- Microsoft needs to win back trustCath Virginia / The Verge | Photo from Getty Images The world’s largest tech company has a security problem. A series of high-profile security incidents have rocked Microsoft over the past few ... read more
- The Trade Desk’s OpenPass Will Add Rewards As It Pursues Wider AdoptionPublishers looking to grow their addressable audience just got a new way to entice users to share an email address. The rewarded single-sign-on (SSO) provider Bonbon announced on Thursday that it’s integrating with The Trade ... read more
- The next big game from Clash of Clans developer Supercell launches in MayImage: Supercell Supercell doesn’t release a lot of games, but the studio’s mobile releases tend to be big hits. Think Clash of Clans, Brawl Stars, and Clash Royale. Now, the developer is ... read more
- Influencer agency Billion Dollar Boy offers office space to creators as part of a membership programInfluencer agency Billion Dollar Boy (BDB) is launching a creator community membership program on Thursday as it expands its consultative services and partnerships. With the launch of the so-called FiveTwoNine: The Creator Club membership, the ... read more
- The EPA’s new power plant pollution rule has a big, gassy hole in itA power plant in Thompsons, Texas, U.S. that’s home to the Petra Nova Carbon Capture Project on Thursday, Feb. 16, 2017. | Luke Sharrett/Bloomberg via Getty Images The Environmental Protection Agency (EPA) ... read more
- Ibotta Crosses The IPO Finish Line – Now The Real Work BeginsHey Readers, Welcome back to the AdExchanger Commerce Newsletter. This week, we’ll take a dive into the financials and outlook of Ibotta, the Walmart-backed shopping app that IPO’d last week. Ibotta (pronounced like “I bought ... read more
- TikTok ban: all the news on attempts to ban the video platformCath Virginia / The Verge | Photo by Brendan Hoffman, Getty Images Here’s a roundup of all the news about a new law requiring parent company ByteDance to sell off its platform. ... read more
- Is This TikTok Ban, Like, Happening?; DTC Darlings Lose Their Retail DarlingHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tick, Tock, Tick, Tock … Boom The New York Times homepage dubbed it a “US Foreign Aid Package.” CNBC crammed all the angles ... read more
- The case for and against organic socialThe dream was that someone — anyone, really — could build a brand without spending any money. All the brand marketer of the future needed was time, an idea and Final Cut Pro. Wieden+Kennedy, Super ... read more
- Inside Google’s latest move to postpone the cookie apocalypseGoogle has stayed true to form: It has put the brakes on its elaborate plan to ditch third-party cookies in its browser, just as many anticipated. For now, Google hasn’t given an exact timeline — just ... read more
- While Biden signs the TikTok bill, marketers still aren’t panickingWhen it comes to the TikTok “divestment or ban” bill, marketers are worried. But most are not too panicked about the outcome — at least not yet. The U.S. Senate passed a bill (79 votes ... read more
- Research Briefing: YouTube commands marketing spend on ad-supported streaming servicesInterested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. In this week’s Digiday+ Research Briefing, we examine how YouTube commands marketing spend among ad-supported streaming services, how fewer publishers ... read more
- Media Briefing: Publishers who bet on events and franchises this year are reaping the rewardsBetting big on franchises The bet publishers made on tentpole events and franchises to get advertising revenue back on track this year seems to be paying off. According to seven publishers, their ad sales ... read more
- FaZe Clan’s $75 million product licensing business could represent the future of esportsAfter a difficult year in 2023, FaZe Clan is looking to re-enter the esports limelight — and it’s using its lucrative brand licensing business to accomplish the task. Gamesquare’s acquisition of FaZe Clan, reported by ... read more
- Zuckerberg says it will take Meta years to make money from generative AIIllustration by Alex Castro / The Verge The generative AI gold rush is underway — just don’t expect it to create profits anytime soon. That was the message from Meta CEO Mark ... read more
- Fugitives And The New Civil War"I'm gonna need you to step out of the vehicle and take a pregnancy test," a police officer says to a young woman in the dystopian ad "Fugitive." ... read more
- Threads wants to let you wipe your old posts awayImage: The Verge Threads is testing the option to automatically hide your old posts. Instagram head Adam Mosseri says the feature is only available to a “small number” of users for now, ... read more
- Sephora pone a prueba una nueva estrategia de merchandising para el cuidado corporal
- The BattlerGC Pro might be the GameCube controller’s final formBattleGC Pro in limited-edition crystal. | Image: Retro Fighters This new BattlerGC Pro controller looks like it could be the ultimate GameCube gamepad — one with drift-resistant Hall effect joysticks, hybrid analog ... read more
- Biden Signs Law Banning TikTok Unless It's Sold"We will keep fighting for your rights in the courts," TikTok CEO Shou Chew said in a video posted to X after President Joe Biden signed a law that will ban the app unless it's ... read more
- Drake threatened with lawsuit over diss track featuring AI TupacPhoto by Prince Williams / Wireimage While Drake’s fans have been having a ball with the Canadian rapper’s recently released track dissing fellow rapper Kendrick Lamar, the legal team representing Tupac Shakur ... read more
- Spotify Submits EU iOS App To Apple, Following Previous AttemptsTo avoid Apple's 30% fee on all subscriptions made via the App Store, Spotify has submitted a new version of its iOS app for users in the EU. ... read more
- Airlines will soon have to pay you back if they cancel or delay your flightPhoto by Urbanandsport / NurPhoto via Getty Images The Department of Transportation (DOT) finalized rules that will soon require airlines to quickly refund passengers if they cancel or delay flights or make ... read more
- WhatsApp for iOS is rolling out passwordless logins with passkeysIllustration: The Verge One more app joins the passwordless future we’ve been promised. WhatsApp says it’s now rolling out support for passkeys in the iOS version of the app. With the feature ... read more
- TikTok will stop paying people to watch videos every dayThe Digital Services Act strikes again. | Illustration by Alex Castro / The Verge TikTok Lite users in Europe will have to find another way to earn an extra 38 cents a ... read more
- Net neutrality is about to make a comebackCath Virginia / The Verge | Photos from Getty Images The Federal Communications Commission is set to vote to restore net neutrality on Thursday in the latest volley of a yearslong game ... read more
- Paramount Plus is trying to carve out a safe streaming space for kidsIllustration by Alex Castro / The Verge There are two types of parents I’m friends with: those who let their kids watch YouTube and those who work very hard to keep their ... read more
- Apple’s new AI model hints at how AI could come to the iPhoneIllustration: The Verge Apple has been quiet about its plans for generative AI, but with the release of new AI models today, it appears the company’s immediate ambitions lie firmly in the ... read more
- Identity Begins At Home: TransUnion’s Rudich On Post-Cookie ROISAN JUAN, PR — As the digital landscape continues to fragment, advertisers face the daunting challenge of reaching consumers who are scattered across an ever-expanding universe of media channels and platforms. For Gillian Rudich, the complexity ... read more
- Spotify is struggling to get Apple to approve its iOS updates in the EUImage: Cath Virginia / The Verge Spotify submitted a new version of its iOS app that should give users in the European Union in-app pricing information for subscriptions made outside of Apple’s ... read more
- PepsiCo patrocina su primera colaboración con Hulu dedicada a promover la cocina latinaPepsi tiene claro que para conquistar al consumidor latino hay que ganarse primero su paladar, por eso está estrenando su primera serie en streaming, Talking Sabor, un programa que se podrá ver en Hulu a ... read more
- MRC Releases Invalid Traffic Update, Includes Property-Level ReportingThe new guidance reflects rapidly emerging forms of invalid traffic that already is setting the stage for future discussions and updates, including potentially qualitative ones. ... read more
- Feds charge Iranian nationals for cyberattacks against US governmentPhoto by Amelia Holowaty Krales / The Verge The US government has charged and sanctioned four Iranian nationals over claims they carried out a yearslong hacking campaign against US government agencies and ... read more
- Another Crab’s Treasure is a cheery, accessible take on Dark SoulsImage: Aggro Crab The underwater adventure is a rare glimpse into a more accessible soulslike experience. Continue reading… ... read more
- Reddit is updating its app to focus more on commentsIllustration: The Verge Reddit is updating its mobile app on iOS and Android to emphasize comments, the company said today. The handful of changes announced are aimed at “removing hurdles and reducing ... read more
- Musk Seeks To Revive Battle With Hate Speech ResearchersX Corp. will ask the 9th Circuit Court of Appeals to revive a lawsuit accusing the Center for Countering Digital Hate of scaring off advertisers by reporting on antisemitic and homophobic posts on X. ... read more
- Our pick for the best fitness tracker is down to its best price of the yearAmazfit’s GTR 4 offers an impressive feature set for its price, including an OLED display and dual-band GPS. | Photo by Amelia Holowaty Krales / The Verge Smartwatches like the Apple Watch ... read more
- Nissan’s Iruyo knows when your baby is sleeping, knows when they’re awakeJust look at the abject horror on that kid’s face. | Image: Nissan Almost seven years ago, my partner and I took an ill-advised road trip for a wedding with our nearly ... read more
- Elon Musk wants to turn Tesla’s fleet into AWS for AI — would it work?Image: Getty During last night’s earnings call with investors, Elon Musk threw out an all-time late-night dorm room bong sesh of an idea: what if AWS, but for Tesla? Musk, who loves ... read more
- Streaming Platforms Must Become Performance Channels To Stay On Wall Street’s Good SideNeedham & Company’s Laura Martin will be speaking at AdExchanger’s Programmatic I/O conference May 20-22 in Las Vegas. Click here to register. Survival of the fittest is the name of the game in streaming. Streaming services ... read more
- With Firefly Image 3, Adobe aims to integrate more AI tools for various appsOne year and 7 billion images later, Adobe’s new version of Firefly is now expanding across its design universe. Adobe yesterday released a third generation of its Firefly AI image model to power new capabilities ... read more
- Biden signs TikTok ‘ban’ bill into law, starting the clock for ByteDance to divest itCath Virginia / The Verge | Photo from Getty Images President Joe Biden signed a foreign aid package that includes a bill that would ban TikTok if China-based parent company ByteDance fails ... read more
- ‘PBS Retro’ is coming to Roku as a FAST channelIt’s where Mister Rogers’ Neighborhood lives. | Image: PBS Distribution via The Wrap. Parents, it’s time to green-light more screen time. PBS classics from the ’70s, ’80s, and ’90s, including titles ... read more
- Why Google Will Not Deprecate Browser Cookies Until 2025After hitting another roadblock on its way to deprecating third-party browser cookies in Chrome, the rollout data is now estimated for sometime in 2025 - if the company meets CMA and ICO approval. ... read more
- How A Digital Media Agency Built Its Own AI-Powered Contextual Targeting ToolThere’s no need to cry. It’s just emotional targeting. Jokes aside, the Toronto-based digital media agency Hotspex Media claims it has developed an AI self-service tool that allows brands and agencies to target ads based ... read more
- Paramount+ Celebrates The National Parks Foundation MissionParamount+ explores new locations this week, including live streams of Yosemite and Blue Ridge Parkway. ... read more
- Stellar Blade on PS5 has flash and fun but is mostly dullImage: Shift Up While the combat is challenging and rewarding, it takes far too long to get to the good stuff. Continue reading… ... read more
- How accurate and precise data sets drive effective first-party data activationEmily Kistner, director of new business and identity solutions, Adstra The landscape of data-driven advertising is evolving at a breakneck pace, with connected TV and programmatic advertising leading the charge. Scalable identity, coupled with the ... read more
- A morning with the Rabbit R1: a fun, funky, unfinished AI gadgetThe Rabbit R1 is a fun little thing — and oh boy, is it orange. There were times I wasn’t sure the Rabbit R1 was even a real thing. The AI-powered, Teenage Engineering-designed ... read more
- CMO Survey Finds Gen AI Already Has Had A Profound Impact On MarketingDespite only being deployed in an estimated 7% of marketing activities, marketers say it has already boosted sales and customer satisfaction, while reducing overhead costs. ... read more
- NBA Looks To Go Yards Better Than The NFL – Speaking ExclusivelyThe NBA is looking at the next round of TV contracts -- which could blow past that of the NFL's recent TV dealings in one regard: Streaming exclusivity. ... read more
- Qualcomm strong-arms its way into Windows laptops this summerImage: Joanna Nelius / The Verge On Wednesday, Qualcomm announced the impending arrival of its Snapdragon X Plus laptop processor alongside more information for its previously announced Snapdragon X Elite chips. While ... read more
- App Store video game emulators: all the news on retro console ports for iOSIllustration by Alex Castro / The Verge iPhone users can finally enjoy retro gaming emulators without jailbreaking their phones. Continue reading… ... read more
- Snap Takes Creator Creds, AR Focus To The NewFrontsMIAMI — Snap Inc., the company behind the popular platform Snapchat, is redefining its relationship with agencies through the newly launched Snap Advanced Partner Program. This initiative is set to grant agencies premium services, access to ... read more
- Google’s McDonald Goes Long & Short On CTV Ad FutureSAN JUAN, PR — The time when YouTube was best known for skateboarding dogs now feels like eons ago. Two decades on, the video platform is now host to major broadcasters, as well as short-form ... read more
- Deep Learning A Game-Changer for Predicting Consumer Behavior, Cognitiv’s Fain SaysMIAMI — How do you understand consumer behavior in the multi-channel world of abundance, choice and fragmentation? Jeremy Fain is bringing “deep learning” to the party. In this video interview with Beet.TV at POSSIBLE 2024, ... read more
- IPG Reports 1.3% Growth In Q1, In Line With ExpectationsThe company said that its media operations, healthcare marketing and PR units continued to perform strongly and were the main growth drivers in the quarter. Growth in U.S. was 2.1%. ... read more
- CPC Report Shows Where Ad Costs Rose And FellPacvue's Q1 2024 report draws on insights from thousands of advertisers, showing how retail media chips away at paid-search media, although paid-search ad spend reached a new high in 2023. ... read more
- HGTV Title Partnership Is Brand Slam For ZillowA new HGTV show positions Zillow as an addictive browsing experience that is rewarding for both serious house hunters and online real estate tourists. ... read more
- Lamborghini’s popular Urus SUV grows a plug — and goes hybridLamborghini’s mission to produce gas-electric hybrid versions of all of its models continues with today’s release of the plug-in hybrid Urus SE. The SUV is the top selling vehicle in Lamborghini’s lineup, ... read more
- What happens after your country runs on 99 percent renewable electricity?Kenneth Lobo Méndez, director of planning and sustainability in electricity management, and Marco Jiménez Chavez, an engineer, at the state-run electricity utility Instituto Costarricense de Electricidad (ICE). | Collage by Israel Vargas | ... read more
- Adobe’s impressive AI upscaling project makes blurry videos look HDAdobe claims its new VideoGigaGAN generative AI model can upscale video clips more consistently and in higher quality than other VSR methods. | Image: Adobe Adobe researchers have developed a new generative ... read more
- Windows 11 Start menu ads are now rolling out to everyoneThe app recommendations in the Windows 11 Start menu. | Image: Microsoft Microsoft is starting to enable ads inside the Start menu on Windows 11 for all users. After testing these briefly ... read more
- MFA Sites Aren’t Going Anywhere Until There Are Incentives To End ThemThe past year has seen increased exposure, dialogue and scrutiny over made-for-advertising (MFA) sites. Most recently, Adalytics exposed Forbes’ MFA website, and Jounce Media’s supply chain reports have gathered overwhelming evidence around the prevalence of ... read more
- The Fin Tech Ad Tech Boom; Temu Tops Meta’s Charts (But At What Cost?)Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Revolut-ion Only last week, this newsletter noted the shift in fin tech and credit companies entering ad data sales. The latest to ... read more
- With the rise of the chief AI officer, it’s time to examine ‘czar’ cultureThe rise of the chief AI officer should be no surprise. The position is simply the latest in a long line of roles that businesses have added to the C-Suite over the years to signal ... read more
- Why Cava’s bid for brand awareness means prioritizing streaming adsSome brands are throwing more ad dollars behind storytelling campaigns and brand awareness channels as marketers fight for attention in today’s busy digital marketplace. Fast-casual restaurant chain Cava is one of them — it’s been ... read more
- A history of middle manager stress: The Return podcast, season 3, episode 1Subscribe: Apple Podcasts • Stitcher • Spotify Middle managers have been underwater since the 70s. The biggest challenges, frustrations and reasons for discontent among this middle layer of the workforce, were prolifically documented by ... read more
- Why 2K is investing in sports games with ‘Top Spin 2K25’ and other titlesAs video game publishers adjust to a changing market, the lasting popularity of sports games could present a potential lifeline. 2K, the publisher of prominent sports titles such as “NBA 2K” and “WWE 2K,” has ... read more
- 12 eco-focused beauty and wellness brands on their current sustainability challenges
- As TikTok ban threatens stability in social media ecosystem, some brands settle into the fediverseThe possibility of a TikTok ban is inching closer to becoming a reality at this point. On Tuesday, the Senate passed the bill that would bar the social media platform from operating in the U.S. ... read more
- Future of TV Briefing: Sneak peek at ‘The Future of TV’ video seriesThis week’s Future of TV Briefing looks at the upcoming “The Future of TV” video series, which will debut next week and explore the state of the streaming ad industry. Stay tuned Netflix’s new ... read more
- The Mercedes G-Wagen, the ultimate off-road status symbol, goes electricImage: Mercedes-Benz AG Mercedes’ box-shaped luxury off-roader finally gets an electrified makeover. Continue reading… ... read more
- Senate passes TikTok ban bill, sending it to President Biden’s deskCath Virginia / The Verge | Photo by Brendan Hoffman, Getty Images A bill that would force China-based company Bytedance to sell TikTok — or else face a US ban of the ... read more
- Steam will stop issuing refunds if you play two hours of a game before launch dayEight years ago, Valve began offering no-questions-asked refunds for any game you buy on Steam — as long as you asked for that refund within 14 days of purchase and haven’t played ... read more
- This Game Boy-looking phone stand is why MagSafe is goodThat’s a nice looking charger. | Image by Elago MagSafe isn’t a particularly controversial standard, but I’ve heard people grumble about it. They get upset because it doesn’t charge quite as efficiently ... read more
- The EU’s new right-to-repair rules make companies fix your device after a warranty expiresCath Virginia / The Verge The European Union has officially adopted a new set of right-to-repair rules designed to encourage people to repair broken devices, rather than replace them. One of the ... read more
- A cheaper Tesla is back on the menuThe Model 3 might get an affordable younger sibling in 2025. | Image: Tesla Tesla says it will build more affordable electric vehicles — perhaps as soon as 2025 — refuting recent ... read more
- Americans Favor Freedom Of The Press, But It Varies By Group, Pew ReportsMost people say the media are influenced by business and political interests. ... read more
- Do We Stink?As healthy humans, we will always produce sweat, new products to alleviate it, and funny commercials to promote stink-stoppers. ... read more
- Google Won’t Pull Cookies In 2024Google announces it's delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time. The post Google Won’t Pull Cookies In 2024 appeared first on AdExchanger. ... read more
- Jabra’s noise-canceling Elite 5 are on sale for 40 percent off right nowJabra’s latest midrange earbuds aren’t the best at any one thing, but they do offer a lot of bang for your buck. | Image: Jabra At this point, it’s safe to say ... read more
- The FTC has banned noncompete agreementsIllustration by The Verge | Photo via Getty Images The Federal Trade Commission has voted to ban noncompete agreements nationwide, saying that they are an “unfair method of competition.” Noncompete agreements ... read more
- Google delays third-party cookie demise yet againGoogle is delaying the end of third-party cookies in its Chrome browser — again. In other unsurprising developments, water remains wet. The announcement was made on Tuesday ahead of quarterly reports from Google and the ever-watchful ... read more
- Senate Passes Bill To Ban TikTok Unless ByteDance DivestsThe bill, which could result in a ban on the popular TikTok app, now heads to President Joe Biden for signature. ... read more
- Meta Opens Up Quest OS To Third-Party Hardware MakersThe operating system for Meta's Quest virtual-reality headsets can now be used by third-party device makers, including leading tech companies Lenovo, Xbox and Asus, which have committed to using Meta's software to build new metaverse ... read more
- Framework won’t be just a laptop company anymorePhoto by Monica Chin / The Verge Today, Framework is the modular repairable laptop company. Tomorrow, it wants to be a consumer electronics company, period. That’s one of the biggest reasons it ... read more
- TikTok's Ad Metrics Improved In Q1 As Marketers Sought Youth AudienceThe social-video app experienced a higher cost-per-thousand as it faces the possibility of a U.S. ban. ... read more
- Tesla teases robotaxi ridehailing function in its appIllustration by Alex Castro / The Verge Tesla provided a sneak peek of its upcoming ridehailing mobile app in the company’s latest earnings report. The company’s CEO, Elon Musk, has said that ... read more
- X To Start Smart TV AppMoving more fully into the TV/video marketplace, X is starting up a smart TV app, according to CEO Linda Yaccarino, to provide a "high-quality, immersive entertainment experience on a larger screen," writes Yaccarino. Still in ... read more
- Apple reportedly cuts Vision Pro production due to low demandDemand for Vision Pro is falling. | Photo by Amelia Holowaty Krales / The Verge Apple is reportedly cutting its Vision Pro headset shipment forecast for the rest of the year due ... read more
- Tesla’s profits sink as the company struggles with cooling demandPhoto by VCG / VCG via Getty Images Tesla reported its first quarter earnings during an incredibly shaky moment for the company in which sales numbers and the stock price have both ... read more
- Wattpad has a community problem, so it’s killing DMsWattpad says DMs will be shut down on May 6th, alongside the deletion of all existing messages. | Image: Wattpad Community publishing platform Wattpad is removing the ability for users to send ... read more
- T-Mobile’s new 5G internet plan lets you take your Wi-Fi on the roadHome internet for when you’re not at home. | Illustration by Alex Castro / The Verge T-Mobile has announced two new home internet plans: Home Internet Plus and Away. Well, technically that’s ... read more
- What to expect at Apple’s May ‘Let Loose’ eventApple’s next event will be all about iPads. | Image: Apple Apple has gone and announced a spring event for May 7th at 7AM PT / 10AM ET. While the company didn’t ... read more
- The biggest AI companies agree to crack down on child abuse imagesIllustration by Cath Virginia / The Verge | Photos from Getty Images Tech companies like Google, Meta, OpenAI, Microsoft, and Amazon committed today to reviewing their AI training data for child sexual ... read more
- Amazon Ads, Reddit and MTV are 2024 Digiday Content Marketing Award finalistsThis year’s Digiday Content Marketing Awards finalists focused on creating more relatable, interactive campaigns to improve consumer engagement. These shortlist entries showcase the companies and campaigns successfully using content to modernize media and marketing. With ... read more
- Atlus’ new fantasy-meets-Persona RPG launches in OctoberImage: Atlus Metaphor: ReFantazio is the inscrutable name for Atlus’ next RPG project. The company launched a new trailer and a 30-minute video introducing players to the story, gameplay, and social elements ... read more
- You don’t know your K-pop persona, do you?Image: Spotify Spotify has launched a colorful personality quiz designed to help K-pop fans determine their persona. For those unfamiliar with the K-pop term or its Jungian roots, a “persona” refers to ... read more
- Texas AG Appeals Order Blocking Investigation Of Media MattersTexas Attorney General Ken Paxton wants a federal appellate court to allow him to resume investigating the watchdog Media Matters over its report that ads for major brands were being placed next to pro-Nazi posts ... read more