The connected television advertising market is bifurcating between the abundant dreams of programmatic and the reality of scarce, premium content. The industry may be finding itself in a hybrid model where tentpole events like the ... read more

NEW YORK — Connected TV and commerce have become inseparably linked as streaming platforms increasingly partner with retailers and closed-loop attribution systems enable direct measurement of advertising’s impact on purchase behavior. “You don’t really talk ... read more

As Beet.TV marks 20 years of chronicling the media business, Bill Koenigsberg, founder and CEO of Horizon Media, used the milestone to deliver a pointed message to Madison Avenue: swagger is cheap, culture compounds. From ... read more

Transparency is a hallmark of good tax policy; opacity is its enemy. ... read more

Citing its recent settlements with Dentsu, Publicis and WPP over alleged ad boycotts, the FTC has dropped its demand that NewsGuard turn over a host of data -- including information about subscribers. ... read more

Overall, Threads' upcoming web layout is more detailed than its current appearance, with written labels under the left-side navigation options, including the For You feed, the New thread composition tab, Search, Notifications, and Profile. ... read more

The state Small Business Chamber of Commerce plans to argue that "excessive" social media use by young employees affects the quality of their work. ... read more

The most common violations were abusing the ad network, misrepresentation, sexual content, personalization violations, and dating and companionship ads. ... read more

With RFPs in flux, diverse-owned media companies are finding ways to use their data to improve reach. Plus: Why we’re in retail media’s “potty-training” phase. The post Reaching For More Reach appeared first on AdExchanger. ... read more

In the U.S, industry estimates for Roku streaming devices (set-top box and smart TV OS) are at a 55% market share with Amazon Fire TV, next best at 35%. ... read more

"We are deeply grateful for his contributions and look forward to building on the strong foundation he has created," ANA Chair Dean Aragon said in a statement, announcing a "comprehensive search for his successor." ... read more

Coverage of LIV Golf League golf in Mexico City went black on the Fox Sports app and YouTube for more than 100 minutes on Thursday, Golf Digest reports. This followed false reports of the league’s demise. The ... read more

The App Store and Google Play Store “are helping users to find apps that create deepfake nude images of women,” according to The Tech Transparency Project, 9to5 Mac reports. Nearly 40% of the top 10 ... read more

Sixty percent of all Netflix's subscriber gains in Q1 came from its ad-supported option, now priced at $8.99 in the U.S. ... read more

Stagwell, which has been expanding its portfolio of owned-media properties, named publishing vets David Olesnevich and Drew Schutte chief growth officer and chief revenue officer, respectively. ... read more

NOTUS, a Washington political news website, will be relaunched as "The Star" during the first week of June, according to Tim Grieve, editor in chief, The New York Times reports. The site has plans to ... read more

Vox Media is selling itself in pieces, Awful Announcing reports, sourcing Dylan Byers at Puck. Vox CEO Jim Bankoff is now expected to approve several deals, covering the Vox Media Podcast Network, New York Magazine and digital brands including The Verge, ... read more

The health of a cat's rear end is a recurring theme of the new animated series "Kevin," created by Aubrey Plaza. ... read more

Apple is moving to bring advertising to Apple Maps. The largest source of ad revenue now comes from app developers buying advertising on the App Store. ... read more

Platforms using talent to corroborate sales pitches is nothing new – the TV upfronts have always included publishers peacocking their talent to impress buyers. But YouTube arguably juggles an additional obligation to act in accordance ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: ‘But, But… You Need A Licensing Deal!’ appeared first on AdExchanger. ... read more

OpenAI has its own tracking pixel; Amazon sellers are boycotting the platform; and DirecTV hops on the CAPI bandwagon. The post The OpenAI Pixel Has Landed; Amazon’s Credit Card Ban Triggers An Ad Boycott appeared ... read more

For the better part of a decade, CPG companies hired marketers who could optimize a media plan. Now, they’re hiring ones who can save a brand. When Smuckers went looking for a new CMO earlier ... read more

Advertising in ChatGPT is already getting cheaper. The rate advertisers pay to reach every thousand users has fallen from $60 at launch nine weeks ago to as low as $25 now — and counting. It’s ... read more

The last two weeks witnessed separate mergers and acquisitions in the ad tech sector, a stark contrast to the opening three weeks of the year, according to statistics from LUMA Partners released this week.  The ... read more

This story was first published by Digiday sibling Modern Retail. As Puma looks to return to growth, it’s also embracing the latest technology. The nearly 80-year-old brand is diving headfirst into artificial intelligence, a few ... read more

Bauer Media Group, the entity behind titles such as Closer, Empire, Grazia and Heat, announced a company-wide restructuring this week, including significant job cuts, with sources indicating it could affect up to 30% of its ... read more

The affected markets comprise a little over 1% of total revenue. ... read more

Paramount might have outlasted and outbid Netflix in the competition to acquire Warner Bros. Discovery, but Netflix is not overly fussed about the loss. The post Don’t Worry About Netflix – It’s Doing Fine Without ... read more

Campaign shows archival home videos and photos, narrated by a child asking "How did they live their lives without posting about it?" ... read more

Not cool: spending the majority of a TV budget on streaming, certain that no one who matters anymore is watching linear TV. ... read more

Virginia's attorney general on Wednesday urged a federal appellate court to reverse a lower court ruling that blocked enforcement of a law requiring social platforms to verify users' ages, and prohibit minors under 16 from ... read more

Lyft released data from a study analyzing experiences and real-life moments of today's generation, which represents 24% of riders and 28% of rides and often head to restaurants, nights out and events. ... read more

Threads is enhancing its API with additional social-media management tools designed to help brands and creators expand reach and scheduling functionality. ... read more

YouTube now allows users to cut out its most popular media format - Shorts - from their app feed. ... read more

Consumers reward brands that feel genuine, punish those that do not and expect AI to be both invisible and clearly labeled at the same time. ... read more

"Google's processing of virtual-content sales is the modern equivalent of booksellers' and newsstands' processing of printed-content sales," the company argues to the 9th Circuit Court of Appeals. ... read more

Albertsons has released incrementality metrics to help advertisers identify new customers and more across its retail network. S. Martinelli & Co. became one of the first testers. ... read more

Albertsons has released incrementality metrics to help advertisers identify new customers and more across its retail network. S. Martinelli & Co. became one of the first testers. ... read more

The brand hopes its festival marketing strategy can help the toy brand reignite Gen Z fandom. ... read more

The 2025 Internet Advertising Revenue Report conducted by PwC released Thursday shows despite concerns about economic and geopolitical uncertainty, the industry drove record revenue, reaching $294.6 billion in 2025, up 13.9% YoY. ... read more

Snapchat plans to lay off approximately 16% of its global full-time employees - about 1,000 jobs - as the social media company embraces advancements in AI to cut overhead costs during its "crucible moment." ... read more

The Cannes Lions this morning unveiled the complete jury rosters for its upcoming awards, including members of the media jury chaired by WPP Media's Sindhuja Rai. ... read more

One persistent issue for movie theater owners since the dawn of the premium streaming age is movies moving too quickly from theaters to streaming. ... read more

Crossover Media Group has hired media veteran John Murphy as vice president of strategic partnerships, a new role, Inside Radio reports. He will be tasked with securing new content for the company. Murphy has worked ... read more

Timed to the upfront season, Paramount announced it's merging the ad tech stacks behind Paramount+ and Pluto TV, releasing a new performance product, offering more control over ad placements and introducing dynamic ad insertion (DAI) ... read more

Nielsen overestimates streaming viewership at the expense of traditional TV, says Mark Marshall, chairman of global advertising and partnerships at Nielsen client NBCUniversal, The Wall Street Journal reports. “Every media company is valued on a multiple of something, ... read more

Netflix has five of the top ten shows and CBS has two of the top ten and six of the top 20 shows. Disney's ABC/Hulu has four of the top 20 programs. ... read more

Radio firm Cumulus Media is headed for a swift emergency from Chapter 11 bankruptcy following the posting of a 181-page restructuring agreement by the U.S. Bankruptcy Court for the Southern District of Texas, according to ... read more

One acquisition often begets another. Take Viant, which announced its plan to acquire TVision for $40 million on Wednesday. The post Viant Probably Wouldn’t Have Acquired TVision If It Hadn’t Bought IRIS.TV First appeared first ... read more

The news that "Jersey Shore" is about to have its final farewell season raised a question: Wait a minute - "Jersey Shore" is still around? ... read more

The media budgets of U.K. advertisers are set to rise over 7% in the first quarter of 2026, despite worries over supply-chain disruption and low consumer confidence. It’s a sign advertisers aren’t acting to pull ... read more

The IAB’s 2026 Connected Commerce Summit in New York City felt to me like the retail media industry’s first sit-down explanation to a child who is now a “big kid” and must act accordingly. Not the ... read more

Multicultural publishers aren’t just competing for ad dollars anymore. They’re under pressure to grow and scale their audience to remain competitive in an increasingly selective marketplace. Shrinking referral traffic and cooling diversity budgets have combined ... read more

Hot 100 Hack Freecash, a rewards-based “get-paid-to” app, shot up the App Store and Google Play charts faster than a Taylor Swift single. The app was marketed heavily on TikTok as an easy way to ... read more

Organic search expertise is the latest in-demand skillset among ad agencies. Media agencies are competing with brands and each other to fill senior roles intended to burnish their capabilities in search engine optimization, AI discoverability ... read more

In 2020, Carson Roney was a college basketball and volleyball player recording dances on a fairly new app called TikTok. Six years later, Roney has 5 million followers on TikTok, nearly 700,000 followers on Instagram, ... read more

This week’s Media Briefing explores how the “SaaS-pocalypse” is reaching publishers, as AI coding tools make it easier and cheaper for media companies to build their own apps and workflows — and entering into “build ... read more

OpenAI is building the ad measurement infrastructure that would let it compete for performance budgets, not just brand spend.  The AI company is working on a conversion tracking pixel — the same type of tool ... read more

This story was first published by Digiday sibling Modern Retail Amazon is hitting pause on a controversial change to its advertising payment system after backlash from sellers who said the update would strain their finances. ... read more

The integration with HubSpot will give advertisers the ability to connect their campaign workflows directly to the customer relationship management (CRM) platform. ... read more

Several recent policy changes at Amazon have prompted large sellers to boycott the online retailer's ad business on Wednesday. ... read more

The FTC calls brand safety initiatives censorship, but judges say the First Amendment only prohibits the government, not private companies, from suppressing speech. ... read more

Maine lawmakers this week failed to pass a broad privacy bill that was opposed by ad industry groups. ... read more

Artificial intelligence impacts client work through efficiency gains, strategic thinking elevation, and outcome-driving tools, though human intelligence remains essential for navigating AI-driven environments effectively. “Where are we seeing AI really impact what we’re doing from ... read more

NEW YORK – Artificial intelligence is already being put to work where it matters most: making ads smarter and cheaper, says Dawn Williamson, chief revenue officer at Comcast Advertising. “AI is an incredible asset that ... read more

NEW YORK – The home screen land grab is heating up as brands realize that the most valuable moment in connected TV advertising is not mid-show or even pre-roll. It is the instant a viewer ... read more

Peloton has tapped "Heated Rivalry" actor Hudson Williams for a campaign that "Glamour " says borders on NSFW, due to his "very short shorts." ... read more

Meta's ad-measurement updates - an AI-assisted Meta Pixel upgrade and a one-click setup path for Conversions API - are intended to reduce technical complexities that separate advertisers with resources from those without. ... read more

I'm writing this for those not fortunate enough to attend the Advertising Research Foundation's recent Audience X Science conference in New York City. You will want to pay attention, because one session in particular -- ... read more

The media plan was a tool, and like every tool in this industry, it will be replaced by a better one. ... read more

Most teens say social media neither helps nor hurts their mental health, while a quarter of parents say social media is harmful. ... read more

Viant Technology Inc. is acquiring TVision Insights, a move that could reshape how television advertising is measured by embedding real-time attention data directly into media buying. The deal brings together Viant’s identity and programmatic capabilities ... read more

Viant will incorporate TVision technology into its AI demand-side platform, where it says it will produce a "first of its kind attention-adjusted CPM [cost per thousand viewers] measure." ... read more

The new framework donated by Amazon Ads to IAB Tech Lab aligns with an agentic real-time framework for enhanced demand signals and improvements on ad spend. ... read more

"The ad agencies' brand-safety conspiracy turned competition in the market for ad-buying services on its head," FTC Chairman Andrew Ferguson said in a statement, adding, "The antitrust laws guarantee participation in a market free from ... read more

"The ad agencies' brand-safety conspiracy turned competition in the market for ad-buying services on its head," FTC Chairman Andrew Ferguson said in a statement, adding, "The antitrust laws guarantee participation in a market free from ... read more

CAPI, but make it easy. Conversion APIs have become standard issue for the big ad platforms. The idea is to shift conversion tracking from the browser to the server so it’s less exposed to browser ... read more

Not surprisingly, TikTok still reigns supreme among American teens for information on politics and political issues, but Instagram is a close second. Snapchat, not so much. ... read more

The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste. The post Amazon Ads Hands The IAB Tech Lab A Tool That Promises To Waste Fewer Bid Requests ... read more

TelevisaUnivision is the latest TV publisher to join the self-serve trend that’s rising in popularity across connected TV advertising. On Wednesday, TelevisaUnivision announced its streaming inventory is now available to buy through the ad planning ... read more

The days of marketers manually managing their Google search campaigns seem numbered as the industry barrels toward automation in the age of AI.  Today, Google’s AI Max is moving out of beta. With that, campaigns ... read more

Google announced Wednesday that it will phase out Dynamic Search Ads (DSA), and upgrade all advertisers to AI Max for Search powered by artificial intelligence. ... read more

Local news consumption patterns are changing as general interest has declined, Pew Research Center reports in a fact sheet. In 2025, 21% of Americans said they follow local news very closely, down from 37% in ... read more

Axle AI will demonstrate a new panel for its Avid Media Composer that will allow editors to search, preview, and import media directly from any Axle AI media asset management system, AIThority reports. “Editing is all ... read more

One Sheet, a newsletter about newsletters, has suffered several issues, including misattributed information and made-up quotes, leading to questions about whether its AI use is leading to hallucinations, Semafor alleges. The publisher of One Sheet, ... read more

Nelson Media Company has acquired seven out of eight central Iowa newspapers that were in danger of closing after their owner Mid-America Publishing shut down, We Are Iowa reports. The papers are The Graphic Advocate, the ... read more

Two different documentaries on the Artemis II moon mission are coming this week, but one will touch down on TV one day earlier than the other one. ... read more

An open letter in "The New York Times" cast major concern on what the merger means for the business. What comes next? ... read more

Hub Entertainment Research notes that some of the strongest aggregators are led by Amazon Prime Video, where 54% of respondents say they use it to get one or many streaming services. ... read more

The Chicago law firm Keller Postman is among the pioneers – Partner and Co-Founder Ashley Keller would say the pioneer – of mass arbitration lawsuits. The practice sprang up in response to a corporate tactic ... read more

Getting Off Track So much for privacy controls. According to a recent report, Microsoft, Meta and Google ignored users’ opt-out preferences, violating state regulations.  Despite the addition of the Global Privacy Control (GPC) system, which ... read more

Forbes is creating a wine-focused content vertical, commerce site and membership program to grow direct consumer revenue beyond its traffic-dependent businesses, as it looks to offset zero-click traffic declines and content discovery challenges. There’s a ... read more

This week’s Future of TV Briefing looks at an AI tool developed by a team including several Netflix employees that could presage the evolution of virtual product placements. AI-generated product placement DOJ’s NFL investigation, ... read more

This story was first published by Digiday sibling Modern Retail. In their quest to drive up social media engagement, brands are spending more time in the replies. A prominent example came last year, when soda ... read more

OpenAI has an ads manager. It’s in testing and may not launch in lockstep with the ad business itself — something the company has been at pains to stress to partners. But that’s not really the ... read more

Imagine consumers delegate shopping to agents. Businesses will no longer sell to humans. They'll be selling to smart technologies. No need to communicate with people. No need for marketing. ... read more

The "Post" conducted what it called its Tiny Tiles test to see what worked at each touchpoint. ... read more

The company is moving beyond its initial exclusive partnership with Hyundai to include vehicles from Jeep, Chevrolet, Kia, Mazda and Subaru. ... read more

TikTok has begun integrating ByteDance's next-generation AI video model into its Symphony suite for advertisers, expanding video-script generation to actual branded video automation for in-app promotions. ... read more