TikTok is attempting to bring in more retailers with a new Shop program designed to help brands sell more products on the app, amidst widespread confusion over the implications of its new U.S. ownership, ... read more

In its latest performance report, Reddit said the company added 5 million daily active users and increased its ad revenue by 75% year-over-year, with a focus on enhancing AI-powered targeting and search capabilities for advertisers. ... read more

Direct-to-consumer grooming brand Manscaped is about to make its Super Bowl debut, as is Ro, a challenger telehealth startup and, as of 2024, a GLP-1 provider. Both also share a common goal behind their Super Bowl ... read more

An emerging consensus among Wall Street investors, based on the earnings reports of companies like Meta and Alphabet, is that subscription software is on the way out. AI may not replace Hollywood writers, electricians, nurses ... read more

Amazon addresses AI phobia through humor in its "Alexa trying to kill me" theme in the Super Bowl LX ad. Alexa makes the fear so absurd that the actual tech feels harmless in comparison. Well, ... read more

Don't hire a CAIO, but promote an orchestrator who understands how to weave AI into the existing workflow, tools and practices. ... read more

In the past, lying all the time carried a price. But that was when we had a responsible media that could be counted on to fairly make the call. Now it's the opposite of what ... read more

At the IAB Annual Leadership Meeting this week, IAB CEO David Cohen demanded publishers receive payment from AI companies who are taking their content. As publishers grapple with AI redirecting the attention they receive from ... read more

Media has become the connective tissue between brands and consumers in an increasingly algorithmic ecosystem. ... read more

Since "The Washington Post" is no longer tracking Trump's lies as POTUS, I asked some LLMs to estimate how many he made during Year One of 2.0. Take if for what it's worth. ... read more

The NFL has added 440 new brands across all its teams. The largest category continues to be financial brands, totaling around $310 million. ... read more

Workers at Hearst Magazines staged a half-day walkout in New York City, demanding better wages, protection against AI and work flexibility, Democracy Now! reports. Their old contract expired last month.   ... read more

A bill recently signed by New York Governor Kathy Hochul requires advertisers to disclose the use of synthetic performers in publications and advertisements, Reuters reports. Another bill signed by the governor prevents a deceased person’s ... read more

Microsoft confirmed that it provided its BitLocker recovery keys to federal investigators in Guam, allowing them to unlock encrypted data on laptops, thus crossing a privacy line.  This is a clear sign that "’encrypted’" does not ... read more

The remit includes the Hyundai, Kia and Genesis brands across Europe, Middle East, Asia Pacific and Latin America. ... read more

Savannah Guthrie is no doubt in an unimaginable state of agony over the disappearance of her mother, and so are we. ... read more

A local theater used a line from "The Art of War" - something you might see applied to action films, political thrillers or superhero movies as a sly, comic message to promote the documentary. ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: RTB Bowl appeared first on AdExchanger. ... read more

It's hard to break into the ad platform big leagues; AI platforms debate the value of ads; and vibe coding isn't all it's cracked up to be. The post Where To Begin?; Adthropic vs. AdGPT ... read more

The Super Bowl offers a massive, if expensive, window of opportunity for advertisers looking to take advantage of its unrivaled audience reach – a reality that GLP-1 drugs and other healthcare products will harness this ... read more

This story was first published by Digiday sibling Modern Retail. It’s Super Bowl week, which means countless food and beverage brands are competing for stomach share as millions of Americans tune into the big game. ... read more

As the creator economy grows, marketers have put new energy into Super Bowl LX outside of the traditional prime-time ad spot — from hosting creators at Super Bowl watch parties to pop-up events on the ground. ... read more

In over 50 years of selling its wares, Pittsburgh cookware brand All-Clad has never run advertising against live sports coverage. But next week, it’s diving into the deep end with a campaign set to run ... read more

This week, the Interactive Advertising Bureau proposed new protections to stop AI bots from freely harvesting online content.  The trade body’s president and CEO, David Cohen, revealed its legal framework – the AI Accountability for ... read more

On the the last workday before the Super Bowl and with Winter Olympics’ opening ceremonies just hours away, WPP Media has formed a partnership with sports data platform Genius Sports, Digiday has learned. The plan ... read more

What’s tripping up the holdcos isn’t just economics or technology. It’s semiotics.  They still call themselves agencies. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like ... read more

Reddit’s ad business is surging. But you wouldn’t know it from its stock price. Reddit reported on Thursday $690 million in ad revenue for Q4 2025, a 75% year-over-year increase. Which means its ad biz ... read more

Reddit’s ad business is surging. But you wouldn’t know it from its stock price. Reddit reported on Thursday $690 million in ad revenue for Q4 2025, a 75% year-over-year increase. Which means its ad biz ... read more

Threads is attempting to compete with X over mid-game fan discussions, bringing popular creators and podcasters to broadcast the experience from a branded booth within the NFL Media Center. ... read more

The partnership with Magic Johnson Enterprises will span all of PCM's activities including Publicis Sports, which the holding company has bulked up in recent months, notably with the hire of former Ford CMO Suzy Deering ... read more

Roughly 300 journalists have been laid off in sweeping cuts. ... read more

The Texas App Store Accountability Act "imposes a broad censorship regime on mobile apps," the Computer & Communications Industry Association says in a lawsuit filed Thursday. ... read more

Snapchat experienced the loss of several million daily active users in key markets compared to the previous quarter, while boosting its ad revenue by 5% year-over-year. ... read more

Could brands make TV advertising more measurable through natural-language queries - and the data faster to access through a dashboard? Developers at EDO believe they found a solution. There's a clean line between AI-driven ad ... read more

A decision against X looks technical on the surface but is a road map for future censorship. ... read more

Google will launch a major storytelling blitz for Gemini in a Super Bowl ad as part of a campaign spanning TV, online video, social, out-of-home and influencer partnerships. In its earnings call, Alphabet said some ... read more

Gladwell, who was previously M&C Saatchi Performance global CEO, has 20 years of experience in advertising, performance marketing, gaming and global brand strategy. ... read more

Bob Iger dramatically expanded the Disney culture vision with Pixar, Lucasfilm, Marvel and 20th Century Fox. What can D'Amaro and Walden do as an encore to these achievements? ... read more

Describing Google’s revenue growth has become a problem, it so vastly outpaces the human capacity to understand large numbers and percentage growth rates. As the company reported total revenue for Q4 of $113.8 billion on ... read more

Berentson was previously managing director at Stagwell's Code and Theory for a decade and where he is credited with helping build the agency into a global force. ... read more

The new tools help agencies track costs, schedule studio space, make real-time budget adjustments, and more. ... read more

Tubi now has access to Nielsen's Audience Measurement and Streaming Platform Ratings; National TV research and Ad Intel services. ... read more

Outlier Media has pioneered a new journalistic model — one that it is collaborative and community focused, Columbia Journalism Review writes. It was started in 2016 by Sarah Alvarez, a former civil rights lawyer, as an ... read more

What will this year's morning-after Super Bowl TV Blog look like? ... read more

In podcasting, knowing how your audience stacks up against the competition has always been a bit of a guessing game. And BBC Studios, the content production arm of the British public broadcasting corporation, was tired ... read more

As advertising has become increasingly obsessed with “outcomes,” nearly every channel has been re-cast as a performance channel. CTV is no exception.  Now, “Performance CTV” has emerged as a convenient shorthand that oversimplifies how television ... read more

The Seattle Seahawks and the New England Patriots aren’t the only ones focused on their performance. Marketers are running their own plays during and after the Super Bowl, seeking proof of performance from their streaming ... read more

Has Fox One Won Yet? Fox is still finding its footing in the streaming era. It didn’t operate its own streaming platform until this past summer, with the launch of Fox ONE, and, unlike Disney ... read more

Between the Super Bowl, Winter Olympics, March Madness, NBA All Star game and soccer’s World Cup, the sporting planets are aligned for a blockbuster media season through this summer. Media owners and broadcasters (especially NBCU, ... read more

The agency whisper network has done more to brief marketers on advertising inside OpenAI’s ChatGPT than the company’s own ads team – a sharp bit of irony for a platform built to have all the ... read more

Super Bowl spots and Cannes Lion-winning campaigns hog the spotlight in agency sizzle reels, but the work that runs on Instagram, Walmart or Instacart is what keeps the lights on. And demand among advertisers for ... read more

Super Bowl ads seem to be going the way of holiday ads. Brands are rolling out teasers and full ads earlier and earlier every year.  At this point, pre-game rollouts have gone from a brand ... read more

This week’s Media Briefing will explore how a strong Q4 of 2025 gave publishers’ advertising businesses momentum, even as AI and traffic shifts force them to rethink where they can unlock future growth. Publishers ... read more

Related Insights Advertising around Politics As Trump returns to the White House, media buyers clamp down on brand safety Read More Hearst is adopting a new approach to ... read more

GenZ is more likely than people in older age categories to watch entertainment/celebrity/music on TV or video streaming online, Civic Science reports. They also will subscribe to health and fitness content. And while 25% are ... read more

GenZ is more likely than people in older age categories to watch entertainment/celebrity/music on TV or video streaming online, Civic Science reports.They also will subscribe to health/fitness content. And while 25% are paying more attention ... read more

The Washington Post decimated its sports, local news and international teams with a widespread round of layoffs on Wednesday, affecting 30% of its staff, including 300 of the 800 journalists in the newsroom and some people ... read more

YouTube's full-year revenue surpassed $60 billion in 2025, exceeding Netflix's reported revenue of $45.18 billion for the same period. ... read more

YouTube's full-year revenue surpassed $60 billion in 2025, exceeding Netflix's reported revenue of $45.18 billion for the same period. ... read more

AI will be used to create near-real-time engagement on social media, capturing images that can be quickly distributed to followers on each platform. ... read more

Fandom has named former Facebook and Twitter product leader and Signal board member Jay Sullivan as its new CEO as the company looks to evolve its platform via AI integration. ... read more

For years, People Inc., formerly known as Dotdash Meredith, has been preparing for Google search referral traffic to dwindle down to zero. Well, it looks like we’re about halfway there. The company lost 50% of ... read more

PALM SPRINGS, CALIF. – Nielsen is pushing to broaden how the industry views the company, positioning itself not just as a ratings provider but as a full marketing intelligence partner, according to Peter Naylor, chief ... read more

Days after French police raided X's Paris offices, Elon Musk's social media platform and company xAI are now under further investigation by the U.K. Information Commissioner's Office in relation to X's Grok AI chatbot. ... read more

LAS VEGAS — Buyers can now verify connected TV purchases at the show level, seeing specific line items, CPMs, impressions, and total media spend rather than trusting that budgets allocated toward major television events actually ... read more

Anthropic, the startup behind Claude, took aim at rival OpenAI in its first Super Bowl ad, showing how its AI chatbot can help personalize responses to queries without being a billboard for ads. ... read more

Overall advertising - including results for political advertising - inched up 1.4% to $2.45 billion, with cable TV ad revenues up 6.7% to $491 million. ... read more

Research from Taboola and several universities suggests AI-generated ads perform comparably to human-made ads when humans in ads look real. Here's what the data reveals. ... read more

Bloomberg wants its video content to be easier to find and harder to leave. Instead of betting on vertical video feeds to keep audiences engaged, it has launched a centralized video hub today across its ... read more

Two syndicated talk shows are ending at the end of this year - one popular (NBCU's "Kelly Clarkson Show") and one not so much (Debmar-Mercury's "Sherri"). ... read more

Connected TV advertising has reached a tipping point where impression volume, measurement capabilities, and targeting precision converge to create genuine performance marketing opportunities. “CTV’s finally hit that point of critical mass. So there’s enough impressions ... read more

I am occasionally asked what metric I think is best for keeping track of consumers. There's no hesitation with my answer. It's new home starts. Let me explain why. ... read more

Subscribers dropped 100,000 to 6.2 million year-over-year compared to a loss of 200,000 in the previous Q3 period. Fubo says its ad business will be fully incorporated into the Disney advertising server later this month, ... read more

Fox Corp. beat Wall Street expectations in the second quarter, due to strong advertising demand at its news and sports networks, Reuters reports. The company also achieved growth at its streaming service Tubi. Q2 revenue ... read more

Marcel Marcondes, global chief marketing officer, AB InBev Global, has been named the inaugural jury president for the Creative Brand Lion. ... read more

A bill that would require mental health warning notices for social media users has been introduced in the Illinois legislature. The Mental Health Warning for Social Media Act would mandate a pop-up explaining the risks ... read more

CloudX – a startup co-founded by the guys who co-founded MoPub and MAX – is using LLMs agents, “intelligent monetization” and a trusted execution environment to make the mobile ad stack behave more like programmable infrastructure than ... read more

Facing financial shortfalls, PBS is rolling out its biggest gun to drive viewership to its streaming platforms and restore the luster of "Masterpiece" on Sunday nights. ... read more

The Amazon streaming platform is projected to spend $3.8 billion in 2026, taking the top spot from DAZN, which had it for years. ... read more

The Mountain West sports conference has reached media rights agreements with CBS Sports and Fox Sports for six years and the CW Network for five years, resulting in the largest  distribution plan in its history. Mountain ... read more

In addition to the campaign, Publicis' Working With Cancer unveiled a new AI Coach designed to help employers better tailor support to individual employed survivors. ... read more

Marketers claim they want control over creative production, but the moment a new AI tool hits the scene, they’re suddenly all about convenience. AI video ad platform Airpost, which launched last month, does its best ... read more

Marketers claim they want control over creative production, but the moment a new AI tool hits the scene, they’re suddenly all about convenience. AI video ad platform Airpost, which launched last month, does its best ... read more

With so many video and digital media channels converging, is there even such a thing as a dedicated TV buyer anymore? Carat US Chief Investment Officer Carrie Drinkwater certainly doesn’t think so. The post ... read more

With so many video and digital media channels converging, is there even such a thing as a dedicated TV buyer anymore? Carat US Chief Investment Officer Carrie Drinkwater certainly doesn’t think so. The post ... read more

On stage, IAB CEO railed against AI companies. “Every single company that is training and building these AI tools without compensating publishers is free riding on their investments,” he said. “Free riding isn’t just unfair. ... read more

On stage, IAB CEO railed against AI companies. “Every single company that is training and building these AI tools without compensating publishers is free riding on their investments,” he said. “Free riding isn’t just unfair. ... read more

GDP vs. ROI One long-standing concern among investors is that ad-dependent businesses – even the largest ad platforms – are tethered to the economy. When growth slows, advertising budgets are among the first to be cut. But, ... read more

Lego is building up an in-house programmatic media buying team and hiring programmatic experts in the United States and Denmark. It’s among several advertisers currently deepening in-house media benches. The brickmaker advertised for five programmatic ... read more

The Super Bowl — arguably the industry’s most coveted ad opportunity — is back this Sunday. Already, advertisers have shelled out up to $8 million for a 30-second spot. Notably this year, marketers are also ... read more

This story was first published by Digiday sibling Modern Retail Target’s response, or the lack thereof, to the growing presence of U.S. Immigration and Customs Enforcement in Minneapolis has become yet another PR crisis for ... read more

This week’s Future of TV Briefing looks at how agentic AI can enable TV networks to automate the sales of complex linear TV ad packages. ‘Premium automation’ Disney’s next CEO, YouTube’s TV measurement issue, ... read more

On Jan. 21, YouTube CEO Neal Mohan released a lengthy blog post about what creators can expect in 2026, outlining upcoming changes poised to drastically affect creator experiences on the platform.  The changes show just ... read more

The Department of Justice and 38 states on Tuesday appealed a judge's order sanctioning Google over antitrust violations. ... read more

With 62% of women planning to watch this year's Super Bowl, beauty companies are fine-tuning brand-savvy plays. ... read more

lAS VEGAS – The quest for meaningful audience metrics in the CTV space continues to challenge advertisers and media companies alike. Could behavioral intent data hold the answer to proving advertising effectiveness? By analyzing real-world ... read more

Microsoft is moving its publisher AI content marketplace pilot beyond the initial pilot phase, laying the groundwork for a broader ecosystem to connect publishers with a growing set of AI builders looking to license premium ... read more

A federal judge has rejected Google's request to vacate a jury verdict requiring the company to pay $425 million for allegedly violating collecting mobile users' analytics information after they attempted to block data collection. ... read more

U.S. publishers including Business Insider, Conde Nast, Hearst Magazines, People, The Associated Press, USA Today, Vox Media and others are early adopters and developers of the project. ... read more

"The complaint alleges that Meta violated Vermont law by 'designing' Instagram to be addictive, but there is no allegation that Meta 'designed' Instagram in Vermont or with features in any way unique to or targeted ... read more