Advertisers have spent a fortune trying to figure out who influences purchase decisions. PayPal Ads has a novel suggestion: Find the person who’s always stuck paying for dinner while everyone else promises to Venmo them ... read more

As sports continues to shift from linear TV to streaming, the viewing experience has also expanded well beyond the live game. Highlights, pregame analysis, podcasts, creator content, and documentary series now command as much fan ... read more

Autonomous AI agents can reason and access databases, presenting a new cybersecurity risk. Microsoft is building a tool, "Guardian Agents," to monitor AI systems running inside a business's network as part of its security strategy. ... read more

"The First Amendment does not protect speech with minors to which their parents do not consent," Nebraska is arguing to the Eighth Circuit Court of Appeals. ... read more

Most brands and businesses are trying to figure out how to improve their metrics when it comes to AI – and also what those metrics even are. Problem is, measuring how chatbots shape brand discovery is ... read more

Meta has announced multiple ad updates, including a new "Ads Super Burst" format designed to offer brands a planned promotional placement tied to major public events, such as professional sports games and awards nights. ... read more

The question is: why now? Perhaps Netflix's expansion with unscripted content, live events and sports has peaked? More importantly, what comes next? ... read more

Amazon Ads VP Kelly MacLean on how AI helps marketers connect the dots across the customer journey, with lower costs and better delivery in early tests. Programmatic was supposed to make buying ads easier. For ... read more

Marketers today describe their ideal customers in extraordinary detail, with rich personas that go beyond basic demographics to include attitudes, motivations, values, preferences and even future intentions. But a media buyer still has to turn ... read more

Jackson Engles, CEO of Minerva, is a realist. He knows that the data his AI startup is built on probably won’t be a competitive edge for more than a couple of years. “Yes, sure, we ... read more

Every media dollar eventually has to answer the same uncomfortable question: Did it create new revenue, or simply take credit for revenue that was coming anyway? A channel with exceptional reported ROI may simply be ... read more

Meta updates its AI and advertising policies; Is social commerce replacing SEO?; and online listings are a lot less transparent these days. The post Meta’s New TOS Dubbed A Total POS; Another Nail In ... read more

New strata lines are forming across the top layers of the agency world, as the Big Three (Publicis, Omnicom and WPP) cement their status as top dogs in size, scale and clout. That much is ... read more

This story was first published by Digiday sibling ModernRetail Target is tapping young brands to revamp its homeware this year as part of the retailer’s multi-year turnaround strategy.   This fall, there’s been a steady drumbeat ... read more

The Verge is rethinking what it means to grow an audience in the post-search era.  After years of prioritizing SEO, content distribution, virality and referral traffic, the Vox Media-owned tech publisher has reorganized its audience ... read more

As the NFL season and holiday shopping season both kick off, U.S. advertisers are devoting more budget to Amazon’s ad inventory. For the e-commerce giant, Thursday Night Football coverage has proven a particularly useful tool ... read more

In "Phony," a high school teen awakens after a traumatic accident and feels that his mother is suddenly a stranger. ... read more

Over $137 million has been spent on AI-generated ads by campaigns and political groups during this election cycle, a new high, according to the Wesleyan Media Project, Campaigns & Elections reports. This is up from ... read more

Over $137 million has been spent on AI-generated ads by campaigns and political groups during this election cycle, a new high, according to the Wesleyan Media Project, Campaigns & Elections reports -- up from the ... read more

Social media bans for young people are easily circumvented, and could actually backfire, MIT Technology Review writes. Early lessons from Australia, which implemented an age ban in 2024, shows that teens have used tactics ranging ... read more

Omnicom Media Partner Intelligence has partnered with video network Vevo to create what they call a Brand Fandom metric that can measure the strength of consumers’ emotional connection through four behaviors, Advanced Television reports. It ... read more

Cumulus Media has emerged from Chapter 11 bankruptcy, having eliminated roughly $550 million in debt, Inside Radio reports. The company began its prepackaged Chapter 11 reorganization in March. Cumulus canceled 100% of its indebtedness in return for ... read more

Marketing AI promises the ability to know whether a campaign will work before a single dollar leaves the budget. That shift, from reactive measurement to predictive decision-making, is reshaping how brands approach an increasingly fragmented ... read more

Advertising has acquired a generous supply of agentic AI. Eric Steigelfest would like to see real results. The co-founder and chief executive of agentic ad platform PurePlay AI sees potential in autonomous advertising tools. He ... read more

The loss of accreditation comes as Nielsen's personal people meter have also become an integral part of its co-viewing estimates for its national TV service. ... read more

Some critics are awed, but many blast the long-delayed reveal as so much "vaporware." ... read more

LinkedIn has updated the platform's profile Dashboard alongside updates designed to help creators access performance insights, while discovering revenue opportunities, including in-stream ads, brand partnerships, and one-on-one consultations. ... read more

LinkedIn has updated the platform's profile Dashboard alongside updates designed to help creators access performance insights, while discovering revenue opportunities, including in-stream ads, brand partnerships, and one-on-one consultations. ... read more

"Truth Social is just as likely as Instagram to be affected" by the law, the Eleventh Circuit Court of Appeals said. ... read more

He will also oversee the agency's CrossSocial offering, which combines paid social with influencer, creator and content work. ... read more

Apple and Meta have announced a new open AI model designed to run on Mac computers. ... read more

Apple and Meta have announced a new open AI model designed to run on Mac computers. ... read more

Although total ad-spend growth remained stable during Q3 2026 at just under 14% year-over-year, internal drivers shifted from being driven by one factor to being entirely driven by another. ... read more

A federal appeals court lifted a block on a Georgia law that requires social platforms to verify all users' ages and prohibit minors under 16 from creating accounts, without parental permission. ... read more

If consumers increasingly have no favorite 'brands,' what does this mean for streaming platforms? Are brands really just about the show? ... read more

It's sad but necessary that we must assign dollars to policing ad budgets from less-than-honest operators all across the advertising food chain. ... read more

The billboard, placed in Los Angeles, showed a black-and-white image of Stephen Curry mid-jump shot, just after releasing the ball. ... read more

Meta will open a personalized, in-app browsing page hosted on Facebook or Instagram instead of sending a user to the advertiser's site when they click on an ad - a "product browsing" strategy shift from ... read more

For media buyers, consumer sentiment suggests a holiday season that'll demand sharper offers and fewer assumptions about people's enthusiasm. ... read more

Everywhere you look, our industry is talking about AI: AI-powered planning, AI-driven optimization, agentic media buying, automated curation. The promise of greater efficiency, better performance and smarter decision-making is compelling. But amid all the excitement, ... read more

Halloween is 15 days away and Hallmark Channel is already setting its countdown clock to Christmas. ... read more

VideoAmp is competing in the measurement space by sharpening its focus on TV audience data, ad performance and, of course, AI. The company is also making strategic hires and promoting from within. The post VideoAmp ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Carriage Dispute appeared first on AdExchanger. ... read more

The fight over standardized metrics; UTM parameters no longer appear in ChatGPT results; and the ad agency that's been spying on online users. The post Devising A New (Ad) Metric System; Where Did All The ... read more

The fight over standardized metrics; UTM parameters no longer appear in ChatGPT results; and the ad agency that's been spying on online users. The post Devising A New (Ad) Metric System; Where Did All The ... read more

Publicis Groupe CEO Arthur Sadoun said this week that he’s pitching directly to CEOs, and the industry hasn’t stopped chewing it on since. Some of the messages landing in Digiday’s inbox have him down ... read more

Brands are testing two routes into creator-led microseries: partnering with an established hit to tap its audience, or building a series around their own brand. The first can offer built-in distribution; the second can cost ... read more

The Independent’s social-commerce revenue edged past its SEO-based commerce revenue for the first time in September, CEO Christian Broughton said at Digiday’s Media Strategies event in London this week.  He described the gap as narrow, ... read more

Reach’s CEO Piers North is positioning the publisher’s Google AI content deal as a model for future LLM partnerships and says it has sent OpenAI a cease-and-desist letter as it steps up pressure on AI ... read more

The direct-to-consumer playbook was built on performance — spend big on Meta and cash in on the conversion. But as digital ad costs rise and performance dwindles, DTC darling Ruggable is tearing up that playbook.  ... read more

The ad-to-sales ratio of 25 U.S. advertisers declined more than half a percentage point to 5.5% in the period between 2019 and last year even in the face of robust global advertising revenue, according to ... read more

The Media Bias Detector, a project that uses artificial intelligence to analyze news articles for topic, tone and political leaning, has published a data set consisting of more than 140,000 articles published during the 2024 U.S. presidential ... read more

StackAdapt has debuted enhanced targeting and reporting capabilities for streaming music, digital radio and podcasts Inside Radio reports. This is occurring as digital audio ad spend is growing apace. The new tools bring several tasks, including audio ... read more

Accenture has announced to employees that it will now spend only $29 a month per person on Claude, 404 Media reports. Some had been running up bills of up to $1,000. This illustrates what is ... read more

Fox Advertising says it is advancing its agentic-to-agentic deal-making platform under its Fox AdStudio division to live, linear TV and media campaigns among its earlier agency partners. ... read more

The partnership is designed to bring a slate of creator-led vertical micro-series to the social-media app and its stand-alone mobile streaming platform PineDrama. ... read more

Experts say that without digital protective barriers, there is a high risk of sharing confidential information or granting AI-based chatbots unvetted access to local systems. ... read more

   The US Golf Association has named Gupta Media its paid media agency of record following a competitive pitch process that began earlier this year. Carmichael Lynch was the group’s previous media agency.  ... read more

While awareness of "bad bots" has improved, we don't seem to know how to remove them from our ecosystem. Or maybe we don't want to? ... read more

The Prebid Summit in New York City on Tuesday exceeded the event’s reputation for liveliness. That reputation was cemented last year, when the Prebid Summit was roiled by controversy after The Trade Desk had forked ... read more

Google won’t have to break up its SSP and ad server. So this week, Prebid unveiled its plan to help Google fulfill the court’s requirements at its annual Prebid Summit. Then: how brands are using ... read more

Through its licensing program, Google acknowledged it is paying participating news publications for the delivery and use of their content to develop new AI features. ... read more

Brands will need to know their audiences, substantiate their claims and recognize that not every controversy requires a corporate statement. ... read more

'Universal Cart' will change ad targeting and where the data sits. When a consumer abandons a cart using this system, it changes the retargeting landscape for advertisers in several major ways. ... read more

Many believe CTV cannot drive direct business-outcome results the same way that search and social media do. ... read more

Prime time is coming to the feed. On Thursday, Meta announced a new feature, called Ads Super Burst, that lets advertisers lock in a window of between three and 24 hours on a single day ... read more

Total TV spending has gained $872.2 million this year compared to 2024. Republicans currently account for 54% of that total spend at $1.98 billion, with Democrats at 46% ($1.75 billion), for a total of $3.73 ... read more

It ranked as one of the stupidest ideas of President Trump's second term, but now, the plan to livestream the execution of the Fort Hood shooter who killed 13 people in an unprovoked attack in ... read more

Social-native brands love microdramas; Free games will show you more ads if they think you’re worth more; And gambling ads are taking over ESPN. The post Microdramas Bid For Big Bucks; The Truth Behind Mobile ... read more

As AI transforms how consumers search and shop, Wirecutter wants to be more than a product review site built on affiliate links. The New York Times-owned brand is expanding into new verticals, story formats and ... read more

This week’s Media Briefing looks at what publisher execs discussed during Digiday’s Town Hall held in London this week, regarding new ways to measure audeince value, the risks of blocking AI crawlers and more. ... read more

Somewhere down the line, a brand will probably hire Dentsu as its global entertainment agency, with a brief that has nothing to do with the creative or media accounts. That would have sounded far-fetched a ... read more

Related Insights Digiday @ Advertising Week Apple’s secret blocklist is the talk of Advertising Week New York (mostly off the record) Read More The digital media industry’s Fall conference ... read more

A new study shows consumers view their favorite episodic content creators as if they were their friend, trusting their brand recommendations just as much, if not more. ... read more

A new study shows consumers view their favorite episodic content creators as if they were their friend, trusting their brand recommendations just as much, if not more. ... read more

Party political committees will receive advertising cheaper rates thanks to a Wednesday decision by the Supreme Court, The Hill reports. Both parties will receive the cheaper rates, but the ruling is seen as a victory ... read more

The Trump administration suffered a defeat in federal court when U.S. District Judge Timothy Kelly ruled that the White House cannot ban MS Now, CNN and Politico, MS Now reports. Kelly stated that the ban ... read more

Fox Corp. shareholders have approved the $22 billion equity acquisition of Roku, a deal that is expected to close by mid-2027, MediaPlayNews reports. The merger will combine Fox assets, including live news, sports and Tubu stream ... read more

Reality TV star Bethenny Frankel is launching a “direct to consumer” media company called Bethenny Media, The Hollywood Reporter writes. The new firm will connect “content, commerce, brands and equity in one place,” Frankel says. ... read more

The advertising industry could be racing toward a future where autonomous software agents discover inventory, optimize campaigns, and execute buys with minimal human intervention. But even the most bullish practitioners acknowledge the technology is still ... read more

To understand how much outdated information brands leave on websites for ChatGPT to discover, retrieve, and cite with each consumer query, BrightEdge researchers reviewed pages at six major U.S. retailers cited as sources by ChatGPT ... read more

To understand how much outdated information brands leave on websites for ChatGPT to discover, retrieve, and cite with each consumer query, BrightEdge researchers reviewed pages at six major U.S. retailers cited as sources by ChatGPT ... read more

Experian’s Matt Tipperreiter and AtData’s John Oronte on why marketers must prioritize data freshness and interoperability in the AI era. AI is beginning to automate how brands interact with consumers, but many marketing organizations are ... read more

By region, North America was the strongest performer with organic growth of 7.5%. Havas confirmed buying 12 million shares of Canal+ in October, for a 1.21% stake in the company. And from March through September, ... read more

Ahead of the U.S. midterm elections, Reddit is taking measures to promote voting participation across the country and combat AI-generated election misinformation. ... read more

"In this day and age when we're not sure with AI what's real -- what's fake news, what's real news - we know that real connections are made with people with brands with advertisers in ... read more

Online creators are influencing political opinions ahead of the 2026 midterms, but trust remains complicated and AI isn't exactly winning over the electorate. ... read more

Kristi Argilyan, evp and Chief Commercial Officer, The Trade Desk Every CMO is dealing with the same squeeze. Finance is going through budgets line by line and wants proof. Meanwhile, the data that’s supposed to ... read more

The advertising industry has a relatability problem. Don’t just take it from me. Look at how the industry talks about itself. “I’m going to talk about a few problems that folks might find relatable,” said ... read more

This would be its biggest round of layoffs in four years of job cuts. The layoffs cut across product, technology, legal and human resources divisions. ... read more

Media buyers have a real choice to make again, and it applies to everything from a 30-second spot on linear TV to a banner. ... read more

Podcast advertising has long operated behind a wall. Listeners arrive through RSS feeds, consuming content in environments where individual identity is largely invisible and attribution relies on household-level proxies at best. Consumable is building the ... read more

Artificial intelligence represents the most significant industry shift in two decades of digital evolution, requiring comprehensive workforce preparation that extends beyond professional skills to personal adaptation for fundamentally different career trajectories. “If I have to ... read more

The digital advertising ecosystem is being transformed as AI unlocks speed, intelligence and new avenues for growth. But both publishers and marketers are realizing that simply having more monetization capabilities and buying options doesn’t necessarily ... read more

Gerhart succeeds Jane Geraghty, who earlier this year was appointed Global Chief Executive Officer of WPP Brand & Design while also returning to her role as Global CEO of Landor. ... read more

Beyond her efforts to rebuild Albertsons, Meg Whitman, former CEO of Ebay as well as HP, is also trying to restructure and save its retail media ad business. ... read more

Leading streamers added 18% more ad minutes on average for the top 9 premium platforms in August vs. January 2026. Growing interest in ad-supported streaming tiers has not gone unnoticed: ... read more

The features, explained as controls during a briefing, become available today globally across Google's Search, Shopping and Performance Max and will soon be available on Demand Gen platforms. ... read more

As part of the agreement, several Stagwell agencies - including Code and Theory, 72andSunny, Movers+Shakers and Allison Worldwide - will work with ServiceNow. ... read more

As part of the agreement, several Stagwell agencies - including Code and Theory, 72andSunny, Movers+Shakers and Allison Worldwide - will work with ServiceNow. ... read more