The FTC calls brand safety initiatives censorship, but judges say the First Amendment only prohibits the government, not private companies, from suppressing speech. ... read more

Maine lawmakers this week failed to pass a broad privacy bill that was opposed by ad industry groups. ... read more

Artificial intelligence impacts client work through efficiency gains, strategic thinking elevation, and outcome-driving tools, though human intelligence remains essential for navigating AI-driven environments effectively. “Where are we seeing AI really impact what we’re doing from ... read more

NEW YORK – Artificial intelligence is already being put to work where it matters most: making ads smarter and cheaper, says Dawn Williamson, chief revenue officer at Comcast Advertising. “AI is an incredible asset that ... read more

NEW YORK – The home screen land grab is heating up as brands realize that the most valuable moment in connected TV advertising is not mid-show or even pre-roll. It is the instant a viewer ... read more

Viant Technology Inc. is acquiring TVision Insights, a move that could reshape how television advertising is measured by embedding real-time attention data directly into media buying. The deal brings together Viant’s identity and programmatic capabilities ... read more

Viant will incorporate TVision technology into its AI demand-side platform, where it says it will produce a "first of its kind attention-adjusted CPM [cost per thousand viewers] measure." ... read more

The new framework donated by Amazon Ads to IAB Tech Lab aligns with an agentic real-time framework for enhanced demand signals and improvements on ad spend. ... read more

"The ad agencies' brand-safety conspiracy turned competition in the market for ad-buying services on its head," FTC Chairman Andrew Ferguson said in a statement, adding, "The antitrust laws guarantee participation in a market free from ... read more

"The ad agencies' brand-safety conspiracy turned competition in the market for ad-buying services on its head," FTC Chairman Andrew Ferguson said in a statement, adding, "The antitrust laws guarantee participation in a market free from ... read more

CAPI, but make it easy. Conversion APIs have become standard issue for the big ad platforms. The idea is to shift conversion tracking from the browser to the server so it’s less exposed to browser ... read more

Not surprisingly, TikTok still reigns supreme among American teens for information on politics and political issues, but Instagram is a close second. Snapchat, not so much. ... read more

The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste. The post Amazon Ads Hands The IAB Tech Lab A Tool That Promises To Waste Fewer Bid Requests ... read more

TelevisaUnivision is the latest TV publisher to join the self-serve trend that’s rising in popularity across connected TV advertising. On Wednesday, TelevisaUnivision announced its streaming inventory is now available to buy through the ad planning ... read more

The days of marketers manually managing their Google search campaigns seem numbered as the industry barrels toward automation in the age of AI.  Today, Google’s AI Max is moving out of beta. With that, campaigns ... read more

Google announced Wednesday that it will phase out Dynamic Search Ads (DSA), and upgrade all advertisers to AI Max for Search powered by artificial intelligence. ... read more

Local news consumption patterns are changing as general interest has declined, Pew Research Center reports in a fact sheet. In 2025, 21% of Americans said they follow local news very closely, down from 37% in ... read more

Axle AI will demonstrate a new panel for its Avid Media Composer that will allow editors to search, preview, and import media directly from any Axle AI media asset management system, AIThority reports. “Editing is all ... read more

One Sheet, a newsletter about newsletters, has suffered several issues, including misattributed information and made-up quotes, leading to questions about whether its AI use is leading to hallucinations, Semafor alleges. The publisher of One Sheet, ... read more

Nelson Media Company has acquired seven out of eight central Iowa newspapers that were in danger of closing after their owner Mid-America Publishing shut down, We Are Iowa reports. The papers are The Graphic Advocate, the ... read more

Two different documentaries on the Artemis II moon mission are coming this week, but one will touch down on TV one day earlier than the other one. ... read more

An open letter in "The New York Times" cast major concern on what the merger means for the business. What comes next? ... read more

Hub Entertainment Research notes that some of the strongest aggregators are led by Amazon Prime Video, where 54% of respondents say they use it to get one or many streaming services. ... read more

The Chicago law firm Keller Postman is among the pioneers – Partner and Co-Founder Ashley Keller would say the pioneer – of mass arbitration lawsuits. The practice sprang up in response to a corporate tactic ... read more

Getting Off Track So much for privacy controls. According to a recent report, Microsoft, Meta and Google ignored users’ opt-out preferences, violating state regulations.  Despite the addition of the Global Privacy Control (GPC) system, which ... read more

Forbes is creating a wine-focused content vertical, commerce site and membership program to grow direct consumer revenue beyond its traffic-dependent businesses, as it looks to offset zero-click traffic declines and content discovery challenges. There’s a ... read more

This week’s Future of TV Briefing looks at an AI tool developed by a team including several Netflix employees that could presage the evolution of virtual product placements. AI-generated product placement DOJ’s NFL investigation, ... read more

This story was first published by Digiday sibling Modern Retail. In their quest to drive up social media engagement, brands are spending more time in the replies. A prominent example came last year, when soda ... read more

OpenAI has an ads manager. It’s in testing and may not launch in lockstep with the ad business itself — something the company has been at pains to stress to partners. But that’s not really the ... read more

Imagine consumers delegate shopping to agents. Businesses will no longer sell to humans. They'll be selling to smart technologies. No need to communicate with people. No need for marketing. ... read more

The "Post" conducted what it called its Tiny Tiles test to see what worked at each touchpoint. ... read more

The company is moving beyond its initial exclusive partnership with Hyundai to include vehicles from Jeep, Chevrolet, Kia, Mazda and Subaru. ... read more

TikTok has begun integrating ByteDance's next-generation AI video model into its Symphony suite for advertisers, expanding video-script generation to actual branded video automation for in-app promotions. ... read more

TikTok has begun integrating ByteDance's next-generation AI video model into its Symphony suite for advertisers, expanding video-script generation to actual branded video automation for in-app promotions. ... read more

By unifying the marketing funnel with digital platforms under one leader, Southwest aims to bring reliability to each interaction with the brand. ... read more

NEW YORK – Generally speaking, “performance TV” means delivering measurable outcomes for marketers through return on ad spend demonstration, though the challenge lies in proving television’s effectiveness on a consistent, scalable basis rather than isolated ... read more

SAN JUAN, Puerto Rico – Lou Paskalis has a characteristically blunt assessment of artificial intelligence’s growing appetite for content, likening it less to innovation and more to a well-organized heist. “The reason that I think ... read more

NEW YORK – Publisher partnerships must span content, technology, and advertiser relationships rather than focusing on single capabilities, as premium content varies based on individual viewer perception and contextual relevance. “Between content, technology, and advertising ... read more

YouTube is making changes to the way it delivers ads during popular livestream sessions, declining to rely on AI to pause ads entirely when a creators' viewers are engaging with the video most. ... read more

Alabama lawmakers have passed a privacy bill that gives state residents some control over personal data, but doesn't give consumers the right to opt out of common forms of behavioral ad targeting. ... read more

Amazon has partnered with Memorial Sloan Kettering to build an application accelerated antibody design for potential pediatric cancer therapies that would take discovery from months to weeks. The goal is to "beat the clock" for ... read more

The company has partnered with Memorial Sloan Kettering to support accelerated antibody design for potential pediatric cancer therapies that would take discovery from months to weeks. ... read more

The company has partnered with Memorial Sloan Kettering to support accelerated antibody design for potential pediatric cancer therapies that would take discovery from months to weeks. ... read more

About 65% of Americans have used AI search in the past six months, but only 15% trust it "a lot," a recent study finds. People have a difficult time trusting in the context of the ... read more

We need a reliable zeitgeist to set our personal compass to. Instead, we're seeing an algorithmically defined slice of zeitgeist, served exclusively to us. ... read more

"Havas has started 2026 on a solid footing, continuing its momentum and delivering organic growth in net revenue of +2.5%," Bollore stated. ... read more

Virginia Governor Abigail Spanberger on Monday signed a privacy law that will prohibit businesses from selling data that can pinpoint people's locations within a 1,750-foot radius. ... read more

*The Gauge and Media Distributor Gauge do not reflect Nielsen's currency TV ratings." ... read more

Emarketer released data on Monday, forecasting Meta Platforms will take more ad revenue and market share than Google in 2026 for the first time ever worldwide. ... read more

Investment app Betterment is running what CMO Kim Rosenblum calls an “anti-marketing” playbook. Her team oversees growth, and they spend a lot of time strategizing about user acquisition. But once someone becomes a user, it’s ... read more

"AI continues to be a tailwind for Publicis," CEO Arthur Sadoun stated, reporting that AI tech now accounts for 86% of the holdco's revenue. Humans, not so much. ... read more

A month after Publicis Groupe told clients to pull spend from The Trade Desk, it still hasn’t told them where to put it instead. The directive — the result of an audit that surfaced transparency concerns ... read more

Opal launched Gem, a new AI solution, to help large brands unify the layers of media and tech within their organizations. The post Can An AI Solution Fix Misaligned Marketing Orgs? appeared first on AdExchanger. ... read more

Live sports is one of programmatic’s biggest opportunities, even if the buying process is still kind of a mess. But efforts are being made. The post Programmatic Live Sports Buying Is Starting To Get Less ... read more

Amazon is in advanced talks to ‌acquire Globalstar, the satellite telecom group, Reuters reports, sourcing Bloomberg News.  Such a deal would bolster Amazon’s effort to build a satellite operation. The transaction could be announced on Tuesday.  ... read more

New research from Magid shows a decline in the association of the word “trustworthy” with news organizations, TVNewsCheck reports. Of 44 emotional attributes surveyed, “trustworthy” ranks 39th. The study will be presented at TVNewsCheck’s Programming Everywhere conference on April 19 ... read more

Dollar General has formed a partnership with QSIC that will enable the chain to roll out an enhanced, AI-fueled in-store audio media network in roughly 6,000 locations, doubling its in-store audio presence to 12,000 stores, in ... read more

For years, programmatic advertising has operated on the assumption that most buyers didn’t really want to know how the system works. That’s changing. More advertisers are asking harder questions about where their media dollars actually ... read more

For those old enough to remember the Golden Age of the space program in the 1960s and early '70s, Artemis II seemed like old times. ... read more

Nexstar Media Group plans to use NewsNation as its source for nationally produced segments on its local TV stations, Barrettt Media reports. Previously, Nexstar utilized features from ABC and NBC. Nexstar, which has over 200 ... read more

Can You Hear Me Now? What do you think of when you hear the term “programmatic audio?” Podcasts or streaming music probably pop to mind. But don’t forget about in-store audio, you know, the radio-ish ... read more

Subscribe: Apple Podcasts • Spotify No one said running the largest independent demand-side platform in the world would be easy. If recent headlines indicate anything, The Trade Desk now knows that better than anyone. Major ... read more

Last week, separate developments emerged, each involving nuanced interpretations of the word ‘exit’ and simultaneously representing the contemporary challenges independent ad tech companies must traverse.  These two entities are: MiQ and The Trade Desk, with ... read more

Jimmy “MrBeast” Donaldson just hosted a two-day, multi-platform “50 Streamers” competition that exceeded 1 billion total views within the first three days. The latest MrBeast offering, which pitted 50 streamers against each other in competitions ... read more

This story was first published by Digiday sibling Modern Retail Two fast-growing advertising sectors — retail media and the creator economy — are increasingly interlinked. Executives in the advertising businesses of retailers like Walmart, Best ... read more

This is an excerpt from our Digiday+ Research report “How publishers from Dow Jones and Business Insider to People Inc. are approaching AI in 2026,” which explores how publishers are navigating the opportunities and challenges ... read more

Roblox has announced new tiered account types for kids and teens under 16 years of age, introducing a unified framework for age-checks, account-level defaults, in-game content ratings, and expanded parental controls. ... read more

A confluence of major sporting events, election spending, and rapid artificial intelligence adoption is set to make the U.S. advertising market grow faster than many anticipated this year. The IAB expectation shared with Beet.TV suggests ... read more

Open X's new position shifts it from intermediary to strategic data partner - a move intended to reduce complexity in an AI-driven ad market and allow marketers to regain control of their media budgets. ... read more

And Trump Media dropped its lawsuit against "The Guardian." But a suit against "The New York Times" is active at this moment. ... read more

The ANA wants the FTC to refrain from reviving key provisions of the 2024 click-to-cancel rules, which aimed to make it easier for consumers to terminate recurring subscriptions. ... read more

X is furthering its mission to declutter the home feed, announcing that it has begun to test new recognition tools aimed at boosting monetization revenue opportunities for original content creators over aggregate accounts. ... read more

Beet.TV this year turns 20, which in media years is roughly equivalent to surviving several platform extinctions and at least one pivot to video that actually worked. What began with a taping at Google’s Mountain ... read more

Bradley Keefer, Chief Revenue Officer, Keen Decision Systems Every brand is trying to find the right levers to maximize its ad budget. While it is easy to assume larger budgets grant a natural advantage, capital ... read more

Using the word "civilization" erases the boundary between soldier and civilian, between military objective and cultural existence. ... read more

Advertisers may think agentic creates another audience they need to reach online, but Flywheel Chief Creative Officer Phil Camarota believes there is still only one - humans. Here's why. ... read more

SAN JUAN, Puerto Rico — Advertisers must accept that universal data solutions don’t exist, as every dataset contains flaws and limitations that require careful evaluation rather than accepting vendor claims at face value. “The uncomfortable ... read more

American consumers are losing billions to what can only be described as professionally engineered inconvenience. ... read more

The 4th Circuit rejected Virginia's request to allow enforcement of a law requiring social platforms to verify users' ages and prohibit minors under 16 from accessing social media for more than one hour a day ... read more

Publishers are getting real about the declines in traffic from search and social media. Some pubs are maximizing revenue per session (RPS) to get the most out of the traffic that still comes to their ... read more

I’m not a major LLM user, in general, though I often put some generic shopping prompts through the major systems (ChatGPT, Gemini and Claude, namely) to see what comes out the other side. Mostly it ... read more

Meta says it will appeal a pair of verdicts in New Mexico and California that awarded plaintiffs hundreds of millions of dollars, Fox Business reports. "We think we have strong grounds on appeal on a number ... read more

Scam artists are targeting consumers with fraudulent investment schemes across Meta platforms, New York Attorney General Letitia James warned in an investor alert, Lohud reports. Scammers are using deceptive ads and “deepfake” technology on Facebook, Instagram ... read more

Economist writers will no longer toil in anonymity, The New York Times  reports. The UK title will this summer start to roll out Economist Play, a feature of its mobile app, that will present shows hosted by ... read more

The shift from a heavy focus on retail to service firms, new businesses and digitally fluent marketers has made harder for local media companies to close advertising deals, says Gordon Borrell, CEO of Borrell Associates, Editor And Publisher reports. ... read more

Hearst is stitching together its far‑flung news properties into a single programmatic marketplace to make buying local news simpler and to shore up its business as the ad market shifts. With the Hearst News ad ... read more

The news, first reported Sunday by 'The Wall Street Journal,' comes months after Omnicom and Interpublic agreed to "ideological" media-buying restrictions to gain FTC approval of their merger. ... read more

Amanda Forrester, svp, marketing and communications, OpenX Artificial intelligence is pushing marketing to the center of business, making it the operating system for growth. Marketing now determines how a company is discovered, interpreted and trusted ... read more

IMDb's Box Office Mojo shows the U.S./Canada movie theater business at $2.18 billion from January-April 13, almost 20% higher vs. 2025 and 2024 and higher than 2023's take ($2.14 billion). ... read more

AI is only as good as the data that fuels it. In advertising, however, that foundation is often flawed. The industry talks a lot about targeting and measurement, but it rarely confronts the fidelity of ... read more

TiVo Ads President Matt Milne believes the scale and engagement of the company's footprint remains largely unreachable via traditional CTV media buys, and that deterministic viewership data across screens helps brands find audiences they were ... read more

It is rarer than it used to be, but some network TV shows still get canceled after one or two seasons. ... read more

The premise is that consumers are tired of hearing direct, "corporate"-sounding ads and increasingly prefer "influencer" messages offering a more personal approach with real or perceived "trust." ... read more

Connected TV demand is strong, budgets are growing and premium inventory continues to command attention. Yet, for publishers, the growth of CTV has complicated how deals get done. That’s because CTV never fit cleanly into ... read more

Connected TV demand is strong, budgets are growing and premium inventory continues to command attention. Yet, for publishers, the growth of CTV has complicated how deals get done. That’s because CTV never fit cleanly into ... read more

ChatGPT’s ads manager leaves something to be desired; beware booking vacations via search ad; and YouTube is jacking up its premium prices again. The post OpenAI’s Big Ambitions; Tricks Of The Trade appeared first on ... read more

Come hell or high water, marketers plan to be at this year’s Cannes Lions International Festival of Creativity. Despite ongoing global political tensions, execs justify the trip to the South of France as the cost ... read more

This is a story of two inter-related events, one past and one coming up: the NewFronts and the upfront marketplace. With the former, more than a dozen major digital and social players made their pitch ... read more

After years of planning, marketers at major brands are finally ready to kick off their World Cup ad campaigns. Meanwhile, media agency experts are keeping their eyes peeled for a potentially volatile scatter market.  Anchoring ... read more

A third-party scraper economy is emerging beneath the big AI companies, making it harder than ever for publishers to know who is taking their content, let alone stop them. “What’s changed is the separation of ... read more