As artificial intelligence reshapes how businesses work, marketers are rethinking the tools, habits and workflows that drive innovation. But as with past technological shifts, adopting new tools often means navigating uncertainty before their value becomes ... read more

The digital audio market is becoming more programmatic, with dynamically inserted podcast ads leading the way. But, as programmatic buying becomes more common in audio, marketers and audio platforms are falling into the same habits ... read more

KYIV, UKRAINE -- I am writing from here, where as you might expect, war is front-and-center. Many of the conversations are about the rapidly-emerging concept of "Cognitive War." It's one quite familiar to the media ... read more

The Trump administration continued barring journalists from CNN, MS Now and Politico early Thursday despite a judge’s order that their access to the White House be restored immediately, The New York Times reports. It was ... read more

Uberall study found a whopping 83% of restaurant locations are "entirely invisible" in AI-generated suggestions. ... read more

"Clients ultimately care about the quality, impact and performance of the work - not how many people or hours were required to produce it," says the World Federation of Advertisers' Laura Forcetti. "The growth of ... read more

The deal with blockbuster Japanese anime publisher Kodansha makes Dentsu the primary contact for U.S. brand marketing tie-ins with multi-billion dollar franchises like "Attack on Titan," "Ghost in the Shell," and "Blue Lock." ... read more

Judge Timothy Kelly, a Trump appointee, early Thursday issued an emergency order requiring the White House to immediately restore the press credentials of CNN, MS NOW and Politico. ... read more

A new analysis from WARC finds a strong relationship between highly awarded creative work and advertising effectiveness. ... read more

It's not surprising that the start of this 24/7 livestream channel on YouTube began just after President Trump posted that he was banning CNN, MS Now, and Politico from the White House. ... read more

Netflix positions a revival of the 1990s sitcom "A Different World" as a dramedy, but the show veers more toward drama than comedy. ... read more

Ad execs have kept their distance from agent-to-agent ad trading, wary of the technical cost and definitional questions still hanging over it. New research says that wariness is starting to shift. Fifty ad execs across ... read more

Connected TV advertisers are still pining after show-level control. And PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inventory through its platform. The post PubMatic Jumps On The ... read more

Prompt Partners There’s a well-worn playbook for big media owners entering programmatic. First, they pick one exclusive or preferred platform partner. Think Walmart and The Trade Desk or Netflix and Microsoft Advertising (née AppNexus). Then, ... read more

Amazon announced new tools for its sellers across the marketplace with a plugin, made available Wednesday, that will allow them to run their businesses from Anthropic Claude and "Amazon Quick" assistants. ... read more

This week’s Media Briefing looks at publishers’ push to personalize newsletters as search traffic declines, and whether those efforts are actually paying off yet. Does personalization pay off? AI Overviews links take users to ... read more

This story was originally published by sister site, Glossy. Sephora shoppers getting a head start on their holiday shopping may have come across a new holiday value set from POV Beauty, which launched at the ... read more

As the creator economy has matured, it’s moved beyond one-off brand deals to pulling creators into the C-suite and onto advisory boards. Now, a new phase is underway: getting creators in at the ground floor ... read more

YouTube music exec Lyor Cohen announced the company will continue its partnership with Coachella, offering exclusive streaming of the music festival through 2030. ... read more

Citi is launching an advertising business with a new unit called Citi Commerce Media, Business Insider reports. The bank will allow brands to reach its 70 million customers with advertising on its app and website based on ... read more

McDonald’s said it will create its own media network, hoping to build a $1 billion business, CNBC reports. In a pilot starting last month, 450 restaurants began displaying advertising for other brands on its digital drive-through ... read more

A federal judge said he will issue a ruling regarding President Trump’s attempt to ban CNN, MS Now and Politico from the White House as soon as possible, The New York Times reports. Judge Thomas J. Kelly, ... read more

Retail marketers are gearing up for the holidays, with 55% increasing their budgets compared to 44% last year, according to Yahoo DSP’s 2026 Holiday Shopping Study, Chain Store Age reports. Of the agencies polled, 57% are planning ... read more

A ChatGPT campaign can look weak in platform reporting while generating signals of genuine demand elsewhere. ... read more

CANNES, France — The “click economy” that has driven digital advertising for three decades is facing its most serious structural challenge yet. Flowcode CEO Tim Armstrong, who built Google’s ad sales operation and later ran ... read more

CANNES, France – Retail media has spent years promising advertisers a seamless system connecting ads, shoppers and sales. The industry has also spent years handing marketers a collection of platforms, dashboards and passwords that suggest ... read more

An estimated 11.2 million Americans who see the climate and environment as a top priority don't vote, according to a recent study. ... read more

Trump's decision to revoke the press credentials of CNN, MS NOW and Politico is "probably the clearest case in history" of unconstitutional viewpoint discrimination, the organizations' attorney, Ted Boutrous, argued during a 50-minute hearing Wednesday ... read more

Best Buy will announce new CTV ad offerings Wednesday, significantly expanding its reach through enhanced partnerships with major companies and streaming platforms. ... read more

Ten months after acquiring three agencies of differing but complementary abilities, talent staffing firm 24 Seven has assembled them into a cohesive pitch machine while keeping their individual abilities distinct, creating 24 Seven Agencies as ... read more

CANNES, France — Marketing mix models have long been the industry’s best attempt at accountability. They have also been slow, backward-looking, and riddled with the biases of whoever commissioned them. A panel at the Beet.TV ... read more

At its Made On YouTube event, YouTube announced "Shorts series," designed to promote more creator-made episodic content, aligning with similar launches from competing platforms like TikTok. ... read more

Cisco predicts AI network traffic will double every six months. Google advertising and YouTube services have already experienced the first wave of traffic in mainstream applications. ... read more

CANNES, France — Kantar’s annual ad receptivity research spans every generation from boomers to Gen Z. The finding that stood out at this year’s Beet.TV Leadership Summit with the OAAA at Cannes Lions: across all ... read more

CANNES, France – Live sports have become advertising’s last communal campfire. That shared experience is creating fresh opportunities for out-of-home advertising, which can now react to cultural moments with the speed once reserved for social ... read more

The Seattle City Council voted this week voted to prohibit grocery stores from setting prices based on customers' personal information, including web-browsing history and demographic characteristics. ... read more

CANNES, France – Most marketers cannot pass a basic undergraduate exam in their own profession. That uncomfortable reality sits at the center of Mark Ritson’s decade-long mission to raise the bar on marketing education — ... read more

Product marketing is no longer focused on announcing things. Instead, marketers become a team analyzing what's happening in real time, and reporting back. ... read more

"You need to be distinguishing between the good bots and the bad bots, because some of them are likely to be your customers," ARF's Scott McDonald advised during this week's CIMM Summit, where others leaned ... read more

The spending numbers reveal a market that's sizable but far from uniformly programmatic. Adoption varies dramatically by country and region. ... read more

The new features for advertisers using AI Max allow them to access one unified reporting system in Google Ads to help evaluate and validate the value the platform brings to campaigns. ... read more

"If you think that this is an overly pessimistic view, I want to assure you that it isn't, because in some corners of the industry, this is how we've been operating for years," Omnicom's Ben ... read more

The main goal: develop tens of thousands of campaign assets and platform-specific end-to-end content for all of Nestle's brands in Greater China. ... read more

She joined WPP in April of 2023 after serving as CFO at beverage company Britvic. ... read more

Rather than relying on machine learning, SQREEM uses a mathematical AI model to track how systems change over time and predict audience behavior. The post SQREEM Touts The Large Behavioral Model – Not The LLM ... read more

This revered animated series that premiered in 1989 shows no sign of slowing down or otherwise drifting into mediocrity as it enters its 38th season this Sunday on Fox. ... read more

A study by Hub Entertainment finds that the 'default' platform - the service viewers turn on first - is linear TV for 72%. ... read more

Experts say we need to segment the time a person is in proximity to a screen - 'dwell' time' - from the actual 'attention' span. This is key for marketers. ... read more

Everybody wants to make the most of agentic AI in advertising. The winners will do it with purpose. Here’s how to make a plan, step by step. Get specific Pick a clear goal. A media ... read more

ID, Please You know what the world needs more of? Advertising IDs.  That’s why this is a great week. Just yesterday, Taboola launched Realize ID, which CEO Adam Singolda says is “helping performance marketers capture ... read more

The AI content licensing ecosystem has improved for publishers in the past few years, with AI companies now increasingly expected to compensate publishers for their content, or at least give them the ability to opt ... read more

Marketers have long since tried to make advertising something people actually want to watch — with varying shelf life results. (Remember Quibi, the mobile video streaming that shut down just six months after its April 2020 ... read more

After years of waiting for the DOJ to finally curb Google’s ad tech power, publishers are finding that the devil in these new remedies — from opening AdX to rival ad servers to banning “first ... read more

This week’s Future of TV Briefing looks at how The Wall Street Journal is switching up its podcast operations to accommodate video and social. The Journal’s A/V team Paramount’s deal-saving settlement, Ms. Rachel’s political ... read more

YouTube has long been the platform people go to learn how to do things. Now it seems AI systems are increasingly sending them there too. Across LLMs and AI search products, YouTube is emerging as ... read more

Does the advertising industry has a data problem when it comes to creators? Brands want to shift budgets into long-form creator content consumed on connected TVs, but they lack the intelligence to validate where audiences ... read more

CANNES, France – Artificial intelligence has spent the past few years promising to remake advertising. Now it’s being asked to do something considerably harder: produce results. Executives from Chalice.AI, Horizon Media and OMD US discussed ... read more

CANNES, France – Advertising has spent years perfecting the art of finding consumers. Whether consumers are delighted to be found is another matter. As data, artificial intelligence and commerce media reshape the industry, trust has ... read more

The city’s attorney, David Chiu, argued that Trump Media & Technology Group (TMTG) violated California’s Unfair Competition Law, a state law against insider trading. “These everyday investors are placed at a substantial disadvantage to sophisticated firms ... read more

Taboola Inc. has launched an identity offering called Realize ID that it says can help performance marketers act on open-web intent, MarketScreener reports. The new offering, which supports Taboola’s Realize advertising platform, allows advertisers to ... read more

Tom Siegel, the former vice president of trust and safety at Google, has called for a slowdown in AI development, warning that "AI can cause more harm to children than social media has," Reuters reports. ... read more

The White House is being scored for promoting its official app after President Donald Trump barred CNN, MSNOW and Politico from the promises The Independent reports. “Get real-time updates and live events streamed DIRECTLY to ... read more

A jury determined after trial that Google wrongly gathered analytics information even after mobile users attempted to block data collection. ... read more

Lantern enables a multitude of platforms to share signals about accounts and behavior that go against their child safety policies. ... read more

Lantern enables a multitude of platforms to share signals about accounts and behavior that go against their child safety policies. ... read more

The appointment follows a formal review and extends WPP Media's longtime relationship with DoorDash in the U.S., Canada, Australia and New Zealand to more than 40 markets worldwide. The remit includes DoorDash brands Deliveroo and ... read more

Starting Sept. 26, advertisers will have more options to individualize their presence on Threads and Instagram. ... read more

The terms of service "do not promise that Meta will accomplish the impossible task of preventing a user from ever being exposed to misleading content," the company argues. ... read more

As President Trump bars CNN, MS NOW and Politico from White House grounds, a study finds that people are torn over press freedoms. ... read more

Brand marketing is undergoing a profound shift, spurred by conversational chatbots and LLM-based interfaces reshaping the way people search for information and discover brands. In this new era, traditional digital visibility such as clicks, keyword ... read more

This year’s Digiday Technology Awards honor the companies embracing AI and automation tools to enhance personalized experiences, enable precise targeting and drive performance across platforms and channels. Winners are also integrating advanced e-commerce technologies and ... read more

This year’s Digiday Technology Awards honor the companies embracing AI and automation tools to enhance personalized experiences, enable precise targeting and drive performance across platforms and channels. Winners are also integrating advanced e-commerce technologies and ... read more

A fresh wave of acquisition news is once again redrawing the boundaries of the advertising ecosystem. Companies that once occupied distinct positions in the market are being brought together under common ownership, creating new combinations ... read more

For the past three centuries, science has been the driver of reality. Now our media has reversed the tide from embracing science back to building a bulwark of our beliefs. ... read more

"OpenProposal," announced Tuesday as part of AAMP 3.0, brings a common framework and introduces a standardized system for request for proposals (RFPs) and proposals in media buying. It will be open for public comments until ... read more

She will advise C-suite leaders on how best to adopt new technology. ... read more

Jenny Wall is a veteran of the TV and CTV industry, but tends to specialize in what she calls “disruptive” companies. The post Performance CTV Is All The Rage, But The Mid-Funnel Still Matters appeared ... read more

A career in advertising can feel like a series of technological tsunamis. First came the internet, then the shift to mobile, and now the industry is navigating the powerful currents of artificial intelligence. Each wave ... read more

The media industry group says it has re-certified Comscore, iSpot and VideoAmp as "national currencies" for 2026-28, and that these media-measurement providers have met criteria for "transactability, across total households, advanced audiences and personified demographics." ... read more

On a Tuesday in early September, I found myself bouncing between the NFL, the US Open quarterfinals and Women’s College Volleyball, with a baseball game or two in the mix. Oh, and the FIBA Women’s ... read more

Can the company hold on with these restrictions for five years? And what happens after that? ... read more

Jennifer Quigley-Jones is presenting on what programmatic marketers need to know about creators at AdExchanger’s Programmatic IO conference in New York City on September 28-29. If you haven’t grabbed your ticket yet, you can secure ... read more

Ad-free might not be free anymore; Amazon isn’t the only company hiding its transaction data; and the Paramount WBD merger continues. The post No More Ad-Free Magic Kingdom; What’s The Price? appeared first on AdExchanger. ... read more

This story was originally published on Digiday sister site, Glossy. By now, many in the beauty space have wised up to just how powerful a tool athletes and sports are for their brands. But the ... read more

AI chatbot usage is quickly fragmenting beyond ChatGPT, as overall usage grows this year, according to a new report from Comscore. ChatGPT’s share of prompt volume fell from 70% to 50% between January and June ... read more

Subscribe: Apple Podcasts • Spotify Semafor technically had a head of video before Adam Banicki stepped into the role this summer. But the role has changed with Banicki’s appointment. Instead of being strictly a newsroom ... read more

Google has finally been told how it must change the ad tech machinery at the center of its antitrust defeat. But as regulators attempt to pry open one vertically integrated advertising stack, the industry is ... read more

Last week, European creator management firm Arcade held the region’s first-ever media upfront in London. It’s a sign of where the creator economy is headed: over the last year, creators have been pulled into TV ... read more

The Alphabet company has been orders to align its data processing practices with GDPR within six months. ... read more

Amazon has restricted its customers from using Muse AI - Meta's newest AI agent - while shopping on its ecommerce platform, following denied requests that Meta remove its agent from the retail site. ... read more

Amazon has restricted its customers from using Muse AI - Meta's newest AI agent - while shopping on its ecommerce platform, following denied requests that Meta remove its agent from the retail site. ... read more

In-theater advertising firm National CineMedia has signed a $275 million deal to acquire Captivate Holdings, a company that powers small screens in office buildings, lobbies and elevators, The Hollywood Reporter writes. National CineMedia works with AMC Theaters, ... read more

In-theater advertising firm National CineMedia has signed a $275 million deal to acquire Captivate Holdings, a company that powers small screens in office buildings, lobbies and elevators, The Hollywood Reporter writes. National CineMedia works with AMC Theaters, ... read more

Retail media platform Quartile will support advertising in ChatGPT, expanding its AI-powered ad capabilities into conversational discovery, UniteAI reports. Participating advertisers will gain access to ChatGPT Ads, which has over 1 billion weekly users. The ... read more

Permutive has formed an integration with TransUnion’s identity graph to address the targeting issues that occur when users opting out of data sharing and cookie tracking, AdExchanger reports. According to Permutive, only 30% of web ... read more

Permutive has formed an integration with TransUnion’s identity graph to address the targeting issues that occur when users opting out of data sharing and cookie tracking, AdExchanger reports. According to Permutive, only 30% of web ... read more

A federal judge on Monday refused to approve a settlement that would have vacated a prior consent decree between the FTC and TikTok. ... read more

Paramount has promised to release at least 30 movies a year, negotiate basic cable fees for Paramount and WBD separately, and establish an independent editorial board for CBS News and CNN. ... read more

The newsletter platform that helped spark the creator economy’s subscription wave is now chasing advertising dollars. Substack has begun building out a formal brand partnerships operation, betting that the trust and depth its writers command ... read more

CANNES, France – Commerce media is growing beyond its retail roots as platforms use shopping, travel and mobility data to reach consumers throughout their daily lives, according to industry executives speaking at the Cannes Lions ... read more