Advertising Perspectives
Marketing and ad tech, in perspective.
Our analysis of marketing and advertising technology, alongside a live feed of the stories moving the industry, and a searchable archive of over 100,000 articles.
From the blog
- The Cookie That Wouldn’t DieIn 2024, one in every 25 ad tech stories we collected was about the death of the third-party cookie. A year later almost nobody was writing about it. The cookie didn’t die. The story did.
More from the blog
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Retail Media’s Decade: From Footnote to the Third Wave of Digital Advertising
In 2017, retail media barely registered in the trade press. By 2024 it was one of the biggest stories in advertising, and by 2025…
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Header Bidding Was the Last Revolution Publishers Won
In 2017, header bidding was the most talked-about technology in ad tech. Within a few years it had nearly vanished from the headlines. It…
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Agentic Advertising: What Happens When AI Agents Buy, Sell and Shop?
In 2024 our archive had six stories about AI agents. In 2025 it had 127. Under the hype there’s a real shift: software that…
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Walled Gardens: The Decade-Long Argument That Never Ended
In 2017 the question was whether anyone could break the Google-Facebook duopoly. A decade later the walls are still up, and there are a…
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Chatbots, Blockchain, the Metaverse, AI Agents: A Decade of Ad Tech Hype, Measured
Every few years, advertising finds a new technology it can’t stop talking about. We counted the headlines. The curves look almost identical, and so…
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How Dynamic Ad Insertion Works, Revisited: What Changed When Streaming Became Television
In 2018 we wrote an explainer on dynamic ad insertion. The plumbing we described held up. What changed is the scale it now runs…
- In OpenAI’s Ad Business, Advertisers Come Third
- Amid a difficult transitional year, The Trade Desk posts a rare quarterly revenue decline
- The case for and against AI token capping
The Feed
- TikTok Shop Tests Membership Program With U.S. Consumers
- The Trade Desk’s Zoë Mann: Publishers Find New Leverage as Outcomes Beat Cheap Reach
- Cover Story: Variety's 'Skydance Succession'
- 'Truth' Gets A Lot Less Social
- Navigating CTV Oversupply: How Publishers Can Protect Yield Without Compromising Quality
- Adtech’s Awards Racket, AI Disruption, Logo vs. FOMO: LUMA Partners’ Terry Kawaja
- New Coalition Pushes Fossil-Fuel Marketing Restrictions At COP31
- Broadcasters Build Communities Around Their Content, but Third-Parties are Monetising Them
- Home Screen Headaches: Navigating CTV’s New Wave of Supply
- Maybelline updates ‘Maybe’ tagline as beauty perceptions evolve
- Databricks’ new AI agent tells CEO Ali Ghodsi the unvarnished truth
- Built to adapt: Why composable martech is becoming the new standard
- Beyond search and social: How to scale with performance TV
- Carnival gamifies cruise experience via interactive Twitch livestream
- Competitive Headwinds Keep Coming For The Trade Desk