AI startup Limy raised $10 million in seed funding, with a plan to show brands how AI agents are driving sales for their businesses. Plus: The CMA ruled that Google must give publishers more autonomy ... read more

This story was originally published on sister site, Modern Retail. When Nadya Okamoto launched her pajama brand Matching this past summer, selling on TikTok Shop felt like an obvious choice. The platform had already played ... read more

Any thin hope marketers had that 2026 might calm the turbulence of last year didn’t survive January, as political shocks, platform upheaval and fresh economic jitters piled new uncertainty onto an already fragile market. Nobody ... read more

The U.K’.s Competition Markets Authority (CMA) has proposed new rules to give publishers more control over how Google uses their content in AI features like its AI Overviews. The upshot: publishers should be able to ... read more

This week’s Media Briefing looks at what ads coming to ChatGPT means for publishers, who fear they’ll be underwriting OpenAI’s ad business while losing control over distribution and dollars. ChatGPT’s ads are “a bitter ... read more

Peacock’s coverage of next weekend’s Super Bowl will provide advertisers with a key Big Game subplot.  While creatives and CMOs watching at home will focus on the celebrities, needle drops and ad gags, media buyers ... read more

As Snap readies the upcoming launch of its Specs AR glasses in direct competition with Meta, Google, and Apple, it has announced the establishment of a separate Specs-specific subsidiary. ... read more

Meta’s Q4 2025 earnings call with investors on Wednesday was brought to you by the letters “A” and “I.” And also by the numbers $115 billion and $135 billion. That’s the range for Meta’s planned ... read more

The Arkansas Social Media Safety Act "will block minors and adults from accessing protected speech online," the ACLU and other groups say in a friend-of-the-court brief filed this week with the 8th Circuit Court of ... read more

X's "Brand Ranx" is designed to showcase the real-time rankings of Super Bowl ads, with xAI's LLM Grok tracking "the most talked-about ads across four categories live throughout Super Bowl Sunday," according to its dedicated ... read more

According to "Wired," ICE List founder Dominick Skinner and a group of volunteers reported problems posting site links on Meta social media apps on Monday, with "Wired" verifying the group's claims the next day. ... read more

LAS VEGAS — Artificial intelligence can reshape advertising from disruptive interruption to emotional complement by matching ad tone to surrounding content, preventing jarring transitions that produce negative attention as opposed to the good kind. “Let’s ... read more

LAS VEGAS – Adam Singolda sees consumer behavior shifting faster than most media companies expected. Large language models such as ChatGPT are becoming a daily interface for information, he said, but the experience remains uneven ... read more

If accepted by the court, the settlement will resolve a class-action complaint alleging that Google "hijacked" Android users' cellular data by collecting information about apps when they weren't in use. ... read more

Previously Suarez spent 16 years in top management posts at IPG Mediabrands, including a two-year stint as Global CEO at UM. ... read more

The Competition and Markets Authority has asked Google to build in an opt-out feature for publishers that would allow them to restrict their content from being used in AI Overviews or to train AI models. ... read more

Sports marketing opportunities are more varied than ever before. But capitalizing on them requires more than chasing trends. It requires a disciplined process - one that brings media, creative and strategy together before the buy ... read more

A series about building a real career in ad tech, navigating chaos, learning fast, and finding ways to grow without burning out.People ask me fairly often how to start or advance a career in ad ... read more

Based on a survey of media buyers and advertisers, the report also finds two-thirds of respondents are focused on "agentic AI for buying/campaign execution." ... read more

Ad operations don’t always get easier when a publisher has a strong first-party data foundation to build on. In some cases, the strength of the underlying data can actually make monetization decisions more complicated. Ancestry’s ... read more

Media consumers are being exposed to an endless scroll of tall videos that form an algorithmic silhouette, New York Magazine writes. This is being done by following a series of steps laid out by Meta: “Gather inventory,” ... read more

Six companies dominate the U.S. media industry: Comcast, Disney, Warner Bros., Paramount, Sony, and Amazon, The Motley Fool writes. Comcast is the largest pay-TV and home internet provider in the U.S. The Warner Bros.-Discovery merger creates a player ... read more

Bari Weiss, the editor in chief of CBS News, said on Tuesday that CBS should be turned into a digital engine that meets news consumers far from broadcast TV. “We are not producing a product ... read more

In "The Faithful: Women of the Bible," the stories are told of five women from the Old Testament's "Book of Genesis." ... read more

Those that gain sizable market share would be more competitive as live, premium video platforms against continuously growing local digital players. ... read more

YouTube’s Kids and Family category is a bit of an anomaly. The category boasts some of the world’s most-watched accounts, week in, week out. But it’s also perhaps the most under-monetized part of YouTube. For ... read more

If you're Jersey Mike's, it means adding some LLM to your BLT and driving more customers to a new sandwich shop. ... read more

The recent Andromeda update, the fastest and most advanced iteration to date of Meta’s ad-retrieval system, has dramatically changed the rhythm of Meta Ads. Delivery cycles are faster, creative gets picked up and exhausted with ... read more

Prime Time 2.0 Big TV networks and studios are finally shifting toward programmatic advertising – even for their linear TV spots. And this shift is attracting a new wave of advertisers and transforming what a ... read more

The era of AI slop is forcing some of tech’s biggest players to rethink their brand narratives. The problem isn’t consumer adoption. It’s trust. Seemingly, these platforms recognize the need to build a better relationship ... read more

This story was first published by Digiday sibling Modern Retail. After federal agents shot and killed U.S. citizen Alex Pretti during an immigration raid this weekend, the Minnesota Chamber of Commerce released a letter Sunday ... read more

This week’s Future of TV Briefing looks at how lengthening payment windows and late payments from brands continue to roil the creator economy. Mo Money Mo Problems TikTok’s controversial first days, YouTube’s 2026 priorities, ... read more

01 Introduction Over the past year, AI has moved from the margins to the mainstream of editorial workflows. Publishers have increasingly embedded AI tools into daily functions — from internal uses ... read more

Publishers’ adoption of generative AI is reducing the friction between content and format, making it easier for the same story to appear as shorter summaries, audio, or video, often in real time. To some publishers, ... read more

On YouTube, The Rest is History podcast draws roughly around 500,000 viewers, who stick around for an average of about 48 minutes. That’s close to the length of a traditional hour-long show and even longer ... read more

The top five brands by estimated national TV ad spending in 2025 were Hyundai, Chevrolet, Jeep, Toyota and Kia, according to iSpot.tv. ... read more

State Senator Russet Perry reintroduced SB 388, which would revise the state privacy law by prohibiting sales of precise geolocation data -- regardless of whether consumers consent. ... read more

Yahoo on Monday launched its branded AI companion to guide users across its properties - its first version of an AI-powered answer engine. It also formed partnerships with Anthropic and Microsoft. ... read more

Pinterest issued a securities filing Monday announcing a global restructuring plan centered around reallocation of resources to further AI adoption, which is expected to result in the loss of around 15% of the company's workforce. ... read more

Facebook users are urging the 9th Circuit to reject the company's request to intervene in a dispute over its liability for fake ads on the platform. ... read more

Return on investment alone cannot provide adequate support to guide media investment decisions. As data analysis occurs in real time, marketers need more. ... read more

The U.S. streaming advertising market reached a turning point in 2025 as a surge of ad-supported inventory reshaped pricing, buying strategies and definitions of premium television, says Kathy Argyriou, head of publisher sales at FreeWheel, ... read more

LAS VEGAS – Roku is leaning into a message advertisers have long wanted to hear: connected TV can now drive measurable business outcomes, not just awareness. Speaking with Beet.TV Editorial Director Lisa Granatstein at CES ... read more

LAS VEGAS — Gaming purchases differ from typical consumer electronics transactions because they’re driven by passion and escape rather than necessity, creating emotional connections that retailers can leverage for brand partnerships. “A lot of consumer ... read more

This year’s winners of the WorkLife Awards reflect a shift in how leading companies define success in the workplace. Across industries, honorees prioritized cultures built on learning, creativity and employee well-being, while adopting new technologies ... read more

As precise targeting and personalization become table stakes for marketing, variations of contextual targeting signals are emerging, offering teams impactful and privacy-forward methods for winning consumer attention. While product features certainly lead consumers to purchase ... read more

Duggan, who led some of the ANA's most important media-related initiatives, will retire in June. Szulce officially joined late last week. ... read more

Duggan, who led some of the ANA's most important media-related initiatives, will retire in June. Szulce officially joined late last week. ... read more

AI models have largely been trained on content funded by advertising, and that model needs to continue, adMarketplace co-CEO Adam Epstein said. ... read more

Discovery, consideration and even purchase are increasingly happening inside AI interfaces, often without a click, a visit or a polite thank you to the brand that supplied the data. ... read more

Media by Mother turns five and adds two execs to upper management. ... read more

The bewildering thing about humans when we're faced with a crisis is this: The harder you push, the harder we'll push back. ... read more

Disney+ ad revenue is estimated to rise by double-digit percentages, but viewing growth will move more slowly in the next two years. Disney+ is not the only streamer to see slower-moving, low single-digit percentage gains ... read more

AI is transforming commerce, but if you think most people are ready for agents to shop for them, well, not so fast. “I do think [agentic] changes everything,” says LiveRamp CEO Scott Howe on this ... read more

The agency is "gathering information to better understand how the industry's commercial Big Data and ad tech providers can directly support investigations activities." ... read more

What if sports becomes even more common - on a daily basis - within a network's traditional mix of entertainment, news and sports programming? ... read more

The just-concluded winter storm had local TV news in a frenzy of warnings and weather maps in roughly two-thirds of the U.S. ... read more

AirOps' new Page360 platform helps brands update their content to better perform across traditional search, AI search and online forums. The post New Tool From AirOps Looks At Search Performance From Every Angle appeared first ... read more

The ongoing corporate conflict between Alphonso and LG Electronics (LGE) has all the makings of a Netflix docuseries. In fact, Ashish Chordia, co-founder and former CEO of Alphonso, the TV data startup that became LG ... read more

Democracy dies in darkness, but also in newspaper layoffs; The Trade Desk loses its CFO (again); and start saving up for ChatGPT ads now. The post WaPo’s Woes; TTD’s C-Suite Turnover appeared first on AdExchanger. ... read more

After a rocky 2025, ad tech entities, particularly “independents,” are taking measures to steady the ship in the coming 12 months, with the exit of The Trade Desk’s CFO (its second in six months) the ... read more

As streaming and connected television (CTV) edge closer to absorbing more of linear TV’s share of budgets this year, programmatic advertising is set to account for a larger slice of the TV advertising pie. The ... read more

Subscribe: Apple Podcasts • Spotify The creator economy is bursting at the seams — or is it that influencer marketing is booming? For an industry that’s big on labeling things, there’s one debate that ... read more

Ads in ChatGPT might be good for OpenAI’s business, but it’s not necessarily a good move for their users. What makes a tool like this feel almost futuristic is the sense that the answer arrives ... read more

Cloudflare’s move to bring AI startup Human Native into its stack signals a turning point: licensed, structured content could become a foundation for a more sustainable AI economy. While the ink is pretty fresh on ... read more

Meta is planning to test premium subscriptions to provide users across Instagram, Facebook, and WhatsApp with access to special features and expanded AI tools, according to a report by TechCrunch. ... read more

Meta is planning to test premium subscriptions to provide users across Instagram, Facebook, and WhatsApp with access to special features and expanded AI tools, according to a report by TechCrunch. ... read more

The remit spans strategy and execution across more than 150 markets. Siemens and iProspect have worked together for more than a decade. ... read more

Anthropic has introduced an extension to its Model Context Protocol, an open-source standard for connecting AI applications to external systems. ... read more

LAS VEGAS — Pharmaceutical advertising has been the backbone of TV ad strategies since the inception of the medium. But maintaining that central role requires embracing new delivery platforms including YouTube and connected TV as ... read more

The first few days of TikTok’s new ownership have been chaotic. Over the weekend, TikTok ownership changed hands from Chinese company ByteDance to a consortium of majority American companies known as TikTok USDS Joint Venture ... read more

Pinterest has added a “Media Planner” feature to help advertisers control Pin campaigns and promotions. The new media planner is built into Ads Manager and does not require manual modeling on spreadsheets, Pinterest says, according ... read more

In the first few days under new ownership, the U.S. version of TikTok has faced widespread outages and backlash from users, celebrities and politicians as well as rising interest in Skylight Social, an alternative open-sourced ... read more

In the first few days under new ownership, the U.S. version of TikTok has faced widespread outages and backlash from users, celebrities and politicians as well as rising interest in Skylight, an alternative open-sourced video ... read more

Retail Group Salling engages with 15 million customers weekly through a network of retail stores across Denmark, Germany and several Eastern European countries. ... read more

LAS VEGAS — The advertising industry is racing to automate video buying, but one agency executive is urging a more measured approach. Rather than handing over the keys to the machines, Mike Treon, head of ... read more

LAS VEGAS – The retail media sector is entering a pivotal year marked by consolidation, self-service tools and less fragmentation across retailers, said Sherry Smith, president of retail media at Criteo. Speaking with Beet.TV Editorial ... read more

Google has agreed to pay $68 million to settle a class-action lawsuit claiming that the company's voice-activated devices wrongly recorded conversations in people's homes, and disclosed snippets to outside contractors. ... read more

Google has agreed to pay $68 million to settle a class-action lawsuit claiming that the company's voice-activated devices wrongly recorded conversations in people's homes, and disclosed snippets to outside contractors. ... read more

His move from global philanthropy to media is a chance to change the world by shaping the public imagination. ... read more

Most publishers have no idea that a major part of their video ad delivery will stop working on January 31, roughly one month before Microsoft shuts down the Xandr DSP. For publishers that rely on ... read more

It's the first weekend of 2026 to not exceed totals for 2025. Theatrical revenues are still up 12.3% to $537.0 million so far this year. The first four weekends of 2026 averaged $104.6 million. ... read more

The Supreme Court on Monday agreed to take up a battle about how a privacy law passed nearly 40 years ago applies to web companies that offer online video. ... read more

Darren Walker has been named president and chief executive officer of Anonymous Content, a media production and talent management company .Previously, Walker served as president of the Ford Foundation, Yahoo/Finance reports.  ... read more

One of the reasons reading comprehension is successful is that the South had weak teachers unions compared to California and Illinois. ... read more

Major broadcast networks and streamers are just looking at a handful of shows - less than around 10 overall currently, according to reports. ... read more

One can imagine the elevator pitch that eventually led to a go-ahead for the new Fox crime series "Memory of a Killer." ... read more

Major broadcast networks and streamers are just looking at a handful of shows - less than around 10 overall currently, according to reports. ... read more

Google has quietly rebranded its "unified pricing rules" to "pricing rules" in Ad Manager. The change allows publishers to set bidder-specific floor prices again. Many publishers are now experimenting and seeing results from the revised ... read more

Americans usually stay close to home in ways that are meaningful for media buyers and advertisers. ... read more

If you are feeling pressure to “do something” about Ad Context Protocol, you are not alone. Since its launch a few months ago, AdCP has been framed as a foundational step toward an “agentic” future, ... read more

Goodbye for real this time, TikTok ban; Hello to ForbesPredict; and who knows what’s up with Business Insider? The post TikTok US (Finally) Emerges; Forbes, For Bettor Or Worse appeared first on AdExchanger. ... read more

TikTok has officially closed its long-anticipated deal with the U.S., aiming to address government concerns with data security and content moderation. But for many creators, the closure does little to alleviate ongoing frustrations with the ... read more

This story was first published by Digiday sibling Modern Retail. Once a favorite of millennials, Pacsun is finding fresh ways to keep its finger on the pulse of Gen Z’s tastes. Over the last four ... read more

After more than a year in limbo, TikTok can finally put the threats of a U.S. ban to bed, now that the deal between the American and Chinese governments has officially been ratified. On Jan. ... read more

Retail media now sits inside Diageo’s broader marketing mix, not downstream from it. That shift is most visible in how the advertiser works with retailers, particularly British supermarket chain Tesco. Once treated largely as ... read more

Ads Context Protocol, or “AdCP,” launched a little more than 100 days ago to much fanfare, great excitement, and high praise, while also prompting notable approbrium. Digiday attempted to gauge market engagement after the dust ... read more

If you can’t beat ’em sometimes you have to hire ’em away. That’s the approach CourtAvenue took when coming up against Stagwell in some of the pitches it didn’t win.  The independent multi-pronged agency run ... read more

Carpenter Media Group, based in Tuscaloosa, Alabama, now runs more than 250 news outlets in the U.S. and Canada -- up from 27 in March 2024 -- and is now the fourth-largest newspaper company. The company has ... read more

LAS VEGAS – As the advertising industry debates how quickly agentic AI will move from theory to practice, Alliant says the shift is already tangible inside its business. Speaking with Beet.TV contributor David Kaplan at ... read more