Paramount might have outlasted and outbid Netflix in the competition to acquire Warner Bros. Discovery, but Netflix is not overly fussed about the loss. The post Don’t Worry About Netflix – It’s Doing Fine Without ... read more

Virginia's attorney general on Wednesday urged a federal appellate court to reverse a lower court ruling that blocked enforcement of a law requiring social platforms to verify users' ages, and prohibit minors under 16 from ... read more

Threads is enhancing its API with additional social-media management tools designed to help brands and creators expand reach and scheduling functionality. ... read more

YouTube now allows users to cut out its most popular media format - Shorts - from their app feed. ... read more

"Google's processing of virtual-content sales is the modern equivalent of booksellers' and newsstands' processing of printed-content sales," the company argues to the 9th Circuit Court of Appeals. ... read more

Albertsons has released incrementality metrics to help advertisers identify new customers and more across its retail network. S. Martinelli & Co. became one of the first testers. ... read more

Albertsons has released incrementality metrics to help advertisers identify new customers and more across its retail network. S. Martinelli & Co. became one of the first testers. ... read more

The 2025 Internet Advertising Revenue Report conducted by PwC released Thursday shows despite concerns about economic and geopolitical uncertainty, the industry drove record revenue, reaching $294.6 billion in 2025, up 13.9% YoY. ... read more

Snapchat plans to lay off approximately 16% of its global full-time employees - about 1,000 jobs - as the social media company embraces advancements in AI to cut overhead costs during its "crucible moment." ... read more

The Cannes Lions this morning unveiled the complete jury rosters for its upcoming awards, including members of the media jury chaired by WPP Media's Sindhuja Rai. ... read more

One persistent issue for movie theater owners since the dawn of the premium streaming age is movies moving too quickly from theaters to streaming. ... read more

Crossover Media Group has hired media veteran John Murphy as vice president of strategic partnerships, a new role, Inside Radio reports. He will be tasked with securing new content for the company. Murphy has worked ... read more

Timed to the upfront season, Paramount announced it's merging the ad tech stacks behind Paramount+ and Pluto TV, releasing a new performance product, offering more control over ad placements and introducing dynamic ad insertion (DAI) ... read more

Nielsen overestimates streaming viewership at the expense of traditional TV, says Mark Marshall, chairman of global advertising and partnerships at Nielsen client NBCUniversal, The Wall Street Journal reports. “Every media company is valued on a multiple of something, ... read more

Netflix has five of the top ten shows and CBS has two of the top ten and six of the top 20 shows. Disney's ABC/Hulu has four of the top 20 programs. ... read more

Radio firm Cumulus Media is headed for a swift emergency from Chapter 11 bankruptcy following the posting of a 181-page restructuring agreement by the U.S. Bankruptcy Court for the Southern District of Texas, according to ... read more

One acquisition often begets another. Take Viant, which announced its plan to acquire TVision for $40 million on Wednesday. The post Viant Probably Wouldn’t Have Acquired TVision If It Hadn’t Bought IRIS.TV First appeared first ... read more

The news that "Jersey Shore" is about to have its final farewell season raised a question: Wait a minute - "Jersey Shore" is still around? ... read more

The media budgets of U.K. advertisers are set to rise over 7% in the first quarter of 2026, despite worries over supply-chain disruption and low consumer confidence. It’s a sign advertisers aren’t acting to pull ... read more

The IAB’s 2026 Connected Commerce Summit in New York City felt to me like the retail media industry’s first sit-down explanation to a child who is now a “big kid” and must act accordingly. Not the ... read more

Multicultural publishers aren’t just competing for ad dollars anymore. They’re under pressure to grow and scale their audience to remain competitive in an increasingly selective marketplace. Shrinking referral traffic and cooling diversity budgets have combined ... read more

Hot 100 Hack Freecash, a rewards-based “get-paid-to” app, shot up the App Store and Google Play charts faster than a Taylor Swift single. The app was marketed heavily on TikTok as an easy way to ... read more

Organic search expertise is the latest in-demand skillset among ad agencies. Media agencies are competing with brands and each other to fill senior roles intended to burnish their capabilities in search engine optimization, AI discoverability ... read more

In 2020, Carson Roney was a college basketball and volleyball player recording dances on a fairly new app called TikTok. Six years later, Roney has 5 million followers on TikTok, nearly 700,000 followers on Instagram, ... read more

This week’s Media Briefing explores how the “SaaS-pocalypse” is reaching publishers, as AI coding tools make it easier and cheaper for media companies to build their own apps and workflows — and entering into “build ... read more

OpenAI is building the ad measurement infrastructure that would let it compete for performance budgets, not just brand spend.  The AI company is working on a conversion tracking pixel — the same type of tool ... read more

This story was first published by Digiday sibling Modern Retail Amazon is hitting pause on a controversial change to its advertising payment system after backlash from sellers who said the update would strain their finances. ... read more

The integration with HubSpot will give advertisers the ability to connect their campaign workflows directly to the customer relationship management (CRM) platform. ... read more

Several recent policy changes at Amazon have prompted large sellers to boycott the online retailer's ad business on Wednesday. ... read more

The FTC calls brand safety initiatives censorship, but judges say the First Amendment only prohibits the government, not private companies, from suppressing speech. ... read more

Maine lawmakers this week failed to pass a broad privacy bill that was opposed by ad industry groups. ... read more

Artificial intelligence impacts client work through efficiency gains, strategic thinking elevation, and outcome-driving tools, though human intelligence remains essential for navigating AI-driven environments effectively. “Where are we seeing AI really impact what we’re doing from ... read more

NEW YORK – Artificial intelligence is already being put to work where it matters most: making ads smarter and cheaper, says Dawn Williamson, chief revenue officer at Comcast Advertising. “AI is an incredible asset that ... read more

NEW YORK – The home screen land grab is heating up as brands realize that the most valuable moment in connected TV advertising is not mid-show or even pre-roll. It is the instant a viewer ... read more

Peloton has tapped "Heated Rivalry" actor Hudson Williams for a campaign that "Glamour " says borders on NSFW, due to his "very short shorts." ... read more

Meta's ad-measurement updates - an AI-assisted Meta Pixel upgrade and a one-click setup path for Conversions API - are intended to reduce technical complexities that separate advertisers with resources from those without. ... read more

I'm writing this for those not fortunate enough to attend the Advertising Research Foundation's recent Audience X Science conference in New York City. You will want to pay attention, because one session in particular -- ... read more

The media plan was a tool, and like every tool in this industry, it will be replaced by a better one. ... read more

Most teens say social media neither helps nor hurts their mental health, while a quarter of parents say social media is harmful. ... read more

Viant Technology Inc. is acquiring TVision Insights, a move that could reshape how television advertising is measured by embedding real-time attention data directly into media buying. The deal brings together Viant’s identity and programmatic capabilities ... read more

Viant will incorporate TVision technology into its AI demand-side platform, where it says it will produce a "first of its kind attention-adjusted CPM [cost per thousand viewers] measure." ... read more

The new framework donated by Amazon Ads to IAB Tech Lab aligns with an agentic real-time framework for enhanced demand signals and improvements on ad spend. ... read more

"The ad agencies' brand-safety conspiracy turned competition in the market for ad-buying services on its head," FTC Chairman Andrew Ferguson said in a statement, adding, "The antitrust laws guarantee participation in a market free from ... read more

"The ad agencies' brand-safety conspiracy turned competition in the market for ad-buying services on its head," FTC Chairman Andrew Ferguson said in a statement, adding, "The antitrust laws guarantee participation in a market free from ... read more

CAPI, but make it easy. Conversion APIs have become standard issue for the big ad platforms. The idea is to shift conversion tracking from the browser to the server so it’s less exposed to browser ... read more

Not surprisingly, TikTok still reigns supreme among American teens for information on politics and political issues, but Instagram is a close second. Snapchat, not so much. ... read more

The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste. The post Amazon Ads Hands The IAB Tech Lab A Tool That Promises To Waste Fewer Bid Requests ... read more

TelevisaUnivision is the latest TV publisher to join the self-serve trend that’s rising in popularity across connected TV advertising. On Wednesday, TelevisaUnivision announced its streaming inventory is now available to buy through the ad planning ... read more

The days of marketers manually managing their Google search campaigns seem numbered as the industry barrels toward automation in the age of AI.  Today, Google’s AI Max is moving out of beta. With that, campaigns ... read more

Google announced Wednesday that it will phase out Dynamic Search Ads (DSA), and upgrade all advertisers to AI Max for Search powered by artificial intelligence. ... read more

Local news consumption patterns are changing as general interest has declined, Pew Research Center reports in a fact sheet. In 2025, 21% of Americans said they follow local news very closely, down from 37% in ... read more

Axle AI will demonstrate a new panel for its Avid Media Composer that will allow editors to search, preview, and import media directly from any Axle AI media asset management system, AIThority reports. “Editing is all ... read more

One Sheet, a newsletter about newsletters, has suffered several issues, including misattributed information and made-up quotes, leading to questions about whether its AI use is leading to hallucinations, Semafor alleges. The publisher of One Sheet, ... read more

Nelson Media Company has acquired seven out of eight central Iowa newspapers that were in danger of closing after their owner Mid-America Publishing shut down, We Are Iowa reports. The papers are The Graphic Advocate, the ... read more

Two different documentaries on the Artemis II moon mission are coming this week, but one will touch down on TV one day earlier than the other one. ... read more

An open letter in "The New York Times" cast major concern on what the merger means for the business. What comes next? ... read more

Hub Entertainment Research notes that some of the strongest aggregators are led by Amazon Prime Video, where 54% of respondents say they use it to get one or many streaming services. ... read more

The Chicago law firm Keller Postman is among the pioneers – Partner and Co-Founder Ashley Keller would say the pioneer – of mass arbitration lawsuits. The practice sprang up in response to a corporate tactic ... read more

Getting Off Track So much for privacy controls. According to a recent report, Microsoft, Meta and Google ignored users’ opt-out preferences, violating state regulations.  Despite the addition of the Global Privacy Control (GPC) system, which ... read more

Forbes is creating a wine-focused content vertical, commerce site and membership program to grow direct consumer revenue beyond its traffic-dependent businesses, as it looks to offset zero-click traffic declines and content discovery challenges. There’s a ... read more

This week’s Future of TV Briefing looks at an AI tool developed by a team including several Netflix employees that could presage the evolution of virtual product placements. AI-generated product placement DOJ’s NFL investigation, ... read more

This story was first published by Digiday sibling Modern Retail. In their quest to drive up social media engagement, brands are spending more time in the replies. A prominent example came last year, when soda ... read more

OpenAI has an ads manager. It’s in testing and may not launch in lockstep with the ad business itself — something the company has been at pains to stress to partners. But that’s not really the ... read more

Imagine consumers delegate shopping to agents. Businesses will no longer sell to humans. They'll be selling to smart technologies. No need to communicate with people. No need for marketing. ... read more

The "Post" conducted what it called its Tiny Tiles test to see what worked at each touchpoint. ... read more

The company is moving beyond its initial exclusive partnership with Hyundai to include vehicles from Jeep, Chevrolet, Kia, Mazda and Subaru. ... read more

TikTok has begun integrating ByteDance's next-generation AI video model into its Symphony suite for advertisers, expanding video-script generation to actual branded video automation for in-app promotions. ... read more

TikTok has begun integrating ByteDance's next-generation AI video model into its Symphony suite for advertisers, expanding video-script generation to actual branded video automation for in-app promotions. ... read more

By unifying the marketing funnel with digital platforms under one leader, Southwest aims to bring reliability to each interaction with the brand. ... read more

NEW YORK – Generally speaking, “performance TV” means delivering measurable outcomes for marketers through return on ad spend demonstration, though the challenge lies in proving television’s effectiveness on a consistent, scalable basis rather than isolated ... read more

SAN JUAN, Puerto Rico – Lou Paskalis has a characteristically blunt assessment of artificial intelligence’s growing appetite for content, likening it less to innovation and more to a well-organized heist. “The reason that I think ... read more

NEW YORK – Publisher partnerships must span content, technology, and advertiser relationships rather than focusing on single capabilities, as premium content varies based on individual viewer perception and contextual relevance. “Between content, technology, and advertising ... read more

YouTube is making changes to the way it delivers ads during popular livestream sessions, declining to rely on AI to pause ads entirely when a creators' viewers are engaging with the video most. ... read more

Alabama lawmakers have passed a privacy bill that gives state residents some control over personal data, but doesn't give consumers the right to opt out of common forms of behavioral ad targeting. ... read more

Amazon has partnered with Memorial Sloan Kettering to build an application accelerated antibody design for potential pediatric cancer therapies that would take discovery from months to weeks. The goal is to "beat the clock" for ... read more

The company has partnered with Memorial Sloan Kettering to support accelerated antibody design for potential pediatric cancer therapies that would take discovery from months to weeks. ... read more

The company has partnered with Memorial Sloan Kettering to support accelerated antibody design for potential pediatric cancer therapies that would take discovery from months to weeks. ... read more

About 65% of Americans have used AI search in the past six months, but only 15% trust it "a lot," a recent study finds. People have a difficult time trusting in the context of the ... read more

We need a reliable zeitgeist to set our personal compass to. Instead, we're seeing an algorithmically defined slice of zeitgeist, served exclusively to us. ... read more

"Havas has started 2026 on a solid footing, continuing its momentum and delivering organic growth in net revenue of +2.5%," Bollore stated. ... read more

Virginia Governor Abigail Spanberger on Monday signed a privacy law that will prohibit businesses from selling data that can pinpoint people's locations within a 1,750-foot radius. ... read more

*The Gauge and Media Distributor Gauge do not reflect Nielsen's currency TV ratings." ... read more

Emarketer released data on Monday, forecasting Meta Platforms will take more ad revenue and market share than Google in 2026 for the first time ever worldwide. ... read more

Investment app Betterment is running what CMO Kim Rosenblum calls an “anti-marketing” playbook. Her team oversees growth, and they spend a lot of time strategizing about user acquisition. But once someone becomes a user, it’s ... read more

"AI continues to be a tailwind for Publicis," CEO Arthur Sadoun stated, reporting that AI tech now accounts for 86% of the holdco's revenue. Humans, not so much. ... read more

A month after Publicis Groupe told clients to pull spend from The Trade Desk, it still hasn’t told them where to put it instead. The directive — the result of an audit that surfaced transparency concerns ... read more

Opal launched Gem, a new AI solution, to help large brands unify the layers of media and tech within their organizations. The post Can An AI Solution Fix Misaligned Marketing Orgs? appeared first on AdExchanger. ... read more

Live sports is one of programmatic’s biggest opportunities, even if the buying process is still kind of a mess. But efforts are being made. The post Programmatic Live Sports Buying Is Starting To Get Less ... read more

Amazon is in advanced talks to ‌acquire Globalstar, the satellite telecom group, Reuters reports, sourcing Bloomberg News.  Such a deal would bolster Amazon’s effort to build a satellite operation. The transaction could be announced on Tuesday.  ... read more

New research from Magid shows a decline in the association of the word “trustworthy” with news organizations, TVNewsCheck reports. Of 44 emotional attributes surveyed, “trustworthy” ranks 39th. The study will be presented at TVNewsCheck’s Programming Everywhere conference on April 19 ... read more

Dollar General has formed a partnership with QSIC that will enable the chain to roll out an enhanced, AI-fueled in-store audio media network in roughly 6,000 locations, doubling its in-store audio presence to 12,000 stores, in ... read more

For years, programmatic advertising has operated on the assumption that most buyers didn’t really want to know how the system works. That’s changing. More advertisers are asking harder questions about where their media dollars actually ... read more

For those old enough to remember the Golden Age of the space program in the 1960s and early '70s, Artemis II seemed like old times. ... read more

Nexstar Media Group plans to use NewsNation as its source for nationally produced segments on its local TV stations, Barrettt Media reports. Previously, Nexstar utilized features from ABC and NBC. Nexstar, which has over 200 ... read more

Can You Hear Me Now? What do you think of when you hear the term “programmatic audio?” Podcasts or streaming music probably pop to mind. But don’t forget about in-store audio, you know, the radio-ish ... read more

Subscribe: Apple Podcasts • Spotify No one said running the largest independent demand-side platform in the world would be easy. If recent headlines indicate anything, The Trade Desk now knows that better than anyone. Major ... read more

Last week, separate developments emerged, each involving nuanced interpretations of the word ‘exit’ and simultaneously representing the contemporary challenges independent ad tech companies must traverse.  These two entities are: MiQ and The Trade Desk, with ... read more

Jimmy “MrBeast” Donaldson just hosted a two-day, multi-platform “50 Streamers” competition that exceeded 1 billion total views within the first three days. The latest MrBeast offering, which pitted 50 streamers against each other in competitions ... read more

This story was first published by Digiday sibling Modern Retail Two fast-growing advertising sectors — retail media and the creator economy — are increasingly interlinked. Executives in the advertising businesses of retailers like Walmart, Best ... read more

This is an excerpt from our Digiday+ Research report “How publishers from Dow Jones and Business Insider to People Inc. are approaching AI in 2026,” which explores how publishers are navigating the opportunities and challenges ... read more