As gaming companies look to beef up their advertising businesses, they have developed an increasingly diverse range of inventory types. It’s an exciting moment for advertisers — but also a source of potential confusion for ... read more

This week’s Media Briefing looks at how publishers in the U.S. and Europe have seen programmatic ad sales on the open market slow in the fourth quarter while they’ve picked up in the private marketplace. ... read more

In its most recent earnings call, The Trade Desk declared 2024 a “banner year for CTV,” a now familiar catch-cry for the company that’s long been the ad tech darling of Wall Street. The public ... read more

It’s got to be hard to be a heritage brand. There are so many expectations and so many people to disappoint. Just ask Jaguar. The automaker’s attempt at a sleek, ultra-modern rebrand replete with art-house ... read more

Image: Laura Normand / The Verge The Department of Justice says that Google must divest the Chrome web browser to restore competition to the online search market, and it left the door ... read more

It takes some kind of special "magic" to create Christmas commercials that make observant consumers and industry folks alike turn livid-to-apoplectic. ... read more

Image: Honda Honda set up a demonstration facility in Japan to show off its plans to mass-produce solid-state batteries at lower costs, which could be crucial to unlocking higher-range, longer-lasting electric vehicles ... read more

The SEL trim of the Hyundai Ioniq 9. | Image: Hyundai The South Korean automaker unveiled its newest EV ahead of the LA Auto Show. Continue reading… ... read more

Illustration by Laura Normand / The Verge Elon Musk and Vivek Ramaswamy were officially appointed the co-leads of President-elect Donald Trump’s “Department of Government Efficiency” (DOGE) last week, and on Wednesday, the ... read more

The Blackwell B200 GPU. | Image: Nvidia Nvidia has become the world’s most valuable company on the back of AI chips, passing Microsoft and Apple along the way, and in today’s Q3 ... read more

Illustration by Cath Virginia / The Verge | Photo by Bloomberg, Getty Images Apple urged a federal judge to dismiss the Department of Justice’s antitrust case against it, saying the government’s complaint ... read more

Image: Cath Virginia / The Verge, Getty Images SafeRent, an AI screening tool used by landlords, will no longer use AI-powered “scores” to evaluate whether someone using housing vouchers would make a ... read more

A conceptual rendering of Blue Origin’s cargo lander. | Image: Blue Origin / NASA After asking both SpaceX and Blue Origin to develop cargo landers for its Artemis missions, NASA has announced ... read more

Paxton's subpoena -- issued soon after Media Matters published a negative report about brand safety on X -- marks an "extraordinary overreach" against a journalistic organization, Media Matters' attorney told a federal appellate panel Wednesday ... read more

Dating and social platform Her is expanding its ad options for brands and its millions of users who identify as LGBTQ+, with programmatic ads via Google Ads Manager, in an effort to help advertisers more ... read more

Image: The Verge Reddit appears to be having some issues, as many users can’t get the platform to load reliably. Its status page says Reddit is experiencing “degraded performance” across the web ... read more

Illustration by Alex Castro / The Verge Microsoft has been trying to convince Windows 10 users to upgrade to Windows 11 for months now, ahead of the end of support date for ... read more

Siding against Amazon, a federal judge on Tuesday refused to dismiss an antitrust lawsuit by consumers who claim the company's policies regarding marketplace vendors resulted in higher prices. ... read more

Image: Meta Meta has announced that it’s adding HD video calling and noise suppression to its Messenger app, along with several other features like AI backgrounds that help bring it up to ... read more

DuckDuckGo asked the European Commission to open additional investigations into Google's compliance with landmark rules aimed at making the search giant comply with the EU Digital Markets Act, enacted in 2022. ... read more

Image: Cath Virginia / The Verge After its foray into headphones, the next major new product category from Sonos is rumored to be a video streaming box similar to a Roku, Amazon ... read more

Good one, T-Mo. | Illustration by Alex Castro / The Verge T-Mobile isn’t exactly known for having a stellar track record against hackers, but it seems that the company actually caught a ... read more

A screenshot of today’s NYT Connections on the alternate puzzle creator. | Screenshot by Jay Peters / The Verge The New York Times wants to shut down a copy of its popular ... read more

There is a new breed of financial investor – or dis-investor, perhaps – that targets publicly traded companies with allegedly incriminating reports, while taking short seller positions on the company. This new breed of short-seller ... read more

The performance agency's clients now have access to build integrated models, giving them complete control of data and modeling as well as access to real-time reporting and optimization. ... read more

Dumbgood’s Limewire apparel collection includes a mix of sweaters, jackets, and tees. | Image: Dumbgood LimeWire, the popular peer-to-peer file sharing app from the early aughts that was resurrected in 2022 as ... read more

Image: Square Enix / Lightspeed Studios Have you heard that the critically acclaimed MMORPG Final Fantasy XIV is getting a mobile version? In a video announcement, Final Fantasy XIV game director Naoki ... read more

Illustration: The Verge Just five days after Meta started testing custom feeds in Threads, the company is already rolling them out to everyone. With custom feeds, you can track topics and accounts ... read more

Illustration by Alex Castro / The Verge Google has released a beta version of the Google Drive desktop app that supports Windows 11 running on Snapdragon chips. The app offers the same ... read more

Image: The Verge Microsoft is starting to open up Xbox Cloud Gaming to existing Xbox game libraries today. Xbox Game Pass Ultimate subscribers can now stream 50 games that they already own, ... read more

Photo by Rolf Vennenbernd/picture alliance via Getty Images Ford said it would cut 4,000 jobs from its business in Europe, while also lowering production estimates for its upcoming Explorer and Capri electric ... read more

Garmin’s Venu Sq 2 comes with an impressive set of health features, including hydration tracking, which its Fitbit rivals lack. | Image: Amelia Holowaty Krales / The Verge If you’re looking to ... read more

When Nextdoor, a social networking platform for local neighborhoods, launched its advertising business in 2017, CEO and Co-Founder Nirav Tolia declared it would be a $1 billion business by 2020. “I’m going to have to ... read more

Most MagSafe power bank kickstands are too flimsy to safely hold an iPhone. Anker’s design is much better. | Photo by Antonio G. Di Benedetto / The Verge We’ll soon see an ... read more

The Trade Desk is indeed building a CTV operating system. So much for shutting down those rumors. Weeks ago, CEO Jeff Green insisted they were off-base. Turns out, they’re only off-base if you think this ... read more

Now that’s a big smart display. | Image: Amazon Amazon’s first wall-mounted smart display just got a big upgrade. Today, the company announced the launch of the Echo Show 21, an upgrade ... read more

Image: The Verge The latest version of Chrome (Version 131.0.6778.86) has addressed an issue in the browser that broke the ability to highlight text on some websites over the weekend, Google’s Scott ... read more

The DS Pixel Keyboard combines the flexibility of a touchscreen keyboard with the tactile feedback of a physical one. | Image: DS The creators of the DS Pixel Keyboard have come up ... read more

STLA Frame platform with a battery pack. | Image: Stellantis Stellantis released new details about its big “multi-energy” vehicle platform, STLA Frame. The new platform runs primarily on battery-electric technology but can ... read more

Image: Lapz Lapz, the Apple Vision Pro app that puts Formula One races in mixed reality, is on hold after F1 asked it to stop using its content, as reported by UploadVR. ... read more

Susan Wu, Senior Director, Marketing Research, PubMatic Amid the growing complexity of the digital advertising ecosystem, today’s leading brands are leaning into programmatic’s ability to power a more holistic customer-centric model — one in which ... read more

Is the marketing funnel as we know it officially dead? Variations of that eternal question were posed over and over again to panelists at Paramount Advertising’s Performance Now summit in New York City on Tuesday. ... read more

Elden Ring. | Image: FromSoftware Reports that Sony was in talks to acquire Kadokawa, the Japanese media conglomerate that owns Elden Ring developer FromSoftware, have been confirmed. Kadokawa has released a short ... read more

Photo by Al Bello/Getty Images for Netflix © 2024 Netflix is following up the Mike Tyson vs. Jake Paul fight with NFL games and WWE’s Monday Night Raw. Continue reading… ... read more

Image: GSC Game World GSC Game World’s long-awaited survival epic delivers the ultimate stalker fantasy — if you can look beyond the plethora of glitches. Continue reading… ... read more

While the patent grant has no material effect on advertisers and agencies utilizing Comscore data derived from the method, already in use, it is another vote of confidence for the ad marketplace currency. ... read more

Apple has started selling its own ad inventory for Apple News, pitching ads to publishers and advertisers in hopes that it will increase revenue and offset device sales and subscription services. ... read more

Apple has started selling its own ad inventory for Apple News, pitching ads to publishers and advertisers in hopes that it will increase revenue and offset device sales and subscription services. ... read more

Photo by Jeff Fusco/Getty Images for Comcast Comcast is splitting from its NBCUniversal television arm as the market of cable TV customers shrinks in the age of cord-cutting and TikTok. The US ... read more

Reviews for the game on Steam are currently labeled as “Overwhelmingly Negative.” | Image: Microsoft Flight Simulator 2024 Microsoft Flight Simulator 2024 was released on PC and Xbox yesterday but early players ... read more

"The Simpsons" sends up TV this Sunday in a way that few, if any, of us have ever considered before. ... read more

Apple should consider getting into the TV set business to help build out its $4 billion ad business from other devices. Bloomberg says the company is "evaluating" such a move. ... read more

Sixty-seven percent of new advertisers (113) spent under $500,000, while 6% (10 brands) spent over $5 million. ... read more

As an entry-level device, the FE doesn’t quite nail the right mix of price, features, and hardware. Continue reading… ... read more

Illustration: The Verge Google employees met with the Department of Justice Antitrust Division last month to share workers’ perspectives ahead of the government’s expected proposal to break up the company. Their message? ... read more

Illustration: The Verge Google Meet is making it easier for everyone to position themselves in video calls without having to move the camera or mess around with the webcam’s frame adjustment settings. ... read more

Illustration by Alex Castro / The Verge Uber has launched a new airport-only fare option in its ride-sharing app called UberXXL. It surpasses UberXL’s single X by guaranteeing rides with trunk space ... read more

Comcast will spin off all its entertainment cable TV channels and news networks, MSNBC and CNBC - while keeping one lone cable entertainment network, Bravo. ... read more

Digital advertising has long promised precision and efficiency. But our obsession with “following the audience” has allowed low-quality sites and vanity metrics to thrive while brand integrity suffers. This singular focus on targeting audiences and ... read more

The Justice Department will ask Judge Amit Mehta, who ruled in August that Google operates a search monopoly, to require Google to sell Chrome. Plus, the ad tech wants the IAB Tech Lab to roll ... read more

In a social media environment where people are apathetic to news and experience content overload as every brand and creator tries to stand out — how do you as a marketer captivate people? Amy Luca, ... read more

This week’s Future of TV Briefing features an interview with Coca-Cola’s Pratik Thakar about the brand’s AI-generated holiday ad that has been getting a lot of attention, for better and worse. Prompt the feeling ... read more

Social media minnow Bluesky has emerged as a surprise winner in the wake of this month’s presidential race. People are flocking there almost as fast as they’re fleeing X, driven by distaste for owner Elon ... read more

U.S. lawmakers are reportedly urging an antitrust judge to make Google sell off its Chrome browser after the tech giant’s illegal search monopoly was exposed. The Bloomberg report predictably has the ad industry buzzing, with ... read more

Donald Trump made a lot of promises on the campaign trail, including calls to roll back perceived “wokeness” in schools as well as LGBTQ protections. As the picture of Trump’s return to the White House ... read more

Netflix says the Tyson/Paul fight pulled 65 million concurrent global household streams and 38 million U.S. streams, and the fight between Katie Taylor and Amanda Serrano was the most-watched professional women's sports event in U.S. ... read more

Image: Strava Strava recently informed its users and partners that new terms for its API restrict the data that third-party apps can show, refrain from replicating Strava’s look, and place a ban ... read more

Photo by Sam Byford / The Verge Niantic has announced that it’s building a new “Large Geospatial Model” (LGM) that combines millions of scans taken from the smartphones of players of Pokémon ... read more

"If you want to be good at advertising, be a student of popular culture," said my professor. ... read more

People loved uploading videos from their iPhone Camera Roll directly to YouTube. | Image: The Verge The “IMG_0001” website features a frame with an old TV static effect and a floating retro ... read more

Photo by Antonio G. Di Benedetto / The Verge Sony is bringing a big new feature to the PlayStation Portal: cloud streaming. When it first launched, the device was only able to ... read more

Illustration by Alex Castro / The Verge Following ongoing reports that Amazon’s generative AI makeover of Alexa is not going well, it appears Amazon may take a more practical approach to making ... read more

Illustration: The Verge Just one day after 404 Media revealed that HarperCollins struck a three-year AI training deal with an unnamed company, Bloomberg now says Microsoft will use the publisher’s content to ... read more

The retailer reports strong spending, especially from upper-income consumers. ... read more

Image: Warner Bros. A Minecraft Movie has a new trailer giving us a taste at the kind of story moviegoers can expect. The trailer predominately features Jack Black as Steve, the silent ... read more

Google keeps its spam policy updated. This time the goal is to target websites hosting content intended to take advantage of site ranking, especially after earlier this year it launched a method to combat site ... read more

"Twitch purchased no advertising from Twitter (or X) in the United States," after November 2022, X alleges in an amended antitrust complaint filed Monday with a federal court in Wichita Falls, Texas. ... read more

SANTA MONICA, Calif. – The digital advertising industry is poised for a strong 2025 as several economic indicators point toward growth, Terry Kawaja, founder and chief executive of investment bank LUMA Partners, said in this ... read more

Photo by Al Bello/Getty Images for Netflix © 2024 Despite widespread issues with video quality and buffering, Netflix’s live-streamed Mike Tyson vs. Jake Paul boxing match brought in an average of 108 ... read more

Snapchat is debuting "Sponsored Snaps," introducing ads in its Chat tab. All U.S. Snapchat users will see an ad for the film adaptation of "Wicked" leading into its opening weekend, presenting new opportunities for Snap's ... read more

Snapchat is debuting "Sponsored Snaps," introducing ads in its Chat tab. All U.S. Snapchat users will see an ad for the film adaptation of "Wicked" leading into its opening weekend, presenting new opportunities for Snap's ... read more

Image: Aqara Aqara’s Smart Valve Controller T1 is now available, bringing an interoperable Matter-compatible valve controller option to the smart home for the first time. The $69.99 T1 connects to your water ... read more

A report by WARC and TikTok examines the connection between an ad's cultural and personal relevance and the likelihood of a consumer purchasing a product, highlighting the potential importance of moving beyond consumers' demographic profiles ... read more

"Governor Huckabee has failed to make any allegations that would allow the reasonable inference that Meta had any 'fault,'" U.S. District Court Judge Gregory Williams said. ... read more

Illustration by Alex Castro / The Verge Google has given us a glimpse at what’s coming in the next major version of Android. The first preview release for Android 16 is available ... read more

The original Steam Controller, and a prototype that preceded it. | Image: Sean Hollister / The Verge Two years ago, Valve told The Verge it wanted a successor to its cult classic ... read more

Illustration: The Verge Google Gemini can now “remember” certain things about you, such as your interests and personal preferences. The change is rolling out to subscribers with access to Gemini Advanced, and ... read more

Minecraft could soon be coming to a theme park near you. UK theme park company Merlin Entertainments has announced the completion of a $110 million deal with developer Mojang to open Minecraft-themed ... read more

Media agencies provide more than just media buys. For one, they excel at creating precise and strategic audience profiles. ... read more

Photo by Chris Welch / The Verge Bose has acquired the high-end audio brand McIntosh — a move that Bose says will “significantly” expand its product lineup. The acquisition, which also includes ... read more

Image: Netflix Netflix is releasing a documentary next month about Ilya “Dutch” Lichtenstein and Heather “Razzlekhan” Morgan called Biggest Heist Ever — and the company’s timing couldn’t be better, as Lichtenstein and ... read more

Compared to the dumpster fire that is social media, online ratings are not pure evil, but they do have their dark side in a culture full of entitled customers. ... read more

What’s the best way for advertisers to get the most performance possible out of their Meta campaigns? The answer, according to Meta, is to buy more ads on Meta. It’s recommending that advertisers launch new ... read more

British automaker Jaguar is changing its branding for “a new era” as it prepares to fulfill its plan to go all-electric for its lineup, with the first new model slated to launch ... read more

Image: Cath Virginia / The Verge, Getty Images Google is tightening its rules against “parasite SEO” content, or articles and pages that often have little to do with the site’s focus but ... read more

Image: Cath Virginia / The Verge; Getty Image Brazil and the United Nations launched a new international effort to combat disinformation on climate change. They announced the Global Initiative for Information Integrity ... read more

Nanoleaf’s smart ceiling lights are exceptionally bright and deliver some cool lighting effects perfect for setting the mood. | Image: Nanoleaf If you want to brighten up your home as the days ... read more

Faced with the growing complexities of media metrics, Dentsu adopted the use of Microsoft Azure AI to support clients, developing a copilot to help employees interpret results via conversational chat that reduced analysis time by ... read more

Faced with the growing complexities of media metrics, Dentsu adopted the use of Microsoft Azure AI to support clients, developing a copilot to help employees interpret results via conversational chat that reduced analysis time by ... read more

Image: Microsoft Microsoft is creating a new companions experience for the Windows 11 taskbar that will surface important data with just a click. Microsoft 365 Companions will include contacts and people, files, ... read more