To the untrained ear, Disney’s Q3 earnings call on Wednesday morning probably sounded like the usual ode to theme parks, movies and sports streaming. But to the trained ear, it was really about two things: ... read more

The move opens contextual opportunities for advertisers by providing a smooth transition into serving real-time content based on personal context when the rollout is complete. ... read more

Disney said Super Bowl ad sales came from one of the "broadest advertiser and category mixes in Super Bowl history," with nine brands in the big game for the first time. ... read more

Pre-tax profits jumped more than 80% - largely the result of cost cuts - while reported revenue fell 6.2%. The firm downgraded its organic growth outlook for the full year. ... read more

Paramount Skydance says it had the strongest upfront ad results since the CBS-Viacom merger. The company posted a 9% decline in total ad revenue for Q2, to $1.94 billion. ... read more

The E.W. Scripps Company is cutting 268 positions while it pursues a 24/7 streaming model, TVNewsCheck reports. Adam Symson, president and CEO, announced the news in a memo to the staff on Tuesday. The firm ... read more

Stellantis Global CMO Olivier Francois tells "Marketing Daily" that drone shows are "a bold new creative canvas." ... read more

The documentary alleges that some of the illegal wildlife merchants' best customers have been big-city zoos, including the National Zoo in Washington. ... read more

Open programmatic streaming ad buys are roughly 18% to 19% ($6 billion to $7.5 billion) of overall CTV ad spend - around $33.1 billion to $40.4 billion, according to industry estimates. ... read more

Cuisinart’s marketing team has been eager to take advantage of generative AI-based creative. The problem has been that, until recently, generative creative just didn’t quite pass muster with the company’s brand baselines, Kelsey Smithuysen, Amazon ... read more

With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media mix. Streaming accounts for 47.5% of total US television viewing time and is expected to ... read more

Pinterest's earnings report shows a solid second quarter as AI remains at the forefront of its ad and consumer-facing investments, with CEO Bill Ready calling AI "a clear accelerant" for the business. ... read more

People Inc. holds the line on ad revenue as quality inventory gets harder to find in a sea of AI slop. Plus: BMW is running a first-of-its-kind campaign featuring in-car Spider-Man takeovers. The post Barely ... read more

Teads has filed suit against Google’s ad tech practices, bringing the sum total of such cases to four as the industry awaits the looming remedies ruling from Justice Leonie Brinkema following a related antitrust case. ... read more

New Mexico is a long way from Madison Avenue. Far enough that there’s space for alternative ways of thinking about advertising, and how it’s made, to emerge. Bennie Reed, co-founder of This Will Be Good, ... read more

This week’s Future of TV Briefing features a Q&A with Catalyst Brands evp and chief customer and marketing officer Marisa Thalberg about Aéropostale’s recent creator-led episodic series. Q&A The creator economy’s programmatic problem Disney+’s planned ... read more

Gaming’s next battleground isn’t consoles or subscriptions, it’s ad budgets. Electronic Arts and Xbox have already started chasing marketers. Now Sony’s lining up to do the same for PlayStation. That’s the read, anyway, if a ... read more

As the 2026 holiday season approaches, advertisers are planning their marketing strategies amid an uncertain economy. Consumers continue to grapple with higher prices and affordability, while brands face rising operating costs and increased pressure to ... read more

This week, Kroger Precision Marketing integrated product listing ads as new placements within Kroger's new AI shopping assistant, providing a new AI experience. ... read more

This week, Kroger Precision Marketing integrated product listing ads as new placements within Kroger's new AI shopping assistant, providing a new AI experience. ... read more

David Hoffmann, the billionaire owner of the St. Louis Post-Dispatch, is planning to purchase Audacy’s St. Louis stations, including the news station KMOX (104.1 FM), St Louis Magazine reports. This is one of a few deals that ... read more

As predicted in prior reports, Hearst has signed a deal to acquire Disney’s 50% stake in A+E Global Media for $1.2 billion in cash, Variety reports. A+E Global Media is the parent company of Lifetime, History Channel, A&E Network and other assets. ... read more

OpenAI and its Statsig subsidiary will pay $3.2 million to settle Justice Department charges that they favored foreign workers and discriminated against U.S. job applicants, Reuters reports. The complaint alleges that the companies obtained temporary ... read more

The firm spends upwards of $600 million annually on media, according to agency research firm COMvergence. ... read more

During Paramount Skydance’s Q2 earnings call on Tuesday, CEO David Ellison limited his remarks to a two-minute monologue about the company’s confidence in the intended merger.  The post Paramount Skydance Insists The WBD Merger Will ... read more

AMENIA, N.Y. — Artificial intelligence may be churning out marketing insights faster than a coffee machine at Cannes Lions but Anita Patil-Sayed isn’t ready to hand it the keys just yet. Speaking with Beet.TV contributor ... read more

CANNES, France — You probably know those crackling fireplace videos on YouTube. The CPM is dirt cheap, the reach is massive, and absolutely nobody is watching most of the year. It’s the perfect illustration of ... read more

CANNES, France — This summer, artificial intelligence generated more content than humans for the first time — a milestone that most media companies view as a threat but that 1440’s CEO sees as a significant ... read more

The latest update to Jellyfish's strategy builds on a belief that ads should become part of every AI campaign across channels to touch all media. It's thought that AI understands the brand, its products, and ... read more

The latest update to Jellyfish's strategy builds on a belief that ads should become part of every AI campaign across channels to touch all media. It's thought that AI understands the brand, its products, and ... read more

"Dreamina Seedance 2.5," the latest generation of ByteDance's AI video model, is designed to provide advertisers with a bigger canvas for their native AI-generated video ads. Building on previous Dreamina releases, Seedance 2.5 was made ... read more

Creators who are chosen can use production spaces to record podcasts, film documentaries, produce music, and develop other original content. ... read more

Independent ownership of Chrome "would open the distribution channel Google controls and allow Chrome to serve browser users when it makes privacy decisions," Public Knowledge says in a friend-of-the-court brief filed with the D.C. Circuit ... read more

People Inc.’s CEO Neil Vogel said the company won’t block Google’s crawlers — not because execs don’t want to, but because they don’t want to lose out on any potential referral traffic. In a company earnings ... read more

An injunction banning Perplexity's shopping agent from Amazon "would impair consumer choice and needlessly limit development of a nascent technology," the 9th Circuit Court of Appeals said Tuesday. ... read more

Our media menu has been optimized to the extreme by algorithms. Public radio has resisted this trend, adding serendipity to a mix curated by humans. ... read more

As agentic and AI reshuffle channels, execs at Marketbridge and Meltwater explain the challenges to taking on and accounting for machines making more decisions. ... read more

Good news for the theatrical movie business? Maybe. Cinemark Holdings and Imax Corp. stock prices posted some nice gains. But not everyone. ... read more

Four original streaming shows made the top 20. Sixteen of the top 20 streaming aired programs in the first half of the year started out their journey on national TV networks. ... read more

When the largest players in the ecosystem start certifying supply -- sharing demand signals upstream, and pre-qualifying paths before the bid -- they are highlighting something important: the open auction, on its own, has limitations. ... read more

Global household appliance marketer SharkNinja has appointed WPP Media to handle its media account in India.  Agency Wavemaker will lead the brand’s end-to-end media strategy, planning and investment across digital and offline channels. ... read more

CANNES, France — The company that invented the soap opera is now modernizing it for vertical video and grocery store screens. Procter & Gamble has partnered with Albertsons Media Collective to launch “Rico’s Tacos,” an ... read more

CANNES, France — Search used to surface the top results through infinity. Agentic commerce surfaces one. And most retailers have not yet built the product content infrastructure needed to be that winner. “Consumers’ expectations are ... read more

CANNES, France — AI may be moving at warp speed but Ted Flanagan, vice president of customer success and solution engineering at LiveRamp, thinks marketers should resist the urge to chase every shiny new model. ... read more

Think of causal modeling like scientifically-backed fortune telling. It looks at whatever data is available and uses that to predict what’s going to happen next. It’s casual modeling that’s at the core of AI ad ... read more

If cannabis producers and retailers were ever to start producing TV commercials, what would they look like? ... read more

For all the talk about precision and personalization in programmatic, the decisioning is often still stubbornly one-size-fits-all. That’s the main insight behind Chalice AI, a custom algorithm startup that lets brands bring their own models ... read more

Both U.S. and worldwide digital out-of-home ad-spending growth, which dipped last year, are poised to expand more than 15% this year, according to PQ Media's new forecast. ... read more

What Are You Holding? Agency holding companies haven’t lost their taste for M&A. Problem is, the ad industry is running short on consolidation options. So holdcos are starting to look for targets beyond the traditional ... read more

After the runaway success of creator-led films this year, Hollywood is hungry for creators and is looking to gobble up more and more of their IP. But the Backrooms and A24 copyright show there could ... read more

“Stealth crawler” sounds like something from a sci-fi spy story, but the term has gained momentum with recent legislation trying to crack down on these web crawlers. A bill passed in New York last month ... read more

Subscribe: Apple Podcasts • Spotify For years, DSPs and SSPs have been jockeying to control more of the digital ad supply chain. Now, agencies are increasingly throwing their hats in the ring to own more ... read more

The second-quarter earnings call period is often seen as a reprieve from the traditional summer slowdown, for news junkies at least. If nothing else, it’s an opportunity to pore over the books and try to ... read more

In its complaint, Teads states that Google's anticompetitive practices and monopolistic control over the ad-tech ecosystem caused it to lose an estimated 6.88 trillion ad impressions to rival exchanges. ... read more

In its complaint, Teads states that Google's anticompetitive practices and monopolistic control over the ad-tech ecosystem caused it to lose an estimated 6.88 trillion ad impressions to rival exchanges. ... read more

TikTok has agreed to settle three lawsuits filed by young people who allege that social media platforms are designed to be addictive and harm their mental health, Reuters reports. These cases are among thousands of ... read more

Myspace, the once-popular social media platform, is going to be relaunched with a new vision following 20 years of decline, Fox Business reports. The owners, Tim and Chris Vanderhook, are planning the relaunch, for which ... read more

Myspace, the once-popular social-media platform, is going to be relaunched with a new vision following 20 years of decline, Fox Business reports. The owners, Tim and Chris Vanderhook, are planning the relaunch, for which there ... read more

UK and U.S. consumers spent nearly 11 hours a day consuming media, sometimes using multiple or services at the same time, according to new research from Ampere Analysis, NCS reports. Gen Alpha, those in the ... read more

Midwich and Resi Media have formed a strategic distribution partnership in which Midwich will service as Resi’s U.S. distribution partner, Commercial Integrator reports. The deal expands access to Resi’s solutions through Midwich’s systems integrators and value-added resellers across the country. Resi ... read more

"Apple is likely to wait until 2027 to unveil its own take on smart glasses," according to Mashable. ... read more

Snap's second-quarter earnings report was strong, showing significant increases in ad revenue, cash flow, and Spotlight video engagement, yet struggles to add users in key business markets, including North America and Europe. ... read more

Many businesses are undermining state privacy laws by not honoring "Global Privacy Control" signals from consumers when their IP addresses indicate they're not physically present in the state. ... read more

It will yield $70 billion in media agency review activity - up from a normal annual average of $16 billion - according to an analysis by ID Comms. ... read more

Snapchat has updated its recommendation systems to deprioritize AI-generated videos across the app's Spotlight video feed, as the ongoing battle between social platforms and "AI slop" continues, ... read more

Google and Meta are urging federal judges to dismiss lawsuits by book narrators and others who allege that their voices were used to develop AI systems or other voice-related technology. ... read more

Voice is getting more attention - especially when AI creates it. Tone and inflection in an ad or video are crucial when trying convey a feeling or emotion. Here what the survey found when prompts ... read more

Lawyer, activist, and friend of mine Larry Lessig talked about the corrosive nature of money in politics, ... read more

If you thought the AI race would produce dozens of equally important players, the traffic data offers a gentle reality check. ... read more

Advertisers rarely abandon platforms over a single bad post. They leave when the surrounding environment starts to feel unpredictable, unsafe, or difficult to defend. That is why brand safety is moving beyond page-level adjacency and ... read more

The "Measuring Visibility in the AI Era" framework supports organic media for brands when consumers use AI-based search engines like OpenAI ChatGPT or Google Gemini to find their products or services. ... read more

The "Measuring Visibility in the AI Era" framework supports organic media for brands when consumers use AI-based search engines like OpenAI ChatGPT or Google Gemini to find their products or services. ... read more

Legacy TV-movie companies may need to move to a "guns for hire" plan - producing TV/movie programming and selling it to big streaming platforms like Netflix, Amazon Prime Video, and Apple TV. ... read more

Based in Columbia, QStrauss Consulting will join Stagwell's lead digital transformation agency Code And Theory. ... read more

Publishers and brands alike are scrambling to show up in AI search responses, and to be described in their preferred ways. But with new AI optimization tools cropping up faster than you can say AEO, ... read more

Publishers and brands alike are scrambling to show up in AI search responses, and to be described in their preferred ways. But with new AI optimization tools cropping up faster than you can say AEO, ... read more

Outfront made a series of appointments including naming Paul Valente vice president-talent acquisition and Kaitlin Kelly vice president-communications. ... read more

A new transparency rule took effect across the EU Sunday. Online retailers, travel groups and ad agencies are among the businesses that rushed to overhaul websites and customer service systems. ... read more

End-to-end agentic ad campaigns are no longer hypothetical; they’re in market. For publishers that have struggled to activate their first-party data, AI agents offer a more automated and bespoke approach to deal curation that wasn’t ... read more

New Jersey’s new data broker law was introduced on June 28. The governor signed it on June 30. Trade groups managed to push the registration deadline back to 2027, but the rest of it took ... read more

"Brand New Day" had the second-biggest opening weekend ever, according to Comscore, at $927 million globally. The last edition of the Spider-Man franchise had a domestic opening of $260.1 million in 2021. ... read more

Big agencies wrestle with offsetting the rising cost of token consumption. Plus: OpenAI shared policies on how brands can apply ad credit to campaigns. The post Tokenizing Tokens; In OpenAI We Trust? appeared first on ... read more

Principal media once again finds itself in headlines, at least in Digiday. That’s because it seems the agency holding companies are throwing any and everything they have at it to try to grow that side ... read more

Brands used to treat creators like media buys, spending ad dollars to rent their audiences. Now, they’re prodding creators to help them shape concepts, influence products and pressure test ideas.  All signs point to a ... read more

This is an excerpt from our Digiday+ Research report “The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku,” which analyzes the ad-supported streaming landscape and its role in marketers’ playbooks. ... read more

ation from President Trump and figures in his administration are forcefully fighting back, in contrast to companies that have made high-profile settlements, The Hill writes. Trump has sued The New York Times, The Wall Street Journal and the BBC within ... read more

A federal jury found that Peloton infringed Japanese electronic company NEC Corp.’s patent rights for content-streaming technology and has awarded NEC $20.5 million, Reuters reports. The case, which is on file with the U.S. District ... read more

A lawsuit has been filed challenging Utah’s new tax on targeted advertising tax, National Law Review reports. The suit asks the Third Judicial District Court in Salt Lake Country to rule the tax is unlawful and unconstitutional. ... read more

Intuit Mailchimp has been hit with a class action suit in Canada for alleged misleading advertising, Global News reports. The suit, which was certified by the Ontario Superior Court of Justice, contends that the company ... read more

CANNES, France — The internet has spent the better part of two decades convincing us that an algorithm knows us better than our spouse, our dog and possibly our therapist. Michelle Denhart has another idea. ... read more

CANNES, France — Connected TV advertising growth is accelerating beyond the simple linear-to-streaming shift as marketers who measure CTV’s true incremental sales impact redirect budgets from branded search, social, and display — a structural reallocation ... read more

The HBO comedian is mocking the gas-station chain's litigious reputation, especially against small businesses with logos featuring cartoon animals. ... read more

Nearly three quarters of Gen Z adults stay in at least half of their weekends each month with 73% say staying in has become their default weekend plan, according to The Harris Poll. ... read more

A federal judge said a Nevada resident can proceed with a privacy claim against LinkedIn over allegations that it collected tracking data from Nevada's Health Link insurance marketplace. ... read more

Reddit can proceed with a lawsuit alleging that Perplexity and data scraper SerpApi wrongly obtained copyrighted Reddit posts from Google's search results. ... read more

Apple's services division, which includes advertising, reached a record of $30.7 billion in revenue for Q3 2026, up 12% year-over-year. Ads were a key growth driver supporting App Store and Music, but services slightly missed ... read more

Apple's services division, which includes advertising, reached a record of $30.7 billion in revenue for Q3 2026, up 12% year-over-year. Ads were a key growth driver supporting App Store and Music, but services slightly missed ... read more

Roblox showed an increase in revenue and cash flow in Q2, with advancements in creator engagement and generative AI capabilities, but struggled to engage its youngest cohort of players. ... read more

Amazon completed its $50 billion investment in OpenAI when it fulfilled its commitment on a remaining infusion of $35 billion promised at the time that the ChatGPT maker met certain criteria. ... read more

Overall U.S. ad spending surged 19%, while national TV ad spending jumped 36% vs. June 2025. The World Cup boost is expected to have a similar impact in July. ... read more