- How Streamers Are Fighting The Plight Of Shrinking TV Ad InventoryUS TV ad inventory – including streaming – is eroding. Which means streaming platforms are tasked with pulling off the very difficult feat of appeasing viewers while also growing ad revenue enough to placate Wall ... read more
- Bot Or Not?Digital media company Nubai Ventures is taking ad platform Outbrain to court. Nubai claims Outbrain knowingly sent a high degree of bot traffic to its site because Nubai didn’t pay a premium for sponsored link ... read more
- Comic: A Real Fixer-UpperEnjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: A Real Fixer-Upper appeared first on AdExchanger. ... read more
- Criteo Picks Up MRC Creds For Retail Media; Google Makes Campaign Reports (Slightly) Less ConfusingHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. MR-Seize The Opportunity, More Like Criteo is now MRC accredited for display impressions and click-based metrics for on-site and in-app retail media placements. ... read more
- Digiday+ Research deep dive: Agency spending on TikTok sees a sharp declineInterested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. We’ve established that brands and retailers are taking more of a wait-and-see approach to TikTok as the short-form video ... read more
- CNC Agency creates innovation lab to connect AI, experiential content to the physical worldCutting-edge technological innovation more and more can be the terrain of smaller media or full-service agencies looking to expand their offerings, rather than solely for those that can afford it. Independent experiential agency Coffee ... read more
- How The New York Times is using visuals to boost podcast discovery and grow listenershipTo grow podcast listenership and help people discover new shows this year, The New York Times is experimenting with creating images and video on platforms like YouTube and its own audio app, according to Nina ... read more
- The Home Depot rebrands its retail media network in pitch for ad dollarsRetail media networks are increasingly taking a page out of major media players’ playbook, hosting upfront-style pitches to advertisers, looking to locking in ad dollars sooner rather than later. On Thursday, The Home Depot hosted ... read more
- Apple sues former iOS engineer for allegedly leaking Vision Pro, Journal app detailsIllustration by Nick Barclay / The Verge Apple is suing a former employee for leaking confidential information, including unknown details about Apple’s Journal app, the development of the VisionOS headset, and more, ... read more
- March Madness — And AdnessI've been scratching my head, trying to understand those Homes.com spots starring Heidi Gardner and Dan Levy. ... read more
- Algorithms can aid price collusion, even if no humans actually talk to each other, US enforcers sayGetty Algorithms might help hotels illegally collude on prices, even if no humans from those businesses actually talk to each other about them, according to US antitrust enforcers. The Department of Justice ... read more
- Seedtag Launches Contextual TV for CTV AdvertisersContextual advertising platform Seedtag this week introduced Contextual TV to help brands use contextual targeting tactics in their streaming ad buys. The product constructs audience segments based on online consumption patterns and viewing habits. Brands ... read more
- NYC will test AI gun detectors on the subwayCath Virginia / The Verge | Photos by Getty Images New York City will soon start testing out technology that uses AI to detect guns at subway turnstiles, Mayor Eric Adams said ... read more
- Video Game Budgets Are Growing Up, But Ad Tech Still Needs To Catch UpThe vast majority of advertisers who buy ads in video games (91%) no longer consider gaming to be an experimental media channel. That’s the good news, according to joint research by the IAB and Advertiser ... read more
- Kentucky Passes Privacy Bill That Exempts Pseudonymous DataIf enacted, Kentucky's privacy bill won't require companies to allow people to opt out of a common form of online ad targeting. ... read more
- Microsoft’s new safety system can catch hallucinations in its customers’ AI appsIllustration: The Verge Sarah Bird, Microsoft’s chief product officer of responsible AI, tells The Verge in an interview that her team has designed several new safety features that will be easy to ... read more
- Apple’s OLED iPad Pro will reportedly arrive in MayPhoto by Dan Seifert / The Verge Apple plans to release a new lineup of iPad Pros with OLED displays in early May, according to a report from Bloomberg’s Mark Gurman. The ... read more
- Cox Wants SCOTUS To Intervene In Battle With Music CompaniesCox wants the Supreme Court to decide whether internet service providers are responsible for copyright infringement by subscribers. ... read more
- Hulu with Live TV adds MLB Network just as baseball season gets underwayPhoto by Brian Rothmuller / Icon Sportswire via Getty Images Hulu’s subscription TV service has added MLB Network to its core channel lineup in the nick of time for the league’s Opening ... read more
- SteelSeries’ multi-platform Arctis Nova Pro Wireless headset is nearly $70 offThere are few PS5-compatible gaming headsets that do everything as well as the Nova Pro Wireless. | Photo by Amelia Holowaty Krales / The Verge When I can’t crank up the volume ... read more
- Retail Media Will Boom Offsite & On TV: Analyst LipsmanLong dominated by the likes of Amazon, retail media is now seeing a democratization of opportunity that promises riches for a broad array of players. A key trends watcher in the space says the space ... read more
- Sam Bankman-Fried Sentenced to 25 Years For Cryptocurrency Fraud In FTX ScandalSam Bankman-Fried, former CEO and co-founder of FTX, was sentenced to 25 years for his role in defrauding users of his collapsed cryptocurrency exchange. ... read more
- LinkedIn Tests TikTok-Esque Video FeedIn adopting a short-form video feed, LinkedIn is following the lead of other social platforms while also attempting to broaden its appeal to a new generation of professionals. ... read more
- How a Windows shake-up could position Microsoft to capitalize on AI PCsPhoto by Becca Farsace / The Verge After Windows and Surface chief Panos Panay departed Microsoft last year, the software giant quickly split his two divisions into two different teams. It was ... read more
- New York’s first offshore wind hub to be built with union laborA wind turbine at the South Fork Wind Farm in the Atlantic Ocean off the coast of Long Island, New York, on December 7th, 2023. | Photo by Steve Pfost / Newsday RM ... read more
- Amazon’s palm-scanning service now lets you sign up from your phoneImage: Amazon Amazon now lets you sign up for its palm recognition service directly from your phone. It’s launching a new Amazon One app on iOS and Android you can use to ... read more
- Godzilla x Kong: The New Empire overdoes it allImage: Legendary Director Adam Wingard’s Godzilla vs. Kong sequel is big on bombastic spectacle and new lore but woefully lacking in terms of story and substance. Continue reading… ... read more
- Sam Bankman-Fried sentenced to 25 years for FTX fraudFTX founder Sam Bankman-Fried once bragged that he had a 5 percent chance of becoming president of the United States | Collage by Cath Virginia / The Verge | Photo by Victor J. ... read more
- 8BitDo’s latest retro keyboard is an ode to the Commodore 648BitDo’s new keyboard draws inspiration from the Commodore 64’s brown and beige color scheme. | Image: 8BitDo 8BitDo’s latest mechanical keyboard riffs on the design of a 1980s computer with one of ... read more
- Amazon, Google, Microsoft Infuse AI Startups With CashCash infusions will pay off in revenue for some of the largest tech companies running ad businesses. New Street Research estimates that generative AI will represent 21% of Amazon Web Services revenue in 2025. The ... read more
- Surprise! Google will let the Pixel 8 run on-device AI after allGoogle Pixel 8 owners can have a little on-device AI, as a treat. | Photo by Allison Johnson / The Verge We did it, y’all. We bullied Google into letting the Pixel ... read more
- Be Scared, But Don't Be FooledThe JIC's clarifying statement focuses on "transparency around transactional readiness," but has nothing to do with the quality, validity or relevance of a proposed advertising currency metric. ... read more
- Meta is adding AI to its Ray-Ban smart glasses next monthPhoto by Amelia Holowaty Krales / The Verge Meta will bring AI to its Ray-Ban smart glasses starting next month, according to a report from The New York Times. The multimodal AI ... read more
- A quarter of YouTube’s paid creators are earning money with ShortsIllustration by Alex Castro / The Verge One year after YouTube turned on revenue sharing for its shortform video feature, a growing chunk of creators are getting paid for it. More than ... read more
- WHY Horizon Just Promoted Its Human Intelligence ChiefScott Lukas, who joined the agency months ago, succeeds WHY Group Founder Sheri Roder, who is leaving Horizon. ... read more
- Sans McDaniel: What Do MSNBC, NBC Really Need Now?What should we make of the turnaround with Ronna McDaniel - and how has this affected loyal viewers of MSNBC and other news networks? ... read more
- The Xiaomi 14 Ultra is a photography nerd’s dreamIt’s a beaut. For most people, the compact camera is long since dead; a camera is a phone and a phone is a camera. But despite all of the technological developments over ... read more
- Albertsons’ Jindal Sees Identity As Key To Cross-Channel Consumer ExperienceSAN JUAN, PR — Supermarkets used to trade more in detergent than data – but, in the new world of retail media, these big merchants are leveraging customer identity in advertising sales. As retailers strive ... read more
- As Programmatic CTV Matures, Marketers Must Embrace Cross-Functional Learning: MAGNA’s FitzpatrickThe landscape of Connected TV (CTV) is evolving rapidly, with programmatic pathways becoming increasingly populated by premium content. In this video interview with Beet.TV, Jean Fitzpatrick, SVP of Performance Partnerships at MAGNA Global, shares her insights ... read more
- Magna Upgrades Again, Boosts Outlook On Strengthening Economic IndicatorsThe IPG Mediabrands unit increased this year's U.S. ad forecast nearly a point to +9.2%, and 2023's final estimate up more than two points to +5.7%. ... read more
- Zimbabwean Mobsters Come To New Orleans In AMC's 'Parish'AMC is promoting the six-part "Parish" as a "high-octane" thriller, which makes sense given the show's emphasis on driving skills. ... read more
- Internet Users Want Sustainability Standards For Digital AdsThe Acceptable Ads Committee is calling for the ad industry to raise awareness among consumers related to the impact of digital ads. It will require broad collaboration among ad industry organizations. ... read more
- Embracer is selling Borderlands developer Gearbox to Take-TwoTwo in-development Borderlands projects will continue to be led by Gearbox CEO Randy Pitchford under Take-Two’s 2K division. | Image: 2K Swedish gaming conglomerate Embracer Group has entered an agreement to sell ... read more
- Why several U.S. ad forecasts predict a better 2024, and not just because of political spendingThree major ad forecasters are predicting improved U.S. media spend totals for 2024, citing improved business conditions. What’s even more encouraging is the forecasts raised their growth estimates independent of what’s expected to be the ... read more
- Streaming, Politics Star In Magna 2024 US Ad ForecastIf you’re sick of hearing about the volatile macroeconomic environment, Magna has some decent news. The US ad market is set to grow this year. US ad revenues are expected to increase by 6.7% to ... read more
- Every US federal agency must hire a chief AI officerCath Virginia / The Verge | Photos from Getty Images All US federal agencies will now be required to have a senior leader overseeing all AI systems they use, as the government ... read more
- New York City welcomes robotaxis — but only with safety driversImage: Getty New York City announced a new permitting system for companies interested in testing autonomous vehicles on its roads, including a requirement that a human safety driver sit behind the steering ... read more
- How RMNs Use MFA And Cheap Inventory To Game Attribution RulesRetail media has a serious attribution problem. Closed-loop purchase attribution is one of the main selling points of retail media. It’s why retail media network (RMN) placements are so expensive relative to open programmatic. But ... read more
- Sins Of The Cookie: How Third-Party Cookies Set The Industry BackGoogle Chrome’s third-party cookie deprecation plan is in effect, and the industry continues to await the fallout from the death of the cookie. However, it’s worth recognizing that the third-party cookie actually stymied the development ... read more
- Maybe ‘Everything Is An Ad Network’ Isn’t A Good Thing; The Ghostbusters Prequel Nobody WantsHere’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dwindling Organics There’s been a Big Bang-like expansion of retail media networks. From just a handful of small units within Amazon and Kroger ... read more
- Media Briefing: Publishers search for new ways to grow (and authenticate) audiences, overheard at the Digiday Publishing SummitOverheard at DPS Dozens of publishers made the annual trek to snowy Vail, Colorado for the spring iteration of the Digiday Publishing Summit this week with hopes of discussing and finding solutions to the challenges ... read more
- Research Briefing: Publishers’ revenue sources are top of mind at Digiday Publishing SummitInterested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. In this week’s Digiday+ Research Briefing, we examine which revenue streams were top of mind for publishers at the ... read more
- Why Georgia-Pacific consolidated most retail media spending with seven networks after testing over 25 optionsThe rapid growth of the retail media space has continued apace this year. Some marketers are testing more retail media networks and betting on said networks as Google crumbles Chrome’s third-party cookie and first-party data ... read more
- Selling The BibleTrump's selling of "the only Bible endorsed by me!" is too on-the-nose as self-satire to satirize. ... read more
- Israel quietly rolled out a mass facial recognition program in the Gaza StripIllustration by Alex Castro / The Verge Israel has deployed a mass facial recognition program in the Gaza Strip, creating a database of Palestinians without their knowledge or consent, The New York ... read more
- Dbrand tried and failed to fix the Ghost Case — replacements will take longerThe Dbrand Ghost Case for the iPhone 15 Pro. | Image: Dbrand Dbrand is scrapping plans to fix its anti-yellowing Ghost Case, but not because it yellows — it’s that it scratches ... read more
- Leaked images reveal Microsoft’s white disc-less Xbox Series X consoleImage: Exputer Microsoft appears to be readying a white version of its Xbox Series X console without a disc drive. Exputer has published a series of leaked images of the white Xbox ... read more
- Oregon’s governor signs right-to-repair law that bans ‘parts pairing’Oregon joins Minnesota, California, and New York in giving consumers and repair shops more control over device repairs. | Image: iFixit Oregon Governor Tina Kotek has now signed one of the strongest ... read more
- Anything Is POSSIBLE: OAAA’s Bager Sees A ‘Share Shift’ For DOOH, AI On Learning AgendaAs the sun comes out this spring, many marketers will be heading to Miami for the POSSIBLE conference, April 15 to 17, “The timing of it is great,” says Anna Bager, President & CEO of ... read more
- Los medicamentos para adelgazar como Ozempic impulsan las plataformas de telemedicina DTCEsta historia fue reportada por primera vez en Modern Retail una publicación hermana de Digiday en Español. Los fármacos para adelgazar como el Ozempic, que hasta hace un par de años se utilizaban para tratar la diabetes, ... read more
- Apple Defeats Antitrust Case Over Crypto PoliciesSiding with Apple, a federal judge has dismissed a lawsuit alleging that the company conspired with Venmo, Cash App, and Google Pay to block decentralized cryptocurrency apps from the app store. ... read more
- The new MacBook Air M3 is $100 off for the first timeThe new M3-powered MacBook Air is faster than its predecessor with GPU upgrades. | Image: Apple It’s a good day for Apple deals. Not only can you get $150 off the Apple ... read more
- Meijer Expands Media Network, Deepens Data SharingDerek Steele, group VP of customer marketing, explains the regional grocery chain's strategy -- including adding new functions to both on-site and off-site ads. ... read more
- GLAAD report says Meta allows anti-trans hate to ‘flourish’ on its platformsImage: Vjeran Pavic GLAAD, the world’s largest LGBTQ+ media advocacy group, claims that Meta’s content moderation system is allowing an “epidemic of anti-transgender hate” to flourish on its platform. A new report ... read more
- Twitch bans turning butts and boobs into green screensThough this isn’t quite what Twitch will soon ban, it’s another example from Morgpie of her ability to push Twitch’s guideline boundaries | Image: Twitch / Morgpie The latest update to Twitch’s ... read more
- Qualcomm quietly demos Baldur’s Gate 3 and Control on Snapdragon X Elite laptopsThe red Snapdragon X Elite reference design laptop Qualcomm used to show off the games. | Image: Qualcomm If you read my scoop last week, I bet you’ve been wondering — how ... read more
- Logitech’s original G Pro X Superlight is on sale for nearly 40 percent offThe first-gen Superlight isn’t the latest model, but it remains a standout gaming mouse at $60 off. | Image: Logitech These days, there are ample options to consider when choosing a gaming ... read more
- Is S4 Capital In Play?"We have received no credible offer for the board to consider," S4 Capital chief Martin Sorrell said on an earnings call today, which followed the firm's release of its full-year 2023 results. ... read more
- Bill Maher expands podcast operation with a controversial host
- Here’s our first look at Apple’s in-the-box iPhone updating machineUpdating the OS on your brand-new iPhone could soon be a thing of the past. | Photo by Allison Johnson / The Verge Apple’s been working on a machine that would let ... read more
- The principles of wearable etiquette
- To Continue To Grow, Ad Industry Needs InnovationBrands and agencies should be looking to innovate on new ways to deliver a message in a format that is less interruptive and more relevant. ... read more
- Court Revives Claims Against Apple Over Phishing AppAn appellate panel said Section 230 doesn't protect Apple from all claims relating to a phishing app that was developed by a third party. ... read more
- Experian, InfoSum Introduce Cleanrooms For AutomotiveLauren Wetzel, COO of InfoSum, looks at implementation of data clouds for advertising in a completely different way - focusing on speed in a partnership with Experian. ... read more
- Sports League Equity Partner Deals For ESPN? Chapek Says It Doesn't Need ThemWhile Chapek believes extra cash from a minority deal would be a good thing, he says it's better for ESPN to grow into a one-stop navigation for all things sports. ... read more
- Google adds more AI in shoppingIllustration: The Verge Google is adding more AI into its search in the hopes that it will help shoppers find the items they want — even if it’s something they’ve generated with ... read more
- Updates to Google Maps and Search make it easier to plan your next outingNew Google features will provide suggestions for places to visit or even roughly plan your entire vacation. | Image: Google Google is introducing a handful of updates that aim to take some ... read more
- The Polestar 4 is also getting a price cut ahead of its debutImage: Polestar The Polestar 4 is going on sale next month, and when it does, the price will be slightly different than the electric crossover coupe was originally announced. Last year, ... read more
- Marvel Rivals is a mix of Overwatch and superhero battlesImage: NetEase / Marvel Games Marvel’s on a roll with its new game announcements. After teasers and rumors, Marvel Games revealed Marvel Rivals, a 6 v 6 hero shooter that blends the ... read more
- Dune: Awakening is going to turn me into a blood drinking, spice addicted survivalistImage: Funcom A survival game based in the world of Dune makes an awful lot of sense. Both the books and movies spend a lot of time explaining the mechanics of surviving ... read more
- LinkedIn, Samba TV, Amazon Expand Alternative Ad Solutions For First-Party Data OptionsLinkedIn Ads plans to roll out a solution this week to automate dynamic tracking without browser cookies. Adobe has announced its Real-Time CDP Collaboration that links to Amazon Web Services Clean Rooms, allowing marketers to ... read more
- Google’s Pixel 9 will reportedly come in three sizes this fallImage: OnLeaks / 91Mobiles Google plans to shake up its smartphone strategy in 2024 by releasing three different models of the upcoming Pixel 9. That’s according to 91mobiles, with the site now ... read more
- The SEC’s crypto lawsuit against Coinbase can continueIllustration by Alex Castro / The Verge The question of who gets to regulate crypto has some answers, as a judge has ruled the Securities and Exchange Commission’s securities lawsuit against Coinbase ... read more
- Affinity users won’t be forced into paying subscriptions following Canva acquisitionAffinity says subscriptions “will only ever be as an option alongside the perpetual model, for those who prefer it.” | Illustration: The Verge After Canva’s acquisition of Affinity design software sparked concern ... read more
- Can Bitcoin mining really support renewable energy?A view of a Bitcoin mine in Ekibastus, Kazakhstan on January 03, 2023. | Photo by Meiramgul Kussainova/Anadolu Agency via Getty Images A new study finds that Bitcoin mining paired with green ... read more
- Anxiety is a monster in Sony’s new Spider-Verse short filmSpider-Man: Into the Spider-Verse and its sequel both touched on how difficult it tends to be for superheroes to juggle all of their various responsibilities. But Sony’s new short film, The Spider ... read more
- No Man’s Sky is finally getting a ship editor in latest updateImage: Hello Games No Man’s Sky just keeps on expanding. Hello Games is releasing the game’s 27th update today, dubbed “Orbital,” and it adds some major features including improved space stations and ... read more
- Media brands are leveraging content catalogs and driving ad revenue with linear channelsWhile many media companies and advertisers have narrowed their focus to streaming and video on demand, there is still significant audience demand for linear television’s lean-back experience. Despite claims that linear channels are dying, audiences ... read more
- GroupM Unveils Bespoke Women's Sports MarketplaceThe marketplace, which will double client spending on women's sports, will launch with this year's 2024-25 upfront negotiations, and is being backed by Adidas, Ally, Coinbase, Discover, Google, Mars, Nationwide, Unilever, Universal Pictures and others. ... read more
- GroupM to double media spend on women’s sportsGroupM will double its media spend commitment to women’s sports, and is looking to create a standalone women’s sports marketplace effective with this year’s upfront marketplace. WPP’s media buying arm will announce today it ... read more
- Marissa Mayer Capitalizes On Mundane To Drive AI Photo-Sharing AppDemonstrating how AI can benefit all types of businesses, former Google exec and Yahoo CEO Marissa Mayer has launched a photo-sharing and event-planning app, which has some across the internet scratching their heads. ... read more
- JIC Clarifies Role Vis A Vis MRC, Unveils Streaming Certification ProgramThe statement, which includes a quote from the MRC's George Ivie, says JIC certification is intended to work in tandem with MRC accreditation, not in competition with it. ... read more
- Seedtag Cuts Its Teeth On CTV With Contextual TargetingSeedtag announced a product called Contextual TV designed to help its clients apply contextual targeting tactics to their streaming ad buys. The post Seedtag Cuts Its Teeth On CTV With Contextual Targeting appeared first on ... read more
- The JIC And The MRC Clarify Their Purpose And How They’re Different
- Disney Plus officially unveils its very green new logoSame Disney Plus, new logo. | Image: Disney Disney has been hinting at some big changes in the Disney Plus branding. In recent days, lots of users checked their TV, tablet, or ... read more
- The Disney Plus-Hulu merger is way more than a streaming bundleIt’s Hulu. In Disney Plus. | Image: Disney As of today, Hulu is part of Disney Plus. Hulu still exists — it still even has its own app — but it’s also ... read more
- S4 Capital Loses Ground, Organic Revenue Declines 4.5%The firm also indicated that growth is not expected to return in 2024 and shares on the London Exchange took a hit of more than 11% on the news. ... read more
- Last Supper In Poland: Hulu Series About Jews In WWII Hits HomeWhat can we learn from the experience of the Jews in Eastern Europe when the gravity of the German onslaught and occupation became understood and escape routes began to close? ... read more
- Ad Market Expands 10.4% In FebruaryFebruary was the 11th consecutive monthly expansion, and the first double-digit growth in nearly two years. Smaller ad categories grew at twice the rate of the top 10. ... read more
- NBC News Drops McDaniel Following MSNBC, NBC OutcryNBC News has decided to drop Ronna McDaniel, the controversial former chair of the Republican National Committee, as a new on-air commentator following immediate, widespread criticism and backlash. The news came four days after NBC ... read more