Google Ad Manager (GAM) wants to make it easier for publisher ad ops teams to troubleshoot campaigns. And – you’ll never believe it – the solution is an AI chatbot. GAM is currently beta testing ... read more

Every time an ID hops from platform to platform, it gets less accurate – and in programmatic, there are a heck of a lot of hops. The post Magnite Adds A Data-Quality Layer To Its ... read more

Publishers spent years learning how to engineer Google. Now they’re trying to do the same for AI answers – and sell it as a brand product.  Germany’s BCN, the joint-venture commercial arm of three major ... read more

The AdExchanger Daily Newsletter will be on hiatus for Juneteenth tomorrow, so we’ll see you back here first thing on Monday.  AdExchanger will be on the ground in Cannes (on the beach, rather, or La ... read more

This week’s Media Briefing looks at why the World Cup is no longer the easy search traffic win it once was, and how publishers are adjusting their strategies to pull people in. The new ... read more

As advertisers grow increasingly anxious about AI governance, transparency, and platform concentration, Yahoo is positioning its demand-side platform as an alternative to the industry’s emerging black boxes. Yahoo DSP has today unveiled a new Agent ... read more

In the fight for visibility in an AI-powered search era, USA Today Co. is betting that speed can still beat the machines. After using AI-assisted, pre-written “shell files” to help boost traffic to Winter Olympics ... read more

Forbes has launched an AI-powered audio experience on its homepage that turns its top three stories of the day into a five-minute podcast. “The Daily Brief,” uses a combination of summaries submitted by writers into ... read more

The "cognitive engine' bridges the gap between ad-verification data and campaign execution for media buyers. DoubleVerify CEO Mark Zagorski described the cognitive engine to MediaPost as a "brain" that ties together a variety of AI-powered ... read more

Marketers spend endless hours debating audience targeting, measurement and attribution. According to Cara Lewis, evp and U.S. head of agency at TelevisaUnivision, many of them may be missing half the room while doing it. Speaking ... read more

Albertsons Media Collective, the retail media arm for Albertsons Cos., has expanded its retail-media platform with a branded entertainment offering it developed in partnership with Procter & Gamble, Progressive Grocer reports. The first campaign is a drama ... read more

Gray Media is bringing voter and consumer data to its Political 360 solution for political advertisers, NCS reports. Working with political data company Aristotle, Gray will enable allow advertisers to move beyond broad demographic targeting, NCS ... read more

Social platforms are allowing users to personalize their algorithms with the help of artificial intelligence, TechCrunch reports. Apps such as Threads, Instagram, and TikTok have introduced tools that let people train their own algorithms and influence what appears in their ... read more

The Trade Desk is working with travel, hospitality and commerce media partners to open up travel-related sites to a wider range of advertisers, AdExchanger reports. “Sometimes we discover that those advertisers and agencies are unaware ... read more

The Trade Desk is working with travel, hospitality and commerce media partners to open up travel-related sites to a wider range of advertisers, AdExchanger reports. “Sometimes we discover that those advertisers and agencies are unaware ... read more

"The very purpose of the extension plaintiffs downloaded was to track their browsing," a U.S. District Court judge wrote in a ruling dismissing a lawsuit against PayPal's Honey. ... read more

Designed for marketers seeking greater expertise in AI-powered ad systems, tools and approaches, the suite of remote classes is designed to teach marketers about the role played by AI in their professional field. ... read more

Pinterest is bringing an AI-powered "Business Assistant" to its Ads Manager hub and adding a new AI model for its Performance+ ad suite to evaluate a broader set of creative while identifying the variant most ... read more

Programmatic buying is only getting more (and more and more) automated and agentic. But more accountable? That’s a different story. Precise.ai, a startup founded by a pair of ad tech vets, is trying to change ... read more

Attorney General Liz Murrill says Louisiana's law merely regulates minors' "commercial transactions" with social media companies. ... read more

Tech mania is making us forget how to speak like human beings. ... read more

The new hub features content from MediaPost and other leading trade publishers including Adweek, Axios, Marketing Brew and Marketing Drive. ... read more

Generative engine optimization is challenged by the lack of a mature measurement infrastructure, with optimization key to AI search visibility. GEO is the process of organizing and optimizing digital content so it is more easily ... read more

The supply path optimization (SPO) trend has DSPs going direct to publishers, cutting out SSPs in the process. Meanwhile, SSPs are going direct to buyers, cutting out DSPs. But who gets cut out when an ... read more

If you think programmatic advertising on the open web is opaque, well, it’s got nothing on the app economy. Mobile ad network margins can run as high as 40% or 50%, said Felix Braberg, a ... read more

YouTube doesn’t have an official MCP server, so third parties have had to take matters into their own hands. On Wednesday, video advertising platform Pixability joined the conversation with the launch of a Model Context ... read more

It’s a bird; it’s a plane; it’s a network of travel media networks. On Wednesday, The Trade Desk expanded its relationships with a host of travel, hospitality and mobility-focused commerce media partners, including Uber Advertising, ... read more

I’ve always loved sci-fi movies and the way they portray futuristic worlds shaped by advanced technological innovation. One of my favorite movies is the ’80s classic “The Terminator.” And the more I hear about “agentic ... read more

The 2022 event had 2.6 million viewers on Fox TV Network and FS1. Analysts note the viewing benefit with all matches based in North America. ... read more

Paramounting Concerns On Monday, the DOJ closed a months-long investigation of the merger between Paramount Skydance and Warner Bros. Discovery – but some staffers weren’t satisfied with the process. Per the Wall Street Journal, career ... read more

This week’s Future of TV Briefing looks at how Fox’s acquisition of Roku bolsters the former’s streaming — specifically, programmatic streaming — advertising business. Fox + Roku Netflix’s M&A activity, Paramount’s WBD deal status, ... read more

OpenAI is poised to automate one of advertisers’ most laborious tasks: ad creative. Over the past four months of its ad pilot, OpenAI has required advertisers to upload the creative they want to submit, while ... read more

Synthetic audiences have become a common tool within media agencies, but buyers drew a line at using them in programmatic buying. WPP Media’s latest move may redraw that line. The British agency holding company’s media ... read more

Cannes Lions 2026 is gearing up to be the advertising industry event’s biggest bet on creators yet.  Digiday spoke with 10 creators and agencies who all agreed: though Cannes has been tilting toward creators for ... read more

This story was first published by Digiday sibling Glossy. The World Cup is officially underway, and it’s a big one for the sportswear giant Nike. Under the leadership of new CEO Elliott Hill, Nike has ... read more

Le Monde blocks almost every bot that tries to hit its site. Now it’s starting to think about what happens when its paying readers show up via AI agents instead of a browser. The French ... read more

Cannes Lions has a way of making experienced professionals do spectacularly stupid things. Here’s what the veterans wish they’d known: Noor Naseer, vp of media innovations and technology at Basis Have a talk with yourself ... read more

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Disney Branded Television has a new name: Disney Kids & Family., Deadline reports. The rebranding is designed to more clearly signal the the kind of content offered by the division, and the audience it reaches ... read more

Illinois Governor JB Pritzker has signed a $55.9 billion budget that includes a tax on social media companies, ABC News reports. Those firms face a progressive tax. Those with 100,000 to 499,999 users will pay ... read more

Anthropic is facing a class action suit that claims it is misleading subscribers about plan usage limits for Claude, its AI assistant, CNET reports. The suit, filed on Sunday by Karl Khan, alleges that the ... read more

AMC Global Media has named Hozefa Lokhandwala, formerly co-CEO of Vice Media Group, as chief financial officer, Stock Titan reports. Lokhandwala has also served in senior roles at J.P. Morgan, MSG Networks. Based in New York, ... read more

This WTF guide, sponsored by Talon.One, explores how brands can make their loyalty and promotions agent-ready, as agentic commerce evolves from a theoretical concept into practical applications, and AI agents begin to handle the end-to-end ... read more

Siding with Meta, a federal judge has thrown out a lawsuit over Facebook ads created by fraudsters. ... read more

Pinterest is expanding the functionality of its AI-powered Performance+ suite and its Shopify integration. ... read more

Pinterest is expanding the functionality of its AI-powered Performance+ suite and its Shopify integration. ... read more

AI agents now do the work for advertisers and consumers on the same network that serves ads, where consumers research and make purchases. ... read more

AI agents now do the work for advertisers and consumers on the same network that serves ads, where consumers research and make purchases. ... read more

Snap has officially unveiled its long-awaited Specs, a new generation of AR glasses designed to compete with wearables from Meta and Apple slated for next year. ... read more

Kalshi allegedly violated users' privacy by disclosing certain financial information about them to Google and LinkedIn, a California resident alleges in a new class-action complaint. ... read more

WPP Media's mid-year update likens AI to a "gold rush" financed by the ad industry. But that doesn't explain why ad industry growth will be decelerating, not accelerating during it. ... read more

In the wise words of Spider-Man, with great power comes great responsibility. Nowhere is this more true, perhaps, than in the tech industry. In just a couple of years, consumers have become “AI native,” said ... read more

Earlier he was Global president of Deluxe Entertainment and prior to that was Global CEO Tag Worldwide, which was acquired by Dentsu in 2023. ... read more

This year’s Digiday Content Marketing Awards finalists are creating interactive experiences and leaning on immersive storytelling to foster loyal audiences and build deeper connections. Dedicated channels and content ecosystems are enabling brands to better service ... read more

This year’s Digiday Content Marketing Awards finalists are creating interactive experiences and leaning on immersive storytelling to foster loyal audiences and build deeper connections. Dedicated channels and content ecosystems are enabling brands to better service ... read more

This year’s Digiday Media Buying and Planning Awards winners reflect a media landscape increasingly shaped by artificial intelligence, data-driven decision making and integrated audience strategies. Across categories, organizations used AI to identify and engage high-value ... read more

This year’s Digiday Media Buying and Planning Awards winners reflect a media landscape increasingly shaped by artificial intelligence, data-driven decision making and integrated audience strategies. Across categories, organizations used AI to identify and engage high-value ... read more

The advertising industry loves a good origin story, and few executives can claim to have been present at the creation of an entire media category. Fewer still have helped shape the standards that govern it. ... read more

Political campaigns spend millions chasing voters across YouTube, streaming TV and the open web. They obsess over reach, frequency and CPMs. They track polls with the intensity of day traders watching Nvidia. But according to ... read more

By Mark Grether, svp and general manager, PayPal Ads  There are three words in a group chat: “I’ll get it.”  The person who wrote those words picked the restaurant, booked the tickets, fronted the cost and ... read more

The composite adds new estimates from WPP Media, Madison and Wall, and now includes WARC data. ... read more

Days after updating his last global ad forecast for WARC, James McDonald has joined Madison and Wall as managing director global markets as part of its own global expansion. ... read more

The soccer audience is valuable, growing and highly engaged. It just may not be where many brands expected to find it. ... read more

When chatbots become the preferred, trusted news source for readers, they also will become the ad source for media buyers. ... read more

Fox Corp. had been focused on maximizing its linear TV/broadcast-cable TV network businesses. This deal changes all that, analysts say. ... read more

The tongue-in-cheek takedown of holdco AI-fueled promises follows a series of more serious reports and conversations questioning their transparency and agendas. ... read more

There is a potentially seismic shift happening underneath programmatic exchanges, as more ad bidders experiment with placing their AI models or decision-making algorithms in cloud-based container tech that lets those decisions happen at the SSP. ... read more

The new award recognizes individuals whose "vision, influence, and contribution have left an enduring mark on the marketing profession and advanced the role of creative marketing as a driver of business growth." ... read more

Papa Johns tapped NBCUniversal, Instacart and the dentsu-owned media agency Carat for help reaching consumers when they’re low on groceries – and thus more likely to be swayed by a mouth-watering ad. The post Papa ... read more

Former Initiative exec Stacy DeRiso becomes general manager-U.S. of Omnicom Media. Omnicom's Susanne Grundmann becomes global brand president of Initiative. ... read more

Earlier this year, I wrote in AdExchanger about the 20% to 30% of programmatic video spend that gets lost in the gap between what inventory labels promise and what the actual viewing experience delivers. My ... read more

Is Fox Corp. now the major gatekeeper - in the way Comcast, Charter and DirectTV were for cable and satellite pay TV systems? ... read more

"Campus Confidential: Miami" is the first Peacock app-based microdrama to premiere out of at least 11 more on the way this summer, the company says. ... read more

There are still a lot of ad tech companies out there that assume “data broker” is a label that applies to someone else. Well, Tom Kemp, executive director of CalPrivacy, suggests that they take a ... read more

A new browser extension called Kickbacks serves ads during wait times while Claude Code processes a prompt. Plus: Video game publisher EA is launching a dedicated ad platform, EA Advertising. The post Paying To Wait; ... read more

Afternoons at Cannes tend toward a particular kind of frenzy. The rosé is flowing, the diary is full and somewhere on the Croisette a panel is running 15 minutes over. Kelly Taylor has other plans. ... read more

Electronic Arts (EA) has spent years telling us it’s in the game. Now it wants brands in there too. The games developer has built its own ad server into its Frostbite engine and is now ... read more

ChatGPT has been running ads for less than six months, but it’s fueling a category expected to capture almost 40% of search revenue and generate $100 billion in revenues by the end of this decade. ... read more

The schism between Publicis Groupe and The Trade Desk was arguably the major media narrative of 2026, with the pair’s recent détente seemingly coming out of nowhere, another sign of just how fragile the harmony ... read more

Subscribe: Apple Podcasts • Spotify The marketing industry’s obsession has moved from finding the right spokesperson to cloning them.  Brands’ growing appetite for more content at a fraction of the costs has led to the ... read more

Taboola is opening up the monetization engine behind its DeeperDive generative AI product, launching an ad network designed specifically for LLMs, chatbots, and virtual assistants. The move will let third-party AI platforms plug into Taboola’s ... read more

A new association has been formed called the Alliance for Responsible Innovation in the Arts & Media (ARIAM), Variety reports. Founded by Former Netflix and Warner Bros. executive Victoria Furniss, its goal is to support “responsible and sustainable AI ... read more

A new association has been formed called the Alliance for Responsible Innovation in the Arts & Media (ARIAM), Variety reports. Founded by Former Netflix and Warner Bros. executive Victoria Furniss, its goal is to support “responsible and sustainable AI ... read more

Electronic Arts (EA), a US publishing firm, has announced the launch of EA Advertising, a platform that will allow brands to market directly to consumers via gameplay, Games Industry reports. The new tool offers “dynamic, ... read more

News sites, like newspapers before them, are losing audience, in their case to social media and media networks, according to the 2026 Digital News Report from Oxford’s Reuters Institute for the Study of Journalism, Nieman Lab reports. Almost all ... read more

The updates include expanding "Smart Bidding Exploration" to Performance Max and Shopping campaigns, a new "Promotion Mode" now in beta, and altering bidding target updates to better optimize for campaigns where budgets are controlled. ... read more

Visibility in artificial intelligence (AI)-generated shortlists is rapidly becoming the central investment priority in commerce media, replacing traditional impression-based advertising, according to a report from Koddi, titled, The State of Agentic Commerce (Media): How Agentic AI ... read more

Tucker will be based in Dallas and will report to CEO Tarun Lal, who took the helm of the entertainment company last July. ... read more

WPP Media released its annual global midyear forecast on Tuesday, and the report’s central theme should be enough to give pause to anyone who paid attention in history class. The post Ad Revenue Stands To ... read more

MediaPost's worldwide ad-growth forecast consensus rises 1.2 points to +8.9% for 2026 based on new estimates from WPP and Madison and Wall. ... read more

YouTube has announced the launch of "Music Nights," a series of live concerts featuring a variety of famous artists performing in major cities across the globe. ... read more

Facebook users say they should have been able to argue to a jury that the company's alleged monopoly enabled it to collect personal data without compensation. ... read more

Ilaria Pasquinelli, Chief Marketing Officer, LIONS Brands that invest in creative marketing outperform the competition and grow. That is a bold claim, but there is proof to back up these claims.  Global brand consultancy Interbrand ... read more

The U.K. plans to ban all teens in the region under 16 years of age from access to Snapchat, TikTok, YouTube, Instagram, Facebook and X, as well as select game platforms and livestreaming apps. ... read more

Roku’s shop window phase didn’t last long. Fox has agreed to acquire the streaming company, which boasts an audience of 100 million households globally, in a $22 billion deal announced today (June 15). The deal ... read more

Uber Advertising has announced connected ad solutions that extend its managed first-party ad and data signals beyond apps like Uber Eats across Meta and Google Shopping. ... read more

Kamran Asghar, global CEO of Crossmedia, said the sports unit will "connect sponsorship strategy, media planning and measurement." ... read more

As AI platforms move from search and discovery into more agentic shopping environments, consumers are ready to make trade-offs, such as the acceptance of advertising in exchange for free AI services. ... read more

"We are going to get our kids their lives back," Florida Attorney General James Uthmeier said Monday. ... read more

These days, brands don't just get called out when they use AI. They get called out when their work looks like they might have. ... read more