SAN JUAN, Puerto Rico — In an industry obsessed with signals, identity graphs and whatever acronym dropped this morning, Lauren Griewski has a simpler thesis. “Trust is always going to be the most important currency ... read more

SAN JUAN, Puerto Rico — Live engagement signals that capture actual audience presence and activity provide superior value compared to modeled data that becomes stale over weeks of appending and processing. “The beautiful thing about ... read more

When one hears “agent” these days, one automatically thinks “AI” – but that’s not what this story is about. This is a story about how agencies are losing what makes them agents – as in, putting ... read more

A global corporate archival organization founded in 1979 has created a niche using AI to help marketers and advertisers access historic information about their brands and companies. The platform can pull data and photos from ... read more

Billionaire media owner Robert Allbritton plans to double the staff of his digital news publication Notus (News of the United States) by the end of this year, a decision precipitated by the layoffs at The Washington ... read more

California Governor Gavin Newsom has lashed out at Brendan Carr for his call to broadcast networks to “correct course” in reporting on the war in Iran, saying “That cannot happen in America,” WMFD reports. Newsom ... read more

Audience preferences are constantly evolving. So why not ads that evolve in real time, too? No, really. Media agency Multiply claims to have “self-learning ads” and proprietary AI software that tracks real-time signals to understand ... read more

Insurgent brands accounted for 36% of aggregate growth across all categories, which seems pretty impressive given that they only comprise an aggregate share of less than 2%. ... read more

The BBC is about much more than news.  But it isn’t always easy for marketers to find audience connections across a content mix that includes hard-hitting global news coverage, tentpole TV series like “Planet Earth” ... read more

For senior leaders, marketing performance has rarely looked more measurable. Dashboards are cleaner, efficiency metrics are stable and optimization systems promise continuous improvement at scale. Yet many organizations are encountering a paradox: Performance appears strong, ... read more

Public Spat Ruh-roh.  The programmatic power couple Publicis and The Trade Desk are on the rocks, according to Adweek. Per a leaked memo Publicis sent to some clients, an independent auditor – FirmDecisions, owned by ... read more

The fast pace of trends and the maturing creator economy have created bottlenecks for brand deals. Creator commerce platform LTK wants to solve that problem by allowing brands to launch flat-fee campaigns that creators can ... read more

Meta advertisers have had a week to sit with the news that they’ll be picking up the tab for the digital service tax on the platform. So far the reaction has been unease.  Before digging ... read more

Some creators said they have a renewed belief in controlling what products they choose to recommend their followers in the aftermath of Instagram’s Shop the Look rollout — which automatically added product tags and shopping ... read more

This story was originally published on sister site, Modern Retail. Grocers and C-stores are turning to digital alcohol rebates to try to boost alcohol sales and digital engagement. In recent months, a flood of retailers ... read more

This week’s Future of TV Briefing looks at Netflix’s single- and multi-year deals with advertisers that extend beyond the scope of traditional upfront commitments. Upfront+ Nielsen’s new math, NFL’s Thanksgiving expansion and more ... read more

Called "Toxic Accounts," the report analyzed 1,859 ads, press releases and social media campaigns between 2020 and 2024 to document the purported shift in strategy. ... read more

Major agency networks like WPP and Dentsu stepped back from The Trade Desk’s OpenPath some weeks ago due to concerns about cost transparency, e4m reports. This is now seen as part of “a broader churn” ... read more

Google is preparing to transition to AI agents that leave the building, meaning the shift from using AI as one-purpose tools and multi-agent systems within an enterprise, to multi-agent systems that span across multiple enterprises. ... read more

FIFA has added YouTube as second "Preferred Platform" partner to spotlight premium content across social media and streaming during the upcoming 2026 World Cup. ... read more

BuzzFeed is launching "Branch Office," an initiative made up of AI-powered mobile apps designed to connect people and offset the buildup of AI "slop" content, while potentially saving the media company from imminent bankruptcy. ... read more

Amit Patel had been a longtime user of MyFitnessPal, a health and nutrition tracking app, before joining a year ago as CRO. One of the reasons he joined, Patel told AdExchanger, is that he felt ... read more

Microsoft made several announcements on Tuesday around reorganizing Copilot teams that work on different versions of its AI products, "doubling down" on superintelligence. ... read more

When you live in a place where the weather can kill you, you'd better be able to count on the people who live next door to you. ... read more

A federal appellate panel has granted Perplexity's emergency petition to lift an injunction that would have banned the artificial intelligence company's shopping agent, Comet, from Amazon. ... read more

Last-click isn’t dead yet, but Smartly is making moves like it knows how this movie ends. On Tuesday, Smartly announced that it signed a letter of intent to acquire INCRMNTAL, an incrementality measurement startup founded ... read more

SAN JUAN, Puerto Rico — Connected TV attention measurement must focus on actual viewing behavior rather than traditional viewability metrics designed for desktop environments, since ad appearance on living room screens doesn’t guarantee engagement. “Defining ... read more

SAN JUAN, Puerto Rico – Consumers are spilling their deepest secrets and most specific needs to artificial intelligence platforms. To some, that is creating a goldmine of raw commercial intent previously unseen in traditional search ... read more

With a nearly 12% jump in sales, the retailer is expanding its social commerce strategy. ... read more

This is what happened when a North African on-demand daily services company that offers payments, ride-hailing, food and grocery delivery, entered a rapid-acquisition phase this month, acquiring a programmatic and trading desk technology company, as ... read more

The NFL has a pricing hike option with CBS and other TV/streaming partners. It could strike similar deal increases - which are all in the midst of 11-year deals that started in the 2023 NFL ... read more

According to the group's analysis, momentum accelerated in the fourth quarter, with revenue increasing 4.8% versus the prior year period. ... read more

Events, partnerships and content services now make up a significant portion of publisher revenue. ... read more

PVC Fence Wholesaler gave up its right to sue in federal court by accepting Google's terms of service, a federal judge ruled Monday. ... read more

She succeeds George Manas, who has shifted to the new role of Omnicom Chief Growth Officer. ... read more

NBCU is the first major movie/TV company to abandon the business of offering "first-run" syndicated scripted and unscripted programming. ... read more

KC Global Media Distribution has acquired global rights to Eat With Xiami, a culinary travel series streaming on China’s Bilibili platform, The Hollywood Reporter reports. The series features 11 22-minute episodes on Chinese cuisine, and will ... read more

The Ellison family’s growing media empire is being publicly celebrated by President Donald Trump and Defense Secretary Pete Hegseth as the administration reviews Paramount Skydance’s deal to buy Warner Bros. Discovery, including CNN, The Washington Post reports. “The Ellison ... read more

Meta is accelerating its shift of in-stream advertising labels from “Sponsored to Ad,” Social Media Today reports. Instagram has already changed its labeling to “Ad.” However, “ad” is smaller and may be harder for users ... read more

For years, publishers have heard the same advice: First-party data is the key to unlocking demand from digital advertisers. That’s even more true now as agentic AI reshapes ad buying. Publisher data on audience behavior ... read more

Of all the TV news talk shows the Trump administration could have singled out for equal-time enforcement, "The View" represents a soft target. ... read more

Perion CEO Tal Jacobson is more than a little sick of talking about AI as if it’s some brand-new innovation. The industry has been using similar techniques to steer ad spend for years, just under ... read more

CPG brands are all in on AI; The Washington Post tries dynamic pricing; and Buzzfeed has officially lost its edge. The post Gen AI’s Empty Calories; WaPo Subs Pay What The Algorithm Says appeared first ... read more

Crazy as it may sound, the advertising marketplace is keeping its cool for the most part in the face of a series of events that historically would have set it off in a tizzy of ... read more

Agentic media buying’s first case study is in. Independent media agency Butler/Till has concluded the first test of a programmatic media-buying agent on a campaign for brewer Geloso Beverage Group, Digiday has learned. The experimental ... read more

Subscribe: Apple Podcasts • Spotify It has been more than 10 years since the Association of National Advertisers published its bombshell principal media and transparency study. As of late, however, the topic has once again ... read more

News flash: The ad industry is entering a period of profound transition as artificial intelligence reshapes how media is created, distributed, and monetized — the problem is, it’s not really clear how that’s going to ... read more

Advertising’s identity crisis has reached the corner office. Nobody who runs an agency wants to be called an agency anymore.  On WPP’s full-year earnings call last month, CEO Cindy Rose declared her company was “no ... read more

The Trade Desk built its dominance by being the obvious choice. It’s still the obvious choice. Just not as obviously as it used to be. On the surface, The Trade Desk is not a company ... read more

Townsquare Media CEO Bill Wilson asserted that the $9.8 million net loss reported by the firm for 2025 tells the wrong story, Radio Ink reports. “By now, it should be very clear that Townsquare has transformed from ... read more

Meta has issued new statements around its prioritization of "original content," alerting creators on updated algorithmic preferences and content-protection options. ... read more

Meta has issued new statements around its prioritization of "original content," alerting creators on updated algorithmic preferences and content-protection options. ... read more

FTC sent letters to nearly 100 dealership organizations, cautioning them against what it describes as six specific "illegal pricing practices." ... read more

The activation from the Mars-owned brand invites gamers to challenge Twitch influencer PointCrow. ... read more

Meta is reportedly planning a round of layoffs that could potentially impact 20% or more of the company's 80,000 employees. ... read more

In a spot running on PatientPoint screens in healthcare locations nationwide, Couric touts the "screening that can truly save your life." ... read more

OpenAI CEO of applications Fidji Simo described a new venture as "building a deployment arm" for its tech, but did not provide details on participants, financing or valuation. ... read more

Connected TV’s fragmentation challenges extend beyond inventory distribution to fundamental identity resolution issues that erode audience fidelity as buyers extend campaigns across multiple activation endpoints. “The fragmentation problem in CTV is real, but we as ... read more

For decades, television was the ultimate brand-awareness machine and little else. You bought the spot, hoped the right eyeballs landed on it, and moved on. No signal came back. Now, according to one Roku executive, ... read more

SAN JUAN, Puerto Rico — In the streaming era, viewers have more choices than ever. Advertisers have more confusion too. Sean Cunningham, president, CEO of the Video Advertising Bureau, says the industry has spent years ... read more

Meta's "location fee" tax applied to ad buys in certain countries may hit small advertisers harder. These are businesses that the company initially relied on to build its advertising business. ... read more

Meta's "location fee" tax applied to ad buys in certain countries may hit small advertisers harder. These are businesses that the company initially relied on to build its advertising business. ... read more

The combined entity will bring together a staff of 200. Creative Media was founded by Marcus Isherwood in 2000 in Northern Ireland; 65% of its current revenue is derived from clients in the US and ... read more

Warner Bros. won 11 trophies, including Best Picture for "One Battle After Another." In 2025, the studio had the second-highest national TV spend for its movies at $121.9 million, according to estimates from iSpot. ... read more

When citizens inhabit different informational worlds, shared outrage becomes impossible. Opposition fragments. Power consolidates. ... read more

The fastest-growing entertainment format in America is microdramas, one-minute stories that appear on  ReelShort, DramaBox, and TikTok’s new PineDrama, Quartz reports.  Microdramas, which originated in China, drove in-app revenue of nearly $3 billion last year -- a 115% increase ... read more

Content creation and media buying are often treated as siloes, especially in agencies. But for social-first shop LV8 (pronounced like the word “elevate”), these two disciplines are inseparable. The post To Succeed With Paid Media, ... read more

Short-duration TV series and episodes could be just the thing for hard-pressed, financially strapped legacy TV-based media companies that are risk-averse. ... read more

Short-duration TV series and episodes could be just the thing for hard-pressed, financially strapped legacy TV-based media companies that are risk-averse. ... read more

Pope Leo called on media to focus on the suffering caused by war and to avoid being a “megaphone” for propaganda, Reuters reports. The pontiff, speaking with Italian broadcasters on Monday, urged reporters "to show the ... read more

Trade reporters typically cover Nielsen ratings like a horse race, but that's also what Nielsen has been doing according to my analysis of nearly five years of monthly press releases. ... read more

A publication titled Now Voyager has debuted, offering for $29 “an art object version of Foreign Affairs,” The New York Times reported on Friday. The nonprofit publication will appear six times per year. The opening issue contains a ... read more

"Born to Bowl" shows us a world most of us will never visit ourselves, and it does so with affection and respect for its subject. ... read more

President Donald Trump issued a Truth Social post on Sunday, supporting FCC Chairman Brendan Carr’s threat to revoke broadcast licenses over perceived negative news coverage of the Iran war, The Washington Post reports. “They get Billions of Dollars of ... read more

Annual net media spending for the company is estimated at $30 million by agency research firm COMvergence. ... read more

“Private eyes They’re watching you They see your every move” That was FTC Commissioner Mark Meador’s rather droll choice for walk-on music when he spoke at the Marketecture Live event in New York City earlier ... read more

There is an ongoing effort in Connected TV to clean up the supply chain. Much of that effort has taken the form of subjecting resellers to heightened scrutiny, privileging certain endpoints and collapsing supply into ... read more

Influencers aren't all on board with shoppable ads; Americans are buying less makeup; and Madison and Wall predicts growth (unless everything falls apart). The post Above The Influence; Advertising’s Uncertainty Principle appeared first on AdExchanger. ... read more

This story was originally published on sister site, Modern Retail. Ulta Beauty will soon launch on TikTok Shop. “We are pleased to announce today an expanded strategic integration with TikTok,” Ulta Beauty CEO Kecia Steelman ... read more

Against a saturated — and more expensive — sports marketing landscape, Lay’s is trying to recreate one of the internet’s most intimate spaces: the group chat. The PepsiCo-owned snack brand is hosting a FIFA World ... read more

Linden Lane Films, a self-described next-generation content studio, is betting that the creator economy’s next move isn’t more followers — it’s a full ad business. The new venture is one company, among others, pairing Hollywood talent ... read more

This story was first published by Digiday sibling Modern Retail. Shopify told merchants their products will soon be discoverable and purchasable inside ChatGPT through its new “agentic storefronts” feature as OpenAI shifts how checkout works ... read more

SAN JUAN, Puerto Rico — Brands relying exclusively on first-party data miss cross-brand consumer behavior patterns, creating blind spots that limit audience understanding beyond single-retailer interactions. “Yes, that first party data is that liquid gold ... read more

SAN JUAN, Puerto Rico — In a streaming world overflowing with shows, apps and remote controls that seem to require a pilot’s license, Bill Condon says the real hero is something viewers never see: metadata. ... read more

Meta Verified subscribers have reported the ability to incorporate clickable links directly into the captions of their Instagram posts, marking a notable shift in how creators are able to interact with their followers. ... read more

SAN JUAN, Puerto Rico – Several leading streaming services have committed to support the Boys & Girls Clubs of Puerto Rico by donating inventory for a Spanish-language public service announcement. The PSA, created by Omnicom’s ... read more

In London, passersby were invited into retro phone booth to see if they were "brave enough to answer the call," from "Scream" killer. ... read more

I originally planned this column for Monday, the day before Nielsen normally publishes its monthly Gauge data, but turns out it's delaying it another week due to a recalibration. ... read more

The statute requires online platforms "to adopt a government-imposed system for regulating certain political content," Musk's X Corp argues in papers filed with the 9th Circuit. ... read more

The company's algorithmic rebuild relies on using AI that "better understands what a post is actually about" and how it relates to each user's in-app behavior, with the goal of delivering "more accurate and helpful ... read more

Fragmented sports media is creating headaches for fans and opportunities for advertisers. ... read more

Most recently Rogers has served as CEO of digital marketing company Red Ventures. Before that he was Global President and Chief Operating Officer of MRM. ... read more

Are you trading your brand's soul for a better spot in a search result on a grocer's app? ... read more

Perion Networks this week extended the agentic capabilities of its "Outmax" AI agent from commerce, retail media and connected television platforms to a social platform with nearly 1.6 billion users worldwide. ... read more

"Enjoining the use of Perplexity's signature product on one of the internet's most important websites would cause devastating harm to the company and consumers alike," Perplexity tells the 9th Circuit. ... read more

"Enjoining the use of Perplexity's signature product on one of the internet's most important websites would cause devastating harm to the company and consumers alike," Perplexity tells the 9th Circuit. ... read more

The integration of ads could become much simpler. ... read more

She most recently served as CEO of Omnicom's OMD USA unit. ... read more

Starting next year, Universal Pictures will extend the theatrical window for new release movies to five weekends this year (around 35 days), and seven weekends (around 49 days) in 2027, according to a New York ... read more

Someday soon, marketers may be able to pay NBCUniversal to have an AI-generated approximation of “Real Housewives" executive producer Andy Cohen namedrop their brand to hundreds of thousands of fans. The post NBCUniversal Is Launching ... read more