LAS VEGAS — The race to monetize shopper data has turned retail media into the advertising industry’s fastest-growing sector, projected to surpass combined spending on connected TV and traditional television by 2027. But perhaps it ... read more

LAS VEGAS – Media budgets are steadily moving from linear television to connected TV, opening new ways for marketers to reach audiences with greater precision, according to Dan Hickox, vice president of business development and ... read more

Alphabet, Google's parent, is looking for ways to raise about $15 billion from a U.S. high-grade dollar bond sale that will fund artificial intelligence investments. ... read more

Now that the washing up’s done and the snacking detritus has been swept off the floor, it’s time to consider the real winners and losers of this year’s Super Bowl – the brands. (The Seattle ... read more

Substack profits from allowing antisemitic newsletters to publish on its platform, The Guardian charges. One such product is  NatSocToday, which published a recent post stating that the Jewish race was responsible for World War II, and that Adolf Hitler ... read more

The Longmont News Network, a platform based in Longmont, Colorado, increased its frequency, but the AI-generated content has included “fabricated information, misspelled names, and AI-generated images that some residents mistook for real photographs,” writes the ... read more

LAS VEGAS – Paul Lentz, head of strategic development at CVS Media Exchange, says personalization inside physical stores is becoming a central pillar of CVS’s retail media strategy. Speaking with Beet.TV contributor David Kaplan at ... read more

It was the kookiest TV show concept of last spring's Upfronts and now, "The Miniature Wife" has a premiere date. ... read more

Media experts with old values, judgment and tools and U.S. legislation and rules are trying to manage technology never envisioned - a theme circulating through the advertising industry as AI technology kicks in to take ... read more

The IAB's new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation. The post IAB’s New AI Regulations Give Advertisers A Starting Point – ... read more

AI could be used to identify viewers who are bored or disinterested in content. It could also offer a personalized "shoppable" TV moment for products and services. ... read more

Despite the massive shift of eyeballs from linear to streaming content, concerns over ad fraud have some major advertisers reluctant to commit large portions of their budgets to CTV. Meanwhile, with the rapid growth of ... read more

Wall Street is falling out of love with SaaS; OpenAI has an “ads integrity” unit; and the Super Bowl is getting more personalized. The post It’s A SaaS Selloff; ‘Integrity,’ As In, Integrated. appeared first ... read more

Last week, Google’s parent company Alphabet reported that 2025 revenue was an eye-popping $403 billion, making the last 123 months its highest-earning year – almost $114 billion in Q4 alone – with these sums representing ... read more

Between mass layoffs and shaken consumer confidence, brand advertisers are cautiously wading through the first weeks of 2026. With consumer demand harder to predict, advertisers are looking for clearer signals before committing to ad spend. “Marketers ... read more

More brands are set to bring the media expertise in-house this year, with some, including Danish advertiser Lego, even moving to build out internal programmatic expertise. In theory, they’re doing so to reduce the cost ... read more

This story was first published by Digiday sibling Modern Retail. After building up fast-growing e-commerce and advertising businesses, moving its stock to the Nasdaq, and, as of Tuesday, crossing $1 trillion in valuation, Walmart is starting ... read more

As the Super Bowl and the Winter Olympics collide this week, The New York Times-owned publication The Athletic is playing up coverage that is harder for AI bots to lift: live blogs and video.  At ... read more

Speak to any holding company leader and they’ll be the first to tell you they’re misunderstood. They feel maligned by all the independent agencies looking to poach their smaller clients who may feel overlooked or ... read more

The offering, dubbed Influential Sports, is a joint effort from Publicis Sports and Influential, the influencer marketing firm that Publicis acquired in 2024 for a reported $500 million. ... read more

Will Lewis has stepped down as chief executive and publisher of The Washington Post only days after the Post laid off 30% of its, staff, including 300 journalists, The New York Times reports. Owner Jeff Bezos announced ... read more

Ralph Lauren, Starbucks and Honda are among the brands activating around the Games in various ways. ... read more

The announcement follows gains in viewership in 2025. ... read more

LAS VEGAS — Targeting ads to specific scenes within TV content sounds like the ultimate precision play. The challenge is that precision without scale doesn’t spend budgets, and most scene types don’t appear frequently enough ... read more

It may seem paradoxical that something we proactively avoid most of the time is something we actively love once a year, but the real paradox is why marketers don't encourage that kind of cultural embrace ... read more

The FTC "is brazenly using its power not for any issue concerning trade or commerce, but rather to censor speech," NewsGuard alleges in a complaint filed Friday in federal court. NewsGuard launched in 2020 to ... read more

The FTC "is brazenly using its power not for any issue concerning trade or commerce, but rather to censor speech," NewsGuard alleges in a complaint filed Friday in federal court. NewsGuard launched in 2020 to ... read more

But company's Super Bowl ad showed another side of AI, with actor Chris Hemsworth imagining Alexa was trying to murder him. ... read more

TikTok is attempting to bring in more retailers with a new Shop program designed to help brands sell more products on the app, amidst widespread confusion over the implications of its new U.S. ownership, ... read more

Consumer advocacy group Public Knowledge is urging a judge to reject Google's request to lift orders requiring it to share some data about users' searches with "qualified" competitors and to provide syndicated search results and ... read more

NBCU commentators will use AI Mode to explain complex details in real-time. During the Olympics Opening Ceremony, Google will debut a campaign showcasing Team USA athletes' physical feats and how fans can use AI Mode ... read more

In its latest performance report, Reddit said the company added 5 million daily active users and increased its ad revenue by 75% year-over-year, with a focus on enhancing AI-powered targeting and search capabilities for advertisers. ... read more

Direct-to-consumer grooming brand Manscaped is about to make its Super Bowl debut, as is Ro, a challenger telehealth startup and, as of 2024, a GLP-1 provider. Both also share a common goal behind their Super Bowl ... read more

An emerging consensus among Wall Street investors, based on the earnings reports of companies like Meta and Alphabet, is that subscription software is on the way out. AI may not replace Hollywood writers, electricians, nurses ... read more

Amazon addresses AI phobia through humor in its "Alexa trying to kill me" theme in the Super Bowl LX ad. Alexa makes the fear so absurd that the actual tech feels harmless in comparison. Well, ... read more

Don't hire a CAIO, but promote an orchestrator who understands how to weave AI into the existing workflow, tools and practices. ... read more

In the past, lying all the time carried a price. But that was when we had a responsible media that could be counted on to fairly make the call. Now it's the opposite of what ... read more

At the IAB Annual Leadership Meeting this week, IAB CEO David Cohen demanded publishers receive payment from AI companies who are taking their content. As publishers grapple with AI redirecting the attention they receive from ... read more

Media has become the connective tissue between brands and consumers in an increasingly algorithmic ecosystem. ... read more

Since "The Washington Post" is no longer tracking Trump's lies as POTUS, I asked some LLMs to estimate how many he made during Year One of 2.0. Take if for what it's worth. ... read more

The NFL has added 440 new brands across all its teams. The largest category continues to be financial brands, totaling around $310 million. ... read more

Workers at Hearst Magazines staged a half-day walkout in New York City, demanding better wages, protection against AI and work flexibility, Democracy Now! reports. Their old contract expired last month.   ... read more

A bill recently signed by New York Governor Kathy Hochul requires advertisers to disclose the use of synthetic performers in publications and advertisements, Reuters reports. Another bill signed by the governor prevents a deceased person’s ... read more

Microsoft confirmed that it provided its BitLocker recovery keys to federal investigators in Guam, allowing them to unlock encrypted data on laptops, thus crossing a privacy line.  This is a clear sign that "’encrypted’" does not ... read more

The remit includes the Hyundai, Kia and Genesis brands across Europe, Middle East, Asia Pacific and Latin America. ... read more

Savannah Guthrie is no doubt in an unimaginable state of agony over the disappearance of her mother, and so are we. ... read more

A local theater used a line from "The Art of War" - something you might see applied to action films, political thrillers or superhero movies as a sly, comic message to promote the documentary. ... read more

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: RTB Bowl appeared first on AdExchanger. ... read more

It's hard to break into the ad platform big leagues; AI platforms debate the value of ads; and vibe coding isn't all it's cracked up to be. The post Where To Begin?; Adthropic vs. AdGPT ... read more

The Super Bowl offers a massive, if expensive, window of opportunity for advertisers looking to take advantage of its unrivaled audience reach – a reality that GLP-1 drugs and other healthcare products will harness this ... read more

This story was first published by Digiday sibling Modern Retail. It’s Super Bowl week, which means countless food and beverage brands are competing for stomach share as millions of Americans tune into the big game. ... read more

As the creator economy grows, marketers have put new energy into Super Bowl LX outside of the traditional prime-time ad spot — from hosting creators at Super Bowl watch parties to pop-up events on the ground. ... read more

In over 50 years of selling its wares, Pittsburgh cookware brand All-Clad has never run advertising against live sports coverage. But next week, it’s diving into the deep end with a campaign set to run ... read more

This week, the Interactive Advertising Bureau proposed new protections to stop AI bots from freely harvesting online content.  The trade body’s president and CEO, David Cohen, revealed its legal framework – the AI Accountability for ... read more

On the the last workday before the Super Bowl and with Winter Olympics’ opening ceremonies just hours away, WPP Media has formed a partnership with sports data platform Genius Sports, Digiday has learned. The plan ... read more

What’s tripping up the holdcos isn’t just economics or technology. It’s semiotics.  They still call themselves agencies. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like ... read more

Reddit’s ad business is surging. But you wouldn’t know it from its stock price. Reddit reported on Thursday $690 million in ad revenue for Q4 2025, a 75% year-over-year increase. Which means its ad biz ... read more

Reddit’s ad business is surging. But you wouldn’t know it from its stock price. Reddit reported on Thursday $690 million in ad revenue for Q4 2025, a 75% year-over-year increase. Which means its ad biz ... read more

Threads is attempting to compete with X over mid-game fan discussions, bringing popular creators and podcasters to broadcast the experience from a branded booth within the NFL Media Center. ... read more

The partnership with Magic Johnson Enterprises will span all of PCM's activities including Publicis Sports, which the holding company has bulked up in recent months, notably with the hire of former Ford CMO Suzy Deering ... read more

Roughly 300 journalists have been laid off in sweeping cuts. ... read more

The Texas App Store Accountability Act "imposes a broad censorship regime on mobile apps," the Computer & Communications Industry Association says in a lawsuit filed Thursday. ... read more

Snapchat experienced the loss of several million daily active users in key markets compared to the previous quarter, while boosting its ad revenue by 5% year-over-year. ... read more

Could brands make TV advertising more measurable through natural-language queries - and the data faster to access through a dashboard? Developers at EDO believe they found a solution. There's a clean line between AI-driven ad ... read more

The ad industry opposes the bill, arguing it "would deprive Virginia consumers of access to critical services and benefits that depend on location data." Advocacy groups back the proposed law, writing to lawmakers that it ... read more

A decision against X looks technical on the surface but is a road map for future censorship. ... read more

Google will launch a major storytelling blitz for Gemini in a Super Bowl ad as part of a campaign spanning TV, online video, social, out-of-home and influencer partnerships. In its earnings call, Alphabet said some ... read more

Gladwell, who was previously M&C Saatchi Performance global CEO, has 20 years of experience in advertising, performance marketing, gaming and global brand strategy. ... read more

Bob Iger dramatically expanded the Disney culture vision with Pixar, Lucasfilm, Marvel and 20th Century Fox. What can D'Amaro and Walden do as an encore to these achievements? ... read more

Describing Google’s revenue growth has become a problem, it so vastly outpaces the human capacity to understand large numbers and percentage growth rates. As the company reported total revenue for Q4 of $113.8 billion on ... read more

Berentson was previously managing director at Stagwell's Code and Theory for a decade and where he is credited with helping build the agency into a global force. ... read more

The new tools help agencies track costs, schedule studio space, make real-time budget adjustments, and more. ... read more

Tubi now has access to Nielsen's Audience Measurement and Streaming Platform Ratings; National TV research and Ad Intel services. ... read more

Outlier Media has pioneered a new journalistic model — one that it is collaborative and community focused, Columbia Journalism Review writes. It was started in 2016 by Sarah Alvarez, a former civil rights lawyer, as an ... read more

What will this year's morning-after Super Bowl TV Blog look like? ... read more

In podcasting, knowing how your audience stacks up against the competition has always been a bit of a guessing game. And BBC Studios, the content production arm of the British public broadcasting corporation, was tired ... read more

As advertising has become increasingly obsessed with “outcomes,” nearly every channel has been re-cast as a performance channel. CTV is no exception.  Now, “Performance CTV” has emerged as a convenient shorthand that oversimplifies how television ... read more

The Seattle Seahawks and the New England Patriots aren’t the only ones focused on their performance. Marketers are running their own plays during and after the Super Bowl, seeking proof of performance from their streaming ... read more

Has Fox One Won Yet? Fox is still finding its footing in the streaming era. It didn’t operate its own streaming platform until this past summer, with the launch of Fox ONE, and, unlike Disney ... read more

Between the Super Bowl, Winter Olympics, March Madness, NBA All Star game and soccer’s World Cup, the sporting planets are aligned for a blockbuster media season through this summer. Media owners and broadcasters (especially NBCU, ... read more

The agency whisper network has done more to brief marketers on advertising inside OpenAI’s ChatGPT than the company’s own ads team – a sharp bit of irony for a platform built to have all the ... read more

Super Bowl spots and Cannes Lion-winning campaigns hog the spotlight in agency sizzle reels, but the work that runs on Instagram, Walmart or Instacart is what keeps the lights on. And demand among advertisers for ... read more

Super Bowl ads seem to be going the way of holiday ads. Brands are rolling out teasers and full ads earlier and earlier every year.  At this point, pre-game rollouts have gone from a brand ... read more

This week’s Media Briefing will explore how a strong Q4 of 2025 gave publishers’ advertising businesses momentum, even as AI and traffic shifts force them to rethink where they can unlock future growth. Publishers ... read more

Related Insights Advertising around Politics As Trump returns to the White House, media buyers clamp down on brand safety Read More Hearst is adopting a new approach to ... read more

GenZ is more likely than people in older age categories to watch entertainment/celebrity/music on TV or video streaming online, Civic Science reports. They also will subscribe to health and fitness content. And while 25% are ... read more

GenZ is more likely than people in older age categories to watch entertainment/celebrity/music on TV or video streaming online, Civic Science reports.They also will subscribe to health/fitness content. And while 25% are paying more attention ... read more

The Washington Post decimated its sports, local news and international teams with a widespread round of layoffs on Wednesday, affecting 30% of its staff, including 300 of the 800 journalists in the newsroom and some people ... read more

YouTube's full-year revenue surpassed $60 billion in 2025, exceeding Netflix's reported revenue of $45.18 billion for the same period. ... read more

YouTube's full-year revenue surpassed $60 billion in 2025, exceeding Netflix's reported revenue of $45.18 billion for the same period. ... read more

AI will be used to create near-real-time engagement on social media, capturing images that can be quickly distributed to followers on each platform. ... read more

Fandom has named former Facebook and Twitter product leader and Signal board member Jay Sullivan as its new CEO as the company looks to evolve its platform via AI integration. ... read more

For years, People Inc., formerly known as Dotdash Meredith, has been preparing for Google search referral traffic to dwindle down to zero. Well, it looks like we’re about halfway there. The company lost 50% of ... read more

PALM SPRINGS, CALIF. – Nielsen is pushing to broaden how the industry views the company, positioning itself not just as a ratings provider but as a full marketing intelligence partner, according to Peter Naylor, chief ... read more

Days after French police raided X's Paris offices, Elon Musk's social media platform and company xAI are now under further investigation by the U.K. Information Commissioner's Office in relation to X's Grok AI chatbot. ... read more

LAS VEGAS — Buyers can now verify connected TV purchases at the show level, seeing specific line items, CPMs, impressions, and total media spend rather than trusting that budgets allocated toward major television events actually ... read more

Anthropic, the startup behind Claude, took aim at rival OpenAI in its first Super Bowl ad, showing how its AI chatbot can help personalize responses to queries without being a billboard for ads. ... read more

Anthropic, the startup behind Claude, took aim at rival OpenAI in its first Super Bowl ad, showing how its AI chatbot can help personalize responses to queries without being a billboard for ads. ... read more

Overall advertising - including results for political advertising - inched up 1.4% to $2.45 billion, with cable TV ad revenues up 6.7% to $491 million. ... read more

Research from Taboola and several universities suggests AI-generated ads perform comparably to human-made ads when humans in ads look real. Here's what the data reveals. ... read more