For all the advancements in programmatic ad tech, buyers’ expectations haven’t changed much: They still want a single, coherent view of reach and performance.  But for publishers, the operational reality is messy, with inventory spanning ... read more

By now, most ad tech professionals should be familiar with California’s data broker registration requirements under the Delete Act.  Any entity that is a “business,” as defined by the California Consumer Privacy Act (CCPA), and ... read more

The Trade Desk is getting agentic; OpenAI pivots its ads business; and the line between SSPs and DSPs keeps on blurring. The post Agents Play Nice, Ad Tech Does Not; The Cool Kids Click ... read more

This week’s Future of TV Briefing looks at the Coalition for Innovative Media Measurement’s Identity Infrastructure 2.0 proposal that aims to address TV and streaming’s fractured identity picture — but at what cost to people’s ... read more

The Financial Times is rolling out “The Story of Money,” a history‑of‑finance series produced natively as a vodcast on YouTube and a podcast on major audio platforms. By pairing star journalists with a narrow, subject‑specific ... read more

The creator economy’s massive growth has led to a rise in IRL creator events as brands look for more ways to reach their large, hyper-engaged fanbases. But these events are no longer just brand activations; ... read more

Surprisingly early in the era of AI’s influence on the creative process, a problem is arising: sameness and homogeneity. Besides not using AI to help, are there other workarounds? Marketing strategists are now habitual users ... read more

Adobe has introduced AI agents to help corporate customers automate digital marketing and ad strategies, and on Tuesday revealed a partnership with Dick's Sporting Goods aimed at changing how the sports retailer connects with customers. ... read more

Microsoft will expand query matching and personalize ads across Copilot, Bing and other platforms, and launch new ad formats that surface key selling points directly within AI conversations. ... read more

The FTC says its recent antitrust settlements with Dentsu, Publicis and WPP "resolved the issues" that led to its demand for information from Media Matters. ... read more

NEW YORK — Commerce media is booming so fast it may soon need its own zoning permit. Caroline Giegerich, vice president of artificial intelligence at IAB, said the sector is expected to reach $105 billion ... read more

NEW YORK — Most everyone loves to binge their favorite programs on CTV. But streaming services’ vast content libraries also create decision fatigue that has consumers often pining linear television’s simplicity. Such analog wishes may ... read more

YouTube is expanding its automated likeness detection initiative from a small group of journalists and civic leaders to entertainment industry accounts, including talent agencies, management companies, and the celebrities they represent. ... read more

"Meta has knowingly taken steps and adopted policies that pad its bottom line at the expense of its users' safety and well-being," the Consumer Federation of America alleges in a complaint filed Tuesday in Washington, ... read more

The Future Leader Awards, presented by Digiday, Glossy and Modern Retail, recognize the next generation of leaders making a significant impact in their industry, with 10 years of experience or less.  This year’s finalists represent ... read more

Karim Rayes, Chief Product Officer, Nexxen Last month’s NewFronts made one thing unmistakable: CTV has moved decisively into its performance era. The industry conversation is no longer centered on reach alone, but on results — ... read more

Three years after the client-side began benchmarking programmatic transparency, the IAB Tech Lab is jumping in with a new supply- and agency-side council. ... read more

In a world where the media is telling us to expect something bigger, better and more exciting, real life will never live up to our expectations. ... read more

IAB Tech Lab has created a new industry body designed to bring together media buyers, media owners, and ad-tech platforms to improve transparency and governance across digital advertising. ... read more

IAB Tech Lab has created a new industry body designed to bring together media buyers, media owners, and ad-tech platforms to improve transparency and governance across digital advertising. ... read more

If you want to get to the future, you may have to let go of the past. But companies that have operated the same way for 30 or 40 years are finding those very practices ... read more

It celebrates an industry luminary who has driven positive and lasting change throughout their career. ... read more

The platform that can figure out how to prove AI chatbots can drive an outcome will unlock a budget category that doesn’t exist yet. OpenAI just took big steps toward that threshold: turning on cost-per-click ... read more

Partnerize has developed an an industry-wide standard to measure AI search performance and compensate publishers accordingly. The post Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age appeared first ... read more

The remote control used to be simple – flip through channels, land somewhere, stay a while. Now the act of watching television has become its own kind of labor – but that complexity, one executive ... read more

Rumble, a video-sharing platform positioned as a free speech alternative, reported revenue of $27.07 million, down 10.5% YoY, Stock Story reports. This occurs as the six digital media and content platforms tracked by Stock Story ... read more

Conversations about programmatic transparency are the industry’s equivalent of politics at Thanksgiving: Everyone agrees it matters, there’s disagreement on the details, and somebody usually storms off in a huff. Now, IAB Tech Lab is trying ... read more

Artificial intelligence (AI) deepfakes are infiltrating social feeds, according to a survey by the cybersecurity company McAfee, Investigate TV reports. Scammers have found ways to steal the sound, tone and inflection of individuals and are ... read more

Kash Patel, the director of the Federal Bureau of Investigations, has filed a $250 million defamation lawsuit against "The Atlantic," claiming an article titled ”The FBI Director is MIA,” contained false and defamatory statements published ... read more

In the rush to scale globally, US brands are often content with “accidental attention.” But attention isn’t a lottery; it’s a strategy that requires a deep familiarity with context in real time. Let’s say a ... read more

On the back of YouTube's NFL Sunday Ticket package of out-of-market games, it is angling to grab five exclusive NFL regular-season games, according to reports. ... read more

I have written a number of times that much of the dramatic TV landscape today can be described as the saddest place on Earth. ... read more

Debra Aho Williamson will be keynoting AdExchanger’s Programmatic AI event, taking place in Las Vegas from May 18-20. Click here to learn more and get your ticket. AdExchanger readers get $200 off when they use ... read more

Age Of Conquest Search industry consultant and content creator Glenn Gabe kickstarted a discussion, amplified by Search Engine Roundtable, of how, if and when we will see AI search engines incorporate ad conquesting tactics. Conquesting ... read more

Subscribe: Apple Podcasts • Spotify OpenAI’s ad playbook may leave some marketers with whiplash given its pacing. In the last month, the platform has struck deals with ad tech partners like Criteo and Smartly, hired ... read more

This story was originally published on sister site, Modern Retail. David’s Bridal, the largest bridal retailer in the U.S., is investing more heavily in creators as part of a broader push to modernize the business. ... read more

Related Insights Marketing on Platforms A closer look at OpenAI’s ads manager – and how much work it still needs Read More Faced with the ever-increasing incursion of LLMs, ... read more

This is an excerpt from our Digiday+ Research report “The marketer’s guide to AI applications, agentic AI, AI search and GEO/AEO in 2026,” which explores how marketers are navigating the opportunities and challenges AI brings ... read more

"UNAIDS Brazil inserts the message of protection into a context where sexuality is already discussed openly," said the group. ... read more

Ternus has an extensive background in engineering, which suggests Apple will focus on innovations across hardware that advertisers also rely on to reach consumers. ... read more

Ternus has an extensive background in engineering, which suggests Apple will focus on innovations across hardware that advertisers also rely on to reach consumers. ... read more

Meta is planning to cut 10% of its global workforce due to increased investment in AI technologies toward the end of May, according to a recent report by Reuters. ... read more

Google has again begun experimenting with video in search results, which follows its strategy to give users a more immersive and visual format in location-based ads. ... read more

Google has again begun experimenting with video in search results, which follows its strategy to give users a more immersive and visual format in location-based ads. ... read more

A federal judge on Monday blocked enforcement of an Arkansas law that would prohibit social platforms from engaging in practices that could cause compulsive use by minors under 16. ... read more

A federal judge on Monday blocked enforcement of an Arkansas law that would prohibit social platforms from engaging in practices that could cause compulsive use by minors under 16. ... read more

TikTok is onboarding enhanced third-party safety, suitability and measurement oversight - including Zefr, which is extending its services to TikTok's newest ad environments. ... read more

NEW YORK – Retail media has spent the past few years being treated like advertising’s golden child. Money poured in, decks multiplied and everyone claimed miraculous returns. Now comes the less glamorous phase: proving it. ... read more

NEW YORK — Physical shopping experiences are far from dead for younger consumers, despite the view that Gen Z lives are primarily lived within the confines of TikTok. That realization is reshaping how brands think ... read more

Nothing says seamless user experience like asking AI where to watch a playoff game, then immediately Googling whether the AI is hallucinating again. ... read more

Kreisau Group, which developed the app EyesUp, and Kassandra Rosado, who created the Facebook group "ICE Sightings -- Chicagoland," will likely prove the Trump administration violated the 1st Amendment, a federal judge ruled. ... read more

Legacy TV network-based media companies continue to use their network-owned ad time to promote their still-young streaming platforms - with $221.5 million in media value vs. $203.1 million a year ago. ... read more

Two TED sessions made this "truth" clear: Today, truth is harder to define, harder to agree on, and harder to maintain as a shared construct. ... read more

The just-published report -- the first in a planned series of ongoing studies -- also finds there is no rule of thumb for effective frequency. "It depends," says Chief Intelligence Officer Joanna O'Connell. ... read more

TransPerfect has acquired Studio Emme SpA, an audiovisual post-production and dubbing facility based in Rome, Pulse2 reports. Studio Emme will operate as part of TransPerfect Media. The purchase will add to TransPerfect’s network of studios ... read more

Nexstar plans to appeal a federal judge’s ruling temporarily blocking its $3.54 billion deal to acquire rival Tegna, CNBC reports. Chief U.S. District Judge Troy Nunley says a challenge to the deal is likely to ... read more

Predictive betting sites should not be mistaken for news or News.2.0, USA Today argues in an opinion piece. News is the record of things that have happened, it does not predict the future. Blurring the ... read more

Magnite has formed a partnership with AMC Global Media to bring to bring the broadcaster’s linear television inventory into programmatic buying, PPC Land reports. The announcement, which arrives at the opening of the 2026-27 upfront ... read more

WPP Media has been appointed integrated media agency for KFC Singapore and Pizza Hut Singapore, following a competitive pitch.    The agency’s remit includes media strategy, planning, and buying for both brands across the market.  ... read more

The death of Sid Krofft on April 10 revived memories of a very different era in kids' TV. ... read more

The ARF this morning announced CBIZ Talent Solutions has been retained to find a successor for CEO Scott McDonald. The search follows one launched last week to replace ANA CEO Bob Liodice. ... read more

AI agents have driven 88% of organic search traffic volume April - up about 150% vs. the prior month. The tech continues to change consumer behavior and the underlying infrastructure. ... read more

A Paramount-WBD combo would seem to carry more clout with advertisers starting later this year if the deal is completed by the fall. ... read more

Agentic commerce company Envive builds on-site agents for brands like footwear company Clove, painting a clearer picture of what their customers are looking for. The post Brand-Trained Agents Can Give Marketers A Fuller View Of ... read more

If you want to see a privacy lawyer who works in ad tech roll their eyes and heave a deep sigh, then speak aloud this acronym: “CIPA.” The California Invasion of Privacy Act, or CIPA, ... read more

With everything else going on in 2026, at least we don’t have Google’s “Privacy Sandbox” to worry about. The high-profile project is over. Or is it?  Not quite. Now, instead of one browser introducing its ... read more

OpenAI’s push into advertising exposes a familiar economic tension. Plus: Social mixers teach people how to protect their data from Big Tech. The post Prompt For More Ads; Who Advertises The Advertisers? appeared first on ... read more

I know I’ve harped on the uncertain economic conditions so far in 2026 quite a bit. (It could have to do with the fact that I looked at my 401K and saw it’s performing at ... read more

The club soccer season hasn’t yet ended, but advertisers already are looking beyond the Champions League and towards the FIFA World Cup. Carmaker Hyundai, for example, is “ramping up” to the soccer tournament with experiential ... read more

Hopping between streaming services and TV networks to follow your favorite team’s ups and downs has become an inconvenient and expensive fact of modern life.  Fans wanting to follow along their team’s progress throughout the ... read more

The Mail still plays in the big-numbers league. But inside the newsroom, the dials are quietly being reset. Page views, once the dominant metric on every dashboard, are being pushed aside in favor of time ... read more

Agentic commerce has moved from hype to reality — at least that’s the bet Mondelez seems to be placing. The idea that AI bots will shop on behalf of humans isn’t something out of a ... read more

Between the war in the Middle East’s potential impact on ad spending and the rapid integration of AI tools across workflows, agencies have a lot on their minds in 2026.Overall, agencies’ top concerns this year ... read more

The connected television advertising market is bifurcating between the abundant dreams of programmatic and the reality of scarce, premium content. The industry may be finding itself in a hybrid model where tentpole events like the ... read more

NEW YORK — Connected TV and commerce have become inseparably linked as streaming platforms increasingly partner with retailers and closed-loop attribution systems enable direct measurement of advertising’s impact on purchase behavior. “You don’t really talk ... read more

As Beet.TV marks 20 years of chronicling the media business, Bill Koenigsberg, founder and CEO of Horizon Media, used the milestone to deliver a pointed message to Madison Avenue: swagger is cheap, culture compounds. From ... read more

Transparency is a hallmark of good tax policy; opacity is its enemy. ... read more

Citing its recent settlements with Dentsu, Publicis and WPP over alleged ad boycotts, the FTC has dropped its demand that NewsGuard turn over a host of data -- including information about subscribers. ... read more

Cloudflare adds service to its Email Routing, and moves Email Service from private to public beta. ... read more

Overall, Threads' upcoming web layout is more detailed than its current appearance, with written labels under the left-side navigation options, including the For You feed, the New thread composition tab, Search, Notifications, and Profile. ... read more

The state Small Business Chamber of Commerce plans to argue that "excessive" social media use by young employees affects the quality of their work. ... read more

The most common violations were abusing the ad network, misrepresentation, sexual content, personalization violations, and dating and companionship ads. ... read more

The venerable brand of rolling papers is greeting the upcoming 4/20 "pot holiday" by sponsoring music-centered festivals in six states this weekend. ... read more

A jolting 95% of businesses haven't seen ROI from their internal AI projects. ... read more

The snack brand hopes its Disney tie-in will enchant hungry young fans -- and close an awareness gap. ... read more

The case has evolved into a bit of a masterclass on unintended consequences. ... read more

OpenAI will compete for performance ad budgets as it readies a conversion tracking pixel for ChatGPT ads. The company began testing ads in February. ... read more

With RFPs in flux, diverse-owned media companies are finding ways to use their data to improve reach. Plus: Why we’re in retail media’s “potty-training” phase. The post Reaching For More Reach appeared first on AdExchanger. ... read more

In the U.S, industry estimates for Roku streaming devices (set-top box and smart TV OS) are at a 55% market share with Amazon Fire TV, next best at 35%. ... read more

"We are deeply grateful for his contributions and look forward to building on the strong foundation he has created," ANA Chair Dean Aragon said in a statement, announcing a "comprehensive search for his successor." ... read more

Coverage of LIV Golf League golf in Mexico City went black on the Fox Sports app and YouTube for more than 100 minutes on Thursday, Golf Digest reports. This followed false reports of the league’s demise. The ... read more

The App Store and Google Play Store “are helping users to find apps that create deepfake nude images of women,” according to The Tech Transparency Project, 9to5 Mac reports. Nearly 40% of the top 10 ... read more

Sixty percent of all Netflix's subscriber gains in Q1 came from its ad-supported option, now priced at $8.99 in the U.S. ... read more

Stagwell, which has been expanding its portfolio of owned-media properties, named publishing vets David Olesnevich and Drew Schutte chief growth officer and chief revenue officer, respectively. ... read more

NOTUS, a Washington political news website, will be relaunched as "The Star" during the first week of June, according to Tim Grieve, editor in chief, The New York Times reports. The site has plans to ... read more

Vox Media is selling itself in pieces, Awful Announcing reports, sourcing Dylan Byers at Puck. Vox CEO Jim Bankoff is now expected to approve several deals, covering the Vox Media Podcast Network, New York Magazine and digital brands including The Verge, ... read more

The health of a cat's rear end is a recurring theme of the new animated series "Kevin," created by Aubrey Plaza. ... read more

Apple is moving to bring advertising to Apple Maps. The largest source of ad revenue now comes from app developers buying advertising on the App Store. ... read more

Platforms using talent to corroborate sales pitches is nothing new – the TV upfronts have always included publishers peacocking their talent to impress buyers. But YouTube arguably juggles an additional obligation to act in accordance ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: ‘But, But… You Need A Licensing Deal!’ appeared first on AdExchanger. ... read more