New York, NY — Friday, March 20, 2026 — AdExchanger has renewed its partnership with the US chapter of The Women in Programmatic Network (TWIPN) for 2026, expanding collaboration across its flagship industry gatherings and ... read more

In a matter of weeks, the only perceived economic bright spot for American voters - gas prices - has gone from not-so-bad to not-so-good, finds Ipsos' tracking team. ... read more

The trial will focus on allegations that Bollore provided discounted communications services via Havas to two African country presidential contenders (both won) in exchange for contracts to run shipping port concessions. ... read more

Radio is the most trusted medium, with 85% of Americans finding it trustworthy or very much so, Radio Ink reports based on Katz Radio Group’s 2026 Media Trust Study. It is followed by newspapers (77%), ... read more

Traffic is plummeting for seemingly resilient publications, including Digital Trends (97%) and The Verge (-85%). But traffic decline doesn’t necessarily mean business decline, Fast Company writes. The Verge, an early questioner of AI’s impact on content, is pursuing a four-point strategy that includes a ... read more

There are lawsuits from eight state governments with antitrust concerns, as well as legal filings from Newsmax, DirecTV and the Communications Workers of America, among other lawsuits. ... read more

If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed (PG) and buying direct, also referred to as direct IO (DIO). Both are effective in different ways, but each ... read more

People who linger longer with chatbots reported higher loneliness, less interaction with actual humans and more signs of emotional dependence. ... read more

A report from SponsorUnited says that in 2025, women's sports leagues including the WNBA, NWSL, WTA, and LPGA had a combined 5,372 sponsorship deals --- three-and-a-half times the growth rate of men's sports leagues and ... read more

Fox's plan to tee up a three-part, six-hour Bible-based miniseries could be seen as an experiment aimed at determining if there is an audience for religious storytelling in prime time. ... read more

America's Test Kitchen introduced direct and programmatic buying for its free ad-supported TV channels – marking the first time it’s selling ad inventory as a standalone package. The post America’s Test Kitchen Puts Direct And ... read more

Principal-based buying is on the rise, and it’s causing conflict between agencies and ad tech partners. Plus: What are sell-side agents, and how could they help publishers? The post The Media Spend Skim appeared first ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Overfrequency appeared first on AdExchanger. ... read more

Publishers’ Porky Pages News publishers overloading their sites with ads, plus the ever-growing technical requirements for running ad auctions, have given rise to a new online phenomenon: the 49MB web page. To put that bloat ... read more

This article was first published by Digiday sibling Modern Retail. Livestreaming is more than just a social media strategy for the husband-and-wife team behind the eight-figure luxury handbag and accessories brand Parker Thatch. It’s also ... read more

This story was first published by Digiday sibling Glossy On Wednesday, Macy’s, Inc. posted its fourth-quarter and full-year results for 2025. The department store giant and owner of Bloomingdale’s and Bluemercury reported a 1.5% growth ... read more

Agencies have spent years betting that proprietary AI platforms would set them apart. A Gartner note published last week put a deadline on how long that bet has to pay off. WPP developed WPP Open ... read more

Costco has introduced what it calls personalized “digital end caps” in an upgrade to Costco Velocity, its retail media network, Supermarket News reports. The platform, which is powered by Moloco’s commerce media technology, uses machine learning trained ... read more

Layoffs in the entertainment industry are continuing this year after an avalanche of job cuts in 2025, Deadline reports. Among the more recent ones are a 3% staff reduction at William Morris Endeavor announced the day after ... read more

A group of investors filed suit against the Trade Desk last year, alleging violations of securities laws related to the company's AI-driven programmatic ad-buying platform Kokai. ... read more

Perplexity launched its browser app Comet for iOS with Google as the default search engine and medical and health search features that will gain support and feedback from a newly formed Perplexity Health Advisory Board. ... read more

TikTok and Tubi have announced a "Creatorverse Incubator" partnership designed to promote original shows made by TikTok creators on the free streaming service. ... read more

The legal clash, dating back almost a year, centered on how home listings can be marketed online. ... read more

Journalists have plenty on their minds - but they like their jobs and are confident in their career prospects, Muck Rack reports. ... read more

Today the ad industry as we know it has entered its "spiders in a jar" phase, when, like spiders, they kill each other until there is only one left. ... read more

"If I tell a friend she can stay at my house and treat it as her own, I would be upset if she went through my underwear drawer, because her actions exceeded the scope of ... read more

The research and trial are a sustainability initiative that can significantly impact how the companies market their environmental efforts and services and which airlines ad industry execs use to travel and support brands. ... read more

Meta plans to deploy more advanced AI systems across its family of apps that will reduce the tech giant's reliance on third-party vendors for content moderation. ... read more

The law "would impoverish public discourse by interfering with the ability of journalists to gather and publish information online," the Reporters Committee for Freedom of the Press argues in a proposed friend-of-the-court brief filed Wednesday ... read more

The law "would impoverish public discourse by interfering with the ability of journalists to gather and publish information online," the Reporters Committee for Freedom of the Press argues in a proposed friend-of-the-court brief filed Wednesday ... read more

"While TTD certainly has questions to answer regarding its supply path and fee structure, we suspect this is also a case of the holding company deflecting accountability," Denford wrote in a client note on the ... read more

Robinhood has begun beta-testing a social-media platform designed for users interested in making in-feed trades, following leading investors and staying up to date on the markets. ... read more

As industry conversation focuses on whether AI will actually run media buying, this real example will give advertisers and media buyers a glimpse into how it works. ... read more

Incoming CEO Josh D'Amaro said Disney+ would essentially be a "portal" for Disney's entire ecosystem, aligning the "One Disney" philosophy with the goal to create a direct line between new digital experiences and physical experiences ... read more

"As Nielsen continues to evolve its local TV measurement strategy to prioritize Big Data integrated with a representative panel, we are updating our operational workflows to reflect the primary measurement drivers," Nielsen said, calling over-the-air ... read more

Following up on its 2024 benchmark study on principal media buying, the Association of National Advertisers has released a new one showing the practice has become far more prevalent among big advertisers. ... read more

X suffered an outage on Wednesday, going down just before noon, the New York Post reports. Data from Downtector indicates that complaints spiked in just a few minutes, with tens of thousands of reports coming in. X users ... read more

Marketers are projected to have invested nearly $400 billion in US media in 2025, based on estimates from MAGNA and eMarketer. About half of that will go toward finding new customers. Yet, as marketing investment grows, clarity on ... read more

New CEO Josh D'Amaro may need to revisit the idea of selling/spinning off Disney's cable TV networks - including ESPN. ... read more

Using machine learning to automate and optimize ads is familiar to publishers. For years, this tech has helped publishers tune floors and serve the best ads behind the scenes. Now, publishers are exploring automation and ... read more

For years, “inventory cleanup” (or “rationalization”) meant one thing: curating the domain list. Whitelists, blacklists, inclusion lists, MFA lists, premium lists, “approved publisher” lists. The industry uses them to reduce risk, improve quality and create ... read more

Marketers debate whether to build or buy their tools; Meta is shutting down the VR version of Horizon Worlds; and influencer marketing strives for authenticity. The post To Buy Or Build Your Bot; No Horizon ... read more

Earned media used to mean landing a headline in a major news publication. Now, it’s more likely a mention from a TikTok news explainer or creator-led podcast. As audiences increasingly turn to social media for ... read more

This week’s Media Briefing covers what to expect from Digiday’s Publishing Summit in Vail, Colo., next week, with publishers strategizing for the AI era and revealing their biggest hurdles in developing creator networks. BuzzFeed’s ... read more

This article was first published by Digiday sibling Modern Retail. Consumer brands and retailers aren’t sitting on the sidelines this March Madness. Companies across sectors, from footwear to personal care, are racing to sign college ... read more

Cloudflare is pushing to create a market for licensed AI content, offering a compliant crawler aimed at giving publishers more control and reducing inefficient site crawls — even as some question the irony of the ... read more

DIRECTV is losing its long-time role distributing NFL Sunday Ticket to bars, restaurants, and other businesses as the NFL shifts to a streaming-only model via EverPass Media, according to Cord Cutters News. Years earlier, the NFL shifted residential ... read more

As part of that push, the company has produced (with Religion of Sports) a new docuseries timed to the NCAA basketball tournament called "Miles That Matter." ... read more

Publishers that mail their products could be hurt by rate increases or an inability to deliver. ... read more

Research led Prescient AI to develop and launch new marketing mix models intended to fix the problem of overspending on budgets and misattribution in traditional models. ... read more

Senator Ron Wyden on Wednesday reiterated his call for a new federal privacy law after Federal Bureau of Investigation Director Kash Patel testified at a hearing that the agency purchases "commercially available" data. ... read more

To persuade more creators to focus on Facebook, the platform announced a "Creator Fast Track" program designed to help creators grow their audience and increase monetization from short-form videos. ... read more

AI agents are now becoming central to marketing workflows. These agents are designed to handle manual, repetitive and time-consuming work, executing tasks inside systems like CRMs, analytics environments and marketing automation tools. However, agentic AI ... read more

Rewatching the movie "Air," I saw a lesson in how our business will always require real people to make it work. ... read more

"Under Virginia's logic, it could restrict minors from spending more than one hour a day playing alluring video games on Xbox Live," NetChoice tells the 4th Circuit. ... read more

"Under Virginia's logic, it could restrict minors from spending more than one hour a day playing alluring video games on Xbox Live," NetChoice tells the 4th Circuit. ... read more

About 38% of Americans say they have already completed a purchase directly inside ChatGPT. ... read more

Publicis has urged clients to stop using The Trade Desk, saying it failed audit, charges hidden fees and more. TTD has strongly denied the claims. ... read more

SAN JUAN, Puerto Rico — In an industry obsessed with signals, identity graphs and whatever acronym dropped this morning, Lauren Griewski has a simpler thesis. “Trust is always going to be the most important currency ... read more

SAN JUAN, Puerto Rico — Live engagement signals that capture actual audience presence and activity provide superior value compared to modeled data that becomes stale over weeks of appending and processing. “The beautiful thing about ... read more

When one hears “agent” these days, one automatically thinks “AI” – but that’s not what this story is about. This is a story about how agencies are losing what makes them agents – as in, putting ... read more

A global corporate archival organization founded in 1979 has created a niche using AI to help marketers and advertisers access historic information about their brands and companies. The platform can pull data and photos from ... read more

The acquisition aids brands and agencies in media planning. ... read more

Disney benefited from the awards show, with major promotional time for many in-house brands. In terms of viewing, "The 98th Academy Awards" had the lowest result for the Academy Awards show since 2022. Last year's ... read more

Billionaire media owner Robert Allbritton plans to double the staff of his digital news publication Notus (News of the United States) by the end of this year, a decision precipitated by the layoffs at The Washington ... read more

California Governor Gavin Newsom has lashed out at Brendan Carr for his call to broadcast networks to “correct course” in reporting on the war in Iran, saying “That cannot happen in America,” WMFD reports. Newsom ... read more

Audience preferences are constantly evolving. So why not ads that evolve in real time, too? No, really. Media agency Multiply claims to have “self-learning ads” and proprietary AI software that tracks real-time signals to understand ... read more

Insurgent brands accounted for 36% of aggregate growth across all categories, which seems pretty impressive given that they only comprise an aggregate share of less than 2%. ... read more

Larry David's new, upcoming comedy series now has a June premiere date and a promo on YouTube. ... read more

The BBC is about much more than news.  But it isn’t always easy for marketers to find audience connections across a content mix that includes hard-hitting global news coverage, tentpole TV series like “Planet Earth” ... read more

For senior leaders, marketing performance has rarely looked more measurable. Dashboards are cleaner, efficiency metrics are stable and optimization systems promise continuous improvement at scale. Yet many organizations are encountering a paradox: Performance appears strong, ... read more

Public Spat Ruh-roh.  The programmatic power couple Publicis and The Trade Desk are on the rocks, according to Adweek. Per a leaked memo Publicis sent to some clients, an independent auditor – FirmDecisions, owned by ... read more

The fast pace of trends and the maturing creator economy have created bottlenecks for brand deals. Creator commerce platform LTK wants to solve that problem by allowing brands to launch flat-fee campaigns that creators can ... read more

Meta advertisers have had a week to sit with the news that they’ll be picking up the tab for the digital service tax on the platform. So far the reaction has been unease.  Before digging ... read more

Some creators said they have a renewed belief in controlling what products they choose to recommend their followers in the aftermath of Instagram’s Shop the Look rollout — which automatically added product tags and shopping ... read more

This story was originally published on sister site, Modern Retail. Grocers and C-stores are turning to digital alcohol rebates to try to boost alcohol sales and digital engagement. In recent months, a flood of retailers ... read more

This week’s Future of TV Briefing looks at Netflix’s single- and multi-year deals with advertisers that extend beyond the scope of traditional upfront commitments. Upfront+ Nielsen’s new math, NFL’s Thanksgiving expansion and more ... read more

Called "Toxic Accounts," the report analyzed 1,859 ads, press releases and social media campaigns between 2020 and 2024 to document the purported shift in strategy. ... read more

Major agency networks like WPP and Dentsu stepped back from The Trade Desk’s OpenPath some weeks ago due to concerns about cost transparency, e4m reports. This is now seen as part of “a broader churn” ... read more

Google is preparing to transition to AI agents that leave the building, meaning the shift from using AI as one-purpose tools and multi-agent systems within an enterprise, to multi-agent systems that span across multiple enterprises. ... read more

FIFA has added YouTube as second "Preferred Platform" partner to spotlight premium content across social media and streaming during the upcoming 2026 World Cup. ... read more

BuzzFeed is launching "Branch Office," an initiative made up of AI-powered mobile apps designed to connect people and offset the buildup of AI "slop" content, while potentially saving the media company from imminent bankruptcy. ... read more

Amit Patel had been a longtime user of MyFitnessPal, a health and nutrition tracking app, before joining a year ago as CRO. One of the reasons he joined, Patel told AdExchanger, is that he felt ... read more

Microsoft made several announcements on Tuesday around reorganizing Copilot teams that work on different versions of its AI products, "doubling down" on superintelligence. ... read more

When you live in a place where the weather can kill you, you'd better be able to count on the people who live next door to you. ... read more

A federal appellate panel has granted Perplexity's emergency petition to lift an injunction that would have banned the artificial intelligence company's shopping agent, Comet, from Amazon. ... read more

Last-click isn’t dead yet, but Smartly is making moves like it knows how this movie ends. On Tuesday, Smartly announced that it signed a letter of intent to acquire INCRMNTAL, an incrementality measurement startup founded ... read more

SAN JUAN, Puerto Rico — Connected TV attention measurement must focus on actual viewing behavior rather than traditional viewability metrics designed for desktop environments, since ad appearance on living room screens doesn’t guarantee engagement. “Defining ... read more

SAN JUAN, Puerto Rico – Consumers are spilling their deepest secrets and most specific needs to artificial intelligence platforms. To some, that is creating a goldmine of raw commercial intent previously unseen in traditional search ... read more

With a nearly 12% jump in sales, the retailer is expanding its social commerce strategy. ... read more

This is what happened when a North African on-demand daily services company that offers payments, ride-hailing, food and grocery delivery, entered a rapid-acquisition phase this month, acquiring a programmatic and trading desk technology company, as ... read more

The NFL has a pricing hike option with CBS and other TV/streaming partners. It could strike similar deal increases - which are all in the midst of 11-year deals that started in the 2023 NFL ... read more

According to the group's analysis, momentum accelerated in the fourth quarter, with revenue increasing 4.8% versus the prior year period. ... read more

Events, partnerships and content services now make up a significant portion of publisher revenue. ... read more

PVC Fence Wholesaler gave up its right to sue in federal court by accepting Google's terms of service, a federal judge ruled Monday. ... read more

She succeeds George Manas, who has shifted to the new role of Omnicom Chief Growth Officer. ... read more

NBCU is the first major movie/TV company to abandon the business of offering "first-run" syndicated scripted and unscripted programming. ... read more

KC Global Media Distribution has acquired global rights to Eat With Xiami, a culinary travel series streaming on China’s Bilibili platform, The Hollywood Reporter reports. The series features 11 22-minute episodes on Chinese cuisine, and will ... read more

The Ellison family’s growing media empire is being publicly celebrated by President Donald Trump and Defense Secretary Pete Hegseth as the administration reviews Paramount Skydance’s deal to buy Warner Bros. Discovery, including CNN, The Washington Post reports. “The Ellison ... read more

Meta is accelerating its shift of in-stream advertising labels from “Sponsored to Ad,” Social Media Today reports. Instagram has already changed its labeling to “Ad.” However, “ad” is smaller and may be harder for users ... read more