from Basis puts campaign planning into the (figurative) hands of AI agents. But it's just a starting point. The post Basis Wants To Help Marketers Bring Agentic AI Into Media ... read more

Kalshi, the prediction market platform where players can place bets on world events — such as the number of deportations this year — was sued last week by the state of Washington, one of such 20 ... read more

The role of the marketing scientist has never stood still, but artificial intelligence has hit fast-forward.  Once the quiet architects behind dashboards and reports, marketing scientists are now at the epicenter of creativity, technology and ... read more

Mediavine suffers layoffs; Amazon’s chatbot ads suffer from lack of clicks; and we all suffer the AI fruit slop. The post Pruning The Mediavine; Shoppers Aren’t Clicking Amazon’s AI Ads appeared first on AdExchanger. ... read more

Earlier this month, Meta announced its Facebook Creator Fast Track, a program aimed at attracting more creators to the platform by offering guaranteed payouts depending on their follower size on Instagram, TikTok, or YouTube. It’s ... read more

This week’s Media Briefing recaps publishing execs’ thoughts on optimizing content for AI search (or the concept of GEO) and the opportunities for revenue from AI licensing deals and marketplaces, during the Digiday Publishing Summit’s ... read more

Spotify’s ad exchange more than tripled its programmatic advertiser base in the year since its launch, according to the streamer. The media agencies using it are less effusive, Following the launch of SAX last April, ... read more

In February 2019, Griffin Johnson was a junior in college, studying nursing and working in a steel factory. Six years later, he’s co-founder of Animal Capital, a venture fund, a journey he credits almost entirely ... read more

Meta is forming a team of "elite AI researchers" led by Yang Song, a former TikTok executive now in charge of making Meta's social apps even more engaging and profitable. ... read more

Meta is forming a team of "elite AI researchers" led by Yang Song, a former TikTok executive now in charge of making Meta's social apps even more engaging and profitable. ... read more

The attempted class action suit may not go anywhere, but it reflects consumer fears about privacy in the digital age. ... read more

A Utah man is alleging in a new lawsuit that artificial intelligence company Perplexity shares "complete transcripts" of users' chats with Google and Meta, via analytics tools embedded in Perplexity's online site. ... read more

A Utah man is alleging in a new lawsuit that artificial intelligence company Perplexity shares "complete transcripts" of users' chats with Google and Meta, via analytics tools embedded in Perplexity's online site. ... read more

In this ever-fragmented media landscape, advertisers are forced to visit numerous destinations to find audience segments, while integrated ecosystems provide unified access that functions like an “easy button for connected TV.” “Fragmentation makes buying audiences ... read more

SAN JUAN, Puerto Rico — Companies that focus artificial intelligence implementation with an eye toward business growth, rather than expense reduction, will outpace competitors. The view is that AI’s transformative power should drive real outcomes ... read more

Microsoft Advertising appears to be testing a two-tier sponsored product carousel on Bing to expand its ecommerce ad presence and compete with Google. ... read more

Microsoft Advertising appears to be testing a two-tier sponsored product carousel on Bing to expand its ecommerce ad presence and compete with Google. ... read more

TikTok's U.S. venture has announced a partnership with Cameo, which delivers personalized celebrity video messages to fans. Together, both companies want to help creators connect with fans and directly monetize their social media celebrity status. ... read more

TikTok's U.S. venture has announced a partnership with Cameo, which delivers personalized celebrity video messages to fans. Together, both companies want to help creators connect with fans and directly monetize their social media celebrity status. ... read more

A federal appellate court this week refused to revive a challenge to a Minnesota law prohibiting "realistic" deep fakes of politicians. ... read more

In the last 12 months, there were 206.4 million total sign-ups among the nine streamers including Apple TV, discovery+, Disney+, HBO Max, Hulu, Netflix, Paramount+, Peacock and Starz. ... read more