She most recently served as CEO of Omnicom's OMD USA unit. ... read more

Starting next year, Universal Pictures will extend the theatrical window for new release movies to five weekends this year (around 35 days), and seven weekends (around 49 days) in 2027, according to a New York ... read more

Someday soon, marketers may be able to pay NBCUniversal to have an AI-generated approximation of “Real Housewives" executive producer Andy Cohen namedrop their brand to hundreds of thousands of fans. The post NBCUniversal Is Launching ... read more

The publisher and consultant boosted its 2026 U.S. ad-growth forecast to 10.2%, or 8.9% excluding political ad spending, despite geopolitical unrest and macroeconomic uncertainty. ... read more

Telegraph staffers said they were “optimistic,” “enthusiastic” and “cautiously pleased” after meeting their potential new owner, German publisher Axel Springer, earlier this week, The Guardian reports. This follows a three-year takeover battle. The staff feels that Axel ... read more

Organic search clicks have decreased by 42% since the expansion of Google AI Overviews in Google Search in May 2025, according to an analysis by Define Media Group, Search Engine Land reports. But breaking news traffic for ... read more

The Interactive Advertising Bureau in Sweden at a recent board meeting moved to exclude Meta as a member of IAB Sweden, claiming that Meta is not doing enough to prevent fraudulent ads. The move sets ... read more

Jurors have heard closing arguments in the social media addiction trial that is concluding in Los Angeles, PBS reports. The parade of witnesses has included addiction experts, therapists and media executives like Mark Zuckerberg. "I don't ... read more

Media companies are drowning in data but lack the coherence and alignment they need to make it work, according to a study by the DPP, TVTechnology reports. Many organizations have made significant investments in data ... read more

Local news got aspects of the story wrong, or underplayed parts of it entirely - and a CNN news anchor got it wrong three days after it happened. ... read more

If you want to know which way the wind is blowing in ad measurement, follow the people changing jobs. On Wednesday, marketing mix modeling (MMM) platform Mutinex announced that Mike Finnerty is leaving TransUnion to ... read more

The ad spending numbers for 2026 looked good until the war in the Middle East made them provisional.  Not because they were optimistic or vacuous about ad spending this year but because they were built ... read more

National TV advertising will sink 2% to $27.9 billion (excluding political ads), while core local TV is expected to be down 3% to $13.5 billion, according to estimates from Madison and Wall. ... read more

Netflix unveiled its own conversion API, which is meant to help marketers and media buyers prove their streaming campaigns are actually producing real business outcomes. The news is part of the rising trend of CAPIs ... read more

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… It was neck and neck, but the votes are in and we have a winner! Guess even robots deserve a safe space to ... read more

Heluva Good! gets heluva weird; OpenAI isn't so sure about operating checkouts; and who AI fact checks the AI fact checker? The post A Third-Party Promo Gone Awry; OpenAI Has An App For That ... read more

Wars don’t pause for marketing plans but they do rewrite them. The world, for better or worse, keeps spending.  That much has been clear from conversations with ad execs since the U.S. and Israel attacked ... read more

The traditional campaign production model is becoming obsolete as the incessant need for short-form content grows and as companies look to generative AI to fill the gaps. Marketers have latched onto promises that AI technology ... read more

As top creators turn into celebrities commanding six-figure brand deals, a growing middle tier of creators is building sustainable businesses. These creators — often niche experts, educators, or hobbyists turned entrepreneurs — are monetizing audiences through ... read more

The story was first published by Digiday sibling Modern Retail. Brands are chasing after a traditional, but powerful tool in the age of AI-powered search engines: customer reviews. Platforms like ChatGPT and Perplexity are reshaping ... read more

This story was first published by Digiday sibling Glossy. Sephora is gearing up for another sports partnership. On Wednesday, the LVMH-owned beauty giant announced a multi-year partnership with F1 Academy, the women’s racing championship founded ... read more

Through its strategic partnership with iHeartMedia, TikTok plans to launch TikTok Radio -- an app and broadcast station-accessible initiative - live from the South By Southwest festival. ... read more

Through its strategic partnership with iHeartMedia, TikTok plans to launch TikTok Radio -- an app and broadcast station-accessible initiative - live from the South By Southwest festival. ... read more

Some 40% of purchases are still value-driven, and Republicans are nearly as likely as Democrats to shop that way. ... read more

Iran can’t emerge from the war with a veto on oil flows from the Persian Gulf. ... read more

Turns out Gen Z and millennials don't care for the category's usual sweaty DIY images. ... read more

In a mixed ruling, a federal appellate panel preserved a block on parts of California's kids online safety code, including some provisions that would have restricted companies' ability to harness minors' data. ... read more

A federal appellate panel preserved a block on parts of California's kids online safety code, including some provisions that would have restricted companies' ability to harness minors' data, but said other provisions can take effect. ... read more

Comfort media is more popular than other popular coping tactics such as resting, spending time in nature, socializing with friends or family or indulging in sensory escapes. ... read more

Viant reported its Q4 and full-year 2025 earnings on Wednesday evening and investors appeared pleased. Net income last year was $24.1 million, almost double the total in 2024. Full-year 2025 revenue, meanwhile, grew by 22% ... read more

Meta has announced that it will introduce new AI-powered features on Facebook Marketplace, pushing sellers to rely more heavily on the company's AI assistant when listing products, communicating with buyers, and making sales. ... read more

Microsoft has announced a shakeup in its Experience + Devices division that primarily targets engineering and internal efficiency, signaling a shift in how Microsoft Advertising will operate within the company's AI-first strategy. ... read more

Microsoft has announced a shakeup in its Experience + Devices division that primarily targets engineering and internal efficiency, signaling a shift in how Microsoft Advertising will operate within the company's AI-first strategy. ... read more

Russia hoped to break the will of the Ukrainian people by taking away their heat and power in a brutal winter. They couldn't. This was a winter survived. ... read more

And media operations are expected to grow faster than the company overall, which is expected to continue growing at an estimated 4% in terms of gross organic revenue. ... read more

Journalist Julia Angwin has sued Superhuman's Grammarly for allegedly using her identity -- along with the identities of hundreds of other writers -- in its paid "expert review" feature. ... read more

YouTube has some distance to go to surpass all legacy TV networks, stations, and platforms in total advertising - at around $60 billion per year, depending on the estimates. ... read more

Perplexity abandoned its ad model in February to focus on optimizing results for search queries and AI agents and software for enterprises - despite the court ruling it must stop using its web browser agent ... read more

Fifteen years ago I had what I thought was a great idea: streamline agency services to serve small clients. Turns out it was a great way to lose money. But not today. ... read more

The game produced 5.02 million Nielsen-measured viewers - the highest-rated game ever for the sports event. ... read more

2026 is the year CTV will bridge the gap between branding and performance. Fresh off the Convergent TV World event, our team discusses the rise of performance TV, shifting live sports rights and the impact ... read more

Media agency Net Conversion has been awarded full-service media duties for Evermore Orlando Resort.  The relationship started last year when the agency started working with the resort as a specialized analytics partner.  Billings were ... read more

"Clients [are] scrambling to find a replacement and it won't be easy," one long-time client tells MediaPost, citing the inability to access audience data via competing verification services. ... read more

It's tone deaf because it features problematic legacy data its clients - and the MRC - have been pushing it to restate for actual upfront planning purposes. ... read more

The news media is responsible for stigmatizing childlessness as a deviation from moral or cultural norms, Phys,.Org reports. The claims were made by Julia Schröders of Umeå University, Sweden, and colleagues. The group seeks to develop media ... read more

A federal judge has ruled that Washington legislators were within their rights to refuse press badges to three conservative media figures, TVNewsCheck reports. The three—Ari Hoffman, Brandi Kruse and Jonathan Choe—had asked the court to ... read more

Adge's AI-powered platform optimizes creative and video performance by analyzing engagement and conversion data. The aim is to identify the most effective creative elements to help develop content strategy and improve campaign ROI. ... read more

The Paley Center's assertions that "Charlie's Angels" was a landmark series that empowered millions are debatable. ... read more

It’s a bucolic scene: the out-of-home views framed by the clouds. But, actually, it’s a programmatic UI play. That’s regarding the recent $20 million investment outdoor media giant OUTFRONT made in digital out-of-home (OOH) DSP ... read more

The advertising industry is full of noise about AI making buy-side and sell-side processes more efficient. That framing is convenient, but it misses a broader point. Speed and effectiveness are easy to celebrate. Power dynamics ... read more

Jeff Green doubles down on OpenPath's value; Amazon wants Perplexity to disable agentic shopping; and the creator economy takes on political fundraising. The post Jeff Green On Why Everyone’s Up OpenPath’s Pipes; Amazon Sues Perplexity’s ... read more

Artificial intelligence has a trust problem and companies — particularly those like Amazon, Microsoft, OpenAI and others — are facing an uphill battle trying to solve it. Amazon made more deliberate efforts late last month to ... read more

This week’s Media Briefing dives into Axel Springer’s acquisition of The Telegraph, breaking down what assets are more valuable and how it positions the publisher for growth in the U.S. and the AI era. ... read more

This story was first published by Digiday sibling Modern Retail In the early days of the internet, owning a domain like Furniture.com was the digital equivalent of beachfront property. If shoppers were looking for a ... read more

Nick Norwitz graduated from Harvard Medical School last May. By January, he had already grown his paying Substack subscribers nearly 500 percent, taking the total to 5,200, while registered readers jumped 362 percent to 42,000. ... read more

A dispute between DISH Network and Gray Media has resulted in DISH Network television customers in several Michigan markets being disconnected from Gray Media-owned stations, the Detroit Free Press reports. The two companies failed to ... read more

Meta has invited Moltbook cofounders Matt Schlicht and Ben Parr to join the tech giant's AI research division with the goal of devising "new ways for AI agents to work for people and businesses," a ... read more

Meta has invited Moltbook cofounders Matt Schlicht and Ben Parr to join the tech giant's AI research division with the goal of devising "new ways for AI agents to work for people and businesses," a ... read more

Thanks to Paul Ryan’s 2015 deal, U.S. crude is helping the world. ... read more

Elon Musk's X is also challenging the law, which prohibits "realistic" deep fakes of politicians. ... read more

Elon Musk's X is also challenging the law, which prohibits "realistic" deep fakes of politicians. ... read more

Synthetic data is artificially generated data that reproduces the statistical characteristics and structure of real datasets. It's not random dummy data and it can help fill gaps where information is incomplete or unavailable. ... read more

Meta has announced parent-linked WhatsApp accounts for pre-teens, as well as new scam-detection tools across its Facebook, WhatsApp and Messenger apps. ... read more

The FTC is once again considering whether to issue rules that could make it easier for consumers to cancel recurring subscriptions for cable television, gyms, newspapers and other products and services. ... read more

Offices and infrastructure of Amazon, Google, and Microsoft have been declared "legitimate targets" for attack by Iran's government based on the conflict with the U.S. and Israel, according to media sources. ... read more

Offices and infrastructure of Amazon, Google, and Microsoft have been declared "legitimate targets" for attack by Iran's government based on the conflict with the U.S. and Israel, according to media sources. ... read more

TV advertising has traditionally been about brand awareness, with success measured in reach. As TV has transformed into a digital asset, it’s become easier for marketers to measure short-term impacts like sales and sign-ups. However, ... read more

Industry leaders risk falling into the trap of leveraging artificial intelligence to automate existing complexity rather than using it to simplify and extract clearer signals from increasingly noisy media landscapes. “One thing I’m hoping is ... read more

SAN JUAN, Puerto Rico — Research commissioned by Marriott’s RIOTT Media and Kinective Media by United Airlines reveals that 75% of travelers demonstrate increased openness to brand discovery during travel experiences, representing convergence of intent ... read more

For Meta, this paves a path toward complete automation as the web shifts from tools that answer questions to agents that execute tasks. ... read more

Mark Zohar, President and CEO, Viafoura For more than a decade, digital publishers have had to make a trade-off regarding social media. Social platforms promised reach, scale and frictionless distribution. In exchange, publishers ceded control ... read more

Global independent ad agency PMG became one of the first partners to pilot a new AI agent infrastructure launched Wednesday from FreeWheel, a Comcast company. ... read more

The retailer, eager to regain its cool-kid status, is teaming up with the magazine's owner for four marquee events. ... read more

A recent 3-month snapshot of "media value" ad/promotion time for streamers on corporate-owned TV networks shows growth to $214.6 million vs. $192.5 million in the same period the previous year. ... read more

Nearly a quarter of every dollar raised by the Big 4 super PACs in 2025 came from anonymous "dark money" groups - up 65% from 2024, according to new data released this week. ... read more

You have to be more creative, more targeted, more of most things that make B2C marketing work well. ... read more

LADbible Group is cutting approximately a dozen staffers on its social video team based in Manchester, in the U.K. This comes after a round of layoffs to the social video team in London last fall, ... read more

Agencies provided feedback that made the interface easier to bring on clients, optimize product listings across Google, and drive consistent shopping campaigns. ... read more

New York is considering a bill that would make social media companies responsible for limiting fraud, theTimes-Union reports.  The SAFE Platforms Act would mandate that social media firms would improve the ability of users to report fraud, ... read more

West Virginia is getting close to passing a bill that would limit state contracting with ad agencies that use services that rank media outlets by accuracy and bias, the Herald-Star reports. The House Judiciary Committee ... read more

State Farm, Degree and ESPN launch campaigns ahead of bracket season. And the crowd's already getting sweaty. ... read more

Realtor.com is working with AI marketing startup BrandComms.AI to generate ad creative more quickly and across a wider array of channels. The post How Realtor.com Is Using AI Creative To Expand Its Ad Footprint appeared ... read more

For MolsonCoors, creative effectiveness is about more than just generating buzz. Ad creative needs to boost sales and improve brand health. Who cares how funny or award winning a piece of creative is if it’s ... read more

Business deals for Warner Bros. are not uplifting movie-like stories to recite. ... read more

The drama seems forced in the new coroner-detective drama "Scarpetta" starring Nicole Kidman in the lead role as a crack coroner in northern Virginia. ... read more

An analysis found the "majority of impressions available for purchase lack program, and episode level information, genre classifications, quality, ratings." Research was conducted by Peer39, which specializes in pre-bid targeting/post-buy analysis. ... read more

Roughly a year ago, not a single Thorne customer answered with “AI engine” when asked in a post‑purchase survey where they had first heard about the vitamin, supplement and wellness brand. Today, roughly 5% of ... read more

A Drug You Can’t Quit It’s not just you – there are more pharma ads on TV these days. (Sorry, RFK, Jr.!) But the explosion of streaming ads for the treatment of rare maladies suggests ... read more

In-house entertainment studios are the new social media team. Social media consultant and author of newsletter Link in Bio Rachel Karten flagged it last week after spotting a job post: Gap is hiring a vp ... read more

Many analytics firms are attempting to answer a central question for publishers: which news outlets appear most often in AI chatbot responses? But the data is often inconsistent, and even at times contradictory. Some reports ... read more

This week’s Future of TV Briefing looks at a new ad targeting option for CTV advertisers wary of people staring at their phones while an ad airs. Paid attention Netflix’s AI acquisition, Netflix’s Amazon ... read more

This story was first published by Digiday sibling Modern Retail. Best Buy is positioning itself as the place where people go to shop for AI-powered everything. The tech retailer is looking for growth, as its ... read more

Chalamet's remarks that "no one cares" about ballet and opera led the Seattle Opera to offer a discount for using the promo code TIMOTHEE. ... read more

The national customer appreciation giving program lets customers choose either a mission-aligned product or direct the gift's value to charity. ... read more

YouTube has expanded the application of its likeness-detection tech to a small group of government officials, journalists and political candidates to protect the identities of reporters and civic leaders against misleading AI-generated content. ... read more

The only thing worse than AIs hallucinating false facts about human behaviors is humans hallucinating false facts about AI behaviors. Today's post is about a prime example of that: a new global research study from ... read more

YouTube now ranks as the world's largest media company, beating out Disney, Paramount, NBC and Warner Bros. Discovery in total ad revenue intake for 2025, according to a new report from financial research firm MoffettNathanson. ... read more

YouTube now ranks as the world's largest video media company - beating out Disney, Paramount, NBC and Warner Bros. Discovery in total ad revenue for 2025, according to a new report from MoffettNathanson. ... read more

Perplexity likely violated a 40-year-old anti-hacking law by accessing Amazon users' accounts without Amazon's authorization -- even though the company had users' permission, a federal judge ruled. ... read more

Perplexity likely violated a 40-year-old anti-hacking law by accessing Amazon users' accounts without Amazon's authorization -- even though the company had users' permission, a federal judge ruled. ... read more