- GitHub Copilot will support models from Anthropic, Google, and OpenAIIllustration by Alex Castro / The Verge GitHub is going multi-model for its Copilot code completion and programming tool. Developers will soon be able to choose models from Anthropic, Google, and OpenAI ... read more
- ESPN is launching a game inside FortniteImage: Disney Disney is releasing an experience tied to Fortnite — but it’s not the big “persistent universe” featuring all things Disney that was teased earlier this year. This new experience launching ... read more
- Transforming down-ballot campaigns with contextual advertising and CTVKara Ullmann, head of political, U.S., Seedtag As the presidential election dominates headlines and airtime, it’s easy to overlook the races that happen further down the ballot. Yet, these congressional, gubernatorial and local elections can ... read more
- Watch Apple show off the M4 Mac Mini in its reveal videoImage: Apple Just like the bite-sized iMac keynote posted on Monday, Apple has released a 10-minute video showing off the M4-equipped Mac Mini. You can find the video on the “Watch the ... read more
- Apple announces redesigned Mac Mini with M4 chip — and it’s so damn smallImage: Apple As part of the company’s week of Mac-focused announcements, Apple has just introduced a smaller, yet even more powerful Mac Mini. It’s now equipped with Apple’s latest M4 silicon, supports ... read more
- Volvo and Polestar EVs are now getting Tesla Supercharger access
- The Playdate Stereo Dock has been shelvedSo long for now, Playdate Stereo Dock. | Screenshot: Playdate Well, we finally know what’s up with Panic’s Playdate Stereo Dock. It’s not coming — at least, not for a while. In ... read more
- One of the best Mac calendar apps is now available for WindowsFantastical for Windows is already at full feature parity with the Mac app. | Image: Flexibits Fantastical is one of the best and most powerful calendar apps on the market. Since it ... read more
- Cadillac’s first performance EV is the Lyriq-VThe 2026 Cadillac Lyriq-V | Image: Cadillac Cadillac is launching a new performance version of its all-electric Lyriq SUV. The new 2026 Lyriq-V, the luxury automaker’s first EV to get a V-Series ... read more
- The Verge’s guide to the 2024 presidential electionImage: Mr.Nelson design for The Verge / Getty Images A presidential campaign is an expression of ideology, often vocalized as a number of promises. Sometimes, those promises are made even when they’re ... read more
- Two possible futures for AIImage: The Verge Photo by: CHONA KASINGER/Bloomberg and ULIEN DE ROSA/AFP via Getty Images It matters which story you tell about the future of artificial intelligence. Is AI just a tool for ... read more
- This election will decide what kind of car you’ll buyImage: Mr.Nelson design for The Verge / Getty Images Trump has promised to roll back Biden’s EV policies on ‘day one.’ Continue reading… ... read more
- GroupM Exceeds 2024-25 Women's Sports Ad-Spending Goal By More Than 15%More than 20 client brands have expanded their spending in women's sports vis a vis the new marketplace, including Adidas, Adobe, Ally, Coinbase, Danone, Discover, Domino's, DoorDash, Google, Indeed, Mars, method, Nationwide, Target, TJ Maxx, ... read more
- Vizio’s new ‘MicMe’ soundbar has built-in karaokeThis soundbar has a secret. | Image: Vizio Is it just me, or is the karaoke machine trend trying to come back? There’s the Apple Music Sing feature, Ford’s in-car karaoke app, ... read more
- Freestar Is Taking The ‘Baby Carrot’ Approach To CurationThe curation craze has taken over open-web auctions – and now it’s coming for programmatic direct deals. Curation is a “great way” to shift net new ad dollars away from the walled gardens and toward open ... read more
- Netflix's Next Social-Media Step: 'Moments' To Make Fans Better Influencers?Netflix marketing costs amounted to $642.9 million vs. $558.7 million a year ago. But to a great extent these costs have little to do with traditional paid TV ad spending. ... read more
- Lucid announces pricing of upcoming Gravity SUVPhoto by John Keeble/Getty Images Lucid Motors revealed pricing and reservation details for its upcoming Gravity SUV, which is expected to go into production later this year. To start out, Lucid will ... read more
- The future of crypto regulation comes down to one unpopular manImage: Mr.Nelson design for The Verge / Getty Images Here’s why the embattled SEC chair is a hot-button presidential issue. Continue reading… ... read more
- Microsoft Accuses Google Of Conducting 'Shadow' Campaigns To Undermine Its BusinessesMicrosoft's lawyer Rima Alaily alleged an astroturf group called the Open Cloud Coalition will launch this week, paid for by Google, and a "handful of European cloud providers" will appear as if it launched the ... read more
- Tech Lab Releases Global Privacy Guidelines For ReviewIndustry execs have a 45-day window to provide comments and input before the technical standards guidelines are implemented. ... read more
- Trump’s takeover of the entire legal system hinges on this electionImage: Mr.Nelson design for The Verge / Getty Images Conservative courts are strangling the functions of government. Another round of Trump judges will finish us. Continue reading… ... read more
- Analyst Downgrades Trade Desk Stock To 'Sell' From 'Neutral'Ad-tech stock market darling The Trade Desk was downgraded by a New Street Research's equity research team this morning from a "neutral" to a "sell" rating, but the target price of its shares remained unchanged ... read more
- Retail Is Leading The AI Charge – And WinningRetail may have a classic, old-school image, but it’s leading the charge in AI adoption. While, historically, retailers have been slow to embrace new technology, the latest Marketing AI Institute research tells a different story. ... read more
- Red, Blue Monsters Attack Springfield In Timely 'Simpsons'In "The Simpsons: Treehouse Of Horror XXXV," airing Sunday, the first of three stories is titled "The Information Rage." ... read more
- A vote for Donald Trump is a vote for school shootings and measlesImage: Mr.Nelson design for The Verge / Getty Images An endorsement of democracy, solving problems, and Kamala Harris. Continue reading… ... read more
- Amazon leaks tiny Mac Mini with M4 chipIllustration: The Verge Amazon has spoiled Apple’s week of Mac announcements by sharing details of the new Mac Mini a bit early. The listing has been pulled but MacRumors managed to grab ... read more
- Nightmare On Affiliate Street; Exploring Search CrevicesHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dis-Affiliate Google is tinkering with its search rankings again, this time to address well-known publishers with affiliate businesses, Search Engine Land reports. Forbes ... read more
- What Rich Lehrfeld’s media buying background means for Walmart RMN businessSubscribe: Apple Podcasts • Stitcher • Spotify The retail media network space is booming to say the least. An there is a seemingly endless supply of retailers making everything an ad network, all competing ... read more
- Marketing Briefing: Harris, Trump recognize power of creators as agencies advise pausing content as election nearsWe’re a week out from the 2024 presidential election and one thing is clear: The power of creators and their audiences has grown significantly since the 2020 election. The presidential candidates have caught on. As ... read more
- Digiday+ Research: E-commerce faces competition this holiday season, while brands focus social content on hauls and unboxingHoliday prep is well underway for brands and retailers, who are already busy fine-tuning their channel and pricing strategies. Brands are also readying their gift guides and haul and unboxing social marketing content, while watching ... read more
- Adelaide becomes the first attention metrics firm to enter the MRC accreditation processThe process of getting accreditation through the Media Rating Council is no walk in the park — in fact, some refer to it as a “trail of tears.” But the imprimatur of legitimacy it can ... read more
- This startup is creating an AI training data marketplace to help creators and companies buy and sell licensed contentWhat’s the value of data used in training AI? That’s an existential question one new startup wants to help answer. Trainspot is launching an AI marketplace to help content creators monetize their intellectual property for ... read more
- 'The Washington Post' Rocked As 200,000 Digital Subscribers Cancel'Post' owner Jeff Bezos defends the decision to not endorse a candidate, saying he wanted to avoid the appearance of bias. When Martin Baron was executive editor of the 'Post,' he says owner Bezos always ... read more
- Gmail will now help you write an email on the web with AIIllustration by Alex Castro / The Verge Google is expanding “Help me write” to Gmail on the web, allowing users to whip up or tweak emails using Gemini AI. Just like on ... read more
- Jeff Bezos is no longer relentlessly focused on customer satisfaction“We’re not competitor obsessed, we’re customer obsessed. We start with what the customer needs and we work backwards,” Jeff Bezos, previously. | Laura Normand / The Verge The fallout from the non-endorsement ... read more
- Fortnite is streamlining its many battle passesImage: Epic Games Fortnite is bigger than a battle royale now, and to help make progressing through the various available battle passes a little bit more streamlined, Epic Games is going to ... read more
- Meta is reportedly working on its own AI-powered search engine, tooIllustration: Nick Barclay / The Verge Meta is working on an AI-powered search engine to decrease its dependence on Google and Microsoft, according to a report from The Information. The search engine ... read more
- Walmart Sidesteps Mushy Cliches In Holiday SpotFocus is on gift-giving in pop cultural clips, like Lorelei gifting Luke a hat on "Gilmore Girls." ... read more
- Open-source AI must reveal its training data, per new OSI definitionIllustration by Cath Virginia / The Verge | Photos by Getty Images The Open Source Initiative (OSI) has released its official definition of “open” artificial intelligence, setting the stage for a clash ... read more
- Universal Music partners with AI company building an ‘ethical’ music generator
- Meta AI Search Engine Will Reduce Reliance On Google, MicrosoftMeta AI Senior Engineering Manager Xueyuan Su is reportedly leading the project to develop a search engine to crawl the web and provide conversational answers about current events t ... read more
- Connected Devices Let Brands Reach Target Audiences in Multiple Contexts: Carat CEO Mike LawConsumers today have immediate access to video programming through some kind of connected device, whether it’s a smart TV, a wireless tablet or mobile phone. That accessibility gives brands more ways to reach consumers in ... read more
- Kroger’s Cara Pratt: Retail Media Addressability Boosts Ad EffectivenessKroger’s advertising division is discovering the joy of retail media plus addressability means fewer ad impressions can generate the same sales impact. “For two years now, we’ve seen that we have the ability to use ... read more
- LinkedIn, Meta Hit With New Privacy Suits Over Tracking At Health SitesWeb users claim in new lawsuits that LinkedIn and Meta violated a wiretap law by allegedly tracking people's activity at health care sites. ... read more
- LinkedIn And Meta Hit With New Privacy Suits Over Tracking At Health SitesWeb users claim in new lawsuits that LinkedIn and Meta violated a wiretap law by allegedly tracking people's activity at health care sites. ... read more
- Apple Intelligence will come to EU iPhones in AprilImage: Cath Virginia / The Verge Apple Intelligence has finally launched in US English, and if you’re in the EU, you’ll be able to use the new AI features on your iPhone ... read more
- Robinhood admits it’s just a gambling app“We take pride in the fact that we are expanding the market by welcoming new investors into the financial system.” - Robinhood’s S-1 | Illustration by Alex Castro / The Verge US ... read more
- Instagram Reduces Video Quality Of Lesser-Watched ClipsInstagram automatically lowers the quality of videos not being watched enough to be considered high-performing - an indication that lesser-viewed content may lose out over time. ... read more
- Scout Motors’ plan to ditch dealers is exactly what customers wantImage: Scout Motors The VW-backed company is following in the footsteps of Tesla and Rivian by selling directly to customers without a dealership. Continue reading… ... read more
- Samsung's TV Plus FAST Platform Has 88M Monthly Active UsersSamsung says its FAST service is the most-used app on Samsung TV sets and that its core U.S. based of users over-indexes in the key 18-49 demographic. Its monthly active user reach of 88 is ... read more
- Microsoft says Google is behind ‘shadow campaigns’ to undermine its cloud businessImage: Cath Virginia / The Verge Microsoft is taking its gloves off today. The software giant is accusing Google of being behind what it calls “shadow campaigns” to discredit Microsoft’s cloud business. ... read more
- Apple Intelligence Launches With Update To Its Operating SystemApple Intelligence launched Monday for iPhones, iPads, and Macs - available through a free software update with the release of iOS 18.1, iPadOS 18.1 and macOS Sequoia 15.1. ... read more
- Here’s where you can preorder Apple’s colorful M4 iMac (and what’s included)Apple’s iMac refresh brings a new processor, more colors, and double the RAM. | Image: Apple Between new M4-based Macs and the long-awaited arrival of Apple Intelligence in macOS, Apple is taking ... read more
- Google’s AI search summaries are rolling out to over 100 more countriesIllustration: The Verge Google’s AI Overviews are expanding across more than 100 countries this week. The AI-generated search summaries will appear for users in Canada, Australia, New Zealand, South Africa, Colombia, Chile, ... read more
- Google now sells ‘like-new’ refurbished Pixel 6 and 7 phones
- Tech Groups Sue Florida Over Social Media Restrictions For TeensTwo tech industry groups are challenging a Florida law prohibiting social media platforms from allowing anyone under 14 to create or maintain accounts, and requiring platforms to obtain parental consent before allowing 14- or 15-year ... read more
- Apple Intelligence is here, but it still has a lot to learnIt’s finally glow time. Apple Intelligence has finally arrived, and like most AI on smartphones so far, it’s mostly underwhelming. The debut features of Apple Intelligence are all very familiar: there are ... read more
- Philadelphia DA sues Elon Musk to stop $1 million election lotteryImage: Cath Virginia / The Verge, Getty Images Philadelphia District Attorney Larry Krasner is suing Elon Musk and his Donald Trump-supporting America PAC. Filed Monday in Philadelphia Common Pleas Court, it’s the ... read more
- Beats Solo 4 and Studio Pro headphones are an impressive 50 percent offSolo 3 owners have plenty of reasons to consider upgrading. | Photo by Chris Welch / The Verge One of the best deals on wireless headphones during Prime Day earlier this month ... read more
- Apple quietly released a video announcement for its new iMacsImage: Apple Apple did more than put out a series of press releases when it announced the new iMac with M4 and the release of its Apple Intelligence software updates. The company ... read more
- Google Pixel 10 and 11 leak reveals new AI tools and a big camera updatePhoto: Allison Johnson / The Verge Google’s upcoming Pixel phones could come with an upgraded Tensor chip that powers several new AI features, according to leaked documents seen by Android Authority. One ... read more
- Trump's Stock Meme: TV Ad-Model Trends To Come?Stock market meme stocks now have a place in history when it comes to wild consumer investment sentiment. But does it tell us anything else? ... read more
- Post-Olympic Ad Market Continues Double-Digit Expansion In SeptemberThe U.S. ad market expanded at double-digit rates for the third consecutive month in September, which importantly was not an Olympic month. ... read more
- Apple put the Magic Mouse’s charging port on the bottom againYup, it’s still there. | Image: Apple Apple’s new USB-C-equipped Magic Mouse somehow still has the charging port on the bottom. While Apple could have used the launch as an opportunity to ... read more
- Google might stick a Tensor chip in the Pixel Watch 5Leaked details hint Google might go with a custom wearable Tensor chip in 2026. | Photo by Amelia Holowaty Krales / The Verge Starting in 2026, Google might go in-house with a ... read more
- So Here's My EndorsementThis election does not come down to a choice between two candidates, blah, blah, blah... That's how I originally began this post. I came up with this one instead. ... read more
- P&G’s Marc Pritchard on Addressing the Complexities in the Advertising IndustryORLANDO, Fl — Can artificial intelligence help sell diapers and toothpaste? In 2024, AI’s application in ad agencies seemed to move from theory to practice. In this video interview with Beet.TV, household-goods brand umbrella group ... read more
- Dragon Age: The Veilguard starts slow but strongImage: BioWare After 40 hours with BioWare’s latest fantasy RPG, it feels like I’m just getting started. Continue reading… ... read more
- Apple’s new Magic Keyboard, Magic Mouse, and Magic Trackpad have USB-C
- How to take the Apple hearing testImage: Samar Haddad / The Verge If you own the AirPods Pro 2, you can now take a five-minute hearing test right on your iPhone. With the release of iOS 18.1 and ... read more
- Apple updates the iMac with an M4 chipImage: Apple Apple is updating the iMac with an M4 chip. The new iMac, announced this morning, includes an M4 chip with an 8-core CPU and up to a 10-core GPU. The ... read more
- Animal Crossing mobile is getting its new, paid app in DecemberIt’s all smiles until your campsite’s owner doesn’t transfer you over and you get deleted. | Photo by Amelia Holowaty Krales / The Verge The final, microtransaction-free version of Animal Crossing mobile ... read more
- Apple Intelligence is out todayThe iPhone 16 will finally be able to use the AI it was supposedly “built for.” | Photo: Allison Johnson / The Verge Apple’s AI features are finally starting to appear. Apple ... read more
- Microsoft Teams is getting threads and combined chats and channelsIllustration: The Verge Microsoft is finally adding threaded conversations to its Microsoft Teams communications app. Threaded conversations in Teams won’t arrive until mid-2025, but ahead of that, Microsoft is also combining its ... read more
- Zalando Taps Crossmedia For Global Media DutiesThe agency will focus on global strategy, planning and local market coordination, as Zalando continues to grow its business across Europe. It will also help the online retailer build out its in-house media operation. ... read more
- Gen Z And The Future Of Media At ZCONThe two-day event offered a fascinating glimpse into how Gen Z is redefining institutional change. ... read more
- Airbnb CEO Brian Chesky on the gospel of Steve Jobs and what founder mode really meansPhoto illustration by The Verge / Photo: Airbnb The Airbnb cofounder discusses being ‘in the details’ and why traditional management is doing it wrong. Continue reading… ... read more
- Netflix is making it easier to bookmark and share your favorite parts of a showIllustration by Nick Barclay / The Verge Netflix is launching a new feature called “Moments” that lets you save and share bookmarks to a specific spot in a show or movie. The ... read more
- Total Mediaplus Wins Global Account For Tony ChocolonelyWorking from hubs in London, Amsterdam and New York, Total Mediaplus will provide global planning, buying and performance marketing services. ... read more
- The grievance-driven blueprint for the next Trump administrationImage: Mr.Nelson design for The Verge / Getty Images The Verge’s guide to Project 2025. Continue reading… ... read more
- IAB Tech Lab Made Moves To Acquire Prebid in 2021 – And Prebid Said NoSeven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header bidding code developed by AppNexus. Fast forward to today, and that code ... read more
- It’s Time For A Smarter Approach To Measuring Supply-Side SignalsFor years, the pervasive uncertainty surrounding cookies pained publishers. DSPs used cookies to reach defined audiences without meaningful involvement from publishers. This dynamic disintermediated publishers, disconnecting them from their ability to drive better results for ... read more
- Dose Of Christmas Reality, Hallmark-Style"Finding Mr. Christmas" has 10 men vying for a lead role in a Hallmark Christmas movie. ... read more
- Creating Advertising's Central Nervous SystemAI-powered intelligence platform Alembic announced what its CEO calls a brand health sentiment tool that enables companies to measure daily customer feelings about their brand and respond quickly to changes in the market. ... read more
- The pragmatist’s guide to the 2024 presidential electionImage: Mr.Nelson design for The Verge / Getty Images Your vote matters. Here’s how it will change the future. Continue reading… ... read more
- Smartly And Flashtalking Lead The Pack In Forrester’s 2024 Creative Ad Tech WaveForrester is ranking vendors for the breadth of their capabilities over those with point solutions. And the “jacks of all trades” are in the lead. The post Smartly And Flashtalking Lead The Pack In Forrester’s ... read more
- All the news from Apple’s ‘week’ of Mac announcementsImage: Cath Virginia / The Verge Apple’s unusual approach to an October event is skipping the event and just announcing some forthcoming announcements. Continue reading… ... read more
- Escaping The Outrage Loop: How To Break Free From Programmatic Transparency ChallengesThe regular drip of reports by watchdogs like Adalytics is normally followed by widespread – more or less genuine – outrage. This pattern reveals two facts about the digital advertising industry. One: The road to ... read more
- Two Yankees-Dodgers World Series Games Up 66% In ViewersWorld Series TV viewing has skyrocketed versus a year ago on Fox TV network, Fox Deportes, Fox Sports streaming, and Univision. After two games this is the most-watched World Series since 2017. ... read more
- The iOS Escape; The Tech IPO FreezeHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Poison Apple Disney+ and Hulu are free. Not free to subscribe, mind. Free of Apple’s 30% cut, at least for new sign-ups. Starting ... read more
- Ulta Beauty expands retail media network, welcomes non-beauty advertisers
- As The Player’s Tribune marks first decade, publisher Minute Media plots out its futureThough fans have always been fascinated by the people who made up their chosen team, few outlets have put personality on a pedestal like The Player’s Tribune. Launched in 2014 by baseball legend Derek Jeter ... read more
- Media Buying Briefing: From deepfakes to political leanings, agencies create brand safety products to flag creator risksAt the rapid speed that influencer partnerships are formed, agencies are faced with vetting up to hundreds of thousands of creators for their clients to deliver on brand safety. What was once done manually by ... read more
- TikTok Shop: The catalyst for social commerce’s resurgence or a fleeting fad? Marketers sound offThe embers of social commerce and live shopping seem to be relit thanks to TikTok Shop. Users seem hooked, considering TikTok Shop’s gross sales have topped $1 billion monthly since July, according to The Information. ... read more
- AI Briefing: Google Deepmind open-sources SynthID for watermarking generated textLast week, Google Deepmind expanded the availability of its SynthID tool for watermarking text generated by AI. After implementing SynthID text in Google Gemini earlier this year, it’s making the tool open-source to help improve ... read more
- Two years post acquisition, and X’s relationship with advertisers has never been more complexExactly two years ago today (Oct. 28), billionaire Elon Musk bought then-Twitter. As the platform transformed into a hotbed of divisive content, many marketers swiftly pulled their ad dollars, anxious about their brands being tied ... read more
- Endorsements Count: Should Bezos, Soon-Shiong Remain Neutral As Election Looms?Critics say the publishers are being cowardly by killing pro-Harris editorials. But others argue they shouldn't be telling readers how to vote. ... read more
- Hospitals use a transcription tool powered by a hallucination-prone OpenAI modelImage: The Verge A few months ago, my doctor showed off an AI transcription tool he used to record and summarize his patient meetings. In my case, the summary was fine, but ... read more
- Instagram saves the best video quality for the most popular contentImage: Kristen Radtke / The Verge Instagram lowers the quality of videos that aren’t getting lots of views on the platform. That’s according to an AMA from Instagram head Adam Mosseri that ... read more
- P&G’s Mark Pritchard on Harnessing AI and Retail Media for Effective AdvertisingORLANDO, Fl — Can artificial intelligence help sell diapers and toothpaste? In 2024, AI’s application in ad agencies seemed to move from theory to practice. In this video interview with Beet.TV, household-goods brand umbrella group ... read more