There is a common refrain that AI requires high-quality data to deliver high-quality results. “Garbage in/garbage out” refers to the idea that any AI trained on less than perfect data will not be able to ... read more

Chat To Cart As more people use AI chatbots for, well, everything, advertisers need to blow up their old playbook. Take product research. Brands have a tremendous opportunity to get in front of consumers as ... read more

Deploying AI agents into workflows has become table stakes. Who owns those workflows, however, remains fuzzy. Agency execs argue the need for industry-wide standards and guardrails to prevent AI agents from going rogue, especially when ... read more

Omnicom was already planning to cut LiveRamp loose. Publicis buying it just moved up the date. Before the deal, the plan was to let the contract with LiveRamp run its course until the first quarter ... read more

Related Insights Member Exclusive Ad Tech Briefing: The downstream implications of Publicis Groupe’s $2.2 billion bet on LiveRamp Subscribe To Read Read More Publicis Groupe’s planned acquisition of LiveRamp ... read more

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses. The programmatic upfront The upfront’s creator spotlight, ... read more

This article was first published by Digiday sibling Modern Retail. CPG manufacturers in the U.S. are sitting on excess capacity that’s just waiting to support a new wave of brand growth. Keychain, a platform that ... read more

Keeping the complexities of marketing channels in mind, Digiday+ Research has analyzed strategies and challenges across leading marketing channels — like retail media, influencer marketing and social media — to identify key trends and best ... read more

Beyond cutting around 8,000 jobs, Meta this week plans to reassign 7,000 employees to four new organizations primarily focused on developing AI tools and apps, according to an internal memo seen by Reuters and "The ... read more

Google DeepMind CEO Demis Hassabis on Tuesday announced "Gemini Omni Flash," the first in a new family of models designed to collapse video, image, and audio generation into one system. ... read more

A Utah-led coalition argues that Colorado's warning label law merely requires social platforms to "provide fact-based notices about their products." ... read more

X plans to identify and reach out to hyper-specific creators working across a range of content media who align with brands and are interested in participating in a campaign. ... read more

Sixteen attorneys general are calling on the FTC to regulate "personalized pricing" in the food delivery space. ... read more

Not all digital video yields equal results. Case in point: DeepIntent’s Natalie Mancuso points to internal findings that connected TV advertising in healthcare generates twice the new-to-brand prescription rate compared to online video alone when ... read more

MIAMI — The pharmaceutical industry has long been considered a laggard in digital advertising innovation, hamstrung by regulatory hurdles and lengthy compliance approvals. But that gap is finally closing as programmatic capabilities mature and creative ... read more

As publishers scramble to survive collapsing referral traffic, disappearing cookies and the growing reality that AI search engines increasingly answer questions without sending readers anywhere, Tina Ianacchino of Seedtag says the industry may still be ... read more

As companies attempt to give marketers greater compatibility between platforms, Microsoft Advertising has introduced several improvements designed to reduce friction and improve outcomes. ... read more

The NFL is now getting heat from federal regulators and others over possible antitrust business behavior, as media-rights deals are on the rise. ... read more

Cable share for the month is down vs. a year ago, from 24.0% in March 2025. Broadcast was down 20.3% vs. 20.5%, and streaming grew to 47.6% from 43.8%. ... read more

Like others who have been in the same situation, Stephen Colbert has a choice of either bowing out of late night gracefully or taking the low road of anger and ingratitude. ... read more

Influencer marketing used to be the squishy line on a media plan. Marketers would choose who to work with based on follower counts and gut feel. But now influencer is a performance channel – and ... read more

Tale of Two Webs As AI answer engines reshape how audiences discover journalism, The Economist is quietly preparing for what Josh Muncke, VP of generative AI calls “two versions of the web.” The publisher is ... read more

The word “innovation” gets thrown around in every press release and new product announcement, but what does it actually mean? Carol Reed, Ogilvy’s new chief innovation officer, says one of the key elements of innovation ... read more

You may not know the name for it, but you’ve probably experienced it: you click on a link to a webpage, hit the “back” button on your browser, but end up on a page you ... read more

Subscribe: Apple Podcasts • Spotify In a not so distant future, LLMs may become the first stop in the online shopping journey. For Tim Peterson, Digiday executive editor, video and audio, that trend has already ... read more

Top-shelf whisky — and whiskey — brands are reaching for a familiar combination of ingredients as they seek to recruit younger consumers into category customers. Premium blended Scotch brand Chivas Regal, a sponsor of Ferrari’s ... read more

X is making the same pitch every other platform is making: scale plus AI equals performance.  As ever, the proof will be in the ad spend (or lack of it) given this isn’t the first ... read more

Blackstone, which invests in early-stage companies, will form a joint venture with Google to create an AI cloud company, backed by an initial $5 billion equity commitment. ... read more

The New York Times has filed its second lawsuit against the Defense Department, charging that the policy of escorting journalists while on Pentagon grounds violates the First Amendment., Associated Press reports. The escort plan is ... read more

The New York Times has filed its second lawsuit against the Defense Department, charging that the policy of escorting journalists while on Pentagon grounds violates the First Amendment., Associated Press reports. The escort plan is ... read more

Programmatic bidding may be automated, but there is still a great deal of manual work, and Korva, an AI ad tech startup just out of beta, is trying to change that, AdExchanger writes. “Inside of ... read more

NPR is eliminating some reporting and editing jobs as it seeks to fill an $8 million gap in its $300 million annual budget and survive the loss of federal subsidies for member stations, NPR reports. ... read more

Two Massachusetts publications, Pulse and CM Pride magazines, have been acquired by Merit House media, a new company affiliated with Rucker Investments, The Worcester Guardian reports. The sale, terms of which were not released, also ... read more

Canal+ Head Maxime Saada fueled the contretemps over the weekend saying the company would no longer work with 600 in the industry who signed the "Switch Off Bollore" open letter. ... read more

"States may certainly take steps to protect minors who use 'social media,' but requiring minors to obtain parental consent before accessing those websites is not a narrowly tailored means of advancing a legitimate governmental interest," ... read more

YouTube is launching its likeness detection technology to all eligible creators over 18 to combat the spread of misleading AI-generated content. ... read more

Meta has expanded its partnership with Integral Ad Science, bringing the company's "Content Block List" optimization solution to advertisers running campaigns on Threads. ... read more

Thirty-four Ai-based startups including Anthropic and OpenAI generate nearly $80 billion in annualized revenue - $6.6 billion per month - from selling applications based on AI or providing access to models that power the apps, ... read more

MIAMI — Traditional brand safety guidelines fail against artificial intelligence-generated content because existing tools and platforms cannot handle the volume and sophistication of machine-created material flooding digital environments. “Brand safety rules, guidelines, everything that’s been ... read more

MIAMI — The pressure on marketers to show results has never been more intense – but chasing short-term performance at the expense of brand building is a trap, according to one ad-tech executive who lives ... read more

Texas is urging the 5th Circuit to lift a block on a law requiring app stores to verify users' ages and block minors from downloading apps or making in-app purchases, without parental consent. ... read more

Now Similarweb has another revenue stream centered on large language model data training contracts with technology companies. ... read more

"This creator journalism is not a sideshow. It is fast becoming the show," said Deborah Turness, who resigned from her position as CEO of BBC News in 2025. "If we have been wondering for years ... read more

Spending in the region last year by the client is estimated at close to $90 million by agency research firm COMvergence. The appointment, effective in August, follows a formal review that was managed by consultant ... read more

A bestselling mystery author is an amateur sleuth who conducts her own self-styled investigations of murders in the storybook seaside town in which she lives. If this sounds like the premise for the old 1980s ... read more

Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed the fallout of Publicis Groupe’s $2.2 billion acquisition of LiveRamp over the weekend. Publicis has ... read more

OpenAI, Microsoft and others recently introduced ads in their chatbots that create incentives to identify conversations and track user behavior for ad targeting and conversion measurement, but what happens to user privacy when companies begin ... read more

OpenAI, Microsoft and others recently introduced ads in their chatbots that create incentives to identify conversations and track user behavior for ad targeting and conversion measurement, but what happens to user privacy when companies begin ... read more

Snap, YouTube and TikTok have settled a lawsuit alleging that social media addiction had disrupted learning in public schools, forcing the schools to spend large amounts to fight a mental health crisis, Insurance Journal reports. Meta is ... read more

The advertising industry is relying on metrics that create more noise than insight, Lance Wolder, head of commercial strategy and marketing at PadSquad in an interview with Beet.TV. “We’re living in a time and a ... read more

Thousands of articles from FiveThirtyEight, a publication known for polling analysis and election models, are no longer accessible, The New York Times reports. Instead, many relevant links are redirecting users to owner ABC News. FiveThirtyEight’s standalone site ... read more

Before the ink was dry on the LiveRamp deal, Publicis Group CEO Arthur Sadoun had personally sent 500 emails. To clients, to partners and to rival holdcos — all carrying the same message. Nothing changes. ... read more

Anthropic will brief the Financial Stability Board (FSB) on cyber vulnerabilities it found in the global financial system with its new AI model Mythos, Reuters reports, citing a Financial Times article. Mythos, which is not yet released, ... read more

It’s the great irony of programmatic. The bidding is automated down to the millisecond, but the day-to-day work of running campaigns is still largely manual, from copying data between systems and reconciling reports to running ... read more

The appointment follows the launch of a separate creative pitch that Allwyn began in February. ... read more

Publicis Groupe’s strategic rationale for acquiring LiveRamp for $2.1767 billion appears to center on accelerating its shift toward data-driven, higher-margin, “principal” operating models while tightening control over identity, addressability and closed-loop measurement. It’s a deal ... read more

Let me say the quiet part out loud: Publicis-LiveRamp is not a tech deal. It's not even a data deal. It's the repositioning of a major holdco from a neutral agent to a vertically integrated ... read more

Most search-engine optimization professionals say optimizing for large language models is basically traditional SEO wearing a futuristic blazer. ... read more

Just because a company doesn’t see itself as a data broker when it looks in the mirror doesn’t mean regulators would agree. “‘I’m not a data broker’ – that’s probably what a lot of you ... read more

Podcasts are becoming broadcasts; your kid’s college scholarship might be a data mining venture; and states are getting wise to false advertising from non-profits. The post Video Killed The Audio Star; The “No Essay” ... read more

The Trade Desk has a long history of AI ambition and a more complicated history of AI delivery. Its latest effort is notably smaller in scope and notably harder to argue with.  The ad tech ... read more

This briefing is made available to all Digiday readers through a partnership with sponsor DirecTV Advertising. Outcome. Defined as “the final result, consequence, or end product of a process, action, situation, or series of events.” ... read more

Brand spending on social video is accelerating rapidly. One contributing factor could be the practice of amplifying influencer video content on platforms like Instagram, TikTok and YouTube. Once an overlooked methodology that saw marketers use ... read more

The Economist is testing new ways of structuring content to be read solely by agents as AI engines increasingly surface and summarize news. For now, the subscription publisher is experimenting with agent‑readable versions of content ... read more

Upfront negotiations used to be about locking in access to the TV networks’ best shows, although with the dawn of digital, those conversations have evolved from simple haggling over discounts for bulk-buying ad space. Digiday ... read more

Clipping – turning long-form videos and streams into short, viral snippets – has become the growth hack of choice for creators, spawning its own cottage industry. Controversial figures like Braden “Clavicular” Peters have shot to ... read more

The acquisition puts Publicis in another category for agencies that support addressable ad targeting, and furthers its investment in technology, data, and AI and agentic services after the purchase of Epsilon and Lotame. The deal ... read more

The acquisition puts Publicis in another category for agencies that support addressable ad targeting, and furthers its investment in technology, data, and AI and agentic services after the purchase of Epsilon and Lotame. The deal ... read more

The majority of retail transactions still happen inside physical stores, but are the media environments within those spaces connected to the sophisticated targeting capabilities available online? T-Mobile Advertising Solutions is now positioning itself as a ... read more

The humble rideshare trip has officially entered its luxury-era branding arc. According to Jordan Glassberg, vice president of partnerships and loyalty at Lyft, your ride to the airport is no longer just a ride. It ... read more

MIAMI — The advertising industry has been measuring digital campaigns the same way for years, clinging to metrics that create more noise than insight. Meanwhile, brands and agencies struggle to separate meaningful signals from the ... read more

MIAMI — The pharmaceutical industry has long treated television advertising with affection – big budgets, elaborate productions, and a stubborn attachment to linear broadcasts. But the economics of reaching patients and healthcare professionals are shifting ... read more

The campaign, titled Three Words, was created on behalf of insurer AXA and was also awarded Best of Discipline in Health & Wellness, a Sustainable Development Goals (SDG) Pencil, four Golds, one Silver, and one ... read more

Roblox has hired John Ciancutti as its first chief growth officer, tasked with expanding user growth internationally as well as enhancing the gaming platform's recommendation algorithm. ... read more

Roblox has hired John Ciancutti as its first chief growth officer, tasked with expanding user growth internationally as well as enhancing the gaming platform's recommendation algorithm. ... read more

Upfront week is officially over. In case you missed any of the dog and pony shows — including Chappell Roan belting out "Pink Pony Club" during YouTube's Brandcast — don't worry; we've got you covered. ... read more

Artificial intelligence company OpenAI has been hit with a privacy lawsuit for allegedly disclosing information about users' interactions with its to Meta and Google, via tracking code on ChatGPT.com. ... read more

"The state cannot begin to show that its age verification, parental consent, and parental surveillance provisions are necessary to advance any legitimate interest it may assert," NetChoice writes in a lawsuit filed Thursday. ... read more

As LinkedIn onboards more creator-focused features, the B2B social networking platform is reportedly planning to host as many as 4,000 paid creator-led events per year. ... read more

As LinkedIn onboards more creator-focused features, the B2B social networking platform is reportedly planning to host as many as 4,000 paid creator-led events per year. ... read more

Microsoft has a vision to turn Clarity into AI-driven behavioral hub for the agentic web, as it develops new methods through Clarity, its analytics company, to measure how often and how favorably brands appear in ... read more

"Authority is no longer controlled by editors," reads a new report from PR firm 5W advising brands and PR pros to pitch the primary sources of AI engines instead. You know, Wikipedia, Reddit, YouTube, etc. ... read more

During upfronts, publishers flexed their ad performance muscles at media buyers all week long in an effort to appeal to the biggest demands media buyers have during their upfront negotiations: flexibility and results. The post ... read more

Nearly two-thirds of Americans now distrust AI, and yet, usage keeps climbing. ... read more

The Publicis Media veteran was previously president and global client lead at Spark Foundry in New York. ... read more

If Meta is making almost $27 BILLION, why doesn't it address a fraud issue that is just 0.05% of quarterly earnings? ... read more

Showing brands and advertisers that legacy TV media's linear TV business has what it takes now more than ever is key. The message is: We need to deliver more proven results for your media campaign. ... read more

The company's Japan operations continued to be the firm's growth driver, up 4.7%, while the Americas posted a 3% decline, in line with expectations. Full-year guidance was reiterated. ... read more

Broadcasters must “liberate their talent” and allow journalists to act like independent creators if they want to rebuild trust and remain relevant, Deborah Turness, the former CEO of BBC News, said in a speech in ... read more

Pattison Media, which runs 50 radio stations in Canada, has launched a platform that will allow advertisers to buy radio inventory programmatically, Inside Radio reports. Radio has been late to programmatic buying because of its analog nature. ... read more

A charity called Kars4Kids has been banned from running its broadcast ads, which include an “earworm” jingle, in the state, SF Gate reports. The ruling by an Orange County judge came after a resident named ... read more

Matt Stockman is stepping down as chief programming officer of Pillar Media after six years, effective Aug. 31, according to Radio & Television Business Report. Stockman, who guided programming at five stations in Denver, Cincinnati ... read more

This year’s TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove their way through the presentations. The post To Sell TV, The New ‘Premium’ Is ‘Fandom’ ... read more

"The Big Bang Theory" and its two spinoffs have been huge hits for CBS, but the third spinoff is going directly to streaming. ... read more

I’ve been ruminating lately on green shoots that may finally be breaking through. Not spring flowers, mind you, but original and promising new metrics that could loosen ROAS’s iron grip on marketer mindshare. There are ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Schrödinger’s Measurement appeared first on AdExchanger. ... read more

Keywords, Kinda The tabs, they are a-changin’. As in, campaign analytics tabs and what they’re meant to show advertisers.  The biggest shift has been the move from “analytics” to “insights.” “Analytics” used to mean detailed, ... read more

Live sports could be described as one of the last bastions of live television. With so many eyeballs in one place at one time, marketers are desperate to embed their brands — especially in women’s ... read more

The most important AI lesson senior marketers are learning: start with the process, not the agent.  Buried beneath all the noise about agents and autonomous workflows is something that actually cuts to the heart of ... read more