Upfront week is officially over. In case you missed any of the dog and pony shows — including Chappell Roan belting out "Pink Pony Club" during YouTube's Brandcast — don't worry; we've got you covered. ... read more

As LinkedIn onboards more creator-focused features, the B2B social networking platform is reportedly planning to host as many as 4,000 paid creator-led events per year. ... read more

Microsoft has a vision to turn Clarity into AI-driven behavioral hub for the agentic web, as it develops new methods through Clarity, its analytics company, to measure how often and how favorably brands appear in ... read more

"Authority is no longer controlled by editors," reads a new report from PR firm 5W advising brands and PR pros to pitch the primary sources of AI engines instead. You know, Wikipedia, Reddit, YouTube, etc. ... read more

During upfronts, publishers flexed their ad performance muscles at media buyers all week long in an effort to appeal to the biggest demands media buyers have during their upfront negotiations: flexibility and results. The post ... read more

Nearly two-thirds of Americans now distrust AI, and yet, usage keeps climbing. ... read more

If Meta is making almost $27 BILLION, why doesn't it address a fraud issue that is just 0.05% of quarterly earnings? ... read more

Showing brands and advertisers that legacy TV media's linear TV business has what it takes now more than ever is key. The message is: We need to deliver more proven results for your media campaign. ... read more

The company's Japan operations continued to be the firm's growth driver, up 4.7%, while the Americas posted a 3% decline, in line with expectations. Full-year guidance was reiterated. ... read more

Broadcasters must “liberate their talent” and allow journalists to act like independent creators if they want to rebuild trust and remain relevant, Deborah Turness, the former CEO of BBC News, said in a speech in ... read more

Pattison Media, which runs 50 radio stations in Canada, has launched a platform that will allow advertisers to buy radio inventory programmatically, Inside Radio reports. Radio has been late to programmatic buying because of its analog nature. ... read more

A charity called Kars4Kids has been banned from running its broadcast ads, which include an “earworm” jingle, in the state, SF Gate reports. The ruling by an Orange County judge came after a resident named ... read more

Matt Stockman is stepping down as chief programming officer of Pillar Media after six years, effective Aug. 31, according to Radio & Television Business Report. Stockman, who guided programming at five stations in Denver, Cincinnati ... read more

This year’s TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove their way through the presentations. The post To Sell TV, The New ‘Premium’ Is ‘Fandom’ ... read more

"The Big Bang Theory" and its two spinoffs have been huge hits for CBS, but the third spinoff is going directly to streaming. ... read more

I’ve been ruminating lately on green shoots that may finally be breaking through. Not spring flowers, mind you, but original and promising new metrics that could loosen ROAS’s iron grip on marketer mindshare. There are ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Schrödinger’s Measurement appeared first on AdExchanger. ... read more

Keywords, Kinda The tabs, they are a-changin’. As in, campaign analytics tabs and what they’re meant to show advertisers.  The biggest shift has been the move from “analytics” to “insights.” “Analytics” used to mean detailed, ... read more

Live sports could be described as one of the last bastions of live television. With so many eyeballs in one place at one time, marketers are desperate to embed their brands — especially in women’s ... read more

The most important AI lesson senior marketers are learning: start with the process, not the agent.  Buried beneath all the noise about agents and autonomous workflows is something that actually cuts to the heart of ... read more

Amazon wants to turn creator-led video podcasts into the next generation of TV networks – multiplatform franchises that can soak up TV budgets and spin out into retail, live events and social clips.  That pitch ... read more

Agentic ad buying isn’t coming soon; it’s already here. And it was the dominant theme at the May 2026 edition of the Digiday Programmatic Marketing Summit, held May 6 to 8 in Palm Springs, Calif. ... read more

This story was first exclusively published by Digiday sibling Glossy In October, CeraVe announced that it would become the official skin- and hair-care partner of the NBA. Now, the brand is launching its first hair-care campaign pegged to ... read more

After becoming FIFA's first Preferred Platform partner, planning to broadcast original content from the 2026 World Cup, TikTok has announced a select group of creator correspondents to cover the global tournament. ... read more

YouTube rolled out interactive and immersive features including conversational AI search, gaming title cards, family groups, and chapter navigation to smart TVs and gaming consoles in its Q1 2026 update, but the company has its ... read more

"Yelp has taken full advantage of the Texas market and all the economic benefits that have come along with it but now seeks to choke off the State's ability to enforce its laws and protect ... read more

"Yelp has taken full advantage of the Texas market and all the economic benefits that have come along with it but now seeks to choke off the State's ability to enforce its laws and protect ... read more

During its TikTok World event Wednesday, the company announced updates designed to enhance campaign visibility, in-app shopping, creator collaborations, mini games and original series, AI-powered ad creation and more. ... read more

Thoughts on the future of TV as an outcome-driving channel: Mid-funnel is back. Live sports are essential, but unsustainable. ... read more

Another TV upfronts season is in the books. Please send your condolences to Senior Editor Alyssa Boyle and Associate Editor Victoria McNally as they reluctantly return to reality and their overstuffed inboxes. The post Upfronts ... read more

Paul D. Clement served during the George W. Bush administration and has argued more than 100 cases before the U.S. Supreme Court. He will act as lead counsel for X in its bid to revive ... read more

The "Lifetime Value" measurement framework, launched Thursday, aims to help advertisers understand whether their retail media campaigns keep customer relationships beyond one purchase. ... read more

The framework measures projected customer value over 52 weeks, enabling advertisers to gain insight into sustainable relationships and future revenue, rather than short-term sales. ... read more

The appointment follows a pitch process that began in the fourth quarter of last year. ... read more

Joseph Meehan, Chief Exchange and Supply Officer, Seedtag Programmatic buying has long relied on a combination of identity-based and contextual signals to guide decisions. Identity has been central to that model, particularly as first-party data ... read more

The proposed standard will present an interoperable framework designed to work across existing systems to reduce measurement inefficiencies, streamline reporting, and enable more accurate cross-platform insights. ... read more

The proposed standard will present an interoperable framework designed to work across existing systems to reduce measurement inefficiencies, streamline reporting, and enable more accurate cross-platform insights. ... read more

The proposed standard will present an interoperable framework designed to work across existing systems to reduce measurement inefficiencies, streamline reporting, and enable more accurate cross-platform insights. ... read more

Tiahn Wetzler, director of marketing, Adjust A common challenge for mobile gaming companies operating at scale is adapting infrastructure without disrupting performance. With changes to measurement frameworks happening at a record pace — from privacy ... read more

Drew Groner, svp, head of sales and marketing, DIRECTV Advertising Live sports remain one of the last true appointment-viewing experiences — audiences don’t just tune in; they plan their schedules around it. That kind of ... read more

This week he covered 40.5 miles in 13 hours as part of the American Cancer Society's Cancer Free Challenge. ... read more

"The most recent growth story is unfolding across Spanish-language TV," iSpot.tv.'s Stuart Schwartzapfel tells "Marketing Daily." ... read more

YouTube is bidding for ad dollars that would have gone to social, television and other channels, The Wall Street Journal reports. Speaking at the streaming giant’s upfront sales event on Wednesday, YouTube executives also announced new ... read more

Maryland’s new law requiring that state agencies spend at least 50% of their advertising budgets on local media is protectionist and pro-incumbent, critic J.H. Snyder argues in an opinion piece in MarylandMatters.org. Snyder contends that ... read more

Broadcaster Gray Media has named two senior executives to new roles as it expands its local news operations and accelerate its digital transformation, The Desk reports. James Finch was promoted to senior vice president of ... read more

Red Owl Boxing, an independent sports platform, has formed a partnership with Yoruba Media Labs to drive cross-platform storytelling, Fight News reports. The firms will develop premium spots and culture-driven content across streaming, digital, music, live events ... read more

Jimmy Kimmel restrained himself from making his annual monologue at the Disney Upfront this week all about his battles with Donald Trump. ... read more

Advertising agencies have invested millions of dollars into their own AI-powered platforms to handle all kinds of tasks, from creative testing to audience targeting and campaign planning. An outsider to Ad Land might be forgiven ... read more

Live video is a strong demand driver for streamers and social media. Why not news publishers? Bloomberg produces hours of live content a day, between its TV channel and its network of global and business ... read more

ChatGPT ads are here, and brands are testing the waters. This marks the true start of LLMs as a new advertising channel, reshaping the customer journey and introducing a new surface for brand safety and ... read more

More Ads! More! “Late Night” host Seth Meyers roasted Netflix during NBCU’s upfront presentation earlier this week, telling the audience that the streamer was hosting its own event at a pier on the Hudson River ... read more

AI agents are evolving quickly. In theory, agents are autonomous decision makers — automating campaign creation, optimizing ad buys and drafting pitch decks. In reality, marketers aren’t ready to give up control, establishing guardrails to ... read more

This week’s Media Briefing will unpack BuzzFeed’s sale to Byron Allen, and the collapse in value of platform-era media companies. A look at the post-boom BuzzFeed era NYT’s warning to freelancers about AI use, ... read more

The latest quarterly earnings calls for the ad tech sector are largely over for the latest reporting period, with bluster over yet more senior departures at The Trade Desk, and AppLovin’s continued rise (generating nearly ... read more

AI media buying agents steal the headlines, but some of the highest-impact applications of agentic technology by brand advertisers has been in the form of media mix modeling (MMM), systems that monitor the impact of ... read more

This story was first published by Digiday sibling Modern Retail. Heineken USA is pouring more marketing dollars into soccer this year ahead of the 2026 FIFA World Cup. The brewing company, which has trademarked itself as “the ... read more

Skyrocketing AI shakes up the playing field, as a record four brands now top the $1 trillion mark. ... read more

Meta advertising sales will jump 22% to $240 billion, according to updated projections from WARC. ... read more

The partnership aims to solve the problem of visibility and give marketers tools to "vibe code" apps and websites by bringing search intelligence into the building process. ... read more

TikTok has launched a new IP protection initiative designed to protect against the circulation of counterfeit product listings on its ecommerce platform, TikTok Shop. ... read more

Walsh joins from Havas Media Network where he was most recently Global Chief Business Transformation Officer. Previously, he was CEO of Havas Media's North America region. ... read more

Book narrators, broadcasters and podcasters allege that their voices were wrongly used by Amazon, Google, Meta, Microsoft and others to develop artificial intelligence systems. ... read more

"If the last couple of years were about proving we're a durable player, this year is about establishing ourselves as a formidable one," promised ad chief Amy Reinhard. ... read more

MIAMI — Television planning and digital video buying evolved as separate disciplines with distinct trading audiences and methodologies, but audience fragmentation across streaming platforms and emerging video environments is forcing industry convergence around content quality ... read more

MIAMI — Supply-side platform partnerships have dramatically consolidated as buyers recognize the inefficiency of managing dozens of technology relationships, shifting toward deeper integrations with two to five strategic partners rather than broad vendor distributions. “If ... read more

MIAMI — CTV can target ads – but often to the wrong person in the household. A campaign aimed at pickup truck buyers might reach a household that fits the demographic profile, but if the ... read more

Through a dedicated Hertz Car Sales showroom, shoppers on eBay will have access to more than 8,000 vehicle listings, according to the rental car brand. ... read more

AI can help not by replacing the creative director or focusing on the work's output, but by removing the bottleneck between the brief and the execution. ... read more

Pocketbooks are taking a hit, but affordability is not only about price. It's also about how people regard the system itself and the world-at-large. Lower prices won't fix this. ... read more

Attorneys representing Myanmar refugees are asking a federal appellate court to reconsider whether they can sue Meta over allegations that it helped fuel the Rohingya genocide by spreading hate speech on Facebook. ... read more

Leveraging live sports viewership helps pull in higher ad revenue across a platform's wide-ranging content. But more focus should be placed on future younger audiences, especially for legacy-owned streaming platforms. ... read more

Moving performance advertising and marketing deeper into TV, Comcast has released a local tool via the Model Context Protocol open standard for connecting AI tools to external data sources. ... read more

Media buyers, this is your problem now if you're targeting a version of reality that expired around March 2020. ... read more

WBD is launching an "always-on" measurement and attribution dashboard, emphasizing efforts to focus on real-time insights and business outcomes for in-flight campaigns. ... read more

TelevisaUnivision and Disney took over Day Two of upfronts week in New York City on Tuesday, and the throughline was data quality. The post Upfronts Day Two: Dancing And Data appeared first on AdExchanger. ... read more

Warner Bros. Discovery used its upfront stage to announce two new ad measurement efforts. First, WBD is joining an initiative led by the data and identity platform OpenAP. The initiative aims to help advertisers connect ... read more

The remit includes developing a comprehensive strategy to promote Madrid and its surrounding region, across key international markets including Asia, the US, Canada, Latin America, and the Middle East. ... read more

This State of the Industry Report, sponsored by Optable, examines agentic advertising and how publishers, advertisers and agencies are interacting with the medium — from investment and readiness to barriers and impact. Agentic AI is ... read more

Amazon has added Alexa to search results across its marketplace. A chat window now appears with information and recommended items when users browse for products. The company added Rufus' technology to new Alexa AI bot, ... read more

TikTok is opening its ads platform to AI agents with its new model context protocol (MCP) server and developer toolkit, aimed at automating campaign creation, management and optimization. TikTok Ads Model Context Protocol (or TikTok ... read more

TikTok is doing everything it can to convince people that it’s an ecommerce platform. First came TikTok Shop in 2023, and then came GMV Max, an automated ads solution to optimize ROI for TikTok Shop. ... read more

Instructure, the company that operates the Canvas learning system, has made a deal with hackers to delete data they took in a cyberattack, ABC News reports. No details were provided on the agreement. A group ... read more

The Wall Street Journal was subpoenaed in March in a Justice Department probe of leaks regarding the Iran war, The Washington Post reports. The subpoenas were dated March 4 and concerned a February 23 article that ... read more

Cate Blanchett has co-founded RSL Media, a non-profit firm to help provide a consent framework for use of creative work, name, image and likeness by artificial intelligence, Variety reports. In June, the  company will launchRSL Human Consent Standard, ... read more

IHeartMedia, riding its strongest quarterly growth in five years during Q1, has made programmatic advertising a centerpiece of its strategy going forward,Inside Radio reports. The company sees programmatic as one of its biggest long-term opportunities as ... read more

As brands push for more specific business outcome data, execs say siloed business outcomes from individual TV network/streaming sellers do not provide a unified look at overall media campaign results. ... read more

Fox positions its new "Baywatch" as a drama, but it drew some scattered laughs around the audience at the Fox Upfront Monday in New York. ... read more

Kim Storin has one of the rarer jobs in marketing: She’s responsible for promoting and evolving a brand that’s also become a verb, like Xerox, Google or Uber. As chief marketing and communications officer at ... read more

Search For the Next Scam Last month, this newsletter cited a case successfully brought by the DOJ against a network of credit rating companies that used fake apartment rental listing ads to lure customers into ... read more

This article was first published by Digiday sibling Modern Retail. Target has completely reengineered its creator ecosystem through two distinct new programs. In April, Target told creators that it would sunset its previous creator program ... read more

MrBeast is building an AI-powered creator platform that points to a more programmatic future for the creator economy. A few weeks ago, a job listing for Jimmy “MrBeast” Donaldson’s Beast Industries appeared on the company’s ... read more

StackAdapt is opening up ChatGPT ads to all of its advertisers this week. It won’t be the last. The demand side platform, which became one of a handful of ad tech companies to partner with ... read more

Mail Metro Media is rewiring its commercial model around PMPs, first-party data, and a lighter ad load to build a more outcomes-driven business. The shift comes as publishers face ongoing volatility in open-market programmatic revenue ... read more

This briefing is made available to all Digiday readers through apartnership with sponsor DirecTV Advertising This week’s Future of TV Briefing looks at how WBD’s programmatic advertising business has evolved with programmatic playing a bigger ... read more

A recent iSpot study found 45.5% of respondents say business outcomes are key, while 28.5% point to verified ad delivery. ... read more

Google unveiled agentic media-buying tools at its NewFront, and on Tuesday debuted a new line of AI-enabled laptops. The upgrade for the AI-enabled Chromebook Plus laptop becomes the hardware foundation for the company's agentic ecosystem. ... read more

Google unveiled agentic media-buying tools at its NewFront and debuted a new line of AI-enabled laptops Tuesday. The upgrade for the AI-enabled Chromebook Plus laptop becomes the hardware foundation for the company's agentic ecosystem. ... read more

ABC will boost its prime-time sports in the fall, bringing more "Monday Night Football" to most Mondays. ABC announced just one new scripted program, and is renewing all its scripted programming. ... read more

Meta has begun testing its AI chatbot directly on the Threads feed, offering users a similar experience to X's integration of Grok. ... read more

Meta has begun testing its AI chatbot directly on the Threads feed, offering users a similar experience to X's integration of Grok. ... read more